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How to Set Up a Good E-commerce Website in No Time

How to Set Up a Good E-commerce Website in No Time

We live in a world that is changing by the minute and, in order to keep track of everything, we live fast. We strive to keep up the pace; we strive to do our jobs as best as we can and at the end of the day, we can only hope that it was enough to get by. When it comes to business, one must always be up and running. Each and every workday has to be well organized. Furthermore, in the 21st century, you have to run a business on two fronts – offline and online.

The offline world is tricky. A lot of variables are included in the equation. Where will your office be? How will you treat your customers? How will you organize your staff? – As you can see, a there are tons of things to consider. Unfortunately, the online world is no walk in the park either.  Giving the fact that there are tons upon tons of websites out there, chances are that not many people will get to even find your site, unless you are maintaining and promoting it right.

If you already have a website and it is not bringing you much profit, you should give some of these articles a shot:

Some of the articles above have a long comment section below the article itself. You should go through these comments, as they are also chock full of useful advice, tips and strategies to have a successful e-commerce website.

Considering you don’t have a website, you are most probably at a loss. If you have been reading about E-commerce websites, the one thing that must have caught your eye is the fact that creating, launching, moderating and bringing one site to its functional state takes time. But you don’t have the time – you need a fast and effective solution, as mentioned above. Thankfully, there is a way. If you go through the text below, you will get acquainted with some steps you can take in order to build your site from scratch.

Preparation

It is possible to build an online presence prior to creating a site – furthermore, it is advisory. You should create a page or an account on some of the many social media websites. For an example, we’ll take Facebook, since it is probably the most popular social media forum (but Google+ is on the rise and you should keep that in mind). You create a group or a like page and you invite people to join/like. You already have an existing clientele with which you are in contact (at least I hope you do) and you should indulge them to visit your page, like, click and comment.

If you supply your subscribers with interesting content on a regular basis, then you can use the reach you gained to promote your site before it is up and running. That way, when you do launch your site, it will have an instant audience, which is very important.

There are ways to boost your reach on social media networks. Some of them cost money and others are free. You should go through at least some of the following articles in order to gain a bit of knowledge related to the matter:

Design and development

These are the first two things every online project needs. However, creating an entire website takes a team of programmers to work around the clock for a month and then, when everything is finished, it still takes time to work out all the bugs and the whole venture can turn into a bit of a drag. If you want a fast way out, you should consider creating a site on WordPress – the biggest CMS (content management system) around. If you are new to WordPress, get acquainted with it by following some of the links below:

One of the best advantages of this CMS is the fact that you don’t have to be a programming wiz if you want to find your way around it. The process of creating a site like this is:

  • You find yourself a nice WordPress theme;

  • You upload your content (texts, logos, images, videos);

  • You place your content on the adequate positions;

  • You test it a couple of times and make a few modifications;

  • That’s it!

You might be thinking that it cannot be as easy as it sounds and you are probably right. There are problems that can occur while you are doing the job, but you should keep your hopes up. Whatever happens, you can always ask Google for a solution and one will surely present itself. The WordPress community is constantly striving to improve and people have posted all sorts of useful tips online.

    The most popular market for WordPress themes is the Envato market. Check out themeforest.net, if you wish to purchase one. If not, you can most certainly find a free one here. However, if you chose to purchase, you will also get customer service – if you get stuck, the team that developed the theme you purchased will surely tend to your needs via email.

    Keep in mind that not every theme comes packed everything you need. For instance, you might need an image slider and the theme you got doesn’t have one. This is where WordPress plug-ins come into play. A lot of enthusiastic developers have shared their work online and it won’t be hard to find just the plug-in you need. The Envato market covers these grounds as well and you can start searching for them on codecanyon.net.

    The main thing you should keep in mind when working on your website is coherence. Everything has to be logical – meaning, everything has to be user-friendly and not at all confusing. People are searching for stuff on the go, and if your site is not comprehensible, or if it has problems, the viewer will not be patient – he or she will move to another site.

    A very important thing you need to worry about is responsiveness. Every website has to be accessible via a variety of devices – desktops, laptops, Android and Apple phones and tablets and so on. Make sure you do your research related to this issue. Here is something to start with:

    Domain name and hosting

    When all the content is secure, you have to register for a domain name. The fact that the net is flooded with websites can be an issue here – your preferred domain name is likely to be taken. In such an event, you should explore your possibilities. If there is a way, alter your initial idea a bit. For instance, if yourprefereddomainname.com is taken, explore the option for .net, .org or something else. Also, you can try adding the word “website” or “online” so that your domain looks something like this: yourprefereddomainnameonline.com. You can also try adding an underscore so that your domain looks like this: your_prefered_domain_name.com. As I said, explore your option. The key here is not to change what you wanted a lot. Your website’s homepage link has to correspond with the name of your business. If it doesn’t, tons of problems can occur, so be sure that you take this into account.

    Here are some sources for further reading, related to this issue:

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    When it comes to hosting, you should know that without proper hosting, everything you did on your site will be for nothing. Your web host is the one that launches your site on the web. I will try and explain some things related to this.

    When launching a site, each and every piece of information is uploaded to a server computer, which is used to store this information and then share it with the web. It is important that this machine is stable and that it gets the job done. Hosting companies do this job in two ways – they use one server to host numerous websites or they use a separate machine for each site.

      The former is known as shared hosting. These kinds of servers are extremely strong machines that can handle a lot. The latter is known as dedicated hosting. These kinds of machines are not as strong as the previous ones, but they don’t need to be.

      As you may have deduced, you should go for the latter option. Shared hosting servers tend to get overloaded with info and then, they start to slack. The result of this might be some temporary malfunctions, or, in the worst case scenario, the system falls along with all the websites that were hosted on it. With dedicated hosting, the chances for such a thing happening are very, very low, since each and every server is strong enough to endure one website and its content. This is a fact.

      Here are some useful articles that will explain the story further:

      Optimization

      When all the above is moved to the checklist, there are only a couple of things left to do. At this point your site is just one of the many that are trying to get noticed. Even assuming your social media campaign went as planned, the job is not done yet. You have to let search engines know that your site is there when people are looking for it. Here is where you should look into Search Engine Optimization (SEO) and Search Engine Marketing (SEM), although these two things are pretty interrelated. You see, there are tons of communities on the web and each one has a set of blogs where people constantly go to and check for updates related to a certain niche. It is your job to find these blogs, contact their editors and request to post some interesting articles related to what you are doing on them. Somewhere in these articles, you should mention that you are also a businessman who has a website and you should leave a link that will lead the reader to a page on your site. This will bring you traffic and, consequently, a lot of satisfied customers.

      Marketing related to the online world is tricky business. You should go through some of the articles below in order to see what I mean:

      That’s it for now. With the text above, you can get a clear picture about what one should do in order to create an online presence. This is (probably) the fastest solution. You might think that it is not that fast, but any other option will take even more. A WordPress theme, some content, hosting and promotion – these are the four essential steps. If you are lucky, within a month you will start to notice that sales are going up. When this happens, do not stop doing what you are doing – go for more. Add more people to your online circles and build a community of satisfied customers.

      If you are unlucky – if your site is just sitting there and doing nothing, you should consider outsourcing this part of your business to someone skilled and experienced.

      All in all, I hope that this article gave you what you were looking for. I advise you not to stop here – you should indulge in even further reading. There is tons of useful information just waiting to be found. Explore the possibilities for your business growth and – good luck!

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      More by this author

      Ivan Dimitrijevic

      SEO Consultant

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      Published on November 8, 2018

      How to Answer the Tough Question: What are Your Salary Requirements?

      How to Answer the Tough Question: What are Your Salary Requirements?

      After a few months of hard work and dozens of phone calls later, you finally land a job opportunity.

      But then, you’re asked about your salary requirements and your mind goes blank. So, you offer a lower salary believing this will increase your odds at getting hired.

      Unfortunately, this is the wrong approach.

      Your salary requirements can make or break your odds at getting hired. But only if you’re not prepared.

      Ask for a salary too high with no room for negotiation and your potential employer will not be able to afford you. Aim too low and employers will perceive as you offering low value. The trick is to aim as high as possible while keeping both parties feel happy.

      Of course, you can’t command a high price without bringing value.

      The good news is that learning how to be a high-value employee is possible. You have to work on the right tasks to grow in the right areas. Here are a few tactics to negotiate your salary requirements with confidence.

      1. Hack time to accomplish more than most

      Do you want to get paid well for your hard work? Of course you do. I hate to break it to you, but so do most people.

      With so much competition, this won’t be an easy task to achieve. That’s why you need to become a pro at time management.

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      Do you know how much free time you have? Not the free time during your lunch break or after you’ve finished working at your day job. Rather, the free time when you’re looking at your phone or watching your favorite TV show.

      Data from 2017 shows that Americans spend roughly 3 hours watching TV. This is time poorly spent if you’re not happy with your current lifestyle. Instead, focus on working on your goals whenever you have free time.

      For example, if your commute to/from work is 1 hour, listen to an educational Podcast. If your lunch break is 30 minutes, read for 10 to 15 minutes. And if you have a busy life with only 30–60 minutes to spare after work, use this time to work on your personal goals.

      Create a morning routine that will set you up for success every day. Start waking up 1 to 2 hours earlier to have more time to work on your most important tasks. Use tools like ATracker to break down which activities you’re spending the most time in.

      It won’t be easy to analyze your entire day, so set boundaries. For example, if you have 4 hours of free time each day, spend at least 2 of these hours working on important tasks.

      2. Set your own boundaries

      Having a successful career isn’t always about the money. According to Gallup, about 70% of employees aren’t satisfied with their current jobs.[1]

      Earning more money isn’t a bad thing, but choosing a higher salary over the traits that are the most important to you is. For example, if you enjoy spending time with your family, reject job offers requiring a lot of travel.

      Here are some important traits to consider:

      • Work and life balance – The last thing you’d want is a job that forces you to work 60+ hours each week. Unless this is the type of environment you’d want. Understand how your potential employer emphasizes work/life balance.
      • Self-development opportunities – Having the option to grow within your company is important. Once you learn how to do your tasks well, you’ll start becoming less engaged. Choose a company that encourages employee growth.
      • Company culture – The stereotypical cubicle job where one feels miserable doesn’t have to be your fate. Not all companies are equal in culture. Take, for example, Google, who invests heavily in keeping their employees happy.[2]

      These are some of the most important traits to look for in a company, but there are others. Make it your mission to rank which traits are important to you. This way you’ll stop applying to the wrong companies and stay focused on what matters to you more.

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      3. Continuously invest in yourself

      Investing in yourself is the best investment you can make. Cliche I know, but true nonetheless.

      You’ll grow as a person and gain confidence with the value you’ll be able to bring to others. Investing in yourself doesn’t have to be expensive. For example, you can read books to expand your knowledge in different fields.

      Don’t get stuck into the habit of reading without a purpose. Instead, choose books that will help you expand in a field you’re looking to grow. At the same time, don’t limit yourself to reading books in one subject–create a healthy balance.

      Podcasts are also a great medium to learn new subjects from experts in different fields. The best part is they’re free and you can consume them on your commute to/from work.

      Paid education makes sense if you have little to no debt. If you decide to go back to school, be sure to apply for scholarships and grants to have the least amount of debt. Regardless of which route you take to make it a habit to grow every day.

      It won’t be easy, but this will work to your advantage. Most people won’t spend most of their free time investing in themselves. This will allow you to grow faster than most, and stand out from your competition.

      4. Document the value you bring

      Resumes are a common way companies filter employees through the hiring process. Here’s the big secret: It’s not the only way you can showcase your skills.

      To request for a higher salary than most, you have to do what most are unwilling to do. Since you’re already investing in yourself, make it a habit to showcase your skills online.

      A great way to do this is to create your own website. Pick your first and last name as your domain name. If this domain is already taken, get creative and choose one that makes sense.

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      Here are some ideas:

      • joesmith.com
      • joeasmith.com
      • joesmithprojects.com

      Nowadays, building a website is easy. Once you have your website setup, begin producing content. For example, if you a developer you can post the applications you’re building.

      During your interviews, you’ll have an online reference to showcase your accomplishments. You can use your accomplishments to justify your salary requirements. Since most people don’t do this, you’ll have a higher chance of employers accepting your offer

      5. Hide your salary requirements

      Avoid giving you salary requirements early in the interview process.

      But if you get asked early, deflect this question in a non-defensive manner. Explain to the employer that you’d like to understand your role better first. They’ll most likely agree with you; but if they don’t, give them a range.

      The truth is great employers are more concerned about your skills and the value you bring to the company. They understand that a great employee is an investment, able to earn them more than their salary.

      Remember that a job interview isn’t only for the employer, it’s also for you. If the employer is more interested in your salary requirements, this may not be a good sign. Use this question to gauge if the company you’re interviewing is worth working for.

      6. Do just enough research

      Research average salary compensation in your industry, then wing it.

      Use tools like Glassdoor to research the average salary compensation for your industry. Then leverage LinkedIn’s company data that’s provided with its Pro membership. You can view a company’s employee growth and the total number of job openings.

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      Use this information to make informed decisions when deciding on your salary requirements. But don’t limit yourself to the average salary range. Companies will usually pay you more for the value you have.

      Big companies will often pay more than smaller ones.[3] Whatever your desired salary amount is, always ask for a higher amount. Employers will often reject your initial offer. In fact, offer a salary range that’ll give you and your employer enough room to negotiate.

      7. Get compensated by your value

      Asking for the salary you deserve is an art. On one end, you have to constantly invest in yourself to offer massive value. But this isn’t enough. You also have to become a great negotiator.

      Imagine requesting a high salary and because you bring a lot of value, employers are willing to pay you this. Wouldn’t this be amazing?

      Most settle for average because they’re not confident with what they have to offer. Most don’t invest in themselves because they’re not dedicated enough. But not you.

      You know you deserve to get paid well, and you’re willing to put in the work. Yet, you won’t sacrifice your most important values over a higher salary.

      The bottom line

      You’ve got what it takes to succeed in your career. Invest in yourself, learn how to negotiate, and do research. The next time you’re asked about your salary requirements, you won’t fumble.

      You’ll showcase your skills with confidence and get the salary you deserve. What’s holding you back now?

      Featured photo credit: LinkedIn Sales Navigator via unsplash.com

      Reference

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