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How Our Brains Manipulate Us to Eat Irrationally

How Our Brains Manipulate Us to Eat Irrationally

Do you think you could resist if there’s a pizza fresh out of the oven in front of you? Smells good and looks crispy? Whether or not you’re actually hungry, you probably wouldn’t turn down a slice. If you had to wait 15 minutes for it, would it be easier to say no?

We’re bombarded with opportunities to make unhealthy choices every day. When junk food is readily available, the urge to indulge is even greater. There’s a satisfaction that comes with seeing a warm chocolate chip cookie or an ice cream cone and indulging right away.

You brain is wired to eat on impulse

Our relationship with food hasn’t evolved even though our dining options are more plentiful than ever. Eating high-fat and high-sugar foods when they were available was once a key to our survival.[1] Our brains are wired to enjoy the instant reward we get from chowing down, which leads to the impulse munching you catch yourself doing in the break room or the food court.

When you have the opportunity to enjoy something, your brain gets a hit of dopamine, a powerful neurotransmitter that rewards us for our behavior.[2] The positive association we make with the action drives us to be impulsive, even when taking advantage of the situation now may yield less favorable results than waiting. Would you rather have the piece of cake now or a beach body in six months?

The brain’s chemical response to these enjoyable situations is amplified by society’s need to have everything right now. Every time we check our smart phones or social media, we are also rewarded with dopamine.[3] We no longer wait for anything, and it’s turning us into dopamine junkies.

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We want it all, and we want it now

This drive to get everything as quickly as possible leaves us chasing instantaneous rewards. We want instant gratification.[4] It’s our need to get what we want as quickly as possible that causes us to do things like neglect our retirement accounts so that we can buy the newest gadgets. Instead of spending 45 minutes preparing a nice home-cooked meal, we head to our freezers to microwave a substandard dinner in five minutes.

We’re all guilty of chasing instant gratification, and it is only through mindful consumption and interactions that we can learn to control our impulses.

You can see the big picture, but you’ll still battle your drive for more dopamine

Society and chemical reactions in your brain set you up to get your reward by the quickest means possible. This is an absolute nightmare for people trying to live a healthier lifestyle.

When you indulge in the hot slice of pizza in front of you, the reward that you get is instantaneous. Junk food really does make you happy. The problem is that too much of it can also make you unhealthy. Exercise can make you happy too, but it takes time to get satisfaction from working out. You have to endure a certain amount of suffering before you can see and feel the rewards.

It is so easy to become lost on your journey to better health when it seems like you have to run the gauntlet of temptation every day. You may know that you’ll live longer and have an improved quality of life by taking care of yourself, but it takes time to see and feel the results. You can feel the joy of that cookie as soon as you eat it.

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Commandeer your body’s drive for rewards

If a person trying to lose weight sees the number on the scale go down, then he or she feels a surge of motivation. People who experience a plateau in their weight loss or fitness goals tend to become frustrated.

We have to change how we think about being healthy if we want to stick to fitness goals. We know that the rewards of living a healthy lifestyle are present every day when we commit. We have the autonomy and physical capability to do whatever we choose. We gain the energy that we need to do challenging and exciting work.

Obesity leads to a myriad of health-problems such as heart disease, stroke, and diabetes.[5] Many of these issues are life-threatening, or at the very least, they are life-altering.

Feeling tired all the time can cause you to under perform at work, and it prevents you from enjoying activities associated with an active lifestyle. Tired and unmotivated people do the bare minimum to satisfy their requirements, but they don’t innovate and they don’t typically enjoy what they do.

You know what being healthy can do for you, and you’ll have to actively wrestle control back from your dopamine-seeking brain. If you can learn to recognize small rewards that happen instantly when you opt for a healthy lifestyle, you may be able to overcome temptation.

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We are less likely to commit if the reward is not certain

One of the things that makes enjoying immediate rewards so gratifying is that we don’t know what the future holds. Imagine that someone offers to give you $1,000 today or $10,000 10 years from now. Which would you choose?

Even though $10,000 is a significantly larger sum, most people opt to take the $1,000 in quick cash. They may think, “I could really use the grand right now,” or “I might be dead in 10 years,” or “The person who made the offer might change his mind.” It’s normal to worry about the uncertainty of the future and act in favor of the here and now.

When we ignore our long-term health for short-term gain, we will almost certainly end up with nothing. As the old saying goes, “An ounce of prevention is worth a pound of the cure.” We can’t control everything about our health, but we can certainly put forth an effort and make a commitment to wellness.

Making changes that lead to a healthier lifestyle doesn’t have to be hard. Start with small choices such as going for a walk every day or avoiding keeping your favorite snack within easy reach. At first, you’ll crave the instant gratification of lounging on the couch or chowing down, but eventually, you’ll want movement and healthy choices more.

As some point in your journey, the paradigm will shift in your mind. You will appreciate feeling more energetic and less achy, and that reward will overpower your desire to eat a sleeve of cookies. It may take a long time to reach this point, but if you can celebrate small victories every day, you’ll make it.

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Don’t make it harder than it has to be

Making healthy choices becomes more difficult when you try to do everything in absolutes. People who try to become vegan overnight or cut out sugar all at once make their health journey harder. Their first step is so much more drastic, and when they give into temptation, the dopamine hit and the subsequent guilt are also much stronger.

The reward for dramatic change is almost invisible, which means that you’ll lose motivation quickly when you don’t see results. Take small steps toward your goal. Instead of banning all sugar from your diet, cut back on select snacks or tell yourself, “If I want cookies, I am not allowed to buy them. I have to bake them from scratch.” The aspiring vegan would do well to cut out one type of meat at a time instead of emptying the entire contents of their fridge and living off toast and hummus.

You’ve already taken the first step

If you’re reading this, then you are already interested in improving your health. The first step on a journey to wellness is to be more conscious about food choices and exercise. By understanding the forces that could stand in the way of a healthier you, you can make sustainable changes.

Retrain your brain so that its reward response is triggered by different activities. When you make subtle changes over an extended period of time, you’ll readjust your definition of what you find rewarding.

Reference

More by this author

Jolie Choi

Gone through a few heartbreaks and lost hundreds of friends but I am still happy with my life.

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Last Updated on September 17, 2018

10 Reasons Why You Should Get Naked More Often

10 Reasons Why You Should Get Naked More Often

Getting naked is often thought of as an act that should only be reserved for intimacy—and even then some get squirmy! Many people are more comfortable believing that the more clothes you are wearing the better. However, getting naked more often can have great benefits for you. Here are 10 great reasons to get naked more often:

1. It burns more fat.

Your body’s main supply of brown adipose tissue (BAT), or good fat cells, are located around your shoulder blades and neck. When your body is exposed to the elements and is cooler, the BAT proliferates and essentially kills the white adipose tissue, aka bad fat cells. So, not wearing any clothes helps promote this and makes you healthier.

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2. You’ll become comfortable with who you are.

Self-acceptance is hard to come by today. Ask anyone you know and see if they are happy with themselves. Chances are they will say they are too fat, not pretty, and find all of the flaws that they can. In reality, others do not see this. They see that you are beautiful. When you begin to get naked, you learn to appreciate your body and realize how beautiful you really are.

3. It saves you money.

Being naked more often saves on buying new clothing since you are wearing nothing a lot of the time. Be careful when you are in public, though—you may have to put on some clothes!

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4. It increases your immune system.

Being naked and getting exposure to the sun’s rays actually increases your body’s vitamin D levels. Vitamin D is directly related to your immune system. When you have optimal levels of vitamin D, your body’s immune system is impeccable, and you will be better equipped to ward off viruses, including the common cold and flu. So go lay outside naked on your private balcony or in your yard.

5. It makes you face your fears head on.

People cringe today when you mention the words “get naked.” They are so afraid of it—and today’s children are so ingrained with this—that they must wear layer upon layer to deal with their body image. However, when you are naked, you face your fears of body image and self-acceptance, experiencing some of the best moments of your life.

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6. You will feel better in your clothes.

When you do wear clothes (because not everyone has yet accepted being naked in public), you will start to choose clothing that accentuates the parts of your body that you love. You will begin to notice that maybe that muumuu does not flatter your beautiful curves and start wearing clothes that you love.

7. You will embrace vulnerability.

When you put yourself out there, it is a natural reaction to have fear and worry. However, this is an opportunity to embrace being vulnerable. It allows you to think and get down to the core of what really matters and what is of importance to you. When you strip away all of the excess, you are 100% you and willing to take on anything that comes your way.

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8. You will show the world the real you.

Today, we have many ways of altering our appearance from our true body image when we wear clothing. Some people alter their image so much that they fear getting naked with the person they love. It seems crazy that this could even happen; however, the rise in use of breast-enhancing bras and Spanx products has put this idea into people’s minds. This all goes back to being comfortable with your true body image. If a person really does love you, then they should not love you based upon your image. If they do, then you may even decide that the ever-so-uncomfortable leggings that go up above your waist to hold in all of the imperfections may not be worth it after all.

9. You will have fun.

Well, this could go in all sorts of directions. But when you are comfortable with your naked body and see it as being flattering, then life is more fun. You start realizing that you are beautiful and are willing to do more things that you probably would not have done otherwise—with and without your clothes on.

10. You can have intercourse with the lights on.

Many people are self-conscious about the way they look and decide that the less lighting the better when they are intimate with their partner. It’s nothing new. If you survey your best friends, you will probably come to this conclusion too. They may say that it even gets awkward, because they are more concerned with what their partner thinks of their body than just having and enjoying amazing intercourse. When you love the way you look naked, you will also want to have your partner see you at your best.

What are you waiting for? Start spending more time in the buff today and begin to change the way you think about your body.

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