Advertising
Advertising

How to Get Your Great Ideas Heard with Just One Page of Proposal

How to Get Your Great Ideas Heard with Just One Page of Proposal

Do you feel painful when you’re reading a proposal with hundreds of pages? The same feeling goes for people who write them.

People struggle about how to write a good and comprehensive proposal and get their ideas heard. But they don’t want to receive a comment saying ‘too long didn’t read’. So it’s time to make good use of executive summary to highlight your ideas as no one will really read through every single word if there’re hundreds of pages.

An executive summary summarizes a report, proposal, or any kind of document. Unlike an abstract, an executive summary is a condensed version of the full document rather than an overview or orientation. It is mainly produced for business proposals, allowing readers to be rapidly acquainted with a large body of material without actually reading it.

A good executive summary can impress your readers immediately. Here I’ll provide everything you need for a good executive summary.

An executive summary is your pitch.

Imagine you’re in a bookstore looking for a book. How would you decide which one to be bought? I’m sure you’ll have a look at the cover, and then turn to its back and read its summary.

An executive summary is similar. It is an essential gateway for your business plan to get read. The aim of it is to grab readers’ attention and make them want to know more about whatever the document is presenting.

Advertising

While for an entrepreneur, the one who writes the document, it is also important. Writing an executive summary helps you to develop a better vision of your business, and you have a more visualized picture of your story. You will come to know which aspect of your company has the clearest selling points and which requires more clarification.

Keep it to one page, followed by easy-to-skim subsections.

An executive summary is to grab attention instead of to provide details. So you should keep it short and concise.

One page should be enough to cover all the essential elements of an executive summary. Emphasize your main points and highlight those important findings or special ideas only. Don’t try to present all the graphs and figures in such limited space. And don’t waste a single word in an executive summary. Every word should exist with a clear purpose there.

Subheading is always important. By dividing your document into subsections, readers can skim through it quickly and easily. They can grasp your ideas within a minute or two by only reading the subheadings. This also helps you to organize your ideas in a much clearer way, which would be easier for readers to follow.

Make each section clear with the following structure.

Generally, a well-structured executive summary should include:

  • the mission statement
  • company information/background
  • (growth) highlights
  • your products/services
  • a summary of future plans

But what exactly should be included in different parts of an executive summary?

Advertising

It’s straightforward for the mission statement. It explains what your business is all about and the goal of your business.

For the part about company information/background, think of the important events of your company history. When was your business formed? Where was it formed? Who founded it? What are their roles. You can also mention the size of your business and anything you think remarkable.

What makes your business outstanding? When you talk about highlights, you can include examples of business growth, such as financial or market highlights. Profit margin, market share, or any index you find impressive. Graphs and charts can be also included. But one or two will do.

You should also briefly describe your products/services you provide. Consider if your readers are familiar with your products or services. Try to provide a slightly more detailed description if your readers are not familiar with them.

A summary of future plans is to explain where you would like to take your business. It can be in short-term or in long-term. Your readers are interested to know if you share the same vision.

Some good examples of executive summary

Let’s take a look at the below extract which outlines what information the report deals with and see if you think it’s good.

Advertising

Example 1

It (the report) highlights what type of consumer buying or business buying behaviors are displayed in the purchase of a product or service and explains why each behavior may occur. This enables a conclusion to be drawn from applying theory to reality.

What do you think? Good or bad?

I’d say it’s not a good one. It indeed briefly presents the idea of the report but it fails to provide a summary of the results gained, conclusions drawn and recommendations made. Readers gain nothing after reading such executive summary.

Example 2

The below is an extract from a sample executive summary for a Washington, D.C., bakery:

Advertising

By creating a new niche in the restaurant industry, Rutabaga Sweets will increase sales by more than $145,000 over three years while maintaining a gross margin of 80%. Through a philosophy of “nothing but the best” regarding both product and service, Rutabaga Sweets will establish itself as an exceptional dessert bar in Washington DC. We also will gain a competitive advantage in take out and catered desserts.

See the difference? It provides figures and a concrete summary instead of a vague one. While your readers are reading, they can really feel your determination from your wordings.

If you’re interested in reading more good examples, you can refer to this one for an online pharmacy and this one for a pet care service center.

Remember, your executive summary is the first and probably the only chance for you to impress your readers. So avoid any silly mistakes and be ready to showcase your brilliant ideas!

Featured photo credit: Flaticon via flaticon.com

More by this author

Sheba Leung

Translator. Sport lover. Traveler.

How Self-Motivation Can Be Easier When You Find Your True Calling How To Stop Being Lazy By Overcoming Your Biological Limitations The Only Guide You Need for the Best Movies to Watch How to Get Your Great Ideas Heard with Just One Page of Proposal Everything Is Neutral, Whether It’s Good Or Bad Is Attached To What You Think

Trending in Productivity

1 5 Values of an Effective Leader 2 How to Motivate People Around You and Inspire Them 3 The Importance of Reminders (And How to Make a Reminder Work) 4 30 Practical Ideas to Create Your Best Morning Routine 5 Is People Management the Right Career Path for You?

Read Next

Advertising
Advertising
Advertising

Last Updated on July 21, 2021

The Importance of Reminders (And How to Make a Reminder Work)

The Importance of Reminders (And How to Make a Reminder Work)

No matter how well you set up your todo list and calendar, you aren’t going to get things done unless you have a reliable way of reminding yourself to actually do them.

Anyone who’s spent an hour writing up the perfect grocery list only to realize at the store that they forgot to bring the list understands the importance of reminders.

Reminders of some sort or another are what turn a collection of paper goods or web services into what David Allen calls a “trusted system.”[1]

A lot of people resist getting better organized. No matter what kind of chaotic mess, their lives are on a day-to-day basis because they know themselves well enough to know that there’s after all that work they’ll probably forget to take their lists with them when it matters most.

Fortunately, there are ways to make sure we remember to check our lists — and to remember to do the things we need to do, whether they’re on a list or not.

In most cases, we need a lot of pushing at first, for example by making a reminder, but eventually we build up enough momentum that doing what needs doing becomes a habit — not an exception.

Advertising

From Creating Reminders to Building Habits

A habit is any act we engage in automatically without thinking about it.

For example, when you brush your teeth, you don’t have to think about every single step from start to finish; once you stagger up to the sink, habit takes over (and, really, habit got you to the sink in the first place) and you find yourself putting toothpaste on your toothbrush, putting the toothbrush in your mouth (and never your ear!), spitting, rinsing, and so on without any conscious effort at all.

This is a good thing because if you’re anything like me, you’re not even capable of conscious thought when you’re brushing your teeth.

The good news is you already have a whole set of productivity habits you’ve built up over the course of your life. The bad news is, a lot of them aren’t very good habits.

That quick game Frogger to “loosen you up” before you get working, that always ends up being 6 hours of Frogger –– that’s a habit. And as you know, habits like that can be hard to break — which is one of the reasons why habits are so important in the first place.

Once you’ve replaced an unproductive habit with a more productive one, the new habit will be just as hard to break as the old one was. Getting there, though, can be a chore!

Advertising

The old saw about anything you do for 21 days becoming a habit has been pretty much discredited, but there is a kernel of truth there — anything you do long enough becomes an ingrained behavior, a habit. Some people pick up habits quickly, others over a longer time span, but eventually, the behaviors become automatic.

Building productive habits, then, is a matter of repeating a desired behavior over a long enough period of time that you start doing it without thinking.

But how do you remember to do that? And what about the things that don’t need to be habits — the one-off events, like taking your paycheck stubs to your mortgage banker or making a particular phone call?

The trick to reminding yourself often enough for something to become a habit, or just that one time that you need to do something, is to interrupt yourself in some way in a way that triggers the desired behavior.

The Wonderful Thing About Triggers — Reminders

A trigger is anything that you put “in your way” to remind you to do something. The best triggers are related in some way to the behavior you want to produce.

For instance, if you want to remember to take something to work that you wouldn’t normally take, you might place it in front of the door so you have to pick it up to get out of your house.

Advertising

But anything that catches your attention and reminds you to do something can be a trigger. An alarm clock or kitchen timer is a perfect example — when the bell rings, you know to wake up or take the quiche out of the oven. (Hopefully you remember which trigger goes with which behavior!)

If you want to instill a habit, the thing to do is to place a trigger in your path to remind you to do whatever it is you’re trying to make into a habit — and keep it there until you realize that you’ve already done the thing it’s supposed to remind you of.

For instance, a post-it saying “count your calories” placed on the refrigerator door (or maybe on your favorite sugary snack itself)  can help you remember that you’re supposed to be cutting back — until one day you realize that you don’t need to be reminded anymore.

These triggers all require a lot of forethought, though — you have to remember that you need to remember something in the first place.

For a lot of tasks, the best reminder is one that’s completely automated — you set it up and then forget about it, trusting the trigger to pop up when you need it.

How to Make a Reminder Works for You

Computers and ubiquity of mobile Internet-connected devices make it possible to set up automatic triggers for just about anything.

Advertising

Desktop software like Outlook will pop up reminders on your desktop screen, and most online services go an extra step and send reminders via email or SMS text message — just the thing to keep you on track. Sandy, for example, just does automatic reminders.

Automated reminders can help you build habits — but it can also help you remember things that are too important to be trusted even to habit. Diabetics who need to take their insulin, HIV patients whose medication must be taken at an exact time in a precise order, phone calls that have to be made exactly on time, and other crucial events require triggers even when the habit is already in place.

My advice is to set reminders for just about everything — have them sent to your mobile phone in some way (either through a built-in calendar or an online service that sends updates) so you never have to think about it — and never have to worry about forgetting.

Your weekly review is a good time to enter new reminders for the coming weeks or months. I simply don’t want to think about what I’m supposed to be doing; I want to be reminded so I can think just about actually doing it.

I tend to use my calendar for reminders, mostly, though I do like Sandy quite a bit.

More on Building Habits

Featured photo credit: Unsplash via unsplash.com

Advertising

Reference

[1] Getting Things Done: Trusted System

Read Next