Advertising
Advertising

5 Common Website Mistakes to Avoid

5 Common Website Mistakes to Avoid

There are currently over one billion websites online right now, with multiple sites being created every second. Creating a website that will stand out from the pack, especially a pack of that size, is no mean feat.

Although design and development trends like carousels (*shudder*), flat design and longform homepages have all had their moments in the sun, there’s still no silver bullet when it comes to creating the perfect website. But there are definitely some things that you might want to think twice about if you’re creating a site to showcase your talents as a freelancer or for your own business!

1. That big homepage image

You know the one I’m talking about. A shiny MacBook on a vintage wooden desk, surrounded by ‘creative’ stuff like an Instamatic camera or a leather-bound notebook. Probably has a cup of coffee with a fancy pattern in the foam too. It’s ok; I used to have this very image on the homepage of my site—it came with my theme and I just left it there. But the more I thought about it, the more I realized how little sense that made.

Advertising

If you’re a photographer and you’re showcasing one of your own photos? That’s a different story. But I’m a writer—I should be showcasing my writing, not some stock photo. Instead of the first thing visitors see on your site being a giant photo and your company name, which they already know since they managed to find their way to your site, hit them with a big ol’ title telling people exactly what you do.

MailChimp is a great example of this—land on their homepage and the first thing you see is Send Better Email in big, bold lettering.

2. Trying to sound bigger than you are

I totally understand why freelancers and small businesses do this, but I’m including it on this list of common website mistakes anyway. Yes, writing in the third person and implying that you’re a huge agency arguably makes it easier for you to charge a little more. However, you also risk being asked to do things much more quickly than you have the bandwidth to do.

Advertising

And what if a client wants a Skype call? Unless you go to extraordinary lengths (and I’m talking slapstick comedy movie lengths) to keep up the charade, your client will end up feeling like you’ve deceived them when they see it’s just you in your home office.

Using first person makes it easier to infuse your writing with your personality. It also reassures potential clients that they’ll be dealing with a qualified expert in the field (that’s you, bud), not some entry-level intern who only joined two weeks ago.

3. Jargon

Here at Compu-Global-Hyper-Mega-Net, we’re all about using brand engagement to move the needle and streamline your core competency.

Ok, that’s fine. But it doesn’t really get me any closer to understanding what you actually do. Using corporate buzzwords and jargon doesn’t help you sound big and impressive. It just confuses the hell out of people who actually might want to work with you.

I wrote above about the importance of making what you do clear to new visitors using your homepage headline. Same goes for the rest of your content – be direct, and focus on the benefits your product/service can offer. And use plain English! After a day of reading puffed out jargon, this will be a very welcome change for visitors to your site.

4. SEO lies!

When it comes to SEO, it’s very easy to get greedy. You see your site rising through the ranks for a certain term, maybe even cracking the first page of Google, and think ‘wow, this is awesome!’ Then you start thinking about trying to rank for other terms. While you shouldn’t be afraid to get creative with this, there is a line it’s not wise to cross.

Advertising

There’s definitely mileage in targeting terms like ‘alternatives to X,’ but there’s absolutely no point in targeting ‘X with Y’ if you don’t actually offer Y. Any visitors you bring in will very quickly realize that you can’t do what they need you to. As well as being frustrating for them, creating a bad impression of your company, they’ll also hit the Back button to return to Google. Although Google stays very quiet about how they determine site rankings, it’s very likely that too much of this will result in them penalizing your site for trying to trick people.

5. Popups

I’m not (just) talking about popup ads here. I’m also talking about popups designed to get people to take an action such as:

  • Join your mailing list
  • Share a post
  • Follow you on social media.

Using one of the above? Absolutely fine. But having popups trying to get someone to do all three things, or potentially even more, on a single page will drive people up the wall! Think about the most important action people can take on a given page and focus on getting them to do that, rather than doing a bit of everything.

Advertising

It’s worth saying that all of the items on this list are subjective. As I’ve highlighted in a couple of places, there are times when things will be appropriate for use on one site but not another—some industries and spaces have best practices that are very different to those of others. When in doubt, ask existing customers (and potential customers) what they want from a site and try to keep that in mind throughout its creation. If you do that, and do it well, you can’t go too far wrong!

Featured photo credit: VIKTOR HANACEK via picjumbo.com

More by this author

common website mistakes dual monitor setup 5 Common Website Mistakes to Avoid 5 Things Employers Can Learn From Fantasy Football

Trending in Technology

1 10 Smart Productivity Software to Boost Work Performance 2 How to Type Faster: 12 Typing Tips and Techniques 3 9 Best Calendar Apps to Stay on Track in 2020 4 7 Best Project Management Apps to Boost Productivity 5 10 Best Keyboards Under $90 on Amazon

Read Next

Advertising
Advertising
Advertising

Last Updated on July 8, 2020

10 Smart Productivity Software to Boost Work Performance

10 Smart Productivity Software to Boost Work Performance

Productivity is the ability to perform tasks efficiently and in a timely manner. In today’s busy and competitive business world, productivity is paramount for any business, organization or corporation.

Productivity is more than just performing tasks successfully. It is about investing and allocating resources, so the company or business can perform to meet its core goals.

As part of 2019, it is important to commit to new goals. When shopping around for new productivity software keep in mind the following things: cost, reliability, cross-platform compatibility, on the go, technical support, etc.

In the subsequent sections, we will examine the most recommended productivity software in the marketplace. In addition, we will look at what makes them tick and what separates them from the rest of the pack.

Projects and Tasks Management

1. Monday dot com

    Monday dot com was founded to create a team management solution so people connect to workplace processes across any industry. The productivity tool is used in more than 140 countries.

    The user interface is intuitive and impressive. It makes collaboration productive and fun because of its simplicity.

    The tool is deemed to have one of the best user experiences across the mobile and online project and task management platform.

    The product includes usability, customization, admin control, group management and control, private or public control, in-group messaging and more.

    Check out the software here!

    2. Asana

    Advertising

      The mantra behind Asana’s product is to enable teams from across different organizations to work together effortlessly.

      The software comes with lots of customizations. When you create a project as a user, you can choose between a traditional task view and the kanban-style board view. The dashboard allows you to see the progress on a project, and it includes an excellent advanced set of search tools.

      Also, Asana’s Android and iOS apps do retain the web interface’s clean look and feel.

      Check out the software here!

      3. Trello

        Trello was founded in the summer of 2010 and two years later the platform added 500,000 members. Anyone within sales, marketing, HR and operations can collaborate successfully with this product.

        Moreover, the tool has over 100 plus integrations with Google Drive, Slack, Jira and others. The product works flawlessly across various platforms.

        Some of the well-known features includes is speed, easy-to-use, and set up. The interface includes due dates, assignments, file storage, checklists and more.

        Check out the software here!

        4. Jira

          The Jira software is flexible and heralded as the next-generation project.

          Advertising

          The software allows teams to design and adapt the software to an organization’s needs. This includes having visibility into long term goals, project roadmaps, status of work, real-time release information and more. In addition, the interface is customizable.

          The Atlassian Cloud does not support multiple separate domains, subdomains or domain aliases in Google Apps.

          Check out the software here!

          5. Evernote Business

            Evernote was founded in 2008 and reached 11 million users by 2011. The company was founded on the premise that their product should address the ever-increasing volume and speed of information.

            The product helps bring together groups of teams because of versatility and functionality. It creates documents, collaboration on projects, store information all a single location.

            Moreover, you can find information quickly and includes effective search capabilities and integrations with existing tools you may already use.

            Check out the software here!

            Communication

            6. Slack

              Slack was founded in 2013 and the tool is heralded as a collaboration hub. Slack is where productivity happens. When you start a new project, hire new staff, deploy a code, review a sales contract, finalize on a budget, Slack covers all of these. Some of the major highlights include highly customizable notifications and seamless integrations with other collaboration and office tools. The free version of the software comes loaded with features, but does not archive old message. So, you have to review what are the best options for your organization or business.

              Check out the software here!

              Advertising

              7. Spike

                Newcomer Spike makes emails more conversational by helping teams maintain productivity, communication, and collaboration. All of these are achieved from within their inbox.

                Spike works on top of any existing email (O365, G suite, and IMAP) turning it into a real-time messenger and making your communication much more functional and efficient.

                Spike’s features include built-in groups and channels, voice and video calls, email encryption, instant access to all your files, and much more.

                Check out the software here!

                Creation

                8. Office 365

                  Microsoft’s Office 365 could not be excluded from the conversation and especially as it pertains to productivity software.

                  Of course we are all familiar with Word, Excel, PowerPoint, and Outlook. But there is more capabilities that come with it.

                  You have business-class email, online storage space, and teamwork solutions. These services can be accessed from just about anywhere.

                  Within this suite is Microsoft Sway, which is a presentation software and a step above PowerPoint.

                  Check out the software here!

                  Advertising

                  9. Grammarly

                    Grammarly helps to cut down time on editing. Professionals in several industries like law, healthcare, academia, marketing, engineering and journalism use it to provide instant feedback on the accuracy of writing in English.

                    Once you install the extension from Google Chrome, you can get corrections when you are drafting an email, using social media and other apps.

                    Grammarly is AI powered and it’s a wonderful tool to have to check spelling and grammar before a presentation.

                    Check out the software here!

                    Team Analytics

                    10. ActivTrak

                      ActivTrak is a business intelligence tool that allows you to access team behavior analytics. In other words, it is data-driven.

                      The pros include two-factor authentication with active directory integration. You can also automate your alerts and it has an intuitive interface with easy-to-use admin controls.

                      Furthermore, it comes with Google sign-in, iOS app, productivity track, and more. The bottomline is the product offers employee productivity metrics along with team behavior analytics.

                      Check out the software here!

                      The Bottom Line

                      Depending on the size, budget, resources, and immediate needs of your company, not all productivity software will exactly solve your problem. You will have to contact any of the providers above and probe extensively to find the right product that is made for your business.

                      More Productivity Tools

                      Featured photo credit: Domenico Loia via unsplash.com

                      Read Next