Advertising
Advertising

How to Grow 10x Faster by Picking the Right Battlefield

How to Grow 10x Faster by Picking the Right Battlefield

I believe many of us, either consciously or subconsciously believe that life is a quest of self improvement, a quest that only ends in death.

This is a popular notion, after all, consider the abundance and popularity of self-help books and sites.The focus on improvement is so strong that, according to this graph

The use of the word “improve” has been increasing steadily since the start of the 20th century.

Advertising

    Yet all this focus on a general improvement mean that we often don’t know what to focus on. We want to improve, but we don’t know the answer to the simple question: Improve what?

    Developing the wrong things can complicate or slow down our quests for self improvement.

    Wayne Rooney, the world famous English soccer player has played a number of different positions on the pitch. Because of this he is a skilled all round player. He’s good but he might not be as nearly great as he could be if he decided to play to his strengths and stick to them.

    This is obvious when compared to Cristiano Ronaldo, who has always played to his strengths by focusing on being in forward. Cristiano Ronaldo is considered to be arguably the finest player currently in professional soccer.

    If Ronaldo were to have decided to move about the pitch, playing a great number of different positions, then as he never focused on developing his skills, he would have likely ended up an inferior player than he is today.

    Advertising

    Ultimately it is easier to see your own weaknesses than strengths. This can be worse when you see someone great at something you are not. It is easy to feel compelled to try to match them in their skill. However this disregards the probability that you are better at something than them. Returning to the soccer analogy, if a whole team were to try to match each other, instead of developing their own skills. It would be a mediocre team.

    It is impossible for one person to be great at everything, so developing in a focused way may be the true source of self-improvement or growth that you actually need.

    This notion has been proved in the history of the smartphone too.

    Consider the history of the smartphone[1] Prior to the unveiling of the Iphone in 2007, phone companies thought the future of mobile phones resided durablity, the chipsets, and appearance (for example the popular Motorola RAZR [2] which only really was revolutionary in appearance, not tech).

    Advertising

    Apple however, realized people deep down wanted more efficiency, and something more than just a mobile . Luckily being innovative and improving efficiency have always been Apple’s strengths. In focusing on their strengths, they have revolutionized the mobile phone industry. Whereas everyone was trying to improve upon everything, Apple just made a device that encapsulated everything they already did well.

    Because they played to their strengths they exceeded, outclassed and outsold their competitions, and eventually the competition ended up more or less copying Apple with their own smartphones.

    Improving everything = Becoming average at everything

    The best way to truly improve yourself doesn’t go with finding and getting things you don’t have, but building on the things that you have already.

    This process can be painful and difficult. Whenever we find things we aren’t good at, it is perfectly natural to want to become good at it. However time is finite. Every second you spend going from bad to decent at one thing, is a second you could have spent on going from good to sensational at something else.

    Advertising

    But what exactly should you do?

    1. Clearly identify your strength

    It is a good idea to sit down and work out what exactly your strengths are. Only you know this, you might be a fantastic painter, a skilled engineer, a great sportsperson, a passionate performer, or a great writer….it doesn’t matter. Once you have identified your strengths, hold them, celebrate them! But at the same time accept that it is literally impossible to be great at everything, so why try?

    2. Define it clearly by doing detailed research

    Once you have identified your strengths and skills, spend time to truly learn about them, learn what can be improved and how to go about improving. You can only build on something if you know and understand everything about it. For example if you are already good at communication, look into the importance of tone and body language, and as a result, you will go from a great communicator to an exceptional one.

    3. Breakdown your strength into small parts and start practicing, deliberately

    Once you understand yourself and your skills you can now readily identify what parts you need to build on and what parts you don’t. After this you should practice your skill with the specific aim at improving on on that particular aspect. This is called deliberate practice. If you want to learn more about deliberate practice, I recommend you read our article about it on Lifehack. Once you improve on particular parts, your overall skill level improves dramatically as you are training yourself in a very systematic, strategic way.

    Picking flaws at what you are already good is hard but this is how you can turn from good to great

    This process is extremely difficult and can be initially very disappointing. When you develop skills in something you’re not already good at, you can see obvious progress in not much time at all. However it is much less easy to spot improvements in something you’re already good at. It is easier to spot things you’re not very good at than to spot things lacking in things you are already good at. To see flaws in something others think you are skilled at.

    Therefore it seems to truly excel you need to focus. Develop one thing you’re already good at and keep working on it until you’re the best.

    Reference

    [1] Guardian: The history of smartphones: timeline
    [2] Business Insider:Watch The Incredible 70-Year Evolution Of The Cell Phone

    More by this author

    Leon Ho

    Founder & CEO of Lifehack

    Having Trouble Reaching Goals? This Could Be Why What are Goals? Achieve More By Changing Your Perspectives How Setting Lofty Goals Can Lead You To Unbelievable Success 6 Amazing Vision Board Ideas To Help You Achieve Your Goals How to Create Life Goals And Put Them into Action

    Trending in Smartcut

    1 50 LinkedIn Influencers To Follow, No Matter Your Industry 2 22 Best Habit Tracking Apps You Need in 2020 3 How to Break Bad Habits (The Only Effective Way) 4 15 Daily Rituals of Highly Successful People 5 10 Best Mechanical Keyboards to Type Faster

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on January 6, 2021

    14 Ideas on How to Measure Productivity to Make Progress

    14 Ideas on How to Measure Productivity to Make Progress

    Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

    In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

    For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

    For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

    Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

    Knowing this information we can now better determine what course of action to take with salesperson #1.

    Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

    How to Measure Productivity With Management Techniques

    Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

    1. Identify Long and Short-Term Goals

    Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

    For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

    2. Break Down Goals Into Smaller Weekly Objectives

    Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

    Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

    Advertising

    Productivity = number of new customers ÷ number of sales calls made

    3. Create a System

    Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

    This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

    You can do the same thing and just adapt it to your business.

    Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

    Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

    4. Evaluate, Evaluate, Evaluate!

    We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

    If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

    Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

    Just remember that you and your management style contribute directly to your employees’ productivity.

    5. Use a Ratings Scale

    Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

    Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

    Advertising

    It’s also a good way to track long-term progress and growth in areas that need improvement.

    6. Hire “Mystery Shoppers”

    This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

    You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

    You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

    7. Offer Feedback Forms

    Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

    First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

    Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

    You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

    8. Track Cost Effectiveness

    This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

    Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

    Having this information is very useful in forecasting expenses and estimating budgets.

    9. Use Self-Evaluations

    Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

    Advertising

    Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

    10. Monitor Time Management

    This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

    Time Management Tips to Improve Productivity

      The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

      While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

      11. Analyze New Customer Acquisition

      We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

      Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

      For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

      Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

      Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

      From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

      12. Utilize Peer Feedback

      This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

      Advertising

      Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

      Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

      It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

      13. Encourage Innovation and Don’t Penalize Failure

      When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

      Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

      Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

      14. Use an External Evaluator

      Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

      They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

      While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

      Final Thoughts

      These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

      The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

      The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

      More Productivity Tips

      Featured photo credit: William Iven via unsplash.com

      Reference

      Read Next