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11 Leadership Lessons We Can Learn From Tim Cook

11 Leadership Lessons We Can Learn From Tim Cook

All eyes were on Apple CEO Tim Cook after he took over from the iconic and masterful Steve Jobs. People did not believe he possessed the necessary leadership qualities required to help Apple continue as a tech powerhouse. We have quickly realized that this is not the case and Tim Cook is more than capable of taking Apple to the next level.

Leadership requires skills that you must continue to refine as you progress through your career. To help you do that, here are 11 leadership lessons we can learn from Tim Cook.

1. Take risks.

The life of a leader is not an easy one. At times leaders must make extremely difficult decisions that can affect the lives of those around them. Although it’s difficult, you must be able to trust in your ability to take risks.

Tim Cook understands he must take risks in order to succeed. He believes that “[w]e take risks knowing that risks will sometimes result in failure, but without the possibility of failure there is no possibility of success.”

Without the confidence to take calculated risks, it will be almost impossible to have the full support of those around you.

2. Focus and listen attentively to those you speak to.

Steve Jobs was always a boisterous and unique individual, while Tim Cook is far quieter and reserved. This may be because he is focused and listening attentively to what those around him are saying. Saeed Magahsooloo, a professor from Auburn University said, “I hardly ever saw him asking questions. He sat quietly and studied.” The moment you notice your mind starting to drift away from the conversation, you should focus and take down the key points.

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The old adage goes, you have two ears and one mouth, use them in that proportion. This is a lesson from Tim Cook that should be implemented by anyone with the goal of becoming a great leader.

3. Trust others around you.

Tim Cook is known as a leader who will trust the opinions and voices of the team he surrounds himself with.

He is fortunate to have many top executives that can help share the workload of the business. He understands these individuals are successful people with innovative and brilliant ideas, and will often allow these executives to take the lead. Philip W. Schiller, the senior vice president of marketing at Apple, has turned the image and sales around during his 14 year tenure with Apple. Mr Schiller made an impact on the company because Mr. Cook allowed him to do so.

Part of being a leader is understanding that you don’t know everything, and handing some of the workload to others on your team will go a long way in helping you become a successful leader.

4. Diversity is important.

Apple is a company at the forefront of innovation, and that requires different minded and unique individuals to help create the future.

Tim Cook, as a leader of a company that is founded on innovation, understands he needs thinkers who can offer a different insight. “We want diversity of thought,” he said in a recent interview with Businessweek. “We want diversity of style. We want people to be themselves.”

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Bringing the best out of people is not a quality many leaders possess and working on refining this skill will give people the confidence to follow your lead.

5. Be humble.

Never forget where you came from. Tim Cook manages to find the time to visit his Apple stores and engage with his customers, either face-to-face or by reading their emails.

It’s easy to get swept away when you are CEO of the biggest company in the world and it’s important to keep yourself grounded. During the interview Tim Cook did with Businessweek, he said, “Not allowing yourself to become insular is very important–maybe the most important thing, I think, as a CEO.” Staying humble will give you the respect of your employees and is a quality that is necessary to becoming a great leader.

6. Admit when you’re wrong.

Strong leaders need to understand when they are wrong and admit it so that they can move forward.

Tim Cook strongly believes in admitting when you are wrong. Mr. Cook spoke about Steve Jobs and his ability to admit wrongs to Businessweek. He said, “Maybe the most under-appreciated thing about Steve was that he had the courage to change his mind. And you know–it’s a talent. It’s a talent.”

This is a strong lesson in leadership, having the courage to admit when you are wrong and avoiding the mistakes of the past.

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7. Do what you do and do it well.

Apple is a company that is built around doing what they do and doing it well. It may be shocking to believe, but Apple really only creates a few products.

Tim Cook stresses that this focus is a key to Apple’s continued success. “I mean, if you really look at it, we have four iPods. We have two main iPhones. We have two iPads, and we have a few Macs. That’s it.” Mr. Cook is patient and understands that new and unique ideas will come. In the meantime, Apple focuses on improving its foundation and the products people love.

8. Believe in what you’re doing and take actions that reflect that.

To truly be a great leader you must believe in yourself and trust that you are making the right decisions. Your actions also must reflect the belief you have in yourself and this is a key attribute of Tim Cook.

Many people are unaware just how much Tim Cook believes in himself to make the right decision. According to Fox Business, when Apple’s stock was tanking, Mr. Cook chose to forfeit up to one third of his stock-based compensation (nearly $130 million over 8 years) if the stock under-performed the S&P 500. There was no fine print; he chose to lead by example and put his money where his mouth is.

9. Be you and don’t pretend to be anyone else.

Succeeding as a leader does not mean you have to give up being who you are in the process. Staying true to yourself and being the same person will help you become a strong leader. After all, that’s what got you there.

Many believed Tim Cook didn’t have the right personality to complete the role as Apple CEO successfully, because of his calm and passive demeanor. But he has more than proved he is the right man for the job. While Steve Jobs was a far more aggressive individual, Tim Cook has not changed to fit the mold of CEO before him; he has stayed true to himself and is completing the job with his own strengths.

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10. Write your own rules.

If you truly want to excel as a leader you must write your own rules. You will struggle to find continued success if you lead based on the confines of a textbook. You will rarely find real life scenarios and problems following those in textbooks.

During a Q & A at Duke University, Tim Cook mentioned you must “write your own rules”. If you do everything in a formulated manner, then the best you can do is reach the same position as everybody else. It is a strong lesson in leadership, knowing when to follow the rules and when to throw them away.

11. Be transparent.

Tim Cook knows that transparency is crucial to sustained success. Upon receiving harsh criticism about the standards of Apple’s global employees, he decided to open up the doors to the public and allow them to see how Apple’s operation really works. By doing this he instilled confidence for those in the company and set new industry standards for manufacturers everywhere.

“We want to be as innovative with supply responsibility as we are with our products. That’s a high bar. The more transparent we are, the more it’s in the public space,” Mr. Cook said to Businessweek. Being transparent is a solid foundation for leadership.

Tim Cook has been an inspiration to many people since taking the role as Apple CEO. His approach to leadership is admirable and his lessons can teach us all how to build a solid foundation as a leader.

Featured photo credit: Apple CEO Tim Cook/Mike Deerkoski via flickr.com

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Last Updated on August 13, 2020

12 Essential Apps for Entrepreneurs To Be Highly Productive

12 Essential Apps for Entrepreneurs To Be Highly Productive

If you are an entrepreneur, then you are aware of the importance of time management. There are only 24 hours in a day, which means you must manage your hours properly to be able to get a lot of work done.

With so much on your shoulders, you need to get organized. How do you achieve that? You do it by becoming tech-savvy and incorporating productivity apps to help you remain on the right track. Below are 12 essential productivity apps for entrepreneurs.

1. Evernote

    Evernote makes it on the list because of one simple reason, besides being your little note book for scribbling your thoughts: Its freeware version is available for Web, iOS and Android. Stay organized across all your devices. Sync files, save Web pages, capture photos, create to-do lists and record voice reminders. What more do you need? Apart from all this, you can also search your tasks on the go.

    2. DropBox

      DropBox delivers instant connectivity and enables the sharing of photos, documents and videos with any laptop or mobile device through the free cloud-based file-storing service. This app is extremely handy for sharing files with your team, which prevents back-and-forth emailing. With the version control feature, you have a convenient way of sharing the latest version with your team.

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      3. Audible

        Ever wondered where entrepreneurs get their ideas from? Surely, they aren’t born with them! Any established entrepreneur you come across is probably very well-read. Hint: Take a chance at reading books and gaining knowledge to spruce up your mind. To help you do just that on the go, try Audible. It lets you listen to books without having to actually focus on reading while you are out travelling or just doing chores.

        4. TripIt: Travel Planner

          Being an entrepreneur means a lot of travelling. It gets hard to keep track of travelling schedules and bookings. With TripIt you no longer have to worry, because it organizes your travels by forwarding your booking confirmations to an email address.

          5. Lastpass

            “Errr…so what was the password?” With so many things on your mind, it can be cumbersome to remember passwords that are usually a combination of various letters and numbers. With a freeware version available for PCs and Macs, Lastpass is your personal-password manager, and form filler, that frees you from remembering your passwords. It costs $12 for the premium version that is available to download on your mobile device.

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            6. Any.Do

              Want to enter tasks on your iPhone? Use Any.Do. With its simple interface, you can add tasks either by speech or typing. If you’re logged on to your Facebook account, you can even share tasks with your contacts. Want to be alerted about a task? Add an alarm, and highlight it so that it takes precedence over other tasks. You can also add further notes and put them in a personal or work folder. The app also allows syncing with other devices to make sure you are always at the top of your game.

              7. CamCard

                Entrepreneurs attend several conferences during the year where they meet useful contacts. Exchanging business cards is the norm in conferences, but it is also very easy to lose a business card and, ultimately, a  business prospect! Don’t let this happen to you. With CamCard, you can take a picture of your business card and have all the details automatically uploaded into your phone contacts and other email accounts. Because of its accuracy, you can be assured of flawless scanning. The best part is that you can sync data across other devices too. The app is usually free for iPhone, but its cost on other mobile phones is $3.26.

                8. Flowdock

                  A mix of chat and inbox tools, Flowdock is a convenient way of collaborating with team members on various projects. The best part is that the app works on most browsers and mobile platforms, and it gives you features such as drag and drop, file uploads and activity streams. Your team members can get instant updates about any change on the project to which they can respond through chat messages.

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                  9. Instapaper

                    The Internet is filled with blogs and articles. Amp up your creativity by reading new posts at a time that suits you. Through Instapaper, you can save an interesting article to read at a more convenient time and in a reader-friendly format.

                    10. Expensify

                      While travelling, you probably want to keep your receipts to claim office expenses once you get home. But why go through the hassle of keeping all these receipts when a smartphone can do the same for you? By using your phone’s camera, you can take pictures of your receipts as a digital record in chronological order. Expensify also lets you log mileage, meal expenses and other business-related travel costs.

                      11. Upwork

                        Screening through resumes and tracking applicants can be cumbersome. You want to hire the best possible people for your company without wasting too much time scanning resumes. So use Upwork to help you perform these tasks; the app helps you manage the entire hiring process. This allows you to spend more time hiring instead of doing manual paper-work sorting out resumes.

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                        The app is also online so it receives all resumes in one place and tracks each candidate’s progress through application stages.

                        12. Zoom

                          Probably the most effective method for remaining in touch with all your employees, Zoom has become an office norm for instant communication and connectivity. With its app version available for mobile phones, connectivity has taken a new form by allowing entrepreneurs to schedule and attend important business conference calls on the go.

                          Bottom Line

                          By using these productivity apps, you have a better chance of organizing a systematic approach for performing tasks. There are many entrepreneurs who are striving for success. However, only a few stand apart on the basis of their work ethic and capacity to grow by incorporating smart apps in their routine.

                          Allow yourself a competitive edge by incorporating these handy productivity apps to enhance your company’s growth.

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