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12 Effective Tools That Help Manage Your Social Media

12 Effective Tools That Help Manage Your Social Media

Since its inception in 2005, social media has evolved from a purely social network to a professional medium that is capable of creating online brand recognition. Its versatility as a professional tool is unrivaled, as it can be utilized to achieve everything from successfully engaging customers in real-time to accurately measuring the effectiveness of your campaigns and application of big data.

The sheer scope of social media is staggering, and it can be quite difficult to use it effectively in the pursuit of multiple goals. Fortunately for business owners, there is now a wealth of social media tools that can be used to manage your marketing and get the most from its individual platforms. There are options suitable for all levels of experience and knowledge, including the following:

Basic Tools

1. Pocket

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    One of the main challenges in contemporary marketing is how to constantly cultivate high-quality and engaging content. This is central to improving your brand’s online visibility, but without a skilled content writer it can be difficult to sustain excellence over a prolonged period of time. This is where Pocket comes in, as it is a basic tool that allows you to review a huge collection of articles before sharing them across your Twitter and Facebook profiles.

    Pros:

    The main benefit of Pocket is that it has been designed to integrate easily with your existing online profile. It therefore includes a browser-based option at GetPocket, a Chrome extension with Twitter integration and a mobile app. This ensures that the product is easy to use, time effective and accessible wherever you are.

    Cons:

    The publication of articles in real-time may be crucial in some instances, so it is important that content can be synced successfully across all platforms. This has been a recurring issue with Pocket, however, with the result that many issues have been unable to share copy across all platforms on a consistent basis.

    2. ShareRoot

    Screen Shot 2014-08-05 at 11.13.19 AM

      On a similar note, ShareRoot has also been designed to manage online content and copy. The difference between this and Pocket, however, is that ShareRoot is focused solely on Pinterest and optimizing the levels of engagement for this site. Its core purpose is to enable the successful management of content on users’ Pinterest boards and increase sales efficiency for business clients, while it can also allow you to create a tab that converts social media traffic into Pinterest followers.

      Pros:

      Aside from serving as an all-in-one solution for Pinterest engagement, ShareRoot is also extremely time effective and enables you to schedule individual pins according to your needs. This reduces the need for regular site visits, and ultimately improves your efficiency as a marketer or business owner.

      Cons:

      Given the evolved and versatile nature of ShareRoot, it is slightly frustrating that the tool has not been developed to incorporate other social media platforms. The platform has already been developed, so it stands to reason that users should be somewhat disappointed that they cannot access different tiers and sites.

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      3. Smqueue

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        We have already said how high-quality and insightful content is central to developing a vibrant online presence, but you also need to ensure that you post regularly. If you have accumulated over 100 blog posts or articles and are looking to share them multiple times throughout the day, you should consider using the simple Smqueue tool to automate and schedule the publication of this content. This tool also enables you to share the content through platforms such as Twitter, LinkedIn and Facebook, so you can effectively save time without compromising on your content output.

        Pros:

        Interestingly, Smqueue enables you to set recurring time slots for publication, so the process is simplified even further over time. This will ensure that your content becomes more easily discoverable through all social media platforms, which is crucial as you look to establish a strong online presence.

        Cons:

        While it may be effective, the concept of automation in social media is becoming increasingly unpopular among marketers. This is because it contravenes our knowledge of Google and modern content curation, which suggest that the publication of real-time and topical content is the best way of driving genuine engagement.

        4. PowToon

        Powtown screenshot

          While it is well known that video marketing is an increasingly effective and measurable technique, achieving success is easier said than done. At the moment, one of the most effective methods of video marketing is through YouTube in-streaming; although the issue with this is that it requires high-quality production that can cost hundreds of dollars. This is where PowToon comes in, as it has emerged as one of simplest and best free-to-access video production tools on the market in recent times.

          Pros:

          When used effectively, PowToon can deliver a video of incredible craftsmanship and production quality. This is a key difference between this tool and alternative free-to-access applications, as it drives a higher standard of visuals and creates a finished product that has the best possible chance of engaging viewers.

          Cons:

          In general terms, you can create the framework and imagery for a functional video within a matter of hours when using PowToon. Evolving this into a high-quality and impeccably produced video will require a considerable amount of time, however, which utilizes significant levels of labor and eats into the savings made by not hiring a professional production company.

          Intermediate Tools

          5. vCita

          Vcita-Is-Great-for-Generating-Leads

            Once you begin to deal with social plugins and similar tools, you are handling a more intermediate and complex media tool. Take vCita, for example, which has been designed to manage the procurement and booking processes of one-on-one coaching sessions and meetings. Described as a client engagement platform for small and independent businesses, it can be integrated into your website and allows both internal users and visitors to schedule meetings at the touch of a button, view calendars and manage their time effectively.

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            Pros:

            While vCita is clearly a time-saving application, it also offers considerable convenience to users. This is primarily because it can be automatically synced with your Google calendar, so that you simultaneously manage your professional and personal time and block off space to avoid a conflict of interest.

            Cons:

            Although this is a minor fault, the model behind vCita relies heavily on effective installation and the responsible use of others. Not only must the plugin be integrated effectively with your website, for example, but it is important that every user understand the application if they are to use it wisely and not create confusion among colleagues.

            6. OptinMonster

            Screen Shot 2014-08-05 at 11.18.05 AM

              On the subject of plugins, OptinMonster is another intermediate option that enables you to establish a larger number of email subscribers for your blog or website. Beyond this, it also drives more effective engagement with prospective clients, which in turn should have a positive impact on your rate of sales conversions. Installing and monitoring this plugin requires a certain amount of knowledge and awareness, however, so you should take the time to get to grips with this tool before implementing it fully.

              Pros:

              OptinMonster is unique in that it directly tackles one of the biggest challenges in business, which is translating email subscribers into motivated customers. It also achieves this in a manner that is easily measurable, which in turn offers a unique insight into the effectiveness of your individual outreach and direct marketing campaigns.

              Cons:

              There are several innovative features included with the OptinMonster, although some of these have created issues among users. The Exit Intent tool has been particularly controversial, as it triggers a pop-up box to appear when a visitor’s mouse cursor heads outside of the main window and looks to exit. This has been described as intrusive by some users, who feel as though it is a gimmick to retain their interest.

              7. BuzzFork

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                The concise and real-time nature of social media can be either empowering or damning for your business depending on how you utilize it, and no site embodies this principle better than Twitter. BuzzFork has been designed to target like-minded users and Twitter followers with your company’s profile. It achieves this using an advanced algorithm, which reviews users’ Tweets according to a predetermined set of criteria and identifies the individuals who are most likely to have an interest in your product, service or philosophy.

                Pros:

                There is a keen analytical element to BuzzFork, which transforms data about your recent Twitter followers such as their interests and Klout score into actionable insight. This reveals the topical trends and subjects that are being discussed in your social community, and allows you to tailor content with a view to maximizing engagement.

                Cons:

                As mentioned above, BuzzFork uses a so-called ‘favoriting’ algorithm, as it uses predetermined programming to determine which Tweets and updates are relevant to your business. Although you can establish broad criteria that helps to refine the search process, BuzzFork forces you to sacrifice an element of control over your social media output.

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                8. Piktochart

                piktochart

                  While it is now widely accepted that content is king in the worlds of social media and online marketing, the challenge of cultivating high-quality copy remains a significant issue. There is also the issue of diversity, and the most successful brands and businesses are able to publish content across multiple mediums and incorporate features such as video, imagery and text. Piktochart can help you with this endeavor, as it is an infographic and design application with the capacity to create informative and visually engaging content across all social media platforms.

                  Pros:

                  While using Piktochart successfully demands that you have a creative eye for detail, the design process is relatively simple and there is no need for you to boast experience of creating visuals or working with graphics. Thanks to the range and quality of resources available, including in-depth video tutorials, it is possible to bring your content to life without the need for professional expertise.

                  Cons:

                  While Piktochart is an innovative and purposeful social media app, it is underpinned by a number of predetermined design themes and a tiered structure. This means that you are relatively limited in terms of the infographics that you create, while many of the best themes are only available through a paid account rather than the free-to-access alternative.

                  Advanced Tools

                  9. 22Social

                  22social

                    In terms of slightly more advanced social media management tools, 22Social stands as one of the most prominent. It has numerous advanced and innovative features, and its primary purpose is to turn your business’s Facebook page into a veritable website in its own right. Through this tool, you can create multiple content pages that are accessible through individual tabs on your Facebook page, and there is even the option to configure them so that they can be viewed by prospective customers who have yet to ‘like’ your page.

                    Pros:

                    Aside from its unique purpose, 22Social offers a number of benefits to users. To begin with, it provides a huge portfolio of layout options, each of which can incorporate multimedia content such as videos and imagery alongside text. It can also be integrated into your existing website, so that traffic can be redirected between both resources according to your demands.

                    Cons:

                    Like the vast majority of advanced social media apps, 22Social does not come cheap. While users can access it for just $2 during the first month, it incurs a recurring, four-weekly charge of $22 after this point. This is a relatively large investment for small business owners, and the lack of an extended trial period makes it difficult for them to make a commitment.

                    10. Jelly

                    22social wm_Screenshot_20120628022316

                      Successful customer engagement is the Holy Grail for small business owners in 2014, as this provides them with an opportunity to build brand loyalty and capture a larger share of their market. As a result of this, there has been a high volume of tools and applications designed to assist brands in connecting with customers across an integrated social media profile. Jelly achieves this by providing a single medium for interacting with customers through social media, whether you wish to crowd source opinions on future products and services or answer consumer issues directly.

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                      Pros:

                      With so many customers active through social media, attempting to answer and respond to individual queries is extremely difficult. Jelly simplifies this process, as it can be integrated with a host of online channels and provides an effective platform for two-way interaction with consumers. It can also be used as a research tool, with the potential to gather huge amounts of data and information.

                      Cons:

                      While the concept behind Jelly and its design provide huge advantages to business owners who want to engage their customers, the tool is reliant on human interaction if it is to be successful. It will therefore only ever be as effective as the employees you task to pose and answer questions, while the quality of data gathered through the course of research demands a keen attention to detail.

                      11. Pushover and IFTT

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                        The real-time nature of social media can be intimidating, especially for small business owners with minimal time. An inability to keep pace with breaking news and industry trends can have a devastating impact on your business, as more proactive rivals can capitalize on this and seize some of your market share. To avoid this, phone notification service Pushover and web connection outlet IFTTT have collaborated to create a mobile filtering solution that analyzes huge amounts of data and delivers real-time updates to iOS and Android devices.

                        Pros:

                        The collaboration of two technological powerhouses has created a well-designed and innovative application that can genuinely empower a more responsive business. The fact that it delivers targeted updates to both iOS and Android devices is a huge advantage, while other devices can also be synced with the app so that you need never miss out on crucial news and trending data.

                        Cons:

                        The quality of the information delivered through this tool relies on your initial input, as the real-time updates that you will receive will be based on the terms, keywords and criteria that you dictate. This again runs the risk of the tool failing due to human error, so a great deal of in-depth and time-consuming research will be required to get the most from the application.

                        12. Sprout Social

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                          If you are in the market for an advanced and comprehensive social media management tool, you should look no further than Sprout Social. It not only offers you a broad insight across multiple platforms and channels, but there is also an opportunity to target specific sites and access detailed data reports. It also combines complex data, algorithms and analytical tools with an easy-to-follow interface, so that you can delve beyond the surface of your business’s social media performance without needing to become an expert on the subject.

                          Pros:

                          The main advantage of using Sprout Social ahead of similar tools is its easy-to-understand delivery of data, while the unique Smart Inbox feature collates all of your social media notifications in a single and well-organized space. There is also an extremely useful Feedback feature, which analyzes your overall performance on a daily basis and offers specific tips for improvement.

                          Cons:

                          Although it is marketed as an all-in-one social media solution, the lack of integration with email marketing is as disappointing as it is notable. This is a central feature of contemporary online marketing, so it would be beneficial to manage this directly through the Sprout Social application. This is especially true when you consider the tiered cost of the tool, with prices ranging from a basic $39 per month to $899 per month for users with unlimited social media profiles.

                          Featured photo credit: Jason Howie via flickr.com

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                          Published on January 16, 2019

                          How to Effectively Manage a Heavy Workload at Work

                          How to Effectively Manage a Heavy Workload at Work

                          We’re all busy, but sometimes we go through periods where the work piles up and it seems like it might never end.

                          You might have such a heavy workload that it feels too intimidating to even start.

                          You may have said yes to some or too many projects, and now you’re afraid you won’t be able to deliver.

                          That’s when you need to take a step back, take a deep breath, and start looking at what’s working and what’s not working.

                          Here’re 13 strategies you can use to get out from under your overwhelming workload:

                          1. Acknowledge You Can’t Do It All

                          Many of us have a tendency to think we can do more than we actually can. We take on more and more projects and responsibility and wear numerous hats.

                          We all have the opportunity to have and take on more work than we can reasonably expect to get done. Unfortunately, our workload is not static. Even now, while you are reading this article, I’m guessing that your inbox is filling up with fresh new tasks.

                          To make real, effective progress, you have to have both the courage and resourcefulness to say, “This is not working”. Acknowledge that you can’t do it all and look for better solutions.

                          At any given time in your life, there are likely many things that aren’t going according to plan. You have to be willing to be honest with yourself and those around you about what’s not working for you, both personally and professionally.

                          The more you exercise your ability to tell the truth about what’s working and what’s not working, the faster you’ll make progress.

                          2. Focus on Your Unique Strengths

                          Whether you’re an entrepreneur, a leader or working as part of a team, every individual has unique strengths they can bring to the table.

                          The challenge is that many people end up doing things that they’re simply not very good at.

                          In the pursuit of reaching your goals or delivering a project, people end up doing everything themselves or taking on things that don’t play to their unique strengths. This can result in frustration, overwhelm and overwork.

                          It can mean projects taking a lot longer to complete because of knowledge gaps, or simply not utilizing the unique strengths of other people you work with.

                          It is often not about how to complete this project more effectively but who can help deliver this project.

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                          So, what are your unique strengths that will ensure your workload is delivered more effectively? Here’re some questions to help you reflect:

                          • Are you a great strategist?
                          • Are you an effective planner?
                          • Is Project Management your strength?
                          • Is communication and bringing people together your strength?
                          • Are you the ideas person?
                          • Is Implementation your strength?

                          Think about how you can bring the biggest value to your work and the projects you undertake.

                          3. Use the Strengths of Your Team

                          One of the simplest ways to manage your workload effectively is to free up your time so you bring your highest level of energy, focus and strengths to each project.

                          Delegation or better teamwork is the solution.

                          Everyone has unique strengths. It’s essential to think teamwork rather than working in isolation to ensure projects can be completed effectively. Besides, every time you give away a task or project that doesn’t play to your unique strengths, you open up an opportunity to do something you’re more talented at. This will empower both yourself and those around you.

                          Rather than taking on all the responsibilities yourself, look at who you can work with to deliver the best results possible.

                          4. Take Time for Planning

                          “Give me six hours to chop down a tree and I will spend the first four sharpening the axe”. – Abraham Lincoln

                          One hour of effective planning could save hours of time. Rather than just rushing in and getting started on projects, take the time to map everything in.

                          You can take the time to think about:

                          • What’s the purpose of the project?
                          • How Important is it?
                          • When does it need to be delivered by?
                          • What is the best result and worst result for this project?
                          • What are the KPIs?
                          • What does the project plan and key milestones look like?
                          • Who is working on this project?
                          • What is everyone’s responsibilities?
                          • What tolerances can I add in?
                          • What are the review stages?
                          • What are the challenges we may face and the solutions for these challenges?

                          Having absolute clarity on the project, the project deliverables and the result you want can save a lot of time. It also gets you clear on the priorities and timelines, so you can block out the required amount of time to focus and concentrate.

                          5. Focus on Priorities

                          Not everything is a priority, although it can often feel, in the moment, that it is.

                          Whatever you’re working on, there is always the Most Urgent, Important or Most Valuable projects or tasks.

                          One tool you can use to maximize your productivity and focus on your biggest priorities is to use the Eisenhower Matrix. This strategic tool for taking action on the things that matter most is simple. You separate your actions based on four possibilities:

                          1. Urgent and important (tasks you will do immediately).
                          2. Important, but not urgent (tasks you will schedule to do later).
                          3. Urgent, but not important (tasks you will delegate to someone else).
                          4. Neither urgent nor important (tasks that you will eliminate).

                          James Clear has a great description on how to use the Eisenhower Matrix: How to be More Productive By Using the Eisenhower Box

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                            The method I use with my coaching clients is to ask them to lay out their Top Five priorities for the day. Then to start with the most important priority first. At the end of the day, you review performance against these priorities.

                            If you didn’t get everything accomplished, start the next day with your number one priority.

                            If you are given additional task/projects during the day, then you will need to gauge their importance V the other priorities.

                            6. Take Time Out

                            To stay on top of a heavy workload, it’s important to take time out to rest and recuperate.

                            If your energy levels are high and your mind and body is refreshed and alert, you are in more of a peak state to handle a heavy workload.

                            Take time out of your day to go for a walk or get some exercise in. Leave early when possible and spend time with people who give you a lot of energy.

                            In the background, it’s essential to get a good night’s sleep and eat healthily to sharpen the mind.

                            Take a look at this article learn about The Importance of Scheduling Downtime.

                            7. Maintain a Healthy Work-Life Balance

                            Maintaining a healthy work-life balance can be tough. The balance we all crave is very different from one another.

                            I’ve written before about 13 Work Life Balance Tips for a Happy and Productive Life. Working longer and harder doesn’t mean achieving more, especially if you have no time to spend with the people that matter most. The quality of who you are as a person, the relationships you have, the time you spend in work, deciding on what matters most is completely within your control.

                            Work-life balance is about finding peace within yourself to be fully present, wherever you are, whether that be in the office or at home, right now. It’s about choosing what matters most and creating your own balanced life.

                            If you feel there is not enough balance, then it may be time to make a change.

                            8. Stop Multitasking

                            Multi-tasking is a myth. Your brain simply can’t work effectively by doing more than one thing at a time—at least more than one thing that requires focused attention.

                            So get your list of priorities (see earlier point), do the most important thing first, then move to the next item and work down your list.

                            When you split your focus over a multitude of different areas, you can’t consistently deliver a high performance. You won’t be fully present on the one task or project at hand.

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                            If you allocate blocked time and create firm boundaries for specific activities and commitments, you won’t feel so overwhelmed or overworked with everything you have to do.

                            9. Work in Blocks of Time

                            To keep your energy up to produce your best results it’s essential to take regular breaks.

                            I use the 60-60-30 method myself and teach it to my coaching clients.

                            Work on a project for a sustained period of 50 minutes.

                            Then take a 10-minute break. This could be taking a walk, having a healthy snack or just having a conversation with someone.

                            Then continue to work on the project for a further 50 minutes.

                            Then take another 10-minute break.

                            Then take a complete 30-minute break to unplug from the work. This could be time for a proper lunch, a quick bit of exercise, reading or having a walk.

                            By simply taking some time out, your energy levels stay up, the quality of your work improves and you reduce the risk of becoming burned out.

                            10. Get Rid of Distractions

                            Make an estimation on how many times you are distracted during an average working day. Now take that number and multiply it by 25. According to Gloria Mark in her study on The Cost of Interrupted Work, it takes us an average of 23 minutes and 15 seconds to return to the original task after interruption.[1]

                            “Our research has shown that attention distraction can lead to higher stress, a bad mood and lower productivity.”

                            Distractions don’t just take up your time during the distraction, they can derail your mental progress and focus for almost 25 minutes. So, if you are distracted 5 times per day, you could be losing almost 2 hours every day of productive work and almost 10 hours every week.

                            If you have an important project to work on, find a space where you won’t be distracted, or try doing this.

                            11. Commit Focused Time to Smaller Tasks

                            You know sometimes, you need to simply tackle these tasks and take action on them. But there’s always something more pressing.

                            Small tasks can often get in the way of your most important projects. They sit there on your daily To Do list but are often forgotten about because of more important priorities or because they hold no interest for you. But they take up mental energy. They clutter your mind.

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                            Commit to spending a specific period of time completing all the small tasks you have on your To Do list. It will give you peace of mind and the space to focus more on your bigger priorities.

                            12. Take a Time Audit

                            Do you know exactly where your time is going each day? Are you spending too long on certain projects and tasks to the detriment of bigger opportunities?

                            Spend a bit of time to analyze where you are spending your time. This insight will amaze you and give you the clarity to start adjusting where you focus your time and on what projects.

                            You can start by taking a piece of paper and creating three columns:

                            Column A is Priority Work. Column B is Good Work. Column C is low value work or stuff.

                            Each day, write down the project or task and the time spent on each. Allocate that time to one of the columns.

                            At the end of the week, record the total time spent in each column.

                            If you are spending far too much time on certain types of work, look to change things so your focused time is in Column B and C.

                            13. Protect Your Confidence

                            It is essential to protect our confidence to ensure we don’t get overwhelmed, stressed and lose belief.

                            When you have confidence as a daily resource, you are in a better position to problem solve, learn quicker, respond to anything, adjust to anything, and achieve your biggest opportunities.

                            Confidence gives you the ability to transform fear into focused and relaxed thinking, communication, and action. This is key to put your mind into a productive state.

                            When confidence is high, you can clearly see the possibilities at hand and create strategies to take advantage of them, or to solve the challenges you face each day.

                            Final Words

                            A heavy workload can be tough to deal with and can cause stress, burnout and ongoing frustration.

                            The key is to tackle it head on, rather than let it go on and compound the long-term effects. Hopefully, you can take action on at least one of these tips.

                            If it gets too much, and negatively affects your physical and mental health, it may be time to talk to someone. Instead of dealing with it alone and staying unhappier, resentful and getting to a point where you simply can’t cope, you have to make a change for your own sanity.

                            Featured photo credit: Hannah Wei via unsplash.com

                            Reference

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