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10 Reasons Why Your Coworkers Have The Potential To Be Your Great Friends

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10 Reasons Why Your Coworkers Have The Potential To Be Your Great Friends

Co-workers are the people that you spend the most time with, even more so than friends and family. They have seen you at your best and at your worst. Here are some reasons that your work friendships could easily develop into something more meaningful.

1. They see you at your worst

Seeing you when you are under immense pressure from a looming deadline or after a disagreement with your boss, they have not only seen you at a vulnerable time, but they stuck with you and lent a shoulder to lean on. They are familiar with how you act under stress and know when to offer some reassuring words or let you have your space. You have survived major work-related hardships because your co-worker crew has always been there when you were at your worse.

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2. They have seen you grow

Spending a majority of the work day together, your co-workers have watched you flourish, both professionally and personally. They have been there for the major life milestones, whether it was the day that you bought your first house or the time that you got promoted, they were right by your side sipping champagne and patting you on the back.

3. They put in the effort to celebrate your special days

Whether it’s your five year work anniversary or your birthday, your co-workers know how to throw an office party. From the thoughtfully handwritten sign to your favorite chocolate cupcakes, you always feel appreciated at work and in life because of them.

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4. They are always up for a little TV show gossip

It is an unspoken tradition that every Tuesday morning you and a couple of your co-workers will recap the highlights of The Voice in painstaking detail. These weekly conversations are the perfect mindless activity to take your mind off of the presentation that you have been stressing on for the past week and it also is a great way to bond.

5. They understand that you are not perfect

Your co-workers know all to well about your personal quirks and have learned to take them in stride. They are forgiving when you leave you dirty dishes in the sink, but also are straightforward with you and call you out on things, only because they have your best interests in mind.

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6. They understand a large piece of your life

Your world revolves around the office on weekdays and it is always nice to have people who are familiar with the same environment to commiserate with when you are venting about a work-related issue or recalling an inside joke that only your co-workers would understand the context for.

7. They understand your financial troubles

Having friends who understand your current financial struggles from a low paycheck are priceless, especially if they can relate firsthand like your co-workers can. They have either been there themselves or at the very least they know the unfair pay structure of your company and are willing to partake in $1 Taco Tuesday over handcrafted cocktails any time of the week.

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8. They already know the intimate details of your life

From your minor health mishaps to what you eat for breakfast every morning, your co-workers know things about you that only close friends confide in each other about. They are there to give you an Advil when your head is pounding from the night before or laugh with you as you recall an embarrassing encounter in the bathroom with your boss.

9. They want to hang out with you outside the office

On top of spending forty hours together during the week, they want to include you in their weekend plans and vice versa. Whether it is plans to see the latest action flick after work or chowing down on some seriously good Thai on the weekend, you always seem to be making plans to hang out.

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10. They know your friends and family

Knowing your family is a key component to understand you and why are the way your are. They have heard all the stories of you growing up and how you always fought with your older sister about whose turn it was to take out the trash. Your co-workers also know who your closest friends are and why they are so important to you.

Featured photo credit: Pixabay via pixabay.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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