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11 Leadership Lessons We Can Learn From Tim Cook

11 Leadership Lessons We Can Learn From Tim Cook

All eyes were on Apple CEO Tim Cook after he took over from the iconic and masterful Steve Jobs. People did not believe he possessed the necessary leadership qualities required to help Apple continue as a tech powerhouse. We have quickly realized that this is not the case and Tim Cook is more than capable of taking Apple to the next level.

Leadership requires skills that you must continue to refine as you progress through your career. To help you do that, here are 11 leadership lessons we can learn from Tim Cook.

1. Take risks.

The life of a leader is not an easy one. At times leaders must make extremely difficult decisions that can affect the lives of those around them. Although it’s difficult, you must be able to trust in your ability to take risks.

Tim Cook understands he must take risks in order to succeed. He believes that “[w]e take risks knowing that risks will sometimes result in failure, but without the possibility of failure there is no possibility of success.”

Without the confidence to take calculated risks, it will be almost impossible to have the full support of those around you.

2. Focus and listen attentively to those you speak to.

Steve Jobs was always a boisterous and unique individual, while Tim Cook is far quieter and reserved. This may be because he is focused and listening attentively to what those around him are saying. Saeed Magahsooloo, a professor from Auburn University said, “I hardly ever saw him asking questions. He sat quietly and studied.” The moment you notice your mind starting to drift away from the conversation, you should focus and take down the key points.

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The old adage goes, you have two ears and one mouth, use them in that proportion. This is a lesson from Tim Cook that should be implemented by anyone with the goal of becoming a great leader.

3. Trust others around you.

Tim Cook is known as a leader who will trust the opinions and voices of the team he surrounds himself with.

He is fortunate to have many top executives that can help share the workload of the business. He understands these individuals are successful people with innovative and brilliant ideas, and will often allow these executives to take the lead. Philip W. Schiller, the senior vice president of marketing at Apple, has turned the image and sales around during his 14 year tenure with Apple. Mr Schiller made an impact on the company because Mr. Cook allowed him to do so.

Part of being a leader is understanding that you don’t know everything, and handing some of the workload to others on your team will go a long way in helping you become a successful leader.

4. Diversity is important.

Apple is a company at the forefront of innovation, and that requires different minded and unique individuals to help create the future.

Tim Cook, as a leader of a company that is founded on innovation, understands he needs thinkers who can offer a different insight. “We want diversity of thought,” he said in a recent interview with Businessweek. “We want diversity of style. We want people to be themselves.”

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Bringing the best out of people is not a quality many leaders possess and working on refining this skill will give people the confidence to follow your lead.

5. Be humble.

Never forget where you came from. Tim Cook manages to find the time to visit his Apple stores and engage with his customers, either face-to-face or by reading their emails.

It’s easy to get swept away when you are CEO of the biggest company in the world and it’s important to keep yourself grounded. During the interview Tim Cook did with Businessweek, he said, “Not allowing yourself to become insular is very important–maybe the most important thing, I think, as a CEO.” Staying humble will give you the respect of your employees and is a quality that is necessary to becoming a great leader.

6. Admit when you’re wrong.

Strong leaders need to understand when they are wrong and admit it so that they can move forward.

Tim Cook strongly believes in admitting when you are wrong. Mr. Cook spoke about Steve Jobs and his ability to admit wrongs to Businessweek. He said, “Maybe the most under-appreciated thing about Steve was that he had the courage to change his mind. And you know–it’s a talent. It’s a talent.”

This is a strong lesson in leadership, having the courage to admit when you are wrong and avoiding the mistakes of the past.

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7. Do what you do and do it well.

Apple is a company that is built around doing what they do and doing it well. It may be shocking to believe, but Apple really only creates a few products.

Tim Cook stresses that this focus is a key to Apple’s continued success. “I mean, if you really look at it, we have four iPods. We have two main iPhones. We have two iPads, and we have a few Macs. That’s it.” Mr. Cook is patient and understands that new and unique ideas will come. In the meantime, Apple focuses on improving its foundation and the products people love.

8. Believe in what you’re doing and take actions that reflect that.

To truly be a great leader you must believe in yourself and trust that you are making the right decisions. Your actions also must reflect the belief you have in yourself and this is a key attribute of Tim Cook.

Many people are unaware just how much Tim Cook believes in himself to make the right decision. According to Fox Business, when Apple’s stock was tanking, Mr. Cook chose to forfeit up to one third of his stock-based compensation (nearly $130 million over 8 years) if the stock under-performed the S&P 500. There was no fine print; he chose to lead by example and put his money where his mouth is.

9. Be you and don’t pretend to be anyone else.

Succeeding as a leader does not mean you have to give up being who you are in the process. Staying true to yourself and being the same person will help you become a strong leader. After all, that’s what got you there.

Many believed Tim Cook didn’t have the right personality to complete the role as Apple CEO successfully, because of his calm and passive demeanor. But he has more than proved he is the right man for the job. While Steve Jobs was a far more aggressive individual, Tim Cook has not changed to fit the mold of CEO before him; he has stayed true to himself and is completing the job with his own strengths.

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10. Write your own rules.

If you truly want to excel as a leader you must write your own rules. You will struggle to find continued success if you lead based on the confines of a textbook. You will rarely find real life scenarios and problems following those in textbooks.

During a Q & A at Duke University, Tim Cook mentioned you must “write your own rules”. If you do everything in a formulated manner, then the best you can do is reach the same position as everybody else. It is a strong lesson in leadership, knowing when to follow the rules and when to throw them away.

11. Be transparent.

Tim Cook knows that transparency is crucial to sustained success. Upon receiving harsh criticism about the standards of Apple’s global employees, he decided to open up the doors to the public and allow them to see how Apple’s operation really works. By doing this he instilled confidence for those in the company and set new industry standards for manufacturers everywhere.

“We want to be as innovative with supply responsibility as we are with our products. That’s a high bar. The more transparent we are, the more it’s in the public space,” Mr. Cook said to Businessweek. Being transparent is a solid foundation for leadership.

Tim Cook has been an inspiration to many people since taking the role as Apple CEO. His approach to leadership is admirable and his lessons can teach us all how to build a solid foundation as a leader.

Featured photo credit: Apple CEO Tim Cook/Mike Deerkoski via flickr.com

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Last Updated on January 13, 2020

50 Motivational Quotes for Work to Inspire Success

50 Motivational Quotes for Work to Inspire Success

Let’s face it – no matter how excited you are about a new project or priority in your life, there will always be days when your motivation lags. Days when – despite all the progress you’ve made in the past – it just sounds easier to sit on the couch playing video games than to buckle down and crank out the work needed to meet your goals.

In order to be successful, you must be able to motivate yourself past these humps. Whenever you feel your drive and determination lagging, turn to these motivational quotes for work to provide the extra spark of passion needed to keep you on track.

Quotes about Goal Setting

Whether you’re still in the planning phases of your business or whether you’re plotting a plan of attack to bring about your long-range vision, setting good goals is a critical part of succeeding in business.

Check out these quotes for extra inspiration on how to turn your dreams into reality:

quote-Benjamin-E.-Mays-the-tragedy-in-life-doesnt-lie-in-106113

    “The tragedy in life doesn’t lie in not reaching your goal. The tragedy lies in having no goal to reach.”– Benjamin Mays


    “By recording your dreams and goals on paper, you set in motion the process of becoming the person you most want to be. Put your future in good hands — your own.”–Mark Victor Hansen


    “Give yourself an even greater challenge than the one you are trying to master and you will develop the powers necessary to overcome the original difficulty.”–William J. Bennett – The Book of Virtues


    “The entrepreneur is essentially a visualizer and actualizer… He can visualize something, and when he visualizes it he sees exactly how to make it happen.”–Robert L. Schwartz

    Quotes about Achieving Excellence in Work

    Once you’ve got your goals together, you’ll need to put in 110% of your effort in order to transform these visions into reality. To increase your motivation to work at a consistently high level, take a look at the following words of wisdom:

    “Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit.”–Aristotle


    “If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude.”–Charles R. Swindoll

    Desire is the key to motivation

      “Desire is the key to motivation, but it’s determination and commitment to an unrelenting pursuit of your goal — a commitment to excellence — that will enable you to attain the success you seek.”–Mario Andretti


      “The secret of joy in work is contained in one word – excellence. To know how to do something well is to enjoy it.”–Pearl Buck


      “The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor.”–Vince Lombardi

      Quotes about Determination and Persistence

      Since every business or other endeavor is bound to hit some rough patches, it’s often a person’s level of determination and patience that brings about either success or failure. These positive quotes give you an extra boost of encouragement:

      “Enter every activity without giving mental recognition to the possibility of defeat. Concentrate on your strengths, instead of your weaknesses… on your powers, instead of your problems.”–Paul J. Meyer


      “Knowing trees, I understand the meaning of patience. Knowing grass, I can appreciate persistence.”–Hal Borland


      “Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press On’ has solved and always will solve the problems of the human race.”–Calvin Coolidge

      quote-Thomas-Fuller-an-invincible-determination-can-accomplish-almost-anything-92190

        “An invincible determination can accomplish almost anything and in this lies the great distinction between great men and little men.”–Thomas Fuller

        Quotes about Leadership

        Whether you use it to engage your employees, to encourage teamwork or motivate others to follow your unique way of thinking, leadership is crucial. Take your leadership cues from these renowned leaders’ famous sayings:

        “The most dangerous leadership myth is that leaders are born — that there is a genetic factor to leadership. This myth asserts that people simply either have certain charismatic qualities or not. That’s nonsense; in fact, the opposite is true. Leaders are made rather than born.” –Warren G. Bennis


        “All of the great leaders have had one characteristic in common: it was the willingness to confront unequivocally the major anxiety of their people in their time. This, and not much else, is the essence of leadership.”–John Kenneth Galbraith

        Leadership is not magnetic personality

          “Leadership is not magnetic personality — that can just as well be a glib tongue. It is not ‘making friends and influencing people’ — that is flattery. Leadership is lifting a person’s vision to high sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations.”–Peter F. Drucker


          “The task of leadership is not to put greatness into people, but to elicit it, for the greatness is there already.”–John Buchan


          “High sentiments always win in the end. The leaders who offer blood, toil, tears and sweat always get more out of their followers than those who offer safety and a good time. When it comes to the pinch, human beings are heroic.”–George Orwell

          Quotes for Success

          Think of success as a holistic process – one which results from the combination of goal-setting, excellence, patience, determination and leadership you prioritize throughout your career. These highly successful people provide you with an excellent source of motivation:

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          “Be patient with yourself. Self-growth is tender; it’s holy ground. There’s no greater investment.”–Stephen Covey


          “Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers you cannot be successful or happy.”–Norman Vincent Peale

          Success is the ability to go from one failure to another with no loss of enthusiasm.

            “Success consists of going from failure to failure without loss of enthusiasm.”–Winston Churchill


            “Successful and unsuccessful people do not vary greatly in their abilities. They vary in their desires to reach their potential.”–John Maxwell


            “Would you like me to give you a formula for success? It’s quite simple, really. Double your rate of failure. You are thinking of failure as the enemy of success. But it isn’t at all. You can be discouraged by failure or you can learn from it, So go ahead and make mistakes. Make all you can. Because remember that’s where you will find success.”– Thomas J. Watson


            “The great successful men of the world have used their imagination.  They think ahead and create their mental picture in all its details, filling in here, adding a little there, altering this a bit and that a bit, but steadily building – steadily building.”–Robert Collier


            “It is a paradoxical but profoundly true and important principle of life that the most likely way to reach a goal is to be aiming not at that goal itself but at some more ambitious goal beyond it.”–Arnold Toynbee

            Sports Quotes for Athletes

            You don’t need to be a Michael Jordan-caliber athlete to draw inspiration from the following quotes. Even if you’re just a recreational player or someone who’s using sports as a means to get back in shape after long periods of inactivity, the following motivational sports quotes will encourage you:

            “My attitude is that if you push me towards something that you think is a weakness, then I will turn that perceived weakness into a strength.”–Michael Jordan


            “Pain is temporary. It may last a minute, or an hour, or a day, or a year, but eventually it will subside and something else will take its place. If I quit, however, it lasts forever.”–Lance Armstrong

            Strength does not come from winning. Your struggles develop your strengths.

              “Strength does not come from winning. Your struggles develop your strengths. When you go through hardships and decide not to surrender, that is strength.”–Arnold Schwarzenegger


              “I know what I have to do, and I’m going to do whatever it takes. If I do it, I’ll come out a winner, and it doesn’t matter what anyone else does.”–Florence Griffith Joyner


              “Every time you stay out late; every time you sleep in; every time you miss a workout; every time you don’t give 100% – You make it that much easier for me to beat you.”–Unknown


              “If you are hurt, whether in mind or body, don’t nurse your bruises. Get up and light-heartedly, courageously, good temperedly get ready for the next encounter. This is the only way to take life – this is also ‘playing’ the game!”–Emily Post


              “We must train from the inside out. Using our strengths to attack and nullify any weaknesses. It’s not about denying a weakness may exist but about denying its right to persist.”–Vince McConnell

              Quotes to Motivate Learning

              Committing yourself to pursuing knowledge in a single area is a tremendous endeavor – one that often seems overwhelming given the depth and breadth of information that’s available today. Keep the following motivational quotes in mind if you’re learning:

              “How far you go in life depends on your being tender with the young, compassionate with the aged, sympathetic with the striving and tolerant of the weak and the strong. Because someday in life you will have been all of these.”–George Washington Carver

              quote-William-Arthur-Ward-if-you-can-imagine-it-you-can-36189

                “If you can imagine it, you can achieve it; if you can dream it, you can become it.”–William Arthur Ward


                “It is the mark of an educated mind to be able to entertain a thought without accepting it.”– Aristotle


                “Success is not the key to happiness.Happiness is the key to success.If you love what you are doing, you will be successful.”–Albert Schweitzer


                “Wear your learning, like your watch, in a private pocket: and do not pull it out and strike it, merely to show that you have one.”–Philip Stanhope, 4th Earl of Chesterfield


                “He who asks is a fool for five minutes, but he who does not ask remains a fool forever.”–Chinese Proverb


                “Study while others are sleeping; work while others are loafing; prepare while others are playing; and dream while others are wishing.”–William Arthur Ward


                “Books can be dangerous. The best ones should be labeled ‘This could change your life’.”–Helen Exley


                “A book is like a garden carried in the pocket.”–Chinese Proverb

                All-Time Favorite Positive Quotes

                Finally, whatever your goals are in life, you can’t go wrong by taking the advice of the following famous motivational quotes:

                “Change your thoughts and you change your world.”–Norman Vincent Peale


                “Your time is limited, don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living the result of other people’s thinking. Don’t let the noise of other’s opinion drowned your own inner voice. And most important, have the courage to follow your heart and intuition, they somehow already know what you truly want to become. Everything else is secondary.”–Steve Jobs


                “Nobody can go back and start a new beginning, but anyone can start today and make a new ending.”–Maria Robinson


                “Out of clutter, find Simplicity. From discord, find Harmony. In the middle of difficulty lies Opportunity.”–Albert Einstein


                “Yesterday is not ours to recover, but tomorrow is ours to win or lose.”–Lyndon Johnson

                If we did all the things we are capable of, we would literally astound ourselves.

                  “If we did all the things we are capable of, we would astound ourselves.”–Thomas Edison


                  “You miss 100% of the shots you don’t take.”–Wayne Gretzky


                  “Success is not final, failure is not fatal: it is the courage to continue that counts.”–Winston Churchill


                  “What lies behind us and what lies before us are tiny matters compared to what lies within us.”–Ralph Waldo Emerson

                  Final Thoughts

                  To use these motivational quotes effectively, find the one that speaks to you. Although all of the phrases listed above can be considered “motivational,” only you can decide which one resonates with you most directly.

                  Next, take the quote you’ve settled on and copy it onto small index cards or other pieces of paper that can be stored around your home and workspace.

                  If you’re creative, you can create inspiration boards, signs or other decorative displays featuring your favorite motivational quotes – really, though, the most important thing is that your chosen phrase be accessible in a variety of different places. This will make it easy to access and review whenever you feel your motivation slipping away.

                  More Inspiring Quotes

                  Featured photo credit: Kyle Glenn via unsplash.com

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