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Ever Wonder Why We Count to Three?

Ever Wonder Why We Count to Three?

January 9, 2007 was the day Steve Jobs introduced the first generation of the iPhone. It’s a seminal moment in technology history (and societal history) — the iPhone changed almost everything about how we interact with each other and brands, with Android and others soon following suit in the market. Beyond what the moment represented, the presentation itself is interesting.[1]

Jobs was famous for using expressions like “Wait, there’s more” or “Another thing” in his presentations, and he even opened the 2007 presentation by discussing the three revolutionary products they’d be introducing:

  • The first, a widescreen iPod with touch controls
  • The second, is a revolutionary mobile phone
  • And the third is a breakthrough Internet communications device

    As the audience applauded, Jobs eventually said,

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    “Are you getting it? These are not three separate devices, they are one device and we are calling it iPhone!”

    The way Jobs structured his presentation is a concept called “The Rule of 3.” What is that exactly, and why is it so special?

    The Power of Three

    The Rule of 3 is a writing principle described in Roy Peter Clark’s book How To Write Short. It suggests that events or characters introduced in three are more humorous, satisfying, and effective in execution of a message and engaging the audience. The audience is more likely to remember the information conveyed and it makes the speaker appear knowledgeable while being both simple and catchy.

    Martin Luther King Jr., the civil rights activist and preacher, was known for his uses of tripling and the Rule of 3 throughout his many influential speeches.

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      His speech “Non-Violence and Racial Justice” contained a binary opposition of the rule of three:[2]

      “insult, injustice and exploitation”,

      followed by a few lines,

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      “justice, good will, and brotherhood.”

      In short, a list of three things is more intriguing than just two things, but much easier to remember than 5 or 10 things. It’s more comprehensive with more options, but not too many options that can overwhelm the audience or anyone who needs to make a decision with this information.

      Consider a situation where you have one option or piece of information. It doesn’t seem comprehensive, and you have nothing to compare it to.

      Two pieces of information is slightly better, but anytime you have two options, you are invited to do a direct compare and contrast. That inherently makes things seem more extreme and removes a degree of objectivity.

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      Now consider three. It offers a bigger sense of the whole. It’s more comprehensive than two options, and it provides different angles to the idea in question — but not an overwhelming number of angles.

      Count to Three for Everything

      You can apply the Rule of 3 to almost everything.

      • When you explain something, try three examples. Steve Jobs above is an example.
      • When you want to convince people, try three reasons. We need to take a vacation this year because we deserve it, we got the right bonuses at work, and there is a deal on Switzerland.
      • Before you make a decision, consider three options. Always find that third possibility so you have a broader array of angles.

      The Rule of 3 can be a powerful play in your life. It helped seminal figures like Jobs and King craft some of their most important presentations ever. Try it and see what it can do for you.

      Featured photo credit: Pixabay via pixabay.com

      Reference

      More by this author

      Leon Ho

      Founder & CEO of Lifehack

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      Last Updated on September 24, 2020

      How to Take Advantage of the 80 20 Rule to Succeed in Life

      How to Take Advantage of the 80 20 Rule to Succeed in Life

      The world of productivity has several hacks or tricks to help you manage your time: to-do lists, the Pomodoro Technique, Parkinson’s Law… All of these strategies are great strategies in their own way, but one strategy stands above all the others: the 80 20 rule.

      This particular strategy has been used the most and is regarded as the most helpful in developing time management and other concepts in life.

      But what’s so special about this rule? How does it give you success and how do you use it? Let’s explore the specifics.

      What Is the 80 20 Rule?

      Many people regard this rule as the 80 20 rule, but it has a proper name: the Pareto Principle[1]. The principle was named after its founder,  the Italian economist Vilfredo Pareto, in 1895. Pareto noticed that people in society were divided into two categories:

      • The “vital few,” which consisted of the top 20 percent with respect to money and influence.
      • The “trivial many,” otherwise known as the bottom 80 percent.

      As he researched this further, he came to discover that this divide didn’t apply only to money and influence, but other areas, too. Virtually all economic activity was subject to his previous observation.

      He observed that 80% of Italy’s wealth at the time was controlled by only 20% of the population.

      Since the development of this rule, humankind has used this particular ratio in all kinds of situations. Even if the ratio isn’t always exact, we see this rule applied in many industries and in life. Examples are:

      • 20% of sales reps will generate 80% of your total sales.
      • 20% of customers account for 80% of total profits.
      • 80% of the revenue will stem from 20% of the workers.

      Either way, I’m sure you can piece together why people call this rule the 80 20 rule over Pareto’s Principle[2].

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      Make Your Life and Your Business More Efficient with the 80-20 Rule - Salesforce Canada Blog

        In terms of how this particular rule will be able to work for you, it’s a matter of applying this rule to how you spend your time. For us to see success, the goal is simple.

        We need to set it up in such a way that 20% of our input is responsible for 80% of our results.

        Another way to think about it is we use 20% of our time on activities that give us 80% of our results in a given area of life.

        How Does the 80 20 Rule Work?

        To best explain this, let’s visualize a bit.

        In an ideal world:

        • Every employee would contribute the same amount of effort to work.
        • Every feature that’s released for an app or product would be equally loved by users.
        • Each business idea you come up with would be a hit.

        In that scenario, planning would be a breeze. There wouldn’t be any need to analyze anything so long as you put in the effort.

        But that’s not reality.

        Yes, the effort is certainly an element, but what the 80 20 principle states is that everything is unequal. Invest in 10 start-up companies, and you’ll find only a few will pass year two and make it big. You’re in a team of five, and there’ll be one person doing more work than others.

        We wish our lives were always one-for-one in terms of input and output, but that’s simply not true. Understanding this is key to understanding how the 80 20 rule really works.

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        So how does it really work?

        It’s a matter of focusing on what’s giving you the most in your life for little of your time.

        Going back to the few examples I’ve presented above, consider this:

        • If two start-ups you invested in are making it big, focus on having a more direct hand, and see if you can help them prosper more.
        • If 20% of sales reps are giving you 80% of your sales, focus on rewarding those and keeping their spirits high and motivated.

        These scenarios can go on and on, but the idea is to place your efforts on the 20% that is actually making the difference in your life. Another term that’s good to know is the diminishing marginal utility[3].

        Pareto didn’t come up with this one, but the law goes as follows: each extra hour of effort or worker will add less “oomph” to your finished results.

        Eventually, you’ll hit a point where you will spend a lot of time on small and unimportant details, similar to perfectionism.

        So before hitting that point, you want to have a laser focus on the most important details, from family and relationships to your work or business. Prioritize the activities that are going to move you forward the most, and be wary of adding extra time, effort, or more hands into those particular tasks moving forward.

        How to Take Advantage of the 80 20 Rule

        So now that you have an understanding of the 80 20 rule and how it works, what is the best way to take advantage of it?

        Depending on where you are applying this rule, this can be used in all kinds of fashions.

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        For example, you can apply this rule to goal setting, as demonstrated by Brian Tracy in this video:

        Or you can apply it in terms of general productivity as explained in this article: What Is the 80 20 Rule (And How to Use It to Boost Productivity)

        The core of this rule is that it forces us to ask ourselves the questions we wouldn’t consider otherwise. It helps us to place our focus in the right places with regards to all things in life.

        In short, the 80 20 rule places us in charge of our lives and helps us set out on our goals and dreams. With this in mind, here are some things you can consider concerning this rule.

        1. Focus on Your Big Tasks First

        While this is the essence of the 80 20 rule, it’s still worth mentioning. Why? Because so many of us feel intimidated by the biggest task. We instinctively avoid it and opt for smaller tasks first.

        We think that if we complete enough small tasks that we will feel motivated to finish that really big one later. But that’s really false hope at work.

        Once we finish off a lot of small tasks, we either feel drained, or we tell ourselves we’ll do this the next day.

        Instead of doing all that, bite the bullet and tackle the largest task first.

        If you need help with prioritization, check out this article.

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        I argue this by challenging you to ask yourself this one question:

        “Is the task I’m about to do the top 20 percent of my activities or the bottom 80 percent?”

        I’m sure you’ve seen time and again you or other workers spending a lot of time on one task for most of the day. In those kinds of grinds, you’re barely getting ahead and have next to nothing to show for it. That’s because they’re putting all their attention on work that’s in the 80 percent.

        It’s normally the big tasks that are part of the 20 percent.

        Another way to think about this is that everything we do starts a habit. If every day we spend our energy on low-value tasks, we will always prioritize those.

        2. Stretch This Into Personal Life

        While I’ve been talking about business and setting goals, remember you can use this in other areas of your life, too.

        Take your personal life and ask yourself some of these questions:

        • How much TV do you watch on a regular basis? What sort of shows are you legitimately into? These questions can help you in recognizing what shows you are watching purely for consumption. By applying the 80 20 rule, you can cut back on Netflix, TV, or YouTube video consumption and prioritize other areas of your life.
        • What does your wardrobe look like in terms of colors? Are there specific colors that you like? Knowing what you wear most times will help you in sorting out your wardrobe significantly. It also saves you time to come up with what to wear every morning.
        • How many newsletters do you actually read? This question can help you in figuring out which newsletters to unsubscribe to and can clear up a lot of space in your inbox. It can also relieve pressure from having to check your emails constantly.
        • How much time do you spend on your phone every day? How much of that time is actually doing something meaningful? These questions can help you in clearing out various apps that aren’t helping you with your goals. In fact, this can curb the need to check your phone constantly.

        Final Thoughts

        The 80 20 rule is the productivity hack that many of us need, and for good reason. As you can tell, it’ll help you to focus and prioritize the more important aspects of your life.

        Not only that, but it’ll maximize those outputs at the same time and ensure you’re not spending too much time working on them. All you need to do is start asking questions and taking action.

        More Techniques to Help You Succeed in Life

        Featured photo credit: Austin Distel via unsplash.com

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