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Your Cover Letter Didn’t Bore the Employer, You Did

Your Cover Letter Didn’t Bore the Employer, You Did

If you’ve been playing the job search game long enough, you know what a hassle crafting the perfect cover letter can become. From writing content that demands attention to formatting and editing, it’s a lot of work to put into something that most recruiters only spend about six seconds reviewing.[1] But as the first thing a recruiter may see, your cover letter provides your first (and sometimes only) shot at selling yourself well enough to warrant giving your resume a glance over.

The Common Pitfalls of Traditional Cover Letters

Even all-star candidates sometimes find it difficult to write cover letters. What do you include? How long should it be? To whom should you address it? The answers to these questions could well vary between jobs, companies, and industries, which means you have to do a little extra homework to find which techniques will work best for your own situation.

Other common cover letter mistakes include

  • Focusing too much on your own achievements
  • Sharing the details of every single job
  • Sounding too trite or colloquial
  • Including misspellings and grammar mistakes
  • Coming across as a superfan of the company applied to
  • Writing too much
  • Talking about something uncomfortable, such as reasons why you were fired from a previous job
  • Summarizing your resume

To add to the struggle of writing a noteworthy cover letter, there’s the extra task of tailoring it to for each job and company you apply to. Companies don’t want a generic anybody-could-write-this-for-any-job letter or resume. Using a letter that reads as a fill-in-the-blank prototype doesn’t give a good first impression about your work abilities and ambition.

Why a Strong Cover Letter Matters

Studies show that 90% of hiring managers don’t read cover letters, 97% make a hiring decision based solely off the resume, but nearly 53% of employers prefer candidates that provide a cover letter.

So why does a cover letter even matter if no one is going to read it (or at least read it entirely)?

It proves that you can follow directions.

One, if an employer asks for a cover letter, it shows you can follow directions. You don’t want to sabotage your chances of getting the job by not following each required step, regardless of whether you think the inclusion of a cover letter is important or not.

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It ensures you appear at your best.

Two, when you submit a cover letter, you don’t know if it will be read or not. Cover letters might rank higher in prioritization for some HR departments than others, and putting forth your best effort regardless of whether it will be read can ensure you put your best foot forward – just in case.

It helps you stand out from the pack.

And three, if you can write a strong cover letter (something that many people find difficult), you can use it as a competitive advantage to put you above other applicants. It’s one chance to stand out from the pack, and you should take as many of those chances as you can get.

How to Write a Stand Out Cover Letter

The good news is that you don’t have to be an expert writer to to put together a professional-looking cover letter that will warrant more than just a glance. Take a look at this cover letter format guide that can help transform your cover letter into one that recruiters will want to read:

Avoid colloquialisms.

If you use To Whom It May Concern to begin your cover letter, stop. This antiquated salutation relays two ideas:

First, that you aren’t creative enough to break outside of the same greeting that nearly everyone uses.

And second, that you have no clue who you are addressing and didn’t take the time to find out.

You might think this bland, generic, gender-free salutation is a safe bet. It’s not. If, after some effort, you are not sure who will be reading your cover letter, try using something like Hi [company name]’s recruiting team. Even this simple bit of personalization with the company’s name can help your letter shine a little brighter.

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Other common colloquialisms include “I’d like to apply for…” or “I hope to hear back from you soon.” The recruiter probably knows these things, so you don’t need to include them. Instead, focus on using your cover letter real estate space more effectively by filling it with value, rather that the elements that you think should be there because other peoples’ cover letters have them.

Focus on how your experience will benefit the company.

Oftentimes people spend too much time talking about what they achieved in previous jobs, but they fail to convey how those experiences can potentially benefit the company they are applying at.

Granted, you do need to divulge a little about yourself in your cover letter. But make sure that whatever you decide to talk about ultimately connects to how your talents will be useful within the role you hope to get.

Keep it short and simple.

Given that most recruiters won’t even look at your cover letter, there’s no need to engage in a retelling of your entire job history. Many people think the cover letter should summarize your resume, but this simply isn’t the case. Your resume is the place for you to dive deep into your work history, so you don’t need to rehash it in your cover letter.

Instead, try and focus on a couple standout achievements from your previous jobs, then relate how those specific achievements could prove useful in the position you are applying for.

Also, try to limit your cover letter to a few paragraphs, not including the salutation or closing. Your cover letter should definitely be no more than a page, but it should also be long enough to explain why you’d make the best fit for the position.

Proofread your cover letter (for at least 2 times).

If your cover letter is read (despite the odds against it), you don’t want to have it full of misspellings and grammar errors. This indicates sloppiness and lack of attention to detail, both of which might tell the recruiter what kind of a worker you would be if hired.

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Your safest option is to have someone else review your finished cover letter for typos and errors before you send it in. You can also use a tool like the Grammarly plugin that can help catch minor mistakes.

Here’s what a good cover letter looks like:

1. Must-have Elements for Printed Cover Letter (in order)

Your contact information
Name
Address
City, State, ZIP
Phone Number
Email Address
Their contact information (if you have it)

Name
Title
Company
Address
City, State, ZIP

Salutation

  • First Paragraph – your overall objective and purpose
  • Middle Paragraph(s) – what you can offer the employer if hired. Include how your achievements relate to the position you are applying for.
  • Last Paragraph – Conclusion and thank you for their consideration

Closing – examples are Regards, Best, Cheers, Respectfully Yours, etc.

Signature – this should be handwritten

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2. Must-have Elements for an Email Cover Letter (in order)

Subject Line

Salutation

  • First Paragraph – your overall objective and purpose
  • Middle Paragraph(s) – what you can offer the employer if hired. Include how your achievements relate to the position you are applying for.
  • Last Paragraph – Conclusion and thank you for their consideration

Closing – examples are Regards, Best, Cheers, Respectfully Yours, etc.

Signature

Cover letter writing can seem daunting for many people, but understanding the right format and the must-have elements can help relieve some stress.

Reference

[1] Undercover Recruiter: How Long Do Recruiters Spend Reading Your CV?

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Freelance Writer and Marketing Consultant

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Last Updated on June 19, 2019

10 Best Ted Talks About Procrastination That Will Ignite Your Motivation

10 Best Ted Talks About Procrastination That Will Ignite Your Motivation

There are two types of people in this world; one who wants to complete their work as early as possible and one who wants to delay it as much they can. The first category of this depicts ‘precrastinators’ and the latter one are termed as ‘procrastinators’.

Much has been researched and published about procrastination; most of the studies terming it as detrimental to one’s health and adding to stress levels. Though, there are ‘procrastinating apologists’ as you would call them who proclaim there are a few benefits of it as well. But scientists have argued that the detriments of procrastination far outweigh the short-term benefits of it.

Everybody procrastinates, but not everybody is a procrastinator. Procrastination is habitual, not situational.

For an employee, it means piling up work until the end hours of their shift and then completing it in a hurry. For a student, it means not studying for an exam that is due the next week and cramming up the whole book one night before.

If you fall into this category, do not worry, there have also been articles published and speeches given by successful leaders on how procrastinators aren’t so bad after all.

Here are 10 of the best Ted Talks about procrastination that will help you regain motivation:

1. Inside the Mind of a Master Procrastinator, by Tim Urban

Tim Urban gives his funny uptake on procrastination and dives deep into how a procrastinator’s mind functions. He goes ahead and tells the audience about how ‘precrastinators’ have a rational decision-maker in their mind but in a procrastinator’s mind, there are two other entities existing — the ‘instant gratification monkey’ and ‘the panic monster’

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From the video, you will learn how to stay aware of the ‘instant gratification monkey’ whenever you have to complete a task.

2. The Surprising Habits Of Original Thinkers, by Adam Grant

In this video, Adam Grant builds on the concepts of ‘instant gratification monkey’ and ‘the panic monster,’ and marks a balance between ‘precrastinators’ and procrastinators giving existence to a productive and creative persona.

He talks about how a lot of great personalities in the course of history were procrastinators giving an example of Martin Luther King Jr. delaying the writing of his speech. ‘I have a dream’ was not in the script but was an original phrase by the leader; he opened himself to every possible avenue by not going with the script.

You can learn about how one has to be different and better rather than be the first-mover, going deep into the correlation between original thinkers and procrastinators.

3. An End To Procrastination, by Archana Murthy

According to a survey,[1] 20% of Americans are chronic procrastinators. Study after study shows chronic procrastination isn’t just laziness and poor time-management, but is actually a byproduct of negative emotions such as guilt, anxiety, depression and low self-worth — which is different from the contrary belief.

Archana Murthy gives us an insight into the procrastinator’s plight and provides ways to help the procrastinator in you.

For a fellow procrastinator, you should check out her good advice on how to end it.

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4. Why We Procrastinate, by Vik Nithy

Vik Nithy has already found 23 companies before coming to give his speech on procrastination. He puts forward the structure of our brain, showing the prefrontal cortex as the intelligent one telling us to complete the assignment due next day.

Procrastinators are threatened by complex work which gives them anxiety and that is where Amygdala comes in telling us to find pleasure in other activities.

Going ahead, you’ll from him how to overcome procrastination i.e. planning for goals, time, resources, process, distractions, and for failure.

5. Trust The Procrastinator, by Valerie Brown

Frankly, this is one of the best speeches on procrastination given on the TedTalks platform. Valerie Brown tells us that we live in a society where every body wants everything right now and procrastinators aren’t in those ‘right-now’ people.

She gives us an example of great procrastinators like Leonardo Da Vinci, who regarded himself as a failure at one point of time and took 16 years to complete the Mona Lisa. She gives us another perspective on procrastinators that it isn’t necessarily bad for one’s career or health.

6. Procrastination Is The Key To Problem Solving, by Andrea Jackson

Andrea Jackson gives us her two categories of procrastinators: the accidental procrastinators and the deliberate procrastinators. She puts Leonardo Da Vinci in the former category and Thomas Edison in the latter one.

There is a part where she labels procrastinators as unlocking a supersonic jigsaw puzzle in their head when they procrastinate; it means bringing thousands of ideas in one’s head when one procrastinates and keeps thinking about it. She calls Salvador Dali and Aristotle as deliberate procrastinators where they used to delay work in order to achieve a more creative result.

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In this video, you’ll learn a new perspective about procrastinators.

7. The Vaccination For Procrastination, by Bronwyn Clee

Bronwyn Clee takes us in the psychology of a procrastinator, telling us that fear stops us taking up new work.

She shares how she taught herself to be a decision-maker and not to fear if she will be able to take an action or not. From this video, you will learn how to bring the change in yourself and end procrastination.

8. I’m Not Lazy, I’m Procrastinating, by Victoria Gonzalez

Coming from a millennial, this is more relatable to the younger generation.

Victoria Gonzalez tells us that procrastination has nothing do with time-management skills. In fact, a procrastinator puts off work but with an intention to complete it; lazy people are the opposite of that who don’t even try.

9. Change Anything! Use Skillpower Over Willpower, by AI Wizler

Al Wizler, cofounder of VitalSmarts, gives us an example of her mother’s smoking habits which she wanted to quit but she just couldn’t even after trying for years. Eventually, she died of cancer.

He reminds us to the need to take control of the forces that influence our decisions, rather than letting them take control of ourselves.

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In this video, you’ll learn the importance of self-reflection, identifying your behaviours, and getting to work on it.

10. How To Motivate Yourself To Change Your Behaviour, by Tali Sharot

Tali Sharot, a neuroscientist explains how we behave when put through alternating situations.

She has found that people get to work when they are rewarded for an action immediately. Procrastinators can get themselves to work and reward themselves for it, which will lead to a change in their behaviour if they actually start that process of working sooner and completing it.

In this video, you’ll learn about the role of celebrating small wins and tracking your progress when you’re trying to reach your goals.

The Bottom Line

Procrastinators can find all kinds of advices on TedTalks.

A few of them, defending the idea and proclaiming that it actually allows for a more creative process and one that people shouldn’t feel so guilty about. Some of them, giving suggestions on how to put an end to it and making you a faster worker.

It all depends on how you want to perceive it and if you want to, you can find the cure for this ailment.

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Featured photo credit: Han Chau via unsplash.com

Reference

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