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The Ugly Truth About Comments and Reviews That No One Knows

The Ugly Truth About Comments and Reviews That No One Knows

How much do you feel you’re influenced on a daily basis? Social media opens us up to comparison of others but what about our opinions? If you’re presented with a video or article, it’s hard not to read the plethora of comments posted underneath before we’ve even clicked on it.

Many times people read movie reviews on IMDB to decide whether or not they will watch a film. And many times people meticulously read customer reviews and ratings on Amazon before deciding to buy something.

In essence, we’re being made to create an opinion before we’ve had the chance to make our own. Most of the time it’s alarmingly unconscious.

The Dangers of Reading Comments and Reviews

While we think we’re reading comments to make a balanced and informed decision, we don’t take into account the intentions behind another person’s comments.

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Most of us only leave comments if we strongly agree or disagree with something, meaning that around 90% of the comments you read are left by either very loyal supporters or people who are emotionally charged in a negative way. Therefore, we need to take into account that these extreme opinions tend to be biased and not constructive.

Emotions can drive our decisions. They can easily interject into our daily situations quickly and with little thought. If we get a positive emotion (excitement or enthusiasm) or negative emotion (anxiety or worry) in any given circumstance where a decision can be made, we are highly influenced by that emotion.

A study was conducted in 2003 where a group of American citizens were asked to read either a fear-inducing news story about anthrax mail threats, or an anger-inducing news story about Middle Eastern nations celebrating the 9/11 attacks. The research found people who were put into an angry state saw the world as ‘less risky’ and therefore supported harsher measures against suspected terrorists.[1]

This illustrates that, when we read seemingly harmless yet influential comments, we really have no idea about the commenter or their emotional state while writing their opinion. We can easily read them as authentic comments but in reality this is a myth.

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An Unknown Conspiracy

How genuine are the comments you read? The opportunity to make money is unfortunately allowing businesses to create the power to alter our opinions and decisions.

Many companies actually employ people to create fake comments in order to influence a customer’s decision. Even worse, some employ people to write negative comments about their competitors in order to attack their reputation.

Don’t underestimate the power and knowledge big guns have on how to strategically sway customer’s ideas and decisions through simple reviews and ratings. While it’s not yet illegal, watchdogs are becoming increasingly alarmed at the amount of fake reviews currently out there on all major sites. It’s worrying when many of us trust what we’re reading and even make big purchases based on seemingly positive reviews.

How Not to Be Manipulated by Comments and Reviews

We need to be very vigilant when it comes to comments. Being aware of either fake comments or understanding the possible emotion used by the writer at that moment it was written is a first step.

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Don’t Be Quick to React to Comments

You may read a comment you don’t agree with and often in this case, anger may rise up. But commenting in this state is only adding to a biased view. How many times do our emotions cause us to act in a certain way only to feel differently once we’ve stepped back and evaluated things?

It’s best to react with as little emotion as possible or make them irrelevant to your decision. It could be an opinion you feel extremely offended by or a review you just don’t agree with. While your opinion is important, take time out before you respond so your emotions are more balanced. This way you won’t add to the influence of emotional charge.

Be Critical of the Comments You Read

You may read a harsh and angry review about a product you’re thinking of purchasing but try to read between the lines.

Is there a specific reason or circumstance that has influenced their negative comment? Perhaps it’s something that wouldn’t apply to you. Try to read other comments the poster has written to see if they have a tendency to write negatively. In other words, step back, take what they’ve said into account but be aware of it’s overall influence.

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Others’ opinions are based on personal and emotional perspectives. While some may be valid, it’s best to use them as a reference only. Doing solid research especially when we’re investing money into buying something, is always a must to get a thorough and balanced view on the product. Read more about how to shut down the voice of the peanut gallery: The Jeopardy of Taking Others’ Opinions Seriously

The sad truth is we can miss out on great things if we’re influenced too much by negative comments or reviews. Instead of basing a movie on it’s IMDB rating or choosing a book on Amazon with the most stars, choose the genre you like and find out for yourself. It’s how we find those hidden gems that add value to our lives.

Reviews and Comments Are for Reference Only

At the end of the day, we need to be more aware of how much we’re influenced by others. Be mindful of the comments and reviews and don’t always take them at face value.

Our general life experiences and emotions can dictate how we react in any moment so the only opinion that matters will be yours – find out for yourself and form your own opinion. What doesn’t work for others may work for you.

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Brian Lee

Chief of Product Management at Lifehack

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Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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    Featured photo credit: William Iven via unsplash.com

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