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11 Ways to Revive Company Culture

11 Ways to Revive Company Culture

Uncomfortable small talk during every morning elevator commute, hourly glances at the clock, separation of ideas and opinion with the help of cubicles, and strict managerial politics that just leave employees exhausted and hopeless. These are all common symptoms of a workplace that lacks any shred of company culture. Employees learn from the start that their primary goal in the company is to do what they’re told, praise the master, and go home. Any passions or dreams slowly evaporate leaving an unhappy and hopeless being, questioning their worth and sanity.

I am sure this is a reality for many employees as this mindset still exists in numerous companies around the world. In fact, 70% of workers in the U.S. alone are not experiencing any form of workplace engagement and around 88 percent leave due to this fact.[1] What can we learn from this? How about that salary is not the number one factor that dictates a job seeker’s decision when hunting for a suitable career? A corporate mentality that centers on the idea that employees should just shut up and work does not establish any creative ideas nor give a sense of purpose to employees. It further divides co-workers, provides no opportunity to foster new friendships, and instills fear where there should be freedom of expression.

What’s So Special about Company Culture?

By not taking care of employees’ social and emotional  needs, employers are passing on the message that they are disposable and replaceable. When these beliefs are embedded in an employee, they lack a reason to care about a company that does not care about them.

Our desire for human interaction and belonging should not only be fulfilled in our personal lives, but in our work lives as well, especially since work takes out a good chunk of our day. Come to think of it, don’t you see your co-workers just as much as you see your family or even more so? Open engagement in a work setting is just as important for a functional and rewarding relationship with an employer as it is with a significant other. Engagement is not just about building relationships but includes the ways employers manage people, the state of the workplace, and the type of people being hired.

A research study discovered that investing as little as 10% in strategies that foster engagement can increase profits by $2,400 per employee, per year. Here’s another thing to think about: Companies that foster engaged brand ambassadors in their workforce report an average of 2.69 sick days taken annually per employee, compared to companies with weak engagement efforts, reporting an average of 6.19 sick days. Small improvements in culture can mean a significant increase in production.

How Engagement Can Help Marketing Efforts

Employees are the true marketers of a company, they are the ambassadors who can make social profiles and branding efforts explode.  Companies need to ask themselves – does each employee out of my 50+ workforce know the company’s strategy, products/services, and target market? Can they transmit this message seamlessly to clients and new hires without questioning the validity of their statements? Around 40% of employees in the U.S. have no idea.

If an organization is looking to double their marketing efforts, giving employees the right tools (social accounts) and environment (freedom of creativity), will give them the fuel to post about events, product launches, and company quirks. If they are being pressed down into conformity and creativity is restricted, employers should expect some unpleasant reviews on sites like GlassDoor which could be detrimental to recruiting and sales efforts. After all, customers will value employee opinion above what’s written on a company’s Facebook or LinkedIn profile. Take a look at HubSpot,Avanade, and Twitter for examples of companies that place their employees on their priorities list.

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In addition, company culture lends a helping hand to the marketing department by providing excellent material such as, events, accomplishments, and personal stories that can be used for social posts while taking advantage of employee engagement to further promote current campaigns. Companies who choose to go down the modern path see more than a two-fold increase in revenue compared to competitors living in the dark ages. So what can you do to change your company dynamic around?

How to Sprout Workplace Engagement

Of course not all companies are the same and what one company can afford to allocate to a special budget many not be the case for their neighbor. The suggestions below are merely to show examples of the types of activities and changes an organization can invest in to spin things around within their workplace.

1.   Spread the Word.

Employees must be knowledgeable of all company branding, vision, and goals if organizations want them to effectively transmit this message to outsiders. Have quarterly meeting to keep employees on track of latest news, products, and important marketing campaigns. Ensure the message is consistent across all departments.

2.   New Hire Workshops.

Host events for new hires to meet the team and learn about company vision. These workshops could also include training, health & safety workshops, and presentations. The purpose is to break the ice, find common interests, and encourage engagement and interaction with other employees.

3.   Blow Out the Candles.

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Pick a day out of each month to celebrate those whose birthdays have passed. Buying one cake for everyone will be easy on the pocket and will still make employees grateful for the small gesture. It never feels great when the people you see the most forget about your special day. Everyone wants appreciation- start showing it. Even an email or a handshake is better than nothing.

4.   Outdoor Team Building.

Host yearly company outings for team building workshops. Try rock climbing, obstacle racing, even volunteer opportunities to get the team to work together on a task unrelated to work, helping them to build trust.

5.   Accept Socialization.

Don’t frown upon any interaction that occurs in the office. Work and fear should not be paired together. Further break the barriers of communication by eliminating cubicles and removing head management from isolated offices. This will help decrease the imaginary ranking system in the office, allowing for open communication and networking. Employees will be more likely to ask questions from those who were once disconnected from the rest of the team. Additionally, by removing the superiority complex from head management, employees will begin to feel as if they are all owners of the company, inspiring them to work harder using innovative and cost-saving methods. Look at newly emerging start-ups who are implementing such methods into their workplaces for proof.

6.   Lunchroom Breaks.

Moldy sinks and broken microwaves not only raise the question of health and safety but make it the last place you want to eat lunch or take a break from the stresses of the day. Make sure your cafeteria has comfortable seating and enough utensils to make lunch time more pleasurable. We all work better after a relaxed mental break.

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7.   Let’s Get Moving.

A sedentary lifestyle causes deleterious health consequences and makes it very difficult to work when all you feel is back or wrist pain. No one wants to look like a goofball stretching in the bathroom. If you are in the process of renovating your office, consider creating an exercise room full of yoga balls and mats to provide a comfortable environment for employees to stretch their legs. If you have a gym in the building, offer a discount on gym memberships or offer boot camps that can run during lunch hours.

8.   Everybody Loves Free Food.

How about a free meal once a month? It can be simple as ordering pizza! Employees will appreciate the gesture and it will provide an opportunity to mingle and foster new friendships.

9.   Add Value.

Working full time, and occasionally overtime, interferes with personal goals. By sitting down with each employee, preferably in the beginning of their journey with the company, and creating a list of goals and personal values, employees will stop seeing work as a leech sucking out the life force of each day but will look forward to coming in everyday knowing that they are moving forward in work and personal achievements. With their consent, post some values and goals around the office to help establish a support system for each employee.

10. Holiday Parties.
Dressing up on Halloween, hosting secret Santa for Christmas, or sharing New Years Resolutions – get the team involved in holiday events during lunch time or after work.

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11. Brain-trust Meetings.

We all come from different backgrounds, experiences, and industries hence we can all add a different outlook on an issue if given the chance. Create an open environment where employees are welcome to raise their hands and voices, you will be surprised at the increase of suggestions and solutions.

Cheapness Speaks Louder Than Words

Organizations that follow the old ideology that suggests there is no need to spend extra resources and time on employees will begin to see a drastic decline in performance, and their recruiting department will find it harder and harder to continuously replace the employees that leave to pursue better opportunities. They are also losing their biggest competitive advantage in the business.

Employers need to invest in their people as they are the driving force behind product development and client retention. Employees push the company forward and set goals into action. As a wise individual once said, a person who feels appreciated will always do more than what is expected.

Featured photo credit: Employee/ahmad al homaid via flickr.com

Reference

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Last Updated on April 6, 2020

How to Make a Career Change at 50 for Great Opportunities

How to Make a Career Change at 50 for Great Opportunities

Turning 50 is a milestone in anyone’s life, after all you are half way to 100! But seriously, turning 50 is often a time in life when people can sit back and take a look at where they’ve been and contemplate what the future holds.

Can you change careers at 50? It’s not uncommon for people in their 50’s to consider a career change, after all if you’ve spent 20 to 30 years in a career, chances are that some of the bloom is off the rose.

Often, when we are starting out in our 20’s, we choose a career path based on factors that are no longer relevant to us in our 50’s. Things like our parents’ expectations, a fast paced exciting lifestyle or the lure of making a lot of money can all be motivating factors in our 20’s.

But in our 50’s, those have given way to other priorities. Things like the desire to spend more time with family and friends, a slower paced less stressful lifestyle, the need to care for a sick spouse or elderly parents can all contribute to wanting a career change in your 50’s.

Just like any big life changing event, changing careers is scary. The good news is that just like most things we are scared of, the fear is mostly in our own head.

Understanding how to go about a career change at 50 and what you can expect should help reduce the anxiety and fear of the unknown.

What are Your Goals for a Career Change?

As in any endeavor, having properly defined goals will help you to determine the best path to take.

What are you looking for in a new career? Choosing a slower less stressful position that gives you more time with family and friends may sound ideal, but you’ll often find that you’re giving up some income and job satisfaction in the process.

Conversely, if your goal is to quit a job that is sucking the life from your soul to pursue a lifelong passion. You might be trading quality time with family and friends for job satisfaction.

Neither decision is wrong or bad, you just need to be aware of the potential pitfalls of any decision you make.

Types of Career Changes at 50+

There are four main types of career changes that people make in their 50’s. Each type has it’s unique set of challenges and will very in the degree of preparation required to make the change.

Industry Career Change

In this career change, a person remains in the same field but switches industries.

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With an industry change, a person takes their set of skills and applies them to an industry that they have no previous experience in.

An example would be a salesperson in the oil and gas industry becoming a salesperson for a media (advertising) company. They are taking their skill set (selling) and applying it to a different industry (media).

This type of career change is best accomplished by doing a lot of homework on the industry you want to get into as well as networking within the industry.

Functional Career Change

A functional career change would be a change of careers within the same industry.

For example, an accountant at a pharmaceutical company who changes careers to become a human resources manager. It may or may not be with the same company, but they remain within the pharmaceutical industry. In this case, they are leaving one set of skills behind (accounting) to develop a new set (human resource) within the same industry.

In a functional career change, new or additional training as well as certifications may be required in order to make the switch. If you are considering a functional career change, you can start by getting any training or certifications needed either online, through trade associations or at your local community college.

Double Career Change

This is the most challenging career change of all. A person doing a double career change is switching both a career and an industry.

An example of a double change would be an airline pilot quitting to pursue their dream of producing rock music. In that case, they are leaving both the aviation industry and a specific skill set (piloting) for a completely unrelated industry and career.

When considering a double career change, start preparing by getting any needed training or certifications first. Then you can get your foot in the door by taking an apprenticeship or part time job.

With a double change, it’s not uncommon to have to start out at the bottom as you are asking an employer to take a chance on someone without any experience or work history in the industry.

Entrepreneurial Career Change

Probably one of the most common career changes made by people in their 50’s is the entrepreneurial career change.

After 20 to 30 years of working for “Corporate America”, a lot of people become disillusioned with the monotony, politics and inefficiency of the corporate world. Many of us dream of having our own business and being our own boss.

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By this time in our life, we have saved some money and the financial pressures we had with young children have passed; so it’s a perfect time to spread our entrepreneurial wings.

Entrepreneurial career changes can be within the same industry and using your existing knowledge and contacts to start a similar business competing within the same industry. Or it can be completely unrelated to your former industry and based on personal interests, passions or hobbies.

A good example would be someone who played golf as a hobby starting an affiliate marketing website selling golf clubs. If you are considering an entrepreneurial career change, there are a lot of very good free resources available on the internet. Just be sure to do your homework.

Practical Tips on Making a Career Change at 50+

So you’ve decided to take the plunge and make a career switch in your 50’s. No matter what your reasons or what type of a career change you are embarking on, here are some helpful hints to make the transition easier:

1. Deal with the Fear

As stated earlier, any big life change comes with both fear and anxiety. Things never seem to go as smoothly as planned, you will always have bumps and roadblocks along the way. By recognizing this and even planning for it, you are less likely to let these issues derail your progress.

If you find yourself becoming discouraged by all of the stumbling blocks, there are always resources to help. Contacting a career coach is a good place to start, they can help you with an overall strategy for your career change as well as the interview and hiring process, resume writing / updating and more. Just Google “Career Coach” for your options.

I also recommend using the services of a professional counselor or therapist to help deal with the stress and anxiety of this major life event.

It’s always good to have an unbiased third party to help you work through the problems that inevitably arise.

2. Know Your “Why”

It’s important that you have a clear understanding of the “why” you are making this career change. Is it to have more free time, reduce stress, follow a passion or be your own boss?

Having a clear understanding of you personal “why” will influence every decision in this process. Knowing your “why” and keeping it in mind also serves as a motivator to help you reach your goals.

3. Be Realistic

Take an inventory of both your strengths and weaknesses. Are your organizational skills less than stellar? Then, becoming a wedding planner is probably not a good idea.

This is an area where having honest outside input can be really helpful. Most of us are not very good at accurately assessing our abilities. It’s a universal human trait to exaggerate our abilities while diminishing our weaknesses.

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Requesting honest feedback from friends and co-workers is a good place to start, but this is another area where a career coach can come in handy.

4. Consider an Ad-Vocation

Sometimes, making a career change all at once is just too big of a change. Issues like a severely reduced income, geography and lack of benefits can all be impediments to your career change. In those cases, you may want to start your new career as an ad-vocation.

An ad-vocation is a second or ad-on vocation in addition to your primary vocation. Things like a part-time job, consulting or even a side business can all be ad-vocations.

The benefit of having an ad-vocation is being able to build experience a reputation and contacts in the new field while maintaining all the benefits of your current job.

5. Update Your Skills

Whether it means acquiring new certifications or going back to school to get your cosmetology licence, having the right training is the foundation for a successful career change.

The great thing about changing careers now is that almost any training or certifications needed can be free or at very little cost online. Check with trade associations, industry websites and discussion groups for any requirements you may need.

Learn How to Cultivate Continuous Learning to Stay Competitive.

6. Start Re-Branding Yourself Now

Use the internet and social media to change the way you present yourself online.

Changing your LinkedIn profile is a good way to show prospective employers that you are serious about a career change.

Joining Facebook groups, trade associations and discussion boards as well as attending conventions is a great way to start building a network while you learn.

Here’re some Personal Branding Basics You Need to Know for Career Success.

7. Overhaul Your Resume

Most of us have heard the advice to update our resume every six months, and most of us promptly ignore that advice and only update our resume when we need it.

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When making a career change, updating is not enough; this calls for a complete overhaul of your resume. Chances are that your current resume was designed around your old career which may or may not apply to your new goals.

Crafting a new resume emphasizing your strengths for the new position your looking for is key. There are many places that will help you craft a resume online and it is a service included with most career coaching services.

8. Know Your Timeline

There are a lot of factors when it comes to how long it will take to make the career change.

Industry and Functional career changes tend to be the easiest to do and therefore can be accomplished in the shortest period of time. While the Double Career Change and the Entrepreneurial Career Change both require more effort and thus time.

There are also personal factors involved in the time it will take to switch careers.

Generally speaking the more you are willing to be flexible with both compensation and geography, the shorter time it will take to make the switch.

Final Thoughts

Changing careers at anytime can be stressful, but for those of us who are 50 or above, it can seem to be an overwhelming task fraught with pitfalls and self doubt.

Prospective employers know the benefits that come with more mature employees. Things like a wealth of experience, a proven work history and deeper understanding of corporate culture are all things that older workers bring to the table.

And while the younger generation may possess better computer or technical skills than us, if you’re willing to learn, there are a ton of free or nearly free resources available to you.

Deciding on a career change at 50 is a great way to experience life on your own terms.

More Tips for Career Change

Featured photo credit: rawpixel via unsplash.com

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