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Six Great Ways to Ruin a Brainstorm

Six Great Ways to Ruin a Brainstorm


    The brainstorm is the most popular group creativity exercise. It is quick, easy and it works. But many organizations have become frustrated with brainstorms and have stopped using them. They say brainstorms are old-fashioned and no longer effective. But the real reason for the frustrations is that the brainstorms are not facilitated properly. A well-run brainstorm is fun and energetic. It will generate plenty of good ideas. But a poor brainstorm can be frustrating and demotivational. Let’s look at some simple ways to ruin your next brainstorm meeting.

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    1. Having no clear objectives

    A brainstorm with a vague or unclear purpose will wander and lose its way. So set a clear objective. The purpose of the brainstorm is to generate many creative ideas to answer a specific goal. It is best to express the goal as a question. A wooly objective is not helpful. ‘How can we do better?’ is not as good as ‘How can we double sales in the next 12 months?’ However, the parameters of the questions should not be too detailed or it can close out lateral possibilities. ‘How can we double sales, through existing channels and with the current product set?’ is probably too constrained. Once the question has been agreed it is written up clearly for all to see.

    It is worth setting objectives for the number of ideas to be generated and the time to be spent. ‘We are looking to generate 60 ideas in the next 20 minutes. Then we will whittle them down to 4 or 5 really good ones.’

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    2. Too homogenous a group

    If everyone is from the same department then creativity can be inhibited and you may get ‘group think’. Choose the group carefully. The best size is somewhere between six and twelve. Too few people and there are not enough diverse inputs. Too many people and it is hard to control and retain everyone’s commitment. Sprinkle the group with a few outsiders from other areas or even from outside the business – people who can bring some different perspectives and wacky ideas. A good mix of people works best – varied ages, men and women, experienced and fresh in, etc.

    3. Letting the boss act as facilitator

    Beware of having an autocratic boss with his or her team. They can inhibit or shape the discussion. If the boss is present then it is better to have a good independent facilitator – someone who can encourage input from everyone and stop one person from dominating. The worst formula for a brainstorm is generally the department manager leading the meeting and acting as scribe and censor at the same time.

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    4. Allowing early criticism

    The most important rule of brainstorming is – suspend judgment. In order to encourage a wealth of wacky ideas it is essential that no one is critical, negative or judgmental about an idea. Any idea that is uttered – no matter how stupid – must be written down. The rule about suspending judgement during the idea generation phase is so important that it is worth enforcing rigorously. A good technique is to issue water pistols; anyone who is critical gets squirted.

    5. Settling for a few ideas.

    Don’t get a handful of ideas and then start analyzing. Quantity is great. The more ideas the better. Brainstorming is one the few activities in life where quantity improves quality. Think of it as a Darwinian process. The more separate ideas that are generated the greater the chance that some will be fit enough to survive. You need stacks of energy and buzz driving lots of wacky ideas. Crazy thoughts that are completely unworkable are often the springboards for other ideas that can be adapted into great new solutions. So keep the crazy ideas coming – you have to kiss a lot of frogs to find one prince!

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    6. No closure or follow through.

    Don’t stop the meeting after generating lots of ideas with a vague promise to follow up. If people see no real outcomes they will become frustrated with the process and lose faith. You should quickly analyze the ideas at the meeting. One of the best ways is to divide the proposals into three categories – promising, interesting or reject. If any of the promising ideas are real no-brainers – so good that they should be implemented straight away then give them to someone as an action item immediately.

    You should categorize and collect the ideas. On a separate flipchart write all the promising and interesting ideas which are marketing ideas say and on another chart all the sales ideas etc. This process of rearranging the ideas can help you see new combinations and possibilities. Some people use post it notes at this stage so that they can easily move ideas around.

    If you are pressed for time then an alternative method of selecting the best ideas is to give everyone five points. They can allocate points to their favorite ideas in any way that they want. They can give one point to five separate ideas or all five to one idea. Then you total the points and select the best for further action.

    Close the meeting by thanking everyone for their input. Mention again one of two of the best, most inventive or funniest ideas. Then see which ideas you can implement – even if they are small things.
    People enjoy short, high-energy brainstorms that lead to actions. These meetings can motivate people, improve efficiency and drive innovation.

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    Paul Sloane

    Professional Keynote Speaker, Author, Innovation Expert

    How to Win an Argument – Dos, Don’ts and Sneaky Tactics How to Get Rich: 11 Bold Moves That Guarantee Wealth How to be a Brilliant Conversationalist Think Laterally Write A Killer Resume In Seven Easy Steps

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    Last Updated on January 21, 2020

    How to Increase Work Productivity: 9 Ground Rules

    How to Increase Work Productivity: 9 Ground Rules

    We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

    So, what can we do about it? How to be productive at work?

    While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

    Keep reading to find out our tips on work productivity.

    What Does It Mean to Be Productive?

    How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

    But what does being productive actually entail?

    Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

    Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

    It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

    Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

    9 Ground Rules on How to Be Productive at Work

    1. Avoid Multitasking

    Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

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    Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

    If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

    2. Turn off Notifications

    According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

    Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

    The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

    Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

    3. Manage Interruptions

    There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

    Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

    If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

    By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

    4. Eat the Frog

    Mark Twain once famously said that:

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    “if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

    What this basically means is that you should get your biggest, most urgent task out of the way first.

    We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

    Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

    5. Cut Down on Meetings

    Meetings can use up a lot of time, which is time that can be used to do something useful.

    You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

    The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

    But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

    If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

    6. Utilize Tools

    Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

    If you’re the manager or business owner, ensure your team has the right tools in place.

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    And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

    Some examples of tools that could be used:

    Communication
    • Slack for team chat and collaboration.
    • Samepage for video conference software.
    • Zendesk for customer service engagement.
    Task Management
    • Zenkit for task and project collaboration.
    • Wunderlist for listing your to-do’s.
    • Wekan for an open source option.
    Database Management
    Time Tracking
    • Clockify for a free tracker.
    • TMetric for workspace integrations.
    • TimeCamp for attendance and productivity monitoring.

    You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

    7. Declutter and Organize

    Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

    Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

    Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

    Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

    8. Take Breaks

    Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

    As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

    Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

    Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

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    9. Drink Water

    Although we know we should, it’s easy to forget to drink enough water during the working day.

    Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

    Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

    A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

    If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

    You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

    The Bottom Line

    The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

    After all, it’s something that can be perceived differently depending on the exact job and work environment.

    In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

    A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

    Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

    More About Boosting Productivity

    Featured photo credit: Cathryn Lavery via unsplash.com

    Reference

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