Everybody has a blog, but creating a blog is only the first step to truly reaching your audience. There are plenty of ways to increase your readership and maximize the effectiveness of your posts, so I’ve compiled a list of 25 blogging tips to get people started:
1. Never stop learning.
Every word you write will teach you something new. You will learn as you go; about writing, about specific topics, about the internet, and about yourself.
2. Be genuine.
Let your voice permeate your posts. Write the way you talk. If people who know you read your blog, they should be able to hear you saying the words as they read them, so don’t try to be somebody you’re not. If you aren’t quite sure who you are yet, then you will learn more about yourself through your writing, as long as you are honest.
3. Discover your voice.
Write, write, write. Find out what your goals are and how you plan on achieving them. Recognize the topics about which you enjoy writing, and the problems you would like to solve in the process.
4. Be interesting.
Being unpredictable is the key to being interesting. Surprise your readers. Surprise yourself. Make yourself laugh, make yourself cringe—as long as you get some type of reaction out of yourself, you are headed in the right direction. Allow yourself to think of the predictable ideas first, and get them out of your system. Then dive in deeper and pull out the more unique ideas.
5. Be original.
Even if your topic is not totally unique, present it differently. Think outside of the box. Shoot it from another angle. If you can’t think of something new to say, then at least find a new way to say it.
6. Provide evidence.
If you are going to make an outrageous claim, at least have some facts to back it up. Sure, this is the internet and not everything is true, but you have to establish some credibility if you want people to read and actually appreciate your content. If your post is credible, it is more likely to be referenced by another blogger, which can help bring your site more readers.
7. Make connections to hot topics.
Write about current events and how they relate to you and/or your readers. This way, people will know that you a.) don’t live under a rock, b.) have opinions, and c.) care about something other than your blog. This is an effective way to bring readers to your site, and it is a great opportunity to make your content topical.
8. Write consistently.
You don’t need to write on a specific schedule, but you do want to post regularly so that you stay relevant in your readers’ minds. Depending on the focus of your blog, you might want post two or three times a week, or every day if possible. Also, remain consistent in your writing and try not to contradict yourself.
9. Read constantly.
Try to discover a new blog every day. Take note of the way other bloggers are using tools that are readily available to you, and find sites that intrigue you. If you enjoy reading about a topic, then perhaps you will enjoy writing about it.
10. Create catchy headlines that aren’t misleading.
You want people to read your blog, but you also want people to read your blog. Be clever but don’t intentionally deceive anybody.
11. Make your posts accessible.
In the literal sense, don’t make them hard to find. If somebody is interested in reading your other posts, make it simple for him/her to access them. In the other sense of the word, try not to alienate any of your potential readers. You may have strong opinions, and that’s fine, but don’t be opinionated.
12. Weave an intricate web of links.
Give credit where credit is due. If another blogger inspires you, then acknowledge the post via pingback/trackback. This is also effective when you refer to your older posts in an article.
13. Incorporate images and videos.
Oh man, people love looking at pictures and stuff. Think about it. Would you rather read a book with only words or a book that has pictures?
14. Mind the length of your posts.
You usually need to write about 300 words for your post to be recognized by a search engine such as Google, so strictly from the SEO standpoint, you should keep that in mind. However, the length of your posts should be directly related to the attention span of your readers and the subject of your writing.
15. Take risks.
Don’t be afraid to explore new ideas. If you come up with something that makes you a bit uncomfortable, good. Go with it. In fact, run with it. Venture out of your comfort zone and you might end up with an interesting story to tell.
16. Know your limits.
Don’t force anything. You will learn more things once you leave that comfort zone, but if something makes you feel extremely uncomfortable, perhaps there is a reason for it.
17. Use appropriate tags.
Using the right words to tag your posts can be an effective way for organizing topics, and it can also help bring traffic to your blog.
18. Promote yourself.
Share your work on all possible social media platforms to maximize your reach. Share other bloggers’ posts and they might return the favor.
19. Edit your posts.
Intelligent readers won’t pay any mind to your blog if it is polluted with spelling errors and grammar mistakes. Be sure to thoroughly edit each post before it goes public.
20. Quality > quantity.
Don’t feel pressured to post a piece before it is completely ready. Sure, you want to give people something to read, but you also want it to be worth reading. While more posts will give you a better chance of getting recognized by search engines, you don’t want to sacrifice quality just for a few keywords.
21. Pay attention to feedback.
Allow comments, and read what people have to say about your writing. Maybe they know something you don’t; dialogue is a good thing.
22. Pay no attention to trolls.
If you allow comments, you will inevitably get unnecessary negative criticism. Most of it will be silly, but some people can be mean. Use it as fuel to succeed.
23. Connect with your readers.
Engage with them. Reply to their comments and feedback, and try to gain an understanding of what they enjoy. Don’t be afraid to make them think. They might even inspire your future content.
24. Connect with other bloggers.
Read other blogs for information and inspiration, and create a network of contacts so you can expand your influence.
25. Use lists.
When people see a number at the beginning of a blog post title, they know exactly what they are getting themselves into by clicking on it. It’s finite. Readers also love lists because they can just read each bolded bullet point and skim the article to get the gist. This may not be an effective method of reading, but it is common. For example, some people won’t read this sentence.