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16 Useful LinkedIn Tips To Promote Yourself

16 Useful LinkedIn Tips To Promote Yourself

How much thought do you put into your LinkedIn profile?

LinkedIn is a great way to gain a professional edge as a business owner. Using the platform effectively allows you to connect not only with potential clients by expanding your reach within a business community; it is also a great way to make powerful connections and partners in your industry. I have connected with people who have helped to grow my client list significantly through referrals and partnerships with others in my industry. LinkedIn is a great way to start exploring networking online for those who may not have the time to invest in networking events.

Like all social media platforms, however, there are ways to use your platform effectively and ways to miss the mark.

1. Stop accepting every LinkedIn invitation.

Be picky with those you choose to connect with. Not everyone who sends you an invitation is someone you should want in your network. Like Michael O’donnell states in this insightful article published on LinkedIn Pulse, you should make time to review the profile of every person who invites you to connect, in order to make sure that all connections are relevant to your professional endeavors.

2. Don’t invite everyone!

The concept works the other way as well: you should not accept every invitation, and in turn, you should certainly not invite everybody. If your purpose is to use LinkedIn to grow professional network and to grow, extend your reach, veering of that course will create disorganization. Work according to your vision in order to ensure success.

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3. Anonymous viewing is creepy; make yourself identifiable.

Anonymous viewing has its pros, but it doesn’t change the fact that for those who check to see who has viewed them, it looks creepy. There are many who use LinkedIn to take a look at the clients that their competitors have, which is another reason to be picky about who you choose to invite and the invitations that you accept.

Thanks to technology, there are always little ways to get around roadblocks, and there are those who find a way to uncloak their anonymous viewers. Tread lightly when choosing to browse anonymously.

  • Click on your thumbnail image on the right-hand side, choose privacy and settings.
  • Select what others see when you’ve viewed their profile.
  • Click the option: Your name and headline.

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    4. Be involved.

    Stay in touch with your connections by checking their status updates. Whether you are building your network or simply staying in touch with clients, past and present, follow their updates and stay involved by commenting, and more. It will keep you on their minds!

    5. Hide your connections from creeps.

    Protect your connections, LinkedIn Creeps by editing your settings. The benefits of protecting your connections is not just for your benefit, but for their benefit as well. Your competitors and recruiters can access your connections in order to contact them, keeping your connections private will protect their identities as well.

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    • Scroll to the upper-right hand corner of your LinkedIn profile, in the drop down menu select: Privacy & Settings.
    • Then click on the link “Select Who Can See Your Connections” and from there choose the option: “Only Me” When this is done, save your changes.Managing Your Endorsements

    6. Customize your public profile URL.

    publiclinkedin

      Customizing your URL makes your profile easy to find, remember, and share. You can create a custom URL by going to your public profile and choosing Create a Custom URL on the right-hand side of your screen.

      7. Create a profile badge for your website or blog.

      Create a profile badge that you can easily add to your website or blog, in order to promote your profile, and help to grow your network by making it easier for your followers to find you.

      8. Get rid of generic anchor text links.

      Gone are the boring days of generic anchor text links for your websites, whether business or personal. You can add custom text links to your blogs, and websites, by following some simple steps.

      Increase your website clicks by adding some interesting text links that will draw page visitors and connections to your websites.

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      • Simply click on edit profile, and the contact info, link, a box similar to the one below should pop up.
      • Under websites option, choose other, and add your custom text link.

      contact

        9. Optimize your profile, and get found.

        Simply have a LinkedIn profile page does not guarantee that the right people will find you. Optimizing your profile, however, will certainly help to increase the chances that you will be found through searches. Add keywords that are relevant to you, to your headline and summary.

        10. Complete your profile.

        This goes without saying, and yet, so many choose to leave their profiles incomplete. On a platform built for professionals, an incomplete profile makes you look like anything but that.

        • Make the time to make sure that your history (summary, education, and work) is complete.
        • Give those who would like to connect with you the ability to connect with you on multiple platforms, and add your websites and contact information as well.
        • Remember to add samples of your work as well.

        11. Build a kick-ass digital resume.

        One of the many benefits of using Linkedin for job seeking is the ability to transform your profile into a kick ass resume. Make sure that you have a complete profile and use the Resume Builder Tool to choose a template, edit, and transform it into a PDF that you can print or share!

        12. use OpenLink to expand your network.

        As a premium account holder, you will have the ability to be part of the OpenLing Network, allowing you to be available for messaging with other LinkedIn members. Open Link gives an out for those who would like to connect with other beyond the first-degree connection.

        13. Know who has viewed you.

        Keep up with those who view your profile, not simply to keep up with potential stalkers, but in order to understand how you stack up against those that view you and to connect with those that may have been viewing you. You do have to make yourself identifiable in order to use this feature, no anonymous creepers need attempt.

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        14. Join LinkedIn groups.

        Like Facebook groups, LinkedIn groups are a great way to expand your network and to connect with like minded professionals. You are able to gain access into industry circles and networks by simply joining groups and remaining active within the groups.

        It also makes connecting easier, because you can message group members directly, by passing first-degree connections.

        15. Share updates on Twitter.

        Although automatic syncing your tweets to publish on LinkedIn is no longer an option, you can still post your LinkedIn updates to Twitter by simply selecting the Everyone + Twitter option in Share With dropdown while adding updates.

        16. Use Pulse.

        As a writer/blogger, I find Pulse to be a useful tool for promoting blog posts and articles that I have contributed to other platforms. I have found many clients thanks to my ability to promote my work through Pulse.

        Use Pulse to stay updated on industry news, and share your work in order to increase your readership and connections.

        Featured photo credit: Freelancers Union via Flickr via flickr.com

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        Nancy Laws

        Freelance Writer and Virtual Assistant

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        Last Updated on July 17, 2019

        The Science of Setting Goals (And How It Affects Your Brain)

        The Science of Setting Goals (And How It Affects Your Brain)

        What happens in our heads when we set goals?

        Apparently a lot more than you’d think.

        Goal setting isn’t quite so simple as deciding on the things you’d like to accomplish and working towards them.

        According to the research of psychologists, neurologists, and other scientists, setting a goal invests ourselves into the target as if we’d already accomplished it. That is, by setting something as a goal, however small or large, however near or far in the future, a part of our brain believes that desired outcome is an essential part of who we are – setting up the conditions that drive us to work towards the goals to fulfill the brain’s self-image.

        Apparently, the brain cannot distinguish between things we want and things we have. Neurologically, then, our brains treat the failure to achieve our goal the same way as it treats the loss of a valued possession. And up until the moment, the goal is achieved, we have failed to achieve it, setting up a constant tension that the brain seeks to resolve.

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        Ideally, this tension is resolved by driving us towards accomplishment. In many cases, though, the brain simply responds to the loss, causing us to feel fear, anxiety, even anguish, depending on the value of the as-yet-unattained goal.

        Love, Loss, Dopamine, and Our Dreams

        The brains functions are carried out by a stew of chemicals called neurotransmitters. You’ve probably heard of serotonin, which plays a key role in our emotional life – most of the effective anti-depressant medications on the market are serotonin reuptake inhibitors, meaning they regulate serotonin levels in the brain leading to more stable moods.

        Somewhat less well-known is another neurotransmitter, dopamine. Among other things, dopamine acts as a motivator, creating a sensation of pleasure when the brain is stimulated by achievement. Dopamine is also involved in maintaining attention – some forms of ADHD are linked to irregular responses to dopamine.[1]

        So dopamine plays a key role in keeping us focused on our goals and motivating us to attain them, rewarding our attention and achievement by elevating our mood. That is, we feel good when we work towards our goals.

        Dopamine is related to wanting – to desire. The attainment of the object of our desire releases dopamine into our brains and we feel good. Conversely, the frustration of our desires starves us of dopamine, causing anxiety and fear.

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        One of the greatest desires is romantic love – the long-lasting, “till death do us part” kind. It’s no surprise, then, that romantic love is sustained, at least in part, through the constant flow of dopamine released in the presence – real or imagined – of our true love. Loss of romantic love cuts off that supply of dopamine, which is why it feels like you’re dying – your brain responds by triggering all sorts of anxiety-related responses.

        Herein lies obsession, as we go to ever-increasing lengths in search of that dopamine reward. Stalking specialists warn against any kind of contact with a stalker, positive or negative, because any response at all triggers that reward mechanism. If you let the phone ring 50 times and finally pick up on the 51st ring to tell your stalker off, your stalker gets his or her reward, and learns that all s/he has to do is wait for the phone to ring 51 times.

        Romantic love isn’t the only kind of desire that can create this kind of dopamine addiction, though – as Captain Ahab (from Moby Dick) knew well, any suitably important goal can become an obsession once the mind has established ownership.

        The Neurology of Ownership

        Ownership turns out to be about a lot more than just legal rights. When we own something, we invest a part of ourselves into it – it becomes an extension of ourselves.

        In a famous experiment at Cornell University, researchers gave students school logo coffee mugs, and then offered to trade them chocolate bars for the mugs. Very few were willing to make the trade, no matter how much they professed to like chocolate. Big deal, right? Maybe they just really liked those mugs![2]

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        But when they reversed the experiment, handing out chocolate and then offering to trade mugs for the candy, they found that now, few students were all that interested in the mugs. Apparently the key thing about the mugs or the chocolate wasn’t whether students valued whatever they had in their possession, but simply that they had it in their possession.

        This phenomenon is called the “endowment effect”. In a nutshell, the endowment effect occurs when we take ownership of an object (or idea, or person); in becoming “ours” it becomes integrated with our sense of identity, making us reluctant to part with it (losing it is seen as a loss, which triggers that dopamine shut-off I discussed above).

        Interestingly, researchers have found that the endowment effect doesn’t require actual ownership or even possession to come into play. In fact, it’s enough to have a reasonable expectation of future possession for us to start thinking of something as a part of us – as jilted lovers, gambling losers, and 7-year olds denied a toy at the store have all experienced.

        The Upshot for Goal-Setters

        So what does all this mean for would-be achievers?

        On one hand, it’s a warning against setting unreasonable goals. The bigger the potential for positive growth a goal has, the more anxiety and stress your brain is going to create around it’s non-achievement.

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        It also suggests that the common wisdom to limit your goals to a small number of reasonable, attainable objectives is good advice. The more goals you have, the more ends your brain thinks it “owns” and therefore the more grief and fear the absence of those ends is going to cause you.

        On a more positive note, the fact that the brain rewards our attentiveness by releasing dopamine means that our brain is working with us to direct us to achievement. Paying attention to your goals feels good, encouraging us to spend more time doing it. This may be why outcome visualization — a favorite technique of self-help gurus involving imagining yourself having completed your objectives — has such a poor track record in clinical studies. It effectively tricks our brain into rewarding us for achieving our goals even though we haven’t done it yet!

        But ultimately, our brain wants us to achieve our goals, so that it’s a sense of who we are that can be fulfilled. And that’s pretty good news!

        More About Goals Setting

        Featured photo credit: Alexa Williams via unsplash.com

        Reference

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