Advertising
Advertising

Why Introverts Make the Best Sales People

Why Introverts Make the Best Sales People

What is your idea of a great salesperson?  An email came across my desk the other day that really made me think about this question.  Like so many great ideas, this one is inspired by my loving mother (thanks Mom!). The email she sent had one small statement which really caught my eye:

“Your little brother is about to graduate and I think he should get into real estate sales.  He’d be great at it because he will talk to anyone!”

She’s right on a few points: My little brother is about to graduate, and he is in fact the type of person who will literally go up and speak to anyone. Even if the person isn’t particularly interested, he will just keep talking. It’s charming in a way, but also annoying at times. The area in which I disagree with my mother is about whether or not being willing to go up and talk to anyone makes you an ideal candidate for a sales position.

Advertising

When most people hear the word “salesman” , they picture a flashy, overly-smiley guy with smooth words and lots of charm.  He will chat with you for hours about anything and everything, and if he’s really good, he’ll have you handing over your credit card before you even understand what he’s sold you. He’ll collect his nice commission check and move on to the next customer, forgetting all about you.

This doesn’t really describe a true salesperson—this is the description of a con-artist. Sales is really the art of influence and assistance. As a salesman, I help people solve problems that my products or services address. If the potential customer doesn’t have a problem I can address, he’s not someone I will sell to. It’s that simple.

The key to being successful at sales is in understanding what needs drive your customer and how you can help them fulfill those needs. This is where being an introvert is a huge advantage. Most extroverts tend to “wing it” quite often, as a natural tendency: they like to get into a situation and figure things out as they go along, which is a great quality in social settings and creative work. Spontaneity is common and fun is almost guaranteed. This trait will also kill a sales career.  Customers become very suspicious of someone who is constantly smiling, laughing, joking, and talking—we all have an inherent “b.s. meter” that flares up anytime someone begins talking too much.  It’s quite a turn-off, and not conducive to making a customer want to buy.

Advertising

This is a field in which introverts excel, as they go about the sales process in a very different fashion.

Introverts:

1 Study their product/service deeply, knowing the strengths, weaknesses, and ideal prospect

Introverts know what they have on a deep level. When you begin speaking to an introverted salesperson, he or she will be scanning their knowledge to judge whether or not they can help you with their offering. Before they even begin to talk to you about what they have, they will determine if you are a good prospect to spend time with. They understand it takes more than a pulse and a wallet to make a good sale.

Advertising

2 Prepare their presentations and anticipate objections

I was a sales trainer for 7 years and I never worked with a top producer who would always “wing it.” The best of the best know exactly what they should say in any given situation; they study customer reactions to certain phrases and adjust their vocabulary accordingly, and read a lot of material on how to become better in their profession. Lastly, they realize they will likely only get one shot to present their product, so they make it count.

3 Think about the long-term value of the customer

Many extroverts will have dozens of casual friendships. They can go anywhere and meet people they know, hang out with them for a few hours, then head home. It’s easy to make connections, but because they are connected to so many people, it’s difficult to develop deep relationships. When it comes to sales, this leads to many short-term successes with angry customers on the back-end.

Introverts tend to have fewer, but deeper relationships with their customers. They really want to get to know the customer and help them over time. They aren’t looking for a single sale to get a bonus; they’re building a list of clients they can service for years, which creates a constant stream of referrals and repeat business.  It takes longer to build this type of sales cycle, but it’s the only way to create long-term success.

Advertising

So, contrary to popular belief, the talkative, loud, constantly laughing guy is not the “born salesman”; the quiet, introspective, hard-working person is.  That’s not to say extroverts are totally bereft of good sales qualities—the ability to approach people is crucial to sales, as is the capacity to handle rejection well. Introverts need to develop these skills as well. The difference tends to be that introverts will often work hard to develop the extrovert’s skills, while the extroverts will continue to try to get by on their natural charms.

As an extrovert, you can still be a top performer in your field; simply take the best qualities of introverts and pull them into your sales style.  You’ll be topping the charts in no time.

Thanks,

Trent

More by this author

The 7 Deadly Sins of Happiness 3 Reasons Your Resume Sucks Why Introverts Make the Best Sales People If You Suddenly Came into More Than One Million Dollars and Have Exactly 10 Years Left to Live? Three Thoughts to Make You Instantly Happier

Trending in Communication

1 What Is Your Destiny in Life? How to Mindfully Achieve Your Purpose 2 7 Signs of an Unhappy Relationship That Makes You Feel Stuck 3 10 Things You Can Do Now to Change Your Life Forever 4 Meditation Can Change Your Life: The Power of Mindfulness 5 Understand Your Love Style & Learn to Love: Co Dependent Relationship

Read Next

Advertising
Advertising

Last Updated on September 17, 2018

7 Signs of an Unhappy Relationship That Makes You Feel Stuck

7 Signs of an Unhappy Relationship That Makes You Feel Stuck

Relationships are complicated and when you’re unhappy, it can be difficult to tell what’s causing it and what needs to change.

Sometimes it’s as easy as opening up to your partner about your problems, while other times it may be necessary to switch partners or roll solo to get your mind straight.

When you’re in the thick of things, it can be difficult to tell if you’re unhappy in your relationship or just unhappy in general (in which case, a relationship may be just the cure you need).

Here’re signs of an unhappy relationship that is possibly making you feel stuck:

1. You’re depressed about your home life.

No matter what you do in life, you’re going to have good and bad days. Your relationship is no different.

However, no matter what you’re going through at home, you have to feel comfortable in your own home.

If you constantly dread going home because your significant other is there, there’s a problem. Maybe it’s something you already know about, everyone has an argument or just needs some alone time.

Advertising

When that yearning to be alone becomes an insatiable obsession over the course of months and years, it’s time to realize you’re not the exception to the rule.

You’re unhappy in your relationship, and you need to take a look in the mirror and do whatever it takes to make yourself smile.

2. You aren’t comfortable being yourself.

Remember all those things you discovered about yourself when you first got together? The way your partner made you feel when you met that made you fall in love with him or her in the first place.

If they don’t make you feel that way anymore, it’s not the end of the world. If your partner makes you uncomfortable about being you, then her or she is only dragging you down. It’s up to you to decide how to handle that.

You need to be comfortable with who you are. This means being comfortable in your skin and with the way you walk, talk, look, breath, move, and all the other things that make you uniquely you.

If the person who supposedly loves you doesn’t make you feel good about yourself, know that you can do better. They’re not even one in a billion.

3. You can’t stop snooping.

Mutual trust is necessary in any relationship. The only way to get that trust is with respect.

Advertising

I can find you anywhere online, no matter how private and secure you think you are. The odds of you having a password I can’t crack are slim. If we’ve met in person, I could install a remote key logger on your device without even touching it.

Finding your information online hardly takes a clandestine organization. Any idiot with a Wi-Fi-enabled device can cyberstalk you. I’m just the only idiot in the village admitting it.

So now that we know everyone snoops, it’s time to address your personal habits. Governments snoop because they don’t trust us. If you’re snooping on your partner, it’s because you don’t trust them.

It’s ok to have doubts, and it’s perfectly normal to look into anything that looks weird, but keep in mind that data collection is only half of an investigation.

If you find yourself constantly snooping and questioning everything, clearly there’s a trust issue and the relationship likely needs to end.

4. You’re afraid of commitment.

If you’ve been dating longer than a year and you aren’t engaged, it’s never going to happen.

Commitment is important. People will come up with a million ways to describe why they can’t be committed.

Advertising

No matter who you are if you like it, you need to put a ring on it. Find an engagement ring, stick a gemstone in it and marry the person. If you’re not legally able to get married or you don’t believe in it for one reason or another, have a child (or adopt one, however you’re able to) or treat your partner’s family like your own. It’s a huge financial and mental commitment.

If you’re not ready for one or the other after some time, don’t waste anymore of your precious life on the relationship.

Your relationship should be something that propels you forward. If it’s not going anywhere, make it an open relationship and call it what it is—dating multiple people.

5. You imagine a happier life without your partner.

If all you’re doing is imagining a happier life without your partner, it’s a sign that you’re in the wrong relationship. You’re unhappy and you need to get out.

Your partner should be included in your dreams. There’s nothing wrong with wanting a future with someone.

Try to remember what you dreamed of before you got your heart broken by the realities of life, love and the pursuit of human success.

Remember when you would crush on that cute kid in class? You would secretly imagine marrying him or her and going on an adventure—that’s the way life should be.

Advertising

If you’re not at least imagining adventures together, then why are you in that relationship?

6. You resent, rather than love your partner.

When a relationship starts to crumble, you begin to resent your partner for all the things you once loved about him or her.

When you’ve reached this point, your partner has reached at least No. 2 on this list. From your partner’s perspective, your unhappiness with them is picked up as bashing them for being who they are.

If you’re both unhappy in the relationship, it’s better if it ends as quickly and painlessly as possible.

7. You chase past feelings.

It’s okay to reminisce about the past, but if all you do is wish things were like they used to be, it’s a sign you’re not on the right path.

You’re unhappy and, at the very least, you need to have an open dialogue about it. This isn’t necessarily a sign that the relationship should end, but it definitely needs a spark.

When you talk to your partner candidly about what it is you’re looking for, you never know how they’ll react. The risk alone is worth it, good or bad.

Final thoughts

If you’re feeling stuck in your current relationship, it’s time to reflect about it with your partner. Don’t ignore these signs of an unhappy relationship as they will slowly go worse and harm both you and your partner in long-term.

Featured photo credit: josh peterson via unsplash.com

Read Next