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6 Ways Your Behavior Is Being Controlled

6 Ways Your Behavior Is Being Controlled


Do you think you are in control of your decisions? If you’re like most people, the natural answer is, “Of course.  While I may regret some, I definitely decided to make them at the time.” I hate to tell you this, but odds are that you are like the rest of humanity in that your decisions are more determined by your surroundings than by you.

We are bombarded with stimuli and thousands of decisions to make every day. Starting from when we wake up, we decided when to set our alarm, when to actually move out of bed, what to put on, what to eat… the list is nearly infinite. Even when we decide not do something, that’s also a decision. Clearly, it is more efficient for everyday actions to be put on automatic and become routines, but can some of these mental shortcuts carry over to influence bigger decisions? The answer is yes, and here are some of the most common ways how.

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1. Power of defaults, also known as the status quo bias

The default bias is a powerful psychological function. Because people tend to exhibit inertia, especially with more complex decisions, the default mode usually prevails. Whether it be the advanced settings on your laptop or iphone, a retirement savings plan, or a trade-off between reliability and rates, people overwhelmingly stick with the default, status quo, options. Some argue that as choices get more complex and people know less about the options, they don’t feel competent enough to switch from the default. However, even with basic tasks such as scrolling to the bottom of an e-mail to click “unsubscribe” to another spam e-mail, people are hesitant to take action, and thus continue to be bombarded by unwanted e-mail blasts. Think: Are you sticking with the default because its the best decision or just because it’s the easiest?

2. Forced functions

Forcing function means things are designed in a way such that people have to take certain actions in order to get what they want. Examples include having to take your card out of an ATM machine before receiving your money, having different sized medical delivery ports for different drugs, or having the car ding until you put your seat belt on. These are usually used to positively influence behavior by ensuring you do something to get the right result. Think: How can you take advantage of this? Maybe putting your phone on the other side of the room so you have to get up to turn the alarm off.

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3. N effect

In the journal paper, “The N-Effect: More Competitors, Less Competition,” authors Garcia and Tor found that when the number of competitors increases, people actually perform worse. For example, if you’re entering a race with thousands of other people, you may think there’s no chance of winning and not try as hard as if it were a race with only 50 people. Think: Next time your competing against a large group, remember most people aren’t giving their all, so if you do, you could have an extra advantage.

4. Relativity

Changing peoples’ anchor, or first piece of information, has huge effects on how they view everything else. Dan Ariely, in his book “Predictably Irrational” gives an example with the introduction of the Williams- Sonoma bread machines. When they first introduced them, people were hesitant to pay a premium for these machines; however, when they later introduced a model that was 50% more expensive, the first bread machines seemed like a bargain and sales shot up. Think: Are you actually getting a good deal or did something prior prime you to think that way?

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5. Hawthorne effect

The Hawthorne effect suggests that peoples’ productivity changes with environmental changes. While there is a bit of controversy surrounding the suggestion, the original study by Landsberger revealed that changing (whether increasing or decreasing) the lighting in a factory increased workers productivity. This could be because they felt watched when changes occurred, but despite the reason, peoples’ productivity tends to increase with environmental change and novelty. Think: How can you change your work environment in small ways to become more productive?

6. State/ Context dependent memory

Ever had a difficult time with recall? Turns out the state and context in which you learned that information is the most ideal one for recalling it. If you were drunk when you learned somebody’s name, you may have an easier time remembering it when you’re drunk again. Interestingly, but maybe not as applicable, if you learn information underwater, you’re more likely to recall it underwater, and if you learn it on land, you are more likely to recall it on land. Think: What type of environment will I need to recall this information?

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Sources:

Raymond S. Hartman, Michael J. Doane and Chi-Keung Woo. “Consumer Relation and Status Quo”
The Quarterly Journal of Economics, Vol. 106, No. 1 (Feb., 1991), pp. 141-162
Garcia, Stephen M. “The N-Effect: More Competitors, Less Competition.” Psychological Science 20.7 (2009): 871-77. JSTOR. Web. 24 Oct. 2014.
“Nudge” by Richard Thaler
“Predictably Irrational” by Dan Ariely

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Last Updated on October 17, 2018

7 Natural (And Highly Effective) Ways to Improve Memory

7 Natural (And Highly Effective) Ways to Improve Memory

How is your memory? Is your cognitive function as strong as you’d like it to be?

If not, then you’re definitely going to be interested in the memory improvement tips I’ll be sharing with you in this article.

Despite what you might think – or have been told – improving your ability to recall information is certainly possible. You just need to know the right ways to do it. (Don’t worry, as you won’t need to make any significant lifestyle changes.)

So how to improve memory? Let’s dive straight into the first of seven easy ways to improve your memory significantly.

1. Meditate

We live in a world of non-stop, 24/7 information. It’s like a waterfall that’s endlessly pouring news, data, facts and figures into our conscious minds.

Unfortunately, our brains are not designed to absorb this tremendous amount of information. It’s no wonder then, that most people struggle to remember information and recall things.

Even if you believe you have a good memory and are comfortable with multi-tasking, you’ll also be aware that there’s only so much information your brain can process at one time. And research suggests that the more information and distractions, the harder it is for you to transfer information to your long-term memory.[1]

Fortunately, meditation can help you out.

Even if you just meditate for 10 minutes per day, you’ll boost your ability to focus, which in turn, will make it easier for you to remember important facts.

If you need help in shifting into a meditative state, I recommend trying an app like Headspace – which can assist you to achieve this in a convenient and structured way.

And don’t forget, meditation doesn’t just have to be closing your eyes and sitting in a lotus position. Some people prefer to simply take a short walk in nature. This clears and calms their mind, and still provides the all-important boost to their focus.

2. Get plenty of sleep

If you’re sleep deprived or have not been sleeping well, then I’m guessing you’re not remembering well either. This is because sleep and memory are intimately connected.

If you have a busy life and regularly find yourself not getting enough sleep, then this will negatively impact your cognitive abilities – including your memory.

How much sleep should you be getting?

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Well, according to the National Sleep Foundation, you need a minimum of seven to nine hours of sleep per night. If you get this amount of sleep regularly, then within just a few days, you’ll see a tangible improvement to your ability to remember and recall things.

Now, I’ll be honest with you, maintaining a proper sleep cycle is not always easy (especially when the latest Netflix series has just been released!). But if you care about improving your short-term and long-term ability to remember things, then it’s critical that you try to get at least the recommended amount of sleep every night.

Are there ways to hack the sleep cycle?

Yes, there are.

Try these three things:

  • Have a fixed bedtime (preferably before 10pm)
  • Don’t eat too late
  • Make sure your bedroom is as dark as possible

Sleeping is a precious activity. It regenerates your body, clears your mind, and helps with the storing and retrieval of information.

However, don’t sleep just yet, as I want to tell you about another great way to increase memory…

3. Challenge your brain

When was the last time you challenged your brain?

I don’t mean challenged in the sense of overeating or undersleeping. I’m referring to stretching your mental capabilities through things like crossword puzzles, Sudoku and memory games.

To expand your memory bank, and to make your recall razor-sharp, you need to continually challenge your brain.

Feedback from Lifehack readers such as yourself, has suggested that brain training apps are a super-effective way of doing this. Used regularly, these apps can enhance your focus, attention span, problem-thinking ability and memory.

There are hundreds of these apps available (most of them for free), but I recommend starting out with one of the big three:

  • Peak (Android/iOS, free, 10 million+ downloads)
  • Lumosity (Android/iOS, free, 10 million+ downloads)
  • Elevate (Android/iOS, free, 5 million+ downloads)

If you normally spend a chunk of your week playing computer games, then instead of shooting and killing your enemies, why not let some of them live – while you put your attention into boosting your brain power!

Challenging your brain will strengthen your neural pathways and enhance your mental abilities. But don’t just take my word for it, try one of the apps above and see the positive benefits for yourself.

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4. Take more breaks

When I think back to my days as a budding entrepreneur, I distinctively remember working all the hours under the sun – and many under the moon too!

At that time, I believed that breaks were for the weak, and to become wealthy and successful, I needed to shed blood, sweat and tears.

However, I was wrong.

Taking regular breaks is the best way to keep yourself productive, creative and alive to opportunities. It’s also the best way to learn new information.

Let me explain.

Typically, when studying lots of new information, most people will spend hours reading it – in an attempt to learn and remember the content as quickly as possible. Unfortunately, they’ve overlooked something.

Namely, extended study sessions are rarely a good thing, as your ability to retain information naturally declines after a certain period of time.

It’s similar to physical exercise. You wouldn’t attempt to train vigorously for four hours in a row. Instead, you’d take regular breaks to give your lungs, heart and muscles adequate time to recover. Failing to do this will result in muscle cramps and overexertion.

It’s the same with your brain. If you overload it with information, you’ll suffer from mental fatigue.

What’s the answer?

Make sure you take regular breaks when learning new information. I recommend at least a 10-minute break every hour. (You may also want to take a look at the Pomodoro Method.)

If you don’t want to be as regimented as that, then take breaks as soon as you find yourself losing the ability to focus on the new material. Your brain will thank you – and your learning aptitude will move up a level.

5. Learn a new skill

I love this quote, as it’s 100% true – but frequently overlooked:

“Learning never exhausts the mind.” – Leonardo da Vinci

From my experience of helping to develop the careers of dozens of Lifehack employees, I can definitively say that participating in meaningful and purposeful activities stimulates the mind. It also reduces stress and enhances health and well-being.

Let me give you an example of this:

Imagine you work for a global financial institution in one of their call centers. You take over 100 calls a day – many of them complaints. When you started the job a few months back, you were excited to be in full-time employment and working for a household name.

Unfortunately, your initial enthusiasm quickly turned into frustration.

The endless complaint calls began to take their toll on you. And the supervisors irritated you too, as they were far too interested in micro-managing you – rather than letting you work in your own way.

Now, in the story above, the ending could be that you put up with a job you didn’t like, and led a dull and frustrated working life for years and years. However, an alternative ending is this: you channeled your dissatisfaction in to learning a new skill (computer coding). It took you a year or two to get up to speed, but it allowed you to successfully upgrade your career – and the ongoing learning made the call centre job much more bearable.

Clearly, learning new skills gives you impetus, focus and something to aim for. Your brain loves to learn, and you should tap into this by always seeking our new information. And when learning becomes a habit, you’ll find your ability to remember and recall things effortlessly, becomes a habit too.

6. Start working out

If you’re not already working out regularly, then here’s another reason to do so:

Exercising for 20-30 minutes three times a week will improve your long-term memory.

Regular exercise increases blood flow in your body and supplies the brain with extra oxygen and nutrients. And a well-nourished brain is a well-functioning brain!

“But I just don’t have the time?,” I hear you say.

Not a problem.

A research has shown that a daily burst of 60 seconds of high-intensity exercise, offered many of the benefits of the longer exercise routines.[2] So, if you’re short on time – now you know what to do.

Interested in getting started?

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Here are five different ways that will help you work out:

  • Join a gym
  • Join a sports team
  • Buy a bike
  • Take up hiking
  • Dance to your favorite music

7. Eat healthier foods

I’m sure you’ve heard the expression: “You are what you eat.”

This applies to your brain too.

The food that you eat helps determine your brain’s capacity to store and recall information. A poor diet (think junk food + soda!) harms not just your physical health, but your mental health too.

Fortunately, there are several foods that are especially good for your brain and your memory. These include: blueberries, celery and dark chocolate. But anything high in antioxidants will have a positive effect on your brain and memory.

Conversely, highly-processed foods and those loaded with sugar will have a negative impact on your memory. This is due to them providing insufficient nutrients for your brain – leading you to easily suffer from mental fatigue.

Want to be mentally healthy? Then eat and drink an abundance of these for brain health:

  • Turmeric – helps new brain cells grown
  • Broccoli – protects the brain against damage
  • Nuts – improves memory
  • Green tea – enhances brain performance, memory and focus[3]
  • Fish oilfish oil supplements can increase your brain power

Here’re more brain food options that improve memory!

Final thoughts

I sincerely hope these seven memory boosting ways that I’ve covered in this article will be of help to you.

You don’t need to implement them all. I suggest just trying the ones that appeal to you.

But, if you’re serious about dramatically improving your memory, then make a start right now on adopting one or more of the ways I’ve suggested. I’m confident you won’t regret it.

Featured photo credit: Eric Ward via unsplash.com

Reference

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