Advertising
Advertising

How Our Brains Manipulate Us to Eat Irrationally

How Our Brains Manipulate Us to Eat Irrationally

Do you think you could resist if there’s a pizza fresh out of the oven in front of you? Smells good and looks crispy? Whether or not you’re actually hungry, you probably wouldn’t turn down a slice. If you had to wait 15 minutes for it, would it be easier to say no?

We’re bombarded with opportunities to make unhealthy choices every day. When junk food is readily available, the urge to indulge is even greater. There’s a satisfaction that comes with seeing a warm chocolate chip cookie or an ice cream cone and indulging right away.

You brain is wired to eat on impulse

Our relationship with food hasn’t evolved even though our dining options are more plentiful than ever. Eating high-fat and high-sugar foods when they were available was once a key to our survival.[1] Our brains are wired to enjoy the instant reward we get from chowing down, which leads to the impulse munching you catch yourself doing in the break room or the food court.

When you have the opportunity to enjoy something, your brain gets a hit of dopamine, a powerful neurotransmitter that rewards us for our behavior.[2] The positive association we make with the action drives us to be impulsive, even when taking advantage of the situation now may yield less favorable results than waiting. Would you rather have the piece of cake now or a beach body in six months?

The brain’s chemical response to these enjoyable situations is amplified by society’s need to have everything right now. Every time we check our smart phones or social media, we are also rewarded with dopamine.[3] We no longer wait for anything, and it’s turning us into dopamine junkies.

Advertising

We want it all, and we want it now

This drive to get everything as quickly as possible leaves us chasing instantaneous rewards. We want instant gratification.[4] It’s our need to get what we want as quickly as possible that causes us to do things like neglect our retirement accounts so that we can buy the newest gadgets. Instead of spending 45 minutes preparing a nice home-cooked meal, we head to our freezers to microwave a substandard dinner in five minutes.

We’re all guilty of chasing instant gratification, and it is only through mindful consumption and interactions that we can learn to control our impulses.

You can see the big picture, but you’ll still battle your drive for more dopamine

Society and chemical reactions in your brain set you up to get your reward by the quickest means possible. This is an absolute nightmare for people trying to live a healthier lifestyle.

When you indulge in the hot slice of pizza in front of you, the reward that you get is instantaneous. Junk food really does make you happy. The problem is that too much of it can also make you unhealthy. Exercise can make you happy too, but it takes time to get satisfaction from working out. You have to endure a certain amount of suffering before you can see and feel the rewards.

It is so easy to become lost on your journey to better health when it seems like you have to run the gauntlet of temptation every day. You may know that you’ll live longer and have an improved quality of life by taking care of yourself, but it takes time to see and feel the results. You can feel the joy of that cookie as soon as you eat it.

Advertising

Commandeer your body’s drive for rewards

If a person trying to lose weight sees the number on the scale go down, then he or she feels a surge of motivation. People who experience a plateau in their weight loss or fitness goals tend to become frustrated.

We have to change how we think about being healthy if we want to stick to fitness goals. We know that the rewards of living a healthy lifestyle are present every day when we commit. We have the autonomy and physical capability to do whatever we choose. We gain the energy that we need to do challenging and exciting work.

Obesity leads to a myriad of health-problems such as heart disease, stroke, and diabetes.[5] Many of these issues are life-threatening, or at the very least, they are life-altering.

Feeling tired all the time can cause you to under perform at work, and it prevents you from enjoying activities associated with an active lifestyle. Tired and unmotivated people do the bare minimum to satisfy their requirements, but they don’t innovate and they don’t typically enjoy what they do.

You know what being healthy can do for you, and you’ll have to actively wrestle control back from your dopamine-seeking brain. If you can learn to recognize small rewards that happen instantly when you opt for a healthy lifestyle, you may be able to overcome temptation.

Advertising

We are less likely to commit if the reward is not certain

One of the things that makes enjoying immediate rewards so gratifying is that we don’t know what the future holds. Imagine that someone offers to give you $1,000 today or $10,000 10 years from now. Which would you choose?

Even though $10,000 is a significantly larger sum, most people opt to take the $1,000 in quick cash. They may think, “I could really use the grand right now,” or “I might be dead in 10 years,” or “The person who made the offer might change his mind.” It’s normal to worry about the uncertainty of the future and act in favor of the here and now.

When we ignore our long-term health for short-term gain, we will almost certainly end up with nothing. As the old saying goes, “An ounce of prevention is worth a pound of the cure.” We can’t control everything about our health, but we can certainly put forth an effort and make a commitment to wellness.

Making changes that lead to a healthier lifestyle doesn’t have to be hard. Start with small choices such as going for a walk every day or avoiding keeping your favorite snack within easy reach. At first, you’ll crave the instant gratification of lounging on the couch or chowing down, but eventually, you’ll want movement and healthy choices more.

As some point in your journey, the paradigm will shift in your mind. You will appreciate feeling more energetic and less achy, and that reward will overpower your desire to eat a sleeve of cookies. It may take a long time to reach this point, but if you can celebrate small victories every day, you’ll make it.

Advertising

Don’t make it harder than it has to be

Making healthy choices becomes more difficult when you try to do everything in absolutes. People who try to become vegan overnight or cut out sugar all at once make their health journey harder. Their first step is so much more drastic, and when they give into temptation, the dopamine hit and the subsequent guilt are also much stronger.

The reward for dramatic change is almost invisible, which means that you’ll lose motivation quickly when you don’t see results. Take small steps toward your goal. Instead of banning all sugar from your diet, cut back on select snacks or tell yourself, “If I want cookies, I am not allowed to buy them. I have to bake them from scratch.” The aspiring vegan would do well to cut out one type of meat at a time instead of emptying the entire contents of their fridge and living off toast and hummus.

You’ve already taken the first step

If you’re reading this, then you are already interested in improving your health. The first step on a journey to wellness is to be more conscious about food choices and exercise. By understanding the forces that could stand in the way of a healthier you, you can make sustainable changes.

Retrain your brain so that its reward response is triggered by different activities. When you make subtle changes over an extended period of time, you’ll readjust your definition of what you find rewarding.

Reference

More by this author

Jolie Choi

Having experienced her own extreme transformation process, Jolie strongly believes that staying healthy takes determined and consistent action.

11 Health Benefits of Cucumber Water (+3 Refreshing Drink Recipes) Put Down Your Pizza and Find Your Healthy Diet Challenge Buddy By Using “Foodstand” Ditch Your Banana and Kale! Use “The Blender Girl” To Find Your Fun and Tasty Smoothie Recipes If You Exercise but Sit a Lot, You’re Still Unhealthy Walk While You Work, You’ll Be 10X Healthier

Trending in Health

1 Expert Advice That Will Teach You How to Increase Your Metabolism 2 27 Healthy Pressure Cooker Meals (with Easy Recipes) 3 10 Ways a Silent Retreat Improves Your Mental Health 4 What’s the Best Tea for Sleep? 7 Recipes to Try Tonight 5 The Best Foods to Eat and Avoid When You Have Diarrhea

Read Next

Advertising
Advertising
Advertising

Last Updated on November 19, 2019

20 Time Management Tips to Super Boost Your Productivity

20 Time Management Tips to Super Boost Your Productivity

Are you usually punctual or late? Do you finish things within the time you stipulate? Do you hand in your reports/work on time? Are you able to accomplish what you want to do before deadlines? Are you a good time manager?

If your answer is “no” to any of the questions above, that means you’re not managing your time as well as you want. Here are 20 time management tips to help you manage time better:

1. Create a Daily Plan

Plan your day before it unfolds. Do it in the morning or even better, the night before you sleep. The plan gives you a good overview of how the day will pan out. That way, you don’t get caught off guard. Your job for the day is to stick to the plan as best as possible.

2. Peg a Time Limit to Each Task

Be clear that you need to finish X task by 10am, Y task by 3pm, and Z item by 5:30pm. This prevents your work from dragging on and eating into time reserved for other activities.

3. Use a Calendar

Having a calendar is the most fundamental step to managing your daily activities. If you use outlook or lotus notes, calendar come as part of your mailing software.

I use it. It’s even better if you can sync your calendar to your mobile phone and other hardwares you use – that way, you can access your schedule no matter where you are. Here’re the 10 Best Calendar Apps to Stay on Track .

Find out more tips about how to use calendar for better time management here: How to Use a Calendar to Create Time and Space

4. Use an Organizer

An organizer helps you to be on top of everything in your life. It’s your central tool to organize information, to-do lists, projects, and other miscellaneous items.

These Top 15 Time Management Apps and Tools can help you organize better, pick one that fits your needs.

Advertising

5. Know Your Deadlines

When do you need to finish your tasks? Mark the deadlines out clearly in your calendar and organizer so you know when you need to finish them.

But make sure you don’t make these 10 Common Mistakes When Setting Deadlines.

6. Learn to Say “No”

Don’t take on more than you can handle. For the distractions that come in when you’re doing other things, give a firm no. Or defer it to a later period.

Leo Babauta, the founder of Zen Habits has some great insights on how to say no: The Gentle Art of Saying No

7. Target to Be Early

When you target to be on time, you’ll either be on time or late. Most of the times you’ll be late. However, if you target to be early, you’ll most likely be on time.

For appointments, strive to be early. For your deadlines, submit them earlier than required.

Learn from these tips about how to prepare yourself to be early, instead of just in time.

8. Time Box Your Activities

This means restricting your work to X amount of time. Why time boxing is good for you? Here’re 10 reasons why you should start time-boxing.

You can also read more about how to do time boxing here: #5 of 13 Strategies To Jumpstart Your Productivity.

Advertising

9. Have a Clock Visibly Placed Before You

Sometimes we are so engrossed in our work that we lose track of time. Having a huge clock in front of you will keep you aware of the time at the moment.

10. Set Reminders 15 Minutes Before

Most calendars have a reminder function. If you have an important meeting to attend, set that alarm 15 minutes before.

You can learn more about how reminders help you remember everything in this article: The Importance of Reminders (And How to Make a Reminder That Works)

11. Focus

Are you multi-tasking so much that you’re just not getting anything done? If so, focus on just one key task at one time. Multitasking is bad for you.

Close off all the applications you aren’t using. Close off the tabs in your browser that are taking away your attention. Focus solely on what you’re doing. You’ll be more efficient that way.

Lifehack’s CEO has written a definitive guide on how to focus, learn the tips: How to Focus and Maximize Your Productivity (the Definitive Guide)

12. Block out Distractions

What’s distracting you in your work? Instant messages? Phone ringing? Text messages popping in?

I hardly ever use chat nowadays. The only times when I log on is when I’m not intending to do any work. Otherwise it gets very distracting.

When I’m doing important work, I also switch off my phone. Calls during this time are recorded and I contact them afterward if it’s something important. This helps me concentrate better.

Advertising

Find more tips on how to minimize distractions to achieve more in How to Minimize Distraction to Get Things Done

13. Track Your Time Spent

When you start to track your time, you’re more aware of how you spend your time. For example, you can set a simple countdown timer to make sure that you finish a task within a period of time, say 30 minutes or 1 hour. The time pressure can push you to stay focused and work more efficiently.

You can find more time tracking apps here and pick one that works for you.

14. Don’t Fuss About Unimportant Details

You’re never get everything done in exactly the way you want. Trying to do so is being ineffective.

Trying to be perfect does you more harm than good, learn here about how perfectionism kills your productivity and how to ditch the perfectionism mindset.

15. Prioritize

Since you can’t do everything, learn to prioritize the important and let go of the rest.

Apply the 80/20 principle which is a key principle in prioritization. You can also take up this technique to prioritize everything on your plate: How to Prioritize Right in 10 Minutes and Work 10X Faster

16. Delegate

If there are things that can be better done by others or things that are not so important, consider delegating. This takes a load off and you can focus on the important tasks.

When you delegate some of your work, you free up your time and achieve more. Learn about how to effectively delegate works in this guide: How to Delegate Work (the Definitive Guide for Successful Leaders)

Advertising

17. Batch Similar Tasks Together

For related work, batch them together.

For example, my work can be categorized into these core groups:

  1. writing (articles, my upcoming book)
  2. coaching
  3. workshop development
  4. business development
  5. administrative

I batch all the related tasks together so there’s synergy. If I need to make calls, I allocate a time slot to make all my calls. It really streamlines the process.

18. Eliminate Your Time Wasters

What takes your time away your work? Facebook? Twitter? Email checking? Stop checking them so often.

One thing you can do is make it hard to check them – remove them from your browser quick links / bookmarks and stuff them in a hard to access bookmarks folder. Replace your browser bookmarks with important work-related sites.

While you’ll still checking FB/Twitter no doubt, you’ll find it’s a lower frequency than before.

19. Cut off When You Need To

The number one reason why things overrun is because you don’t cut off when you have to.

Don’t be afraid to intercept in meetings or draw a line to cut-off. Otherwise, there’s never going to be an end and you’ll just eat into the time for later.

20. Leave Buffer Time In-Between

Don’t pack everything closely together. Leave a 5-10 minute buffer time in between each tasks. This helps you wrap up the previous task and start off on the next one.

More Time Management Techniques

Featured photo credit: Unsplash via unsplash.com

Read Next