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Ever Wonder Why We Count to Three?

Ever Wonder Why We Count to Three?

January 9, 2007 was the day Steve Jobs introduced the first generation of the iPhone. It’s a seminal moment in technology history (and societal history) — the iPhone changed almost everything about how we interact with each other and brands, with Android and others soon following suit in the market. Beyond what the moment represented, the presentation itself is interesting.[1]

Jobs was famous for using expressions like “Wait, there’s more” or “Another thing” in his presentations, and he even opened the 2007 presentation by discussing the three revolutionary products they’d be introducing:

  • The first, a widescreen iPod with touch controls
  • The second, is a revolutionary mobile phone
  • And the third is a breakthrough Internet communications device

    As the audience applauded, Jobs eventually said,

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    “Are you getting it? These are not three separate devices, they are one device and we are calling it iPhone!”

    The way Jobs structured his presentation is a concept called “The Rule of 3.” What is that exactly, and why is it so special?

    The Power of Three

    The Rule of 3 is a writing principle described in Roy Peter Clark’s book How To Write Short. It suggests that events or characters introduced in three are more humorous, satisfying, and effective in execution of a message and engaging the audience. The audience is more likely to remember the information conveyed and it makes the speaker appear knowledgeable while being both simple and catchy.

    Martin Luther King Jr., the civil rights activist and preacher, was known for his uses of tripling and the Rule of 3 throughout his many influential speeches.

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      His speech “Non-Violence and Racial Justice” contained a binary opposition of the rule of three:[2]

      “insult, injustice and exploitation”,

      followed by a few lines,

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      “justice, good will, and brotherhood.”

      In short, a list of three things is more intriguing than just two things, but much easier to remember than 5 or 10 things. It’s more comprehensive with more options, but not too many options that can overwhelm the audience or anyone who needs to make a decision with this information.

      Consider a situation where you have one option or piece of information. It doesn’t seem comprehensive, and you have nothing to compare it to.

      Two pieces of information is slightly better, but anytime you have two options, you are invited to do a direct compare and contrast. That inherently makes things seem more extreme and removes a degree of objectivity.

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      Now consider three. It offers a bigger sense of the whole. It’s more comprehensive than two options, and it provides different angles to the idea in question — but not an overwhelming number of angles.

      Count to Three for Everything

      You can apply the Rule of 3 to almost everything.

      • When you explain something, try three examples. Steve Jobs above is an example.
      • When you want to convince people, try three reasons. We need to take a vacation this year because we deserve it, we got the right bonuses at work, and there is a deal on Switzerland.
      • Before you make a decision, consider three options. Always find that third possibility so you have a broader array of angles.

      The Rule of 3 can be a powerful play in your life. It helped seminal figures like Jobs and King craft some of their most important presentations ever. Try it and see what it can do for you.

      Featured photo credit: Pixabay via pixabay.com

      Reference

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      Leon Ho

      Founder & CEO of Lifehack

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      Last Updated on July 8, 2020

      How to Prevent Decision Fatigue From Clouding Your Judgement

      How to Prevent Decision Fatigue From Clouding Your Judgement

      What is decision fatigue? Let me explain this with an example:

      When determining a court ruling, there are many factors that contribute to their final verdict. You probably assume that the judge’s decision is influenced solely by the nature of the crime committed or the particular laws that were broken. While this is completely valid, there is an even greater influential factor that dictates the judge’s decision: the time of day.

      In 2012, a research team from Columbia University[1] examined 1,112 court rulings set in place by a Parole Board Judge over a 10 month period. The judge would have to determine whether the individuals in question would be released from prison on parole, or a change in the parole terms.

      While the facts of the case often take precedence in decision making, the judges mental state had an alarming influence on their verdict.

      As the day goes on, the chance of a favorable ruling drops:

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        Image source: Proceedings of the National Academy of Sciences

        Does the time of day, or the judges level of hunger really contribute that greatly to their decision making? Yes, it does.

        The research went on to show that at the start of the day the likelihood of the judging giving out a favorable ruling was somewhere around 65%.

        But as the morning dragged on, the judge became fatigued and drained from making decision after decision. As more time went on, the odds of receiving a favorable ruling decreased steadily until it was whittled down to zero.

        However, right after their lunch break, the judge would return to the courtroom feeling refreshed and recharged. Energized by their second wind, their leniency skyrockets back up to a whopping 65%. And again, as the day drags on to its finish, the favorable rulings slowly diminish along with the judge’s spirits.

        This is no coincidence. According to the carefully recorded research, this was true for all 1,112 cases. The severity of the crime didn’t matter. Whether it was rape, murder, theft, or embezzlement, the criminal was more likely to get a favorable ruling either early in the morning, or after the judges lunch break.

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        Are You Suffering from Decision Fatigue Too?

        We all suffer from decision fatigue without even realizing it.

        Perhaps you aren’t a judge with the fate of an individual’s life at your disposal, but the daily decisions you make for yourself could hinder you if you’re not in the right head-space.

        Regardless of how energetic you feel (as I imagine it is somehow caffeine induced anyway), you will still experience decision fatigue. Just like every other muscle, your brain gets tired after periods of overuse, pumping out one decision after the next. It needs a chance to rest in order to function at a productive rate.

        The Detrimental Consequences of Decision Fatigue

        When you are in a position such as a Judge, you can’t afford to let your mental state dictate your decision making; but it still does. According to George Lowenstein, an American educator and economy expert, decision fatigue is to blame for poor decision making among members of high office. The disastrous level of failure among these individuals to control their impulses could be directly related to their day to day stresses at work and their private life.

        When you’re just too tired to think, you stop caring. And once you get careless, that’s when you need to worry. Decision fatigue can contribute to a number of issues such as impulse shopping (guilty), poor decision making at work, and poor decision making with after work relationships. You know what I’m talking about. Don’t dip your pen in the company ink.

        How to Make Decision Effectively

        Either alter the time of decision making to when your mind is the most fresh, or limit the number of decisions to be made. Try utilizing the following hacks for more effective decision making.

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        1. Make Your Most Important Decisions within the First 3 Hours

        You want to make decisions at your peak performance, so either first thing in the morning, or right after a break.

        Research has actually shown that you are the most productive for the first 3 hours[2] of your day. Utilize this time! Don’t waste it on trivial decisions such as what to wear, or mindlessly scrolling through social media.

        Instead, use this time to tweak your game plan. What do you want to accomplish? What can you improve? What steps do you need to take to reach these goals?

        2. Form Habits to Reduce Decision Making

        You don’t have to choose all the time.

        Breakfast is the most important meal of the day, but it doesn’t have to be an extravagant spread every morning. Make a habit out of eating a similar or quick breakfast, and cut that step of your morning out of the way. Can’t decide what to wear? Pick the first thing that catches your eye. We both know that after 20 minutes of changing outfits you’ll just go with the first thing anyway.

        Powerful individuals such as Steve Jobs, Barack Obama, and Mark Zuckerberg don’t waste their precious time deciding what to wear. In fact, they have been known to limiting their outfits down to two options in order to reduce their daily decision making.

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        3. Take Frequent Breaks for a Clearer Mind

        You are at your peak of productivity after a break, so to reap the benefits, you need to take lots of breaks! I know, what a sacrifice. If judges make better decisions in the morning and after their lunch break, then so will you.

        The reason for this is because the belly is now full, and the hunger is gone. Roy Baumeister, Florida State University social psychologist[3] had found that low-glucose levels take a negative toll on decision making. By taking a break to replenish your glucose levels, you will be able to focus better and improve your decision making abilities.

        Even if you aren’t hungry, little breaks are still necessary to let your mind refresh, and come back being able to think more clearly.

        Structure your break times. Decide beforehand when you will take breaks, and eat energy sustaining snacks so that your energy level doesn’t drop too low. The time you “lose” during your breaks will be made up in the end, as your productivity will increase after each break.

        So instead of slogging through your day, letting your mind deteriorate and fall victim to the daily abuses of decision making, take a break, eat a snack. Let your mind refresh and reset, and jump-start your productivity throughout the day.

        More Tips About Decision Making

        Featured photo credit: Kelly Sikkema via unsplash.com

        Reference

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