
How to Start a Business at 60: A Founder's Playbook for Your Best Decade
Starting a business at 60 isn't the reckless bet the culture makes it out to be. It's the safest, best-equipped run at it you've ever had, because the three things that sink young founders, no experience, no network, no cushion, are the three you spent forty years building. The real danger isn't that the business fails; it's funding it wrong, so a normal failure takes your retirement down with it. Six moves in order keep the downside small: build where your skill, energy, and a paying market overlap; land one paying customer before you spend real money; fence off your retirement fund and never cross the fence; start lean and home-based; get the legal and tax skeleton right early; and give it a runway measured in years. Do those and a failure is a bruise, not a catastrophe.













