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19 Ways To Move People To Action Like Gandhi Did

19 Ways To Move People To Action Like Gandhi Did

I have just finished reading Gandhi’s autobiography. Gandhi’s persuasion achievement was bringing all Indian leaders together in his Satyagraha movement – non-violent non-cooperation. How did he do this?  How did he bring together different religions, different regions, different dress codes under one umbrella movement?

How Did Gandhi Move People To Unified Action?

Gandhi wasn’t interested in being “right”, he was interested in achieving his objectives. He never got caught up in debating games, and remained clear on his big objective. Aristotle described the objective of persuasive argument as being to move people to action, not to be right. This is a vital distinction. The arguments in a persuasive speech need to be enough to move the audience, not just to demonstrate total logical correctness. Gandhi was never interested in just being right – he was interested in progress.

Without action, you aren’t going anywhere.

– Gandhi

Gandhi’s highest value was Ahimsa, the principle of nonviolence towards all living things. His specific aim was to remove systematic mistreatment of poor people (specifically by corrupt hierarchical officials) and to protect those who could not protect themselves.

So how did he do it? With the following 19 strategies, which you too can utilize:

1. Understand Human Nature

People don’t resist change, they resist being changed. Most people take some time to change their mind – allow them to change at their own pace, don’t get angry and aggressive if it takes a little time. All ideas must face some resistance.

2. Avoid Preaching

An ounce of patience is worth more than a tonne of preaching.

– Gandhi

You need to provide the minimum arguments and evidence to move people to take some action. You don’t need to convert them to your cause for life. Don’t push for too much.

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3. Listen

Honest differences are often a healthy sign of progress.

– Gandhi

I believe that nobody ever does anything really stupid – everyone has their own reasons. Each of us sees the world in a way that makes our current action valid. What are others seeing that you are not seeing? What are they not seeing that you do see? Communicate your differences.

4. Seek to Understand

It is unwise to be too sure of one’s own wisdom. It is healthy to be reminded that the strongest might weaken and the wisest might err.

– Gandhi

Ask lots of questions.  Seek to understand the world view of the others. Seek to reflect back to them what they are seeing, how they are feeling, who they trust.

5. Stay Calm

Nobody can hurt me without my permission.

– Gandhi

The sure way to block change is allowing emotions to get out of hand. The moment that emotions become strong, blood flow reduces to the frontal cortex and people get locked into an animalistic fight or flight mode.  If you aim to change, you need to speak to the frontal cortex – make sense and stay calm.

6. Let Go Of Details

The weak can never forgive. Forgiveness is an attribute of the strong.

– Gandhi

Don’t get stuck in a fight over every single issue. Accept some issues as complex and move on to the ones where you can make it simple and clear. Sometimes a shift back to the agenda, or asking a big overall question to raise the level of the debate out of a small issue is the best course of action.

7. Celebrate Those That Already Agree

Who is already with you? Raise their status and let the world know that you are proud to have them on your side.

8. Accept The Fence Sitters

The great majority are probably sitting on the fence. Acknowledge that they are wise, that it is good that they take their time to decide. Accept that they may have some valid concerns about your proposal. Be more passionate about the importance of choosing a good path than about the path you propose.

9. Love the person, attack the argument

An eye for an eye will make the whole world blind.

– Gandhi

And those who argue against you? The hostile audience members? Learn to love the person and attack the argument. The person who questions your view will help you clarify your own reasoning.

10. Really Know the Person

See the good in people and help them.

– Gandhi

There is a an expression in the world of chess: that you can learn more about Grandmaster Kasparov by studying Karpov, his great rival. Our enemies hold us to the highest standards. Get to know them. Get to see the world from their point of view. If you don’t understand something, there might be an area that you are blind to. Be very careful of dismissing out of hand arguments that you can’t “get” yet.

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11. Stay Humble

Change yourself – you are in control.

– Gandhi

This is not about one side winning and the other side losing, this is about groups working through a process to improve the answer. Use the process to improve your case, to improve your own understanding of its pros and cons – do not celebrate victory, enjoy the path to greater clarity.

12. Repeat, Repeat, Repeat

Repeat your simple, clear arguments over and over. Do not expect the audience to get it because you said it once.

13. Use Next-Level Arguments

Live as if you were to die tomorrow. Learn as if you were to live forever.

– Gandhi

Audiences are wiser than I often initially think. They have already reflected on the simple arguments. People know that staying healthy is good, yet they still eat fat and don’t exercise. It is not knowing more about health that will make them take action, it is something deeper. Find that argument that speaks to the next, deeper level.

14. Acknowledge All Good Points

It gives you credibility when you accept the validity of the opposition’s good points. Your aim is to get action, not to show 100% rightness. Be open in accepting that they have a valid point when they do.

15. Frame Your Argument With Metaphors

Metaphors are a powerful shift of perspective. Find simple metaphors that work in the world of the audience. Debate is sailing, not driving a car. You can’t drive directly into the wind – you have too adapt to the conditions.

16. Tell Stories

When I was in debating club as a 16-year-old school boy, I would justify my losses as being due to stupid audiences – not because I was unable to communicate in a manner that reached them. Now I know that I wasn’t telling compelling enough stories. Stories are important to keep audiences engaged.

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17. Simple Personal Examples

Be the change that you want to see in the world.

– Gandhi

Gandhi always traveled in third class rail carriages. He could afford more, but he wanted to experience the real life of those he represented.

18. Stay Simple

As soon as you get complex, you lose. You might impress yourself, but you alienate the rest. If you can’t explain your cause to a child, you don’t understand it well enough yet.

19. Stay Trustworthy

We finish with trustworthiness, because it is the most important. Where there is no trust, the words will not be heard.

There was a time in South Africa when thousands of poor Indians were forced to move from a township because of plague. They stored all their wealth by burying it. They were worried about it being stolen and knew no other way to keep it safe. The only person they trusted was Gandhi. In the end his office accepted to take care of all their money. 60,000 rand was handed in to his office into his keeping. A huge sum for these poor people in the 1900s.

Gandhi consistently tested himself and practiced ever greater self-restraint as he grew older. Initially he practiced with his diet – constantly restricting his food to vegetables, then only raw fruits and nuts. His practice of self-restraint and consistent actions in favor of the poor allowed millions to trust his every word and see positive meaning in his every action.

The devil is the details. If I can’t trust myself not to eat dessert after dinner, can I trust myself in leadership? As the pies get bigger, you need to have greater and greater levels of self-restraint in order to be trustworthy.

Featured photo credit: Conor Neill via flickr.com

More by this author

Conor Neill

Professor of Leadership, President Vistage Spain

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Last Updated on October 18, 2018

50+ Best Motivational Quotes To Prepare You For Any Challenges In Life

50+ Best Motivational Quotes To Prepare You For Any Challenges In Life

Life is filled with highs and lows —happiness and struggles that will test your resilience and integrity, push you to overcome challenges and leave you with lessons that will make you even stronger on your way up.

It’s the way you feel and think about yourself, including your expectations and beliefs about what is possible to you, greatly determines everything that happens to you.

It all starts with your thoughts. When you change your thoughts, you transform the quality of your life. (Right, Nancy’s story is a typical example!)

Below is a list of the best motivational quotes to inspire you to start your day with a blast:

Quotes for self-assurance

1. Don’t downgrade your dream just to fit your reality, upgrade your conviction to match your destiny.

    2. You are braver than you believe, stronger than you seem and smarter than you think.

      3. You are confined only by the walls you build yourself.

        4. The man who has confidence in himself gains the confidence of others

          5. You attract what you are, not what you want. If you want great, then be great.

            6. It’s not who you are that holds you behind, it’s who you think your are not.

              Quotes about positivity

              7. Stop being afraid of what could go wrong and think of what could go right.

                8. You should never regret anything in life. If it’s good, it’s wonderful. If it’s bad, it is experience.

                  9. Falling down is an accident, staying down is a choice.

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                    10. If you have the power to make someone happy, do it. The world needs more of that.

                      11. Always believe that something wonderful is about to happen.

                        12. Don’t be afraid to give up the good and go for great.

                          13. Remember that life’s greatest lessons are usually learned from worst times and from the worst mistakes.

                            Quotes for work and success

                            14. Don’t talk, just act. Don’t say, just show. Don’t promise, just prove.

                              15. Never stop doing great just because someone doesn’t give you credit.

                                16. Discipline is doing what needs to be done, even if you don’t want to.

                                  17. Work while they sleep. Learn while they party. Save while they spend. Live like they dream.

                                    18. The key to success is to focus our conscious mind on things we desire, not things we fear.

                                      19. Never apologize for having high standards, people who really want to be in your life will rise to meet them.

                                        20. If it doesn’t challenge you, it won’t change you.

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                                          21. Never give up on a dream just because of the time it will take to accomplish it, time will pass anyway.

                                            22. Don’t fear failure. Fear being in the exact same place next year as you are today.

                                              23. A hill is just another opportunity to leave your competition behind.

                                                24. Don’t quit. You’re already in pain. You’re already hurt. Get a reward from it.

                                                  25. Hustle until you no longer need to introduce yourself.

                                                    26. You didn’t come this far only to come this far.

                                                      27. Be selective in your battles for sometimes peace is better than being right.

                                                        28 If we keep doing what we are doing, we’re going to keep getting what we’re getting.

                                                          29. You will never know your limits until you push yourself to them.

                                                            30. Do what you have to do until you can do what you want to do.

                                                              31. The man on top of the mountain didn’t fall there.

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                                                                32. If your dreams don’t scare you, they are not big enough.

                                                                  33. If you can’t handle stress, you won’t manage success.

                                                                    34. Don’t be pushed by your problems, be led by your dreams.

                                                                      35. Don’t mistake silence for weakness. Smart people don’t plan big moves out loud.

                                                                        36. Simplicity is the ultimate sophistication.

                                                                          37. Obsessed is the word the lazy use to describe dedicated.

                                                                            38. You become who you spend your time with.

                                                                              39. Be stubborn about your goals and flexible about your methods.

                                                                                40. Hard work beats talent when talent doesn’t work hard.

                                                                                  41. If you don’t build your dreams, someone else will hire you to build theirs.

                                                                                    42. Between stimulus and response is our greatest power –the freedom to choose.

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                                                                                      43. What comes easy won’t last, what lasts won’t come easy.

                                                                                        44. Don’t limit your challenges, challenge your limits.

                                                                                          45. Work until your idols become your rivals.

                                                                                            Quotes about money

                                                                                            46. Formal education will make you a living. Self-education will make you a fortune.

                                                                                              47. I create new enemies every day, it’s called business.

                                                                                                48. When you have a Million Dollar vision, don’t surround yourself with 1 cent minds.

                                                                                                  49. You can’t get rich thinking poor.

                                                                                                    50. Doing what is comfortable is rarely profitable.

                                                                                                      51. If you can count your money, work harder.

                                                                                                        If you find yourself feeling lost and frustrated, it’s never too late to change things up. Check out this guide:

                                                                                                        How to Start Over and Reboot Your Life When It Seems Too Late

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