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10 Things Good Leaders Say to Their Teams

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10 Things Good Leaders Say to Their Teams

Good leaders know that communicating the right ideas and messages is key. What we think becomes what we say, and what we say becomes what we do. If you want to lead your team to success, start using these words and phrases to get their thoughts – and then their actions – moving in the right direction.

1. Thank you.

A good leader is quick to acknowledge the help and contributions from the team. Leadership is not a one-man show, and it’s definitely not about hogging the attention or grabbing the spotlight. People need to hear an acknowledgement of their effort, even for small things. It’s encouraging and shows them that their work is noticed and appreciated. That kind of encouragement not only builds unity in a team but also helps each individual want to contribute more.

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2. I’m sorry.

There’s no such thing as a flawless leader, which means that even the best of leaders will make mistakes from time to time. That’s okay if you know how to handle yourself when you make a mistake: admit it, and apologize for it. Then do what it takes to make it right. A good leader will be quick to acknowledge her own mistakes, even if it does seem embarrassing or humiliating. Trying to cover up mistakes only leads to bigger mistakes. Saying “I’m sorry,” on the other hand, is the best way to start fixing your mistake and moving forward again.

3. Our purpose is…

Don’t assume that your team is crystal-clear on their purpose. Maybe they all started out that way, but it’s surprisingly easy, over time, to get a little fuzzy about the team’s purpose. But a team without a clear purpose is a team without unity or any cohesive way to make decisions and plans. Work out a short, memorable way to state the purpose of the team that you’re leading, then say it every day, to yourself and to your team.

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4. What do you think?

A good leader is eager to get help and insight from his team members. He’s not interested in being a know-it-all, but in getting the best information and creative ideas and working with his team on great solutions. Your team is full of experts that you’ve hand-picked. Let them know you value their expertise and insight by asking for it, and then listening when they tell you what they think.

5. We did it!

Anytime you lead your team past a challenge, over an obstacle, or to another milestone, stop and acknowledge it. Acknowledge verbally what’s been done, and that the team, working together, did it. It’s not about your leadership but about the people you’re leading. Celebrate the accomplishments and you’re likely to be making more.

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6. Our focus right now is…

Though your team’s purpose is something that stays fairly stable from month-to-month, the focus can shift dramatically. You may be nose-down on a project, then have to swerve to handle a crisis. It’s important to communicate on a weekly or even daily basis what the focus is for your team. You can’t expect them to read your mind. Clarify what matters most, right now, and your team will know how to pull together and get the most important work done.

7. Let’s talk about it.

Sometimes you’re going to have to deal with interpersonal conflict. Sometimes you’ll be looking at a problem that is so new and daunting no one knows how to start. Sometimes you will all feel like you’re out of ideas. Sometimes you will think you have the perfect solution and be eager to launch the team forward without a glance backward. In all of those situations, a good leader will say those magic four words: “Let’s talk about it.” Pulling your whole team into an open discussion, or sitting down privately to talk about an issue, will result in everyone on the team being heard. Your team can point out flaws and problems, and can also present ideas and solutions. A good leader doesn’t try to produce all the magic; she just helps bring it out in the people around her.

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8. This is our challenge…

When you are facing a potential problem, an obstacle, a big deadline, an impossible client, a huge project, or any combination of the above, it’s time to say these words. Clarify the challenge. Name it. Define it. Get it out there and look at it from all angle. Pretending it’s not there or letting it seem bigger than it is are both marks of poor leadership. There’s no need to be afraid of what you’re facing as a team. There is a need to clearly define the challenge so you can all think about the best way to tackle it.

9. Let’s review…

Every day is a day to learn. A good leader is always looking for the lesson, for the insight, for the new data or method that will make next time an even greater success. Did something go wrong? Let’s review the whole process and figure out what we learned. Did something go right? Let’s review the whole process and make sure we know what made it successful.

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10. You did a great job on…

A good leader will hand out congratulations generously and specifically. Praising the team as a whole is a good thing to do; it’s also important to single out contributions at an individual level. The most powerful praise is both specific and sincere. As you work with your team, make note of what each person does well, and be sure to offer them acknowledgement for that the right time. When’s the right time? Well, whenever you want to be an even better leader than you already were.

Featured photo credit: Gruenemann via flickr.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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