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8 Tips for Writing a Press Release Effectively

8 Tips for Writing a Press Release Effectively

Your business or organization has news to share, but you’re unsure how to spread the word. Press releases are an ideal and easy way to get out the word about your business’s announcement, whether it’s a building project, upcoming event, important transaction, new hire or promotion. Putting together a press release doesn’t need to be daunting. Here are eight tips to writing a press release effectively:

1. Write a good headline

Journalists get hundreds of emails daily. To make your press release stand out from the crowd, you need a catchy but informative headline. Keep your headline to less than six words—you can always add a subhead—and make sure it contains the most important piece of information. Don’t be boring and say, “Company A hires worker.” Instead say, “Company A adds Jane Smith for key role.” As to style, don’t forget to center and bold the headline. Make it about 20 points. If adding a subhead, put it in italics (and not bold) and make it about 16 or 17 points.

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2. Start off right

Begin the press release with the city and state where your organization is located. Start off with that information and then add a dash—from there you can go right into the release.

3. Don’t bury the lead

For journalists, the lead is the main point of the story. In a press release, make sure the main point and all the key information are included in that first paragraph. You can’t guarantee that that reader will go further than that, so make sure it includes the need-to-know information. The second and third paragraphs should contain secondary and supporting information.

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4. Remember the Five Ws

An effective press release needs to answer the what, when, who, where and why. What is happening? Where and when? Why is it happening? Who’s involved? A good press release must include this information. Without it, the reader will hit delete. Also, if it works, include the “H”—how is something happening? These are all essential good writing tips.

5. Use the right style

Write a press release as a news story. Keep sentences short and simple. Don’t use jargon or terms that the average person wouldn’t understand. Focus on facts and information—remember you want the reporter receiving your press release to understand it’s news. Another key element—be sure to run a spell check and read it thoroughly before sending. Reporters will immediately hit the delete button if they get a release full of errors.

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6. Include a quote

Reporters like quotes, so seriously consider including one in your press release. Whether it’s from the company president or a fundraising chair (if the release is about an upcoming event), make sure the quote sounds real and not canned. Read it aloud and make sure it sounds like it’s something a real person would actually say. Another tip about quotes: Don’t make them too long. Remember, it needs to sound like someone actually said it—if it has four long sentences in it, edit it down.

7. Include contact information

You need to make it easy for the reporter to contact you for more information or if he or she has additional questions. Be sure to include your contact name, email, and phone number, or include that information for a key person involved with the company’s news. It’s also good to include website addresses embedded right in the press release so reporters can check that out for more information. Don’t forget to include the company’s Twitter handle or Facebook page address, too.

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8. End on the right note

Press releases traditionally end with three ###s. It signifies to the reporter that the release has come to an end. By including that, you’re demonstrating to the reporter that you understand how news releases work and he or she is bound to take you more seriously.

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Last Updated on November 19, 2019

7 Signs That You’re Way Too Busy

7 Signs That You’re Way Too Busy

“Busy” used to be a fair description of the typical schedule. More and more, though, “busy” simply doesn’t cut it.

“Busy” has been replaced with “too busy”, “far too busy”, or “absolutely buried.” It’s true that being productive often means being busy…but it’s only true up to a point.

As you likely know from personal experience, you can become so busy that you reach a tipping point…a point where your life tips over and falls apart because you can no longer withstand the weight of your commitments.

Once you’ve reached that point, it becomes fairly obvious that you’ve over-committed yourself.

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The trick, though, is to recognize the signs of “too busy” before you reach that tipping point. A little self-assessment and some proactive schedule-thinning can prevent you from having that meltdown.

To help you in that self-assessment, here are 7 signs that you’re way too busy:

1. You Can’t Remember the Last Time You Took a Day Off

Occasional periods of rest are not unproductive, they are essential to productivity. Extended periods of non-stop activity result in fatigue, and fatigue results in lower-quality output. As Sydney J. Harris once said,

“The time to relax is when you don’t have time for it.”

2. Those Closest to You Have Stopped Asking for Your Time

Why? They simply know that you have no time to give them. Your loved ones will be persistent for a long time, but once you reach the point where they’ve stopped asking, you’ve reached a dangerous level of busy.

3. Activities like Eating Are Always Done in Tandem with Other Tasks

If you constantly find yourself using meal times, car rides, etc. as times to catch up on emails, phone calls, or calendar readjustments, it’s time to lighten the load.

It’s one thing to use your time efficiently. It’s a whole different ballgame, though, when you have so little time that you can’t even focus on feeding yourself.

4. You’re Consistently More Tired When You Get up in the Morning Than You Are When You Go to Bed

One of the surest signs of an overloaded schedule is morning fatigue. This is a good indication that you’ve not rested well during the night, which is a good sign that you’ve got way too much on your mind.

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If you’ve got so much to do that you can’t even shut your mind down when you’re laying in bed, you’re too busy.

5. The Most Exercise You Get Is Sprinting from One Commitment to the Next

It’s proven that exercise promotes healthy lives. If you don’t care about that, that’s one thing. If you’d like to exercise, though, but you just don’t have time for it, you’re too busy.

If the closest thing you get to exercise is running from your office to your car because you’re late for your ninth appointment of the day, it’s time to slow down.

Try these 5 Ways to Find Time for Exercise.

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6. You Dread Getting up in the Morning

If your days are so crammed full that you literally dread even starting them, you’re too busy. A new day should hold at least a small level of refreshment and excitement. Scale back until you find that place again.

7. “Survival Mode” Is Your Only Mode

If you can’t remember what it feels like to be ahead of schedule, or at least “caught up”, you’re too busy.

So, How To Get out of Busyness?

Take a look at these articles to help you get unstuck:

Featured photo credit: Khara Woods via unsplash.com

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