When we think about the big questions, such as who we are and what we want to achieve in life, we often ponder things like our personality traits and goals. We try to figure out if we are introverts or extroverts, if we are agreeable or not, or how many of our New Year’s resolutions we have managed to tick off our lists. But how about personal values?
The truth is, we rarely think explicitly about our moral standards and how they influence our character and life.
But what if I tell you that our personal values were around long before everyone started using goal-setting, Myers-Briggs personality tests, and self-awareness as pathways to understanding what makes us tick and how we can use these revelations to succeed.
Personal values shape who you perceive yourself to be. It may even heavily affect something as trivial as your purchasing decisions. 
So, let’s take a look under the hood and see how you can discover your own guiding principles and utilize them to enhance your relationships, careers, and everything in-between.
Table of Contents
What are Personal Values?
Before we start, it is integral to define what personal values are.
Personal values are part of the moral code that guides our actions and defines who we are. They are what we consider important, the things that matter to our well-being and happiness.
The simplest way to describe what personal values are is to think in terms of your personality and behaviors. Ultimately, your values become woven into your personality and become part of you.
Some of these are more of a universal rule of conduct—think along the lines of religion and the morals it teaches us. Then, there are some values that each of us decides to adopt, depending on what we hold dear in our lives and what we want to achieve and become. For instance, I may value kindness and compassion over fame and popularity.
To give you an idea of some values you may have, here is a good list of personal values example:
- Meaningful Work
As you can imagine, the above can play out differently for each of us—there are varied combinations and priorities we use to adopt these. The end result? The writer and poet Robert Zend greatly put it:
“People have one thing in common: they are all different.”
Before we delve further into the “so what’s” and “how’s” of our moral principles, there’s one more important thing to remember. Values are often more or less visible to others and are expressed through our current actions, words, and behaviors, but more importantly, they also carve the people we are striving to become in the future.
Our personal values are not only an extension of ourselves, but they also shape our characters. They are us—who we are and what we stand for.
Why Are Personal Values Important?
Why does it all matter so much anyway? Why do I have to know what my values are?
Personal values are the main driver behind our personality and actions, and any endeavor to re-invent ourselves will have to tap into our current moral principles to give ourselves a chance at a more fulfilling life.
Knowing moral values definition can help us in a variety of ways. It can help us find our purpose, ease decision-making, increase our confidence, and guide us through difficult situations.
Personal values bleed into your personal, academic, and professional life. For instance, it can impact learning approaches in your studies, particularly in higher education. 
Here are a few other benefits of knowing how our codes of conduct can help us turn our lives around.
1. Personal Values Help with Self-awareness
Self-awareness has earned a lot of attention in recent years. Indeed, its advantages are undeniable. It has been linked to enhanced personal development and better relationships, among a plethora of other gains. 
It helps us make sounder decisions, communicate more effectively, get more promotions, and be less likely to lie, cheat, or steal.
Simply put, self-awareness is a must-have skill we should all nurture.
Self-awareness is basically an awareness of your personality. There is certainly value to be had—personally and professionally—in what the Greats have wisely taught us: Know Thyself.
How would you otherwise know what you want to achieve, what you are capable of, or how far you can push yourself if you don’t have a clue who the person staring back in the mirror really is?
Understanding who we are begins with an awareness of what drives us, what makes us tick, and what we hold dear—that is, it starts with knowing our personal values.
2. Personal Values Influence Our Outcomes
What do you do with all the self-knowledge, though?
The coaches and gurus often advise that, in order to succeed and get everything we want in life, we need to play to our strengths. Using our powers instead of dwelling on our foibles can make us happier and less depressed. Of course, this implies that we know what these are to start with.
There is another equally important side to why knowing ourselves and what we value in life can be beneficial. Yes, I’m talking about personal reinvention, self-improvement, life enhancement, and all the similar buzzworthy concepts of late.
But it all comes down to change. Bluntly speaking, you can’t change what you don’t know.
When we talk about personal reinvention, we usually mean creating new habits, new behaviors, new ways of thinking, and, of course, adopting new personal values.
To change our outcomes and, ultimately, our lives, we need to change our actions and mindset. In order to do this, we need to weed out the trifles and decide what truly matters.
How to Find and Nurture Your Personal Values
To discover exactly what your personal values are, there are questions and techniques you can use. Here are a handful of ways to help you get started to personal define what your values are.
1. Ask “Who Am I Today?”
As adults, we all have a certain set of values (adopted knowingly or not), which guide our actions and define the people we are today.
So, a good starting point is to make a list of 10-15 values we believe we live by. Use the list I provided at the beginning or find a more detailed one online. Pick the ones that best define you. Be honest with yourself.
To get a 360-degree picture of yourself, I would recommend that you do the same exercise with your family and friends. Show them the full list and ask them to pick the values that they think are synonymous with your personality. Do the two lists match?
The goal of this activity is to draw a realistic portrait of who you are. It is the starting point of the bigger pursuits of self-awareness, self-reinvention, and leading a more fulfilling life.
2. Prioritize Your Values
Not all we deem important is created equally in our minds. That is, some values are more significant to us than others. This is what determines your primary and secondary behaviors. For instance, you may value family and career, but we all know that a balance is hard to achieve. In your mind, one tops the other. Therefore, you should always take steps to advance what is dearer to you.
Our current lives and the behaviors that guide them are structured according to our values and their rank in our own rules of conduct list. Therefore, one way to change our results and draft a different version of ourselves is to re-shuffle the list. If you want to spend more time with family, put it at the top, above anything else.
Read your list often. It’s also a way to reinforce your identity. Sometimes you can get so caught up in the web of your busy everyday life that you forget to focus on the most important person in your life: you.
Get to know yourself so that you can like yourself and avoid sabotaging your own efforts to change the things you want to.
3. Complete a Values Audit
The beautiful thing about personal values is that we all have a say and a choice in the people we evolve to become.
That’s what the gurus always trumpet: If you don’t like your life, change it.
Of course, this is easier said than done.
A good starting point is to have your values list, ranked by importance, and to re-assess it regularly—say semi-annually or annually. As our life circumstances change, so may the things we consider important to us. For instance, when you are fresh out of college, financial security may not be a top guiding principle as it may be for someone married with kids.
Read your existing list often and change it around as needed. Your primary behaviors will follow what you find significant.
But there is another side to this—it’s the process of adding new values, embracing and making them part of our lives. One way to find such new values is to look at the people we respect and want to be like. Listen and watch them carefully— what principles do they live by? Can you emulate them?
Once you find a new guiding value you want to adopt, you must own it. As the popular author and entrepreneur Mark Manson writes:
“So, here’s the catch: sitting around thinking about better values to have is nice. But nothing will solidify until you go out and embody that new value. Values are won and lost through life experience. Not through logic or feelings or even beliefs. They have to be lived and experienced to stick. This often takes courage.”
Therefore, a value audit is an essential part of the process, both to re-examine our current priorities and to find new mountains to climb.
“If you do what you’ve always done, you’ll get what you’ve always gotten.”
Change is part of the re-invention process.
How to Define and Embody Your Personal Values
In the end, our personal values are our moral compass of what to say, how to behave, how to treat ourselves and others, and what life choices to make.
Knowing what someone finds important can help you draw an accurate picture of their inner landscape, and it can also guide how you treat them, speak to them, appeal to them, or convince them to go your way. It is a valuable insight to have.
Research confirms this:
“Personal values reflect what people think and state about themselves. Understanding personal values means understanding human behaviour.”
Like our personalities, what we believe to matter in our lives is highly subjective, nuanced, and sometimes even self-contradicting. And it’s dynamic—it largely follows our life trajectory, but it can be further colored by the people that we meet, the goals we set, and the events that enter our lives.
But what we believe in, our personal values, are ultimately what shapes us as individuals.
If you want to make any kind of change, you must decide what to value and where your priorities lie.
That’s the surest path to self-renovation.
|||^||Association of Consumer Research: An Exploratory Study of the Influence of Personal Values on Purchase Decision & Advertising Involvement|
|||^||EnvatoTuts: What Are Your Personal Values? How to Define & Live by Them|
|||^||National Library of Medicine: The Role of Personal Values in Learning Approaches and Student Achievements|
|||^||Inc.: Why Self-Awareness Is Essential for Life and Work|
|||^||Harvard Business Review: What Self-Awareness Really Is (and How to Cultivate It)|
|||^||Scientific American: A Self-Improvement Secret: Work on Strengths|
|||^||Psychology Today: Reinvent Yourself|
|||^||Mark Manson: Personal Values: A Guide to Figuring Out Who You Are|
|||^||Nature Human Behaviour: Personal Values in Human Life|