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The Ugly Truth About Comments and Reviews That No One Knows

The Ugly Truth About Comments and Reviews That No One Knows

How much do you feel you’re influenced on a daily basis? Social media opens us up to comparison of others but what about our opinions? If you’re presented with a video or article, it’s hard not to read the plethora of comments posted underneath before we’ve even clicked on it.

Many times people read movie reviews on IMDB to decide whether or not they will watch a film. And many times people meticulously read customer reviews and ratings on Amazon before deciding to buy something.

In essence, we’re being made to create an opinion before we’ve had the chance to make our own. Most of the time it’s alarmingly unconscious.

The Dangers of Reading Comments and Reviews

While we think we’re reading comments to make a balanced and informed decision, we don’t take into account the intentions behind another person’s comments.

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Most of us only leave comments if we strongly agree or disagree with something, meaning that around 90% of the comments you read are left by either very loyal supporters or people who are emotionally charged in a negative way. Therefore, we need to take into account that these extreme opinions tend to be biased and not constructive.

Emotions can drive our decisions. They can easily interject into our daily situations quickly and with little thought. If we get a positive emotion (excitement or enthusiasm) or negative emotion (anxiety or worry) in any given circumstance where a decision can be made, we are highly influenced by that emotion.

A study was conducted in 2003 where a group of American citizens were asked to read either a fear-inducing news story about anthrax mail threats, or an anger-inducing news story about Middle Eastern nations celebrating the 9/11 attacks. The research found people who were put into an angry state saw the world as ‘less risky’ and therefore supported harsher measures against suspected terrorists.[1]

This illustrates that, when we read seemingly harmless yet influential comments, we really have no idea about the commenter or their emotional state while writing their opinion. We can easily read them as authentic comments but in reality this is a myth.

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An Unknown Conspiracy

How genuine are the comments you read? The opportunity to make money is unfortunately allowing businesses to create the power to alter our opinions and decisions.

Many companies actually employ people to create fake comments in order to influence a customer’s decision. Even worse, some employ people to write negative comments about their competitors in order to attack their reputation.

Don’t underestimate the power and knowledge big guns have on how to strategically sway customer’s ideas and decisions through simple reviews and ratings. While it’s not yet illegal, watchdogs are becoming increasingly alarmed at the amount of fake reviews currently out there on all major sites. It’s worrying when many of us trust what we’re reading and even make big purchases based on seemingly positive reviews.

How Not to Be Manipulated by Comments and Reviews

We need to be very vigilant when it comes to comments. Being aware of either fake comments or understanding the possible emotion used by the writer at that moment it was written is a first step.

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Don’t Be Quick to React to Comments

You may read a comment you don’t agree with and often in this case, anger may rise up. But commenting in this state is only adding to a biased view. How many times do our emotions cause us to act in a certain way only to feel differently once we’ve stepped back and evaluated things?

It’s best to react with as little emotion as possible or make them irrelevant to your decision. It could be an opinion you feel extremely offended by or a review you just don’t agree with. While your opinion is important, take time out before you respond so your emotions are more balanced. This way you won’t add to the influence of emotional charge.

Be Critical of the Comments You Read

You may read a harsh and angry review about a product you’re thinking of purchasing but try to read between the lines.

Is there a specific reason or circumstance that has influenced their negative comment? Perhaps it’s something that wouldn’t apply to you. Try to read other comments the poster has written to see if they have a tendency to write negatively. In other words, step back, take what they’ve said into account but be aware of it’s overall influence.

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Others’ opinions are based on personal and emotional perspectives. While some may be valid, it’s best to use them as a reference only. Doing solid research especially when we’re investing money into buying something, is always a must to get a thorough and balanced view on the product. Read more about how to shut down the voice of the peanut gallery: The Jeopardy of Taking Others’ Opinions Seriously

The sad truth is we can miss out on great things if we’re influenced too much by negative comments or reviews. Instead of basing a movie on it’s IMDB rating or choosing a book on Amazon with the most stars, choose the genre you like and find out for yourself. It’s how we find those hidden gems that add value to our lives.

Reviews and Comments Are for Reference Only

At the end of the day, we need to be more aware of how much we’re influenced by others. Be mindful of the comments and reviews and don’t always take them at face value.

Our general life experiences and emotions can dictate how we react in any moment so the only opinion that matters will be yours – find out for yourself and form your own opinion. What doesn’t work for others may work for you.

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Brian Lee

Chief of Product Management at Lifehack

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Last Updated on November 5, 2019

5 Learning Management Systems (LMS) for Effective Learning

5 Learning Management Systems (LMS) for Effective Learning

Businesses rely on talent to generate and sell value. Without skilled people to create its products, manage its operations and execute its strategies, a business would inevitably fizzle out of the game and leave better-staffed competitors to take the field.

This is the reason why ambitious companies go great lengths to attract top talent,[1] shelling out millions of dollars in the process and bending traditional work policies just to bring highly skilled but demanding candidates into the fold.

Clearly, the contours of business are changing. But so are the demographics of work.

Millennials have become the dominant generation in the job market in terms of population, and some have already transitioned into leadership roles. Most millennials consider opportunity to learn and grow more important than overall compensation.[2]

Companies also today expect employees to come equipped with razor sharp business acumen.[3] Unfortunately, there is an alarming discrepancy between the actual skills businesses need and those currently possessed by job candidates.

To stay in the game, employers need to continually upgrade their training and skills development strategies to cover the entire employee lifecycle.

What are Learning Management Systems (LMS)?

Learning management systems are software-based solutions for authoring, presenting, consuming, storing, and tracking educational content and training materials. These systems aim to centralize all instructional content (e.g., lessons, training modules, instructional videos, presentation slides, worksheets, online quizzes, ebooks, takeaway notes, etc.) in one place.

LMS enable instructors to design and deliver learning experiences to students, with the added capability of evaluating the effectiveness of the instructional materials and grading the learning progress of students.

On the other side of the equation, learners use LMS to develop skills and acquire new knowledge virtually anytime and anywhere via the different channels and content formats made possible by digital technology.

Over the years, a wide range of features and technologies have been integrated into learning management systems to help enhance the experience of training designers, instructors, and learners. These include cloud and mobile technology, artificial intelligence, responsive design, scheduling, gamification, data analytics, and interoperability with other applications.

5 Best All-Purpose Learning Management Systems

There are dozens of LMS vendors catering to the general market or to specific segments such as K-12 learning, higher education, and corporate training.

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With so many options available, selecting the right LMS solution for your needs can be complicated and costly, especially when you end up adopting a platform that doesn’t exactly match your goals or requirements.

Short of conducting a comprehensive audit of your needs and finalizing a learning roadmap, the safest bet would be to adopt full-featured but affordable LMS solutions.

Based on user reviews, here are the 5 best LMS to help people gain knowledge, build skills, and achieve mastery:

1. Canvas Network

Launched by Instructure as an open source software in 2011, Canvas is an end-to-end cloud-based service originally engineered for the education sector.

Widely adopted for K-12 and Higher Ed learning, Canvas can be repurposed for anything that involves an instructor, a subject matter, and a student.

Used around the world by people of all ages and organizations of all types, Canvas arguably has the largest learning and support community in its class. It works on desktop computers, tablets and mobile phones.

To get a glimpse of the platform’s fresh interfaces, you can visit the Canvas Network, a learning community that provides educational and instructional materials created by colleges, universities, corporate businesses, independent course developers, and other knowledge-sharing entities around the world.

Hosting hundreds of interesting topics from data science to horticulture, the learning network also serves as evidence to the scope, capabilities, and popularity of the Canvas LMS platform.

Canvas is hosted on Amazon Web Services (AWS) infrastructure, which enhances the platform’s reliability, speed, scalability, and overall online performance.

Additionally, platform adopters enjoy a low-risk environment since cloud-based solutions require no hard stops for version updates, upgrades, or system migrations.

The Canvas website does not show a price matrix but says the service adopts a simple formula for computing fees: a one-time implementation fee and an annual subscription fee based on total number of users. It also promises free basic services for teachers who want to use the platform.

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In addition to Canvas, Instructure also offers Bridge (an LMS designed for corporate environments), Arc (a video platform for online learning), and Gauge (an assessment management system).

Check out this video if you want to learn more about Canvas Network:

2. Google Classroom

This free service from Google aims to improve the teaching and learning process using cloud technology, web apps, workflow simplification, and seamless communication between students and instructors.

Using Classroom, educators can easily create and schedule classes, distribute assignments, send feedback, and grade quizzes all in one place. By streamlining processes, Classroom helps teachers save time and organize classes more effectively. Both students and teachers can also work using any device anytime and anywhere.

Classroom works perfectly with other Google tools, having been launched initially as part of Google’s G Suite for Education. This LMS solution taps Google Drive for content storage and distribution, as well as Google Docs, Sheets, and Slides for the creation and sharing of instructional materials. Meanwhile it integrates Google Calendar for scheduling and Gmail for communication.

With G Suite, other communication channels such as chat messaging, video conferencing, and a dedicated website are enabled.

Easy to set up and manage, Google Classroom is free to use. One of my very first courses was actually hosted on Google Classroom.

Going beyond the classroom environment, Google offers G Suite Enterprise for Education for large institutions. This suite provides enhanced search and analytics capabilities as well as advanced tools for enterprise communications.

3. Moodle (Modular Object-Oriented Dynamic Learning Environment)

If budget and capability equally top your list of LMS adoption criteria, then Moodle might just fit the bill. Which is to say there’s none (i.e., bill).

Moodle is a free and open-source learning solution for distance education, workplace training, flipped classrooms, and other pedagogical environments.

It is also a full-featured LMS supported by a robust community and a thriving developer ecosystem. Not surprisingly, Moodle is used in more than 15 million courses by more than 130 million users in 230+ countries.

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Among other things, Moodle enables administrators and educators to create a dynamic and dedicated website to host organic, easily accessible, and highly customizable courses that can be experienced on desktops and mobile devices anytime and anywhere.

Moodle provides a personalized and intuitive dashboard as well as a host of collaboration tools for content designers, teachers, and learners. A universal calendar, an efficient file management system, an automatic notification system, multimedia integration, and a progress tracking tool all come with the package.

Check out this video if you want to learn more about Moodle:

4. Absorb

This platform recently bagged PC Magazine’s Editors’ Choice Award for Best LMS.

Co-designed and built by former course authors, Absorb takes learning experience to the next level. This turnkey LMS solution is responsive, full-featured, and highly customizable for maximum impact.

Course developers can orchestrate a wide range of experiences depending on audience or learning situation. In addition to surveys, polls, and e-commerce integration, Absorb supports formal online learning and certifications standards such as AICC, SCORM, and Tin Can.

The user interface can also be modified to match the learner’s location, group, or department, allowing for a different look and feel for customers, channel partners, management trainees, and newly hired employees.

Absorb supports all personal computing devices from desktops to mobile phones. There are also native or hybrid apps for iOS and Android.

The only possible drawback to the platform’s powerful feature set is its pricing. The service reportedly implements a flat, one-time setup fee depending on your business and training requirements. According to the site, any plan comes with a dedicated success team for your account.

Although small companies are welcome to try, midsize to enterprise-scale organizations are probably the best segment to readily adopt this LMS solution.

Take a look at some examples of Absorb in this video:

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5. Watershed Collaborative

Created by a group of educators, this nonprofit rethinks the priorities of an LMS, asserting that too many systems miss the most essential elements of what makes learning stick. They promise a better user experience – emphasizing Learning before Management and System.

Watershed aims to support an inquiry-based learning experience through an integrated mix of online and in-person learning strategies and interactions designed expressly for teams – including collaboration, reflection, and dialogue.

While Watershed was founded initially to serve the K-12 education market, the company has since expanded its scope to cater to all types of teachers and learners with its video-rich, state-of-the-art platform.

If you’re a mission-driven educator, content creator, institution, or business, this LMS may be the one for you.

Watershed specializes in assisting you with the instructional design of courses and provides content production services to ensure top-quality video assets with lasting value. Their LMS makes it easy for course creators to continuously update and tailor content to support small and large groups, while ensuring the technology and instructional strategy supports communities of learners.

Pricing varies based on products and services, but revenues support the nonprofit’s ability to make its platform and courses available at little or no cost for high-need educators and educational settings.

Honorable Mentions

There are dozens of LMS vendors in this growing market and the brands included in foregoing list are by no means the only viable options for companies or learning institutions looking to upgrade their learning infrastructure.

Many other excellent services are worth checking out. These include:

  1. Docebo is an LMS designed for hyper-engaging students, employees, customers, and other learners. The system helps organizations identify and resolve competency gaps with strategic learning interventions.
  2. Cornerstone OnDemand is a talent, training, and performance management solution offered as an SaaS (Software-as-a-Service). This service enables learners to create personalized playlists of instructional content.
  3. Lessonly is an LMS solution that makes it easier to recall and reinforce whatever skills or knowledge you have learned through quizzes, coaching, and constant practice.
  4. Skillsoft is an online training and corporate learning platform developed by a two-decade old and billion-dollar company with the same name.
  5. D2L BrightSpace is a learning management system that has all the basics for delivering excellent, rich-media experiences for classroom or workplace training.

Conclusion

There are many ways to learn but some are more effective and meaningful than others. Whether you are a teacher looking to enhance classroom learning or an HR manager creating a long-term talent development plan for employees, the key to impactful learning is to understand and bridge the needs of learners, the goals of your institution, and the actual capabilities of the learning tools you are considering.

Note that using multiple LMS platforms is possible although not recommended. On the other hand, adopting other learning solutions beyond LMS (such as podcasts, mentoring, and onsite in-person workshops) may significantly improve learning outcomes. Always go for products and plugins that seamlessly integrate into your core LMS tool.

Featured photo credit: Unsplash via unsplash.com

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