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The Ugly Truth About Comments and Reviews That No One Knows

The Ugly Truth About Comments and Reviews That No One Knows

How much do you feel you’re influenced on a daily basis? Social media opens us up to comparison of others but what about our opinions? If you’re presented with a video or article, it’s hard not to read the plethora of comments posted underneath before we’ve even clicked on it.

Many times people read movie reviews on IMDB to decide whether or not they will watch a film. And many times people meticulously read customer reviews and ratings on Amazon before deciding to buy something.

In essence, we’re being made to create an opinion before we’ve had the chance to make our own. Most of the time it’s alarmingly unconscious.

The Dangers of Reading Comments and Reviews

While we think we’re reading comments to make a balanced and informed decision, we don’t take into account the intentions behind another person’s comments.

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Most of us only leave comments if we strongly agree or disagree with something, meaning that around 90% of the comments you read are left by either very loyal supporters or people who are emotionally charged in a negative way. Therefore, we need to take into account that these extreme opinions tend to be biased and not constructive.

Emotions can drive our decisions. They can easily interject into our daily situations quickly and with little thought. If we get a positive emotion (excitement or enthusiasm) or negative emotion (anxiety or worry) in any given circumstance where a decision can be made, we are highly influenced by that emotion.

A study was conducted in 2003 where a group of American citizens were asked to read either a fear-inducing news story about anthrax mail threats, or an anger-inducing news story about Middle Eastern nations celebrating the 9/11 attacks. The research found people who were put into an angry state saw the world as ‘less risky’ and therefore supported harsher measures against suspected terrorists.[1]

This illustrates that, when we read seemingly harmless yet influential comments, we really have no idea about the commenter or their emotional state while writing their opinion. We can easily read them as authentic comments but in reality this is a myth.

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An Unknown Conspiracy

How genuine are the comments you read? The opportunity to make money is unfortunately allowing businesses to create the power to alter our opinions and decisions.

Many companies actually employ people to create fake comments in order to influence a customer’s decision. Even worse, some employ people to write negative comments about their competitors in order to attack their reputation.

Don’t underestimate the power and knowledge big guns have on how to strategically sway customer’s ideas and decisions through simple reviews and ratings. While it’s not yet illegal, watchdogs are becoming increasingly alarmed at the amount of fake reviews currently out there on all major sites. It’s worrying when many of us trust what we’re reading and even make big purchases based on seemingly positive reviews.

How Not to Be Manipulated by Comments and Reviews

We need to be very vigilant when it comes to comments. Being aware of either fake comments or understanding the possible emotion used by the writer at that moment it was written is a first step.

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Don’t Be Quick to React to Comments

You may read a comment you don’t agree with and often in this case, anger may rise up. But commenting in this state is only adding to a biased view. How many times do our emotions cause us to act in a certain way only to feel differently once we’ve stepped back and evaluated things?

It’s best to react with as little emotion as possible or make them irrelevant to your decision. It could be an opinion you feel extremely offended by or a review you just don’t agree with. While your opinion is important, take time out before you respond so your emotions are more balanced. This way you won’t add to the influence of emotional charge.

Be Critical of the Comments You Read

You may read a harsh and angry review about a product you’re thinking of purchasing but try to read between the lines.

Is there a specific reason or circumstance that has influenced their negative comment? Perhaps it’s something that wouldn’t apply to you. Try to read other comments the poster has written to see if they have a tendency to write negatively. In other words, step back, take what they’ve said into account but be aware of it’s overall influence.

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Others’ opinions are based on personal and emotional perspectives. While some may be valid, it’s best to use them as a reference only. Doing solid research especially when we’re investing money into buying something, is always a must to get a thorough and balanced view on the product. Read more about how to shut down the voice of the peanut gallery: The Jeopardy of Taking Others’ Opinions Seriously

The sad truth is we can miss out on great things if we’re influenced too much by negative comments or reviews. Instead of basing a movie on it’s IMDB rating or choosing a book on Amazon with the most stars, choose the genre you like and find out for yourself. It’s how we find those hidden gems that add value to our lives.

Reviews and Comments Are for Reference Only

At the end of the day, we need to be more aware of how much we’re influenced by others. Be mindful of the comments and reviews and don’t always take them at face value.

Our general life experiences and emotions can dictate how we react in any moment so the only opinion that matters will be yours – find out for yourself and form your own opinion. What doesn’t work for others may work for you.

Reference

More by this author

Brian Lee

Chief of Product Management at Lifehack

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Last Updated on May 28, 2020

9 Things Successful People Do To Always Get What They Want

9 Things Successful People Do To Always Get What They Want

One of the best decisions I’ve ever made was to take on the job of hosting my own weekly radio show. My radio show is about finding some of the most successful people in the world and bringing them on my show to ask them about what they did to become so successful in life and business.

In this article, I’m going to share with you some of the key takeaways I’ve picked up from talking to – and reading about – thought leaders from various fields about the things successful people do. Here, you can get some insights on how to get what you want.

Ready to dive in? Let’s go.

1. They Know What They Want

The first and most important thing that successful people do to always get what they want is so simple that most people forget about it: they figure out what they actually want.

When you know what you want, you will also know how to get what you want. If you’re unsure about what you want in life and business, I’d suggest picking up some career and self-improvement books to help you gain some clarity and focus.

2. They Are Assertive

Successful people know that they need to be both bold and sincere. Balancing these two characteristics is the essence of assertiveness.

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Oh, and by the way – being assertive is not a natural talent someone is born with. Assertiveness is a learned skill and anyone can do it, including you!

3. They Learn

You may have heard of the old saying, “great leaders are readers”. For the most part, I’d say this is true.

Let me give you an example. On my radio show, I regularly ask successful people about their habits that lead to success. Do you want to know something really neat? Every single one of them reads books.

Successful people read and learn as much as they can about what they want so that they can get what they want. If you’re curious about how to get what you want, then start reading a book. If you’re low on time, subscribe to a book summary site to get the core concepts of the books in your industry quickly.

4. They Make Things Meaningful

One of the most powerful things successful people do to always get what they want is that they make things meaningful. That is, they ensure that whatever endeavor they decide to embark upon is meaningful to them (and not necessarily to anyone else). They know and understand that it’s only worth it if it matters.

5. They Ask

One big thing that successful people always do to get what they want is this: they ask.

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Most people are too shy to ask for what they really want. If you are too shy to ask, you may never know how to get what you want. So, don’t be like most people.

Here’s an exercise you can do to get over it: next time you’re buying something, regardless of what it is, ask for a discount. Just do it. The worst-case scenario is that you’ll get a chuckle from the Barrista at Starbucks. The best-case scenario is that you’ll get comfortable with negotiating when it’s time to buy your next car.

6. They Take Action

Insight without action is useless. Successful people know that to always get what they want, they’ve got to take massive action.

One of the most powerful exercises I’ve ever discovered is this: never leave the sight of a goal without taking some kind of action towards its achievement. In other words, as soon as you decide you want something or as soon as you set a goal of some kind, do something – anything – that shifts you closer towards getting it.

7. They Use Their Time Wisely

Have you ever heard of NET time? It stands for “No Extra Time”.

For example: when you’re driving and sitting in traffic, are you listening to Mylie Cyrus? Or are you listening to an audiobook?

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Successful people take NET time seriously. Get yourself some audiobook so you can start listening to the best business and self-improvement books available – all while you’re on your way to work in the morning.

8. They Choose to Lead

You don’t need to have formal authority to become a leader. You just need to choose yourself. All successful people know this, and so should you. Knowing how to get what you want requires knowing how to lead the way for others and yourself.

Don’t wait for anyone else to do it, because the truth is that most people want to be led anyway. So, just step up and claim authority. Be the leader you wish you always had.

9. They Contribute

Successful people know that to get what they want, they have to be willing to help other people get what they want.

What happens when you stop doing your job? What happens when you stop caring about your schoolwork? What happens when you become emotionally disconnected from a relationship?

You suffer – that’s what happens. Successful people know and understand that in order to succeed, they need to contribute. They need to add value to the lives of others. They need to do their best so that they can become the best.

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So, Now What?

I hope this article has re-ignited the fire that you already had within you to be successful at any endeavor. The reason why I’m stressing the fact that you’ve already got everything you need to succeed and get what you want is that you wouldn’t be reading this if you weren’t already motivated to be successful.

At the end of the day, however, all the insights in the world are worth nothing unless you combine them with action. When it’s all said and done, it’s your decision what you do with this list and how you apply it to your life and career.

But if I may, here’s what I would suggest you consider as you get started doing the things to help you succeed:

Review this list of the 9 things successful people do to always get what they want and then compare it with where you currently are at each one of these 9 things. Rate yourself in each one of the 9 things. Next, pick just ONE of them to work on every week.

For example, if you find that you’d like to learn more about the business side of the company you work for, then go read the best business books to help you do that.

Never stop learning. Always feed your mind with the knowledge you need to become as successful as possible within your area or industry. It doesn’t matter how busy you are. We’re all busy. Make the time to expand your knowledge.

And remember: every key learning should be immediately followed with action.

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Featured photo credit: Austin Distel via unsplash.com

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