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10 Things Strong Interview Candidates Do That Make Them Get Hired Every Time

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10 Things Strong Interview Candidates Do That Make Them Get Hired Every Time

Why does it seem like some people have all the luck when it comes to landing a job? They apply for a job and get calls. They interview for a job and get hired. Yet, maybe for you it doesn’t seem so easy, although it never really is when you’re the one looking for a new job. The person who always gets offered the job makes it look so easy. But the truth is that it’s the hard work and preparation that happens before the interview that makes the difference.  If you really want to know the secret that strong interview candidates possess, here’s a list of the important things they do to get hired.

1. They understand their personal brand.

A great candidate believes that they are a brand. You should know what makes you unique and why you are the best candidate for the job. Having a strong personal brand means that you are clear on the value that you add to a company and portray your unique selling proposition (USP) in every way.

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2. They research the company.

Research is key when it comes to doing well in an interview. Be sure to know enough about the company you are interviewing for, so that you can both answer and ask specific questions. Nothing is more impressive than a candidate who has done their research. You should know the company’s CEO, competitors, and any current newsworthy topics. You will not only impress the interviewer, but you will also be prepared to address questions beyond your resume if asked.

3. They prepare the night before.

It sounds so rudimentary, but what a difference preparation makes. It’s tough doing your research and performing on game day. Give yourself the best start by having everything you need ready the night before the interview. Get your clothes ready, print out multiple copies of your resume, directions to the interview, and anything else you may need. Lastly, make sure you get a good night’s rest, so that you feel refreshed in the morning and can get a head start without feeling stressed or rushed.

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4. They dress the part.

The way you carry yourself is an important part of making a good impression at the interview.  You can have all the skills in the world, but if you are not professionally dressed, it will detract from what you have to offer. It can sometimes be confusing to know what to wear, especially since the dress code for a lot of companies is getting more relaxed. But if you are being interviewed, you should still come wearing your Sunday’s best. If you’re not sure what to wear, err on the side of being overdressed rather than under dressed. Once you get hired you can gauge what kind of attire best suits your environment.

 5. They exude confidence.

There’s nothing like showing up to an interview with confidence. Interviewers go through more resumes than they’d like to, so this is the time to add a face to your work experience. In addition to looking at your skills, an interviewer is also checking to see if your personality would be a good fit for the role. If you’re not comfortable talking about yourself, how will you be confident trying to relay information to others? When you are confident, you also let the interviewer in on how you handle stressful situations, since interviewing for a job isn’t easy.

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6. They perfect their elevator pitch.

Your elevator pitch is a summary of your career and personal brand. It will come in handy when your interviewer asks you to talk about your career. Think of a clever and interesting way to summarize your experience that will capture the interviewer’s attention. Try using different ways to express your brand attributes, which are adjectives used to describe yourself. Instead of using words like “excellent communicator,” “problem-solver,” or “team player,” craft a pitch that speaks to those attributes naturally.

7. They tell good stories related to past experiences.

The key to capturing your listener’s attention is through great story telling. Use relevant stories and metaphors to talk about your past experiences. A great story will relay your strengths to the interviewer and show how you solved a problem. Make sure it’s focused, concise, and demonstrates examples of why you would be great for the role.

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8. They observe the interviewer’s body language.

A strong interviewer is a master communicator. They are not only good at expressing their ideas and asking the right questions, but they also take cues well. Be mindful of the interviewer’s body language as they ask questions. If they seem to lose interest in your answer, maybe you need to get to the point quicker or ask for clarification to better answer the question. Observing the interviewer’s body language is a great way to gauge how you’re doing, which will enable you to make tweaks based on their communication style.

9. They ask about the company goals.

Being clear on the company’s goal does two things: it shows you’re interested in delivering results and confirms if their goals match the direction you would like to pursue. It’s important to show the interviewer that you’re thinking beyond just getting hired. Asking about the company’s goals and future is a great way to show how you can be a part of their vision.

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10. They follow-up with a thank you letter.

Yes, thank you letters still matter. Some may say it’s a thing of the past, but it’s still an important part of closing the deal. When you send a thank you letter, it confirms to the interviewer that you are interested in the position. Don’t forget: it’s not just about the formalities of thanking the interviewer for their time, it’s also about reinforcing your skills.  A good thank you letter should include key points from the interview and link them to your ability to hit the ground running.

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Marietta Gentles Crawford

Speaker | Personal Brand Strategist

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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