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25 Important Investment Books Every Entrepreneur Needs to Read

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25 Important Investment Books Every Entrepreneur Needs to Read

Entrepreneurship isn’t for the faint of heart and brings its own unique set of challenges and obstacles. Thankfully, there’s a wealth of information out there from entrepreneurs of all different backgrounds that can be applied to make solid and fruitful investments. Investment books can help you get started.

Whether it’s been a while since you picked up an investment book, or you’re a ravenous reader, here are the investment books that should be on your must-read list.

For When You’re Just Getting Started

If you’re getting started as an entrepreneur, or even just thinking about it, these books will help you get your foot in the door.

1. A Random Walk Down Wall Street

    Burton G. Malkiel’s book truly is a must-read for aspiring entrepreneurs who are new to investing and want to learn the ropes. The book has sold over 1.5 million copies and covers everything from investment lingo to common pitfalls and proven strategies for maximizing one’s investments.

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    2. Beating the Street

      Learning from somebody who’s climbed their way to the top of the success ladder is one of the best ways to gain knowledge, and Peter Lynch is a shining example of that. Lynch lays out how he started as an intern at an investment firm and went on to manage $14 billion in assets at a hedge fund. Needless to say, he’s full of investment advice.

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      3. The Millionaire Fastlane

        Author MJ DeMarco wants his readers to start thinking like a producer rather than a consumer, and that means building wealth. DeMarco draws upon his own life and guides readers on how they can leave behind the old model of “get a degree, get a job” and carve out their own financial destiny.

        Get this book! 

        4. The Richest Man in Babylon

          Before you write off a book from 1926 as “irrelevant,” hold-up a second. While this book by George S. Clason may not have any insider trading secrets, it’s full of practical parables, such as “pay yourself first,” that any investor would be wise to follow.

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          5. Economics in One Lesson

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            Having a good business sense is one thing, but knowing economics is a completely different wheelhouse. Henry Hazlitt gives investors a crash course in economics so that they have a better understanding of how such things as tariffs and minimum wage increases impact the business world and potential investments.

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            6. The Power of Broke

              While other books might lay out advice for navigating the complex world of Wall Street, Daymond John takes a different approach. John’s part biography, part how-to book details why being broke can be one’s greatest asset when it comes to embarking on entrepreneurial success and how to go about harnessing its power.

              Get this book! 

              7. Million Dollar Women

                Julia Pimsleur has built a business out of helping women achieve million-dollar revenues through her podcasts, speaking engagements, and best-selling book. She packs the book with case studies and real-world examples that provide tips and guidance for how female entrepreneurs can maximize their careers and investments.

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                For When You Need Inspiration

                Maybe you’ve started your entrepreneurial journey and are just feeling a little lost or unsure. These books can help!

                8. The Essays of Warren Buffett: Lessons for Corporate America

                  Warren Buffet is the Michael Jordan of investing, and his collection of essays, co-written by Lawrence A. Cunningham, is full of insight and wisdom that investors of all levels can learn from. The collection spans 50 years of Buffet’s wins and losses in investments and what he’s learned along the way.

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                  9. Thrive

                    Thrive may not detail every single step Arianna Huffington has taken along the way with her business investments, but it does make our list for a very good reason. Huffington offers plenty of knowledge she’s gained over the years for keeping one’s self mentally happy, so that you can make those smart investment decisions.

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                    10. Beating the Odds: Eddie Brown’s Investing and Life Strategies

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                      Eddie Brown, founder of Brown Capital Management, details how he got started in the industry and weathered the recession of 2008 to grow one of Maryland’s premier investment firms. If you’re an entrepreneur looking for inspiration on how to build success from the ground up, Brown offers a wealth of knowledge.

                      Get this book!

                      11. Principles: Life and Work

                        Principles

                        isn’t the typical investment book, but it details Ray Dalio’s creation of the investment firm Bridgewater Associates and offers a great amount of knowledge. Dalio shares his wisdom on not just cultivating business relationships and investment strategy, but the set of rules he applies to all areas of his life.

                        Get this book!

                        12. Shark Tales

                          Barbara Corcoran is a familiar face to fans of the TV show Shark Tank, and her book is a fantastic read when it comes to a real-world, rags-to-riches story. Shark Tales dives into how Corcoran went from being a broke waitress to making the right investments and business moves to become the millionaire investor that she is today.

                          Get this book! 

                          13. Prince of Darkness: The Untold Story of Wall Street’s First Black Millionaire

                            Shane White has done a fantastic job of unearthing and telling the story of Jeremiah G. Hamilton. Born in the early 19th century, Hamilton went on to become a successful investor and the richest Black man in the United States. Prince of Darkness is a truly fascinating story of a man finding success against the odds.

                            Get this book! 

                            For Aspiring Real Estate Investors

                            If you’re looking to get into real estate investments, take a look at these books before embarking on that adventure.

                            14. The Book on Rental Property Investing

                              Looking to create some sweet passive income with real estate? The rental market is the way to go. Brandon Turner breaks down everything, from which investments make the most financial sense to how to land your first rental property, and how to avoid the pitfalls of real estate as you grow your rental portfolio.

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                              15. How to Flip Houses With Little or No Money

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                                The sheer number of TV shows on the subject is proof of just how popular house flipping has become. Author Cody Sperber has flipped over 1,000 properties and offers tips and how-to advice to entrepreneurs on how to begin investing and flipping real estate on the cheap.

                                Get this book! 

                                16. The Book on Tax Strategies for the Savvy Real Estate Investor

                                  Getting a piece of real estate property at a good price is only part of the strategy involved in successful real estate investing. Written by two CPAs, Amanda Han and Matthew McFarland, the book details everything entrepreneurs need to know when it comes to tax strategy and how it plays into real estate investing. While this may not be the most exciting topic, it is quite essential.

                                  Get this book! 

                                  17. Investing in Rental Properties ror Beginners: Buy Low, Rent High

                                    Lisa Phillips’ approach to investing in real estate might not break the mold, but what she does do is show readers a solid foundation of how they can apply proven real estate investing principles to their own financial situation. That alone makes this book worth its weight in gold for novice investors.

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                                    Books That Should Be on Every Entrepreneur’s Shelf

                                    Entrepreneurs at any stage of creating their business will find these books full of useful information and practical advice.

                                    18. The Little Book of Common Sense Investing

                                      John C. Bogle knows his stuff when it comes to investing as he’s credited with creating the first index fund and founded the Vanguard Group. Bogle doesn’t offer a get-rich-quick approach to investing, but he does guide readers on how to approach the stock market and other investments with strategy.

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                                      19. Thinking, Fast and Slow

                                        Written by the 2002 Nobel Prize winner in Economic Sciences, Daniel Kahneman, this book looks at the psychological process of investing. Kahneman examines how the thinking patterns of investors can truly make or break them when it comes to success and how to recognize your own critical thinking investment decisions.

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                                        20. Become an Idea Machine: Because Ideas Are the Currency of the 21st Century

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                                          Got a start-up in mind or want to have one? Author Claudia Azula Altucher’s book functions as a workbook of sorts to help entrepreneurs learn to cultivate, recognize, and capitalize on the right investment ideas. The book is full of exercises and tips on tapping into one’s creative and entrepreneurial spirit.

                                          Get this book! 

                                          21. The Intelligent Investor

                                            If you’re looking for how to spot and capitalize on the next big trend before it breaks, look elsewhere. Benjamin Graham is in it for the long game and places his focus on value investing[1], which ignores the market trends of the moment and instead shows readers how to pick investments with a proven track record.

                                            Get this book! 

                                            22. I Will Teach You to Be Rich

                                              Author Ramit Sethi lives the title of his book in his professional life as the founder of GrowthLab, a site dedicated to showing people how to build a successful automated business. Sethi tackles the challenges of lining up one’s own financial ducks and then growing their money with both wit and practical advice.

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                                              23. The Only Investment Guide You’ll Ever Need

                                                So many investment books offer advice with a “wealthy investors only” approach. Andrew Tobias offers insights, tips, strategy, and guidance for those who don’t have mountains of capital to burn. While the book came out in the 1970s, it’s far from outdated and has been revised over the years to keep up with the times.

                                                Get this book!

                                                24. Rich Dad, Poor Dad

                                                  Robert T. Kiyosaki is one of the most well-known financial gurus out there, and for good reason—he offers consistently good, proven advice. Kiyosaki’s views on approaching wealth-building aren’t without criticism, but Rich Dad, Poor Dad is worth a read to get some real insight into how Kiyosaki’s investing principles helped him build a net worth of $80 million.

                                                  Get this book! 

                                                  25. Think and Grow Rich

                                                    Napoleon Hill’s book could double as a case study as it highlights 500 individuals over the course of 20 years and the 13 traits that led to their wealth-building and success. First published in 1927, the book has sold over 70 million copies. Those numbers alone should be a testament to its value.

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                                                    Get this book! 

                                                    More Books on Investing Wisely

                                                    Featured photo credit: Progressive Insurance via unsplash.com

                                                    Reference

                                                    [1] Invezz: Value Investing Strategy

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                                                    Chris Porteous

                                                    The CEO of Grey Smoke Media / My SEO Sucks, helping entrepreneurs to grow their businesses.

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                                                    Last Updated on August 25, 2021

                                                    Why Personal Branding Is Important to Your Career

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                                                    Why Personal Branding Is Important to Your Career

                                                    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

                                                    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

                                                    According to Celinne Da Costa:[1]

                                                    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

                                                    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

                                                    What Is Your Personal Brand?

                                                    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

                                                    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

                                                    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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                                                    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

                                                    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

                                                    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

                                                    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

                                                    Your Personal Brand Is Essential for Your Career Success

                                                    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

                                                    According to Castrillon,[2]

                                                    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

                                                    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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                                                    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

                                                    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

                                                    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

                                                    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

                                                    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

                                                    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

                                                    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

                                                    5 Key Steps to Creating Your Personal Brand

                                                    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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                                                    1. Set Your Personal Goals

                                                    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

                                                    2. Create Your Unique Value Proposition

                                                    Create your unique value proposition by asking yourself these four questions:

                                                    1. What are your personality features? What benefit do you offer people?
                                                    2. Who are you and why do people enjoy working with you?
                                                    3. What do you do and what do people want you to do for them? How do you solve their problems?
                                                    4. What makes you different from others like you?

                                                    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

                                                    3. Write Your Professional Story

                                                    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

                                                    4. Determine Which Platforms Will Support Your Personal Brand

                                                    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

                                                    5. Become Recognized for Sharing Your Knowledge and Expertise

                                                    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

                                                    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

                                                    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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                                                    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

                                                    Other People’s Stories

                                                    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

                                                    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

                                                    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

                                                    “your story is what you have, what you will always have. It is something to own.”

                                                    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

                                                    Featured photo credit: Austin Distel via unsplash.com

                                                    Reference

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