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8 Tips for Writing a Press Release Effectively

8 Tips for Writing a Press Release Effectively

Your business or organization has news to share, but you’re unsure how to spread the word. Press releases are an ideal and easy way to get out the word about your business’s announcement, whether it’s a building project, upcoming event, important transaction, new hire or promotion. Putting together a press release doesn’t need to be daunting. Here are eight tips to writing a press release effectively:

1. Write a good headline

Journalists get hundreds of emails daily. To make your press release stand out from the crowd, you need a catchy but informative headline. Keep your headline to less than six words—you can always add a subhead—and make sure it contains the most important piece of information. Don’t be boring and say, “Company A hires worker.” Instead say, “Company A adds Jane Smith for key role.” As to style, don’t forget to center and bold the headline. Make it about 20 points. If adding a subhead, put it in italics (and not bold) and make it about 16 or 17 points.

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2. Start off right

Begin the press release with the city and state where your organization is located. Start off with that information and then add a dash—from there you can go right into the release.

3. Don’t bury the lead

For journalists, the lead is the main point of the story. In a press release, make sure the main point and all the key information are included in that first paragraph. You can’t guarantee that that reader will go further than that, so make sure it includes the need-to-know information. The second and third paragraphs should contain secondary and supporting information.

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4. Remember the Five Ws

An effective press release needs to answer the what, when, who, where and why. What is happening? Where and when? Why is it happening? Who’s involved? A good press release must include this information. Without it, the reader will hit delete. Also, if it works, include the “H”—how is something happening? These are all essential good writing tips.

5. Use the right style

Write a press release as a news story. Keep sentences short and simple. Don’t use jargon or terms that the average person wouldn’t understand. Focus on facts and information—remember you want the reporter receiving your press release to understand it’s news. Another key element—be sure to run a spell check and read it thoroughly before sending. Reporters will immediately hit the delete button if they get a release full of errors.

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6. Include a quote

Reporters like quotes, so seriously consider including one in your press release. Whether it’s from the company president or a fundraising chair (if the release is about an upcoming event), make sure the quote sounds real and not canned. Read it aloud and make sure it sounds like it’s something a real person would actually say. Another tip about quotes: Don’t make them too long. Remember, it needs to sound like someone actually said it—if it has four long sentences in it, edit it down.

7. Include contact information

You need to make it easy for the reporter to contact you for more information or if he or she has additional questions. Be sure to include your contact name, email, and phone number, or include that information for a key person involved with the company’s news. It’s also good to include website addresses embedded right in the press release so reporters can check that out for more information. Don’t forget to include the company’s Twitter handle or Facebook page address, too.

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8. End on the right note

Press releases traditionally end with three ###s. It signifies to the reporter that the release has come to an end. By including that, you’re demonstrating to the reporter that you understand how news releases work and he or she is bound to take you more seriously.

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Last Updated on December 2, 2020

7 Reasons Why Quitting Facebook Now Is Good for Your Future

7 Reasons Why Quitting Facebook Now Is Good for Your Future

For the past 100 years or so, there have been huge improvements in communication. From letters to phone calls to text messages to video calls to social networks. Following all these improvements, one of the biggest inventions of the 21st century was founded in 2004[1], and it started to spread like wildfire, first in the US and then around the world. Now, quitting Facebook has become nearly unheard of.

There are more than 1 billion monthly active Facebook users. Although initially it aimed to bring all people together for the sake of connecting, the effects of Facebook on masses became a huge debate after it gained so much popularity, with some even suggesting you deactivate your account.

The advantages of social media and its ability to connect us to people around the world are well known. Now, it’s time to dive into the ways Facebook affects your productivity and why you should ultimately consider quitting Facebook.

1. Facebook Allows You to Waste Time

While being on Facebook and scrolling through the news feed, many active users are not aware of the time they actually spend on viewing others’ life events or messaging with Facebook messenger. It has become so addictive that many even feel obliged to like or comment on anything that is shared.

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You might think of the time spent on Facebook as your free time, though you are not aware that you can spend the same time taking care of yourself, learning something new, or doing your daily tasks.

2. It Can Decrease Motivation

By seeing someone else’s continuous posts about the parties they went to or friends they see frequently, you might feel insecure about yourself if your own posts are not as impressive as the ones in your news feed.

However, there is rarely such a thing as going out every day or having amazing vacations every year. Unfortunately, though, we internalize the posts we see and create a picture in our minds of how others are living.

One study found that “participants who used Facebook most often had poorer trait self-esteem, and this was mediated by greater exposure to upward social comparisons on social media”[2].

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Basically, when we see posts depicting lives we consider “better” than ours, our self-esteem takes a hit. As many of us are doing this for hours at a time, you can imagine the toll it’s taking on our mental health. Therefore, if you want to raise your self-esteem, quitting Facebook may be a good idea.

3. You Use Energy on People You Don’t Care About

Look at the number of friends you have on Facebook. How many of them are really good friends? How many of the friend requests you get are real people or your actual acquaintances?

You have to admit that you have people on Facebook who are not related to you and some you barely know, but who still comments on their photos or offer a like now and again. Basically, instead of offering your time and energy to the genuinely rewarding relationships in your life, you’re spending it on people you don’t really care about.

4. Facebook Feeds You Useless Information

It is one thing to read newspapers or magazines in order to get information, but it is an entirely different thing to be faced with false news, trends, and celebrity updates through continuous posts. I bet one of the things that you will not miss after quitting Facebook is the bombardment of information that seems to have no effect on your life whatsoever.

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5. It Damages Your Communication Skills

When is the last time you actually hung out in real life with your friends, relatives, or colleagues? Because of the social media that is supposed to help us communicate, we forget about real communication, and therefore, have difficulties communicating effectively in real life. This negatively affects our relationships at home, work, or in our social circles.

6. You Get Manipulated

One of the biggest problems of Facebook is its influence on people’s creativity. Although it is assumed to be a free social media site, which let’s you to share almost anything you want, you have this tendency to want to get more likes[3].

In order to get more likes, you must work very hard on your shared posts, trying to make it funny, creative, or clever, while you could spend the same time doing something that genuinely improves your creativity. After quitting Facebook, you’ll be amazed at all the creative hobbies you have time to develop.

7. It Takes Over Your Life

The marketing strategy of Facebook is quite clear. Its creators want you to spend as much time as possible on the site. While working on their posts and choosing which pictures to share, many people actually try to be someone else. This often means they end up being isolated from the real world and their true selves.

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It is possible to put the same time and energy toward becoming a better version of yourself instead of faking it. Why not try it by quitting Facebook?

Final Thoughts

There are many reasons to try quitting Facebook. By knowing how it may be impacting your productivity and mental health, you can search for motivation to get off social media and back into your real life.

These points will guide you in seeing what your life would be like if you were to delete your account. Leaving Facebook doesn’t sound so bad after all, does it?

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Featured photo credit: Brett Jordan via unsplash.com

Reference

[1] The Guardian: A brief history of Facebook
[2] Psychology of Popular Media Culture: Social comparison, social media, and self-esteem.
[3] Better by Today: Do Facebook ‘Likes’ Mean You’re Liked?

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