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How to Set Up a Good E-commerce Website in No Time

How to Set Up a Good E-commerce Website in No Time

We live in a world that is changing by the minute and, in order to keep track of everything, we live fast. We strive to keep up the pace; we strive to do our jobs as best as we can and at the end of the day, we can only hope that it was enough to get by. When it comes to business, one must always be up and running. Each and every workday has to be well organized. Furthermore, in the 21st century, you have to run a business on two fronts – offline and online.

The offline world is tricky. A lot of variables are included in the equation. Where will your office be? How will you treat your customers? How will you organize your staff? – As you can see, a there are tons of things to consider. Unfortunately, the online world is no walk in the park either.  Giving the fact that there are tons upon tons of websites out there, chances are that not many people will get to even find your site, unless you are maintaining and promoting it right.

If you already have a website and it is not bringing you much profit, you should give some of these articles a shot:

Some of the articles above have a long comment section below the article itself. You should go through these comments, as they are also chock full of useful advice, tips and strategies to have a successful e-commerce website.

Considering you don’t have a website, you are most probably at a loss. If you have been reading about E-commerce websites, the one thing that must have caught your eye is the fact that creating, launching, moderating and bringing one site to its functional state takes time. But you don’t have the time – you need a fast and effective solution, as mentioned above. Thankfully, there is a way. If you go through the text below, you will get acquainted with some steps you can take in order to build your site from scratch.

Preparation

It is possible to build an online presence prior to creating a site – furthermore, it is advisory. You should create a page or an account on some of the many social media websites. For an example, we’ll take Facebook, since it is probably the most popular social media forum (but Google+ is on the rise and you should keep that in mind). You create a group or a like page and you invite people to join/like. You already have an existing clientele with which you are in contact (at least I hope you do) and you should indulge them to visit your page, like, click and comment.

If you supply your subscribers with interesting content on a regular basis, then you can use the reach you gained to promote your site before it is up and running. That way, when you do launch your site, it will have an instant audience, which is very important.

There are ways to boost your reach on social media networks. Some of them cost money and others are free. You should go through at least some of the following articles in order to gain a bit of knowledge related to the matter:

Design and development

These are the first two things every online project needs. However, creating an entire website takes a team of programmers to work around the clock for a month and then, when everything is finished, it still takes time to work out all the bugs and the whole venture can turn into a bit of a drag. If you want a fast way out, you should consider creating a site on WordPress – the biggest CMS (content management system) around. If you are new to WordPress, get acquainted with it by following some of the links below:

One of the best advantages of this CMS is the fact that you don’t have to be a programming wiz if you want to find your way around it. The process of creating a site like this is:

  • You find yourself a nice WordPress theme;

  • You upload your content (texts, logos, images, videos);

  • You place your content on the adequate positions;

  • You test it a couple of times and make a few modifications;

  • That’s it!

You might be thinking that it cannot be as easy as it sounds and you are probably right. There are problems that can occur while you are doing the job, but you should keep your hopes up. Whatever happens, you can always ask Google for a solution and one will surely present itself. The WordPress community is constantly striving to improve and people have posted all sorts of useful tips online.

    The most popular market for WordPress themes is the Envato market. Check out themeforest.net, if you wish to purchase one. If not, you can most certainly find a free one here. However, if you chose to purchase, you will also get customer service – if you get stuck, the team that developed the theme you purchased will surely tend to your needs via email.

    Keep in mind that not every theme comes packed everything you need. For instance, you might need an image slider and the theme you got doesn’t have one. This is where WordPress plug-ins come into play. A lot of enthusiastic developers have shared their work online and it won’t be hard to find just the plug-in you need. The Envato market covers these grounds as well and you can start searching for them on codecanyon.net.

    The main thing you should keep in mind when working on your website is coherence. Everything has to be logical – meaning, everything has to be user-friendly and not at all confusing. People are searching for stuff on the go, and if your site is not comprehensible, or if it has problems, the viewer will not be patient – he or she will move to another site.

    A very important thing you need to worry about is responsiveness. Every website has to be accessible via a variety of devices – desktops, laptops, Android and Apple phones and tablets and so on. Make sure you do your research related to this issue. Here is something to start with:

    Domain name and hosting

    When all the content is secure, you have to register for a domain name. The fact that the net is flooded with websites can be an issue here – your preferred domain name is likely to be taken. In such an event, you should explore your possibilities. If there is a way, alter your initial idea a bit. For instance, if yourprefereddomainname.com is taken, explore the option for .net, .org or something else. Also, you can try adding the word “website” or “online” so that your domain looks something like this: yourprefereddomainnameonline.com. You can also try adding an underscore so that your domain looks like this: your_prefered_domain_name.com. As I said, explore your option. The key here is not to change what you wanted a lot. Your website’s homepage link has to correspond with the name of your business. If it doesn’t, tons of problems can occur, so be sure that you take this into account.

    Here are some sources for further reading, related to this issue:

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    When it comes to hosting, you should know that without proper hosting, everything you did on your site will be for nothing. Your web host is the one that launches your site on the web. I will try and explain some things related to this.

    When launching a site, each and every piece of information is uploaded to a server computer, which is used to store this information and then share it with the web. It is important that this machine is stable and that it gets the job done. Hosting companies do this job in two ways – they use one server to host numerous websites or they use a separate machine for each site.

      The former is known as shared hosting. These kinds of servers are extremely strong machines that can handle a lot. The latter is known as dedicated hosting. These kinds of machines are not as strong as the previous ones, but they don’t need to be.

      As you may have deduced, you should go for the latter option. Shared hosting servers tend to get overloaded with info and then, they start to slack. The result of this might be some temporary malfunctions, or, in the worst case scenario, the system falls along with all the websites that were hosted on it. With dedicated hosting, the chances for such a thing happening are very, very low, since each and every server is strong enough to endure one website and its content. This is a fact.

      Here are some useful articles that will explain the story further:

      Optimization

      When all the above is moved to the checklist, there are only a couple of things left to do. At this point your site is just one of the many that are trying to get noticed. Even assuming your social media campaign went as planned, the job is not done yet. You have to let search engines know that your site is there when people are looking for it. Here is where you should look into Search Engine Optimization (SEO) and Search Engine Marketing (SEM), although these two things are pretty interrelated. You see, there are tons of communities on the web and each one has a set of blogs where people constantly go to and check for updates related to a certain niche. It is your job to find these blogs, contact their editors and request to post some interesting articles related to what you are doing on them. Somewhere in these articles, you should mention that you are also a businessman who has a website and you should leave a link that will lead the reader to a page on your site. This will bring you traffic and, consequently, a lot of satisfied customers.

      Marketing related to the online world is tricky business. You should go through some of the articles below in order to see what I mean:

      That’s it for now. With the text above, you can get a clear picture about what one should do in order to create an online presence. This is (probably) the fastest solution. You might think that it is not that fast, but any other option will take even more. A WordPress theme, some content, hosting and promotion – these are the four essential steps. If you are lucky, within a month you will start to notice that sales are going up. When this happens, do not stop doing what you are doing – go for more. Add more people to your online circles and build a community of satisfied customers.

      If you are unlucky – if your site is just sitting there and doing nothing, you should consider outsourcing this part of your business to someone skilled and experienced.

      All in all, I hope that this article gave you what you were looking for. I advise you not to stop here – you should indulge in even further reading. There is tons of useful information just waiting to be found. Explore the possibilities for your business growth and – good luck!

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      Ivan Dimitrijevic

      SEO Consultant

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      Published on September 17, 2018

      How Being Smart With Your Money Leads to Financial Success

      How Being Smart With Your Money Leads to Financial Success

      Achieving financial success is not something that just happens. Maybe if you win the lottery or something, but for the average person like you or me, it comes from a series of small steps you take over a long period of time.

      With each step, you form a new smart money habit. And with each smart money habit, you build towards financial independence.

      So what sort of habits can you form to get on that path? Let’s take a look at smart money habits you can start today to get you closer to a financially independent future.

      1. Avoid being “penny wise but pound foolish”

      It’s tempting to try saving a couple cents here and there when buying small items. However, that’s not where the real money is saved. You’re putting in extra effort for something that doesn’t move the needle.

      You get the most bang when you’re able to cut down on your bigger bills. For example, finding a lower interest rate for your mortgage could save you $50+ per month. And cutting your transportation bill by purchasing a cheaper car or taking public transportation can provide large gains as well.

      So, look at your recurring expenses such as housing, transportation, and insurance, and see where there’s wiggle room. It’s a much better use of your time than trying to pinch pennies here and there on smaller purchases.

      2. When you want something big, wait

      Impulsivity can get you in trouble in most aspects of life. Finances are no different.

      It’s human nature to see something and want it right then and there. It starts as a kid in the checkout line at the grocery store, and it continues on through adulthood.

      We get an idea in our head of something we want, and it’s hard not to go out and get it right then.

      A good example is wanting a new car. Perhaps you’ve had your car for several years. It’s crossed the 100k mile mark. Maybe maintenance is due, and you’re annoyed that you need to replace the timing belt or purchase new tires.

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      So, you get the itch.

      You start digging around online, and you realize you could trade in your current car for something newer and more exciting… all for a few hundred bucks a month. Then you get obsessed.

      Here’s where you have to take a step back.

      Your newfound obsession is clouding your judgement. Rather than giving into the impulse, wait it out.

      Set a timeframe for yourself. Maybe you come back to the decision three months down the road. See if the obsession lasts.

      It might, but often, a funny thing happens. Often, you forget about it. And often, you find that the new car wasn’t a need at all.

      The impulse faded. And you just saved yourself a ton of money.

      3. Live smaller than you can afford

      You finally get that big raise. And you want to celebrate – and why not?

      You’ve been looking forward to this forever. And after all, it was all due to your hard work.

      That’s fine, splurge a little. However, make it a one-time deal and be done.

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      Don’t get caught in the trap that just because you’re now making more money, you should spend more.

      Too often, people get more money and feel like they that gives them the means to buy a bigger house, a bigger car… you know the drill. Resist.

      The fact is that living smaller than what you can afford is one of the fastest ways to build savings.

      But if you constantly upgrade as you begin to make more, then you’ll never get ahead. You’ll just build up more debt along the way and have just as little wiggle room as before.

      4. Practice smart grocery shopping

      Food… it’s one of the biggest portions of any budget. And if you’re not careful, it can be one of the biggest drains on your wallet.

      But luckily, there are a few things you can do to ensure that you stay smart with your money when buying groceries.

      Create a grocery budget

      Set a strict weekly grocery budget. When you know how much you can spend on groceries, you can then plan your weekly menu around it.

      Once you know what all you need, you can go shopping and keep a running tally as you shop to ensure you’re on track.

      I tend to do this in my head, rounding for each item. However, writing it down as you go would probably work best for most people.

      Make a list… and never deviate

      Never go to the grocery store without a list. If you go to the store with a ballpark idea in mind, you don’t have a true ide of what you need.

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      You’re not well-researched. You don’t know what the sales are. As a result, you’re going to make decisions on the fly.

      These impulse decisions will lead to overspending, which will derail your grocery budget.

      Eat before going grocery shopping

      It’s also important to eat prior to going to the grocery store. Hunger is a powerful force.

      If you’re shopping on an empty stomach, everything is going to look good. In particular, you may find a lot of ready-made, processed snacks will look enticing.

      After all, you’re hungry now and that food is easily available. So subconsciously, you may lean towards those items.

      Unfortunately, not only are those items typically less healthy, but they’re likely more expensive. You pay for convenience.

      However, when you eat prior to shopping, then you’ll shop with a clear mind. Your hunger won’t cloud your judgement, influencing you to make poor decisions like a cartoon devil resting on your shoulder whispering in your ear.

      This makes it much easier to stick to your grocery plan.

      5. Cancel your gym membership

      Now that you’re all set on your food, it’s time to get smart about managing your budget in terms of physical fitness. And let’s begin by avoiding the gym. The gym bill, that is.

      The average gym membership costs around $60 per month. That’s $720 a year.

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      Yet, two out of three gym memberships go unused. That means two-thirds of people who have a gym membership are literally giving away almost a thousand bucks a year. It’s crazy!

      I recommend seeking an alternative. One good alternative is to look into fitness streaming services.

      Streaming services allow you to stream hundreds of workouts like Insanity and p90x, right in your own home for around $10-20 a month. That’s $40-50 less a month than the average gym membership.

      Of course, then there’s the free option. The internet is full of free workouts that you can do on your own with minimal or no equipment.

      For example, there’s the Couch to 5K program, that I personally used a decade ago to ease myself from couch potato to running my first 5K race. If I could do it, anyone could.

      Then there are free resources like reddit that have limitless information on workouts. The Fitness subreddit has done all the research for you, populating workout tips and detailed workout routines for anyone to use in their wiki.

      There are several routines that require no equipment. And you can join in on the subreddit to become part of the community, making it easier for those seeking comraderie and encouragement in their fitness goals. All for free.

      It’s baby steps… And baby steps can start now!

      I’ve never met anyone that can’t stand to be a bit smarter with their money. And on the flip side, anyone can get smarter with their money. But remember, it doesn’t happen all at once.

      Begin by fighting your impulses. Prepare for the week and be smart at the store. And cut monthly expenses like gym memberships that are overpriced and you probably aren’t getting your money’s worth out of anyway.

      The devil is in the details. And the details can change your lifestyle and prep you for a financially independent future.

      Featured photo credit: Unsplash via unsplash.com

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