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16 Useful LinkedIn Tips To Promote Yourself

16 Useful LinkedIn Tips To Promote Yourself

How much thought do you put into your LinkedIn profile?

LinkedIn is a great way to gain a professional edge as a business owner. Using the platform effectively allows you to connect not only with potential clients by expanding your reach within a business community; it is also a great way to make powerful connections and partners in your industry. I have connected with people who have helped to grow my client list significantly through referrals and partnerships with others in my industry. LinkedIn is a great way to start exploring networking online for those who may not have the time to invest in networking events.

Like all social media platforms, however, there are ways to use your platform effectively and ways to miss the mark.

1. Stop accepting every LinkedIn invitation.

Be picky with those you choose to connect with. Not everyone who sends you an invitation is someone you should want in your network. Like Michael O’donnell states in this insightful article published on LinkedIn Pulse, you should make time to review the profile of every person who invites you to connect, in order to make sure that all connections are relevant to your professional endeavors.

2. Don’t invite everyone!

The concept works the other way as well: you should not accept every invitation, and in turn, you should certainly not invite everybody. If your purpose is to use LinkedIn to grow professional network and to grow, extend your reach, veering of that course will create disorganization. Work according to your vision in order to ensure success.

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3. Anonymous viewing is creepy; make yourself identifiable.

Anonymous viewing has its pros, but it doesn’t change the fact that for those who check to see who has viewed them, it looks creepy. There are many who use LinkedIn to take a look at the clients that their competitors have, which is another reason to be picky about who you choose to invite and the invitations that you accept.

Thanks to technology, there are always little ways to get around roadblocks, and there are those who find a way to uncloak their anonymous viewers. Tread lightly when choosing to browse anonymously.

  • Click on your thumbnail image on the right-hand side, choose privacy and settings.
  • Select what others see when you’ve viewed their profile.
  • Click the option: Your name and headline.

NancyLaws2015

    4. Be involved.

    Stay in touch with your connections by checking their status updates. Whether you are building your network or simply staying in touch with clients, past and present, follow their updates and stay involved by commenting, and more. It will keep you on their minds!

    5. Hide your connections from creeps.

    Protect your connections, LinkedIn Creeps by editing your settings. The benefits of protecting your connections is not just for your benefit, but for their benefit as well. Your competitors and recruiters can access your connections in order to contact them, keeping your connections private will protect their identities as well.

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    • Scroll to the upper-right hand corner of your LinkedIn profile, in the drop down menu select: Privacy & Settings.
    • Then click on the link “Select Who Can See Your Connections” and from there choose the option: “Only Me” When this is done, save your changes.Managing Your Endorsements

    6. Customize your public profile URL.

    publiclinkedin

      Customizing your URL makes your profile easy to find, remember, and share. You can create a custom URL by going to your public profile and choosing Create a Custom URL on the right-hand side of your screen.

      7. Create a profile badge for your website or blog.

      Create a profile badge that you can easily add to your website or blog, in order to promote your profile, and help to grow your network by making it easier for your followers to find you.

      8. Get rid of generic anchor text links.

      Gone are the boring days of generic anchor text links for your websites, whether business or personal. You can add custom text links to your blogs, and websites, by following some simple steps.

      Increase your website clicks by adding some interesting text links that will draw page visitors and connections to your websites.

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      • Simply click on edit profile, and the contact info, link, a box similar to the one below should pop up.
      • Under websites option, choose other, and add your custom text link.

      contact

        9. Optimize your profile, and get found.

        Simply have a LinkedIn profile page does not guarantee that the right people will find you. Optimizing your profile, however, will certainly help to increase the chances that you will be found through searches. Add keywords that are relevant to you, to your headline and summary.

        10. Complete your profile.

        This goes without saying, and yet, so many choose to leave their profiles incomplete. On a platform built for professionals, an incomplete profile makes you look like anything but that.

        • Make the time to make sure that your history (summary, education, and work) is complete.
        • Give those who would like to connect with you the ability to connect with you on multiple platforms, and add your websites and contact information as well.
        • Remember to add samples of your work as well.

        11. Build a kick-ass digital resume.

        One of the many benefits of using Linkedin for job seeking is the ability to transform your profile into a kick ass resume. Make sure that you have a complete profile and use the Resume Builder Tool to choose a template, edit, and transform it into a PDF that you can print or share!

        12. use OpenLink to expand your network.

        As a premium account holder, you will have the ability to be part of the OpenLing Network, allowing you to be available for messaging with other LinkedIn members. Open Link gives an out for those who would like to connect with other beyond the first-degree connection.

        13. Know who has viewed you.

        Keep up with those who view your profile, not simply to keep up with potential stalkers, but in order to understand how you stack up against those that view you and to connect with those that may have been viewing you. You do have to make yourself identifiable in order to use this feature, no anonymous creepers need attempt.

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        14. Join LinkedIn groups.

        Like Facebook groups, LinkedIn groups are a great way to expand your network and to connect with like minded professionals. You are able to gain access into industry circles and networks by simply joining groups and remaining active within the groups.

        It also makes connecting easier, because you can message group members directly, by passing first-degree connections.

        15. Share updates on Twitter.

        Although automatic syncing your tweets to publish on LinkedIn is no longer an option, you can still post your LinkedIn updates to Twitter by simply selecting the Everyone + Twitter option in Share With dropdown while adding updates.

        16. Use Pulse.

        As a writer/blogger, I find Pulse to be a useful tool for promoting blog posts and articles that I have contributed to other platforms. I have found many clients thanks to my ability to promote my work through Pulse.

        Use Pulse to stay updated on industry news, and share your work in order to increase your readership and connections.

        Featured photo credit: Freelancers Union via Flickr via flickr.com

        More by this author

        Nancy Laws

        Freelance Writer and Virtual Assistant

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        Last Updated on September 17, 2018

        How to Stop Multitasking and Become Way More Productive

        How to Stop Multitasking and Become Way More Productive

        Today we are expected to work in highly disruptive environments. We sit down at our desks, turn on our computer and immediately we are hit with hundreds of emails all vying for our attention.

        Our phones are beeping and pinging with new alerts to messages, likes and comments and our colleagues are complaining about the latest company initiative is designed to get us to do more work and spend less time at home.

        All these distractions result in us multitasking where our attention is switching between one crisis and the next.

        Multitasking is a problem. But how to stop multitasking?

        How bad really is multitasking?

        It dilutes your focus and attention so even the easiest of tasks become much harder and take longer to complete.

        Studies have shown that while you think you are multitasking, you are in fact task switching, which means your attention is switching between two or more pieces of work and that depletes the energy resources you have to do your work.

        This is why, even though you may have done little to no physical activity, you arrive home at the end of the day feeling exhausted and not in the mood to do anything.

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        We know it is not a good way to get quality work done, but the demands for out attention persist and rather than reduce, are likely to increase as the years go by.

        So what to do about it?

        Ways to stop multitasking and increase productivity

        Now, forget about how to multitask!

        Here are a few strategies on how to stop multitasking so you can get better quality and more work done in the time you have each working day:

        1. Get enough rest

        When you are tired, your brain has less strength to resist even the tiniest attention seeker. This is why when you find your mind wandering, it is a sign your brain is tired and time to take a break.

        This does not just mean taking breaks throughout the day, it also means making sure you get enough sleep every day.

        When you are well rested and take short regular breaks throughout the day your brain is fully refuelled and ready to focus in on the work that is important.

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        2. Plan your day

        When you don’t have a plan for the day, the day will create a plan for you. When you allow outside influences to take control of your day, it is very hard not to be dragged off in all directions.

        When you have a plan for the day, when you arrive at work your brain knows exactly what it is you want to accomplish and will subconsciously have prepared itself for a sustained period of focused work.

        Your resistance to distractions and other work will be high and you will focus much better on the work that needs doing.

        3. Remove everything from your desk and screen except for the work you are doing

        I learned this one a long time ago. In my previous work, I worked in a law office and I had case files to deal with. If I had more than one case file on my desk at any one time, I would find my eyes wandering over the other case files on my desk when I had something difficult to do.

        I was looking for something easier. This meant often I was working on three or four cases at one time and that always led to mistakes and slower completion.

        Now when I am working on something, I am in full-screen mode where all I can see is the work I am working on right now.

        4. When at your desk, do work

        We are creatures of habit. If we do our online shopping and news reading at our desks as well as our work, we will always have the temptation to be doing stuff that we should not be doing at that moment.

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        Do your online shopping from another place—your home or from your phone when you are having a break—and only do your work when at your desk. This conditions your brain to focus in on your work and not other distractions.

        5. Learn to say no

        Whenever you hear the phrase “learn to say no,” it does not mean going about being rude to everyone. What it does mean is delay saying yes.

        Most problems occur when we say “yes” immediately. We then have to spend an inordinate amount of energy thinking of ways to get ourselves out of the commitment we made.

        By saying “let me think about it” or “can I let you know later” gives you time to evaluate the offer and allows you to get back to what you were doing quicker.

        6. Turn off notifications on your computer

        For most of us, we still use computers to do our work. When you have email alert pop-ups and other notifications turned on, they will distract you no matter how strong you feel.

        Turn them off and schedule email reviewing for times between doing your focused work. Doing this will give you a lot of time back because you will be able to remain focused on the work in front of you.

        7. Find a quiet place to do your most important work

        Most workplaces have meeting rooms that are vacant. If you do have important work to get done, ask if you can use one of those rooms and do your work there.

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        You can close the door, put on your headphones and just focus on what is important. This is a great way to remove all the other, non-important, tasks demanding your attention and just focus on one piece of work.

        The bottom line

        Focusing on one piece of work at a time can be hard but the benefits to the amount of work you get done are worth it. You will make fewer mistakes, you will get more done and will feel a lot less tired at the end of the day.

        Make a list of the four or five things you want to get done the next day before you finish your work for the day and when you start the day, begin at the top of the list with the first item.

        Don’t start anything else until you have finished the first one and then move on to the second one. This one trick will help you to become way more productive.

        Featured photo credit: Unsplash via unsplash.com

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