Advertising
Advertising

10 Ways To Create and Promote Your Website Effectively

10 Ways To Create and Promote Your Website Effectively

Anyone who wants to run a successful online business must start with a home base: their website. That’s where they share their story. Visitors will drop-by and see what solutions they find to their challenges and problems. Whether they click that “Subscribe” button or buy from you, depends on a number of factors. It won’t happen overnight, but if you promote your website the right way, you’ll achieve the success your business deserves. This post looks at some of the ways of creating and promoting a website. They can be adapted depending on what business you run (consulting, freelancing, writing, etc). Let’s break down the process in two chunks.

How to create a website

1. Register Your Domain Name

This is the foundation of creating your website. Godaddy, Namecheap and 1&1 are just a few of the domain registrars you can choose from. All of them have low prices and offer a variety of package deals to suit every need. When deciding for a domain name, give it some thought; use keywords relevant to your business. Also, since you need to be perceived as a pro, the best thing to do is go for a self-hosted website.

2. Choose a Hosting Service

The next step is to register your hosting account. I recommend you stay away from the free blogging platforms like blogspot.com or wordpress.com, and build a professional website using wordpress.org. Here you also have dozens of options, but I personally recommend Westhost, which I’m using myself. I chose them for two main reasons: they offer a superior service and are extremely affordable. You want a website you can have control over, that you own and have the freedom to use as you wish to offer your visitors the best experience.

Advertising

3. A Minimalist WordPress Theme Makes Your Content Stand Out

When getting to this point, bear in mind that your website doesn’t have to be perfect or super flashy. A clean and minimalist theme with a professional look would do. Some of the best WordPress theme providers are: Theme Forest, Genesis and Elegant themes. This post from wplift can also be instrumental in giving you a few ideas about what would work best for your website.

4. Install Plug-Ins on Your WordPress Website

There’s no need to go overboard here either. Some of the plug-ins you’ll most need are Akismet, to protect your blog (assuming you have one) from spam; BackWPup, to automatically back up your WordPress website; WP Super Cache, to help make your site faster and protect it from crashing in case of traffic spikes; and, last but not least, Google Analytics, to measure your results.

5. Persuade Your Visitors with Your Web Copy

Now that your website is shaping up nicely, your web copy should be engaging and right to the point. Persuasive. When you start creating your web pages, picture your potential clients in mind. What makes them tick? Highlight your key points first. Let your visitors know from the get go what you can do for them. Keep in mind they will only have a quick look at your website to decide whether they should stay or leave. Besides that, if you don’t tell them what to do, if your pages don’t include a call-to-action, they’ll click the back button in an instant.

Advertising

6.  Not Ready to Launch Yet? No Problem. Create a Landing Page First

As an alternative to the previously covered points, you could just create a landing page that lets your visitors know you’d be launching soon, and build a strong offer – give them a free report or an e-book in exchange for their email address. Make sure you don’t come up with another freebie just because almost everyone does. The world wide web is inundated with those kind of things. Make it count.  It has to be useful, informative and smart. Why? Because you need credibility to attract visitors and convert them into buyers. Let’s look now at some of the ways to earn Google’s trust.

How to promote your website

You need eyeballs to your product or services no matter what business are you in. Your main goal is to turn visitors into subscribers or buyers. But before you get there, you need to spread the word about what you do. Even the best product is useless if people don’t know about it.

7.  Start Marketing Your Business Early

This is a key lesson both Buffer co-founders Joel Gascoigne and Leo Widrich learned and discussed in the early days of their startup. Gascoigne wrote in one of his blog posts that treating his product as finished was essential to immediately see the benefits.

Advertising

Widrich pointed out, reflecting to his business partner’s words: “Take what you have, treat it as finished and push it out there.” He added: “People don’t sign up for your product after hearing about you for the first time.” You need to put it out there, so people can hear about it, see how it works and what it can do for them. In our quest to launch the perfect website (or blog) for the perfect business, we tend to keep postponing, waiting for the perfect time when our product or service is polished enough to see the daylight. The thing is you have to start somewhere, otherwise you’ll never advance.

8. Get Links to Earn Credibility

When your website is brand new, you’re not an established authority yet. To get credibility, you need to get links from credible websites. The combination between the quality and quantity of these links is called domain authority (DA) and gives your credibility score. This is measured on a scale from one to 100. Page authority (PA) is also a scale of one to 100 and measures the credibility on a specific page on your website.

9. Link Popularity Matters

The more sites link to your page, the higher the chance that page will rank higher in the search results. Just like in any popularity contest. Your page must be relevant for a specific topic. Also, the words within the links (anchor text) must include a relevant keyword instead of a URL or a “click here.”

Advertising

10. Don’t Underestimate the Power of Guest Blogging

Guest blogging is the modern day PR. Whether you sell a product or a service, everything goes down to content, how intelligently you create and promote it, and to what purpose. You write for real people, not robots. You ultimately need to guest post to drive quality traffic to your website, garner credibility and build relationships with the blog owners that will host you. If you already have your website up and running, with a blog attached to it, but still feel like you’re talking to an empty room, here’s what you should do: post two to four times per month on your blog.

Other than that, spend time on building relationships with your peers’ audience. Pitch guest post ideas to major blogs in your industry. As they accept and publish your guest posts, you position yourself as an authority. Here are a few tips from Orbit Media’s Strategic Director Andy Crestodina about how to find host blogs. You should guest post on websites that have a higher DA than yours. When you decide what blogs to pitch, you can use Moz’s Open Site Explorer to do a quick domain and link analysis on up to five sites. Or you can install the free Mozbar (for Google and Firefox), to get fast and easy access to advanced metrics, access top tools and instant website information, all in one place.

But more important, you have to create great content, as this is how you’ll earn brownie points with Google. To sum it up: build a solid offer, cultivate relationships, and gain enough subscribers to further spread the word about how awesome your product and services are. From here on in, you can confidently launch and grow your business. Your turn: What tactics do you use to create and promote your website?

More by this author

Anca Dumitru

Freelance Writer & Content Strategist

10 Ways To Create and Promote Your Website Effectively 4 Simple Steps To Make Your Internet Life Secure 13 Things To Do During Weekends To Improve Your Life 10 Most Zen-Friendly Websites to Keep You Calm and Productive at Work 18 Must-Have Travel Apps For Traveling Abroad

Trending in Technology

1 18 Best Time Management Apps and Tools (2020 Updated) 2 10 Best Task List Apps to Boost Productivity in 2020 3 25 Essential Windows Keyboard Shortcuts You Need to Know Now 4 7 Clever Goal Tracker Apps to Keep You on Track in 2020 5 10 Tools to Start an Online Business without Breaking the Bank

Read Next

Advertising
Advertising
Advertising

Last Updated on May 28, 2020

18 Best Time Management Apps and Tools (2020 Updated)

18 Best Time Management Apps and Tools (2020 Updated)

No one can dispute the countless benefits technology has brought us. Undoubtedly, it has allowed us to connect, perform, improve, and leverage our resources beyond what was once imaginable.

If you’re not taking advantage of some of the hundreds of time management apps and tools out there, you’re definitely missing a trick.

But with so many apps to choose from, how do you know which ones to use?

Well, this will depend on your needs. That’s why we’ve put together a list of 18 of the best time management apps that can help you with the most common challenges of managing time.

Let’s dive straight into the list.

1. Rescue Time – Use Your Time Wisely

    If you have doubts if you are using your time sensibly, this app will send you weekly reports to indicate what things are stealing your time. Aside from its automatic time-tracking feature, this app also has distraction blocking and efficient report tools.

    RescueTime helps you avoid being overwhelmed by too many tasks. This app also has a team software that’s dedicated to time management among team members. With this app, you may be shocked to discover how much time you’re actually wasting.

    Available on iOS, Android, and Desktop

    2. Remember The Milk – Keep on Top of All Your Tasks

      If you’re struggling to manage everything you have to do, and you work with many different devices, then this is the app for you. It’s a great free tool that is compatible with your mobile, computer, Gmail, Outlook, etc., and it allows you to sync all your devices for easier time management.

      This app will help you to manage your tasks easily and reminds you of them – wherever you are. You can share tasks and lists with others, making it a great tool for teams as well.

      Available on iOS, Android, and Desktop

      3. Focus Keeper – Boost Motivation to Complete Tasks

      Advertising

        This app is based on the principles of the Pomodoro Technique, and it is aimed at individuals who procrastinate and feel overwhelmed by tasks. It has a simple, efficient user interface that is easily customizable based on your needs.

        Focus Keeper is designed to enhance your focus and remove any anxiety you might have with time pressures. This is a great app to use if you want to prevent yourself and your team from being burned out.

        Available on iOS, Android, and Desktop

        4. Toggl – Keep Track of Time Spent on Projects and Tasks

          Effective time management starts with being clear on exactly how much time you actually spend on your projects and tasks and through analysis – working out how you can manage them more effectively. Toggl allows you to do all this even with its simple design.

          Toggl includes great time-saving features integrated with its intuitive interface. This is a great alternative to time-sheets if you need to track how much time you spend on different projects.

          Available on iOS, Android, and Desktop

          5. Dropbox – Store and Send Large Files Easily

            There are many apps that allow you to transfer content from your computer to other devices, but Dropbox is free and it is easier to use than the others. With the Dropbox app, you can even access and share important files on the go. It is an easy way to share your files and documents with others for improved productivity.

            Available on iOS, Android, and Desktop

            6. Evernote – Keep All Your Notes in One Place

              Evernote is a free productivity tool that allows you to capture all your ideas, thoughts, and images in many different ways (e.g., with voice, notes, or images). You can even record your meetings, interviews, speeches, and ideas, create lists, add voice or text attachments, and share your files with friends. You can also sync Remember The Milk with Evernote to better optimize your time.

              Available iOS, Android, and Desktop

              7. MindNode — Focus on Tasks at Hand With Mind Mapping

              Advertising

                Mind mapping is a great productivity technique, and Mindnode is one of the best free mind mapping apps available. It helps you to become more organized by focusing your thoughts – thereby gaining clarity on what needs to be done.

                This app allows you to customize various visual tags and templates to suit your needs. You can also easily share your documents with others.

                Available on iOS and Desktop

                8. GoodSync – Back Up and Sync Your Files Effortlessly

                  This software allows you to back up, restore, and synchronize your files easily. It supports folders from a variety of locations, and it has filtering options that let you exclude subfolders from synchronizing.

                  This app also allows you to sync files to and from your phone. If you have never backed up your files before, you should definitely take a look at this tool.

                  Available on iOS, Android, and Desktop

                  9. MyLifeOrganized (MLO) – Manage Your To-Do Lists Effectively

                    Check this out if you find it difficult to manage all your tasks, work with your to-do lists, and organize your goals. This task management software helps you target what you should be focusing on to reach your objectives.

                    MyLifeOrganized is one of the best task management apps for focused work. It automatically generates to-do lists with priority actions for your immediate attention so that you can track your progress methodically.

                    Available on iOS, Android, and Desktop

                    10. 1Password – Have All Your Passwords Remembered

                      1Password allows you to keep all your passwords in one encrypted database – protected by one password. This saves you time when you forget your passwords and need to retrieve them. This also allows you to use various passwords for different accounts so you don’t compromise on security.

                      Available iOS, Android, and Desktop

                      Advertising

                      11. Pocket – Keep Your Eye on the Ball

                        When you’re surfing the web, it’s easy to get distracted by enticing and fascinating websites. That’s why you need effective time management apps like Pocket. You can use this tool to save your ‘finds’ to access and read later on at a convenient time. This prevents you from getting distracted and negatively impacting your immediate work.

                        Available on iOS, Android, and Desktop

                        12. Focus@Will – Boost Your Attention Span

                          This amazing app combines neuroscience and music to boost your productivity. According to the developers, it’s possible to increase your attention span by up to 400% using Focus@Will, making this one of the best time management apps available.

                          Focus@will is ideal for those who find it difficult to focus while studying, working, or reading. It also helps you control your ADD.

                          Available on iOS, Android, and Desktop

                          13. Alfred – Interact With Your Computer in a Smart Way

                            This small and simple tool allows you to launch your documents, project files, folders, and bookmarks with just a few keystrokes. This makes life so much easier as you don’t need to go through the start menu to access what you want. The only downside is that it’s only available for macOS.

                            Available on desktop (macOS)

                            14. Forest – Boost Your Focus by Growing a Forest

                              Forest is a unique reinvention of time management apps. This unique and fun app helps you stay focused and on-track by making you focus on another thing.

                              The concept is simple: whenever you want to focus, plant a virtual tree. If you stay focused, the tree will grow. If you lose focus, the tree will die. As the app’s name implies, you can grow multiple trees to create a virtual forest!

                              Available on iOS, Android, and Desktop (Firefox Add-on)

                              15. Trello – Track Your projects in a highly visual way

                              Advertising

                                Trello is a hugely popular app that you may already be familiar with. It works by allowing you to create cards for tasks that you need to complete. Each card moves across the Trello board, which is typically broken into columns such as To Do, In Progress, and Completed. This serves as your cue to start working on and completing the associated tasks.

                                Available on iOS, Android, and Desktop

                                16. Quire – Unfold Your Ideas

                                  Quire is an innovative time management app that helps boost your team’s productivity. The strength of this app lies in its features for collaboration and ease of sharing. You can streamline and adjust your workflow based on your team’s needs and preferences.

                                  Available on iOS, Android, and Desktop

                                  17. TimeTree – Have a Shared Calendar With Your Family

                                    This TimeTree app allows families or teams to share multiple calendars and appointments with each other. So, whether you’re planning a party or running a local sports team, Time Tree can keep everyone up-to-date with all current and upcoming activities and events.

                                    Available on iOS and Android

                                    18. Todoist – Capture and Order All Your Tasks and Activities Easily

                                      Todoist is close to being the ultimate digital to-do list and one of the best time management apps out there. It’s available via browser and app, and it lets you schedule all your tasks and activities. Each item can be flagged for priority as well as a given due date. There is also a neat option to add notes to any of your tasks.

                                      Available on iOS, Android, and Desktop

                                      Final Thoughts

                                      The above list covers what we consider to be the very best time management apps and tools available. And the good news is that many of them are completely free of charge!

                                      So, what are you waiting for? Select the ones that will be the most valuable to you, and begin boosting your productivity now!

                                      More Productivity and Time Management Apps

                                      Featured photo credit: freestocks via unsplash.com

                                      Read Next