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Got Writer’s Block? Here Are 3 Things That’ll Work When You Just Can’t %*&# Start.

Got Writer’s Block? Here Are 3 Things That’ll Work When You Just Can’t %*&# Start.

As someone who writes several thousand words a week for a living, I can’t afford writer’s block. In my case, that horrible affliction is a lot more than a frustration (although it’s certainly that too) — it can place my whole career at risk. So when I find myself unable to start a writing project, or getting stuck mid-assignment, I have some strong reactions. Some are unproductive, others are really stupid, and a few actually work.

What not to do if you hit writer’s block.

First, the unproductive and the really stupid. I’ve punched my laptop. More than once. If I had any upper-body strength at all, I’d need a new laptop.

When I just can’t %$&* start a new writing task, I also whine. I occasionally throw things. Sometimes I scream profanity. Okay, more than sometimes.

As you might guess, none of those are effective strategies for overcoming writer’s block. But these are. I promise.

Three things to try if you hit writer’s block. And you’ll need only one. They all work. Every time.

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1. Write something else.

For this one, I give credit to economist Thomas Sowell, a longtime syndicated columnist and author of a zillion books, including the must-read classic Basic Economics.

When asked how he’s been such a prolific writer for so long (Sowell is in his 80s and continues cranking out books, sometimes two in a year), Sowell says he always has multiple projects going at once. If he gets stuck on any one of them, he just switches to another. Eventually he finds his way back to the project he couldn’t move forward, and with fresh eyes (or some burst of inspiration), he’s able to pick up the writing again.

Here’s why this works. Say you’re drafting a presentation, and you get stuck. You’re not likely to find the answers or the ideas you need to push forward just by staring at what you’ve already got on the screen. (Hitting the screen won’t help either, I can tell you from experience.)

But stepping away from the task altogether is a gamble. Yes, inspiration might strike while you’re out on a walk or communing with nature or whatever else people tell you to do in situations like this to “clear your head.” But it also might not, because you’ve now completely shifted away from your creative process, part of which obviously features you in front of your computer, writing.

So your best bet is to continue writing, only on a different project. If you get stuck on that presentation, don’t leave the office. Just reply to a few business emails that need answering. You’ll be calling on those same creative muscles, keeping them loose and active, as your presentation fades — temporarily — into your subconscious.

In this state, writing, you’re far more likely to be visited by your muse, which will guide you back with an idea or two about your presentation. When that happens, and it will, pop open the presentation file again. It’s nature’s way of telling you you’re ready to make more progress on it.

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Bottom line: Stuck writing this? Start writing that.

2. Just start talking.

This is a powerful strategy I stumbled onto myself, and I think it can be even more effective for non-writers than it has been for me.

Assuming you’re not a professional writer, part of the reason you might experience writer’s block is that putting your thoughts to paper or screen can be scary. Because we invest the written word with such tremendous weight, when we write anything — a memo, a report, a speech for a friend’s wedding — we approach the task as though every sentence, every insight needs to be perfect. So we stare at our monitors, afraid to type a single word.

Casually talking, on the other hand? Nobody’s afraid to do that.

When we’re speaking, especially in a comfortable setting with friends or colleagues we feel close to, the ideas and insights just flow naturally. Precisely because talking isn’t the permanent and highly judged form of communication that writing is, we’re far less likely to freeze when we’re chatting than we are when we’re writing. And you can exploit this fact.

If you’re not sure how to start on a new writing task — say, an important email you need to send a client — talk it out. Literally. Start speaking. And if you can find a trusted friend or colleague to listen as you work through your message verbally, so much the better.

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Start talking as casually as you can. That’s the best way to start the ideas flowing, because it heightens the contrast between your verbal first draft and the final email you’ll eventually send. In other words, the more casually you can talk through the email at first, the less intimidating — the less like writing — it’ll seem. That’s the whole point.

And if you invite your colleague to your office to hear you talk through your email draft — and you still can’t get started, even verbally — have your colleague ask you prompting questions about the email. Better yet, have your colleague challenge you about it. “Do you really need to send this email?” “Why is it so important?” That’s when the creative centers of your brain will take over and the insights will start pouring out.

Bottom line: Can’t start writing? Start talking.

3. Write a letter

Credit here to author Joe Vitale, whose brilliant strategy for blasting through writer’s block is to pretend the document you’re having trouble starting is actually a letter you’re writing to a close friend.

You’ve probably noticed that you’re funnier, more articulate and more insightful when you’re around good friends. When you’re with people who make you feel comfortable, you’re able to relax — and tap your creative side.

The same goes for email, even work-related messages. If you’re comfortable with the person you’re writing to, you seem to come up with great points and insights almost without effort; they just flow through your fingers. Admit it: You’ve written an email to a colleague that was so damn good, you went into your Sent messages and reread it. Right? (Or did I just make a really embarrassing confession?)

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That’s Vitale’s brilliant insight: Crafting an email or letter to a friend is when you’re likely to do your best writing.

So if you can’t start that report or your bio for the company website, pretend it’s a letter to a close friend. Think of a real person, address the top of the document — “Hey Michelle” — and start writing to Michelle. Then watch the insights flow.

Bottom line: Can’t write the document? Write to your friend instead.

Featured photo credit: I can’t believe what I’m looking at/Ed Yourdon via flickr.com

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Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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    Featured photo credit: William Iven via unsplash.com

    Reference

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