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How to Start a Remote Working Culture in Your Company

How to Start a Remote Working Culture in Your Company

Creating a remote working culture in a team that’s used to working in the same office is not just something simple to put in place. At Azendoo, we’re a team of 25 that’s been working in the same office in Bordeaux, France, for the past five years. But recently some of us had some life changes, and needed to move away from Bordeaux. Our lead developer moved to Brazil, our CS Manager went to Paris, and me, I ended up in the French Pyrenees.

But we didn’t want to quit our awesome jobs at Azendoo just because our lives were making us move away. So the founding team at Azendoo decided to adopt a new culture to welcome this new remote working organization. So from my team’s experience, here are 10 tips to switch from an in-office culture to a (partly) remote-working one.

From the team’s perspective

As a team, if you want to start working remotely, you first need to know that you have some challenges ahead. Make sure you use the right tools and methods to get your team on board (the remote workers as well as the ones still working in the office).

1. Create team routines

It’s very important to maintain strong bonds between your coworkers, even if they don’t see each other every day. So you need to create daily, or weekly, moments when your whole team is grouped together for a call or sharing information to make sure everyone is still going in the same direction.

For example, every Monday you can organize a stand-up meeting (in conference call for the remote workers) where everyone speaks about his/her objectives for the week.

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And at the end of the day, you can also ask your team members what they’ve accomplished during the day using tools like idonethis.

2. Create dual working teams

If part of your team is working from the office and another from home, the best way to strengthen relationships between your team members is to create dual working teams. These duos will work together on one or several projects, pushing them to communicate better, and keeping both of them essential to the project’s progress.

Alone we go faster, together we go further!

3. Keep a team calendar

Knowing where everyone is and when is very important for team synchronization. So keep a calendar (you can do this with a simple Google calendar) where every remote worker notes when they’re at home, at the office, or on the train. This way it will also be easier to organize team moments, to go out for a beer when everyone is at the office, or to just have lunch all together.

Don’t forget that spending quality time together is the key to happiness and work. Work is not just about work, it’s also about relationships.

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4. Use the right tools

The key to successful remote teams is to use the right tools to communicate and synchronize work. First, make sure you have a good microphone to organize team meetings via conference call (that you can organize with appear.in, for example).

But above all, use a collaborative application (like azendoo) to group your team discussions, tasks, and documents all in one place.

5. Keep a space in the office for the remote workers

It’s very important that your remote workers feel welcome when they come to work for a few days at the office. So make sure you always have a desk available for them. If they have to work in the kitchen or on the couch when they come to the office, they will definitely not come in very often!

From the remote worker’s perspective

Starting to work remotely is not as easy as you may think. You need to use the right tools and methods to stay productive and connected to your team.

1. Build a productive routine

Working from home is very different from working at the office. At home, you’re alone, so yes, it’s great to not be distracted by your teammates! But sometimes it can be hard to not have many human interactions during the day. So when you’re working from home you need to create routines that support a productive environment. For example, plan a call for the same time every day, each time with a different coworker (right after lunch, perhaps).

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You decide what the best routine is for you, but make sure to build one!

2. Create a safe work environment

Now that you’re staying at home to work, make sure your desk is as comfortable as the one you have in your office. Create a refined environment to avoid distraction. Make sure your home office feels like a real office so you can fully concentrate on the tasks you need to accomplish during the day. If you want to find inspiration, I recommend signing up for The Modern Desk newsletter – it’s full of great ideas and inspiration.

I also heard that having a cat at home helps you to be more productive, but I haven’t tried it yet ;-)

3. Communicate, communicate, communicate

The downside of working remotely is that you don’t meet Kevin and Sam at the coffee machine to have a quick chat, work-related or not. So make sure you communicate with your team as often as needed. A question to ask? Send a quick private message. Information to share? Post a message in your collaborative app. And above all, don’t hesitate to call your teammates when you need a quick and specific answer!

4. Get outside

Working from home makes you move less. You only need to walk from your bed to your coffee machine to your desk. So you need to make sure you’re moving during the day to keep your body awake. Whether it’s a run in the morning, a walk at lunch or a bike tour at the end of the day, plan at least 30 minutes every day for moving your body around!

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5. Go to the office whenever you can

Meeting face-to-face with your coworkers is an important thing, especially if only part of the team works remotely. Organize regular trips to the office, and when you’re there, spend time with your coworkers, discussing your projects as well as other non-work related things.

Moving from a totally in-office culture to a partly remote-working culture is not an easy task. But if you maintain the good habits you already have, there is no reason that it can’t work. Besides, allowing your employees to work remotely will help you keep talented people and create a stimulating feeling of confidence!

Featured photo credit: Startup Stock Photos via pexels.com

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Published on March 20, 2019

How to Write a Powerful Mission Statement for Your Business

How to Write a Powerful Mission Statement for Your Business

Have you ever felt lost in the minutia of your job?

As a business owner, I can relate to getting bogged down in the day to day operations of my business. Things like inventory, payroll, scheduling, purchasing and employee management take up the bulk of my day.

While these things are important and need to get done, focusing too much on the details can make you lose sight of the big picture. This is why having a good mission statement comes in handy.

What is a Mission Statement?

Put simply, a mission statement is an internal document that provides a clear purpose for the organization. It provides a common reference point for everyone in the organization to start from.

In other words, after reading your company’s mission statement, managers and employees should be able to answer the question “What are company’s main objectives?” For example, Southwest Airlines mission statement reads:[1]

“Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.”

In this single statement, Southwest conveys the company’s goals of providing the highest level of customer service as well as providing a good working environment for their employees.

Mission Statement VS. Vision Statement

While the mission and vision statements are related, there are subtle but distinct differences the you should be aware of.

First of all, a mission statement is designed primarily as an internal company document. It provides clarity and direction for managers and employees.

While there’s nothing wrong with sharing your company’s mission statement with the outside world, its intended audience is within the company.

While a mission statement provides a general framework for the organization, the vision statement is usually a more inspirational statement designed to motivate employees and inspire customers. Going back to Southwest Airlines, their vision statement reads:[2]

“To become the world’s most loved, most flown, and most profitable airline.”

This statement inspires good feeling from the customer while motivating the employees to achieve that vision.

What Does a Good Mission Statement Look Like?

When coming up with a mission statement, it’s important to take your time and do it right. Too often, people (especially entrepreneurs) just write down the first thing that comes to mind and they end up with worthless or (worse yet) a generic mission statement that is utterly useless.

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Remember, a mission statement should provide a common framework for everyone in your organization.

When writing a mission statement, you should always try to incorporate the following;

  • What we do?
  • How we do it?
  • Whom do we do it for?
  • What value are we bringing?

Now, you can see how tempting it is to just come up with something generic that ticks off those four boxes. Something like “We provide the best widgets available online for the consumer.”

After all, that did check off all the boxes:

What we do? Provide widgets.

How we do it? Online.

Who do we do it for? The consumer.

What value we bring? The best widgets.

The problem with this mission statement is that it could apply to any number of companies producing the same widget. There is nothing to distinguish your company or its widgets from any of your competitors widgets.

Compare that mission statement to this one:

“We provide the highest quality widgets directly to the consumer at an affordable price backed up with a 100% satisfaction guarantee. If our clients aren’t 100% satisfied, we’ll make it right.”

What’s the difference?

Both mission statements answer all the same questions of what, how, whom and value. But in the second statement, they are differentiating their company from all other competitors by answering the question “what makes us unique”.

Another way to read that is, “Why you should buy from us.” In this example, it’s because our widgets are of the highest quality and we stand behind them 100%.

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You might have noticed the statement didn’t say that we sell widgets at the lowest possible price. That’s because we are emphasizing quality and satisfaction over price.

A different company’s mission statement may emphasize selling widgets at the lowest possible price with little to no mention of a guarantee.

Hallmarks of a Good Mission Statement

1. Keep It Brief

Your mission statement should be no longer than three sentences. This is not your company’s magnum opus.

You should be able to distill the what, how, who and why questions into a succinct message.

2. Have a Purpose

A company’s missions statement should include the reason it even exists.

Make clear exactly what the company does with statements like “We strive to provide our customers with …….”

3. Include a “How”

Take this as an opportunity to differentiate your company from its competitors.

How do you provide a product or service that’s different or better than how your competitor provides it?

4. Talk About the Value You Bring to the Table

This is where you can really set yourself apart from the competition. This is the “why” customers should buy from you.

Do you offer the lowest prices? Fastest delivery? Exceptional customer service? Whatever it is that sets you apart and gives your particular products, services or company an advantage talk about it in the mission statement.

5. Make Sure It’s Plausible

It’s okay to shoot for the stars just to settle for the moon, but not in a mission statement.

Being overly ambitious will only set you and your employees up for failure, hurt morale and make you lose credibility. You will also scare away potential investors if they think that you are not being realistic in your mission statement.

6. Make It Unique and Distinctive

Imagine if someone who knew nothing about your business walked in and saw how it was operating, then they read your mission statement. Would they be able to recognize that mission statement was attached to that business? If not re-work it.

7. Think Long Term

A mission statement should be narrow enough so that it provides a common framework for the existing business, but open enough to allow for longer term goals. It should be able to grow as the business grows.

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8. Get Feedback

This is very important, especially from managers and employees.

Getting their input can clarify how they currently see the company and their role within the organization. It’s also a good way to get people “on-board,” as studies show that people are more likely to go along with an idea if they feel included in the decision making process beforehand.

9. Review Often and Revise as Necessary

You should review the missions statement often for two reasons.

First, as a reminder of what the essence of the company is. It’s easy to forget when you are in the day to day grind of the business.

And two, to make sure that the mission statement is still relevant. Things change, and not everything can be anticipated at the time a mission statement was written.

For example, if a mission statement was written before the advent of the internet, a company that use to sell things door to door now probably has a website that people order from. You should always update the mission statement to reflect these changes.

The Value of Mission Statements: Why Go Through All of These in the First Place?

It may seem like a lot of work just for a few sentences that describe a company, but the value of a well written mission statement should not be discounted.

First of all, if you are an entrepreneur, crystallizing the what, how, whom and value questions will keep you focused on the core business and its values.

If you are a manager or other employee, knowing the company’s basic tenants will help inform your interactions with both customers and colleagues alike.

Strategic Planning

A relevant mission statement acts as a framework for strategic planning. It provides guidance and parameters for making strategic decisions for the future of the company.

Measuring Performance

By having the company’s mission in a concrete form, it also allows for an objective measurement of how well the organization is meeting its stated goals at any one time.

Management can identify strengths and weaknesses in the organization based on the criteria set forth in the mission statement and make decisions accordingly.

Solidifying the Company’s Goals and Values for Employees

Part of a well run organization is nurturing happy and productive employees.

As humans, we all have an innate need for both purpose and to be part of something larger than ourselves. Providing employees with a clearly defined mission statement helps to define their role in the larger organization. Thus, fulfilling both of these needs.

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Now I’m not saying that a mission statement can overcome low pay and poor working conditions, but with everything else being equal, it can contribute to a happier and more productive workforce.

To Hold Management Accountable

By creating a mission statement, a company is publicly stating its highest values and goals for the world to see. By doing so, you are inviting both the public and your employees to to scrutinize how well the company lives up to its ideals.

So if you state that you only provide the highest quality products, and then offer something less, it’s fair for both the public and the employees to question, and even call for a change in management.

If management doesn’t take the mission statement seriously, no one else will either; and the legitimate authority that management rely’s on will be diminished.

To Serve as an Example

This is the opposite side of the coin from the previous statement. If the highest levels of management are seen taking the mission statement seriously and actively managing within the framework of the statement, that attitude filters down throughout the organization.

After all, a good employee knows what’s important to their boss and will take the steps necessary to curry favor with them.

Finally, use the company’s mission statement as a way to define roles within the company. You can do this by giving each division in the company a copy of the mission statement and challenge the head of each division to create a mission statement for their respective departments.

Their individual mission statements should focus on how each department fits in and ultimately contributes to the success of the company’s overall mission statement. This serves as both a clarifying and a team building exercise for all parts of the organization.

Final Thoughts

Developing a mission statement is too often just an after-thought, especially for entrepreneurs. We tend to prioritize things that we perceive will give us the biggest “bang for our buck.”

Somehow, taking the time and effort to sit down and think seriously about the what, whom, how and value of our business seems like a waste of time. After all, we got in the business to make money and become successful, isn’t that all we need to know?

That mindset will probably get you started okay, but if you find yourself having any success at all, you’ll find that there really is such a thing as growing pains.

By putting in the time and effort to create a mission statement, you are laying the groundwork that will give you a path to follow in your growth. And isn’t building long term success what we are really after?

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Featured photo credit: Fab Lentz via unsplash.com

Reference

[1] Southwest Airlines: About Page
[2] Fit Small Business: 10 Vision Statement Examples To Spark Your Imagination

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