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12 Effective Tools That Help Manage Your Social Media

12 Effective Tools That Help Manage Your Social Media

Since its inception in 2005, social media has evolved from a purely social network to a professional medium that is capable of creating online brand recognition. Its versatility as a professional tool is unrivaled, as it can be utilized to achieve everything from successfully engaging customers in real-time to accurately measuring the effectiveness of your campaigns and application of big data.

The sheer scope of social media is staggering, and it can be quite difficult to use it effectively in the pursuit of multiple goals. Fortunately for business owners, there is now a wealth of social media tools that can be used to manage your marketing and get the most from its individual platforms. There are options suitable for all levels of experience and knowledge, including the following:

Basic Tools

1. Pocket

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    One of the main challenges in contemporary marketing is how to constantly cultivate high-quality and engaging content. This is central to improving your brand’s online visibility, but without a skilled content writer it can be difficult to sustain excellence over a prolonged period of time. This is where Pocket comes in, as it is a basic tool that allows you to review a huge collection of articles before sharing them across your Twitter and Facebook profiles.

    Pros:

    The main benefit of Pocket is that it has been designed to integrate easily with your existing online profile. It therefore includes a browser-based option at GetPocket, a Chrome extension with Twitter integration and a mobile app. This ensures that the product is easy to use, time effective and accessible wherever you are.

    Cons:

    The publication of articles in real-time may be crucial in some instances, so it is important that content can be synced successfully across all platforms. This has been a recurring issue with Pocket, however, with the result that many issues have been unable to share copy across all platforms on a consistent basis.

    2. ShareRoot

    Screen Shot 2014-08-05 at 11.13.19 AM

      On a similar note, ShareRoot has also been designed to manage online content and copy. The difference between this and Pocket, however, is that ShareRoot is focused solely on Pinterest and optimizing the levels of engagement for this site. Its core purpose is to enable the successful management of content on users’ Pinterest boards and increase sales efficiency for business clients, while it can also allow you to create a tab that converts social media traffic into Pinterest followers.

      Pros:

      Aside from serving as an all-in-one solution for Pinterest engagement, ShareRoot is also extremely time effective and enables you to schedule individual pins according to your needs. This reduces the need for regular site visits, and ultimately improves your efficiency as a marketer or business owner.

      Cons:

      Given the evolved and versatile nature of ShareRoot, it is slightly frustrating that the tool has not been developed to incorporate other social media platforms. The platform has already been developed, so it stands to reason that users should be somewhat disappointed that they cannot access different tiers and sites.

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      3. Smqueue

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        We have already said how high-quality and insightful content is central to developing a vibrant online presence, but you also need to ensure that you post regularly. If you have accumulated over 100 blog posts or articles and are looking to share them multiple times throughout the day, you should consider using the simple Smqueue tool to automate and schedule the publication of this content. This tool also enables you to share the content through platforms such as Twitter, LinkedIn and Facebook, so you can effectively save time without compromising on your content output.

        Pros:

        Interestingly, Smqueue enables you to set recurring time slots for publication, so the process is simplified even further over time. This will ensure that your content becomes more easily discoverable through all social media platforms, which is crucial as you look to establish a strong online presence.

        Cons:

        While it may be effective, the concept of automation in social media is becoming increasingly unpopular among marketers. This is because it contravenes our knowledge of Google and modern content curation, which suggest that the publication of real-time and topical content is the best way of driving genuine engagement.

        4. PowToon

        Powtown screenshot

          While it is well known that video marketing is an increasingly effective and measurable technique, achieving success is easier said than done. At the moment, one of the most effective methods of video marketing is through YouTube in-streaming; although the issue with this is that it requires high-quality production that can cost hundreds of dollars. This is where PowToon comes in, as it has emerged as one of simplest and best free-to-access video production tools on the market in recent times.

          Pros:

          When used effectively, PowToon can deliver a video of incredible craftsmanship and production quality. This is a key difference between this tool and alternative free-to-access applications, as it drives a higher standard of visuals and creates a finished product that has the best possible chance of engaging viewers.

          Cons:

          In general terms, you can create the framework and imagery for a functional video within a matter of hours when using PowToon. Evolving this into a high-quality and impeccably produced video will require a considerable amount of time, however, which utilizes significant levels of labor and eats into the savings made by not hiring a professional production company.

          Intermediate Tools

          5. vCita

          Vcita-Is-Great-for-Generating-Leads

            Once you begin to deal with social plugins and similar tools, you are handling a more intermediate and complex media tool. Take vCita, for example, which has been designed to manage the procurement and booking processes of one-on-one coaching sessions and meetings. Described as a client engagement platform for small and independent businesses, it can be integrated into your website and allows both internal users and visitors to schedule meetings at the touch of a button, view calendars and manage their time effectively.

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            Pros:

            While vCita is clearly a time-saving application, it also offers considerable convenience to users. This is primarily because it can be automatically synced with your Google calendar, so that you simultaneously manage your professional and personal time and block off space to avoid a conflict of interest.

            Cons:

            Although this is a minor fault, the model behind vCita relies heavily on effective installation and the responsible use of others. Not only must the plugin be integrated effectively with your website, for example, but it is important that every user understand the application if they are to use it wisely and not create confusion among colleagues.

            6. OptinMonster

            Screen Shot 2014-08-05 at 11.18.05 AM

              On the subject of plugins, OptinMonster is another intermediate option that enables you to establish a larger number of email subscribers for your blog or website. Beyond this, it also drives more effective engagement with prospective clients, which in turn should have a positive impact on your rate of sales conversions. Installing and monitoring this plugin requires a certain amount of knowledge and awareness, however, so you should take the time to get to grips with this tool before implementing it fully.

              Pros:

              OptinMonster is unique in that it directly tackles one of the biggest challenges in business, which is translating email subscribers into motivated customers. It also achieves this in a manner that is easily measurable, which in turn offers a unique insight into the effectiveness of your individual outreach and direct marketing campaigns.

              Cons:

              There are several innovative features included with the OptinMonster, although some of these have created issues among users. The Exit Intent tool has been particularly controversial, as it triggers a pop-up box to appear when a visitor’s mouse cursor heads outside of the main window and looks to exit. This has been described as intrusive by some users, who feel as though it is a gimmick to retain their interest.

              7. BuzzFork

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                The concise and real-time nature of social media can be either empowering or damning for your business depending on how you utilize it, and no site embodies this principle better than Twitter. BuzzFork has been designed to target like-minded users and Twitter followers with your company’s profile. It achieves this using an advanced algorithm, which reviews users’ Tweets according to a predetermined set of criteria and identifies the individuals who are most likely to have an interest in your product, service or philosophy.

                Pros:

                There is a keen analytical element to BuzzFork, which transforms data about your recent Twitter followers such as their interests and Klout score into actionable insight. This reveals the topical trends and subjects that are being discussed in your social community, and allows you to tailor content with a view to maximizing engagement.

                Cons:

                As mentioned above, BuzzFork uses a so-called ‘favoriting’ algorithm, as it uses predetermined programming to determine which Tweets and updates are relevant to your business. Although you can establish broad criteria that helps to refine the search process, BuzzFork forces you to sacrifice an element of control over your social media output.

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                8. Piktochart

                piktochart

                  While it is now widely accepted that content is king in the worlds of social media and online marketing, the challenge of cultivating high-quality copy remains a significant issue. There is also the issue of diversity, and the most successful brands and businesses are able to publish content across multiple mediums and incorporate features such as video, imagery and text. Piktochart can help you with this endeavor, as it is an infographic and design application with the capacity to create informative and visually engaging content across all social media platforms.

                  Pros:

                  While using Piktochart successfully demands that you have a creative eye for detail, the design process is relatively simple and there is no need for you to boast experience of creating visuals or working with graphics. Thanks to the range and quality of resources available, including in-depth video tutorials, it is possible to bring your content to life without the need for professional expertise.

                  Cons:

                  While Piktochart is an innovative and purposeful social media app, it is underpinned by a number of predetermined design themes and a tiered structure. This means that you are relatively limited in terms of the infographics that you create, while many of the best themes are only available through a paid account rather than the free-to-access alternative.

                  Advanced Tools

                  9. 22Social

                  22social

                    In terms of slightly more advanced social media management tools, 22Social stands as one of the most prominent. It has numerous advanced and innovative features, and its primary purpose is to turn your business’s Facebook page into a veritable website in its own right. Through this tool, you can create multiple content pages that are accessible through individual tabs on your Facebook page, and there is even the option to configure them so that they can be viewed by prospective customers who have yet to ‘like’ your page.

                    Pros:

                    Aside from its unique purpose, 22Social offers a number of benefits to users. To begin with, it provides a huge portfolio of layout options, each of which can incorporate multimedia content such as videos and imagery alongside text. It can also be integrated into your existing website, so that traffic can be redirected between both resources according to your demands.

                    Cons:

                    Like the vast majority of advanced social media apps, 22Social does not come cheap. While users can access it for just $2 during the first month, it incurs a recurring, four-weekly charge of $22 after this point. This is a relatively large investment for small business owners, and the lack of an extended trial period makes it difficult for them to make a commitment.

                    10. Jelly

                    22social wm_Screenshot_20120628022316

                      Successful customer engagement is the Holy Grail for small business owners in 2014, as this provides them with an opportunity to build brand loyalty and capture a larger share of their market. As a result of this, there has been a high volume of tools and applications designed to assist brands in connecting with customers across an integrated social media profile. Jelly achieves this by providing a single medium for interacting with customers through social media, whether you wish to crowd source opinions on future products and services or answer consumer issues directly.

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                      Pros:

                      With so many customers active through social media, attempting to answer and respond to individual queries is extremely difficult. Jelly simplifies this process, as it can be integrated with a host of online channels and provides an effective platform for two-way interaction with consumers. It can also be used as a research tool, with the potential to gather huge amounts of data and information.

                      Cons:

                      While the concept behind Jelly and its design provide huge advantages to business owners who want to engage their customers, the tool is reliant on human interaction if it is to be successful. It will therefore only ever be as effective as the employees you task to pose and answer questions, while the quality of data gathered through the course of research demands a keen attention to detail.

                      11. Pushover and IFTT

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                        The real-time nature of social media can be intimidating, especially for small business owners with minimal time. An inability to keep pace with breaking news and industry trends can have a devastating impact on your business, as more proactive rivals can capitalize on this and seize some of your market share. To avoid this, phone notification service Pushover and web connection outlet IFTTT have collaborated to create a mobile filtering solution that analyzes huge amounts of data and delivers real-time updates to iOS and Android devices.

                        Pros:

                        The collaboration of two technological powerhouses has created a well-designed and innovative application that can genuinely empower a more responsive business. The fact that it delivers targeted updates to both iOS and Android devices is a huge advantage, while other devices can also be synced with the app so that you need never miss out on crucial news and trending data.

                        Cons:

                        The quality of the information delivered through this tool relies on your initial input, as the real-time updates that you will receive will be based on the terms, keywords and criteria that you dictate. This again runs the risk of the tool failing due to human error, so a great deal of in-depth and time-consuming research will be required to get the most from the application.

                        12. Sprout Social

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                          If you are in the market for an advanced and comprehensive social media management tool, you should look no further than Sprout Social. It not only offers you a broad insight across multiple platforms and channels, but there is also an opportunity to target specific sites and access detailed data reports. It also combines complex data, algorithms and analytical tools with an easy-to-follow interface, so that you can delve beyond the surface of your business’s social media performance without needing to become an expert on the subject.

                          Pros:

                          The main advantage of using Sprout Social ahead of similar tools is its easy-to-understand delivery of data, while the unique Smart Inbox feature collates all of your social media notifications in a single and well-organized space. There is also an extremely useful Feedback feature, which analyzes your overall performance on a daily basis and offers specific tips for improvement.

                          Cons:

                          Although it is marketed as an all-in-one social media solution, the lack of integration with email marketing is as disappointing as it is notable. This is a central feature of contemporary online marketing, so it would be beneficial to manage this directly through the Sprout Social application. This is especially true when you consider the tiered cost of the tool, with prices ranging from a basic $39 per month to $899 per month for users with unlimited social media profiles.

                          Featured photo credit: Jason Howie via flickr.com

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                          Trending in Productivity

                          1 We Do What We Know Is Bad for Us, Why? 2 13 Bad Habits You Need to Quit Right Away 3 How to Reprogram Your Brain Like a Computer And Hack Your Habits 4 14 Ideas on How to Measure Productivity to Make Progress 5 11 Things You Can Do to Increase Employee Productivity

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                          Last Updated on January 6, 2021

                          14 Ideas on How to Measure Productivity to Make Progress

                          14 Ideas on How to Measure Productivity to Make Progress

                          Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

                          In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

                          For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

                          For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

                          Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

                          Knowing this information we can now better determine what course of action to take with salesperson #1.

                          Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

                          How to Measure Productivity With Management Techniques

                          Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

                          1. Identify Long and Short-Term Goals

                          Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

                          For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

                          2. Break Down Goals Into Smaller Weekly Objectives

                          Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

                          Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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                          Productivity = number of new customers ÷ number of sales calls made

                          3. Create a System

                          Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

                          This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

                          You can do the same thing and just adapt it to your business.

                          Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

                          Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

                          4. Evaluate, Evaluate, Evaluate!

                          We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

                          If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

                          Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

                          Just remember that you and your management style contribute directly to your employees’ productivity.

                          5. Use a Ratings Scale

                          Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

                          Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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                          It’s also a good way to track long-term progress and growth in areas that need improvement.

                          6. Hire “Mystery Shoppers”

                          This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

                          You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

                          You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

                          7. Offer Feedback Forms

                          Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

                          First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

                          Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

                          You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

                          8. Track Cost Effectiveness

                          This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

                          Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

                          Having this information is very useful in forecasting expenses and estimating budgets.

                          9. Use Self-Evaluations

                          Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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                          Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

                          10. Monitor Time Management

                          This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

                          Time Management Tips to Improve Productivity

                            The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

                            While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

                            11. Analyze New Customer Acquisition

                            We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

                            Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

                            For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

                            Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

                            Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

                            From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

                            12. Utilize Peer Feedback

                            This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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                            Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

                            Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

                            It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

                            13. Encourage Innovation and Don’t Penalize Failure

                            When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

                            Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

                            Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

                            14. Use an External Evaluator

                            Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

                            They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

                            While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

                            Final Thoughts

                            These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

                            The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

                            The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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                            Featured photo credit: William Iven via unsplash.com

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