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10 Ways To Create and Promote Your Website Effectively

10 Ways To Create and Promote Your Website Effectively

Anyone who wants to run a successful online business must start with a home base: their website. That’s where they share their story. Visitors will drop-by and see what solutions they find to their challenges and problems. Whether they click that “Subscribe” button or buy from you, depends on a number of factors. It won’t happen overnight, but if you promote your website the right way, you’ll achieve the success your business deserves. This post looks at some of the ways of creating and promoting a website. They can be adapted depending on what business you run (consulting, freelancing, writing, etc). Let’s break down the process in two chunks.

How to create a website

1. Register Your Domain Name

This is the foundation of creating your website. Godaddy, Namecheap and 1&1 are just a few of the domain registrars you can choose from. All of them have low prices and offer a variety of package deals to suit every need. When deciding for a domain name, give it some thought; use keywords relevant to your business. Also, since you need to be perceived as a pro, the best thing to do is go for a self-hosted website.

2. Choose a Hosting Service

The next step is to register your hosting account. I recommend you stay away from the free blogging platforms like blogspot.com or wordpress.com, and build a professional website using wordpress.org. Here you also have dozens of options, but I personally recommend Westhost, which I’m using myself. I chose them for two main reasons: they offer a superior service and are extremely affordable. You want a website you can have control over, that you own and have the freedom to use as you wish to offer your visitors the best experience.

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3. A Minimalist WordPress Theme Makes Your Content Stand Out

When getting to this point, bear in mind that your website doesn’t have to be perfect or super flashy. A clean and minimalist theme with a professional look would do. Some of the best WordPress theme providers are: Theme Forest, Genesis and Elegant themes. This post from wplift can also be instrumental in giving you a few ideas about what would work best for your website.

4. Install Plug-Ins on Your WordPress Website

There’s no need to go overboard here either. Some of the plug-ins you’ll most need are Akismet, to protect your blog (assuming you have one) from spam; BackWPup, to automatically back up your WordPress website; WP Super Cache, to help make your site faster and protect it from crashing in case of traffic spikes; and, last but not least, Google Analytics, to measure your results.

5. Persuade Your Visitors with Your Web Copy

Now that your website is shaping up nicely, your web copy should be engaging and right to the point. Persuasive. When you start creating your web pages, picture your potential clients in mind. What makes them tick? Highlight your key points first. Let your visitors know from the get go what you can do for them. Keep in mind they will only have a quick look at your website to decide whether they should stay or leave. Besides that, if you don’t tell them what to do, if your pages don’t include a call-to-action, they’ll click the back button in an instant.

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6.  Not Ready to Launch Yet? No Problem. Create a Landing Page First

As an alternative to the previously covered points, you could just create a landing page that lets your visitors know you’d be launching soon, and build a strong offer – give them a free report or an e-book in exchange for their email address. Make sure you don’t come up with another freebie just because almost everyone does. The world wide web is inundated with those kind of things. Make it count.  It has to be useful, informative and smart. Why? Because you need credibility to attract visitors and convert them into buyers. Let’s look now at some of the ways to earn Google’s trust.

How to promote your website

You need eyeballs to your product or services no matter what business are you in. Your main goal is to turn visitors into subscribers or buyers. But before you get there, you need to spread the word about what you do. Even the best product is useless if people don’t know about it.

7.  Start Marketing Your Business Early

This is a key lesson both Buffer co-founders Joel Gascoigne and Leo Widrich learned and discussed in the early days of their startup. Gascoigne wrote in one of his blog posts that treating his product as finished was essential to immediately see the benefits.

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Widrich pointed out, reflecting to his business partner’s words: “Take what you have, treat it as finished and push it out there.” He added: “People don’t sign up for your product after hearing about you for the first time.” You need to put it out there, so people can hear about it, see how it works and what it can do for them. In our quest to launch the perfect website (or blog) for the perfect business, we tend to keep postponing, waiting for the perfect time when our product or service is polished enough to see the daylight. The thing is you have to start somewhere, otherwise you’ll never advance.

8. Get Links to Earn Credibility

When your website is brand new, you’re not an established authority yet. To get credibility, you need to get links from credible websites. The combination between the quality and quantity of these links is called domain authority (DA) and gives your credibility score. This is measured on a scale from one to 100. Page authority (PA) is also a scale of one to 100 and measures the credibility on a specific page on your website.

9. Link Popularity Matters

The more sites link to your page, the higher the chance that page will rank higher in the search results. Just like in any popularity contest. Your page must be relevant for a specific topic. Also, the words within the links (anchor text) must include a relevant keyword instead of a URL or a “click here.”

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10. Don’t Underestimate the Power of Guest Blogging

Guest blogging is the modern day PR. Whether you sell a product or a service, everything goes down to content, how intelligently you create and promote it, and to what purpose. You write for real people, not robots. You ultimately need to guest post to drive quality traffic to your website, garner credibility and build relationships with the blog owners that will host you. If you already have your website up and running, with a blog attached to it, but still feel like you’re talking to an empty room, here’s what you should do: post two to four times per month on your blog.

Other than that, spend time on building relationships with your peers’ audience. Pitch guest post ideas to major blogs in your industry. As they accept and publish your guest posts, you position yourself as an authority. Here are a few tips from Orbit Media’s Strategic Director Andy Crestodina about how to find host blogs. You should guest post on websites that have a higher DA than yours. When you decide what blogs to pitch, you can use Moz’s Open Site Explorer to do a quick domain and link analysis on up to five sites. Or you can install the free Mozbar (for Google and Firefox), to get fast and easy access to advanced metrics, access top tools and instant website information, all in one place.

But more important, you have to create great content, as this is how you’ll earn brownie points with Google. To sum it up: build a solid offer, cultivate relationships, and gain enough subscribers to further spread the word about how awesome your product and services are. From here on in, you can confidently launch and grow your business. Your turn: What tactics do you use to create and promote your website?

More by this author

Anca Dumitru

Freelance Writer & Content Strategist

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Published on November 9, 2018

How to Improve Your Computer Skills to Get Ahead in Your Career

How to Improve Your Computer Skills to Get Ahead in Your Career

Technology has taken the business world by storm. People and businesses are progressively reliant on technology world these days. As a result, the people with impressive knowledge and experience with a computer are in demand.

Considering this growing market trend, if you too wish to bag a profitable job, this article is apt for you. Here, we will dig deeper into the business and technology world to look into what are the best computer skills one should invest in and what resources to get help from.

So, are you ready? Here we begin.

6 Most-In Demand Computer Skills This Year (and Beyond)

When talking about computer skills, following are the 6 computer skills that can fill your mailbox with endless job opportunities (besides, having an English and Hindi typing speed of 40+ WPM):-

1. Spreadsheets and Databases

Considering the treasure trove of data companies are handling these days, Spreadsheet and Database management skill tops the list. It is considered the most wanted job skill in the market, with a salary of around $53,129/yr for an entry-level position. However, the spreadsheet skill does not confine to auditing data from cells.

To get hired based on this computer skill, you need to become a Spreadsheet ninja. From storing data to organizing them, applying complex mathematics formulas, and creating complex macros, you need to be an expert at all.

In other words, you need to have an expertise at working with:

  • Microsoft Excel
  • Microsoft Access
  • Statistics
  • Data Analytics
  • Adobe Campaign
  • Quickbooks
  • XML Database management system
  • Filemaker Pro
  • MATLAB
  • Hive
  • FORTRAN
  • RDBMS (Relational Database Management System)
  • SAS

2. Social Media, Email, and Blogging

Though people are socially active, not everyone knows how to use the social media tools on the professional front. In such a scenario, having an expertise at writing engaging yet professional emails, writing blogs, and managing social media activities is a ticket to entry in reputed organizations.

Some of the skills related to social media, email and blogging that will have a leg up in the hiring process are:

  • Content Management System (CMS)
  • Google Analytics
  • Cascading Style Sheets (CSS)
  • Email Marketing
  • Web Page Design
  • WordPress
  • Digital Media
  • Search Engine Optimization (SEO)
  • Campaign Management Software

3. Graphic Design and Word Processing

A solid grasp of skills to present the gained information in the much readable form is another market need. When considering this computer skill category, you need to enhance your skills at:

  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
  • AutoCAD
  • CorelDRAW
  • Microsoft Visual Studio
  • Maya
  • Microsoft Word
  • Microsoft Publisher
  • Operating Digital Cameras

4. Software and Hardware Design and Development

The Software and Hardware development, in simpler language, means designing, implementing, and testing the computer software/hardware applications. It is the most profitable computer skill, with a different job opening, including Software Architect, Software Analyst, Software programmer, Hardware configuration, etc.

To be capable of developing and testing the software and hardware, you need to peruse your users’ needs and build an application that hits their pain points. You need to work with different web and mobile app coding languages for gaining the attention of your audience, some of which are:

  • HTML
  • C/C++
  • Java
  • Python
  • XML
  • UI/UX
  • LINUX
  • CISC and RISC architecture
  • Embedded Processor Hardware Design
  • Memory Management
  • PCB Layout
  • SQL

5. IT Troubleshooting

Working on computers is one thing and having a knack of looking into the associated issues and resolving them in real-time is another. There are various employees and graduates who work with computer systems in their daily lives, but get confused when it comes to dealing with frozen programs and performing routine maintenance.

So, if you are familiar with the basic anatomy of computers and machines and know the tricks to perform such tasks to streamline the working process, enter the IT support arena. The prime IT troubleshooting skills one needs to work upon are:

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  • Backup management
  • Diagnostics
  • End User support
  • Client-Server management
  • Installation and configuration
  • Issue tracking system (ITS)
  • System administration
  • Tech support

6. Enterprise Systems

Many Enterprises have their own enterprise solutions like PeopleSoft for managing their data and operations.

Becoming a master at using the enterprise solutions mentioned in their ‘Requirements’ area can also lessen the barrier to get a job.

The Roadmap to Excel Your Computer Skills

Now that you know the 6 most popular computer skills in the market, the first decision, you need to take is which computer skill you want to work upon. All the skills are equally considerable for making a career ahead. So, choose one as per your interest.

Once done, look forward to the following resources for boosting your computer skills and getting a reputed, handsome job.

Depending on the computer skill you opt, here are the online courses you can turn to for elevating your career opportunities:

1. Become a Spreadsheet and Database Ninja

a. Microsoft Excel Training Online Course – Basic & Advanced

Whether you are a beginner, intermediate or expert at working with spreadsheets, this online course has something new for everyone to become excel efficient users.

Divided into 48 interesting lessons, the course empowers you to learn the technique of using mathematical, statistical, logical and text functions, sorting and filtering the data, creating Pivot Tables, building macros, finding a value with VLOOKUp, and much more.

b. Excel- Online Courses, Classes, Training, Tutorials on Lynda

This is another impressive course to unlock the power of Excel. Designed for people from all walks of life and familiarity with Excel tools. This course helps you gain in-depth knowledge from the experts about this data-analyzing tool and make the magic in spreadsheet creation and management process.

c. SQL & Database Design A-Z™: Learn MS SQL Server + PostgreSQL

Build a successful career in the data analytics world with this online course.

Revolving around the two top databases, MS SQL and PostgreSQL, this course will give you a comprehensive knowledge of the working of the databases and understanding of all the related elements, including how to create, update, organize, and safeguard the data.

2. Rule the Social Media World

a. Free Social Media Course by HubSpot

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Introduced by the top experienced inbound professors from Hubspot, here you will get a comprehensive knowledge of Social media marketing.

From understanding how to build relationships on different social media platforms to creating a perfect strategy to engage them, leveraging the benefits of social advertising, and analyzing your social media ROI, this course will bring out the best out of you.

b. Write Professional Emails in English by Coursera

This online course will be the right weapon to look into the differences and similarities between different email styles, improve your English writing skills, write effective subject lines, maintain the formality tone in emails, and more to make a powerful impact on the receivers with your email.

c. Ninja Writing: The Four Levels of Writing Mastery

Founded by Udemy, this online course will excel your skills to build a masterpiece everytime you write.

Here, you will get the guidance from the editors of the top newspapers and websites, and understand what kind of words and tone to use for leaving a spellbinding impact on the readers.

3. Launch Your Own Software or Hardware Equipment

a. Hardware and Software Courses by Coursera

From Big Data to IoT, Sensor Circuit Design, Embedded Software and Hardware Architecture, and Motor Control Circuit, this course will give you a glimpse of all the hardware devices, equipment, and programming languages to build wonders.

b. Free Software and Web Development Certifications Online by Alison

Become the software developer market demands with Alison’s Java, C#, Python, R, PHP, or MySQL database course. From backend to frontend development and software testing.

The course helps you to learn how to design, develop and test software and working in a team while contributing to the team success.

c. Free Online Software Development and MOOCs Course by Class Central

The Class Central online course will make you a master of software development. Here, you will learn the basic concepts of development like Agile, Design Patterns, and Version Control with Git, along with gaining experience of working with the top programming languages.

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4. Live and Breathe Creativity

a. Udemy: Introduction to Graphic Design

It is a top-rated program for the new learners and designers to explore the Graphic Design world.

From the history of communication to the design principles, the course will help the students to learn everything specifically and implement in the real world.

b. Canva Design School

From a beginner to advanced level, this course will provide you with an elaborated and comprehensive knowledge of graphic design. In the form of 4 modules, this course will help the interested graphic designers to try out their skills at Graphics, ranging from fonts to colors, backgrounds, images, shapes, and layouts.

c. Microsoft Word – Basic & Advanced

62 personalized lessons, premium video tutorials, and unlimited tests and quizzes – this certified course has everything that will make your entry to the business world easier.

d. Microsoft Office: Word, Excel and Access Productivity Bundle

The course will make you productive in Word, Excel, and Access through video lectures, articles, and various other supplemental resources.

Besides, it will offer you exclusive tips and tricks to enhance your skills at using Microsoft office.

5. Raise Your Reflexes to IT Troubleshooting

a. IT Troubleshooting Skill Training by Udemy

IT Troubleshooting Skill Training will upgrade your logical concepts over technical components to find and repair faults.

It will provide you with a methodological approach to learn the basics of troubleshooting, practice them via exercises and drills, and enhance your IT troubleshooting intelligence.

b. IT Help Desk Online Course on Lynda

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The Lynda’s IT troubleshooting online course will train you how to respond to the issues related to Windows 10, Office 365, JIRA software, and more, from a local as well as a remote location.

Mobile Apps and Websites to Enhance Computer Skills

The aforementioned online courses will undoubtedly train you for a successful career ahead. But, in case you want a long-term support, turn towards the following websites and mobile apps:

  • Duolingo – Duolingo app will improve your spoken and written communication skills in different languages. With the magic of gamification added to the study, the app will make learning a fun and addictive task.
  • Hemingway – Hemingway app defines the length, complexity, and common errors associated with the sentences. In this way, it helps you to write effectively and go ahead in the career.
  • Udemy – The Udemy, with its 2000+ courses, is a great platform to master new skills, advance your career and explore the newer technologies and programming languages. Enrol a course as per your budget and make a brighter future.
  • eDX – eDX is yet another commendable platform you can look forward to. The platform offers you the best of the tutorials prepared by the business professionals and technology experts, ensuring a great boost in your computer skills.
  • Excel Easy – Excel Easy, as the name depicts, will make working with Excel easier for you via their detailed tutorials and 300+ real-life examples.
  • GCF LearnFree.org – It is a one-stop platform for accelerating your future in the computer world. From graphic design to Microsoft Office, resume writing, enhancing adaptability, and much more, the top experts will guide you with everything on this platform.
  • QuarkXPress – The QuarkXPress will aid you to add soul to your design with its unparalleled collection of font style, size, and typography. The best part is that it is avails all the options in different languages, including English, Spanish, German, French, and Italian to name a few.

Bonus: Tips to Accelerate Your Approach For a Better Career Ahead

Though these resources will make you stand out from the crowd and get hired at once, you need to focus on various other things, such as:

1. Practice, Practice, Practice

It is common to forget what we learn. To ensure that you do not miss any opportunity just because you forgot, keep practising.

Make it your routine. Polish your computer skills and you will surely end up getting an offer letter from a recognized firm.

2. Work on Your Efficiency

Remembering what you learned is not enough; practice to enhance those skills to do better.

For example, if you take around 50 minutes to create a design, target for 40 minutes.

3. Look for Shortcuts

Smart work rules over hard work more often. So, look forward to learning shortcuts to do any task. This will increase your chances to crack an interview and get selected.

4. Apply for an Internship

Last but not the least, apply for an internship to see what’s trending in the market and how much you are ready for it. While doing an internship, pay attention to your weak points and work on them. This will ensure a success when you apply for your dream job.

By the late, it’s never too late to be an intern or grab whatever opportunity to learn something new! Here’s how:

How to Start Over and Reboot Your Life When It Seems Too Late

The Bottom Line

Seeing the current market scenario, it is evident that having computer skills is a boon for a better career ahead.

So, rather than struggling with thousands of other things and trying to crack interviews, focus on the computer skills mentioned in this article. Utilize the resources and experts’ tips shared and look forward to having a successful and prosperous future.

Featured photo credit: Glenn Carstens-Peters via unsplash.com

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