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11 Things People Do That Make Them Enjoy Successful Business Relationships Online

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11 Things People Do That Make Them Enjoy Successful Business Relationships Online

You’ve heard that the Internet can cause your business to take off. That’s an exciting idea! How exactly do you get there? Follow these eleven tips to develop and sustain successful online business relationships.

1. Define the purpose of your networking

Before you decide to do anything else, think about your purpose. For example, your goal may be to find a better job. Or you may be seeking users for your startup. You may even be looking to learn from other people in your profession. All of these goals are fair game. For the best results, break your goal down into steps.

Consider this example:

Business Networking Online Goal: Get a more interesting and higher paid job.

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Step 1: Choose job title and industry I’m interested in (e.g. project management in the financial industry)

Step 2: Search for three people on LinkedIn who currently have that job.

Step 3: Email one of the people found in step two and ask them a few questions

Step 4: Repeat steps 2-3 each week for a month.

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2. Focus on one social media platform at a time

In the online world, it is easy to spread yourself too thin. Instead, choose one platform and focus your efforts there. For example, marketing expert and author Seth Godin focuses the majority of his effort on his blog. As a result, he has one of the Internet’s most popular blogs.

3. Write a robust LinkedIn profile

LinkedIn defines itself as the definitive business social network. If you are looking for customers or a new job, LinkedIn is an excellent resource. A strong LinkedIn profile includes your job history (especially your accomplishments), your education and your interests. Make sure your include a photo (see tip 4 below for details).

Asking colleagues and former managers to write recommendations for you is one of the best ways to build an impressive LinkedIn profile.

4. Add a high quality photo of yourself

A few months ago, I paid a friend to take a professional photo of me. The cost was around $30 and it was absolutely worth it. Put some thought and care into your business photo: you will be using it again and again as you start to use different websites.

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Not sure what to do? Dress like you’re going to a job interview and SMILE!

5. Deepen relationships via email

A few days or weeks into your efforts, you may be pleased with the number of new people you’ve added as LinkedIn connections (or Twitter followers etc). In order to get business value out of the relationship (e.g. advice for your job search, sales, etc), it makes sense to deepen the relationship. One of the best ways to do is to start an email conversation. Start small by asking 2-3 short and simple questions by email.

6. Deepen relationships via Skype or phone

Sending email back and forth puts you ahead of 90% of people. Asking to speak by phone or Skype immediately puts you into the top 1% of most skilled networkers. Since phone calls involve more effort, ask for calls thoughtfully. For example, if you add 20 people to your LinkedIn network in a month, you may only want to speak with three or four of them.

7. Evaluate your results each month

Each month, evaluate your online business relationship activitives in terms of the goal you set in step one. When you’re first getting started in the online world, you may find that your early results are not quite what you expect. That’s why it makes sense to review your progress each month.

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8. Choose how often you update

Building strong relationships takes time. Fortunately, you can speed up the process by active participation. Research reported by Kevan Lee on Fast Company suggested three Tweets per day gives the best results. Of course, your mileage may vary depending on your goals and skills.

9. Write thoughtful comments

Self-promotion is important, yet it is not enough to build successful online relationships. Contributing to others is important. That means writing comments! For example, if you come across an interesting article on Twitter, reply to the person who posted it and thank them. If you read a helpful blog post, write a comment saying what you liked about it (e.g “I liked point 8 because it gave me a guideline on how often to update Twitter”).

10. Get training in online business relationships

Building online business relationships takes time and skills. In this article, we can only scratch the surface. To continue building your knowledge, seek out networking experts such as John Corcoran who shows how to connect with important people in Don’t Sweat It: 8 Strategies for Meeting and Connecting with VIPs.

11. Realize there is no replacement for face to face activities

Online tools such as social media and email are helpful for starting and continuing business relationships. However, nothing replaces face to face relationships. That’s why successful people attend conferences, look for events on Meetup.com and spend money on meals and networks.

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Tip: To get the most out of a conference, start communicating with fellow conference attendees a few weeks (or months) in advance of the event.

Featured photo credit: Entrepreneur Startup Man/StartupStockPhotos via pixabay.com

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Bruce Harpham

Bruce Harpham is a Project Management Professional and Founder and CEO of Project Management Hacks.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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