Advertising
Advertising

Are You Sure You’re Posting the Right Things on the Right Social Media Platforms?

Are You Sure You’re Posting the Right Things on the Right Social Media Platforms?
There are a lot of social media platforms out there, and no two are completely alike. Each has its own features and styles that you should be aware of. After all, it would be awkward if you didn’t know the cultures of different social media platforms and posted something that doesn’t fit a social media’s sensibility. Read below to learn how to avoid making that kind of mistake.

1. Facebook

Advertising

Facebook
    Facebook is the social media platform for pretty much everyone. Your parents probably use it. Your grandparents might even use it. It’s where you’ll probably keep up with most of your friends and family, since that’s where a lot of them are already situated. The chat function is a great way to have a quick back-and-forths over the net, and the news feed is a pretty effective way to keep up with what’s going on in your circles. Facebook is best used for basic social interaction.

    2. Twitter

    Advertising

    Twitter
      Twitter is great for bite-sized updates, short commentary, jokes and humorous anecdotes. This is where you want to be following your favorite celebrities (especially your favorite comedians) because it’s the social media platform used most often for someone to speak their mind. As a creator of content on Twitter, you shouldn’t be delivering any long soliloquies. Say what you need to say to your followers without wasting words.

      3. Tumblr

      Advertising

      Tumblr
        Tumblr is considered one of the most trendy social media platforms. It’s blogging made easy, allowing you to post in a number of formats that include text, photos, quotes, links, video and audio. Because its website and app are very visually-oriented, Tumblr is especially great for browsing for and posting art. It’s an okay place to look at and post photos, too, but there are better social media platforms for that.

        4. Instagram

        Instagram
          Instagram is one of those social media platforms. It’s a great place to either document your daily life or amaze people with your stunning photography skills. Instagram is both a great way to communicate with your followers and a powerful creative outlet. As long as you’re delivering photos that either show what your life is like or provoke a visceral reaction, you’re doing it right.

          5. Pinterest

          Pinterest
            Pinterest is the other major player in the image-oriented social media platforms scene. But, unlike Instagram, Pinterest is geared towards a consumer instead of a spectator. It’s widely used by women, who often “pin” products that they might purchase in the future. That’s only one way to use Pinterest though. It has all the possibilities of a digital pin board that can be shared with the masses, making it one of the most versatile social media platforms.

            6. Snapchat

            Snapchat
              Snapchat has by far the youngest audience of any of these social media platforms. It offers you the chance to send messages that are automatically deleted from the receivers’ accounts after a few seconds. However, that doesn’t mean they’re gone forever, so don’t treat Snapchat as a free pass to reveal all your secrets. It’s primarily a way to express yourself through a combination of photos and text to close friends.

              7. LinkedIn

              LinkedIn
                LinkedIn is as different from Snapchat as social media platforms can be from each other. The social media equivalent of a resume, LinkedIn is primarily used for job hunting or job posting. If you’re sharing your innermost feelings on LinkedIn, you’re probably not using it right.

                8. Google+

                Google-Plus-Logo
                  Even though it initially had other/bigger plans, Google+ has mostly taken off as a secondary option for social media platforms for businesses. Its biggest benefit is only tangentially related to the service itself. The main appeal is that promoting your business on Google+ is an effective form of search engine optimization (SEO). In other words, it’s a way to get your person, company or brand higher up in Google search rankings. If that’s a major concern of yours then plow ahead with it. Otherwise, it’s probably best to be avoided.

                  Featured photo credit: Social Media Garden/j&tplaman via flickr.com

                  Advertising

                  More by this author

                  Matt OKeefe

                  Matt is a marketer and writer who shares about lifestyle and productivity tips on Lifehack.

                  15 Productive Things to Do When Bored (So Time Is Not Wasted) The 10 Best Online Dictionaries 15 Easy Ways For Everyone To Make Money With Social Media 7 Ways To Give Great Feedback This Is What The Cozy Home Designed By 2000 People Looks Like

                  Trending in Communication

                  1 19 Golden Pieces of Relationship Advice From the Experts 2 Signs Of Low Self-Esteem And The Root Causes You Might Not Know 3 How to Communicate Effectively in Any Relationship 4 How to Live in the Moment and Stop Worrying About the Past or Future 5 This Is What Happens When You Move Out Of the Comfort Zone

                  Read Next

                  Advertising
                  Advertising
                  Advertising

                  Last Updated on May 21, 2019

                  How to Communicate Effectively in Any Relationship

                  How to Communicate Effectively in Any Relationship

                  For all our social media bravado, we live in a society where communication is seen less as an art, and more as a perfunctory exercise. We spend so much time with people, yet we struggle with how to meaningfully communicate.

                  If you believe you have mastered effective communication, scan the list below and see whether you can see yourself in any of the examples:

                  Example 1

                  You are uncomfortable with a person’s actions or comments, and rather than telling the individual immediately, you sidestep the issue and attempt to move on as though the offending behavior or comment never happened.

                  You move on with the relationship and develop a pattern of not addressing challenging situations. Before long, the person with whom you are in relationship will say or do something that pushes you over the top and predictably, you explode or withdraw completely from the relationship.

                  In this example, hard-to-speak truths become never- expressed truths that turn into resentment and anger.

                  Example 2

                  You communicate from the head and without emotion. While what you communicate makes perfect sense to you, it comes across as cold because it lacks emotion.

                  People do not understand what motivates you to say what you say, and without sharing your feelings and emotions, others experience you as rude, cold or aggressive.

                  You will know this is a problem if people shy away from you, ignore your contributions in meetings or tell you your words hurt. You can also know you struggle in this area if you find yourself constantly apologizing for things you have said.

                  Example 3

                  You have an issue with one person, but you communicate your problem to an entirely different person.

                  Advertising

                  The person in whom you confide lacks the authority to resolve the matter troubling you, and while you have vented and expressed frustration, the underlying challenge is unresolved.

                  Example 4

                  You grew up in a family with destructive communication habits and those habits play out in your current relationships.

                  Because you have never stopped to ask why you communicate the way you do and whether your communication style still works, you may lack understanding of how your words impact others and how to implement positive change.

                  If you find yourself in any of the situations described above, this article is for you.

                  Communication can build or decimate worlds and it is important we get it right. Regardless of your professional aspirations or personal goals, you can improve your communication skills if you:

                  • Understand your own communication style
                  • Tailor your style depending on the needs of the audience
                  • Communicate with precision and care
                  • Be mindful of your delivery, timing and messenger

                  1. Understand Your Communication Style

                  To communicate effectively, you must understand the communication legacy passed down from our parents, grandparents or caregivers. Each of us grew up with spoken and unspoken rules about communication.

                  In some families, direct communication is practiced and honored. In other families, family members are encouraged to shy away from difficult conversations. Some families appreciate open and frank dialogue and others do not. Other families practice silence about substantive matters, that is, they seldom or rarely broach difficult conversations at all.

                  Before you can appreciate the nuance required in communication, it helps to know the familial patterns you grew up with.

                  2. Learn Others Communication Styles

                  Communicating effectively requires you to take a step back, assess the intended recipient of your communication and think through how the individual prefers to be communicated with. Once you know this, you can tailor your message in a way that increases the likelihood of being heard. This also prevents you from assuming the way you communicate with one group is appropriate or right for all groups or people.

                  Advertising

                  If you are unsure how to determine the styles of the groups or persons with whom you are interacting, you can always ask them:

                  “How do you prefer to receive information?”

                  This approach requires listening, both to what the individuals say as well as what is unspoken. Virgin Group CEO Richard Branson noted that the best communicators are also great listeners.

                  To communicate effectively from relationship to relationship and situation to situation, you must understand the communication needs of others.

                  3. Exercise Precision and Care

                  A recent engagement underscored for me the importance of exercising care when communicating.

                  On a recent trip to Ohio, I decided to meet up with an old friend to go for a walk. As we strolled through the soccer park, my friend gently announced that he had something to talk about, he was upset with me. His introduction to the problem allowed me to mentally shift gears and prepare for the conversation.

                  Shortly after introducing the shift in conversation, my friend asked me why I didn’t invite him to the launch party for my business. He lives in Ohio and I live in the D.C. area.

                  I explained that the event snuck up on me, and I only started planning the invite list three weeks before the event. Due to the last-minute nature of the gathering, I opted to invite people in the DMV area versus my friends from outside the area – I didn’t want to be disrespectful by asking them to travel on such short notice.

                  I also noted that I didn’t want to be disappointed if he and others declined to come to the event. So I played it safe in terms of inviting people who were local.

                  Advertising

                  In the moment, I felt the conversation went very well. I also checked in with my friend a few days after our walk, affirmed my appreciation for his willingness to communicate his upset and our ability to work through it.

                  The way this conversation unfolded exemplified effective communication. My friend approached me with grace and vulnerability. He approached me with a level of curiosity that didn’t put me on my heels — I was able to really listen to what he was saying, apologize for how my decision impacted him and vow that going forward, I would always ask rather than making decisions for him and others.

                  Our relationship is intact, and I now have information that will help me become a better friend to him and others.

                  4. Be Mindful of Delivery, Timing and Messenger

                  Communicating effectively also requires thinking through the delivery of the message one intends to communicate as well as the appropriate time for the discussion.

                  In an Entrepreneur.com column, VIP Contributor Deep Patel, noted that persons interested in communicating well need to master the art of timing. Patel noted,[1]

                  “Great comedians, like all great communicators, are able to feel out their audience to determine when to move on to a new topic or when to reiterate an idea.”

                  Communicating effectively also requires thoughtfulness about the messenger. A person prone to dramatic, angry outbursts should never be called upon to deliver constructive feedback, especially to people whom they do not know. The immediate aftermath of a mass shooting is not the ideal time to talk about the importance of the Second Amendment rights.

                  Like everyone else, I must work to ensure my communication is layered with precision and care.

                  It requires precision because words must be carefully tailored to the person with whom you are speaking.

                  Advertising

                  It requires intentionality because before one communicates, one should think about the audience and what the audience needs in order to hear your message the way you intended it to be communicated.

                  It requires active listening which is about hearing verbal and nonverbal messages.

                  Even though we may be right in what we say, how we say it could derail the impact of the message and the other parties’ ability to hear the message.

                  Communicating with care is also about saying things that the people in our life need to hear and doing so with love.

                  The Bottom Line

                  When I left the meeting with my dear friend, I wondered if I was replicating or modeling this level of openness and transparency in the rest of my relationships.

                  I was intrigued and appreciative. He’d clearly thought about what he wanted to say to me, picked the appropriate time to share his feedback and then delivered it with care. He hit the ball out of the park and I’m hopeful we all do the same.

                  More Articles About Effective Communication

                  Featured photo credit: Kenan Buhic via unsplash.com

                  Reference

                  Read Next