⌄ Scroll down to continue ⌄

8 Tips for Writing a Press Release Effectively

⌄ Scroll down to continue ⌄
8 Tips for Writing a Press Release Effectively

Your business or organization has news to share, but you’re unsure how to spread the word. Press releases are an ideal and easy way to get out the word about your business’s announcement, whether it’s a building project, upcoming event, important transaction, new hire or promotion. Putting together a press release doesn’t need to be daunting. Here are eight tips to writing a press release effectively:

1. Write a good headline

Journalists get hundreds of emails daily. To make your press release stand out from the crowd, you need a catchy but informative headline. Keep your headline to less than six words—you can always add a subhead—and make sure it contains the most important piece of information. Don’t be boring and say, “Company A hires worker.” Instead say, “Company A adds Jane Smith for key role.” As to style, don’t forget to center and bold the headline. Make it about 20 points. If adding a subhead, put it in italics (and not bold) and make it about 16 or 17 points.

⌄ Scroll down to continue reading article ⌄

⌄ Scroll down to continue reading article ⌄

2. Start off right

Begin the press release with the city and state where your organization is located. Start off with that information and then add a dash—from there you can go right into the release.

3. Don’t bury the lead

For journalists, the lead is the main point of the story. In a press release, make sure the main point and all the key information are included in that first paragraph. You can’t guarantee that that reader will go further than that, so make sure it includes the need-to-know information. The second and third paragraphs should contain secondary and supporting information.

⌄ Scroll down to continue reading article ⌄

⌄ Scroll down to continue reading article ⌄

4. Remember the Five Ws

An effective press release needs to answer the what, when, who, where and why. What is happening? Where and when? Why is it happening? Who’s involved? A good press release must include this information. Without it, the reader will hit delete. Also, if it works, include the “H”—how is something happening? These are all essential good writing tips.

5. Use the right style

Write a press release as a news story. Keep sentences short and simple. Don’t use jargon or terms that the average person wouldn’t understand. Focus on facts and information—remember you want the reporter receiving your press release to understand it’s news. Another key element—be sure to run a spell check and read it thoroughly before sending. Reporters will immediately hit the delete button if they get a release full of errors.

⌄ Scroll down to continue reading article ⌄
⌄ Scroll down to continue reading article ⌄

6. Include a quote

Reporters like quotes, so seriously consider including one in your press release. Whether it’s from the company president or a fundraising chair (if the release is about an upcoming event), make sure the quote sounds real and not canned. Read it aloud and make sure it sounds like it’s something a real person would actually say. Another tip about quotes: Don’t make them too long. Remember, it needs to sound like someone actually said it—if it has four long sentences in it, edit it down.

7. Include contact information

You need to make it easy for the reporter to contact you for more information or if he or she has additional questions. Be sure to include your contact name, email, and phone number, or include that information for a key person involved with the company’s news. It’s also good to include website addresses embedded right in the press release so reporters can check that out for more information. Don’t forget to include the company’s Twitter handle or Facebook page address, too.

⌄ Scroll down to continue reading article ⌄
⌄ Scroll down to continue reading article ⌄

8. End on the right note

Press releases traditionally end with three ###s. It signifies to the reporter that the release has come to an end. By including that, you’re demonstrating to the reporter that you understand how news releases work and he or she is bound to take you more seriously.

More by this author

10 Common Resume Problems You Probably Have
10 Common Resume Problems You Probably Have
7 Practical Ways to Avoid Running Out of Money in Retirement
7 Practical Ways to Avoid Running Out of Money in Retirement
5 Resume Tips For Any Overqualified Candidate
5 Resume Tips For Any Overqualified Candidate
5 Tax Tips Freelancers Need to Know
5 Tax Tips Freelancers Need to Know
8 Tips for Writing a Press Release Effectively
8 Tips for Writing a Press Release Effectively

Trending in Productivity

1 13 Tips for Effective Email Management 2 5 Lessons on How to Be a Productive Leader by Nathan Chan 3 What Is Delegation and How Does It Enhance Team Management? 4 How to Start Delegating Tasks Effectively (Step-by-Step Guide) 5 How Journaling Can Improve Your Life

Read Next

Advertising
Advertising

Explore the Full Life Framework

Advertising
Advertising