Advertising
Advertising

7 Tricks Stores Use That You Can Avoid to Prevent Spending More

7 Tricks Stores Use That You Can Avoid to Prevent Spending More

It happens to everybody. You make a list, you know exactly what you need, and then somehow you walk out of the store with a mile-long receipt full of impulse buys, stuff you didn’t know you needed, and well-as-long-as-I’m-here items. Think you’re just lacking in self control? Okay, maybe… but it’s not just about you. Stores use all kinds of tricks to get you to spend more than you intended, and lots of them are pretty subtle. They know that thanks to the internet and smartphones, we do our homework — heck, sometimes we even do it right in their stores. That means they’re willing to pull out all the stops to make sure that once you’ve made it through the door, you won’t leave empty-handed. Here is what you can do to keep from falling prey to some of stores’ most common tricks.

shopping-mikey-jones

    1. Forge your own path.

    Any store larger than a boutique is generally laid out in a predictable way to help you find what you’re looking for, with clearly demarcated sections. But this isn’t just to help you cross items off your list; research on consumer behavior has had an enormous influence on how stores are set up, meaning all those neat little sections are actually optimized to tempt you by taking you past all kinds of items you don’t necessarily need.

    Retail guru Paco Underhill, who’s consulted for a who’s-who of American businesses, has all kinds of handy terms for these tricks. Ever wonder why milk, butter, and eggs are always all the way at the back of supermarkets and convenience stores? No, it’s not because it makes the refrigerated cases easier to stock. It’s simply to get you to walk all the way through the store to get these staples — which Underhill calls “destination items” — and thus have the opportunity to pass all other kinds of merch. Same thing goes for clothing stores: There’s a reason why basics like denim are always at the back of the store.

    Even more subtle is a tactic Underhill calls “the invariant right.” We tend to walk the same way we drive; in the U.S. we keep to the right not just on the road, but also on escalators, jogging paths, and pretty much everywhere, including stores. In Underhill’s research (which includes extensive amounts of video documenting how shoppers move through stores), people in the U.S. nearly always turn right when they enter the store (we keep saying “in the U.S.” because in countries where people drive on the left, like England, yup, shoppers totally turn to the left when they head into a store). This means that stores place items that they want to move in exactly this sweet spot, usually about 30 feet in from the door (an area Underhill calls the “decompression zone”). For example, think about Target. What are almost always the first merchandise areas you see? Seasonal items (right now, bathing suits, sprinklers, pool noodles, and other summer gear at full price) and their “dollar spot.” The dollar spot is full of $1-$3 items which seem like deals (so cheap!) but are pretty unlikely to be items you actually came in looking for (e.g., a plastic contact lens case that looks like an owl). But once you’ve started buying, you’re more likely to keep buying… after all, you have to wait in that line anyway.

    Advertising

    Outwit the stores by shopping not only with a list, but with a plan. You don’t need to draw an actual map of the store, but if it’s anywhere you visit often, you probably have a basic mental map of where things are. Headed to Target to stock up on paper towels, or to replace a lost TV remote? Instead of drifting to the right and straight into the heart of the “decompression zone,” head purposefully to where the stuff you need actually is. Not sure where that would be? Ask a salesperson instead of hunting for it yourself.

    2-grocery-lyzadanger
      Creative Commons Attribution-Share Alike 2.0 Generic License
          by  lyzadanger

        2. Look up and down.

        This sounds so simple, but it’s a key way to save money at the grocery store, where food and product manufacturers pay big bucks to get prime real estate in the middle shelves. Why the middle? Yes, it’s where most adults tend to look — we’re used to expecting the big brands to be there — but more importantly for food sellers, it’s also eye-level for kids (little ones riding in the shopping cart and bigger ones walking on their own). Researchers at Johns Hopkins found that children can be highly influential on parents’ purchases due to what they termed the “nag factor.” Kids see brands or characters they recognize, or even just colorful packaging, and they’re likely to ask for the product (or if it’s within reach, just grab it). When parents balk, that’s when the meltdown begins. Wanting to avoid a major tantrum is often reason enough to skip the coupons, ignore the shopping list, and just buy whatever full-price, premium-maker item is making little Billy or Susie turn purple. Retailers and manufacturers are well aware of the sway kids have over parents’ purchases (especially dads, according to the same researchers), so the priciest stuff is invariably on those middle shelves.

        With or without kids, shop smarter — and cheaper — by looking up and down at the grocery store. Foods are generally organized in vertical stripes of comparable items. The lesser-known brands and the generics aren’t in the running for prime shelf space, so they’re more likely to be displayed on the higher or lower shelves. Yes, you may have to bend or stretch (potentially putting you at risk of the shopping deterrent Paco Underhill has dubbed “the butt-brush factor”), but it will help you to legitimately comparison shop instead of just defaulting to the big-name item that’s right in front of you.

        Advertising

        3-tvs-rusty-clark

          3. Do the math to get the real price.

          There’s a reason so many prices end in “99.” Marketing researchers call it the “left-digit effect.” Studies have consistently found that in comparing the values of similar items, shoppers believe they are getting a better deal when they buy something that’s this “just below price” than for a similar item that is a “round price” ending in 00. The effect is so strong that items ending in .99 or .95 can outsell comparable items that are actually cheaper but have a price ending in .00. That’s not all: A pair of researchers from Clark University and the University of Connecticut have also posited a “right-digit effect.” They found that when shoppers saw regular and sale prices with identical left digits (so say it was .99 either way), they perceived there to be a larger discount when the right digit was less than 5 than they did when it was greater than 5. This means that even when something is less discounted — say a flat-screen TV that was on sale for 10% off at $429.99 — it might seem like a better value than something that is actually a more substantial discount (like another flat-screen TV with a 25% discount that costs $549.99).

          While for lower-cost items this matters less, for high-end goods like that flat-screen TV it can make a big difference. The incentive to save can feel more intense, not just because that’s a big chunk of change, but because retailers will often impose scarcity (e.g., you need to be one of the first shoppers in the door on the big holiday weekend to grab one of these!). This is all the more reason to do the research and figure out what’s really a good value. Research prices and features before you head out to the store. Already there and feeling the rush of a potential bargain? Use a price check app like The Find, ShopSavvy, or ScanLife (all available for iOS and Android) to compare the price you’re seeing in the store with local brick-and-mortar and online options.

          4-shopping-cart-matthew-oliphant

            4. Don’t buy more than you can carry.

            If you live in a big city and don’t own a car, this is a no-brainer — no one wants to be that jerk trying to cram into a crowded subway car with a bunch of giant boxes. But if you’re at a sprawling big box store, it’s all too tempting to grab a cart while you cruise through the maze of aisles. Once you’ve got that cart, well, it’s pretty easy to fill it up. Shopping carts these days are super-sized (the average one has ballooned more than 40% since they were first invented back in the ’30s), making it easy to load up on all kinds of non-essentials. Aristotle believed that nature abhors a vacuum, and retailers know that shoppers do, too: Give ’em something big enough to tote it all, and they’ll fill it up.

            To make sure you’re not just tossing items in to fill the void, skip getting a shopping cart unless you know you’re buying an oversize item or you’re specifically making a big trip, like a weekly grocery run. For smaller errands, forego even the basket and just pick up what you need. If it’s not worth juggling while you’re waiting in the checkout line, you probably don’t need it.

            Advertising

            5-sale-tim-parkinson

              5. Don’t be drawn in by deals.

              Here’s a totally obvious statement: People love deals. Researchers have shown that when shoppers think they’re getting a deal, it’s not just about the money; there’s also a deep sense of satisfaction that folks who study retail marketing call “smart shopper feelings.” Scoring a deal doesn’t just gratify your ego (“I’m a savvy shopper!”), it also gives you warm fuzzies and a feeling of fairness. Remember a couple of years back (2011, to be precise), when J.C. Penney announced they were getting rid of sales and coupons, and would instead offer “fair and square pricing” at all times? Chances are you don’t, because that was a spectacular failure — in less than two years, the guy who came up with that plan was out, the CEO he’d replaced was back in, and there were coupons and sales once more.

              What made “fair and square pricing” such an epic fail? Another totally obvious statement: People love feeling good. If prices are always the same, you don’t get “smart shopper feelings” — in fact, you might feel like the retailer is taking advantage of you. In reality, the opposite is more likely to be true. Stores use all kinds of tricks to get you to buy more than you really want (or to buy things you didn’t even want to buy in the first place!) by offering deals. For example, think of all the items that are priced lower if you buy more than one. A single pair of basic panties at Victoria’s Secret costs $10.50, but somehow, if you buy five pairs, that costs $26.50. If buying five costs just over twice what two should at “regular price”, why on earth would you buy just one? Well, you wouldn’t — which is how Victoria’s Secret makes sure that every time a gal doesn’t feel like doing her laundry, she’ll drop nearly 30 bucks there instead of just over 10.

              If you’re reading this, you probably want to avoid spending more, and yes, looking for sales and deals is one way to do this. The key though is to do a quick gut check before you whip out your plastic. Is this something you actually need? Will you really wear it? And if you really want to push yourself, do a little thought exercise: What are three outfits I could wear this with? What are three times this month where it would have been handy to have this? You don’t have to swear off sales for good, you just want to be sure that you’re not just getting a deal for the sake of getting a deal.

              Advertising

              6-anthropologie-south-granville

                6. Never shop on an empty stomach.

                You often hear that it’s a bad idea to go grocery shopping when you’re hungry: If your stomach’s growling, you can find yourself salivating like Pavlov’s dogs at products that are not even remotely on your list (ooh, stroopwafels!). But it’s actually a good plan to have a full belly when you’re shopping, period. Why? Brick-and-mortar stores get that shopping is a sensory experience; the ability to see, touch, feel, and smell what you’re buying makes you more likely to whip out your credit card and buy something that you might waver on if you were shopping online. But it goes beyond that — retailers are constantly coming up with new ways to stimulate your senses. Researchers from Penn State and the National University of Singapore found that when shoppers experienced pleasant “ambient stimuli” that created a cohesive lifestyle “servicescape,” they were more likely to enjoy shopping and to make impulse purchases. A great example of this? Anthropologie, where one of the first things you notice upon entering is the aroma of burning votive candles in scents like “Baltic Amber” and “Santiago Huckleberry.” Before you know it, that $88 peasant top and $168 throw pillow don’t seem like splurges — they feel like vital components of your new upscale bohemian lifestyle.

                Even at stores that don’t sell anything edible, scent can trigger your emotions, leading you to spend way more than you intended. How to avoid it? First, shop when you’ve already eaten: If you’re feeling satisfied, you’re less likely to respond to scent triggers. For bonus points, beat them at their own game by chewing minty gum or wearing peppermint lip balm. Peppermint has been shown to trigger feelings of satiety, and by having that strong scent right below your nose, you’re less likely to notice the store’s scent.

                7-h-and-m-dan
                  Creative Commons Attribution 2.0 Generic License
                            by  y entonces

                          7. Make your own playlist.

                          Speaking of “ambient stimuli,” another major way retailers get you feeling spendy is by setting the mood with music. Researchers have found that, like scent, creating a “cohesive” environment with music can spur an emotional reaction that helps you envision a lifestyle — and how that item in front of you would totally fit with it. For example, French researchers found that customers in a flower shop spent significantly more when love songs were played in the background. In contrast, playing non-romantic pop music had the same effect on sales as playing no music at all — neither made much of a difference. A terrific example of this is H&M, which offers not just “fast fashion” but fast, loud music. At a store like H&M, pumping in Rihanna dance remixes serves a number of purposes. One, loud, youth-oriented music signals that this store is for young adults — if it’s too loud, you’re too old. Two, the beat keeps you moving, or at least feeling like you’re moving, which is key in a place with notoriously long lines for fitting rooms and checkout.

                          Shop to your own tune by popping in your earbuds. If you’re really serious about it you can make a shopping playlist, but really you can listen to just about anything — music, an audiobook, a podcast — so long as you tune out the store’s siren songs.

                          Featured photo credit: Andrejs Zemdega via istockphoto.com

                          More by this author

                          smooth hair 15 Easy Ways to Get Silky, Smooth Hair best online bookstores cheap books 15 Best Online Bookstores for Cheap New and Used Books reasons to rethink fast fashion 8 Reasons to Rethink Fast Fashion 10 Things You Suffered Through That Your Kids Will Never Understand outstanding baby names for boys girls unisex Get Inspired by These 25 Unique and Outstanding Baby Names

                          Trending in Money

                          1 How to Eat Healthy on a Budget (The Definitive Guide) 2 9 Millionaire Success Habits That Will Inspire Your Life 3 Top 5 Spending Tracker Apps to Manage Your Budget Smart in 2020 4 How to Set Financial Goals and Actually Meet Them 5 25 Killer Sites For Free Online Education

                          Read Next

                          Advertising
                          Advertising
                          Advertising

                          Published on January 17, 2020

                          How to Eat Healthy on a Budget (The Definitive Guide)

                          How to Eat Healthy on a Budget (The Definitive Guide)

                          Have you ever looked at health gurus and wondered how on earth they can afford all that health food? Or maybe you’ve tried multiple times to start eating healthy only to find the $600 monthly budget overwhelming?

                          If you’re anything like me, you know exactly what I’m talking about! I absolutely understand the sinking feeling of looking back over a grocery budget and finding you went way over what you intended. And besides that, it can be hard to justify buying a tiny $5 bag of carrot chips while a $1 mound of potato chips is sitting right next door.

                          My husband and I recently ran into that struggle. We got married this past year and soon found ourselves trying to balance 12 hour work-days with keeping our relationship strong and trying to keep our personal businesses afloat. Granted, our budget was the one thing that took a hit! After we started tracking our spending, we were shocked to see we were spending over $1000 a month just on food! A little planning cleared that right up.

                          So, how to eat healthy on a budget?

                          Here’re the top tips I learned that helped us shave over $600 monthly off of our food budget so we could reinvest that in the areas that really mattered to us![1]

                          1. Meal Plan

                          You’ve probably heard the saying “Fail to Plan, Plan to Fail” right? Well, this saying couldn’t be any more true than in the area of healthy budgeting! The fact is, most healthy foods don’t actually cost that much… the pre-made time saving ones do!

                          If you go about creating a healthy meal plan within your budget, you could easily cut costs down to around the same price you are paying for junk food.

                          Meal planning is as simple as working in foods you already have in your fridge/freezer, adding in several meals with simple ingredients and seasonal veggies, and breaking it down into a shopping list.

                          Often, finding a few meals to make in big batches will save you the most money in the long run, which leads me to my next point.

                          2. Cook in Bulk

                          Not only will cooking in bulk save you a whole lot of time, it will save you a whole lot of money too! Believe it or not, if you find meals to make with similar ingredients, you can easily save more money than when you were eating unhealthy.

                          Don’t believe me? Just look at a $4 frozen pasta dinner. Now, sub that with a veggie pasta dinner. 5 zuchinni ($3), Pasta sauce ($2.50), and chicken ($5) could last you a full 5 meals which adds up to a whopping total of just over $1 per meal!

                          Advertising

                          That’s not even digging in to all the money you will save from fast-food. Trust me, a little $10 spent here and there add up! You’ll be saving a whopping amount from all the meal prep you will do!

                          3. Cook all Your Meals in One Day

                          The science behind this is 2-fold.

                          Number one, if you have lots of meals to grab and go, you will be far less likely to binge on pricier food when you get hungry. Let’s be real, you’re not going to spend 1 hour cooking when hub-n’-grub is at your bekon-call!

                          Number 2, meal prepping ahead of time will help you stick to your meal plan better when you’re not in the mood. Let’s face it, we’re all going to have days when protein and veggies doesn’t exactly sound appealing. But, if you have a full meal that’s quick to grab in the fridge, it will be easier for you to fill up on the good stuff rather than spending money on what you don’t really need.

                          4. Cut Back on Snacks and Specialty Items

                          I can almost hear you from across the screen. “But, I thought snacks were good for me!” Here’s the deal: Snacks are expensive! And healthy snacks, oh my goodness, say goodbye to your paycheck!

                          Look, I’m definitely not saying that healthy snacks are bad. Quite frankly, I would much rather you chow down on Halo Top than a triple-butterfinger-fudge sundae. It’s just that… healthy snacks are why eating healthy gets a bad rap for being expensive.

                          Look at it this way: You could either buy a week’s worth of groceries full of chicken, fish, beans, veggies, and fruits for $30. Or, you can spend that $30 on six snacks that will leave you hungry for more.

                          What’s more, the ingredients for gluten-free baked goods, sugar free substitutes, or protein powders alone will add up to you eating a full week’s budget in one sitting. By all means, if you want to work some yummy items into your budget, do it! But don’t confuse that extra monthly $300 of delicacies as a necessity. Your body and budget will thank you!

                          5. Satisfy Yourself with Your Favorite Subs

                          We all have an emotional tie to food. Maybe pasta reminds you of home! Or maybe a fresh-baked pizza is what gives you a feeling of comfort. Whatever you favorite food, find a way to work it into your budget in the best way.

                          We’re only human, and depriving ourselves of what we love will never end well. More often than not actually, it ends in take-out or a pricey-premade substitute.

                          Instead of finding yourself in this situation, find a way to make your favorite foods fit your budget. Zuchinni noodle pasta might just give you that feeling of home without breaking the bank. Or maybe you could google a healthy pizza alternative you would like that you could make at home. Often, something similar to your craving will be enough to give you a sense of satisfaction.

                          Advertising

                          Or, just buy your cheat meal and save it for a special day. That’s okay too!

                          6. Stick to the Cheaper Proteins

                          Okay, I know we all love steak. Unfortunately, buying pre-cooked or expensive cuts of meat are one of the easiest ways to drain a budget.

                          Instead of purchasing those, try buying frozen chicken or eggs. A 5 lb bag of frozen chicken can be as cheap as $5, and you can buy a whole weeks worth of eggs for just over $1. You could even try going vegetarian for a few meals if you really want to cut down on costs!

                          7. Buy Frozen Fruits and Veggies

                          I know, we all love our fresh fruits and veggies! However, sometimes frozen might be the way to go if you’re looking to cut costs!

                          Fruits and veggies are easiest to ship when frozen, making them a much cheaper option. Contrary to popular belief, scientists have actually found that frozen might be better for you too![2]

                          The reason is, frozen produce is picked at its prime and shipped immediately. Fresh fruit tends to be picked much earlier so it will ripen while being shipped. Not only does this make it less nutrient dense, but sometimes the fruits are actually pumped with artificial flavors to make up for the lack of real nutrients.

                          While I’m all for fresh fruits and veggies, don’t feel guilty if you opt for frozen foods due to a budget.

                          8. Bump up the Calories with Rice and Beans

                          The problem some people find when trying to eat healthy is that it can be hard to get the amount of calories you need without relying on expensive “specialty” items. Instead of stocking up on pricey gluten-free breads and pasta, I say stick to simple rice and beans as the bulk of your meals.

                          Brown Rice is very cheap and easy to use as a base for bowls and dishes. Likewise, beans can add a bit of fiber making you feel full and satisfied without having to spend a lot of money.

                          If you are trying to cut on body fat, use extra veggies as the bulk of your meal and add in rice and beans as a filler.

                          9. Try Acai Bowls

                          Acai Bowls can be a really cheap and satisfying meal as long as you do it right.

                          Advertising

                          You can find cheap fruits at most stores or just freeze your fresh fruits before it goes bad.

                          Making your own granola can save you a lot of money as well. The total cost for this delicious meal should only add up to a few dollars compared to triple that price if you were to buy one pre-made.

                          10. Make Your Own Meal Kits

                          Do you like your meals freshly cooked? Sending meal kits to your doorstep is an easy way to drain your budget. Instead, try making your meal kit at home! Not only is it fun, you will easily get a delicious taste.

                          Simply find a few simple meal cards or print some out and fill a ziplock with the ingredients for each specific day. Don’t know what recipe to make? Another option is to order one month of meal kits and recycle the recipe into ingredients for the upcoming months with ingredients you picked up from the store.

                          11. Don’t Drink Your Calories

                          A few dollars spent here and there can really add up! Just as with specialty items, healthy drinks can be a blackhole for you. An energy drink and kombucha and coffee each day could easily have you spending and extra $300 each month!

                          I you really need a special drink fix, try making your favorites at home. Bring a coffee in, make kombucha, or even try making lemonade with stevia or a healthy soda. You’ll be surprised w hat a big difference such a small change can make on your budget!

                          12. Buy Cheap Online

                          Just like anything else, it pays to be prepared. Buying foods from online retailers can be a really affordable way to save money as long as you’re prepared.

                          Plan ahead for those more expensive specialty items you can’t live without. It will save you tons of money compared to having to buy food from a specialty store.

                          13. Don’t Fret about the Clean Fifteen

                          One of the huge things that can mess with a person’s budget is eating organic. For the record, I am 110% all for eating organic whenever you can. However, for some people, it can be hard to make organic food fit into a budget.

                          Instead of scratching healthy eating for a smaller budget, try to buy meat and the dirty dozen organic, and don’t go crazy about the rest. The clean fifteen are the fifteen safest foods to buy that aren’t organic! Meanwhile, the dirty dozen is the most worthwhile avoiding. According to Produce Retailer, these are the dirty dozens:[3]

                          1. Strawberries
                          2. Spinach
                          3. Kale
                          4. Nectarines
                          5. Apples
                          6. Grapes
                          7. Peaches
                          8. Cherries
                          9. Pears
                          10. Tomatoes
                          11. Celery
                          12. Potatoes

                          14. Pay Attention to Storage

                          Keeping the food you have is just as important as how much food is in the first place. Try to stay on top of how much produce you can actually use before it goes bad. It might not be a bad idea to pencil an extra shopping trip in the middle of the week to keep food fresh.

                          Advertising

                          Investing in good food storage containers could go a long way in saving you in the long run as well.

                          15. Freeze Food Before it Goes Bad

                          Instead of getting mad at yourself at the end of the week for all the wilted produce you need to throw out, try freezing it before you get to that point.

                          Most frozen veggies will taste delicious in stir fries and soups. You can freeze fruits to make sorbet or smoothies. Frozen greens can be chopped up and tossed into just about anything for a nutrient boost!

                          16. Consider Ditching Most Supplements and Powders

                          I have nothing against superfood powders and supplements. However, if your budget is tight, it can be hard to fit supplements and powders in.

                          Instead of adding in powders, add extra nutrients to you food. Add lots of greens and veggies to all your meals to meet your nutrient needs. If you need a specific supplement, you can find great deals online as well!

                          17. Use Budget App

                          There are so many great apps you can download for free. One of my current favorite is HoneyDue because you can track your budget easily with your spouse. There are many options available, just find the one that you’re most likely to use. The ones that download your spendings automatically are often the easiest and will give you a more accurate number.

                          My husband and I use the same app, but have a separate budget for each of our weekly food plan and for our additional snacks. Keeping things separate can often be helpful to know exactly where your money is going. Plus, it can help hold you accountable if you have a significant other you are sharing money with.

                          18. Use What you Have

                          Most people have unused protein powders lying around in their cabinets. Instead of letting that go to waste, work them into your meal plan. Protein powders can make amazing doughnuts, pastries, or pancakes!

                          19. Enjoy the Process!

                          Finding ways to enjoy your new lifestyle will be helpful in sticking to it long term. Find fun in seeing how much you can save each month. Make a competition with someone to see who can stick to the lowest budget and create something fun to do for the winner with some of the money saved! Blast some music in the kitchen while cooking your new recipes.

                          Budgeting and health doesn’t have to be a drag. Make it fun and you’ll enjoy your new lifestyle long-term!

                          Featured photo credit: kevin laminto via unsplash.com

                          Reference

                          Read Next