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The Ugly Truth About Comments and Reviews That No One Knows

The Ugly Truth About Comments and Reviews That No One Knows

How much do you feel you’re influenced on a daily basis? Social media opens us up to comparison of others but what about our opinions? If you’re presented with a video or article, it’s hard not to read the plethora of comments posted underneath before we’ve even clicked on it.

Many times people read movie reviews on IMDB to decide whether or not they will watch a film. And many times people meticulously read customer reviews and ratings on Amazon before deciding to buy something.

In essence, we’re being made to create an opinion before we’ve had the chance to make our own. Most of the time it’s alarmingly unconscious.

The Dangers of Reading Comments and Reviews

While we think we’re reading comments to make a balanced and informed decision, we don’t take into account the intentions behind another person’s comments.

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Most of us only leave comments if we strongly agree or disagree with something, meaning that around 90% of the comments you read are left by either very loyal supporters or people who are emotionally charged in a negative way. Therefore, we need to take into account that these extreme opinions tend to be biased and not constructive.

Emotions can drive our decisions. They can easily interject into our daily situations quickly and with little thought. If we get a positive emotion (excitement or enthusiasm) or negative emotion (anxiety or worry) in any given circumstance where a decision can be made, we are highly influenced by that emotion.

A study was conducted in 2003 where a group of American citizens were asked to read either a fear-inducing news story about anthrax mail threats, or an anger-inducing news story about Middle Eastern nations celebrating the 9/11 attacks. The research found people who were put into an angry state saw the world as ‘less risky’ and therefore supported harsher measures against suspected terrorists.[1]

This illustrates that, when we read seemingly harmless yet influential comments, we really have no idea about the commenter or their emotional state while writing their opinion. We can easily read them as authentic comments but in reality this is a myth.

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An Unknown Conspiracy

How genuine are the comments you read? The opportunity to make money is unfortunately allowing businesses to create the power to alter our opinions and decisions.

Many companies actually employ people to create fake comments in order to influence a customer’s decision. Even worse, some employ people to write negative comments about their competitors in order to attack their reputation.

Don’t underestimate the power and knowledge big guns have on how to strategically sway customer’s ideas and decisions through simple reviews and ratings. While it’s not yet illegal, watchdogs are becoming increasingly alarmed at the amount of fake reviews currently out there on all major sites. It’s worrying when many of us trust what we’re reading and even make big purchases based on seemingly positive reviews.

How Not to Be Manipulated by Comments and Reviews

We need to be very vigilant when it comes to comments. Being aware of either fake comments or understanding the possible emotion used by the writer at that moment it was written is a first step.

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Don’t Be Quick to React to Comments

You may read a comment you don’t agree with and often in this case, anger may rise up. But commenting in this state is only adding to a biased view. How many times do our emotions cause us to act in a certain way only to feel differently once we’ve stepped back and evaluated things?

It’s best to react with as little emotion as possible or make them irrelevant to your decision. It could be an opinion you feel extremely offended by or a review you just don’t agree with. While your opinion is important, take time out before you respond so your emotions are more balanced. This way you won’t add to the influence of emotional charge.

Be Critical of the Comments You Read

You may read a harsh and angry review about a product you’re thinking of purchasing but try to read between the lines.

Is there a specific reason or circumstance that has influenced their negative comment? Perhaps it’s something that wouldn’t apply to you. Try to read other comments the poster has written to see if they have a tendency to write negatively. In other words, step back, take what they’ve said into account but be aware of it’s overall influence.

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Others’ opinions are based on personal and emotional perspectives. While some may be valid, it’s best to use them as a reference only. Doing solid research especially when we’re investing money into buying something, is always a must to get a thorough and balanced view on the product. Read more about how to shut down the voice of the peanut gallery: The Jeopardy of Taking Others’ Opinions Seriously

The sad truth is we can miss out on great things if we’re influenced too much by negative comments or reviews. Instead of basing a movie on it’s IMDB rating or choosing a book on Amazon with the most stars, choose the genre you like and find out for yourself. It’s how we find those hidden gems that add value to our lives.

Reviews and Comments Are for Reference Only

At the end of the day, we need to be more aware of how much we’re influenced by others. Be mindful of the comments and reviews and don’t always take them at face value.

Our general life experiences and emotions can dictate how we react in any moment so the only opinion that matters will be yours – find out for yourself and form your own opinion. What doesn’t work for others may work for you.

Reference

More by this author

Brian Lee

Chief of Product Management at Lifehack

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Last Updated on November 13, 2018

Do You Want to Know the Secret to Living a Fulfilling Life?

Do You Want to Know the Secret to Living a Fulfilling Life?

Don’t we all want to live a full, happy and satisfied life? For some of us, it need not be a long life as long as it’s been a fulfilling life of achievements, happiness and no regrets. But, how many of us actually go on to experience that entirely? It sometimes sounds more like a pipe dream–a fantasy rather than reality.

And then you’ll also get comments from some, saying that this ‘fulfilling life’ is only possible if you’re so rich that you don’t have to care about working, paying the bills or providing for your family. While there is some truth to that, I’m happy to say that financial freedom isn’t the only answer to living a fulfilling life.

Living a Fulfilling Life is Within Reach

Anyone can pursue a life of fullness, and it all starts with the willingness to learn. How many years has it been since you last attended a class in school? If you’re well into your adult years as a working professional, chances are it’s been a while. Do you remember the times where you had to wake up for early morning lectures? Or the times where you were rushing through a paper or project? And, of course there were the endless exams that you had to cram for.

As a young college student, I remember looking forward to the time when I would finally be done with school! No more homework, no more grades to worry about, no more stress! The learning was finally done and I could enter the working world.

Not so much!

Now that I’ve finally entered the working world, there are moments where I do wish to be a student again; it seemed less stressful then!

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There is simply so much out there that I still need to learn and experience. Yet I find myself pressed for time. With family commitments, my business and my own social life to juggle, I’ve had to keep on finding for new ways to learn and absorb new information efficiently. Over the years, I’ve found that by learning new skills and knowledge, I was able to find answers and solutions to my problems, which allowed me to achieve a greater sense of fulfillment.

Learning Never Ends

The truth is, learning never ends. Generally speaking, it is true that a formal education and the resulting qualifications are important in securing good jobs; jobs that allow you to excel, earn more and perhaps become more successful in our chosen career. But going to school is only one type of learning. All throughout your life, you’re learning in many ways. All these experiences shape and grow you into the person that you are today.

There are many opportunities to further your knowledge and develop the skills you need throughout life. Knowledge can be acquired and skill-sets can be developed anywhere. However, lifelong learning is about creating and maintaining a positive attitude to learning both for personal and professional development.

Many people overlook the fact that learning can take place anywhere and in many forms. Most would tend to think of learning as the years spent in a learning institute, which occurs mostly in their younger days. And once you go out into the working world, your ‘learning’ ends.

This is not how it has to be–in fact, lifelong learning is a gift that keeps on giving.

The Importance of Lifelong Learning

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Why is it important to become a lifelong learner?

A lifelong learner is motivated to learn and develop because they want to; it is a deliberate and voluntary act. Lifelong learning can enhance our understanding of the world around us, provide us with more and better opportunities, and improve our quality of life.

You’ll Remain Relevant in the Workplace

With advancements in society today, the human life expectancy continues to increase, which means more people are also retiring at a later age. So no matter what stage of life you’re in, being a lifelong learner brings its own rewards. It means we can get more personal satisfaction from our lives and jobs as we understand more about who we are and what we do.

This can lead to better results and a more rewarding working day in turn. Whether it’s for advancing your career, a personal interest or wanting to pursue new dreams, learning automatically pushes you forward towards progress and enhances your wellbeing.

You’ll Increase Your Earning Potential

From a financial point of view, a more highly skilled and knowledgeable worker is an asset to any company. This also leads to faster promotion with associated salary increases.

Someone who can offer more expertise will be of more value not just to employers but also to customers. Expertise is also, often, a key quality of an effective leader.

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And since you’ll constantly be accumulating knowledge, you’ll have an edge on those who don’t value lifelong learning and can’t bring as much to the table. Your extra knowledge will translate into transferable skills, which means you’ll always be primed to blow the competition out of the water.

Learning Gives You Options

Of course, one of the most rewarding reasons for continuous learning, is that it gives you options! Successfully changing career path in mid-life and spending time informally developing expertise is more common than ever, especially during rapidly changing market conditions.

Whatever your age, it’s never too late to start fresh in life. When you start educating yourself and exposing yourself to new knowledge and information, you widen your opportunities. This will allow you to do more than what you may currently be doing, or give you a way out if you’re not happy or fulfilled with where you’re at now.

Our economy is shifting increasingly towards short-term and part-time contracts with more flexible work-patterns. We have to adapt to changes going on in the work-world, make more of ourselves by stepping out of our comfort zones, and break the false ideas about our potential and how we believe life is going.

Gain More with Cornerstone Skills

You may be well into your career, but feel like somehow, something is still missing. Or maybe you’re not entirely happy with where you’re at in your career path and feel it’s time to reflect and perhaps do something new. Or you might be thinking of retiring soon, and thinking about next steps after retirement.

The learning never needs to stop!

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This can be your chance to go after a dream or interest that you’ve always had (but never had the opportunity, or time, to pursue). This could finally be the time for you to create the change that you know you should have made ages ago.

Why not take the first step to learn about 7 important Cornerstone Skills, which will help take your life to the next stage?

Whatever situation you’re in, having these 7 Cornerstone Skills will no doubt equip you to tackle the challenges of life much more efficiently. Don’t let age, your limitations or a comfort zone stop you from seeking greater rewards and self-improvement.

Transformation and change is in your hands–you have the power to make big things happen, and we can help teach you the skills. Don’t let life pass you by! It’s time to pursue a fulfilling and happy life.

Featured photo credit: Artem Bali via unsplash.com

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