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16 Sneaky Restaurant Menu Tricks That Tempt You To Spend More

16 Sneaky Restaurant Menu Tricks That Tempt You To Spend More

Just like any other business, restaurants are always trying to sell you more. Without money the restaurant can’t survive and that means they aren’t immune to the same kind of trickery other businesses engage in to make you spend more. Here are some sneaky restaurant menu tricks that try to talk you into spending more money.

1. They use ridiculous adjectives

menu tricks

    Have you ever just looked at the words on a menu? The ice cream is always “sweet and creamy”, buffalo wings may be “tender, juicy, and drenched in a delicious, tangy sauce”, and so on and so forth. Restaurants go through a great deal to make each dish sound as delicious as humanly possible. The reason is fairly obvious. When you’re hungry for ice cream, you imagine that cold, creamy, and sweet treat and your mouth just waters. Restaurants want your mouth to water because it’s money in their pocket.

    2. They don’t use dollar signs

    menu tricks

      Some restaurants do but the staggering majority of restaurant menus do not. When you see dollar signs, you think of money. They don’t want you to think of money. They want you to think of food. The removal of the dollar sign is a slight psychological trick but it’s quite effective. You may be more likely to buy something if you’re not reminded of the fact that it costs you money until after you’ve ordered it rather than before.

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      3. They use number trickery

      Practically everyone knows this one. Restaurants will turn a $10 meal into a $9.99 meal because it makes the same thing seem like a better bargain. Some still will use the $9.95 model to make it even more so. Some restaurant chains (including a very clever Chinese restaurant near where I live) will even use things like $9.85. When people are surfing prices, they’ll see the cheaper stuff and unconsciously want it more. Higher end restaurants don’t typically do this because if you’re going to an expensive place, you know you’re spending money so they don’t try to mess with you too much.

      4. They use family titles to entice customers

      Realistically speaking, which of the following are you more likely to buy? “Grandma’s fresh homemade chocolate cookies” or “chocolate chip cookies”? It’s okay if you said grandma’s cookies because that’s what most people would choose. By connecting the cookies to family by calling them “grandma’s”, restaurants invoke memories of your grandma’s homemade chocolate chip cookies. The resulting nostalgia motivates you to try out those cookies. It’s effective too. Especially in those Ma and Pa diners. Large fast food chains generally can’t get away with stuff like this (although they still try sometimes).

      5. They use ethnic terms to make dishes seem more authentic

      menu tricks

        Enter any Italian restaurant ever and you’ll see dozens of examples of this. Let’s do another word exercise, shall we? Which sounds more authentic? “Shrimp spaghetti” or “Shrimp scampi tagliatelle”? It’s okay if you picked that second one, I would have too. The truth is tagliatelle is actually just the Italian word for “noodles”. Nothing fancy there, just a straight translation via Google Translate. However, by using ethnic language on dishes, it makes the food seem more authentic. For those of us bored with American food, some shrimp scampi tagliatelle sounds amazing even if, word for word, it means “noodles with shrimp doused in butter”.

        6. They use brand names to create product associations

        It sounds complicated but it really isn’t. TGI Fridays uses Jack Daniels BBQ sauce. Fans of whiskey know the Jack Daniels name and are thus more likely to enjoy sauce made from one of their favorite beverages. Buying brand name stuff is “cool” and “hip” and many claim it does taste better than non brand name. It isn’t rocket science. People will simply buy stuff more often if they’ve heard of it before.

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        7. They use anchor items

        menu tricks

          An anchor item is an item that is ridiculously expensive that is set on the menu next to other expensive items to make them seem like a better value. Let’s do a thought exercise. Which is the better deal? A $10 steak or a $20 steak? Okay, so what about a $20 steak and a $30 steak? All of a sudden, the more expensive option in the first scenario becomes the better deal in the second scenario. You put that same $20 and $30 steak next to a $50 steak and all of a sudden $20 doesn’t seem like so much, does it? Restaurants use this tactic to trick you into thinking more expensive items are good deals because they’re placed near an even more expensive item.

          8. They highlight certain items to make them seem special

          Mid-range and low end restaurants do this constantly. You’ll look in the menu and see pictures of particularly tantalizing looking items. Chinese menus will have “chef specials” that are listed separate from all of the other dishes (and they tend to be the most expensive). This is all a ploy to get you to think with your eyes and not your wallet. Upscale restaurants tend not to do things like this because they believe it to be tacky.

          9. They increase the price of the second least expensive wine

          This one is a little hard to describe and requires an explanation. According to Urban Spoon, restaurants will intentionally mark up the second least expensive wine. As Urban Spoon explains, many people are cheap (in this economy, there’s no reason to be ashamed of that) but they don’t want to appear cheap. Thus, they order the second least expensive wine. Restaurants became wise to this and made the second least expensive wine more expensive. It’s still the second least expensive but it’s the worst deal out of any wine on the menu.

          10. They design their menus in a unique way to prevent you from comparing prices

          Not all restaurants do this (most Chinese take out restaurants don’t) but there are still plenty that do. Many restaurants will put their prices down the right side so you can compare prices and get the ones you want. Other restaurants (particularly expensive ones) will put their prices all over the place and use fonts which are difficult to read. This is so you have a harder time comparing prices. They’ll generally align the columns to the center so you have to read through the item descriptions to get to the price which means you’re distracted and more likely to choose an expensive item.

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          11. They use the “right next door” tactic

          We talked earlier about the anchor item that is the most expensive item on the menu. It turns out that part of the menu is pretty important because they employ a second trick there as well. They’ll put the items with the highest profit margins next to the anchor item. That way, when you meander away from the anchor item (because it costs too much), you’ll land on items that look like better deals but will also make the restaurant the most money.

          12. They’ll use useless language to make bland items sound more exotic

          This is one of my favorite ones because it’s simply ridiculous. You know how people saying things like “PIN number” when “PIN” means “personal identification number”? Restaurants will do this, too. They’ll use language like “beet roots”. Beets are roots so the roots part is totally unnecessary. Let’s face it, though, beet roots sound better than just beets.

          13. Restaurants know where you look at the menu and organize it accordingly

          According to studies, people look at the top right of the menu first and the bottom left of the menu last. Thus, many restaurants will put the most expensive stuff (usually the anchor item) in the top right while they put the cheap stuff at the bottom and the left. Generally the cheaper stuff is also in smaller text. That way it’s at the worst part of the menu and it’s harder to read than everything else which draws your attention to the more expensive items.

          14. They use boxes

          This doesn’t seem like a big deal but it can be. Restaurants will often highlight things like high-profit items or more expensive items in decorative boxes to draw your eyes to them. It’s a very simple premise but a very effective one. When you’re just browsing around the menu, chances are that you’ll look at the part with all the decoration and pretty colors than just the plain text parts.

          15. They use vague language to keep their portion sizes a secret

          It’s also commonly referred to as bracketing and you’ve seen this before. When you go into a place and see that you can order a regular salad or a half salad. Or a half sandwich or a full sandwich. You don’t actually know how big those are but you have a general idea. The half sizes are generally marked up to make the full sizes seem like a better deal. Thus, people on a diet spend more while people who order the full think they’re getting a better deal. All without revealing the actual serving size.

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          16. They use the “first in show” tactic

          Our last menu trick is the first in show tactic. Many restaurants organize their menus. You’ll find beef, chicken, appetizer, a la carte, etc sections. Sources have revealed that people are most likely to pick the first choice in those categories. Thus, restaurants will put their most profitable items first. That way, if you’re one of the many that pick the first choice, the restaurant makes the most money of you.

          The important thing to note here is that restaurants have high turnover numbers. People who go out to eat at the nice places tend not to do so very often so restaurants need to figure out a way to make enough money to keep the doors open. So this isn’t something they devised in order to be evil or terrible companies. Let’s face the facts here, grandma’s home made cookies and tender, all-white-meat chicken basted in tangy, spicy sauce sounds delicious, doesn’t it? Being cognizant of the tricks doesn’t mean you have to hate them. You just know they’re there!

          Featured photo credit: McCullagh.org via mccullagh.org

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          Joseph Hindy

          A writer, editor, and YouTuber who likes to share about technology and lifestyle tips.

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          Published on January 8, 2021

          How To Pay Off Credit Card Debt Fast: 7 Powerful Tips

          How To Pay Off Credit Card Debt Fast: 7 Powerful Tips

          Ever wondered whether your credit card debt is the reason you’re in a bad financial situation? You can’t enjoy any fun activities because a good chunk of your money goes toward debt payment. Heck, you’re even behind on some of your monthly bills.

          The effects of clumsy debt management are too many to list here. This guide is going to help you discover how to pay off credit card debt fast and start chasing your financial goals.

          Debt problems are the last thing anyone wants to encounter. But things can get out of hand when all the “little debts” you take accumulate in interests.

          What if you knew some simple and proven ways to be debt-free quickly? Implementing them would mean better financial health for you. It becomes possible to free up cash for your “wants.” These include taking a trip or buying something you’ve always desired. All that while paying your bills on time!

          Let’s not wait any longer. Here are 7 powerful tips for paying off credit card debt fast:

          1. Pay More Than the Minimum Credit Card Payments

          Many people only pay the monthly minimum on their credit cards. Truly, that’s the right amount for staying on good terms with your credit card company. But you need a different approach if you’re looking to achieve financial independence within a short time.[1]

          Most of your payments go toward interest costs when you only pay the minimum amount. A substantial sum of your balance remains standing. As a result, it becomes more expensive to eliminate your debts.

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          You don’t want to wait more than 10 years to get rid of debt while it’s possible to do it sooner. All you have to do is double that $100 minimum payment to $200 or go higher.

          The good thing is that minimum credit card payments are affordable in most cases. By paying a higher amount, you reduce your interest costs, lessen your borrowing period, and boost your credit score.

          2. Start With High-Interest Credit Card Debt

          If you have more than one credit card debt, prioritize putting the extra money toward the ones with the highest interests. This debt pay-off strategy, known as the debt avalanche method, is essential for being debt-free quickly.[2]

          First, you need to list down all the credit card debts you have in the order of their interest rates. Next, you choose the one with the highest interest and pay a significant amount toward it each month. It can be an amount twice or even thrice larger than the minimum payment.

          At the same time, you make monthly minimum payments on the other debts. Their interest charges won’t be as costly as that of the first debt on your list. You only move on to the next high-interest debt after the first one is gone. Remember that your focus is on the interest rates and not the balances.

          3. Revisit Your Budget

          Budgeting is useful for tracking your financial moves. Once you create a budget, some tweaks along the way can make it work for you better. One situation that requires you to revisit your budget is when you’re struggling with debts. It might hurt a bit to slash some expenses. But you also don’t want to miss out on achieving financial freedom in the long run.

          You can reduce some variable expenses to free up more cash for credit card debt payments. They’re the ones that change from time to time. Some examples are groceries, fuel, and clothing.

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          Other opportunities for cutting down your spending lie in non-essential expenses. Instead of dining out all the time, you can cook at home more to save money. You can also share some subscriptions with friends and pay a fraction of the cost.

          If you’re determined enough, you can eliminate all your unnecessary expenses and focus on paying off your credit card debt first.

          4. Avoid Using Your Credit Cards

          Do you want to know how to pay off credit card debt with a low income? One simple way is to stop using them. Having your credit cards everywhere you go means that you’ll be more tempted to buy unnecessary stuff. In this case, you spend money that you don’t really own and get deeper into debt.

          The quickest fix to stop the debt build-up is spending with cash. You’ll be more aware of everything you can afford at any particular time. If you decide to keep one or two cards to ease the transition, always make wise choices. For instance, only use them when experiencing financial difficulties.

          It’s best to categorize your fun activities under “discretionary spending” in your budget. This way, you won’t need more debt to kill your boredom. By halting your credit debt from accumulating, it’s easy to pay down what you already owe and be happy with the progress.

          5. Start a Side Hustle to Boost Your Income

          You’re probably turning away a lot of money by not monetizing your skills. Everyone has something that they’re good at doing. And you can use that to generate extra income for attacking your credit card debt.

          If you look around your neighborhood, you can find several side hustle opportunities. It can be pet sitting, tutoring, or lawn mowing. You can start an online business by offering services such as digital marketing, content creation, and web development. Such skills go in high demand on freelance sites and job boards.

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          Finding clients on social media is also a good strategy to utilize your skills and make more money. Facebook groups, Quora Spaces, and subreddits are some places to look for side jobs. You only have to join a niche-specific platform, share your services, and respond to any opportunities.

          It’s possible to learn a skill, practice it, and earn from it. Use the free resources online or purchase some e-courses to get started.

          6. Sell Your Used Items for Extra Cash

          Starting a side hustle isn’t the only way to generate extra money. You can turn unwanted items into cash for paying off credit card debt. Whether it’s an old TV, book, or furniture, there is always someone itching to buy your used stuff.

          A garage sale, as much as it’s old-fashioned, is perfect for getting your neighbors and passers-by to buy from you. You keep all the money because there are no business permits or taxes involved. While you may not make much cash, it’s better than leaving your stuff to go defunct in your storage.

          Other than that, you can sell your used stuff on online marketplaces. Facebook groups are great places to start if you want quick approvals and hence sales. You only have to ensure that your listing follows Facebook’s commerce policies.

          When selling any pre-owned items online, ensure they’re in good shape to avoid problems with your buyers.

          7. Know When to Seek Help With Your Debt

          Asking for help with your credit card debt can be challenging to do. But letting it drown you is a road you don’t want to take. While you may feel embarrassed at first, it’s the best way to get back on track when you run out of options.

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          There are tons of non-profit credit counseling organizations that can offer you free guidance on how to escape the debt trap. An example is The National Foundation for Credit Counseling. They simply review your finances and help you determine the source of your financial problems. After that, they match you with an actionable debt management solution.[3]

          In extreme cases, the debt solution can be:

          • Debt relief – where your debt is partially or wholly forgiven
          • Debt consolidation – taking out one loan to repay others
          • Debt settlement – the creditor forgives a significant portion of your debt
          • Bankruptcy – legal process for seeking relief from some or all your debts

          It’s necessary to carefully weigh your options before deciding on the way to go. Find out how it might affect your credit score and any other risks.

          Wrapping It Up

          Debt is a major setback when you’re trying to prosper in life. Paying off credit card debt is essential if you want to reach your financial goals. That means having more free income, a good credit card score, and even a chance to retire early. You become more productive each day because of the peace in your mind.

          So, you now have some tips on how to pay off credit fast. Go ahead and get rid of that good life progress killer!

          More Tips on How to Pay Off Debt

          Featured photo credit: rupixen.com via unsplash.com

          Reference

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