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16 Useful LinkedIn Tips To Promote Yourself

16 Useful LinkedIn Tips To Promote Yourself

How much thought do you put into your LinkedIn profile?

LinkedIn is a great way to gain a professional edge as a business owner. Using the platform effectively allows you to connect not only with potential clients by expanding your reach within a business community; it is also a great way to make powerful connections and partners in your industry. I have connected with people who have helped to grow my client list significantly through referrals and partnerships with others in my industry. LinkedIn is a great way to start exploring networking online for those who may not have the time to invest in networking events.

Like all social media platforms, however, there are ways to use your platform effectively and ways to miss the mark.

1. Stop accepting every LinkedIn invitation.

Be picky with those you choose to connect with. Not everyone who sends you an invitation is someone you should want in your network. Like Michael O’donnell states in this insightful article published on LinkedIn Pulse, you should make time to review the profile of every person who invites you to connect, in order to make sure that all connections are relevant to your professional endeavors.

2. Don’t invite everyone!

The concept works the other way as well: you should not accept every invitation, and in turn, you should certainly not invite everybody. If your purpose is to use LinkedIn to grow professional network and to grow, extend your reach, veering of that course will create disorganization. Work according to your vision in order to ensure success.

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3. Anonymous viewing is creepy; make yourself identifiable.

Anonymous viewing has its pros, but it doesn’t change the fact that for those who check to see who has viewed them, it looks creepy. There are many who use LinkedIn to take a look at the clients that their competitors have, which is another reason to be picky about who you choose to invite and the invitations that you accept.

Thanks to technology, there are always little ways to get around roadblocks, and there are those who find a way to uncloak their anonymous viewers. Tread lightly when choosing to browse anonymously.

  • Click on your thumbnail image on the right-hand side, choose privacy and settings.
  • Select what others see when you’ve viewed their profile.
  • Click the option: Your name and headline.

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    4. Be involved.

    Stay in touch with your connections by checking their status updates. Whether you are building your network or simply staying in touch with clients, past and present, follow their updates and stay involved by commenting, and more. It will keep you on their minds!

    5. Hide your connections from creeps.

    Protect your connections, LinkedIn Creeps by editing your settings. The benefits of protecting your connections is not just for your benefit, but for their benefit as well. Your competitors and recruiters can access your connections in order to contact them, keeping your connections private will protect their identities as well.

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    • Scroll to the upper-right hand corner of your LinkedIn profile, in the drop down menu select: Privacy & Settings.
    • Then click on the link “Select Who Can See Your Connections” and from there choose the option: “Only Me” When this is done, save your changes.Managing Your Endorsements

    6. Customize your public profile URL.

    publiclinkedin

      Customizing your URL makes your profile easy to find, remember, and share. You can create a custom URL by going to your public profile and choosing Create a Custom URL on the right-hand side of your screen.

      7. Create a profile badge for your website or blog.

      Create a profile badge that you can easily add to your website or blog, in order to promote your profile, and help to grow your network by making it easier for your followers to find you.

      8. Get rid of generic anchor text links.

      Gone are the boring days of generic anchor text links for your websites, whether business or personal. You can add custom text links to your blogs, and websites, by following some simple steps.

      Increase your website clicks by adding some interesting text links that will draw page visitors and connections to your websites.

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      • Simply click on edit profile, and the contact info, link, a box similar to the one below should pop up.
      • Under websites option, choose other, and add your custom text link.

      contact

        9. Optimize your profile, and get found.

        Simply have a LinkedIn profile page does not guarantee that the right people will find you. Optimizing your profile, however, will certainly help to increase the chances that you will be found through searches. Add keywords that are relevant to you, to your headline and summary.

        10. Complete your profile.

        This goes without saying, and yet, so many choose to leave their profiles incomplete. On a platform built for professionals, an incomplete profile makes you look like anything but that.

        • Make the time to make sure that your history (summary, education, and work) is complete.
        • Give those who would like to connect with you the ability to connect with you on multiple platforms, and add your websites and contact information as well.
        • Remember to add samples of your work as well.

        11. Build a kick-ass digital resume.

        One of the many benefits of using Linkedin for job seeking is the ability to transform your profile into a kick ass resume. Make sure that you have a complete profile and use the Resume Builder Tool to choose a template, edit, and transform it into a PDF that you can print or share!

        12. use OpenLink to expand your network.

        As a premium account holder, you will have the ability to be part of the OpenLing Network, allowing you to be available for messaging with other LinkedIn members. Open Link gives an out for those who would like to connect with other beyond the first-degree connection.

        13. Know who has viewed you.

        Keep up with those who view your profile, not simply to keep up with potential stalkers, but in order to understand how you stack up against those that view you and to connect with those that may have been viewing you. You do have to make yourself identifiable in order to use this feature, no anonymous creepers need attempt.

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        14. Join LinkedIn groups.

        Like Facebook groups, LinkedIn groups are a great way to expand your network and to connect with like minded professionals. You are able to gain access into industry circles and networks by simply joining groups and remaining active within the groups.

        It also makes connecting easier, because you can message group members directly, by passing first-degree connections.

        15. Share updates on Twitter.

        Although automatic syncing your tweets to publish on LinkedIn is no longer an option, you can still post your LinkedIn updates to Twitter by simply selecting the Everyone + Twitter option in Share With dropdown while adding updates.

        16. Use Pulse.

        As a writer/blogger, I find Pulse to be a useful tool for promoting blog posts and articles that I have contributed to other platforms. I have found many clients thanks to my ability to promote my work through Pulse.

        Use Pulse to stay updated on industry news, and share your work in order to increase your readership and connections.

        Featured photo credit: Freelancers Union via Flickr via flickr.com

        More by this author

        Nancy Laws

        Freelance Writer and Virtual Assistant

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        Last Updated on January 21, 2020

        What Is Creativity? We All Have It, and Need It

        What Is Creativity? We All Have It, and Need It

        Do you think of yourself as a creative person? Do you play the drums or do watercolor paintings? Perhaps compose songs or direct plays? Can you even relate to any of these so called ‘creative’ experiences? Growing up, did you ever have that ‘artistic’ sibling or friend who excelled in drawing, playing instruments or literature? And you maybe wondered why you can’t even compose a birthday card greeting–or that drawing stick figures is the furthest you’ll ever get to drawing a family portrait. Many people have this common assumption that creativity is an inborn talent; only a special group of people are inherently creative, and everyone else just unfortunately does not have that special ability. You either have that creative flair or instinct, or you don’t. But, this is far from the truth! So what is creativity?

        Can I Be Creative?

        The fact is, that everyone has an innate creative ability. Despite what most people may think, creativity is a skill that everyone can learn and hone on. It’s a skill with huge leverage that allows you to generate enormous amounts of value from relatively little input. How is that so? You’ll have to start by expanding your definition of creativity. Ironically, you have to be creative and ‘think out of the box’ with the definition! Creativity at its heart, is being able to see things in a way that others cannot. It’s a skill that helps you find new perspectives to create new possibilities and solutions to different problems. So, if you encounter different challenges and problems that need solving on a regular basis, then creativity is an invaluable skill to have.Let’s say, for example, that you work in sales. Having creativity will help you to look for new ways to approach and reach out to potential customers. Or perhaps you’re a teacher. In this role you have to constantly look for new ways to deliver your message and educate your students.

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        How Creativity Works

        Let me break another misconception about creativity, which is that it’s only used to create completely “new” or “original” things. Again, this is far from the truth. Because nothing is ever completely new or original. Everything, including works of art, doesn’t come from nothing. Everything derives from some sort of inspiration. That means that creativity works by connecting things together in order to derive new meaning or value.From this perspective, you can see a lot of creativity in action. In technology, Apple combines traditional computers with design and aesthetics to create new ways to use digital products. In music, a musician may be inspired by various styles of music, instruments and rhythms to create an entirely new type of song. All of these examples are about connecting different ideas, finding common ground amongst the differences, and creating a completely new idea out of them.

        What Really Is Creativity?

        Creativity Needs an Intention

        Another misconception about the creative process is that you can just be in a general “creative” state. Real creativity isn’t about coming up with “eureka!” moments for random ideas. Instead, to be truly creative, you need to have a direction. You have to ask yourself this question: “What problem am I trying to solve?” Only by knowing the answer to this question can you start flexing your creativity muscles. Often times, the idea of creativity is associated with the ‘Right’ brain, with intuition and imagination. Hence a lot of focus is placed on the ‘Right’ brain when it comes to creativity. But, to get the most out of creativity, you need to utilize both sides of your brain–Right and Left–which means using the analytical and logical part of your brain, too. This may sound surprising to you, but creativity has a lot to do with problem solving. And, problem solving inherently involves logic and analysis. So instead of throwing out the ‘Left’ brain, full creativity needs them to work in unison. For example, when you’re looking for new ideas, your ‘Left’ brain will guide you to a place of focus, which is based on your objective behind the ideas you’re searching for. The ‘Right’ brain then guides you to gather and explore based on your current focus. And when you decide to try out these new ideas, your ‘Right’ brain will give you novel solutions outside of the ones you already know. Your ‘Left’ brain then helps you evaluate and tune the solutions to work better in practice. So, logic and creativity actually work hand in hand, and not one at the expense of the other.

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        Creativity Is a Skill

        At the end of the day, creativity is a skill. It’s not some innate or natural born talent that some have over others. What this means is that creativity and innovation can be practiced and improved upon systematically.A skill can be learned and practiced by applying your strongest learning styles. Want to know what your learning style is? Try this test. A skill can be measured and improved through a Feedback Loop, and can be continuously upgraded over time by regular practice. Through regular practice, your creativity goes through different stages of proficiency. This means that you can become more and more creative! If you never thought that creativity was relevant to you, or that you don’t have a knack for being creative… think again! You can use creativity in any aspect of your life. In fact you should use it, as it will allow you to to break through your usual loop, get you out of your comfort zone, and inspire you to grow and try new things. Creativity will definitely give you an edge when you’re trying to solve a problem or come up with new solutions.

        Start Connecting the Dots

        Excited to start honing your creativity? Here at Lifehack, we’ve got a wealth of knowledge to help you get started. We understand that creativity is a matter of connecting things together in order to derive new meaning or value. So, if you want to learn how to start connecting the dots, check out these tips:

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        Featured photo credit: rawpixel via unsplash.com

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