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Last Updated on November 25, 2018

11 Ways to Revive Company Culture

11 Ways to Revive Company Culture

Uncomfortable small talk during every morning elevator commute, hourly glances at the clock, separation of ideas and opinion with the help of cubicles, and strict managerial politics that just leave employees exhausted and hopeless. These are all common symptoms of a workplace that lacks any shred of company culture. Employees learn from the start that their primary goal in the company is to do what they’re told, praise the master, and go home. Any passions or dreams slowly evaporate leaving an unhappy and hopeless being, questioning their worth and sanity.

I am sure this is a reality for many employees as this mindset still exists in numerous companies around the world. In fact, 70% of workers in the U.S. alone are not experiencing any form of workplace engagement and around 88 percent leave due to this fact.[1] What can we learn from this? How about that salary is not the number one factor that dictates a job seeker’s decision when hunting for a suitable career? A corporate mentality that centers on the idea that employees should just shut up and work does not establish any creative ideas nor give a sense of purpose to employees. It further divides co-workers, provides no opportunity to foster new friendships, and instills fear where there should be freedom of expression.

What’s So Special about Company Culture?

By not taking care of employees’ social and emotional  needs, employers are passing on the message that they are disposable and replaceable. When these beliefs are embedded in an employee, they lack a reason to care about a company that does not care about them.

Our desire for human interaction and belonging should not only be fulfilled in our personal lives, but in our work lives as well, especially since work takes out a good chunk of our day. Come to think of it, don’t you see your co-workers just as much as you see your family or even more so? Open engagement in a work setting is just as important for a functional and rewarding relationship with an employer as it is with a significant other. Engagement is not just about building relationships but includes the ways employers manage people, the state of the workplace, and the type of people being hired.

A research study discovered that investing as little as 10% in strategies that foster engagement can increase profits by $2,400 per employee, per year. Here’s another thing to think about: Companies that foster engaged brand ambassadors in their workforce report an average of 2.69 sick days taken annually per employee, compared to companies with weak engagement efforts, reporting an average of 6.19 sick days. Small improvements in culture can mean a significant increase in production.

How Engagement Can Help Marketing Efforts

Employees are the true marketers of a company, they are the ambassadors who can make social profiles and branding efforts explode.  Companies need to ask themselves – does each employee out of my 50+ workforce know the company’s strategy, products/services, and target market? Can they transmit this message seamlessly to clients and new hires without questioning the validity of their statements? Around 40% of employees in the U.S. have no idea.

If an organization is looking to double their marketing efforts, giving employees the right tools (social accounts) and environment (freedom of creativity), will give them the fuel to post about events, product launches, and company quirks. If they are being pressed down into conformity and creativity is restricted, employers should expect some unpleasant reviews on sites like GlassDoor which could be detrimental to recruiting and sales efforts. After all, customers will value employee opinion above what’s written on a company’s Facebook or LinkedIn profile. Take a look at HubSpot,Avanade, and Twitter for examples of companies that place their employees on their priorities list.

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In addition, company culture lends a helping hand to the marketing department by providing excellent material such as, events, accomplishments, and personal stories that can be used for social posts while taking advantage of employee engagement to further promote current campaigns. Companies who choose to go down the modern path see more than a two-fold increase in revenue compared to competitors living in the dark ages. So what can you do to change your company dynamic around?

How to Sprout Workplace Engagement

Of course not all companies are the same and what one company can afford to allocate to a special budget many not be the case for their neighbor. The suggestions below are merely to show examples of the types of activities and changes an organization can invest in to spin things around within their workplace.

1.   Spread the Word.

Employees must be knowledgeable of all company branding, vision, and goals if organizations want them to effectively transmit this message to outsiders. Have quarterly meeting to keep employees on track of latest news, products, and important marketing campaigns. Ensure the message is consistent across all departments.

2.   New Hire Workshops.

Host events for new hires to meet the team and learn about company vision. These workshops could also include training, health & safety workshops, and presentations. The purpose is to break the ice, find common interests, and encourage engagement and interaction with other employees.

3.   Blow Out the Candles.

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Pick a day out of each month to celebrate those whose birthdays have passed. Buying one cake for everyone will be easy on the pocket and will still make employees grateful for the small gesture. It never feels great when the people you see the most forget about your special day. Everyone wants appreciation- start showing it. Even an email or a handshake is better than nothing.

4.   Outdoor Team Building.

Host yearly company outings for team building workshops. Try rock climbing, obstacle racing, even volunteer opportunities to get the team to work together on a task unrelated to work, helping them to build trust.

5.   Accept Socialization.

Don’t frown upon any interaction that occurs in the office. Work and fear should not be paired together. Further break the barriers of communication by eliminating cubicles and removing head management from isolated offices. This will help decrease the imaginary ranking system in the office, allowing for open communication and networking. Employees will be more likely to ask questions from those who were once disconnected from the rest of the team. Additionally, by removing the superiority complex from head management, employees will begin to feel as if they are all owners of the company, inspiring them to work harder using innovative and cost-saving methods. Look at newly emerging start-ups who are implementing such methods into their workplaces for proof.

6.   Lunchroom Breaks.

Moldy sinks and broken microwaves not only raise the question of health and safety but make it the last place you want to eat lunch or take a break from the stresses of the day. Make sure your cafeteria has comfortable seating and enough utensils to make lunch time more pleasurable. We all work better after a relaxed mental break.

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7.   Let’s Get Moving.

A sedentary lifestyle causes deleterious health consequences and makes it very difficult to work when all you feel is back or wrist pain. No one wants to look like a goofball stretching in the bathroom. If you are in the process of renovating your office, consider creating an exercise room full of yoga balls and mats to provide a comfortable environment for employees to stretch their legs. If you have a gym in the building, offer a discount on gym memberships or offer boot camps that can run during lunch hours.

8.   Everybody Loves Free Food.

How about a free meal once a month? It can be simple as ordering pizza! Employees will appreciate the gesture and it will provide an opportunity to mingle and foster new friendships.

9.   Add Value.

Working full time, and occasionally overtime, interferes with personal goals. By sitting down with each employee, preferably in the beginning of their journey with the company, and creating a list of goals and personal values, employees will stop seeing work as a leech sucking out the life force of each day but will look forward to coming in everyday knowing that they are moving forward in work and personal achievements. With their consent, post some values and goals around the office to help establish a support system for each employee.

10. Holiday Parties.
Dressing up on Halloween, hosting secret Santa for Christmas, or sharing New Years Resolutions – get the team involved in holiday events during lunch time or after work.

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11. Brain-trust Meetings.

We all come from different backgrounds, experiences, and industries hence we can all add a different outlook on an issue if given the chance. Create an open environment where employees are welcome to raise their hands and voices, you will be surprised at the increase of suggestions and solutions.

Cheapness Speaks Louder Than Words

Organizations that follow the old ideology that suggests there is no need to spend extra resources and time on employees will begin to see a drastic decline in performance, and their recruiting department will find it harder and harder to continuously replace the employees that leave to pursue better opportunities. They are also losing their biggest competitive advantage in the business.

Employers need to invest in their people as they are the driving force behind product development and client retention. Employees push the company forward and set goals into action. As a wise individual once said, a person who feels appreciated will always do more than what is expected.

Featured photo credit: Employee/ahmad al homaid via flickr.com

Reference

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

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