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16 Useful LinkedIn Tips To Promote Yourself

16 Useful LinkedIn Tips To Promote Yourself

How much thought do you put into your LinkedIn profile?

LinkedIn is a great way to gain a professional edge as a business owner. Using the platform effectively allows you to connect not only with potential clients by expanding your reach within a business community; it is also a great way to make powerful connections and partners in your industry. I have connected with people who have helped to grow my client list significantly through referrals and partnerships with others in my industry. LinkedIn is a great way to start exploring networking online for those who may not have the time to invest in networking events.

Like all social media platforms, however, there are ways to use your platform effectively and ways to miss the mark.

1. Stop accepting every LinkedIn invitation.

Be picky with those you choose to connect with. Not everyone who sends you an invitation is someone you should want in your network. Like Michael O’donnell states in this insightful article published on LinkedIn Pulse, you should make time to review the profile of every person who invites you to connect, in order to make sure that all connections are relevant to your professional endeavors.

2. Don’t invite everyone!

The concept works the other way as well: you should not accept every invitation, and in turn, you should certainly not invite everybody. If your purpose is to use LinkedIn to grow professional network and to grow, extend your reach, veering of that course will create disorganization. Work according to your vision in order to ensure success.

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3. Anonymous viewing is creepy; make yourself identifiable.

Anonymous viewing has its pros, but it doesn’t change the fact that for those who check to see who has viewed them, it looks creepy. There are many who use LinkedIn to take a look at the clients that their competitors have, which is another reason to be picky about who you choose to invite and the invitations that you accept.

Thanks to technology, there are always little ways to get around roadblocks, and there are those who find a way to uncloak their anonymous viewers. Tread lightly when choosing to browse anonymously.

  • Click on your thumbnail image on the right-hand side, choose privacy and settings.
  • Select what others see when you’ve viewed their profile.
  • Click the option: Your name and headline.

NancyLaws2015

    4. Be involved.

    Stay in touch with your connections by checking their status updates. Whether you are building your network or simply staying in touch with clients, past and present, follow their updates and stay involved by commenting, and more. It will keep you on their minds!

    5. Hide your connections from creeps.

    Protect your connections, LinkedIn Creeps by editing your settings. The benefits of protecting your connections is not just for your benefit, but for their benefit as well. Your competitors and recruiters can access your connections in order to contact them, keeping your connections private will protect their identities as well.

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    • Scroll to the upper-right hand corner of your LinkedIn profile, in the drop down menu select: Privacy & Settings.
    • Then click on the link “Select Who Can See Your Connections” and from there choose the option: “Only Me” When this is done, save your changes.Managing Your Endorsements

    6. Customize your public profile URL.

    publiclinkedin

      Customizing your URL makes your profile easy to find, remember, and share. You can create a custom URL by going to your public profile and choosing Create a Custom URL on the right-hand side of your screen.

      7. Create a profile badge for your website or blog.

      Create a profile badge that you can easily add to your website or blog, in order to promote your profile, and help to grow your network by making it easier for your followers to find you.

      8. Get rid of generic anchor text links.

      Gone are the boring days of generic anchor text links for your websites, whether business or personal. You can add custom text links to your blogs, and websites, by following some simple steps.

      Increase your website clicks by adding some interesting text links that will draw page visitors and connections to your websites.

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      • Simply click on edit profile, and the contact info, link, a box similar to the one below should pop up.
      • Under websites option, choose other, and add your custom text link.

      contact

        9. Optimize your profile, and get found.

        Simply have a LinkedIn profile page does not guarantee that the right people will find you. Optimizing your profile, however, will certainly help to increase the chances that you will be found through searches. Add keywords that are relevant to you, to your headline and summary.

        10. Complete your profile.

        This goes without saying, and yet, so many choose to leave their profiles incomplete. On a platform built for professionals, an incomplete profile makes you look like anything but that.

        • Make the time to make sure that your history (summary, education, and work) is complete.
        • Give those who would like to connect with you the ability to connect with you on multiple platforms, and add your websites and contact information as well.
        • Remember to add samples of your work as well.

        11. Build a kick-ass digital resume.

        One of the many benefits of using Linkedin for job seeking is the ability to transform your profile into a kick ass resume. Make sure that you have a complete profile and use the Resume Builder Tool to choose a template, edit, and transform it into a PDF that you can print or share!

        12. use OpenLink to expand your network.

        As a premium account holder, you will have the ability to be part of the OpenLing Network, allowing you to be available for messaging with other LinkedIn members. Open Link gives an out for those who would like to connect with other beyond the first-degree connection.

        13. Know who has viewed you.

        Keep up with those who view your profile, not simply to keep up with potential stalkers, but in order to understand how you stack up against those that view you and to connect with those that may have been viewing you. You do have to make yourself identifiable in order to use this feature, no anonymous creepers need attempt.

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        14. Join LinkedIn groups.

        Like Facebook groups, LinkedIn groups are a great way to expand your network and to connect with like minded professionals. You are able to gain access into industry circles and networks by simply joining groups and remaining active within the groups.

        It also makes connecting easier, because you can message group members directly, by passing first-degree connections.

        15. Share updates on Twitter.

        Although automatic syncing your tweets to publish on LinkedIn is no longer an option, you can still post your LinkedIn updates to Twitter by simply selecting the Everyone + Twitter option in Share With dropdown while adding updates.

        16. Use Pulse.

        As a writer/blogger, I find Pulse to be a useful tool for promoting blog posts and articles that I have contributed to other platforms. I have found many clients thanks to my ability to promote my work through Pulse.

        Use Pulse to stay updated on industry news, and share your work in order to increase your readership and connections.

        Featured photo credit: Freelancers Union via Flickr via flickr.com

        More by this author

        Nancy Laws

        Freelance Writer and Virtual Assistant

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        Last Updated on September 18, 2019

        15 Best Organizing Tips For Office Organization and Getting More Done

        15 Best Organizing Tips For Office Organization and Getting More Done

        You may think that you don’t have time for office organization, but if you really knew how much time that disorganization cost you, you’d reconsider.

        Rearranging and moving piles occasionally doesn’t count. Neither does clearing off your desk, if you swipe the mess into a bin, or a desk drawer.

        A relatively neat and orderly office space clears the way for higher productivity and less wasted time.

        Organizing your office doesn’t have to take days, it can be done a little at a time. In fact, maintaining an organized office is much more effective if you treat it like an on-going project, instead of a massive assault.

        So, if you’re ready to get started, the following organizing tips will help you transform your office into an efficient workspace.

        1. Purge Your Office

        De-clutter, empty, shred, get rid of everything that you don’t need or want. Look around. What haven’t you used in a while?

        Take one area at a time. If it doesn’t work, send it out for repair or toss it. If you haven’t used it in months and can’t think of when you’ll actually need it, out it goes. This goes for furniture, equipment, supplies, etc.

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        Don’t forget about knick-knacks, plants (real or artificial), and decorations – if they’re covered with dust and make your office look shabby, they’re fair game.

        2. Gather and Redistribute

        Gather up every item that isn’t where it belongs and put it where it does.

        3. Establish Work “Zones”

        Decide what type of activity happens in each area of your office. You’ll probably have a main workspace (most likely your desk,) a reference area (filing cabinet, shelves, binders,) and a supply area (closet, shelves or drawers.)

        Place the appropriate equipment and supplies are located in the proper area as much as possible.

        4. Close Proximity

        Position the equipment and supplies that you use most within reach. Things that you rarely use can be stored or put away.

        5. Get a Good Labeler

        Choose a label maker that’s simple to use. Take the time to label shelves, bins, baskets drawers. Not only will it remind you where things go, but it will also help others who may have a need to find, use, or put away anything in your workspace.

        6. Revise Your Filing System

        As we move fully into the digital age, the need to store paper files has decreased.

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        What can your store digitally? Are you duplicating files? You may be able to eliminate some of the files and folders you’ve used in the past. If you’re storing files on your computer, make sure you are doing regular back-ups.

        Here’re some storage ideas for creating a smooth filing system:

        • Create a meeting folder – Put all “items to be discussed” in there along with items that need to be handed off, reports that need to be given, etc. It’ll help you be prepared for meetings and save you stress in the even that a meeting is moved up.
        • Create a WOR folder – So much of our messy papers are things that are on hold until someone else responds or acts. Corral them in a WOR (Waiting on Response) folder. Check it every few days for outstanding actions you may need to follow-up on.
        • Storage boxes – Use inexpensive storage boxes to keep archived files and get them out of your current file space.
        • Magazine boxes – Use magazine boxes or binders to store magazines and catalogs you really want to store. Please make sure you really need them for reference or research, otherwise recycle them, or give away.
        • Reading folder – Designate a file for print articles and documents you want to read that aren’t urgent.
        • Archive files – When a project is complete, put all of the materials together and file them away. Keep your “working folders” for projects in progress.
        • File weekly – Don’t let your filing pile up. Put your papers in a “To File” folder and file everything once a week.

        Learn more tips on organizing your files here: How to Organize Your Files for Better Productivity

        7. Clear off Your Desk

        Remove everything, clean it thoroughly and put back only those items that are essential for daily use.

        If you have difficulty declutter stuff, this Declutter Formula will help you throw away stuff without regretting later.

        8. Organize your Desktop

        Now that you’ve streamlined your desktop, it’s a good idea to organize it.

        Use desktop organizers or containers to organize the items on your desk. Use trays for papers, containers for smaller items.

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        Don’t forget your computer desktop! Make sure the files or images are all in organized folders. I’d recommend you clear your computer desktop everyday before you leave work.

        9. Organize Your Drawers

        Put items used together in the same drawer space, stamps with envelopes, sticky pads with notepads, etc.

        Use drawer organizers for little items – paper clips, tacks, etc. Use a separate drawer for personal items.

        10. Separate Inboxes

        If you work regularly with other people, create a folder, tray, or inbox for each.

        11. Clear Your Piles

        Hopefully with your new organized office, you won’t create piles of paper anymore, but you still have to sort through the old ones.

        Go through the pile (a little at a time if necessary) and put it in the appropriate place or dump it.

        12. Sort Mails

        Don’t just stick mail in a pile to be sorted or rifle through and take out the pieces you need right now. Sort it as soon as you get it – To act, To read, To file, To delegate or hand off. .

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        13. Assign Discard Dates

        You don’t need to keep every piece of paper indefinitely. Mark on files or documents when they can be tossed or shredded.

        Some legal or financial documents must be kept for specified length of time. Make sure you know what those requirements are.

        14. Filter Your Emails

        Some emails are important to read, others are just not that important.

        When you use the filter system to label different types of emails, you know their priority and which to reply first.

        Take a look at these tips to achieve inbox zero: The Ultimate Way to get to Inbox Zero

        15. Straighten Your Desk

        At the end of the day, do a quick straighten, so you have a clean start the next day.

        Bottom Line

        Use one tip or try them all. The amount of effort you put into creating and maintaining an efficient work area will pay off in a big way.

        Instead of spending time looking for things and shuffling piles, you’ll be able to spend your time…well…working and you’ll enjoy being clutter free!

        More Organizing Hacks

        Featured photo credit: Alesia Kazantceva via unsplash.com

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