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How to Start a Remote Working Culture in Your Company

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How to Start a Remote Working Culture in Your Company

Creating a remote working culture in a team that’s used to working in the same office is not just something simple to put in place. At Azendoo, we’re a team of 25 that’s been working in the same office in Bordeaux, France, for the past five years. But recently some of us had some life changes, and needed to move away from Bordeaux. Our lead developer moved to Brazil, our CS Manager went to Paris, and me, I ended up in the French Pyrenees.

But we didn’t want to quit our awesome jobs at Azendoo just because our lives were making us move away. So the founding team at Azendoo decided to adopt a new culture to welcome this new remote working organization. So from my team’s experience, here are 10 tips to switch from an in-office culture to a (partly) remote-working one.

From the team’s perspective

As a team, if you want to start working remotely, you first need to know that you have some challenges ahead. Make sure you use the right tools and methods to get your team on board (the remote workers as well as the ones still working in the office).

1. Create team routines

It’s very important to maintain strong bonds between your coworkers, even if they don’t see each other every day. So you need to create daily, or weekly, moments when your whole team is grouped together for a call or sharing information to make sure everyone is still going in the same direction.

For example, every Monday you can organize a stand-up meeting (in conference call for the remote workers) where everyone speaks about his/her objectives for the week.

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And at the end of the day, you can also ask your team members what they’ve accomplished during the day using tools like idonethis.

2. Create dual working teams

If part of your team is working from the office and another from home, the best way to strengthen relationships between your team members is to create dual working teams. These duos will work together on one or several projects, pushing them to communicate better, and keeping both of them essential to the project’s progress.

Alone we go faster, together we go further!

3. Keep a team calendar

Knowing where everyone is and when is very important for team synchronization. So keep a calendar (you can do this with a simple Google calendar) where every remote worker notes when they’re at home, at the office, or on the train. This way it will also be easier to organize team moments, to go out for a beer when everyone is at the office, or to just have lunch all together.

Don’t forget that spending quality time together is the key to happiness and work. Work is not just about work, it’s also about relationships.

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4. Use the right tools

The key to successful remote teams is to use the right tools to communicate and synchronize work. First, make sure you have a good microphone to organize team meetings via conference call (that you can organize with appear.in, for example).

But above all, use a collaborative application (like azendoo) to group your team discussions, tasks, and documents all in one place.

5. Keep a space in the office for the remote workers

It’s very important that your remote workers feel welcome when they come to work for a few days at the office. So make sure you always have a desk available for them. If they have to work in the kitchen or on the couch when they come to the office, they will definitely not come in very often!

From the remote worker’s perspective

Starting to work remotely is not as easy as you may think. You need to use the right tools and methods to stay productive and connected to your team.

1. Build a productive routine

Working from home is very different from working at the office. At home, you’re alone, so yes, it’s great to not be distracted by your teammates! But sometimes it can be hard to not have many human interactions during the day. So when you’re working from home you need to create routines that support a productive environment. For example, plan a call for the same time every day, each time with a different coworker (right after lunch, perhaps).

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You decide what the best routine is for you, but make sure to build one!

2. Create a safe work environment

Now that you’re staying at home to work, make sure your desk is as comfortable as the one you have in your office. Create a refined environment to avoid distraction. Make sure your home office feels like a real office so you can fully concentrate on the tasks you need to accomplish during the day. If you want to find inspiration, I recommend signing up for The Modern Desk newsletter – it’s full of great ideas and inspiration.

I also heard that having a cat at home helps you to be more productive, but I haven’t tried it yet ;-)

3. Communicate, communicate, communicate

The downside of working remotely is that you don’t meet Kevin and Sam at the coffee machine to have a quick chat, work-related or not. So make sure you communicate with your team as often as needed. A question to ask? Send a quick private message. Information to share? Post a message in your collaborative app. And above all, don’t hesitate to call your teammates when you need a quick and specific answer!

4. Get outside

Working from home makes you move less. You only need to walk from your bed to your coffee machine to your desk. So you need to make sure you’re moving during the day to keep your body awake. Whether it’s a run in the morning, a walk at lunch or a bike tour at the end of the day, plan at least 30 minutes every day for moving your body around!

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5. Go to the office whenever you can

Meeting face-to-face with your coworkers is an important thing, especially if only part of the team works remotely. Organize regular trips to the office, and when you’re there, spend time with your coworkers, discussing your projects as well as other non-work related things.

Moving from a totally in-office culture to a partly remote-working culture is not an easy task. But if you maintain the good habits you already have, there is no reason that it can’t work. Besides, allowing your employees to work remotely will help you keep talented people and create a stimulating feeling of confidence!

Featured photo credit: Startup Stock Photos via pexels.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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