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Your Cover Letter Didn’t Bore the Employer, You Did

Your Cover Letter Didn’t Bore the Employer, You Did

If you’ve been playing the job search game long enough, you know what a hassle crafting the perfect cover letter can become. From writing content that demands attention to formatting and editing, it’s a lot of work to put into something that most recruiters only spend about six seconds reviewing.[1] But as the first thing a recruiter may see, your cover letter provides your first (and sometimes only) shot at selling yourself well enough to warrant giving your resume a glance over.

The Common Pitfalls of Traditional Cover Letters

Even all-star candidates sometimes find it difficult to write cover letters. What do you include? How long should it be? To whom should you address it? The answers to these questions could well vary between jobs, companies, and industries, which means you have to do a little extra homework to find which techniques will work best for your own situation.

Other common cover letter mistakes include

  • Focusing too much on your own achievements
  • Sharing the details of every single job
  • Sounding too trite or colloquial
  • Including misspellings and grammar mistakes
  • Coming across as a superfan of the company applied to
  • Writing too much
  • Talking about something uncomfortable, such as reasons why you were fired from a previous job
  • Summarizing your resume

To add to the struggle of writing a noteworthy cover letter, there’s the extra task of tailoring it to for each job and company you apply to. Companies don’t want a generic anybody-could-write-this-for-any-job letter or resume. Using a letter that reads as a fill-in-the-blank prototype doesn’t give a good first impression about your work abilities and ambition.

Why a Strong Cover Letter Matters

Studies show that 90% of hiring managers don’t read cover letters, 97% make a hiring decision based solely off the resume, but nearly 53% of employers prefer candidates that provide a cover letter.

So why does a cover letter even matter if no one is going to read it (or at least read it entirely)?

It proves that you can follow directions.

One, if an employer asks for a cover letter, it shows you can follow directions. You don’t want to sabotage your chances of getting the job by not following each required step, regardless of whether you think the inclusion of a cover letter is important or not.

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It ensures you appear at your best.

Two, when you submit a cover letter, you don’t know if it will be read or not. Cover letters might rank higher in prioritization for some HR departments than others, and putting forth your best effort regardless of whether it will be read can ensure you put your best foot forward – just in case.

It helps you stand out from the pack.

And three, if you can write a strong cover letter (something that many people find difficult), you can use it as a competitive advantage to put you above other applicants. It’s one chance to stand out from the pack, and you should take as many of those chances as you can get.

How to Write a Stand Out Cover Letter

The good news is that you don’t have to be an expert writer to to put together a professional-looking cover letter that will warrant more than just a glance. Take a look at this cover letter format guide that can help transform your cover letter into one that recruiters will want to read:

Avoid colloquialisms.

If you use To Whom It May Concern to begin your cover letter, stop. This antiquated salutation relays two ideas:

First, that you aren’t creative enough to break outside of the same greeting that nearly everyone uses.

And second, that you have no clue who you are addressing and didn’t take the time to find out.

You might think this bland, generic, gender-free salutation is a safe bet. It’s not. If, after some effort, you are not sure who will be reading your cover letter, try using something like Hi [company name]’s recruiting team. Even this simple bit of personalization with the company’s name can help your letter shine a little brighter.

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Other common colloquialisms include “I’d like to apply for…” or “I hope to hear back from you soon.” The recruiter probably knows these things, so you don’t need to include them. Instead, focus on using your cover letter real estate space more effectively by filling it with value, rather that the elements that you think should be there because other peoples’ cover letters have them.

Focus on how your experience will benefit the company.

Oftentimes people spend too much time talking about what they achieved in previous jobs, but they fail to convey how those experiences can potentially benefit the company they are applying at.

Granted, you do need to divulge a little about yourself in your cover letter. But make sure that whatever you decide to talk about ultimately connects to how your talents will be useful within the role you hope to get.

Keep it short and simple.

Given that most recruiters won’t even look at your cover letter, there’s no need to engage in a retelling of your entire job history. Many people think the cover letter should summarize your resume, but this simply isn’t the case. Your resume is the place for you to dive deep into your work history, so you don’t need to rehash it in your cover letter.

Instead, try and focus on a couple standout achievements from your previous jobs, then relate how those specific achievements could prove useful in the position you are applying for.

Also, try to limit your cover letter to a few paragraphs, not including the salutation or closing. Your cover letter should definitely be no more than a page, but it should also be long enough to explain why you’d make the best fit for the position.

Proofread your cover letter (for at least 2 times).

If your cover letter is read (despite the odds against it), you don’t want to have it full of misspellings and grammar errors. This indicates sloppiness and lack of attention to detail, both of which might tell the recruiter what kind of a worker you would be if hired.

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Your safest option is to have someone else review your finished cover letter for typos and errors before you send it in. You can also use a tool like the Grammarly plugin that can help catch minor mistakes.

Here’s what a good cover letter looks like:

1. Must-have Elements for Printed Cover Letter (in order)

Your contact information
Name
Address
City, State, ZIP
Phone Number
Email Address
Their contact information (if you have it)

Name
Title
Company
Address
City, State, ZIP

Salutation

  • First Paragraph – your overall objective and purpose
  • Middle Paragraph(s) – what you can offer the employer if hired. Include how your achievements relate to the position you are applying for.
  • Last Paragraph – Conclusion and thank you for their consideration

Closing – examples are Regards, Best, Cheers, Respectfully Yours, etc.

Signature – this should be handwritten

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2. Must-have Elements for an Email Cover Letter (in order)

Subject Line

Salutation

  • First Paragraph – your overall objective and purpose
  • Middle Paragraph(s) – what you can offer the employer if hired. Include how your achievements relate to the position you are applying for.
  • Last Paragraph – Conclusion and thank you for their consideration

Closing – examples are Regards, Best, Cheers, Respectfully Yours, etc.

Signature

Cover letter writing can seem daunting for many people, but understanding the right format and the must-have elements can help relieve some stress.

Reference

[1] Undercover Recruiter: How Long Do Recruiters Spend Reading Your CV?

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Last Updated on September 22, 2020

How to Wake Up Early: 6 Things Early Risers Do

How to Wake Up Early: 6 Things Early Risers Do

You have probably heard the success stories about people who wake up early. Apple CEO Tim Cook, Oprah Winfrey, and Olympic medalist Caroline Burckle all talk about the positive impact of waking up early on their lives.

Even though many assign a portion of their success to waking up early, many find it difficult to make the switch. While most people know what needs to happen to change their life, they find then difficult to implement consistently. To understand how to wake up early, you need to tap into the wisdom of those already doing it.

Here are the 6 things early risers do:

1. Stop Procrastinating

The first thing you need to do when you want to learn how to wake up early is to go to sleep earlier. Stop procrastinating. You will find it much easier to wake up when you are getting the proper amount of sleep. Set a bedtime that allows you to get 8-hours of sleep and hold yourself accountable.

The problem most of you will have at first is how tired you will feel. If you are someone who goes to sleep after midnight, waking up by 6 a.m. will not be easy. The reason you need to push through that initial difficulty is that you are going to be very tired at the end of the day. Realistically, you probably would fall asleep at your desk or doze off on your lunch break. Either way, waking up early no matter how you feel will motivate you to go sleep at the proper time that night.

Think of it as someone who procrastinated until the night before their project was due. Having done this myself, you do what you need to do to complete the project, whether that means working all night or cutting some corners because you don’t have time to triple-check your work.

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After you turn in your project, you feel both exhaustion and jubilation. After you make it through the workday and crash at home, you promise yourself you’ll never wait until the last minute again. This same feeling will happen when you force yourself to wake up early no matter what time you went to sleep. You are going to promise yourself you will go to bed at the right time.

Most people don’t go to bed when they should because they know they will ultimately make it up in the morning.

2. Pace Yourself

If you want to start waking up a couple of hours earlier each day, you may not be able to make that change all at once. It stands to reason the more drastic the shift, the more difficult it will be.

So, instead of trying to adjust your sleep pattern by several hours, start in 15-minute or 30-minute intervals.[1] If you wake up 30 minutes earlier each week, you will be a morning person by the end of the month. This may feel like you are drawing out your goal but in reality, you are accomplishing it much quicker than most. Most people who are naturally night owls find it difficult to completely change their sleep habits overnight.

Think of it as someone who is trying to quit drinking coffee. Outside of the fact you may enjoy the taste of coffee, your body is used to operating with a certain amount of caffeine and sugar. Some will be able to quit overnight and their body will adjust accordingly. And if you are one of those people, then do what works for you.

However, if you were to take an incremental approach, then you may first start drinking your coffee black. Then, you could switch to decaf before slowly lowering the amount of coffee you drink each day. As you can see, this approach will help minimize the feeling of withdrawal while getting the results you want.

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3. Watch Your Lighting

Light reduces your body’s production of the sleep-inducing melatonin hormone. In practical terms, your body naturally wants to be awake when the sun is up and go to sleep when the sun is down. This is called your circadian rhythm.

In the technology-driven world we currently live in, you likely look at a screen or two before bed. Studies show television and phone screens trick your body into thinking the sun is up. As a result, your body starts producing less melatonin. To help you fall asleep, you should stop looking at screens at least an hour before bed.

This can also mean that if you want to wake up before the sun, looking at your screen when you wake up can help you to stay awake.

Peter Balyta, the President of Education Technology for Texas Instruments says he wakes up at 5:20 a.m. and scans his emails before starting his day. This is also true for M.I.T. president L. Rafael Rief. He wakes up around 5 or 5:30 a.m. and checks his phone for anything urgent.[2]

4. Make It Worth Your Time

Have you ever woken up early but went back to sleep because you didn’t have a reason to stay up? To put it another way, have you ever fallen asleep because you didn’t have anything better to do?

If you want to be excited about going to sleep and waking up early, then you need to give yourself a reason to be excited. You can accomplish this by listing the three things you want to accomplish the next morning. Notice I said “want” and not “need” to accomplish. You don’t want to be dragging yourself into the next morning kicking and screaming.

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Your list should not only include what you want to accomplish but also why you want to accomplish it. If you want to take it a step further, list the consequences of not waking up early.

People who have figured out how to wake up early are shown to be more successful, persistent, and proactive in their life. They tend to be happier and handle stress better. It is also shown that people who wake up early procrastinate less.[3] If you find any of these benefits something you want to add in your life, then waking up early is shown to help.

5. Avoid Binging

There is a difference between sleeping and getting a good night’s sleep. Sure, you can drink alcohol and fall asleep, but you will not be getting quality rest. You will wake up feeling as though you slept for only a couple hours.

It is best to stop drinking at least 4 hours before bedtime. Binge drinking is known to impact your sleep-inducing melatonin hormone levels for up to a week. The same holds true with eating a large meal right before bed. It is not that your body can’t process food and sleep at the same time. The main concern has more to do with the possibility of indigestion or heartburn than anything else.

If you find yourself dealing with either of these symptoms, then you may want to stop eating at least two hours before bed.

6. Get the Blood Flowing

Those who have mastered the technique of how to wake up early tend to start each morning with movement.

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Your first movement is to get out of bed. To help you get out of bed, have your alarm far enough away that you need to get up and turn it off. Before you allow yourself to contemplate going back to sleep, take a moment, and do 10 push-ups or 10 jumping jacks. Think of each exercise as you taking one step further from being able to go back to sleep.

Mellody Hobson, President of Ariel Investments wakes up at 4 a.m. each morning. She starts each day by exercising. Her exercises include running, weight lifting, swimming, and cycling.

You decide for yourself how you want to get your blood flowing. Whether you want to go on a walk, workout at the gym, or do something at home, make sure you are scheduling time to exercise.

Final Thoughts

The key to understanding how to wake up early is to recognize that it is heavily driven by the actions you take the night before. You will wake up early if you go to bed at a good time and get the proper amount of sleep.

By taking the time to prepare yourself both mentally and physically each night, you can ensure you are positioned for success the next morning. Once you have taken the proper actions the night before, make sure you use that momentum to start your day, on time.

The goal is to make the actions you want to take as easy as possible. The key to changing your life is to discover a way to have the wind at your back, going in the direction you want.

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Featured photo credit: Laura Chouette via unsplash.com

Reference

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