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16 Sneaky Restaurant Menu Tricks That Tempt You To Spend More

16 Sneaky Restaurant Menu Tricks That Tempt You To Spend More

Just like any other business, restaurants are always trying to sell you more. Without money the restaurant can’t survive and that means they aren’t immune to the same kind of trickery other businesses engage in to make you spend more. Here are some sneaky restaurant menu tricks that try to talk you into spending more money.

1. They use ridiculous adjectives

menu tricks

    Have you ever just looked at the words on a menu? The ice cream is always “sweet and creamy”, buffalo wings may be “tender, juicy, and drenched in a delicious, tangy sauce”, and so on and so forth. Restaurants go through a great deal to make each dish sound as delicious as humanly possible. The reason is fairly obvious. When you’re hungry for ice cream, you imagine that cold, creamy, and sweet treat and your mouth just waters. Restaurants want your mouth to water because it’s money in their pocket.

    2. They don’t use dollar signs

    menu tricks

      Some restaurants do but the staggering majority of restaurant menus do not. When you see dollar signs, you think of money. They don’t want you to think of money. They want you to think of food. The removal of the dollar sign is a slight psychological trick but it’s quite effective. You may be more likely to buy something if you’re not reminded of the fact that it costs you money until after you’ve ordered it rather than before.

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      3. They use number trickery

      Practically everyone knows this one. Restaurants will turn a $10 meal into a $9.99 meal because it makes the same thing seem like a better bargain. Some still will use the $9.95 model to make it even more so. Some restaurant chains (including a very clever Chinese restaurant near where I live) will even use things like $9.85. When people are surfing prices, they’ll see the cheaper stuff and unconsciously want it more. Higher end restaurants don’t typically do this because if you’re going to an expensive place, you know you’re spending money so they don’t try to mess with you too much.

      4. They use family titles to entice customers

      Realistically speaking, which of the following are you more likely to buy? “Grandma’s fresh homemade chocolate cookies” or “chocolate chip cookies”? It’s okay if you said grandma’s cookies because that’s what most people would choose. By connecting the cookies to family by calling them “grandma’s”, restaurants invoke memories of your grandma’s homemade chocolate chip cookies. The resulting nostalgia motivates you to try out those cookies. It’s effective too. Especially in those Ma and Pa diners. Large fast food chains generally can’t get away with stuff like this (although they still try sometimes).

      5. They use ethnic terms to make dishes seem more authentic

      menu tricks

        Enter any Italian restaurant ever and you’ll see dozens of examples of this. Let’s do another word exercise, shall we? Which sounds more authentic? “Shrimp spaghetti” or “Shrimp scampi tagliatelle”? It’s okay if you picked that second one, I would have too. The truth is tagliatelle is actually just the Italian word for “noodles”. Nothing fancy there, just a straight translation via Google Translate. However, by using ethnic language on dishes, it makes the food seem more authentic. For those of us bored with American food, some shrimp scampi tagliatelle sounds amazing even if, word for word, it means “noodles with shrimp doused in butter”.

        6. They use brand names to create product associations

        It sounds complicated but it really isn’t. TGI Fridays uses Jack Daniels BBQ sauce. Fans of whiskey know the Jack Daniels name and are thus more likely to enjoy sauce made from one of their favorite beverages. Buying brand name stuff is “cool” and “hip” and many claim it does taste better than non brand name. It isn’t rocket science. People will simply buy stuff more often if they’ve heard of it before.

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        7. They use anchor items

        menu tricks

          An anchor item is an item that is ridiculously expensive that is set on the menu next to other expensive items to make them seem like a better value. Let’s do a thought exercise. Which is the better deal? A $10 steak or a $20 steak? Okay, so what about a $20 steak and a $30 steak? All of a sudden, the more expensive option in the first scenario becomes the better deal in the second scenario. You put that same $20 and $30 steak next to a $50 steak and all of a sudden $20 doesn’t seem like so much, does it? Restaurants use this tactic to trick you into thinking more expensive items are good deals because they’re placed near an even more expensive item.

          8. They highlight certain items to make them seem special

          Mid-range and low end restaurants do this constantly. You’ll look in the menu and see pictures of particularly tantalizing looking items. Chinese menus will have “chef specials” that are listed separate from all of the other dishes (and they tend to be the most expensive). This is all a ploy to get you to think with your eyes and not your wallet. Upscale restaurants tend not to do things like this because they believe it to be tacky.

          9. They increase the price of the second least expensive wine

          This one is a little hard to describe and requires an explanation. According to Urban Spoon, restaurants will intentionally mark up the second least expensive wine. As Urban Spoon explains, many people are cheap (in this economy, there’s no reason to be ashamed of that) but they don’t want to appear cheap. Thus, they order the second least expensive wine. Restaurants became wise to this and made the second least expensive wine more expensive. It’s still the second least expensive but it’s the worst deal out of any wine on the menu.

          10. They design their menus in a unique way to prevent you from comparing prices

          Not all restaurants do this (most Chinese take out restaurants don’t) but there are still plenty that do. Many restaurants will put their prices down the right side so you can compare prices and get the ones you want. Other restaurants (particularly expensive ones) will put their prices all over the place and use fonts which are difficult to read. This is so you have a harder time comparing prices. They’ll generally align the columns to the center so you have to read through the item descriptions to get to the price which means you’re distracted and more likely to choose an expensive item.

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          11. They use the “right next door” tactic

          We talked earlier about the anchor item that is the most expensive item on the menu. It turns out that part of the menu is pretty important because they employ a second trick there as well. They’ll put the items with the highest profit margins next to the anchor item. That way, when you meander away from the anchor item (because it costs too much), you’ll land on items that look like better deals but will also make the restaurant the most money.

          12. They’ll use useless language to make bland items sound more exotic

          This is one of my favorite ones because it’s simply ridiculous. You know how people saying things like “PIN number” when “PIN” means “personal identification number”? Restaurants will do this, too. They’ll use language like “beet roots”. Beets are roots so the roots part is totally unnecessary. Let’s face it, though, beet roots sound better than just beets.

          13. Restaurants know where you look at the menu and organize it accordingly

          According to studies, people look at the top right of the menu first and the bottom left of the menu last. Thus, many restaurants will put the most expensive stuff (usually the anchor item) in the top right while they put the cheap stuff at the bottom and the left. Generally the cheaper stuff is also in smaller text. That way it’s at the worst part of the menu and it’s harder to read than everything else which draws your attention to the more expensive items.

          14. They use boxes

          This doesn’t seem like a big deal but it can be. Restaurants will often highlight things like high-profit items or more expensive items in decorative boxes to draw your eyes to them. It’s a very simple premise but a very effective one. When you’re just browsing around the menu, chances are that you’ll look at the part with all the decoration and pretty colors than just the plain text parts.

          15. They use vague language to keep their portion sizes a secret

          It’s also commonly referred to as bracketing and you’ve seen this before. When you go into a place and see that you can order a regular salad or a half salad. Or a half sandwich or a full sandwich. You don’t actually know how big those are but you have a general idea. The half sizes are generally marked up to make the full sizes seem like a better deal. Thus, people on a diet spend more while people who order the full think they’re getting a better deal. All without revealing the actual serving size.

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          16. They use the “first in show” tactic

          Our last menu trick is the first in show tactic. Many restaurants organize their menus. You’ll find beef, chicken, appetizer, a la carte, etc sections. Sources have revealed that people are most likely to pick the first choice in those categories. Thus, restaurants will put their most profitable items first. That way, if you’re one of the many that pick the first choice, the restaurant makes the most money of you.

          The important thing to note here is that restaurants have high turnover numbers. People who go out to eat at the nice places tend not to do so very often so restaurants need to figure out a way to make enough money to keep the doors open. So this isn’t something they devised in order to be evil or terrible companies. Let’s face the facts here, grandma’s home made cookies and tender, all-white-meat chicken basted in tangy, spicy sauce sounds delicious, doesn’t it? Being cognizant of the tricks doesn’t mean you have to hate them. You just know they’re there!

          Featured photo credit: McCullagh.org via mccullagh.org

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          Published on November 20, 2018

          The Best Ways to Save Money Even Impulsive Spenders Can Get Behind

          The Best Ways to Save Money Even Impulsive Spenders Can Get Behind

          The truth is, there are many “money saving guides” online, but most don’t cover the root issue for not saving.

          Once I’d discovered a few key factors that allowed me to save 10k in one year, I realized why most articles couldn’t help me. The problem is that even with the right strategies you can still fail to save money. You need to have the right systems in place and the right mindset.

          In this guide, I’ll cover the best ways to save money — practical yet powerful steps you can take to start saving more. It won’t be easy but with hard work, I’m confident you’ll be able to save more money–even if you’re an impulsive spender.

          Why Your Past Prevents You from Saving Money

          Are you constantly thinking about your financial mistakes?

          If so, these thoughts are holding you back from saving.

          I get it, you wish you could go back in time to avoid your financial downfalls. But dwelling over your past will only rob you from your future. Instead, reflect on your mistakes and ask yourself what lessons you can learn from them.

          It wasn’t easy for me to accept that I had accumulated thousands of dollars in credit card debt. Once I did, I started heading in the right direction. Embrace your past failures and use them as an opportunity to set new financial goals.

          For example, after accepting that you’re thousands of dollars in debt create a plan to be debt free in a year or two. This way when you’ll be at peace even when you get negative thoughts about your finances. Now you can focus more time on saving and less on your past financial mistakes.

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          How to Effortlessly Track Your Spending

          Stop manually tracking your spending.

          Leverage powerful analytic tools such as Personal Capital and these money management apps to do the work for you. This tool has worked for me and has kept me motivated to why I’m saving in the first place. Once you login to your Personal Capital dashboard, you’re able to view your net worth.

          When I’d first signed up with Personal Capital, I had a negative net worth, but this motivated me to save more. With this tool, you can also view your spending patterns, expenses, and how much money you’re saving.

          Use your net worth as your north star to saving more. Whenever you experience financial setbacks, view how far you’ve come along. Saving money is only half the battle, being consistent is the other half.

          The Truth on Why You Keep Failing

          Saving money isn’t sexy. If it was, wouldn’t everyone be doing it?

          Some people are natural savers, but most are impulsive spenders. Instead of denying that you’re an impulsive spender, embrace it.

          Don’t try to save 60 to 70% of your income if this means you’ll live a miserable life. Saving money isn’t a race but a marathon. You’re saving for retirement and for large purchases.

          If you’re currently having a hard time saving, start spending more money on nice things. This may sound counterintuitive but hear me out. Wouldn’t it be better to save $200 each month for 12 months instead of $500 for 3 months?

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          Most people run into trouble because they create budgets that set them up for failure. This system won’t work for those who are frugal, but chances are they don’t need help saving. This system is for those who can’t save money and need to be rewarded for their hard work.

          Only because you’re buying nice things doesn’t mean that you’ll save less. Here are some rules you should have in place:

          1. Save more than 50% of your available money (after expenses)
          2. Only buy nice things after saving
          3. Automate your savings with automatic bank transfers

          These are the same rules that helped me save thousands each year while buying the latest iPhone. Focus only on items that are important to you. Remember, you can afford anything but not everything.

          How to Foolproof Yourself out of Debt

          Personal finance is a game. On one end, you’re earning money; and on the to other, you’re saving. But what ends up counting in the end isn’t how much you earn but how much you save. Research shows that about 60% of Americans spend more than they save.[1]

          So how can you separate yourself from the 60%?

          By not accumulating more debt. This way you’ll have more money to save and avoid having more financial obligations. A great way to stop accumulating debt is using cash to pay for all your transactions.

          This will be challenging, depending on how reliant you are with your credit card, but it’s worth the effort. Not only will you stop accruing debt, but you’ll also be more conscious with what you buy.

          For example, you’ll think twice about purchasing a new $200 headphone despite having the cash to buy them. According to a poll conducted by The CreditCards.com, 5 out of 6 Americans are impulsive spenders.[2]

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          Telling yourself that you’ll have the discipline to not buy things won’t cut it. This is equal to having junk food in your fridge while trying to eat healthy–it’s only a matter of time before you slip. By using cash to make your purchases, you’ll spend less and save more.

          A Proven Formula to Skyrocket Your Savings

          Having proven systems in place to help you save more is important, but they’re not the best way to save money.

          You can search for dozens of ways to save money, but there’ll always be a limit. Instead of spending the majority of your effort saving, look for ways to increase your income. The truth is that once you have the right systems in place, saving is easy.

          What’s challenging is earning more money. There are many routes you can take to achieve this. For example, you can work long and hard at your current job to earn a raise. But there’s one problem–you’re depending on someone else to give you a raise.

          Your company will have to have the budget, and you’ll have to know how to toot your own horn to get this raise. This isn’t to say that earning a raise is impossible, but things are better when you’re in control right? That’s why building a side-hustle is the best way to increase your income.

          Think of your side-hustle as a part-time job doing something you enjoy. You can sell items on eBay for a profit, or design websites for small businesses. Building a side-hustle will be on the hardest things you’ll do, be too stubborn to quit.

          During the early stages, you won’t be making money and that’s okay. Since you already have a source of income, you won’t be dependent on your side-hustle to pay for your expenses. Depending on how much time you invest in your side-hustle, it can one day replace your current income.

          Whatever route you take, focus more on earning and save as much as possible. You have more control than you give yourself credit for.

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          Transform Yourself into a Saving Money Machine

          Saving money isn’t complicated but it’s one of the hardest things you’ll do.

          By learning from your mistakes and rewarding yourself after saving you’ll save more. What would you do with an extra $200 or $500 each month? To some, this is life-changing money that can improve the quality of their lives.

          The truth is saving money is an art. Save too much and you’ll quit, but save too little and you’ll pay for the consequences in the future. Saving money takes effort and having the right systems in place.

          Imagine if you’d started saving an extra $100 this next month? Or, saved $20K in one year? Although it’s hard to imagine, this can be your reality if you follow the principles covered in this guide.

          Take a moment to brainstorm which goals you’d be able to reach if you had extra money each month. Use these goals as motivation to help you stay on track on your journey to saving more. If I was able to save thousands of dollars with little guidance, imagine what you’ll be able to do.

          What are you waiting for? Go and start saving money, the sky is your limit.

          Featured photo credit: rawpixel via unsplash.com

          Reference

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