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How Our Brains Manipulate Us to Eat Irrationally

How Our Brains Manipulate Us to Eat Irrationally
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Do you think you could resist if there’s a pizza fresh out of the oven in front of you? Smells good and looks crispy? Whether or not you’re actually hungry, you probably wouldn’t turn down a slice. If you had to wait 15 minutes for it, would it be easier to say no?

We’re bombarded with opportunities to make unhealthy choices every day. When junk food is readily available, the urge to indulge is even greater. There’s a satisfaction that comes with seeing a warm chocolate chip cookie or an ice cream cone and indulging right away.

You brain is wired to eat on impulse

Our relationship with food hasn’t evolved even though our dining options are more plentiful than ever. Eating high-fat and high-sugar foods when they were available was once a key to our survival.[1] Our brains are wired to enjoy the instant reward we get from chowing down, which leads to the impulse munching you catch yourself doing in the break room or the food court.

When you have the opportunity to enjoy something, your brain gets a hit of dopamine, a powerful neurotransmitter that rewards us for our behavior.[2] The positive association we make with the action drives us to be impulsive, even when taking advantage of the situation now may yield less favorable results than waiting. Would you rather have the piece of cake now or a beach body in six months?

The brain’s chemical response to these enjoyable situations is amplified by society’s need to have everything right now. Every time we check our smart phones or social media, we are also rewarded with dopamine.[3] We no longer wait for anything, and it’s turning us into dopamine junkies.

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We want it all, and we want it now

This drive to get everything as quickly as possible leaves us chasing instantaneous rewards. We want instant gratification.[4] It’s our need to get what we want as quickly as possible that causes us to do things like neglect our retirement accounts so that we can buy the newest gadgets. Instead of spending 45 minutes preparing a nice home-cooked meal, we head to our freezers to microwave a substandard dinner in five minutes.

We’re all guilty of chasing instant gratification, and it is only through mindful consumption and interactions that we can learn to control our impulses.

You can see the big picture, but you’ll still battle your drive for more dopamine

Society and chemical reactions in your brain set you up to get your reward by the quickest means possible. This is an absolute nightmare for people trying to live a healthier lifestyle.

When you indulge in the hot slice of pizza in front of you, the reward that you get is instantaneous. Junk food really does make you happy. The problem is that too much of it can also make you unhealthy. Exercise can make you happy too, but it takes time to get satisfaction from working out. You have to endure a certain amount of suffering before you can see and feel the rewards.

It is so easy to become lost on your journey to better health when it seems like you have to run the gauntlet of temptation every day. You may know that you’ll live longer and have an improved quality of life by taking care of yourself, but it takes time to see and feel the results. You can feel the joy of that cookie as soon as you eat it.

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Commandeer your body’s drive for rewards

If a person trying to lose weight sees the number on the scale go down, then he or she feels a surge of motivation. People who experience a plateau in their weight loss or fitness goals tend to become frustrated.

We have to change how we think about being healthy if we want to stick to fitness goals. We know that the rewards of living a healthy lifestyle are present every day when we commit. We have the autonomy and physical capability to do whatever we choose. We gain the energy that we need to do challenging and exciting work.

Obesity leads to a myriad of health-problems such as heart disease, stroke, and diabetes.[5] Many of these issues are life-threatening, or at the very least, they are life-altering.

Feeling tired all the time can cause you to under perform at work, and it prevents you from enjoying activities associated with an active lifestyle. Tired and unmotivated people do the bare minimum to satisfy their requirements, but they don’t innovate and they don’t typically enjoy what they do.

You know what being healthy can do for you, and you’ll have to actively wrestle control back from your dopamine-seeking brain. If you can learn to recognize small rewards that happen instantly when you opt for a healthy lifestyle, you may be able to overcome temptation.

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We are less likely to commit if the reward is not certain

One of the things that makes enjoying immediate rewards so gratifying is that we don’t know what the future holds. Imagine that someone offers to give you $1,000 today or $10,000 10 years from now. Which would you choose?

Even though $10,000 is a significantly larger sum, most people opt to take the $1,000 in quick cash. They may think, “I could really use the grand right now,” or “I might be dead in 10 years,” or “The person who made the offer might change his mind.” It’s normal to worry about the uncertainty of the future and act in favor of the here and now.

When we ignore our long-term health for short-term gain, we will almost certainly end up with nothing. As the old saying goes, “An ounce of prevention is worth a pound of the cure.” We can’t control everything about our health, but we can certainly put forth an effort and make a commitment to wellness.

Making changes that lead to a healthier lifestyle doesn’t have to be hard. Start with small choices such as going for a walk every day or avoiding keeping your favorite snack within easy reach. At first, you’ll crave the instant gratification of lounging on the couch or chowing down, but eventually, you’ll want movement and healthy choices more.

As some point in your journey, the paradigm will shift in your mind. You will appreciate feeling more energetic and less achy, and that reward will overpower your desire to eat a sleeve of cookies. It may take a long time to reach this point, but if you can celebrate small victories every day, you’ll make it.

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Don’t make it harder than it has to be

Making healthy choices becomes more difficult when you try to do everything in absolutes. People who try to become vegan overnight or cut out sugar all at once make their health journey harder. Their first step is so much more drastic, and when they give into temptation, the dopamine hit and the subsequent guilt are also much stronger.

The reward for dramatic change is almost invisible, which means that you’ll lose motivation quickly when you don’t see results. Take small steps toward your goal. Instead of banning all sugar from your diet, cut back on select snacks or tell yourself, “If I want cookies, I am not allowed to buy them. I have to bake them from scratch.” The aspiring vegan would do well to cut out one type of meat at a time instead of emptying the entire contents of their fridge and living off toast and hummus.

You’ve already taken the first step

If you’re reading this, then you are already interested in improving your health. The first step on a journey to wellness is to be more conscious about food choices and exercise. By understanding the forces that could stand in the way of a healthier you, you can make sustainable changes.

Retrain your brain so that its reward response is triggered by different activities. When you make subtle changes over an extended period of time, you’ll readjust your definition of what you find rewarding.

Reference

More by this author

Jolie Choi

Having experienced her own extreme transformation process, Jolie strongly believes that staying healthy takes determined and consistent action.

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Last Updated on July 12, 2021

100 Incredible Life Hacks That Make Life So Much Easier

100 Incredible Life Hacks That Make Life So Much Easier
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Want to learn some quick and easy life hacks that are easy to do, low cost and saves you time?

By tweaking little things in your daily life, it can make your life much more convenient!

Here’re 100 of the most practical life hacks so you can just pick up any of them right away!

83 tie a small piece of bright colored fabric

    84 write random letter

      85 use a rubberband

        86 dorm smell bad

          87 lean your phone on your sunglassess

            89 how to waterproof your shoes

              90 take a picture of the name card

                91 iron inside out

                  92 old newspaper

                    93 tumble try shoes

                      keep a card like this

                        SONY DSC

                          94 soap bar

                            95 make a hole

                              96 drop the battery

                                97 use a coozie

                                  98 when taking a picture

                                    use a clean dust pan

                                      try a pants hanger

                                        use your cellphone light

                                          use a spring from an old pen

                                            quick and easy iphone speaker

                                              user binder clips

                                                wrap a wet paper towel around your beverage

                                                  put pancake mix in a ketchup bottle

                                                    clean out an old lotion bottle for your beach

                                                      use a muffin tin to serve condiments at a bbq

                                                        doritos are great for kindling

                                                          use nail polish to identify different keys

                                                            use a hanging shoe rack to store cleaning supplies

                                                              freeze grapes to chill white wine without

                                                                use paper clips to organize your cables

                                                                  almost finished your jar of nutella

                                                                    sick of having a box full of tangled

                                                                      unroll the rim to increase the capacity

                                                                        cut open toilet paper rolls and use as a cuff

                                                                          remove the stem from strawberries

                                                                            turn an old bottle into a simple little cord holder

                                                                              for iced coffee and iced cappuccino, use frozen coffee cubes

                                                                                how to fold a fitted bed sheet

                                                                                  tired of snoozing past your alarm

                                                                                    place a rubber band around an open paint can to wipe your brush on

                                                                                      ut a wooden spoon across a boiling pot

                                                                                        use bread clips to save flip-flops

                                                                                          take pictures of friends holding items

                                                                                            how i always know which headphone is the left one

                                                                                              put a stocking over the end of a vacuum

                                                                                                How to make sure you drink enough water

                                                                                                  user a can opener to open blister

                                                                                                    good sandwich guide

                                                                                                      turn your muffin pans upside down

                                                                                                        50 pounds of groceries and living on the 5th floor

                                                                                                          the right way to make a blt

                                                                                                            add one teaspoon of baking soda

                                                                                                              38

                                                                                                                hair straighteners equals to collar irons

                                                                                                                  stack your clothes vertically to see them all

                                                                                                                    the right way to make cookies in the summer

                                                                                                                      how to clean a blender

                                                                                                                        the right way to eat a popsicle

                                                                                                                          use bread clips to label and organize power cords

                                                                                                                            to get the built up residue off of your shower head

                                                                                                                              user a hair clip to orgainize long wires

                                                                                                                                a frozen saturated sponge in a bag

                                                                                                                                  rub stuck zipper teeth with a graphite pencil

                                                                                                                                    use a soda pop tab

                                                                                                                                      50

                                                                                                                                        51 How to multiply large numbers in your head.

                                                                                                                                          52 How to open a bottle if you dont have a corkscrew.

                                                                                                                                            rub a walnut on damaged wooden furniture

                                                                                                                                              kids fall out of bed

                                                                                                                                                use toothpaste to clear up hazy car

                                                                                                                                                  58

                                                                                                                                                    59 keep pizza out while driving home

                                                                                                                                                      60 put your straw through the tab to keep it from rising

                                                                                                                                                        hold oreos with a fork so your fingers

                                                                                                                                                          Never lose your remotes again

                                                                                                                                                            hiding your emergency money

                                                                                                                                                              use a bread tab to hold your spot on a roll

                                                                                                                                                                if you are at a hotel and run out of chargers

                                                                                                                                                                  keep a square of cardboard in a ziplock bag

                                                                                                                                                                    If you need to pee or smoke at a bar

                                                                                                                                                                      drill holes in the bottom of your garbage

                                                                                                                                                                        use an accented letter as your passcode

                                                                                                                                                                          use a squeeze ketchup bottle top with your shopvac

                                                                                                                                                                            do something unusual when locking the door

                                                                                                                                                                              when heating leftovers space out a circle in the middle

                                                                                                                                                                                dont burn yourself in those hard to reach candles

                                                                                                                                                                                  put a small amount of water in a glass when you microwave your pizza

                                                                                                                                                                                    75 use a piece of paper to organize

                                                                                                                                                                                      use half a pool noodle

                                                                                                                                                                                        pencil case to store cables

                                                                                                                                                                                          78 clothespin to hold nail

                                                                                                                                                                                            79 make blts

                                                                                                                                                                                              80 take a picture of your fridge

                                                                                                                                                                                                81 fill plastic water bottles

                                                                                                                                                                                                  82 right ways to eat chips

                                                                                                                                                                                                    99 if your plug keeps failing

                                                                                                                                                                                                      100 put the banana on the wire

                                                                                                                                                                                                        88 before you throw away a post it

                                                                                                                                                                                                          Source: Reddit LifeProTips

                                                                                                                                                                                                          There you go, 100 awesome life hacks that you can try right now to make your life a lot easier!

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