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How to Get Your Great Ideas Heard with Just One Page of Proposal

How to Get Your Great Ideas Heard with Just One Page of Proposal

Do you feel painful when you’re reading a proposal with hundreds of pages? The same feeling goes for people who write them.

People struggle about how to write a good and comprehensive proposal and get their ideas heard. But they don’t want to receive a comment saying ‘too long didn’t read’. So it’s time to make good use of executive summary to highlight your ideas as no one will really read through every single word if there’re hundreds of pages.

An executive summary summarizes a report, proposal, or any kind of document. Unlike an abstract, an executive summary is a condensed version of the full document rather than an overview or orientation. It is mainly produced for business proposals, allowing readers to be rapidly acquainted with a large body of material without actually reading it.

A good executive summary can impress your readers immediately. Here I’ll provide everything you need for a good executive summary.

An executive summary is your pitch.

Imagine you’re in a bookstore looking for a book. How would you decide which one to be bought? I’m sure you’ll have a look at the cover, and then turn to its back and read its summary.

An executive summary is similar. It is an essential gateway for your business plan to get read. The aim of it is to grab readers’ attention and make them want to know more about whatever the document is presenting.

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While for an entrepreneur, the one who writes the document, it is also important. Writing an executive summary helps you to develop a better vision of your business, and you have a more visualized picture of your story. You will come to know which aspect of your company has the clearest selling points and which requires more clarification.

Keep it to one page, followed by easy-to-skim subsections.

An executive summary is to grab attention instead of to provide details. So you should keep it short and concise.

One page should be enough to cover all the essential elements of an executive summary. Emphasize your main points and highlight those important findings or special ideas only. Don’t try to present all the graphs and figures in such limited space. And don’t waste a single word in an executive summary. Every word should exist with a clear purpose there.

Subheading is always important. By dividing your document into subsections, readers can skim through it quickly and easily. They can grasp your ideas within a minute or two by only reading the subheadings. This also helps you to organize your ideas in a much clearer way, which would be easier for readers to follow.

Make each section clear with the following structure.

Generally, a well-structured executive summary should include:

  • the mission statement
  • company information/background
  • (growth) highlights
  • your products/services
  • a summary of future plans

But what exactly should be included in different parts of an executive summary?

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It’s straightforward for the mission statement. It explains what your business is all about and the goal of your business.

For the part about company information/background, think of the important events of your company history. When was your business formed? Where was it formed? Who founded it? What are their roles. You can also mention the size of your business and anything you think remarkable.

What makes your business outstanding? When you talk about highlights, you can include examples of business growth, such as financial or market highlights. Profit margin, market share, or any index you find impressive. Graphs and charts can be also included. But one or two will do.

You should also briefly describe your products/services you provide. Consider if your readers are familiar with your products or services. Try to provide a slightly more detailed description if your readers are not familiar with them.

A summary of future plans is to explain where you would like to take your business. It can be in short-term or in long-term. Your readers are interested to know if you share the same vision.

Some good examples of executive summary

Let’s take a look at the below extract which outlines what information the report deals with and see if you think it’s good.

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Example 1

It (the report) highlights what type of consumer buying or business buying behaviors are displayed in the purchase of a product or service and explains why each behavior may occur. This enables a conclusion to be drawn from applying theory to reality.

What do you think? Good or bad?

I’d say it’s not a good one. It indeed briefly presents the idea of the report but it fails to provide a summary of the results gained, conclusions drawn and recommendations made. Readers gain nothing after reading such executive summary.

Example 2

The below is an extract from a sample executive summary for a Washington, D.C., bakery:

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By creating a new niche in the restaurant industry, Rutabaga Sweets will increase sales by more than $145,000 over three years while maintaining a gross margin of 80%. Through a philosophy of “nothing but the best” regarding both product and service, Rutabaga Sweets will establish itself as an exceptional dessert bar in Washington DC. We also will gain a competitive advantage in take out and catered desserts.

See the difference? It provides figures and a concrete summary instead of a vague one. While your readers are reading, they can really feel your determination from your wordings.

If you’re interested in reading more good examples, you can refer to this one for an online pharmacy and this one for a pet care service center.

Remember, your executive summary is the first and probably the only chance for you to impress your readers. So avoid any silly mistakes and be ready to showcase your brilliant ideas!

Featured photo credit: Flaticon via flaticon.com

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Sheba Leung

Translator. Sport lover. Traveler.

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Last Updated on December 10, 2019

How to Stay Motivated and Reach Your Big Goals in Life

How to Stay Motivated and Reach Your Big Goals in Life

It is hardly a secret that the key to successfully accomplishing one goal after another is staying motivated. There are, of course, tasks which successful people may not like at all, yet they find motivation to complete them because they recognize how each particular task serves a greater goal.

So how to stay motivated most of the time? Here are 5 simple yet effective ways on how to stay motivated and get what you want:

1. Find Your Good Reasons

Anything you do, no matter how simple, has a number of good reasons behind it.

You may not be able to find good reasons to do some tasks at first but, if you take just a few moments to analyze them, you will easily spot something good. We also have many tasks which don’t need any reasoning at all – we’ve been doing them for so long that they feel natural.

If you’re ever stuck with some tasks you hate and there seems to be no motivation to complete it whatsoever, here’s what you need to do: find your good reasons.

Even when you set goals, there needs to be reasons behind these goals. They may not be obvious, but stay at it until you see some, as this will bring your motivation back and will help you finish the task.

Some ideas for what a good reason can be:

  • A material reward – quite often, you will get paid for doing something you normally don’t like doing at all.
  • Personal gain – you will learn something new or will perhaps improve yourself in a certain way.
  • A feeling of accomplishment – at least you’ll be able to walk away feeling great about finding the motivation and courage to complete such a tedious task.
  • A step closer to your bigger goal – even the biggest accomplishments in history have started small and relied on simple and far less pleasant tasks than you might be working on. Every task you complete brings you closer to the ultimate goal, and acknowledging this always feels good.

2. Make It Fun

When it comes to motivation, attitude is everything. Different people may have completely opposite feelings towards the same task: some will hate it, others will love it.

Why do you think this happens? It’s simple: some of us find ways to make any task interesting and fun to do!

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Take sports for example. Visiting your local gym daily for a half-an-hour workout session sounds rather boring to some. Yet many others love the idea!

They like exercising not only because they recognize the good reasons behind it, but simply because it’s fun! At certain time of their daily schedule, they find going to gym to be the best thing to do, simply because nothing else will fit their time and lifestyle so perfectly.

Depending on how you look at it, you can have fun doing just about anything! Just look for ways of having fun, and you’ll find them!

A simple approach is to start working on any task by asking yourself a few questions:

  • How can I enjoy this task?
  • What can I do to make this task fun for myself and possibly for others?
  • How can I make this work the best part of my day?

As long as you learn to have the definite expectation of any task being potentially enjoyable, you will start to feel motivated.

Some of you will probably think of a thing or two which are valid exceptions from this statement, like something you always hate doing no matter how hard you try making it fun. You’re probably right, and that’s why I don’t claim everything to be fun.

However, most tasks have a great potential of being enjoyable, and so looking for ways to have fun while working is definitely a good habit to acquire.

3. Change Your Approach And Don’t Give Up

When something doesn’t feel right, it’s always a good time to take a moment and look for a different approach for the task.

You may be doing everything correctly and most efficiently, but such approach isn’t necessarily the most motivating one. Quite often, you can find a number of obvious tweaks to your current approach which will both change your experience and open up new possibilities.

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That’s why saying “one way or another” is so common — if you really want to accomplish your goal, there is always a way; and most likely, there’s more than one way.

If a certain approach doesn’t work for you, find another one, and keep trying until you find the one which will both keep you motivated and get you the desired results.

Some people think that trying a different approach means giving up. They take pride in being really stubborn and refusing to try any other options on their way towards the goal.

My opinion on this is that the power of focus is great, but you should be focusing on your goal, and not limiting your options by focusing on just one way to accomplish it it.

4. Recognize Your Progress

Everything you may be working on can be easily split into smaller parts and stages. For most goals, it is quite natural to split the process of accomplishing them into smaller tasks and milestones. There are a few reasons behind doing this, and one of them is tracking your progress.

We track our progress automatically with most activities. But to stay motivated, you need to recognize your progress, not merely track it.

Here’s how tracking and recognizing your progress is different:

Tracking is merely taking a note of having reached a certain stage in your process. Recognizing is taking time to look at a bigger picture and realize where exactly you are, and how much more you have left to do.

For example, if you’re going to read a book, always start by going through the contents table. Getting familiar with chapter titles and memorizing their total number will make it easier for you to recognize your progress as you read. Confirming how many pages your book has before starting it is also a good idea.

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You see, reading any book you will be automatically looking at page numbers and chapter titles, but without knowing the total number of pages, this information will have little meaning.

Somehow, it is human nature to always want things to happen in short term or even at once. Even though we split complex tasks into simpler actions, we don’t quite feel the satisfaction until all is done and the task is fully complete.

For many scenarios though, the task is so vast that such approach will drain all the motivation out of you long before you have a chance to reach your goal. That’s why it is important to always take small steps and recognize the positive different and progress made. This is how your motivation can sustain in long term.

5. Reward Yourself

This is a trick everyone likes: rewarding yourself is always pleasant. This is also one of the easiest and at the same time most powerful ways to stay motivated!

Feeling down about doing something? Dread the idea of working on some task? Hate the whole idea of working? You’re not alone.

Right from the beginning, agree on some deliverables which will justify yourself getting rewarded. As soon as you get one of the agreed results, take time to reward yourself in some way.

For some tasks, just taking a break and relaxing for a few minutes will do.

For others, you may want to get a fresh cup of coffee and even treat yourself a dessert.

For even bigger and more demanding tasks, reward yourself by doing something even more enjoyable, like going to a cinema or taking a trip to some place nice, or even buying yourself something.

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Your progress may not seem to others like anything worth celebrating but, take time and do it anyway! It is your task and your reward, so any ways to stay motivated are good.

The more you reward yourself for the honestly made progress, the more motivated you will feel about reaching new milestones, thus finally accomplishing your goal.

Mix and Match

Now that you have these five ways of staying motivated, it is a good moment to give you the key to them all: mix and match!

Pick one of the techniques and apply it to your situation. If it doesn’t work, or if you simply want to get more motivated, try another technique right way. Mix different approaches and match them to your task for the best results.

Just think about it: Finding good reasons to work on your task is bound to helping you feel better; and identifying ways to make it fun will help you enjoy the task even more.

Or, if you plan a few points for easier tracking of your progress and on top of that, agree on rewarding yourself as you go; this will make you feel most motivated about anything you have to work through.

More to Boost Your Motivation

Featured photo credit: Lucas Lenzi via unsplash.com

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