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10 Ways To Create and Promote Your Website Effectively

10 Ways To Create and Promote Your Website Effectively

Anyone who wants to run a successful online business must start with a home base: their website. That’s where they share their story. Visitors will drop-by and see what solutions they find to their challenges and problems. Whether they click that “Subscribe” button or buy from you, depends on a number of factors. It won’t happen overnight, but if you promote your website the right way, you’ll achieve the success your business deserves. This post looks at some of the ways of creating and promoting a website. They can be adapted depending on what business you run (consulting, freelancing, writing, etc). Let’s break down the process in two chunks.

How to create a website

1. Register Your Domain Name

This is the foundation of creating your website. Godaddy, Namecheap and 1&1 are just a few of the domain registrars you can choose from. All of them have low prices and offer a variety of package deals to suit every need. When deciding for a domain name, give it some thought; use keywords relevant to your business. Also, since you need to be perceived as a pro, the best thing to do is go for a self-hosted website.

2. Choose a Hosting Service

The next step is to register your hosting account. I recommend you stay away from the free blogging platforms like blogspot.com or wordpress.com, and build a professional website using wordpress.org. Here you also have dozens of options, but I personally recommend Westhost, which I’m using myself. I chose them for two main reasons: they offer a superior service and are extremely affordable. You want a website you can have control over, that you own and have the freedom to use as you wish to offer your visitors the best experience.

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3. A Minimalist WordPress Theme Makes Your Content Stand Out

When getting to this point, bear in mind that your website doesn’t have to be perfect or super flashy. A clean and minimalist theme with a professional look would do. Some of the best WordPress theme providers are: Theme Forest, Genesis and Elegant themes. This post from wplift can also be instrumental in giving you a few ideas about what would work best for your website.

4. Install Plug-Ins on Your WordPress Website

There’s no need to go overboard here either. Some of the plug-ins you’ll most need are Akismet, to protect your blog (assuming you have one) from spam; BackWPup, to automatically back up your WordPress website; WP Super Cache, to help make your site faster and protect it from crashing in case of traffic spikes; and, last but not least, Google Analytics, to measure your results.

5. Persuade Your Visitors with Your Web Copy

Now that your website is shaping up nicely, your web copy should be engaging and right to the point. Persuasive. When you start creating your web pages, picture your potential clients in mind. What makes them tick? Highlight your key points first. Let your visitors know from the get go what you can do for them. Keep in mind they will only have a quick look at your website to decide whether they should stay or leave. Besides that, if you don’t tell them what to do, if your pages don’t include a call-to-action, they’ll click the back button in an instant.

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6.  Not Ready to Launch Yet? No Problem. Create a Landing Page First

As an alternative to the previously covered points, you could just create a landing page that lets your visitors know you’d be launching soon, and build a strong offer – give them a free report or an e-book in exchange for their email address. Make sure you don’t come up with another freebie just because almost everyone does. The world wide web is inundated with those kind of things. Make it count.  It has to be useful, informative and smart. Why? Because you need credibility to attract visitors and convert them into buyers. Let’s look now at some of the ways to earn Google’s trust.

How to promote your website

You need eyeballs to your product or services no matter what business are you in. Your main goal is to turn visitors into subscribers or buyers. But before you get there, you need to spread the word about what you do. Even the best product is useless if people don’t know about it.

7.  Start Marketing Your Business Early

This is a key lesson both Buffer co-founders Joel Gascoigne and Leo Widrich learned and discussed in the early days of their startup. Gascoigne wrote in one of his blog posts that treating his product as finished was essential to immediately see the benefits.

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Widrich pointed out, reflecting to his business partner’s words: “Take what you have, treat it as finished and push it out there.” He added: “People don’t sign up for your product after hearing about you for the first time.” You need to put it out there, so people can hear about it, see how it works and what it can do for them. In our quest to launch the perfect website (or blog) for the perfect business, we tend to keep postponing, waiting for the perfect time when our product or service is polished enough to see the daylight. The thing is you have to start somewhere, otherwise you’ll never advance.

8. Get Links to Earn Credibility

When your website is brand new, you’re not an established authority yet. To get credibility, you need to get links from credible websites. The combination between the quality and quantity of these links is called domain authority (DA) and gives your credibility score. This is measured on a scale from one to 100. Page authority (PA) is also a scale of one to 100 and measures the credibility on a specific page on your website.

9. Link Popularity Matters

The more sites link to your page, the higher the chance that page will rank higher in the search results. Just like in any popularity contest. Your page must be relevant for a specific topic. Also, the words within the links (anchor text) must include a relevant keyword instead of a URL or a “click here.”

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10. Don’t Underestimate the Power of Guest Blogging

Guest blogging is the modern day PR. Whether you sell a product or a service, everything goes down to content, how intelligently you create and promote it, and to what purpose. You write for real people, not robots. You ultimately need to guest post to drive quality traffic to your website, garner credibility and build relationships with the blog owners that will host you. If you already have your website up and running, with a blog attached to it, but still feel like you’re talking to an empty room, here’s what you should do: post two to four times per month on your blog.

Other than that, spend time on building relationships with your peers’ audience. Pitch guest post ideas to major blogs in your industry. As they accept and publish your guest posts, you position yourself as an authority. Here are a few tips from Orbit Media’s Strategic Director Andy Crestodina about how to find host blogs. You should guest post on websites that have a higher DA than yours. When you decide what blogs to pitch, you can use Moz’s Open Site Explorer to do a quick domain and link analysis on up to five sites. Or you can install the free Mozbar (for Google and Firefox), to get fast and easy access to advanced metrics, access top tools and instant website information, all in one place.

But more important, you have to create great content, as this is how you’ll earn brownie points with Google. To sum it up: build a solid offer, cultivate relationships, and gain enough subscribers to further spread the word about how awesome your product and services are. From here on in, you can confidently launch and grow your business. Your turn: What tactics do you use to create and promote your website?

More by this author

Anca Dumitru

Freelance Writer & Content Strategist

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Published on August 6, 2020

10 Best Power Banks to Top up Your Phone at Will on the Go

10 Best Power Banks to Top up Your Phone at Will on the Go

The alert beep for low battery serves as a death call when you’re running late for work or are out on the town and need to make a call. Luckily, a super convenient alternative to your regular charger and charging wires is available in the form of power banks[1]. Easy to carry, lightweight, and affordable power banks have become the perfect companion for every mobile phone. In order to assist you in making the right choice for the purchase of power banks, we have compiled a list of the best power banks to guide you.

Why Trust Us

The importance of a well-charged phone cannot be underestimated. Keeping this in mind, our team has gone through many reviews and product descriptions present on the most reliable tech websites. From the smallest and lightest portable chargers to those that come with several years of warranty, our featured power banks will not let you down and will be worthy of your investment.

1. Anker PowerCore 10000mAh Portable Charger

    As the best power bank the market offers, Anker PowerCore has a battery of 10000 mAh, which can charge three and a half iPhone 8 or two and a half galaxy s8 charges. The power bank has PowerIQ and voltage boost technologies, which can charge your phone in no time. Large size-to-capacity makes it a convenient item to carry in your pocket.

    To ensure the protection of your device, this power bank from Anker comes with a multi-protect safety system. The box also includes a portables charger and micro USB cable. You can carry it around safely with the included travel pouch. An 18-month warranty and friendly customer service are also included to give you a perfect power bank experience.

    Pros

    • Large size-to-capacity ratio
    • High-speed, universal charging
    • Red, blue, black color options
    • One of the smallest and lightest portable chargers on the market

    Cons

    • Qualcomm quick charge is not supported
    • The battery may not work well after some time

    Get this power bank here!

    2. INIU 20000mAh Power Bank

      Made of top-quality materials, the INIU Power Bank charges your phone 1.4 times faster with UPower+ technology. It works smartly by identifying your device and simultaneously increasing the current output. What’s great is that you can charge two devices at the same time. INUI recognizes its place as the thinnest lightweight power bank on the market.

      The paw indicator on the power bank illuminates its remarkable design, and it includes a flashlight inside, which can be used in emergency conditions. You can charge the power bank quickly with a micro USB or a type-C cable. Consequently, it’ll save you the hassle of finding the specific cable for a charge. INUE comes with a three-year warranty to give you peace of mind.

      Pros

      • Thin and lush design
      • Dual 3A output
      • Flashlight included
      • U Power+ technology

      Cons

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      • It doesn’t come with a pouch
      • Standby time is less than six months

      Get this power bank here!

      3. Miady 2-Pack 10000mAh Dual USB Portable Charger

        An all-in-one power bank solution for your needs, Miady includes two 10000 mAh battery packs. The power bank contains two USB output ports with an equal amount of current distribution. While one can charge 2.4 times for iPhone X, 3.6 for iPhone 8, and 2.2 for galaxy S9, you won’t be needing a socket anytime soon.

        You will be able to charge the power bank in 5 hours at 5V and 2A. Miady contains a reliable Lithium-polymer cell, and you can also carry the power bank on a plane. It can power off and on automatically if the device is disconnected for 30 seconds. This portable charger is compatible with 99 percent of smartphones and is one of the cheapest power banks available on the market.

        Pros

        • One of the best-value options compared to its rivals
        • Efficiently distributes current output
        • Vibrant color options like yellow and purple

        Cons

        • Not suitable for big devices like the iPad

        Get this power bank here!

        4. Anker PowerCore 20100mAh Portable Charger

          Anker 20100 mAh Power Core offers a huge amount of battery capacity. As one of the best power banks on the market, the 20000 mAh battery capacity can charge an iPhone 8 almost eight times or an S8 five times. In addition, the power bank can hold a charge for up to seven days, so you don’t have to plug it into the wall again and again.

          You can use the voltage boost and power IQ recharge to charge a phone efficiently and quickly. The power bank is also pocket-friendly and certified safe as it ensures protection for your smartphone or tablet and you. Its dual-device output enables you to charge up to two devices at the same time. Anker is made out of premium material to give you the best durable power bank on the market.

          Pros

          • High-speed charging
          • Huge 20000 mAh capacity
          • Enormous 4.8-ampere output
          • Certified safe

          Cons

          • It may start charging slowly after a few months of use
          • Qualcomm quick charge is not supported

          Get this power bank here!

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          5. Anker PowerCore 13000mAhPortable Charger

            Another Anker, the Anker PowerCore 13000 Portable Charger offers a huge battery capacity in a sleek design and has the ability to charge an iPhone 8 up to 5 times and an iPhone X or an S9 three times. You can also charge your phone or tablet with the two high-speed ports that are included. Anker comes is a smaller size than that of a wallet and is one of the best lightweight power banks compared to its battery size.

            Anker is 30 percent lighter than most other power banks. Power IQ and voltage boost technologies are included for fast-charge devices. Power IQ also identifies devices to calibrate the charge to your phone.  Anker has surge protection technology and short circuit prevention. You can rest assured that it will take care of you and your devices. Plus, you are covered with an eighteen-month warranty.

            Pros

            • Power IQ technology
            • Super high capacity
            • Red, black, blue, white color options

            Cons

            • No Qualcomm quick charge
            • Wall charger is not included

            Get this power bank here!

            6. GETIHU 10000mAh Portable Charger

              GETIHU offers high-quality power banks with their 11 years of experience in the market. The GEITHU portable charger has a certified Lithium-ion battery, which gets it the approval for airline travel. With the help of an LED display, one can know how much battery is left. You can quickly charge up to two devices with 4.8 Amperes at the same time.

              High-speed charging is accompanied by a smart IC to auto fit your smartphones. It can work with both big and small Android devices. GEITHU can easily fit inside your bag as it is slim and portable. Choose to take it with you with the travel pouch and feel comfortable taking it everywhere as it has a three-year warranty.

              Pros

              • LED display with the battery percentage
              • The 4.8-ampere charges two devices simultaneously

              Cons

              • The LED display may not show the correct amount of charge left

              Get this power bank here!

              7. Anker PowerCore 26800mAh Portable Charger

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                Anker PowerCore offers a massive battery, which makes it one of the best power banks on the market. The 26800mAh worth of charge can charge phones more than six times. It has three USB outputs so that you can charge three devices at the same time. Power IQ and voltage boost make the high-speed charging available for all three devices.

                You can charge the whole power bank in 6 hours. The two micro-USB inputs double the recharging speeds. It is light and durable, which makes it the best companion for your travel needs. The multi-protect safety system protects you and your devices. Friendly customer services and an 18-month warranty are there to provide you with the peace of mind you need when you get the Anker PowerCore.

                Pros

                • Triple device charging
                • Dual-input power bank charging
                • Superior safety
                • A week’s worth of power

                Cons

                • Performance may decrease over time
                • A bit heavy due to the big battery

                Get this power bank here!

                8. RAVPower 16750mAh Power Bank

                  RAVPower offers a vast battery of up to 16750mAh in size. It can charge your iPhone 11 two and a half times, S10 for 3.3 times, or an iPad for a full charge. With a current output of 4.5 amperes, it can charge up to two smartphones at the same time. You can quickly charge the power bank with a two-ampere charger in about 9 to 10 hours.

                  The flashlight is included in the power bank for emergency use. RAV is also tested against high temperature. Its iSmart technology tests your device for the optimal current value needed. Premium batteries comprised of lithium-ion can charge a device more than 500 times.

                  Pros

                  • Impressive 16750mAh battery
                  • iSmart technology

                     Cons

                  • It does not hold a charge well over time

                  Get this power bank here!

                  9. RAVPower 15000mAh Power Bank

                     

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                    RAV power bank features a controlling IC and iSmart technology. These come together to offer a fast charge for your smartphone or tablet. You can take your iPhone 11 from 0 to 50 percent in just 30 minutes. iSmart 2.0 can adjust according to your charging device and offers the necessary current. It’s possible to charge up to three devices at the same time with three outputs.

                    The portable charger can be charged within 4.7 hours with the ultra-fast charging, thus saving you 40 percent recharging time. RAV can fit comfortably in your pocket or your hand. An LED digital display shows you exactly how much charge is left inside. High-end lithium-ion batteries, along with protection technology, give you peace of mind wherever you take this power bank.

                    Pros

                    • 30W total tri-output and fast recharge
                    • Led digital display

                    Cons

                    • Weighs a bit more than most power banks

                    Get this power bank here!

                    10. LANLUK 25800mAh Power Bank

                      The LANLUK 25800 mAh portable power bank can charge your phone 5 to 7 times, and it is perfect for any type of work that you are heading out for. You can charge up to two devices simultaneously with the help of two outputs.

                      The high-quality lithium A+ polymer battery is used to give you peace of mind as the power bank protects itself from overheating and overcharging. The portable charger is compatible with nearly all the phones and tablets. 18-month customer service is available to give you even more peace of mind. It is an all-in-one power bank solution for your needs.

                      Pros

                      • High capacity battery
                      • Highly compatible

                      Cons

                      • Not permissible on planes

                      Get this power bank here!

                      Bottom Line

                      Choosing the best power bank is a bit hard task as there are many types of power banks available in the market. The one that you’d like to choose must depend on your needs. If you will go out for a long hike or a long trip with no power socket input, then the one with a bigger battery will be useful. However, if you need a solution to charge your phone while in the office, then something with a lightweight and durable design will be a better choice for you.

                      Choose one of the best power banks from above and never worry about your device dying again.

                      Featured photo credit: Steve Johnson via unsplash.com

                      Reference

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