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Are You Sure You’re Posting the Right Things on the Right Social Media Platforms?

Are You Sure You’re Posting the Right Things on the Right Social Media Platforms?
There are a lot of social media platforms out there, and no two are completely alike. Each has its own features and styles that you should be aware of. After all, it would be awkward if you didn’t know the cultures of different social media platforms and posted something that doesn’t fit a social media’s sensibility. Read below to learn how to avoid making that kind of mistake.

1. Facebook

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Facebook
    Facebook is the social media platform for pretty much everyone. Your parents probably use it. Your grandparents might even use it. It’s where you’ll probably keep up with most of your friends and family, since that’s where a lot of them are already situated. The chat function is a great way to have a quick back-and-forths over the net, and the news feed is a pretty effective way to keep up with what’s going on in your circles. Facebook is best used for basic social interaction.

    2. Twitter

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    Twitter
      Twitter is great for bite-sized updates, short commentary, jokes and humorous anecdotes. This is where you want to be following your favorite celebrities (especially your favorite comedians) because it’s the social media platform used most often for someone to speak their mind. As a creator of content on Twitter, you shouldn’t be delivering any long soliloquies. Say what you need to say to your followers without wasting words.

      3. Tumblr

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      Tumblr
        Tumblr is considered one of the most trendy social media platforms. It’s blogging made easy, allowing you to post in a number of formats that include text, photos, quotes, links, video and audio. Because its website and app are very visually-oriented, Tumblr is especially great for browsing for and posting art. It’s an okay place to look at and post photos, too, but there are better social media platforms for that.

        4. Instagram

        Instagram
          Instagram is one of those social media platforms. It’s a great place to either document your daily life or amaze people with your stunning photography skills. Instagram is both a great way to communicate with your followers and a powerful creative outlet. As long as you’re delivering photos that either show what your life is like or provoke a visceral reaction, you’re doing it right.

          5. Pinterest

          Pinterest
            Pinterest is the other major player in the image-oriented social media platforms scene. But, unlike Instagram, Pinterest is geared towards a consumer instead of a spectator. It’s widely used by women, who often “pin” products that they might purchase in the future. That’s only one way to use Pinterest though. It has all the possibilities of a digital pin board that can be shared with the masses, making it one of the most versatile social media platforms.

            6. Snapchat

            Snapchat
              Snapchat has by far the youngest audience of any of these social media platforms. It offers you the chance to send messages that are automatically deleted from the receivers’ accounts after a few seconds. However, that doesn’t mean they’re gone forever, so don’t treat Snapchat as a free pass to reveal all your secrets. It’s primarily a way to express yourself through a combination of photos and text to close friends.

              7. LinkedIn

              LinkedIn
                LinkedIn is as different from Snapchat as social media platforms can be from each other. The social media equivalent of a resume, LinkedIn is primarily used for job hunting or job posting. If you’re sharing your innermost feelings on LinkedIn, you’re probably not using it right.

                8. Google+

                Google-Plus-Logo
                  Even though it initially had other/bigger plans, Google+ has mostly taken off as a secondary option for social media platforms for businesses. Its biggest benefit is only tangentially related to the service itself. The main appeal is that promoting your business on Google+ is an effective form of search engine optimization (SEO). In other words, it’s a way to get your person, company or brand higher up in Google search rankings. If that’s a major concern of yours then plow ahead with it. Otherwise, it’s probably best to be avoided.

                  Featured photo credit: Social Media Garden/j&tplaman via flickr.com

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                  More by this author

                  Matt OKeefe

                  Matt is a marketer and writer who shares about lifestyle and productivity tips on Lifehack.

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                  1 How to Get Motivated and Be Happy Every Day When You Wake Up 2 How to Start Over and Reboot Your Life When It Seems Too Late 3 7 Questions to Ask in a Job Interview That Will Impress the Interviewer 4 If You Think You’re in an Unhappy Marriage, Remember These 5 Things 5 7 Practical Ways to Change Your Thinking and Change Your Life

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                  Last Updated on March 14, 2019

                  7 Questions to Ask in a Job Interview That Will Impress the Interviewer

                  7 Questions to Ask in a Job Interview That Will Impress the Interviewer

                  Recruiters might hold thousands of interviews in their careers and a lot of them are reporting the same thing—that most candidates play it safe with the questions they ask, or have no questions to ask in a job interview at all.

                  For job applicants, this approach is crazy! This is a job that you’re going to dedicate a lot of hours to and that might have a huge impact on your future career. Don’t throw away the chance to figure out if the position is perfect for you.

                  Here are 7 killer questions to ask in a job interview that will both impress your counterpart and give you some really useful insights into whether this job will be a dream … or a nightmare.

                  1. What are some challenges I might come up against this role?

                  A lesser candidate might ask, “what does a typical day look like in this role?” While this is a perfectly reasonable question to ask in an interview, focusing on potential challenges takes you much further because it indicates that you already are visualizing yourself in the role.

                  It’s impressive because it shows that you are not afraid of challenges, and you are prepared to strategize a game plan upfront to make sure you succeed if you get the job.

                  It can also open up a conversation about how you’ve solved problems in the past which can be a reassuring exercise for both you and the hiring manager.

                  How it helps you:

                  If you ask the interviewer to describe a typical day, you may get a vibrant picture of all the lovely things you’ll get to do in this job and all the lovely people you’ll get to do them with.

                  Asking about potential roadblocks means you hear the other side of the story—dysfunctional teams, internal politics, difficult clients, bootstrap budgets and so on. This can help you decide if you’re up for the challenge or whether, for the sake of your sanity, you should respectfully decline the job offer.

                  2. What are the qualities of really successful people in this role?

                  Employers don’t want to hire someone who goes through the motions; they want to hire someone who will excel.

                  Asking this question shows that you care about success, too. How could they not hire you with a dragon-slayer attitude like that?

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                  How it helps you:

                  Interviewers hire people who are great people to work with, but the definition of “great people” differs from person to person.

                  Does this company hire and promote people with a specific attitude, approach, worth ethic or communication style? Are the most successful people in this role strong extroverts who love to talk and socialize when you are studious and reserved? Does the company reward those who work insane hours when you’re happiest in a more relaxed environment?

                  If so, then this may not be the right match for you.

                  Whatever the answer is, you can decide whether you have what it takes for the manager to be happy with your performance in this role. And if the interviewer has no idea what success looks like for this position, this is a sign to proceed with extreme caution.

                  3. From the research I did on your company, I noticed the culture really supports XYZ. Can you tell me more about that element of the culture and how it impacts this job role?

                  Of course, you could just ask “what is the culture like here? ” but then you would miss a great opportunity to show that you’ve done your research!

                  Interviewers give BIG bonus point to those who read up and pay attention, and you’ve just pointed out that (a) you’re diligent in your research (b) you care about the company culture and (c) you’re committed to finding a great cultural fit.

                  How it helps you:

                  This question is so useful because it lets you pick an element of the culture that you really care about and that will have the most impact on whether you are happy with the organization.

                  For example, if training and development is important to you, then you need to know what’s on offer so you don’t end up in a dead-end job with no learning opportunities.

                  Companies often talk a good talk, and their press releases may be full of shiny CSR initiatives and all the headline-grabbing diversity programs they’re putting in place. This is your opportunity to look under the hood and see if the company lives its values on the ground.

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                  A company that says it is committed to doing the right thing by customers should not judge success by the number of up-sells an employee makes, for instance. Look for consistency, so you aren’t in for a culture shock after you start.

                  4. What is the promotion path for this role, and how would my performance on that path be measured?

                  To be clear, you are not asking when you will get promoted. Don’t go there—it’s presumptuous, and it indicates that you think you are better than the role you have applied for.

                  A career-minded candidate, on the other hand, usually has a plan that she’s working towards. This question shows you have a great drive toward growth and advancement and an intention to stick with the company beyond your current state.

                  How it helps you:

                  One word: hierarchy.

                  All organizations have levels of work and authority—executives, upper managers, line managers, the workforce, and so on. Understanding the hierarchical structure gives you power, because you can decide if you can work within it and are capable of climbing through its ranks, or whether it will be endlessly frustrating to you.

                  In a traditional pyramid hierarchy, for example, the people at the bottom tend to have very little autonomy to make decisions. This gets better as you rise up through the pyramid, but even middle managers have little power to create policy; they are more concerned with enforcing the rules the top leaders make.

                  If having a high degree of autonomy and accountability is important to you, you may do better in a flat hierarchy where work teams can design their own way of achieving the corporate goals.

                  5. What’s the most important thing the successful candidate could accomplish in their first 3 months/6 months/year?

                  Of all the questions to ask in a job interview, this one is impressive because it shows that you identify with and want to be a successful performer, and not just an average one.

                  Here, you’re drilling down into what the company needs, and needs quite urgently, proving that you’re all about adding value to the organization and not just about what’s in it for you.

                  How it helps you:

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                  Most job descriptions come with 8, 10 or 12 different job responsibilities and a lot of them with be boilerplate or responsibilities that someone in HR thinks are associated with this role. This question gives you a better sense of which responsibilities are the most important—and they may not be what initially attracted you to the role.

                  If you like the idea of training juniors, for example, but success is judged purely on your sales figures, then is this really the job you thought you were applying for?

                  This question will also give you an idea of what kind of learning curve you’re expected to have and whether you’ll get any ramp-up time before getting down to business. If you’re the type of person who likes to jump right in and get things done, for instance, you may not be thrilled to hear that you’re going to spend the first three months shadowing a peer.

                  6. What do you like about working here?

                  This simple question is all about building rapport with the interviewer. People like to talk about themselves, and the interviewer will be flattered that you’re interested in her opinions.

                  Hopefully, you’ll find some great connection points that the two of you share. What similar things drive you head into the office each day? How will you fit into the culture?

                  How it helps you:

                  You can learn a lot from this question. Someone who genuinely enjoys his job will be able to list several things they like, and their answers will sound passionate and sincere. If not….well, you might consider that a red flag.

                  Since you potentially can learn a lot about the company culture from this question, it’s a good idea to figure out upfront what’s important to you. Maybe you’re looking for a hands-off boss who values independent thought and creativity? Maybe you work better in environments that move at a rapid, exciting pace?

                  Whatever’s important to you, listen carefully and see if you can find any common ground.

                  7. Based on this interview, do you have any questions or concerns about my qualifications for the role?

                  What a great closing question to ask in a job interview! It shows that you’re not afraid of feedback—in fact, you are inviting it. Not being able to take criticism is a red flag for employers, who need to know that you’ll act on any “coaching moments” with a good heart.

                  As a bonus, asking this question shows that you are really interested in the position and wish to clear up anything that may be holding the company back from hiring you.

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                  How it helps you:

                  What a devious beast this question is! On the surface, it looks straightforward, but it’s actually giving you four key pieces of information.

                  First, is the manager capable of giving you feedback when put on the spot like this? Some managers are scared of giving feedback, or don’t think it’s important enough to bother outside of a formal performance appraisal. Do you want to work for a boss like that? How will you improve if no one is telling you what you did wrong?

                  Second, can the manager give feedback in a constructive way without being too pillowy or too confrontational? It’s unfair to expect the interviewer to have figured out your preferred way of receiving feedback in the space of an interview, but if she come back with a machine-gun fire of shortcomings or one of those corporate feedback “sandwiches” (the doozy slipped between two slices of compliment), then you need to ask yourself, can you work with someone who gives feedback like that?

                  Third, you get to learn the things the hiring manager is concerned about before you leave the interview. This gives you the chance to make a final, tailored sales pitch so you can convince the interviewer that she should not be worried about those things.

                  Fourth, you get to learn the things the hiring manager is concerned about period. If turnover is keeping him up at night, then your frequent job hopping might get a lot of additional scrutiny. If he’s facing some issues with conflict or communication, then he might raise concerns regarding your performance in this area.

                  Listen carefully: the concerns that are being raised about you might actually be a proxy for problems in the wider organization.

                  Making Your Interview Work for You

                  Interviews are a two-way street. While it is important to differentiate yourself from every other candidate, understand that convincing the interviewer you’re the right person for the role goes hand-in-hand with figuring out if the job is the right fit for you.

                  Would you feel happy in a work environment where the people, priorities, culture and management style were completely at odds with the way you work? Didn’t think so!

                  More Resources About Job Interviews

                  Featured photo credit: Amy Hirschi via unsplash.com

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