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19 Ways To Move People To Action Like Gandhi Did

19 Ways To Move People To Action Like Gandhi Did

I have just finished reading Gandhi’s autobiography. Gandhi’s persuasion achievement was bringing all Indian leaders together in his Satyagraha movement – non-violent non-cooperation. How did he do this?  How did he bring together different religions, different regions, different dress codes under one umbrella movement?

How Did Gandhi Move People To Unified Action?

Gandhi wasn’t interested in being “right”, he was interested in achieving his objectives. He never got caught up in debating games, and remained clear on his big objective. Aristotle described the objective of persuasive argument as being to move people to action, not to be right. This is a vital distinction. The arguments in a persuasive speech need to be enough to move the audience, not just to demonstrate total logical correctness. Gandhi was never interested in just being right – he was interested in progress.

Without action, you aren’t going anywhere.

– Gandhi

Gandhi’s highest value was Ahimsa, the principle of nonviolence towards all living things. His specific aim was to remove systematic mistreatment of poor people (specifically by corrupt hierarchical officials) and to protect those who could not protect themselves.

So how did he do it? With the following 19 strategies, which you too can utilize:

1. Understand Human Nature

People don’t resist change, they resist being changed. Most people take some time to change their mind – allow them to change at their own pace, don’t get angry and aggressive if it takes a little time. All ideas must face some resistance.

2. Avoid Preaching

An ounce of patience is worth more than a tonne of preaching.

– Gandhi

You need to provide the minimum arguments and evidence to move people to take some action. You don’t need to convert them to your cause for life. Don’t push for too much.

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3. Listen

Honest differences are often a healthy sign of progress.

– Gandhi

I believe that nobody ever does anything really stupid – everyone has their own reasons. Each of us sees the world in a way that makes our current action valid. What are others seeing that you are not seeing? What are they not seeing that you do see? Communicate your differences.

4. Seek to Understand

It is unwise to be too sure of one’s own wisdom. It is healthy to be reminded that the strongest might weaken and the wisest might err.

– Gandhi

Ask lots of questions.  Seek to understand the world view of the others. Seek to reflect back to them what they are seeing, how they are feeling, who they trust.

5. Stay Calm

Nobody can hurt me without my permission.

– Gandhi

The sure way to block change is allowing emotions to get out of hand. The moment that emotions become strong, blood flow reduces to the frontal cortex and people get locked into an animalistic fight or flight mode.  If you aim to change, you need to speak to the frontal cortex – make sense and stay calm.

6. Let Go Of Details

The weak can never forgive. Forgiveness is an attribute of the strong.

– Gandhi

Don’t get stuck in a fight over every single issue. Accept some issues as complex and move on to the ones where you can make it simple and clear. Sometimes a shift back to the agenda, or asking a big overall question to raise the level of the debate out of a small issue is the best course of action.

7. Celebrate Those That Already Agree

Who is already with you? Raise their status and let the world know that you are proud to have them on your side.

8. Accept The Fence Sitters

The great majority are probably sitting on the fence. Acknowledge that they are wise, that it is good that they take their time to decide. Accept that they may have some valid concerns about your proposal. Be more passionate about the importance of choosing a good path than about the path you propose.

9. Love the person, attack the argument

An eye for an eye will make the whole world blind.

– Gandhi

And those who argue against you? The hostile audience members? Learn to love the person and attack the argument. The person who questions your view will help you clarify your own reasoning.

10. Really Know the Person

See the good in people and help them.

– Gandhi

There is a an expression in the world of chess: that you can learn more about Grandmaster Kasparov by studying Karpov, his great rival. Our enemies hold us to the highest standards. Get to know them. Get to see the world from their point of view. If you don’t understand something, there might be an area that you are blind to. Be very careful of dismissing out of hand arguments that you can’t “get” yet.

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11. Stay Humble

Change yourself – you are in control.

– Gandhi

This is not about one side winning and the other side losing, this is about groups working through a process to improve the answer. Use the process to improve your case, to improve your own understanding of its pros and cons – do not celebrate victory, enjoy the path to greater clarity.

12. Repeat, Repeat, Repeat

Repeat your simple, clear arguments over and over. Do not expect the audience to get it because you said it once.

13. Use Next-Level Arguments

Live as if you were to die tomorrow. Learn as if you were to live forever.

– Gandhi

Audiences are wiser than I often initially think. They have already reflected on the simple arguments. People know that staying healthy is good, yet they still eat fat and don’t exercise. It is not knowing more about health that will make them take action, it is something deeper. Find that argument that speaks to the next, deeper level.

14. Acknowledge All Good Points

It gives you credibility when you accept the validity of the opposition’s good points. Your aim is to get action, not to show 100% rightness. Be open in accepting that they have a valid point when they do.

15. Frame Your Argument With Metaphors

Metaphors are a powerful shift of perspective. Find simple metaphors that work in the world of the audience. Debate is sailing, not driving a car. You can’t drive directly into the wind – you have too adapt to the conditions.

16. Tell Stories

When I was in debating club as a 16-year-old school boy, I would justify my losses as being due to stupid audiences – not because I was unable to communicate in a manner that reached them. Now I know that I wasn’t telling compelling enough stories. Stories are important to keep audiences engaged.

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17. Simple Personal Examples

Be the change that you want to see in the world.

– Gandhi

Gandhi always traveled in third class rail carriages. He could afford more, but he wanted to experience the real life of those he represented.

18. Stay Simple

As soon as you get complex, you lose. You might impress yourself, but you alienate the rest. If you can’t explain your cause to a child, you don’t understand it well enough yet.

19. Stay Trustworthy

We finish with trustworthiness, because it is the most important. Where there is no trust, the words will not be heard.

There was a time in South Africa when thousands of poor Indians were forced to move from a township because of plague. They stored all their wealth by burying it. They were worried about it being stolen and knew no other way to keep it safe. The only person they trusted was Gandhi. In the end his office accepted to take care of all their money. 60,000 rand was handed in to his office into his keeping. A huge sum for these poor people in the 1900s.

Gandhi consistently tested himself and practiced ever greater self-restraint as he grew older. Initially he practiced with his diet – constantly restricting his food to vegetables, then only raw fruits and nuts. His practice of self-restraint and consistent actions in favor of the poor allowed millions to trust his every word and see positive meaning in his every action.

The devil is the details. If I can’t trust myself not to eat dessert after dinner, can I trust myself in leadership? As the pies get bigger, you need to have greater and greater levels of self-restraint in order to be trustworthy.

Featured photo credit: Conor Neill via flickr.com

More by this author

Conor Neill

Professor of Leadership, President Vistage Spain

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Last Updated on June 24, 2019

Why Social Media Might Be Causing Depression

Why Social Media Might Be Causing Depression

A study [1] published in Depression and Anxiety found that social media users are more likely to be depressed. This was just one of the huge number of studies linking social media and depression[2] . But why exactly do platforms like Facebook and Instagram make people so unhappy? Well, we don’t know yet for sure, but there are some explanations.

Social Media Could Lead to Depression

Depression is a serious medical condition that affects how you think, feel, and behave. Social media may lead to depression in predisposed individuals or make existing symptoms of depression[3] worse explains[4] the study above’s senior author Dr. Brian Primack. So, the problem may not be in social media per se, but how we use it.

Signs You’re Suffering From “Social Media Depression”

If you feel like social media is having a negative impact on your mood, then you may be suffering from “social media depression.” Look for symptoms like:

• low self-esteem,

• negative self-talk,

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• a low mood,

• irritability,

• a lack of interest in activities once enjoyed,

• and social withdrawal.

If you’ve had these symptoms for more than two weeks and if this is how you feel most of the time, then you are likely depressed. Although “social media depression “is not a term recognized in the medical setting, social media depression seems to be a real phenomenon affecting around 50% of social media users. As explained in a review study[5] published in Cyberpsychology, Behavior, and Social Networking, if a person has a certain predisposition to depression and other mental disorders, social media use may only worsen their mental health.

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Social Media Could Crush Self-Esteem

We know that social media and depression are in some way linked, but why is this so? Well, according to Igor Pantic, MD, Ph.D.[6], social media use skews your perception about other people’s lives and traits. To explain this further, most people like to portray an idealized image of their lives, personal traits, and appearance on sites like Facebook and Instagram. If you confuse this idealized image with reality, you may be under the false impression that everyone is better than you which can crush your self-esteem and lead to depression. This is especially true for teens and young adults who are more likely to compare themselves to others. If you already suffer from low self-esteem, the illusion that everyone has it better off than you will just make you feel worse.

Causing Social Isolation and Other Negative Emotions

Another commonly cited reason for the negative impact of social media on mental health is its link with social isolation. Depressed people are more likely to isolate themselves socially and chose only to interact indirectly through social media platforms. But communication online tends to be superficial and is lacking when compared to real-life interaction explains Panic. What this means is not that social media leads to isolation but the other way around, possibly explaining why we find so many depressed persons on these sites.

Lastly, social media use may generate negative emotions in you like envy, jealousy, dislike, loneliness, and many others and this may worsen your depressive symptoms.

Why We Need to Take This Seriously

Both depression and social media use are on the rise according to epidemiological studies. Since each one has an impact on the other, we have to start thinking of healthier ways to use social media. Teens and young adults are especially vulnerable to the negative impact of social media on mental health.

Advice on Social Media Use

Although these findings did not provide any cause-effect explanation regarding Facebook and depression[7], they still do prove that social media use may not be a good way to handle depression. For this reason, the leading authors of these studies gave some suggestions as to how clinicians and people can make use of such findings.

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One suggestion is that clinicians should ask patients about their social media habits. Then they can advise them on how to change their outlook on social media use or even suggest limiting their time spent on social media.

Some social media users may also exhibit addictive behavior; they may spend too much time due to compulsive urges. Any compulsive behavior is bound to lead to feelings of guilt which can worsen depressive symptoms.

Having Unhealthy Relationship with Social Media

If you feel like your relationship with social media is unhealthy, then consider the advice on healthy social media use provided by psychology experts from Links Psychology[8]:

Avoid negative social comparison – always keep in mind that how people portray themselves and their lives on social media is not a realistic picture, but rather an idealized one. Also, avoid comparing yourself to others because this behavior can lead to negative self-talk.

Remember that social media is not a replacement for real life – Social media is great for staying in touch and having fun, but it should never replace real-world interactions.

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Avoid releasing personal information – For your safety and privacy, make sure to be careful with what you post online.

Report users who bully and harass you – It’s easy to be a bully in the anonymous and distant world of social media. Don’t take such offense personally and report those who abuse social media to harass others.

The bits of advice listed above can help you establish a healthy relationship with social media. Always keep these things in mind to avoid losing an objective perspective of what social media is and how it is different from real life. If you are currently suffering from depression, talk to your doctor about what is bothering you so that you can get the treatment you need to get better. Tell your doctor about your social media use and see if they could give you some advice on this topic.

Reference

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