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8 Tips for Writing a Press Release Effectively

8 Tips for Writing a Press Release Effectively

Your business or organization has news to share, but you’re unsure how to spread the word. Press releases are an ideal and easy way to get out the word about your business’s announcement, whether it’s a building project, upcoming event, important transaction, new hire or promotion. Putting together a press release doesn’t need to be daunting. Here are eight tips to writing a press release effectively:

1. Write a good headline

Journalists get hundreds of emails daily. To make your press release stand out from the crowd, you need a catchy but informative headline. Keep your headline to less than six words—you can always add a subhead—and make sure it contains the most important piece of information. Don’t be boring and say, “Company A hires worker.” Instead say, “Company A adds Jane Smith for key role.” As to style, don’t forget to center and bold the headline. Make it about 20 points. If adding a subhead, put it in italics (and not bold) and make it about 16 or 17 points.

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2. Start off right

Begin the press release with the city and state where your organization is located. Start off with that information and then add a dash—from there you can go right into the release.

3. Don’t bury the lead

For journalists, the lead is the main point of the story. In a press release, make sure the main point and all the key information are included in that first paragraph. You can’t guarantee that that reader will go further than that, so make sure it includes the need-to-know information. The second and third paragraphs should contain secondary and supporting information.

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4. Remember the Five Ws

An effective press release needs to answer the what, when, who, where and why. What is happening? Where and when? Why is it happening? Who’s involved? A good press release must include this information. Without it, the reader will hit delete. Also, if it works, include the “H”—how is something happening? These are all essential good writing tips.

5. Use the right style

Write a press release as a news story. Keep sentences short and simple. Don’t use jargon or terms that the average person wouldn’t understand. Focus on facts and information—remember you want the reporter receiving your press release to understand it’s news. Another key element—be sure to run a spell check and read it thoroughly before sending. Reporters will immediately hit the delete button if they get a release full of errors.

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6. Include a quote

Reporters like quotes, so seriously consider including one in your press release. Whether it’s from the company president or a fundraising chair (if the release is about an upcoming event), make sure the quote sounds real and not canned. Read it aloud and make sure it sounds like it’s something a real person would actually say. Another tip about quotes: Don’t make them too long. Remember, it needs to sound like someone actually said it—if it has four long sentences in it, edit it down.

7. Include contact information

You need to make it easy for the reporter to contact you for more information or if he or she has additional questions. Be sure to include your contact name, email, and phone number, or include that information for a key person involved with the company’s news. It’s also good to include website addresses embedded right in the press release so reporters can check that out for more information. Don’t forget to include the company’s Twitter handle or Facebook page address, too.

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8. End on the right note

Press releases traditionally end with three ###s. It signifies to the reporter that the release has come to an end. By including that, you’re demonstrating to the reporter that you understand how news releases work and he or she is bound to take you more seriously.

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Last Updated on May 7, 2021

Productivity Boost: How to start your day at 5:00 AM

Productivity Boost: How to start your day at 5:00 AM

I have been an early-riser for over a year now. Monday through Friday I wake up at 5:00 AM without hitting the snooze button even once. I never take naps and rarely feel tired throughout the day. The following is my advice on how to start your day (everyday) at 5:00 AM.The idea of waking up early and starting the day at or before the sunrise is the desire of many people. Many highly successful people attribute their success, at least in part, to rising early. Early-risers have more productive mornings, get more done, and report less stress on average than “late-risers.” However, for the unaccustomed, the task of waking up at 5:00 AM can seem extremely daunting. This article will present five tips about how to physically wake up at 5:00 AM and how to get yourself mentally ready to have a productive day.

Many people simply “can’t” get up early because they are stuck in a routine. Whether this is getting to bed unnecessarily late, snoozing repetitively, or waiting until the absolute last possible moment before getting out of bed, “sleeping in” can easily consume your entire morning. The following tips will let you break the “sleeping in” routine.

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Relocate your alarm clock.

Having an alarm clock too close to your bed is the number one reason people simply cannot get up in the morning. If your alarm clock is within arms reach of your bed, or if you can turn your alarm clock off without getting out of bed, you are creating an unnecessarily difficult situation for yourself. Before I became an early-riser, there were many times that I would turn off my alarm without even waking up enough to remember turning it off. I recommend moving your alarm clock far enough away from your bed that you have to get completely out of bed to turn it off. I keep my alarm clock in the bathroom. This may not be possible for all living arrangements, however, I use my cellphone as an alarm clock and putting it in the bathroom makes perfect sense. In order to turn off my alarm I have to get completely out of bed, and since going to the restroom and taking a shower are the first two things I do everyday, keeping the alarm clock in the bathroom streamlines the start of my morning.

Scrap the snooze.

The snooze feature on all modern alarm clocks serves absolutely no constructive purpose. Don’t even try the “it helps me slowly wake up” lie. I recommend buying an alarm that does not have a snooze button. If you can’t find an alarm without a snooze button, never read the instructions so you will never know how long your snooze button lasts. Not knowing whether it waits 10 minutes or 60 minutes should be enough of a deterrent to get you to stop using it.

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Change up your buzzer

If you use the same buzzer day in and day out, you begin to develop a tolerance to the sound. The alarm clock will slowly become less effective at waking you up over time. Most newer alarm clocks will let you set a different buzzer tone for the different days of the week. If you change your buzzer frequently, you will have an easier time waking up.

Make a puzzle

If you absolutely cannot wake up without repetitive snoozing, try making a puzzle for yourself. It doesn’t take rocket science to understand that the longer your alarm is going off, the more awake you will become. Try making your alarm very difficult to turn off by putting it under the sink, putting it under the bed, or better yet, by forcing yourself to complete a puzzle to turn it off. Try putting your alarm into a combination-locked box and make yourself put in the combination in order to turn off the alarm — it’s annoying, but extremely effective!

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Get into a routine

Getting up at 5:00 AM is much easier if you are doing it Monday through Friday rather than sporadically during the week. I recommend setting an alarm once that repeats everyday. Also, going to bed at about the same time every night is an important factor to having a productive morning. Learn how much sleep you need to get in order to not feel exhausted the following day. Some people can get by on 4-6 hours while most need 7-8.

Have a reason

Make sure you have a specific reason to get up in the morning. Getting up at 5:00 AM just for the heck of it is a lot more difficult than if you are getting up early to plan your day, pay bills, go for a jog, get an early start on work, etc. I recommend finding something you want to do for yourself in the morning. It will be a lot easier to get up if you are guaranteed to do something fun for yourself — compare this to going on vacation. You probably have no problem waking up very early on vacation or during holidays. My goal every morning is to bring that excitement to the day by doing something fun for myself.

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As I previously mentioned, I have been using these tips for a very long time. Joining the world of early-risers has been a great decision. I feel less stressed, I get more done, and I feel happier than I did when I was a late-riser. If you follow these tips you can become an early-riser, too. Do you have any tips that I didn’t mention? What works best for you? Let us know in the comments.

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