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Why Introverts Make the Best Sales People

Why Introverts Make the Best Sales People

What is your idea of a great salesperson?  An email came across my desk the other day that really made me think about this question.  Like so many great ideas, this one is inspired by my loving mother (thanks Mom!). The email she sent had one small statement which really caught my eye:

“Your little brother is about to graduate and I think he should get into real estate sales.  He’d be great at it because he will talk to anyone!”

She’s right on a few points: My little brother is about to graduate, and he is in fact the type of person who will literally go up and speak to anyone. Even if the person isn’t particularly interested, he will just keep talking. It’s charming in a way, but also annoying at times. The area in which I disagree with my mother is about whether or not being willing to go up and talk to anyone makes you an ideal candidate for a sales position.

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When most people hear the word “salesman” , they picture a flashy, overly-smiley guy with smooth words and lots of charm.  He will chat with you for hours about anything and everything, and if he’s really good, he’ll have you handing over your credit card before you even understand what he’s sold you. He’ll collect his nice commission check and move on to the next customer, forgetting all about you.

This doesn’t really describe a true salesperson—this is the description of a con-artist. Sales is really the art of influence and assistance. As a salesman, I help people solve problems that my products or services address. If the potential customer doesn’t have a problem I can address, he’s not someone I will sell to. It’s that simple.

The key to being successful at sales is in understanding what needs drive your customer and how you can help them fulfill those needs. This is where being an introvert is a huge advantage. Most extroverts tend to “wing it” quite often, as a natural tendency: they like to get into a situation and figure things out as they go along, which is a great quality in social settings and creative work. Spontaneity is common and fun is almost guaranteed. This trait will also kill a sales career.  Customers become very suspicious of someone who is constantly smiling, laughing, joking, and talking—we all have an inherent “b.s. meter” that flares up anytime someone begins talking too much.  It’s quite a turn-off, and not conducive to making a customer want to buy.

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This is a field in which introverts excel, as they go about the sales process in a very different fashion.

Introverts:

1 Study their product/service deeply, knowing the strengths, weaknesses, and ideal prospect

Introverts know what they have on a deep level. When you begin speaking to an introverted salesperson, he or she will be scanning their knowledge to judge whether or not they can help you with their offering. Before they even begin to talk to you about what they have, they will determine if you are a good prospect to spend time with. They understand it takes more than a pulse and a wallet to make a good sale.

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2 Prepare their presentations and anticipate objections

I was a sales trainer for 7 years and I never worked with a top producer who would always “wing it.” The best of the best know exactly what they should say in any given situation; they study customer reactions to certain phrases and adjust their vocabulary accordingly, and read a lot of material on how to become better in their profession. Lastly, they realize they will likely only get one shot to present their product, so they make it count.

3 Think about the long-term value of the customer

Many extroverts will have dozens of casual friendships. They can go anywhere and meet people they know, hang out with them for a few hours, then head home. It’s easy to make connections, but because they are connected to so many people, it’s difficult to develop deep relationships. When it comes to sales, this leads to many short-term successes with angry customers on the back-end.

Introverts tend to have fewer, but deeper relationships with their customers. They really want to get to know the customer and help them over time. They aren’t looking for a single sale to get a bonus; they’re building a list of clients they can service for years, which creates a constant stream of referrals and repeat business.  It takes longer to build this type of sales cycle, but it’s the only way to create long-term success.

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So, contrary to popular belief, the talkative, loud, constantly laughing guy is not the “born salesman”; the quiet, introspective, hard-working person is.  That’s not to say extroverts are totally bereft of good sales qualities—the ability to approach people is crucial to sales, as is the capacity to handle rejection well. Introverts need to develop these skills as well. The difference tends to be that introverts will often work hard to develop the extrovert’s skills, while the extroverts will continue to try to get by on their natural charms.

As an extrovert, you can still be a top performer in your field; simply take the best qualities of introverts and pull them into your sales style.  You’ll be topping the charts in no time.

Thanks,

Trent

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Last Updated on September 12, 2019

12 Things You Should Remember When Feeling Lost in Life

12 Things You Should Remember When Feeling Lost in Life

Even the most charismatic people you know, whether in person or celebrities of some sort, experience days where they feel lost in life and isolated from everyone else.

While it’s good to know we aren’t alone in this feeling, the question still remains:

What should we do when we feel lost and lonely?

Here are 12 things to remember:

1. Recognize That It’s Okay!

The truth is, there are times you need to be alone. If you’ve always been accustomed to being in contact with people, this may prove difficult.

However, learning how to be alone and comfortable in your own skin will give you confidence and a sense of self reliance.

We cheat ourselves out of the opportunity to become self reliant when we look for constant companionship.

Learn how to embrace your me time: What Your Fear of Being Alone Is Really About and How to Get over It

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2. Use Your Lost and Loneliness as a Self-Directing Guide

You’ve most likely heard the expression: “You have to know where you’ve been to know where you’re going.”

Loneliness also serves as a life signal to indicate you’re in search of something. It’s when we’re in the midst of solitude that answers come from true soul searching.

Remember, there is more to life than what you’re feeling.

3. Realize Loneliness Helps You Face the Truth

Being in the constant company of others, although comforting sometimes, can often serve as a distraction when we need to face the reality of a situation.

Solitude cuts straight to the chase and forces you to deal with the problem at hand. See it as a blessing that can serve as a catalyst to set things right!

4. Be Aware That You Have More Control Than You Think

Typically, when we see ourselves as being lost or lonely, it gives us an excuse to view everything we come in contact with in a negative light. It lends itself to putting ourselves in the victim mode, when the truth of the matter is that you choose your attitude in every situation.

No one can force a feeling upon you! It is YOU who has the ultimate say as to how you choose to react.

5. Embrace the Freedom That the Feeling of Being Alone Can Offer

Instead of wallowing in self pity, which many are prone to do because of loneliness, try looking at your circumstance as a new-found freedom.

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Most people are in constant need of approval of their viewpoints. Try enjoying the fact that  you don’t need everyone you care about to support your decisions.

6. Acknowledge the Person You Are Now

Perhaps you feel a sense of loneliness and confusion because your life circumstances have taken you away from the persona that others know to be you.

Perhaps the new you differs radically from the old. Realize that life is about change and how we react to that change. It’s okay that you’re not who you used to be.

Take a look at this article and learn to accept your imperfect self: Accept Yourself (Flaws and All): 7 Benefits of Being Vulnerable

7. Keep Striving to Do Your Best

Often those who are feeling isolated and unto themselves will develop a defeatist attitude. They’ll do substandard work because their self esteem is low and they don’t care.

Never let this feeling take away your sense of worth! Do your best always and when you come through this dark time, others will admire how you stayed determined in spite of the obstacles you had to overcome.

And to live your best life, you must do this ONE thing: step out of your comfort zone.

8. Don’t Forget That Time Is Precious

When we’re lost in a sea of loneliness and depression, it’s all too easy to reflect on regrets of past life events. This does nothing but feed negativity and perpetuate the situation.

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Instead of falling prey to this common pitfall, put one foot in front of the other and acknowledge every positive step you take. By doing this, you can celebrate the struggles you overcome at the end of the day.

9. Remember, Things Happen for a Reason

Every circumstance we encounter in our life is designed to teach us and that lesson is in turn passed on to others.

Sometimes we’re fortunate enough to figure out the lesson to be learned, while other times, we simply need to have faith that if the lesson wasn’t meant directly for us to learn from, how we handled it was observed by someone who needed to learn.

Your solitude and feeling of lost, in this instance, although painful possibly, may be teaching someone else.

10. Journal During This Time

Record your thoughts when you’re at the height of loneliness and feeling lost. You’ll be amazed when you reflect back at how you viewed things at the time and how far you’ve come later.

This time (if recorded) can give you a keen insight into who you are and what makes you feel the way you feel.

11. Remember You Aren’t the First to Feel This Way

It’s quite common to feel as if we’re alone and no one else has ever felt this way before. We think this because at the time of our distress, we’re silently observing others around us who are seemingly fine in every way.

The truth is, we can’t possibly know the struggles of those around us unless they elect to share them. We ALL have known this pain!

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Try confiding in someone you trust and ask them how they deal with these feelings when they experienced it. You may be surprised at what you learn.

12. Ask for Help If the Problem Persists

The feeling of being lost and lonely is common to everyone, but typically it will last for a relatively short period of time.

Most people will confess to, at one time or another, being in a “funk.” But if the problem persists longer than you feel it should, don’t ignore it.

When your ability to reason and consider things rationally becomes impaired, do not poo poo the problem away and think it isn’t worthy of attention. Seek medical help.

Afraid to ask for help? Here’s how to change your outlook to aim high!

Final Thoughts

Loneliness and a sense of feeling lost can in many ways be extremely painful and difficult to deal with at best. However, these feelings can also serve as a catalyst for change in our lives if we acknowledge them and act.

Above anything, cherish your mental well being and don’t underestimate its worth. Seek professional guidance if you’re unable to distinguish between a sense of freedom for yourself and a sense of despair.

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Featured photo credit: Andrew Neel via unsplash.com

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