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5 Common Website Mistakes to Avoid

5 Common Website Mistakes to Avoid

There are currently over one billion websites online right now, with multiple sites being created every second. Creating a website that will stand out from the pack, especially a pack of that size, is no mean feat.

Although design and development trends like carousels (*shudder*), flat design and longform homepages have all had their moments in the sun, there’s still no silver bullet when it comes to creating the perfect website. But there are definitely some things that you might want to think twice about if you’re creating a site to showcase your talents as a freelancer or for your own business!

1. That big homepage image

You know the one I’m talking about. A shiny MacBook on a vintage wooden desk, surrounded by ‘creative’ stuff like an Instamatic camera or a leather-bound notebook. Probably has a cup of coffee with a fancy pattern in the foam too. It’s ok; I used to have this very image on the homepage of my site—it came with my theme and I just left it there. But the more I thought about it, the more I realized how little sense that made.

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If you’re a photographer and you’re showcasing one of your own photos? That’s a different story. But I’m a writer—I should be showcasing my writing, not some stock photo. Instead of the first thing visitors see on your site being a giant photo and your company name, which they already know since they managed to find their way to your site, hit them with a big ol’ title telling people exactly what you do.

MailChimp is a great example of this—land on their homepage and the first thing you see is Send Better Email in big, bold lettering.

2. Trying to sound bigger than you are

I totally understand why freelancers and small businesses do this, but I’m including it on this list of common website mistakes anyway. Yes, writing in the third person and implying that you’re a huge agency arguably makes it easier for you to charge a little more. However, you also risk being asked to do things much more quickly than you have the bandwidth to do.

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And what if a client wants a Skype call? Unless you go to extraordinary lengths (and I’m talking slapstick comedy movie lengths) to keep up the charade, your client will end up feeling like you’ve deceived them when they see it’s just you in your home office.

Using first person makes it easier to infuse your writing with your personality. It also reassures potential clients that they’ll be dealing with a qualified expert in the field (that’s you, bud), not some entry-level intern who only joined two weeks ago.

3. Jargon

Here at Compu-Global-Hyper-Mega-Net, we’re all about using brand engagement to move the needle and streamline your core competency.

Ok, that’s fine. But it doesn’t really get me any closer to understanding what you actually do. Using corporate buzzwords and jargon doesn’t help you sound big and impressive. It just confuses the hell out of people who actually might want to work with you.

I wrote above about the importance of making what you do clear to new visitors using your homepage headline. Same goes for the rest of your content – be direct, and focus on the benefits your product/service can offer. And use plain English! After a day of reading puffed out jargon, this will be a very welcome change for visitors to your site.

4. SEO lies!

When it comes to SEO, it’s very easy to get greedy. You see your site rising through the ranks for a certain term, maybe even cracking the first page of Google, and think ‘wow, this is awesome!’ Then you start thinking about trying to rank for other terms. While you shouldn’t be afraid to get creative with this, there is a line it’s not wise to cross.

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There’s definitely mileage in targeting terms like ‘alternatives to X,’ but there’s absolutely no point in targeting ‘X with Y’ if you don’t actually offer Y. Any visitors you bring in will very quickly realize that you can’t do what they need you to. As well as being frustrating for them, creating a bad impression of your company, they’ll also hit the Back button to return to Google. Although Google stays very quiet about how they determine site rankings, it’s very likely that too much of this will result in them penalizing your site for trying to trick people.

5. Popups

I’m not (just) talking about popup ads here. I’m also talking about popups designed to get people to take an action such as:

  • Join your mailing list
  • Share a post
  • Follow you on social media.

Using one of the above? Absolutely fine. But having popups trying to get someone to do all three things, or potentially even more, on a single page will drive people up the wall! Think about the most important action people can take on a given page and focus on getting them to do that, rather than doing a bit of everything.

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It’s worth saying that all of the items on this list are subjective. As I’ve highlighted in a couple of places, there are times when things will be appropriate for use on one site but not another—some industries and spaces have best practices that are very different to those of others. When in doubt, ask existing customers (and potential customers) what they want from a site and try to keep that in mind throughout its creation. If you do that, and do it well, you can’t go too far wrong!

Featured photo credit: VIKTOR HANACEK via picjumbo.com

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Published on October 9, 2018

Evernote vs OneNote: Which Improves Your Productivity Better?

Evernote vs OneNote: Which Improves Your Productivity Better?

Note-taking is useful in helping improve your memory and increase your productivity at work. By writing down notes, you have something tangible you can refer back to, remember what needs to be done, and regain control of your work throughout the day.

There are thousands of different note-taking apps you can use on your desktop or mobile device. The two most popular are Evernote and Microsoft OneNote because they are incredibly efficient and effective that each has a following of extremely loyal users and advocates.

So if it comes to Evernote vs OneNote, how do they improve productivity?

An overview of Evernote and OneNote

First, an introduction to the two platforms. Evernote is an app that lets you store content, take down notes, write lists, and organize all of them. While these are stored in Notebooks, the whole concept behind this productivity app is more like a Universal Inbox where you can save everything you’ve collected so you can quickly find it when you need them through the use of tags.

Microsoft’s OneNote, on the other hand, works very much like a digital version of the notebooks you used to carry around in school. Aside from storing all your notes and different types of content you’ve collected, you can also organize them into sections, pages, and containers.

Each of these apps offers their users a host of features to help them improve their productivity and memory. Also, because no app is perfect, each also has their strengths and limitations.

To get a better idea of which app will be your best choice, we’ll be comparing the two based on three key features most used by their users: collecting information, note-taking, and mobility.

Collecting information

Both the OneNote and Evernote come with their own web clipper extension that allows you to quickly collect and store information from different websites as you find them.

Both give you the option to choose whether you’d like to save the entire web page as is, a simplified version without the ads, or just a section of the page. You can also add some notes before saving them to make it easier for you to remember why you “clipped” that particular resource.

Since OneNote gives you more structure to organize your content, its web clipper allows you to choose not just which notebook to save the details, but also what section within the notebook.

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    Source: OneNote.com

    Evernote gives you the option to add tags to your web clippings before you save it, so it’s easier for you to search for it later.

    Premium users get access to Evernote’s Related Results feature located in its Options section. When you search on Google, Evernote will launch a secondary search that will show all the notes related to the keyword you used in searching for information.

      Source: Zapier.com

      This feature, according to Jeremy Skillings, President of Youcanbefound.com, is beneficial because it lets you know what information you already have stored in your notes.

      “In some cases whenever I do my research, I find out through this feature that I already have the exact information I need stored in my Evernote account. That alone cuts back a significant amount of the time I spend on projects.”

      Note-taking

      Both of these productivity apps allow you to create and format your notes to create rich documents. Among these features include changing the font size and color, adding tables, and inserting media files.

      Evernote’s note-taking features are very similar to a Word document in that it’s very structured concerning how you input your notes.

        Professionals who need to be able to build and access well-structured docs in the field make up much of Evernote’s loyal fanbase. One such 2-year user in the real estate field, Anthony Gilbert of RealFX.com, liked the formatting options, but admitted that there were still some downsides to the rigidly formatted approach.

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        While he enjoyed the features, his personal experience with using it in the field revealed that the formatting features,“mean that if you need to change parts of your notes around, it can get tedious”. He continued, “the formatting features are quite finicky, so you may need a bit of patience to get the end results you are looking for.”

        Professionals who need to be able to build and access well-structured docs in the field make up much of Evernote’s loyal fanbase. One such 2-year user in the real estate field, Anthony Gilbertof RealFX.com, liked the formatting options, but admitted that there were still some downsides to the rigidly formatted approach.

        Structuring your notes properly from the get-go can have an effect on your productivity. A blank slate can sometimes be puzzling. Evernote allows the ability to use battle-tested templates and workflows that save you time. They can provide inspiration and structure on what’s possible.

        On the other hand, OneNote gives its users more versatility and flexibility in the way notes are created. You can click at any area of the page and begin typing. If you need to move things around, you can drag and drop sections of your notes to the right place.

        On the other hand, OneNote gives its users more versatility and flexibility in the way you create your notes. You can click at any area of the page and begin typing. If you need to move things around, you can drag and drop sections of your notes to the right place.

          Source: Lifehacker

          Also, it gives you the option to create Templates that you can use to layout your page properly, so all you’ll need to do is to fill in the information.

            Source: MakeUseOf

            This is a particularly handy feature that stood out to many of the people who shared their love of OneNote with me. Steve Lionais, longtime user and Co-Founder & CEO of Dr-Bill.ca, claims that this feature helped him build his business by affecting his memory in a powerful and helpful way.

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            “This [feature] is what makes OneNote great memory retention app,” he said of the templates. “I find that I remember things more when they are arranged in a certain way. OneNote allowed me to do that for my meeting and presentation notes, so I don’t have to spend a lot of time trying to find the next point!”

            However, what really makes OneNote the winner of this round is its ability to allow you to embed media files from other sources like Youtube. In addition to including the link, OneNote launches a media player, allowing you to watch the video or listen to the audio file directly from the page where you saved it.

              Source: Windows Central

              Mobility

              Evernote and OneNote can be used both on desktops and mobile devices. At the same time, they provide their users with the ability to sync the content from one device to the other.

              Judging which of the two productivity apps is best here is quite tricky because it greatly depends on several factors. One of these is the operating software you use.

              Many of the power users we asked were using iOS, and that put some points toward Evernote. Greg Reese of AmeriEstate.com found himself frequently using the built-in camera option (and other iOS integrations) to manage his daily duties as President.

                Evernote’s camera also integrates with Post-It, Moleskin notebook pages, and business cards. When you take a photo of any of these, the camera will capture the information and format this for Evernote so that it’s quick to find it when you search.

                OneNote, on the other hand, dominates the Android environment. In addition to the app, Android users will also find a OneNote floating badge on the side of the home screen. So you can take notes on the go very quickly.

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                  Source: MS Power User

                  Another factor to consider is the cloud storage you use. For you to sync OneNote across different devices, you’ll need to first set up an account with OneDrive, which is Microsoft’s cloud storage service.

                  “This is something that Evernote users like me don’t have to worry about,” according to Matt Willens, Head Attorney for Willens Law Offices. “Whether you use a free account or one of their paid plans, you can immediately sync your devices without having to get a separate cloud storage account.”

                  The drawback here is the amount of storage and number of devices that you can sync. Free users are only given 60MB of storage space and can sync up to two devices. If you need more storage space, you’ll have to get the paid plans.

                  Which app is better for improving memory and productivity?

                  The honest—and most straightforward—answer is:

                  It depends on you.

                  While Evernote and OneNote have their strengths and weaknesses, how well it will help improve productivity and memory greatly depends on what works best for you.

                  If you find that you’re able to work best and remember things more using visual cues, OneNote will be the best productivity app to use. However, if you consider the speed and ease of finding the information you need as your top priority, Evernote will be your best option.

                  Since both productivity apps have free versions, you can give both a try and see where you’re most comfortable. In the end, the right productivity app to use is one that complements the way you work and do things rather than dictating to you how you should get them done.

                  Featured photo credit: Yura Fresh via unsplash.com

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