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16 Useful LinkedIn Tips To Promote Yourself

16 Useful LinkedIn Tips To Promote Yourself

How much thought do you put into your LinkedIn profile?

LinkedIn is a great way to gain a professional edge as a business owner. Using the platform effectively allows you to connect not only with potential clients by expanding your reach within a business community; it is also a great way to make powerful connections and partners in your industry. I have connected with people who have helped to grow my client list significantly through referrals and partnerships with others in my industry. LinkedIn is a great way to start exploring networking online for those who may not have the time to invest in networking events.

Like all social media platforms, however, there are ways to use your platform effectively and ways to miss the mark.

1. Stop accepting every LinkedIn invitation.

Be picky with those you choose to connect with. Not everyone who sends you an invitation is someone you should want in your network. Like Michael O’donnell states in this insightful article published on LinkedIn Pulse, you should make time to review the profile of every person who invites you to connect, in order to make sure that all connections are relevant to your professional endeavors.

2. Don’t invite everyone!

The concept works the other way as well: you should not accept every invitation, and in turn, you should certainly not invite everybody. If your purpose is to use LinkedIn to grow professional network and to grow, extend your reach, veering of that course will create disorganization. Work according to your vision in order to ensure success.

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3. Anonymous viewing is creepy; make yourself identifiable.

Anonymous viewing has its pros, but it doesn’t change the fact that for those who check to see who has viewed them, it looks creepy. There are many who use LinkedIn to take a look at the clients that their competitors have, which is another reason to be picky about who you choose to invite and the invitations that you accept.

Thanks to technology, there are always little ways to get around roadblocks, and there are those who find a way to uncloak their anonymous viewers. Tread lightly when choosing to browse anonymously.

  • Click on your thumbnail image on the right-hand side, choose privacy and settings.
  • Select what others see when you’ve viewed their profile.
  • Click the option: Your name and headline.

NancyLaws2015

    4. Be involved.

    Stay in touch with your connections by checking their status updates. Whether you are building your network or simply staying in touch with clients, past and present, follow their updates and stay involved by commenting, and more. It will keep you on their minds!

    5. Hide your connections from creeps.

    Protect your connections, LinkedIn Creeps by editing your settings. The benefits of protecting your connections is not just for your benefit, but for their benefit as well. Your competitors and recruiters can access your connections in order to contact them, keeping your connections private will protect their identities as well.

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    • Scroll to the upper-right hand corner of your LinkedIn profile, in the drop down menu select: Privacy & Settings.
    • Then click on the link “Select Who Can See Your Connections” and from there choose the option: “Only Me” When this is done, save your changes.Managing Your Endorsements

    6. Customize your public profile URL.

    publiclinkedin

      Customizing your URL makes your profile easy to find, remember, and share. You can create a custom URL by going to your public profile and choosing Create a Custom URL on the right-hand side of your screen.

      7. Create a profile badge for your website or blog.

      Create a profile badge that you can easily add to your website or blog, in order to promote your profile, and help to grow your network by making it easier for your followers to find you.

      8. Get rid of generic anchor text links.

      Gone are the boring days of generic anchor text links for your websites, whether business or personal. You can add custom text links to your blogs, and websites, by following some simple steps.

      Increase your website clicks by adding some interesting text links that will draw page visitors and connections to your websites.

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      • Simply click on edit profile, and the contact info, link, a box similar to the one below should pop up.
      • Under websites option, choose other, and add your custom text link.

      contact

        9. Optimize your profile, and get found.

        Simply have a LinkedIn profile page does not guarantee that the right people will find you. Optimizing your profile, however, will certainly help to increase the chances that you will be found through searches. Add keywords that are relevant to you, to your headline and summary.

        10. Complete your profile.

        This goes without saying, and yet, so many choose to leave their profiles incomplete. On a platform built for professionals, an incomplete profile makes you look like anything but that.

        • Make the time to make sure that your history (summary, education, and work) is complete.
        • Give those who would like to connect with you the ability to connect with you on multiple platforms, and add your websites and contact information as well.
        • Remember to add samples of your work as well.

        11. Build a kick-ass digital resume.

        One of the many benefits of using Linkedin for job seeking is the ability to transform your profile into a kick ass resume. Make sure that you have a complete profile and use the Resume Builder Tool to choose a template, edit, and transform it into a PDF that you can print or share!

        12. use OpenLink to expand your network.

        As a premium account holder, you will have the ability to be part of the OpenLing Network, allowing you to be available for messaging with other LinkedIn members. Open Link gives an out for those who would like to connect with other beyond the first-degree connection.

        13. Know who has viewed you.

        Keep up with those who view your profile, not simply to keep up with potential stalkers, but in order to understand how you stack up against those that view you and to connect with those that may have been viewing you. You do have to make yourself identifiable in order to use this feature, no anonymous creepers need attempt.

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        14. Join LinkedIn groups.

        Like Facebook groups, LinkedIn groups are a great way to expand your network and to connect with like minded professionals. You are able to gain access into industry circles and networks by simply joining groups and remaining active within the groups.

        It also makes connecting easier, because you can message group members directly, by passing first-degree connections.

        15. Share updates on Twitter.

        Although automatic syncing your tweets to publish on LinkedIn is no longer an option, you can still post your LinkedIn updates to Twitter by simply selecting the Everyone + Twitter option in Share With dropdown while adding updates.

        16. Use Pulse.

        As a writer/blogger, I find Pulse to be a useful tool for promoting blog posts and articles that I have contributed to other platforms. I have found many clients thanks to my ability to promote my work through Pulse.

        Use Pulse to stay updated on industry news, and share your work in order to increase your readership and connections.

        Featured photo credit: Freelancers Union via Flickr via flickr.com

        More by this author

        Nancy Laws

        Freelance Writer and Virtual Assistant

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        Last Updated on March 21, 2019

        11 Important Things to Remember When Changing Habits

        11 Important Things to Remember When Changing Habits

        Most gurus talk about habits in a way that doesn’t help you:

        You need to push yourself more. You can’t be lazy. You need to wake up at 5 am. You need more motivation. You can never fail…blah blah “insert more gibberish here.”

        But let me share with you the unconventional truths I found out:

        To build and change habits, you don’t need motivation or wake up at 5 am. Heck, you can fail multiple times, be lazy, have no motivation and still pull it off with ease.

        It’s quite simple and easy to do, especially with the following list I’m going to show to you. But remember, Jim Rohn used to say,

        “What is simple and easy to do is also simple and easy not to do.”

        The important things to remember when changing your habits are both simple and easy, just don’t think that they don’t make any difference because they do.

        In fact, they are the only things that make a difference.

        Let’s see what those small things are, shall we?

        1. Start Small

        The biggest mistake I see people doing with habits is by going big. You don’t go big…ever. You start small with your habits.

        Want to grow a book reading habit? Don’t start reading a book a day. Start with 10 pages a day.

        Want to become a writer? Don’t start writing 10,000 words a day. Start with 300 words.

        Want to lose weight? Don’t stop eating ice cream. Eat one less ball of it.

        Whatever it is, you need to start small. Starting big always leads to failure. It has to, because it’s not sustainable.

        Start small. How small? The amount needs to be in your comfort zone. So if you think that reading 20 pages of a book is a bit too much, start with 10 or 5.

        It needs to appear easy and be easy to do.

        Do less today to do more in a year.

        2. Stay Small

        There is a notion of Kaizen which means continuous improvement. They use this notion in habits where they tell you to start with reading 1 page of a book a day and then gradually increase the amount you do over time.

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        But the problem with this approach is the end line — where the “improvement” stops.

        If I go from reading 1 page of a book a day and gradually reach 75 and 100, when do I stop? When I reach 1 book a day? That is just absurd.

        When you start a habit, stay at it in the intensity you have decided. Don’t push yourself for more.

        I started reading 20 pages of a book a day. It’s been more than 2 years now and I’ve read 101 books in that period. There is no way I will increase the number in the future.

        Why?

        Because reading 40 to 50 books a year is enough.

        The same thing applies to every other habit out there.

        Pick a (small) number and stay at it.

        3. Bad Days Are 100 Percent Occurrence

        No matter how great you are, you will have bad days where you won’t do your habit. Period.

        There is no way of going around this. So it’s better to prepare yourself for when that happens instead of thinking that it won’t ever happen.

        What I do when I miss a day of my habit(s) is that I try to bounce back the next day while trying to do habits for both of those days.

        Example for that is if I read 20 pages of a book a day and I miss a day, the next day I will have to read 40 pages of a book. If I miss writing 500 words, the next day I need to write 1000.

        This is a really important point we will discuss later on rewards and punishments.

        This is how I prepare for the bad days when I skip my habit(s) and it’s a model you should take as well.

        4. Those Who Track It, Hack It

        When you track an activity, you can objectively tell what you did in the past days, weeks, months, and years. If you don’t track, you will for sure forget everything you did.

        There are many different ways you can track your activities today, from Habitica to a simple Excel sheet that I use, to even a Whatsapp Tracker.

        Peter Drucker said,

        “What you track is what you do.”

        So track it to do it — it really helps.

        But tracking is accompanied by one more easy activity — measuring.

        5. Measure Once, Do Twice

        Peter Drucker also said,

        “What you measure is what you improve.”

        So alongside my tracker, I have numbers with which I measure doses of daily activities:

        For reading, it’s 20 pages.
        For writing, it’s 500 words.
        For the gym, it’s 1 (I went) or 0 (didn’t go).
        For budgeting, it’s writing down the incomes and expenses.

        Tracking and measuring go hand in hand, they take less than 20 seconds a day but they create so much momentum that it’s unbelievable.

        6. All Days Make a Difference

        Will one day in the gym make you fit? It won’t.

        Will two? They won’t.

        Will three? They won’t.

        Which means that a single gym session won’t make you fit. But after 100 gym sessions, you will look and feel fit.

        What happened? Which one made you fit?

        The answer to this (Sorites paradox)[1] is that no single gym session made you fit, they all did.

        No single day makes a difference, but when combined, they all do. So trust the process and keep on going (small).

        7. They Are Never Fully Automated

        Gurus tell you that habits become automatic. And yes, some of them do, like showering a certain way of brushing your teeth.

        But some habits don’t become automatic, they become a lifestyle.

        What I mean by that is that you won’t automatically “wake up” in the gym and wonder how you got there.

        It will just become a part of your lifestyle.

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        The difference is that you do the first one automatically, without conscious thought, while the other is a part of how you live your life.

        It’s not automatic, but it’s a decision you don’t ponder on or think about — you simply do it.

        It will become easy at a certain point, but they will never become fully automated.

        8. What Got You Here Won’t Get You There

        Marshall Goldsmith has a great book with the same title to it. The phrase means that sometimes, you will need to ditch certain habits to make room for other ones which will bring you to the next step.

        Don’t be afraid to evolve your habits when you sense that they don’t bring you where you want to go.

        When I started reading, it was about reading business and tactic books. But two years into it, I switched to philosophy books which don’t teach me anything “applicable,” but instead teach me how to think.

        The most important ability of the 21st century is the ability to learn, unlearn, and relearn. The strongest tree is the willow tree – not because it has the strongest root or biggest trunk, but because it is flexible enough to endure and sustain anything.

        Be like a willow, adapting to the new ways of doing things.

        9. Set a Goal and Then Forget It

        The most successful of us know what they want to achieve, but they don’t focus on it.

        Sounds paradoxical? You’re right, it does. But here is the logic behind it.

        You need to have a goal of doing something – “I want to become a healthy individual” – and then, you need to reverse engineer how to get there with your habits- “I will go to the gym four times a week.”

        But once you have your goal, you need to “forget” about it and only focus on the process. Because you are working on the process of becoming healthy and it’s always in the making. You will only be as healthy as you take care of your body.

        So you have a goal which isn’t static but keeps on moving.

        If you went to the gym 150 times year and you hit your goal, what would you do then? You would stop going to the gym.

        This is why goal-oriented people experience yo-yo effect[2] and why process-oriented people don’t.

        The difference between process-oriented and goal-oriented people is that the first focus on daily actions while others only focus on the reward at the finish line.

        Set a goal but then forget about it and reap massive awards.

        10. Punish Yourself

        Last two sections are pure Pavlovian – you need to punish bad behavior and reward good behavior. You are the only person who decides what is good and what is bad for you, but when you do, you need to rigorously follow that.

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        I’ve told you in point #3 about bad days and how after one occurs, I do double the work on the next day. That is one of my forms of punishments.

        It’s the need to tell your brain that certain behaviors are unacceptable and that they lead to bad outcomes. That’s what punishments are for.

        You want to tell your brain that there are real consequences to missing your daily habits.[3]

        No favorite food to eat or favorite show to watch or going to the cinema for a new Marvel movie- none, zero, zilch.

        The brain will remember these bad feelings and will try to avoid the behaviors that led to them as much as possible.

        But don’t forget the other side of the same coin.

        11. Reward Yourself

        When you follow and execute on your plan, reward yourself. It’s how the brain knows that you did something good.

        Whenever I finish one of my habits for the day, I open my tracker (who am I kidding, I always keep it open on my desktop) and fill it with a number. As soon as I finish reading 20 pages of a book a day (or a bit more), I open the tracker and write the number down.

        The cell becomes green and gives me an instant boost of endorphin – a great success for the day. Then, it becomes all about not breaking the chain and having as many green fields as possible.

        After 100 days, I crunch some numbers and see how I did.

        If I have less than 10 cheat days, I reward myself with a great meal in a restaurant. You can create your own rewards and they can be daily, weekly, monthly or any arbitrary time table that you create.

        Primoz Bozic, a productivity coach, has gold, silver, and bronze medals as his reward system.[4]

        If you’re having problems creating a system which works for you, contact me via email and we can discuss specifics.

        In the End, It Matters

        What you do matters not only to you but to the people around you.

        When you increase the quality of your life, you indirectly increase the quality of life of people around you. And sometimes, that is all the “motivation” we need to start.

        And that’s the best quote for the end of this article:

        “Motivation gets you started, but habits keep you going.”

        Keep going.

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        More Resources to Help You Build Habits

        Featured photo credit: Anete Lūsiņa via unsplash.com

        Reference

        [1] Stanford Encyclopedia of Philosophy: Sorites paradox
        [2] Muscle Zone: What causes yo-yo effect and how to avoid it?
        [3] Growth Habits: 5 Missteps That Cause You To Quit Building A Habit
        [4] Primoz Bozic: The Lean Review: How to Plan Your 2019 in 20 Minutes

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