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10 Ways To Create and Promote Your Website Effectively

10 Ways To Create and Promote Your Website Effectively

Anyone who wants to run a successful online business must start with a home base: their website. That’s where they share their story. Visitors will drop-by and see what solutions they find to their challenges and problems. Whether they click that “Subscribe” button or buy from you, depends on a number of factors. It won’t happen overnight, but if you promote your website the right way, you’ll achieve the success your business deserves. This post looks at some of the ways of creating and promoting a website. They can be adapted depending on what business you run (consulting, freelancing, writing, etc). Let’s break down the process in two chunks.

How to create a website

1. Register Your Domain Name

This is the foundation of creating your website. Godaddy, Namecheap and 1&1 are just a few of the domain registrars you can choose from. All of them have low prices and offer a variety of package deals to suit every need. When deciding for a domain name, give it some thought; use keywords relevant to your business. Also, since you need to be perceived as a pro, the best thing to do is go for a self-hosted website.

2. Choose a Hosting Service

The next step is to register your hosting account. I recommend you stay away from the free blogging platforms like blogspot.com or wordpress.com, and build a professional website using wordpress.org. Here you also have dozens of options, but I personally recommend Westhost, which I’m using myself. I chose them for two main reasons: they offer a superior service and are extremely affordable. You want a website you can have control over, that you own and have the freedom to use as you wish to offer your visitors the best experience.

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3. A Minimalist WordPress Theme Makes Your Content Stand Out

When getting to this point, bear in mind that your website doesn’t have to be perfect or super flashy. A clean and minimalist theme with a professional look would do. Some of the best WordPress theme providers are: Theme Forest, Genesis and Elegant themes. This post from wplift can also be instrumental in giving you a few ideas about what would work best for your website.

4. Install Plug-Ins on Your WordPress Website

There’s no need to go overboard here either. Some of the plug-ins you’ll most need are Akismet, to protect your blog (assuming you have one) from spam; BackWPup, to automatically back up your WordPress website; WP Super Cache, to help make your site faster and protect it from crashing in case of traffic spikes; and, last but not least, Google Analytics, to measure your results.

5. Persuade Your Visitors with Your Web Copy

Now that your website is shaping up nicely, your web copy should be engaging and right to the point. Persuasive. When you start creating your web pages, picture your potential clients in mind. What makes them tick? Highlight your key points first. Let your visitors know from the get go what you can do for them. Keep in mind they will only have a quick look at your website to decide whether they should stay or leave. Besides that, if you don’t tell them what to do, if your pages don’t include a call-to-action, they’ll click the back button in an instant.

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6.  Not Ready to Launch Yet? No Problem. Create a Landing Page First

As an alternative to the previously covered points, you could just create a landing page that lets your visitors know you’d be launching soon, and build a strong offer – give them a free report or an e-book in exchange for their email address. Make sure you don’t come up with another freebie just because almost everyone does. The world wide web is inundated with those kind of things. Make it count.  It has to be useful, informative and smart. Why? Because you need credibility to attract visitors and convert them into buyers. Let’s look now at some of the ways to earn Google’s trust.

How to promote your website

You need eyeballs to your product or services no matter what business are you in. Your main goal is to turn visitors into subscribers or buyers. But before you get there, you need to spread the word about what you do. Even the best product is useless if people don’t know about it.

7.  Start Marketing Your Business Early

This is a key lesson both Buffer co-founders Joel Gascoigne and Leo Widrich learned and discussed in the early days of their startup. Gascoigne wrote in one of his blog posts that treating his product as finished was essential to immediately see the benefits.

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Widrich pointed out, reflecting to his business partner’s words: “Take what you have, treat it as finished and push it out there.” He added: “People don’t sign up for your product after hearing about you for the first time.” You need to put it out there, so people can hear about it, see how it works and what it can do for them. In our quest to launch the perfect website (or blog) for the perfect business, we tend to keep postponing, waiting for the perfect time when our product or service is polished enough to see the daylight. The thing is you have to start somewhere, otherwise you’ll never advance.

8. Get Links to Earn Credibility

When your website is brand new, you’re not an established authority yet. To get credibility, you need to get links from credible websites. The combination between the quality and quantity of these links is called domain authority (DA) and gives your credibility score. This is measured on a scale from one to 100. Page authority (PA) is also a scale of one to 100 and measures the credibility on a specific page on your website.

9. Link Popularity Matters

The more sites link to your page, the higher the chance that page will rank higher in the search results. Just like in any popularity contest. Your page must be relevant for a specific topic. Also, the words within the links (anchor text) must include a relevant keyword instead of a URL or a “click here.”

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10. Don’t Underestimate the Power of Guest Blogging

Guest blogging is the modern day PR. Whether you sell a product or a service, everything goes down to content, how intelligently you create and promote it, and to what purpose. You write for real people, not robots. You ultimately need to guest post to drive quality traffic to your website, garner credibility and build relationships with the blog owners that will host you. If you already have your website up and running, with a blog attached to it, but still feel like you’re talking to an empty room, here’s what you should do: post two to four times per month on your blog.

Other than that, spend time on building relationships with your peers’ audience. Pitch guest post ideas to major blogs in your industry. As they accept and publish your guest posts, you position yourself as an authority. Here are a few tips from Orbit Media’s Strategic Director Andy Crestodina about how to find host blogs. You should guest post on websites that have a higher DA than yours. When you decide what blogs to pitch, you can use Moz’s Open Site Explorer to do a quick domain and link analysis on up to five sites. Or you can install the free Mozbar (for Google and Firefox), to get fast and easy access to advanced metrics, access top tools and instant website information, all in one place.

But more important, you have to create great content, as this is how you’ll earn brownie points with Google. To sum it up: build a solid offer, cultivate relationships, and gain enough subscribers to further spread the word about how awesome your product and services are. From here on in, you can confidently launch and grow your business. Your turn: What tactics do you use to create and promote your website?

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Anca Dumitru

Freelance Writer & Content Strategist

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Published on October 16, 2018

7 Clever Goal Tracker Apps to Help You Make the Most of Your Business

7 Clever Goal Tracker Apps to Help You Make the Most of Your Business

There’s nothing more fulfilling than the sense of accomplishment you get by achieving your business goals.

Gone are the days when you used pen and paper to take notes and manage your work day. As millennials are relying heavily on technology to manage almost everything from finances to their personal fitness, goal tracking apps are also becoming increasingly popular.[1]

In this piece, we will shed some light on 7 such goal tracking apps that you can use to streamline your operations.

I have handpicked these apps from a software rating web services site Best Online Reviews. Industry experts review software on these websites and help businesses to find the right solutions to meet their various, unique business requirements.

1. Aha!

    Aha! is a California-based roadmap software provider and offers excellent goal tracking app that lets you define goals and objectives for projects. The app also lets you list out primary tasks and allows you to focus on them.

    Hosted securely on the cloud, the app offers enhanced communication tools for sharing updates through emails with select colleagues or the entire organization.

    Aha! is available on multiple platforms such as the web, Android, iOS, Windows, etc. and starts from $59 per month per user.

    Available for Web

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    2. Asana

      Asana is one of the more popular project management apps available for businesses. It lets you organize all your team’s work, such as setting up and tracking goals, creating tasks, sharing files and notes, etc.

      Asana also allows your team to organize all their tasks and focus on urgent priorities. Moreover, the app offers a delightful user experience that makes task management simple and easy.

      Asana is available on multiple platforms from PCs and Mac to iOS and Android. Multi-channel adaptability makes Asana the perfect choice to track your goals anytime, from anywhere.

      Available for iOS | Android | Web

      3. Basecamp

        Basecamp is an excellent tool to manage all your team’s projects and keep your activities organized. It opens a new thread for every task and that task is visible by the whole team.

        With Basecamp, you can schedule tasks, add to-dos, discuss tasks by adding comments, add files and attachments, and much more.

        The app is available on both mobile and desktop platforms and costs $99 per month. It is available on the web, Android, and iOS platforms and offers excellent multi-channel access.

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        Available for iOS | Android | Web

        4. Forecast

          An efficient tool for successful task management, Forecast is also a popular goal tracking app. Apart from effective milestone tracking, the app also offers convenient status reporting.

          Forecast uses project history to let you know the status of your current work. Moreover, it uses the power of artificial intelligence (AI) to provide high-quality assistance. It is a robust app for small teams to track goals and time.

          Forecast is available for free and comes with Android and iOS app support. The premium version of the app starts from $19 per month per user.

          Available for Web

          5. Wrike

            Wrike is a cloud-based collaboration and project management app that successfully manages projects from start to finish. It lets you create tasks, track work progress and retrieve reports with ease.

            The app also gives real-time work updates and helps team members to understand their work priorities. A custom report builder helps you to generate in-depth reporting.

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            Wrike’s premium version is available from $9.80 per month per user and is available on multiple platforms.

            Available for iOS | Android | Web

            6. Todo.vu

              Todo.vu is a unique platform that delivers enhanced customer relationship management (CRM), task management, time tracking, and billing functionality in a single app.

              According to Capterra, it’s an ideal app for freelancers and consultants, who are looking for tools to improve efficiency and transparency.

              Although the app is free to use with basic features, the premium plan starts from $5 per month per user. The app also comes with calendar sync and task reminder functionality to keep you on track, always.

              Available for Web

              7. Flock

                Looking for a tool to simplify task management? Try out Flock.

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                Flock comes with enhanced goal tracking and additional features like instant messaging.

                Moreover, Flock offers tons of integrations with tools such as Google, MailChimp, Jira, Dropbox, etc. It is a powerful tool that’s packed with robust features such as reminders, notes, polls and to-dos.

                Even though you can use the tool for free, the paid version of Flock is available from $4.50 per month per user.

                Available for iOS | Android | Web

                Conclusion

                Businesses need high-quality project management tools to streamline collaboration and operations. Enhanced goal tracking apps make it easy for your team to improve productivity by keeping its tasks organized.

                But it’s essential that you choose an app that meets your unique business requirements. You can choose from the above-mentioned apps to streamline operations and improve the productivity of your team.

                Featured photo credit: Alvaro Reyes via unsplash.com

                Reference

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