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Ever Wonder Why We Count to Three?

Ever Wonder Why We Count to Three?

January 9, 2007 was the day Steve Jobs introduced the first generation of the iPhone. It’s a seminal moment in technology history (and societal history) — the iPhone changed almost everything about how we interact with each other and brands, with Android and others soon following suit in the market. Beyond what the moment represented, the presentation itself is interesting.[1]

Jobs was famous for using expressions like “Wait, there’s more” or “Another thing” in his presentations, and he even opened the 2007 presentation by discussing the three revolutionary products they’d be introducing:

  • The first, a widescreen iPod with touch controls
  • The second, is a revolutionary mobile phone
  • And the third is a breakthrough Internet communications device

    As the audience applauded, Jobs eventually said,

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    “Are you getting it? These are not three separate devices, they are one device and we are calling it iPhone!”

    The way Jobs structured his presentation is a concept called “The Rule of 3.” What is that exactly, and why is it so special?

    The Power of Three

    The Rule of 3 is a writing principle described in Roy Peter Clark’s book How To Write Short. It suggests that events or characters introduced in three are more humorous, satisfying, and effective in execution of a message and engaging the audience. The audience is more likely to remember the information conveyed and it makes the speaker appear knowledgeable while being both simple and catchy.

    Martin Luther King Jr., the civil rights activist and preacher, was known for his uses of tripling and the Rule of 3 throughout his many influential speeches.

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      His speech “Non-Violence and Racial Justice” contained a binary opposition of the rule of three:[2]

      “insult, injustice and exploitation”,

      followed by a few lines,

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      “justice, good will, and brotherhood.”

      In short, a list of three things is more intriguing than just two things, but much easier to remember than 5 or 10 things. It’s more comprehensive with more options, but not too many options that can overwhelm the audience or anyone who needs to make a decision with this information.

      Consider a situation where you have one option or piece of information. It doesn’t seem comprehensive, and you have nothing to compare it to.

      Two pieces of information is slightly better, but anytime you have two options, you are invited to do a direct compare and contrast. That inherently makes things seem more extreme and removes a degree of objectivity.

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      Now consider three. It offers a bigger sense of the whole. It’s more comprehensive than two options, and it provides different angles to the idea in question — but not an overwhelming number of angles.

      Count to Three for Everything

      You can apply the Rule of 3 to almost everything.

      • When you explain something, try three examples. Steve Jobs above is an example.
      • When you want to convince people, try three reasons. We need to take a vacation this year because we deserve it, we got the right bonuses at work, and there is a deal on Switzerland.
      • Before you make a decision, consider three options. Always find that third possibility so you have a broader array of angles.

      The Rule of 3 can be a powerful play in your life. It helped seminal figures like Jobs and King craft some of their most important presentations ever. Try it and see what it can do for you.

      Featured photo credit: Pixabay via pixabay.com

      Reference

      More by this author

      Leon Ho

      Founder & CEO of Lifehack

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      Last Updated on February 15, 2019

      7 Clever Goal Tracker Apps to Make the Most of Your Business in 2019

      7 Clever Goal Tracker Apps to Make the Most of Your Business in 2019

      There’s nothing more fulfilling than the sense of accomplishment you get by achieving your business goals.

      Gone are the days when you used pen and paper to take notes and manage your work day. As millennials are relying heavily on technology to manage almost everything from finances to their personal fitness, goal tracking apps are also becoming increasingly popular.[1]

      In this piece, we will shed some light on 7 such goal tracking apps that you can use to streamline your operations.

      I have handpicked these apps from a software rating web services site Best Online Reviews. Industry experts review software on these websites and help businesses to find the right solutions to meet their various, unique business requirements.

      1. Aha!

        Aha! is a California-based roadmap software provider and offers excellent goal tracking app that lets you define goals and objectives for projects. The app also lets you list out primary tasks and allows you to focus on them.

        Hosted securely on the cloud, the app offers enhanced communication tools for sharing updates through emails with select colleagues or the entire organization.

        Aha! is available on multiple platforms such as the web, Android, iOS, Windows, etc. and starts from $59 per month per user.

        Available for Web

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        2. Asana

          Asana is one of the more popular project management apps available for businesses. It lets you organize all your team’s work, such as setting up and tracking goals, creating tasks, sharing files and notes, etc.

          Asana also allows your team to organize all their tasks and focus on urgent priorities. Moreover, the app offers a delightful user experience that makes task management simple and easy.

          Asana is available on multiple platforms from PCs and Mac to iOS and Android. Multi-channel adaptability makes Asana the perfect choice to track your goals anytime, from anywhere.

          Available for iOS | Android | Web

          3. Basecamp

            Basecamp is an excellent tool to manage all your team’s projects and keep your activities organized. It opens a new thread for every task and that task is visible by the whole team.

            With Basecamp, you can schedule tasks, add to-dos, discuss tasks by adding comments, add files and attachments, and much more.

            The app is available on both mobile and desktop platforms and costs $99 per month. It is available on the web, Android, and iOS platforms and offers excellent multi-channel access.

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            Available for iOS | Android | Web

            4. Forecast

              An efficient tool for successful task management, Forecast is also a popular goal tracking app. Apart from effective milestone tracking, the app also offers convenient status reporting.

              Forecast uses project history to let you know the status of your current work. Moreover, it uses the power of artificial intelligence (AI) to provide high-quality assistance. It is a robust app for small teams to track goals and time.

              Forecast is available for free and comes with Android and iOS app support. The premium version of the app starts from $19 per month per user.

              Available for Web

              5. Wrike

                Wrike is a cloud-based collaboration and project management app that successfully manages projects from start to finish. It lets you create tasks, track work progress and retrieve reports with ease.

                The app also gives real-time work updates and helps team members to understand their work priorities. A custom report builder helps you to generate in-depth reporting.

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                Wrike’s premium version is available from $9.80 per month per user and is available on multiple platforms.

                Available for iOS | Android | Web

                6. Todo.vu

                  Todo.vu is a unique platform that delivers enhanced customer relationship management (CRM), task management, time tracking, and billing functionality in a single app.

                  According to Capterra, it’s an ideal app for freelancers and consultants, who are looking for tools to improve efficiency and transparency.

                  Although the app is free to use with basic features, the premium plan starts from $5 per month per user. The app also comes with calendar sync and task reminder functionality to keep you on track, always.

                  Available for Web

                  7. Flock

                    Looking for a tool to simplify task management? Try out Flock.

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                    Flock comes with enhanced goal tracking and additional features like instant messaging.

                    Moreover, Flock offers tons of integrations with tools such as Google, MailChimp, Jira, Dropbox, etc. It is a powerful tool that’s packed with robust features such as reminders, notes, polls and to-dos.

                    Even though you can use the tool for free, the paid version of Flock is available from $4.50 per month per user.

                    Available for iOS | Android | Web

                    Conclusion

                    Businesses need high-quality project management tools to streamline collaboration and operations. Enhanced goal tracking apps make it easy for your team to improve productivity by keeping its tasks organized.

                    But it’s essential that you choose an app that meets your unique business requirements. You can choose from the above-mentioned apps to streamline operations and improve the productivity of your team.

                    Featured photo credit: Alvaro Reyes via unsplash.com

                    Reference

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