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How to Set Up a Good E-commerce Website in No Time

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How to Set Up a Good E-commerce Website in No Time

We live in a world that is changing by the minute and, in order to keep track of everything, we live fast. We strive to keep up the pace; we strive to do our jobs as best as we can and at the end of the day, we can only hope that it was enough to get by. When it comes to business, one must always be up and running. Each and every workday has to be well organized. Furthermore, in the 21st century, you have to run a business on two fronts – offline and online.

The offline world is tricky. A lot of variables are included in the equation. Where will your office be? How will you treat your customers? How will you organize your staff? – As you can see, a there are tons of things to consider. Unfortunately, the online world is no walk in the park either.  Giving the fact that there are tons upon tons of websites out there, chances are that not many people will get to even find your site, unless you are maintaining and promoting it right.

If you already have a website and it is not bringing you much profit, you should give some of these articles a shot:

Some of the articles above have a long comment section below the article itself. You should go through these comments, as they are also chock full of useful advice, tips and strategies to have a successful e-commerce website.

Considering you don’t have a website, you are most probably at a loss. If you have been reading about E-commerce websites, the one thing that must have caught your eye is the fact that creating, launching, moderating and bringing one site to its functional state takes time. But you don’t have the time – you need a fast and effective solution, as mentioned above. Thankfully, there is a way. If you go through the text below, you will get acquainted with some steps you can take in order to build your site from scratch.

Preparation

It is possible to build an online presence prior to creating a site – furthermore, it is advisory. You should create a page or an account on some of the many social media websites. For an example, we’ll take Facebook, since it is probably the most popular social media forum (but Google+ is on the rise and you should keep that in mind). You create a group or a like page and you invite people to join/like. You already have an existing clientele with which you are in contact (at least I hope you do) and you should indulge them to visit your page, like, click and comment.

If you supply your subscribers with interesting content on a regular basis, then you can use the reach you gained to promote your site before it is up and running. That way, when you do launch your site, it will have an instant audience, which is very important.

There are ways to boost your reach on social media networks. Some of them cost money and others are free. You should go through at least some of the following articles in order to gain a bit of knowledge related to the matter:

Design and development

These are the first two things every online project needs. However, creating an entire website takes a team of programmers to work around the clock for a month and then, when everything is finished, it still takes time to work out all the bugs and the whole venture can turn into a bit of a drag. If you want a fast way out, you should consider creating a site on WordPress – the biggest CMS (content management system) around. If you are new to WordPress, get acquainted with it by following some of the links below:

One of the best advantages of this CMS is the fact that you don’t have to be a programming wiz if you want to find your way around it. The process of creating a site like this is:

  • You find yourself a nice WordPress theme;

  • You upload your content (texts, logos, images, videos);

  • You place your content on the adequate positions;

  • You test it a couple of times and make a few modifications;

  • That’s it!

You might be thinking that it cannot be as easy as it sounds and you are probably right. There are problems that can occur while you are doing the job, but you should keep your hopes up. Whatever happens, you can always ask Google for a solution and one will surely present itself. The WordPress community is constantly striving to improve and people have posted all sorts of useful tips online.

    The most popular market for WordPress themes is the Envato market. Check out themeforest.net, if you wish to purchase one. If not, you can most certainly find a free one here. However, if you chose to purchase, you will also get customer service – if you get stuck, the team that developed the theme you purchased will surely tend to your needs via email.

    Keep in mind that not every theme comes packed everything you need. For instance, you might need an image slider and the theme you got doesn’t have one. This is where WordPress plug-ins come into play. A lot of enthusiastic developers have shared their work online and it won’t be hard to find just the plug-in you need. The Envato market covers these grounds as well and you can start searching for them on codecanyon.net.

    The main thing you should keep in mind when working on your website is coherence. Everything has to be logical – meaning, everything has to be user-friendly and not at all confusing. People are searching for stuff on the go, and if your site is not comprehensible, or if it has problems, the viewer will not be patient – he or she will move to another site.

    A very important thing you need to worry about is responsiveness. Every website has to be accessible via a variety of devices – desktops, laptops, Android and Apple phones and tablets and so on. Make sure you do your research related to this issue. Here is something to start with:

    Domain name and hosting

    When all the content is secure, you have to register for a domain name. The fact that the net is flooded with websites can be an issue here – your preferred domain name is likely to be taken. In such an event, you should explore your possibilities. If there is a way, alter your initial idea a bit. For instance, if yourprefereddomainname.com is taken, explore the option for .net, .org or something else. Also, you can try adding the word “website” or “online” so that your domain looks something like this: yourprefereddomainnameonline.com. You can also try adding an underscore so that your domain looks like this: your_prefered_domain_name.com. As I said, explore your option. The key here is not to change what you wanted a lot. Your website’s homepage link has to correspond with the name of your business. If it doesn’t, tons of problems can occur, so be sure that you take this into account.

    Here are some sources for further reading, related to this issue:

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    When it comes to hosting, you should know that without proper hosting, everything you did on your site will be for nothing. Your web host is the one that launches your site on the web. I will try and explain some things related to this.

    When launching a site, each and every piece of information is uploaded to a server computer, which is used to store this information and then share it with the web. It is important that this machine is stable and that it gets the job done. Hosting companies do this job in two ways – they use one server to host numerous websites or they use a separate machine for each site.

      The former is known as shared hosting. These kinds of servers are extremely strong machines that can handle a lot. The latter is known as dedicated hosting. These kinds of machines are not as strong as the previous ones, but they don’t need to be.

      As you may have deduced, you should go for the latter option. Shared hosting servers tend to get overloaded with info and then, they start to slack. The result of this might be some temporary malfunctions, or, in the worst case scenario, the system falls along with all the websites that were hosted on it. With dedicated hosting, the chances for such a thing happening are very, very low, since each and every server is strong enough to endure one website and its content. This is a fact.

      Here are some useful articles that will explain the story further:

      Optimization

      When all the above is moved to the checklist, there are only a couple of things left to do. At this point your site is just one of the many that are trying to get noticed. Even assuming your social media campaign went as planned, the job is not done yet. You have to let search engines know that your site is there when people are looking for it. Here is where you should look into Search Engine Optimization (SEO) and Search Engine Marketing (SEM), although these two things are pretty interrelated. You see, there are tons of communities on the web and each one has a set of blogs where people constantly go to and check for updates related to a certain niche. It is your job to find these blogs, contact their editors and request to post some interesting articles related to what you are doing on them. Somewhere in these articles, you should mention that you are also a businessman who has a website and you should leave a link that will lead the reader to a page on your site. This will bring you traffic and, consequently, a lot of satisfied customers.

      Marketing related to the online world is tricky business. You should go through some of the articles below in order to see what I mean:

      That’s it for now. With the text above, you can get a clear picture about what one should do in order to create an online presence. This is (probably) the fastest solution. You might think that it is not that fast, but any other option will take even more. A WordPress theme, some content, hosting and promotion – these are the four essential steps. If you are lucky, within a month you will start to notice that sales are going up. When this happens, do not stop doing what you are doing – go for more. Add more people to your online circles and build a community of satisfied customers.

      If you are unlucky – if your site is just sitting there and doing nothing, you should consider outsourcing this part of your business to someone skilled and experienced.

      All in all, I hope that this article gave you what you were looking for. I advise you not to stop here – you should indulge in even further reading. There is tons of useful information just waiting to be found. Explore the possibilities for your business growth and – good luck!

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      Ivan Dimitrijevic

      Ivan is the CEO and founder of a digital marketing company. He has years of experiences in team management, entrepreneurship and productivity.

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      Published on November 8, 2021

      How To Achieve Financial Freedom With the Right Mindset

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      How To Achieve Financial Freedom With the Right Mindset

      What would being financially free mean to you? Have you made the mistake of thinking that financial freedom requires millions of dollars and decades of hard work? When it comes to our relationship to money, the answers really lie in our mindset. Change your mindset around money and your entire financial outlook will change with it.

      And no: we’re not talking about putting a check for a million dollars under your pillow at night. This is about you becoming a financially free person, in whatever capacity you choose. And that’s really the key: it needs to be defined by you. So many people outsource this responsibility to society/celebrities/the government etc… and as a result never achieve it.

      What if you could identify what financial freedom looks like for you, realize that it is possible to get there in a matter of a few months and then build a road map to do just that?

      Read on, because that’s what we’re going to open you up to. This isn’t about giving you specific strategies “guaranteed to work in five minutes or your money back…blah blah.” This is about awakening you to just how powerful you are, where your blocks lie and how to smash through them effectively.

      Financial Freedom – What is it?

      Well like I said: I’m not going to define this for you. That misses the whole point of this article, but let’s lay out some ideas to get you started.

      Typically, when we talk about financial freedom in the west, we really mean: freedom from needing to work, in order to meet financial obligations. We know that there has been a rise in depression amongst nine-to-fivers, 62% as a matter of fact between 2019 and 2020 in the USA.[1] It’s therefore no wonder that there has been correlative uptick in the search for alternative solutions to finances.

      This depression is largely as a result of feeling trapped, unable to realize potential and being denied opportunity. It is also likely that, thanks to a more global world and social media: we see just how abundant life can be for some; like a carrot dangled tantalisingly close, but just out of reach. We yearn for more meaning in our lives, more excitement and to be able to live on our terms.

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      Finances are (as we see it) the stumbling block and the preserve of the chosen few…not us.

      So to start building an accurate picture of what financial freedom would be for you, begin with what your life would look like if you didn’t have to worry about money. How would you feel if you didn’t have to consider your monthly budget, when putting your hand in your pocket to pay for lunch?

      The point is that a lot of the stress and resulting depression that comes from feeling like a ‘wage-slave’ is down to our lack of clarity on what we actually want. We get caught, focussing on what we lack and that perpetuates a mindset of lack that very quickly is reflected in our reality. We are allowing our subconscious, emotional mind to be bombarded with imagery every day that reenforces a sense that we aren’t good enough. That we do not have what it takes.

      That wouldn’t happen though if we had done the work of pinning down exactly what we wanted in the first place.

      Does Financial Freedom Come at Extreme Levels of Net Worth?

      There is a tendency, thanks again largely to how we are conditioned through media, to think that financial freedom only comes at extreme levels of net worth. What if I told you that is completely ill-founded and untrue?

      Using the standard/assumed definition of financial freedom for a moment; this means that you need enough capital to generate a return that is greater than, or equal to your monthly expenditure. That doesn’t necessarily tell the full picture, but nevertheless; it’s is a good place to start.

      If your monthly outgoings (mortgage, bills etc…) come to $3,000 for argument’s sake, you can achieve that with as little as $108,000 invested over three years.[2]

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      Hardly the millions you had probably envisioned is it?

      Remember: we’re not talking about you living a lavish lifestyle necessarily. If that is what you want; fantastic, it’s certainly achievable, but what we’re getting at here is your ability to meet all of your financial obligations without having to work.

      I’m sure you’re unlikely to find $108,000 down the back of your couch, but it is a figure that is well within reach of most working adults. A $36,000 salary opens you up to borrowing that kind of money, and even if you have to continue working in the short term in order to service the debt and keep up with your bills; you’ll have a clear end goal in sight.

      And you’ll have doubled your income in the meantime, for the same amount of work!

      How To Achieve Financial Freedom With the Right Mindset

      As we touched on earlier, coming at your life from a space of ‘lack’ simply perpetuates more of the same. As I always say: your environment doesn’t lie. Look around you, if you’re dissatisfied with any aspect of your life, you first need to accept responsibility for it. If you don’t, you’re abdicating your power to make new choices.

      You may well have been the victim of circumstance in the past, but how you respond and what you do with that experience is up to you. If you choose to look for the positive, however minor it might be in any given situation – your experience of life will begin to change.

      This is, in essence, what The Law of Attraction is all about. What lies behind it is your reticular activating system (RAS). The part of your brain designed to filter out the (as it sees it) unless information, highlight the important information and prioritize your safety. Thanks to it being part of your primeval/‘lizard’ brain however, it predates the conscious mind, intellect and reason.

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      The issue for a lot of us is that we haven’t understood how to communicate in a way that our RAS understands. We can’t translate our conscious desires and are therefore caught in a loop between two incongruous forces.

      Our subconscious wants us to be alive and it bases its criteria for this, largely on the principal of: same = safe. Meanwhile, your quality of life, passive income, work/life balance etc… are inconsequential. That part of your mind doesn’t give a hoot about the utility bill or being able to afford a holiday.

      It is perfectly possible to show you subconscious/RAS the benefits of financial freedom though, or indeed any other outcome you’d like to see in your life. You just have to speak its language. Becoming debt free and financially free is actually one of the easiest things you can communicate to your subconscious, because you have so much ‘real-world’ experience with money.

      Here’s how:

      1. Start by clearing your mind and being present – find a meditation, visualization or breathing exercise that calms your mind, allows you to focus on the present moment and become an observer of your surroundings. The point of this is to stop all of those thoughts buzzing around in your head that are pulling you back to the past, or projecting you into an imagined future.
      2. Then build a mental movie or slideshow of what your average day would look like, were you to achieve financial freedom. We’re not talking about big occasions, huge wins or events; just an average day.
      3. From your position of present observer – start to observe the feelings that arise as you go about this average day in your new life. Do you feel your shoulders relax and drop? Have you got excited ‘butterflies’ in your stomach? Are you smiling more?

      Learn to recall these feelings at will – this will connect the dots for your RAS and you will soon start noticing a shift. Think of it as connecting with your desired future and pulling it into/towards your present.

      Bonus Hack – Practice Gratitude

      We’ve already discussed how you can start attracting/observing the opportunities that will enable you to achieve financial freedom. This involves a lot of work in order to finesse, but the principals are easy enough to understand. Something that we can all do, no matter what we’re trying to achieve, is practice gratitude.

      Using the same principals that I’ve outlined above: something of a ‘catch-all’ that we can train our minds to produce more of, is gratitude. If we can shift our mindset so that the next time some negative, external and unforeseen event occurs, we are still able to be grateful for it; your entire experience will shift.

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      Not only will you observe more to be grateful for all around you on a daily basis, but you will shift out of a mindset of ‘lack’. All of the barriers that stood in your way before (not enough capital, stuck in a job I hate etc…) they will shift to becoming things that support your desires and goals.

      For example:

      The job you hate, when reframed as the means to support a transitional stage of your life (i.e. enabling you to borrow money to invest) suddenly gives you a resource to be grateful for.

      The added beauty of this is that your RAS doesn’t know the difference between a big win and a small win. You being truly, deeply grateful for your socks (for example) carries the same weight as being grateful for your health, or your spouse. This is why I say “practice” gratitude. You can start whenever you want!

      Look around you right now and find something that you really are grateful for, no matter how small and seemingly inconsequential.

      Practicing this will create a snowball effect. Much quicker than you might think: you’ll be overwhelmed with gratitude for your life and all that’s in it.

      In Summary

      Financial freedom is more within your reach than you probably think or feel. Understand that the limits you’re assuming to be there are largely a product of your subconscious mind, having been drip-fed evidence of that over the course of your lifetime. Changing that might take a lot of effort in the short-term, like cranking over an old car, but the effects will begin to build up quickly and self-perpetuate.

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      Apply this mindset to your financial situation and you will find that it too will begin to ‘snowball’. Financial freedom is closer than you think, so start looking for it today!

      Featured photo credit: Pepi Stojanovski via unsplash.com

      Reference

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