Advertising

10 Ways To Create and Promote Your Website Effectively

Advertising
10 Ways To Create and Promote Your Website Effectively

Anyone who wants to run a successful online business must start with a home base: their website. That’s where they share their story. Visitors will drop-by and see what solutions they find to their challenges and problems. Whether they click that “Subscribe” button or buy from you, depends on a number of factors. It won’t happen overnight, but if you promote your website the right way, you’ll achieve the success your business deserves. This post looks at some of the ways of creating and promoting a website. They can be adapted depending on what business you run (consulting, freelancing, writing, etc). Let’s break down the process in two chunks.

How to create a website

1. Register Your Domain Name

This is the foundation of creating your website. Godaddy, Namecheap and 1&1 are just a few of the domain registrars you can choose from. All of them have low prices and offer a variety of package deals to suit every need. When deciding for a domain name, give it some thought; use keywords relevant to your business. Also, since you need to be perceived as a pro, the best thing to do is go for a self-hosted website.

2. Choose a Hosting Service

The next step is to register your hosting account. I recommend you stay away from the free blogging platforms like blogspot.com or wordpress.com, and build a professional website using wordpress.org. Here you also have dozens of options, but I personally recommend Westhost, which I’m using myself. I chose them for two main reasons: they offer a superior service and are extremely affordable. You want a website you can have control over, that you own and have the freedom to use as you wish to offer your visitors the best experience.

Advertising

3. A Minimalist WordPress Theme Makes Your Content Stand Out

When getting to this point, bear in mind that your website doesn’t have to be perfect or super flashy. A clean and minimalist theme with a professional look would do. Some of the best WordPress theme providers are: Theme Forest, Genesis and Elegant themes. This post from wplift can also be instrumental in giving you a few ideas about what would work best for your website.

4. Install Plug-Ins on Your WordPress Website

There’s no need to go overboard here either. Some of the plug-ins you’ll most need are Akismet, to protect your blog (assuming you have one) from spam; BackWPup, to automatically back up your WordPress website; WP Super Cache, to help make your site faster and protect it from crashing in case of traffic spikes; and, last but not least, Google Analytics, to measure your results.

5. Persuade Your Visitors with Your Web Copy

Now that your website is shaping up nicely, your web copy should be engaging and right to the point. Persuasive. When you start creating your web pages, picture your potential clients in mind. What makes them tick? Highlight your key points first. Let your visitors know from the get go what you can do for them. Keep in mind they will only have a quick look at your website to decide whether they should stay or leave. Besides that, if you don’t tell them what to do, if your pages don’t include a call-to-action, they’ll click the back button in an instant.

Advertising

6.  Not Ready to Launch Yet? No Problem. Create a Landing Page First

As an alternative to the previously covered points, you could just create a landing page that lets your visitors know you’d be launching soon, and build a strong offer – give them a free report or an e-book in exchange for their email address. Make sure you don’t come up with another freebie just because almost everyone does. The world wide web is inundated with those kind of things. Make it count.  It has to be useful, informative and smart. Why? Because you need credibility to attract visitors and convert them into buyers. Let’s look now at some of the ways to earn Google’s trust.

How to promote your website

You need eyeballs to your product or services no matter what business are you in. Your main goal is to turn visitors into subscribers or buyers. But before you get there, you need to spread the word about what you do. Even the best product is useless if people don’t know about it.

7.  Start Marketing Your Business Early

This is a key lesson both Buffer co-founders Joel Gascoigne and Leo Widrich learned and discussed in the early days of their startup. Gascoigne wrote in one of his blog posts that treating his product as finished was essential to immediately see the benefits.

Advertising

Widrich pointed out, reflecting to his business partner’s words: “Take what you have, treat it as finished and push it out there.” He added: “People don’t sign up for your product after hearing about you for the first time.” You need to put it out there, so people can hear about it, see how it works and what it can do for them. In our quest to launch the perfect website (or blog) for the perfect business, we tend to keep postponing, waiting for the perfect time when our product or service is polished enough to see the daylight. The thing is you have to start somewhere, otherwise you’ll never advance.

8. Get Links to Earn Credibility

When your website is brand new, you’re not an established authority yet. To get credibility, you need to get links from credible websites. The combination between the quality and quantity of these links is called domain authority (DA) and gives your credibility score. This is measured on a scale from one to 100. Page authority (PA) is also a scale of one to 100 and measures the credibility on a specific page on your website.

9. Link Popularity Matters

The more sites link to your page, the higher the chance that page will rank higher in the search results. Just like in any popularity contest. Your page must be relevant for a specific topic. Also, the words within the links (anchor text) must include a relevant keyword instead of a URL or a “click here.”

Advertising

10. Don’t Underestimate the Power of Guest Blogging

Guest blogging is the modern day PR. Whether you sell a product or a service, everything goes down to content, how intelligently you create and promote it, and to what purpose. You write for real people, not robots. You ultimately need to guest post to drive quality traffic to your website, garner credibility and build relationships with the blog owners that will host you. If you already have your website up and running, with a blog attached to it, but still feel like you’re talking to an empty room, here’s what you should do: post two to four times per month on your blog.

Other than that, spend time on building relationships with your peers’ audience. Pitch guest post ideas to major blogs in your industry. As they accept and publish your guest posts, you position yourself as an authority. Here are a few tips from Orbit Media’s Strategic Director Andy Crestodina about how to find host blogs. You should guest post on websites that have a higher DA than yours. When you decide what blogs to pitch, you can use Moz’s Open Site Explorer to do a quick domain and link analysis on up to five sites. Or you can install the free Mozbar (for Google and Firefox), to get fast and easy access to advanced metrics, access top tools and instant website information, all in one place.

But more important, you have to create great content, as this is how you’ll earn brownie points with Google. To sum it up: build a solid offer, cultivate relationships, and gain enough subscribers to further spread the word about how awesome your product and services are. From here on in, you can confidently launch and grow your business. Your turn: What tactics do you use to create and promote your website?

Advertising

More by this author

Anca Dumitru

Freelance Writer & Content Strategist

10 Ways To Create and Promote Your Website Effectively 4 Simple Steps To Make Your Internet Life Secure 13 Things To Do During Weekends To Improve Your Life 10 Most Zen-Friendly Websites to Keep You Calm and Productive at Work 18 Must-Have Travel Apps For Traveling Abroad

Trending in Technology

1 How to Make Private Browsing on Safari Truly Private 2 20 Must-Have iPad Apps /iPhone Apps That You May Be Missing 3 Finally, 20 Productivity Apps That Will Ensure Efficiency 4 8 Useful Apps Every Learner Should Not Miss 5 Protecting Your Online Life With Secure Passwords

Read Next

Advertising
Advertising

Last Updated on November 25, 2021

How to Make Private Browsing on Safari Truly Private

Advertising
How to Make Private Browsing on Safari Truly Private

There comes a time when we may be searching online and don’t want the browser to remember our footsteps. The reasons don’t always have to be what we obviously think of as the main reason; for example, sometimes, you may not want Safari to remember your passwords or prompt you to enter your password when surfing the web.

Whatever the reason, we may think that we are totally in the clear with Private Browsing on Safari and the other browsers on a Mac. However, a quick Terminal command can bring up every website you’ve visited. How do you do this? Also, how do you clear your tracks for good? We will provide both answers and more today.

    What Does Private Browsing Do?

    When activated, Private Browsing on Safari prevents your browsing history from being kept in the history tab of the application. Along with this, it doesn’t autofill information that you have saved in the browser. In this mode, you essentially become incognito and any references of previous use is essentially hidden when you are in private mode.

    For example: if you are on Facebook or filling out a form and some information or your login is already filled in in the spaces provided, this is called autofill. It’s activated by simply clicking Safari next to the Apple symbol in the menubar and selecting Private Browsing, then clicking “OK” to the prompt.

    Advertising

    The reasons behind private mode differ for each individual. While we won’t go into all of those reasons, one thing that is  important to remember is that private browsing doesn’t forget the websites you visit. As we will see later on, Macs keep a second copy of the websites you visit in either mode. If you are in frantic mode looking for a solution to this, look no further.

    The Terminal Archive

    While Safari does a good job of keeping your search history out of prying eyes in the history tab, there is a less-than-obvious way to view a full list of visited websites on Mac. This is done in Terminal; the command-line emulator that allows you to make changes to your Mac.

    Terminal is located in the Utilities folder on your Mac. Once activated, simply add the command:

    dscacheutil -cachedump -entries Host

    Advertising

    Once you hit “enter”, a list of the visited sites appear. Showing only the domains, the sites appear in a format of:

    Key: h_name :(website domain)ipv4 :1

    However, there’s no need to fear—there is a way you can clear this information from Terminal with a command that’s just as simple.

    Clearing Your Tracks

    Just as simply as you were able to enter the command to view the websites, you can clear the cache that Terminal showed you with the comamnd:

    Advertising

    dscacheutil -flushcache

    As the command denotes, this literally “flushes” the domains from Terminal. This does not prevent the record from continuing to be recorded for future sites, however, so if that’s an issue for you, repeat this process regularly.

    Other Browsers and Private Browsing

    Other browsers have this form of privacy mode for their service. They promise many of the same things as Safari, but they do not have the same Terminal issue due to how this command only presents websites visited on Safari (the browser Macs come shipped with).

    If you use Firefox, you’ll notice that its private mode is also known as Private Browsing. Chrome calls private mode Incognito, while Internet Explorer refers to it as InPrivate Browsing. Opera is the newest to the scene, denoting it as Private Tab. Safari is the oldest well-known browser with this feature.

    Advertising

    As you can see, despite Private Browsing not being 100% private, Terminal allows for your browser to be. In what ways has Terminal helped your life or allowed you to become more productive? Let us know in the comments below.

    Featured photo credit: Benjamin Dada via unsplash.com

    Read Next