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8 Business Books That Will Totally Change Your Mindset

8 Business Books That Will Totally Change Your Mindset

Sometimes you need a quick inspiration to adjust your mindset. Here is the list of 8 books which can do just that – change and adjust your mindset.

You can read them in a day or two because most of them are little tiny books – Though all of them carry a very strong message. They are all like bombs packed in the tiny package of a box matches – no, they won’t harm you but they will blow your mind.

Some concepts of the books might even contradict each other. And such a selection was made on purpose: to see different aspects of success and then to find out what works best for you.

1. Screw It, Let’s Do It

Screw It, Let's Do It

    If you feel you are sometimes overcautious and you have hard times to make quick decisions then that’s a book for you. The author is Sir Richard Branson, the CEO of Virgin Group also known as ‘Dr. Yes’. And this ‘Yes’ thing is the whole philosophy of the book: no matter how big the task is, how impossible it looks in the beginning just say ‘yes’ and go for it! Once you start doing it you will figure it out somehow.

    We live in a society where being overcautious is regarded as a sign of wisdom. This book will teach you that trying to find reasons for doing things is much better way than trying to find reasons for not doing it.

    2. The Lazy Way To Success: How to Do Nothing and Accomplish Everything

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    The Lazy Way To Success

      The title of this book might mislead you that’s just one of the books promoting the hype. But that’s not the case. It is highly inspirational, very revolutionary book and definitely worth reading especially if you are a workaholic.

      The author Fred Gratzon, once long-haired hippie, describes his specific way of success. He actually managed to established two highly successful businesses (an ice-cream company and a telecommunication company with over 1100 employees and $400 million in annual sales). Both of them, he started from the stretch, with no money, no business experience but with a different logic.

      The book describes:

      • that changing the paradigm is the most efficient way to success
      • the laziness: it is not about doing nothing but doing what you love to do
      • that hard work is not the only option

      3. Rhinoceros Success

      Rhinoceros Success

        This book written by Scott Alexander is all about charging: charging at a full speed towards your goal. It is a complete opposite of the previously mentioned book The Lazy Way To Success. Read both of them and then find out what works best for you.

        Rhinoceros Success highly promotes taking actions and being consistent. According to the author rhinos are synonyms for highly energetic entrepreneurs, while cows and sheep are mediocre folks who let the life just pass by.

        After reading this book, you will feel like you are a big, thick-skinned rhino charging at full speed through all the obstacles on your way to success.

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        4. The American Millionaires Have Spoken

        The American Millionaires Have Spoken

          The book was actually written by non-American author, Petra Skarja, a young entrepreneur from Slovenia (where on Earth is that?!? – okay, it’s a small country on the border with Italy – got it? – and it happened to be my country, too)

          Again this is one of the books written in a light tone but with a strong message you can apply straight away: be entrepreneurial even if you haven’t got your own business yet!

          Start applying entrepreneurial ideas in your daily life, think, breath and move like an entrepreneur and you are not far away from your first (or second, or third,…) business. Yes, you might fail a few times and that is the second good thing you will learn from the book: failing is part of succeeding.

          5. The Science Of Getting Rich

          The Science Of Getting Rich

            CAUTION: This is one of the books which can drastically change your life!

            This all-time classic was written more than 100 years ago by Wallace D. Wattles but while reading it you think it was written just recently – the ideas there are so fresh!

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            This is one of the books which I have read in one go (with no eating and drinking in between) and I still read it regularly because I just can’t get it enough. No wonder it was the basis for the well-known book The Secret.

            It will teach you that everything, every success starts with your mind and you taking actions. You change your mind and you change your destiny. So the question is how to change your mind…
            Well, I won’t tell you… Because you just have to read it!

            6. Don’t Eat the Marshmallow Yet!

            Don't Eat the Marshmallow Yet!

              This book, written by Joachim de Posada is based on a simple experiment which was done on children: They were offered sweets and were told that if they wait some time they will get even more sweets. Some decided to go for it, some ate all their sweets straight away.

              Years later, their lives were tracked down and the experiment showed… hmm, you know me, I won’t tell you that.
              Take a book and find out what an interesting result came out of the experiment.

              The book is all about self-control. It tells you what is the difference between success and failure and that small things can make a big difference.

              7. The Richest Man In Babylon

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              The Richest Man

                Another classic of the books on this list written by George Samuel Clason.
                If you are struggling meeting ends of the month then that’s the books for you. It will teach you some essential secrets every successful entrepreneur follows, like:

                • keep your expenditures down even when you experience the boost in your business
                • make money work for you (not the other way around)
                • invest hardly in yourself and only then in your business

                Read it and you will learn many more success principles.

                8. Delivering Happiness

                Delivering Happiness

                  Deliberately, I placed this book at the end of the list. Because at the end of the day, what we all strive for? Isn’t that happiness? We all want to be happy!

                  The book tells you just that. If we all want to be happy it is quite obvious that delivering happiness is the best business on Earth. Being focused on making your customers happy will make your business flourish as nothing else. It is all about giving massive value first and the money will come as a bypass product.

                  The book was written by business wizard Tony Hsieh, the founder and CEO of Zappos, a company well-known for its ever-evolving business system and constantly delivering happiness.

                  NOW, TAKE ONE OF THESE BOOKS from the list in your hands and expect: changing your paradigm, expanding your mind, going through obstacles like a rhino, achieving success and yes, happiness!

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                  Last Updated on July 17, 2019

                  The Science of Setting Goals (And How It Affects Your Brain)

                  The Science of Setting Goals (And How It Affects Your Brain)

                  What happens in our heads when we set goals?

                  Apparently a lot more than you’d think.

                  Goal setting isn’t quite so simple as deciding on the things you’d like to accomplish and working towards them.

                  According to the research of psychologists, neurologists, and other scientists, setting a goal invests ourselves into the target as if we’d already accomplished it. That is, by setting something as a goal, however small or large, however near or far in the future, a part of our brain believes that desired outcome is an essential part of who we are – setting up the conditions that drive us to work towards the goals to fulfill the brain’s self-image.

                  Apparently, the brain cannot distinguish between things we want and things we have. Neurologically, then, our brains treat the failure to achieve our goal the same way as it treats the loss of a valued possession. And up until the moment, the goal is achieved, we have failed to achieve it, setting up a constant tension that the brain seeks to resolve.

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                  Ideally, this tension is resolved by driving us towards accomplishment. In many cases, though, the brain simply responds to the loss, causing us to feel fear, anxiety, even anguish, depending on the value of the as-yet-unattained goal.

                  Love, Loss, Dopamine, and Our Dreams

                  The brains functions are carried out by a stew of chemicals called neurotransmitters. You’ve probably heard of serotonin, which plays a key role in our emotional life – most of the effective anti-depressant medications on the market are serotonin reuptake inhibitors, meaning they regulate serotonin levels in the brain leading to more stable moods.

                  Somewhat less well-known is another neurotransmitter, dopamine. Among other things, dopamine acts as a motivator, creating a sensation of pleasure when the brain is stimulated by achievement. Dopamine is also involved in maintaining attention – some forms of ADHD are linked to irregular responses to dopamine.[1]

                  So dopamine plays a key role in keeping us focused on our goals and motivating us to attain them, rewarding our attention and achievement by elevating our mood. That is, we feel good when we work towards our goals.

                  Dopamine is related to wanting – to desire. The attainment of the object of our desire releases dopamine into our brains and we feel good. Conversely, the frustration of our desires starves us of dopamine, causing anxiety and fear.

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                  One of the greatest desires is romantic love – the long-lasting, “till death do us part” kind. It’s no surprise, then, that romantic love is sustained, at least in part, through the constant flow of dopamine released in the presence – real or imagined – of our true love. Loss of romantic love cuts off that supply of dopamine, which is why it feels like you’re dying – your brain responds by triggering all sorts of anxiety-related responses.

                  Herein lies obsession, as we go to ever-increasing lengths in search of that dopamine reward. Stalking specialists warn against any kind of contact with a stalker, positive or negative, because any response at all triggers that reward mechanism. If you let the phone ring 50 times and finally pick up on the 51st ring to tell your stalker off, your stalker gets his or her reward, and learns that all s/he has to do is wait for the phone to ring 51 times.

                  Romantic love isn’t the only kind of desire that can create this kind of dopamine addiction, though – as Captain Ahab (from Moby Dick) knew well, any suitably important goal can become an obsession once the mind has established ownership.

                  The Neurology of Ownership

                  Ownership turns out to be about a lot more than just legal rights. When we own something, we invest a part of ourselves into it – it becomes an extension of ourselves.

                  In a famous experiment at Cornell University, researchers gave students school logo coffee mugs, and then offered to trade them chocolate bars for the mugs. Very few were willing to make the trade, no matter how much they professed to like chocolate. Big deal, right? Maybe they just really liked those mugs![2]

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                  But when they reversed the experiment, handing out chocolate and then offering to trade mugs for the candy, they found that now, few students were all that interested in the mugs. Apparently the key thing about the mugs or the chocolate wasn’t whether students valued whatever they had in their possession, but simply that they had it in their possession.

                  This phenomenon is called the “endowment effect”. In a nutshell, the endowment effect occurs when we take ownership of an object (or idea, or person); in becoming “ours” it becomes integrated with our sense of identity, making us reluctant to part with it (losing it is seen as a loss, which triggers that dopamine shut-off I discussed above).

                  Interestingly, researchers have found that the endowment effect doesn’t require actual ownership or even possession to come into play. In fact, it’s enough to have a reasonable expectation of future possession for us to start thinking of something as a part of us – as jilted lovers, gambling losers, and 7-year olds denied a toy at the store have all experienced.

                  The Upshot for Goal-Setters

                  So what does all this mean for would-be achievers?

                  On one hand, it’s a warning against setting unreasonable goals. The bigger the potential for positive growth a goal has, the more anxiety and stress your brain is going to create around it’s non-achievement.

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                  It also suggests that the common wisdom to limit your goals to a small number of reasonable, attainable objectives is good advice. The more goals you have, the more ends your brain thinks it “owns” and therefore the more grief and fear the absence of those ends is going to cause you.

                  On a more positive note, the fact that the brain rewards our attentiveness by releasing dopamine means that our brain is working with us to direct us to achievement. Paying attention to your goals feels good, encouraging us to spend more time doing it. This may be why outcome visualization — a favorite technique of self-help gurus involving imagining yourself having completed your objectives — has such a poor track record in clinical studies. It effectively tricks our brain into rewarding us for achieving our goals even though we haven’t done it yet!

                  But ultimately, our brain wants us to achieve our goals, so that it’s a sense of who we are that can be fulfilled. And that’s pretty good news!

                  More About Goals Setting

                  Featured photo credit: Alexa Williams via unsplash.com

                  Reference

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