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Elon Musk’s Secret to Leading Changes in the World: Transformational Leadership

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Elon Musk’s Secret to Leading Changes in the World: Transformational Leadership

Elon Musk plans to send tourists around the moon, colonists to Mars and hack our brains. Yes, it sounds totally insane and impossible! Yet, as the co-founder of PayPal and CEO of SpaceX and Tesla, he has already achieved the unthinkable – seamless transactions of cash across the internet, creating a reusable rocket and landing it vertically on a floating platform.

His secret to success? He doesn’t lead teams like ordinary leaders. He is a transformational leader.

What is Transformational Leadership

Transformational leadership is a kind of leadership which the leader doesn’t just tell team members to do what he/she thinks is right. Instead they work with them to identify the potential opportunities and problems, and develop the strategies with them.

Transformational leaders[1] are just that – those men and women who change the world. With an uncanny ability to spot the antiquated and inefficient components in established systems, they use a team and constant feedback, to tweak and alter the systems, plugging monetary drains as well, or setting up completely new models, their vision realized, dream accomplished.

Characteristics of Transformational Leaders

Leaders who change the world share these traits in common:

They’re able to create a great vision.

They see a need and are able to envision an answer or gather their team players to brainstorm possible solutions. The vision becomes their mission.

They empathize with their employees.

They work side-by-side with their team members on projects. Though they’re the team leader, they’re able to positively influence their team through close rapport. They’re in-tune with their team players needs and concerns.

They never stop to inspire their members. 

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These leaders know they are responsible for the team. It is their job to inspire, keep everyone’s head in the game and cheer the team on to the finish line.

They provide all the support members need. 

The goal of a transformational leader is not only completing the task, but also providing the tools and encouragement to team players during the mission in order to develop future leaders.

Real Life Examples of Amazing Transformational Leaders

There’re a lot of successful transformational leaders who have inspired their team and the world. Let’s look at some of the examples.

Richard Branson: the king of taking care of the team

Richard Branson, founder and CEO of the Virgin Group embodies the spirit of transformational leadership. He once said,

“Train people well enough so they can leave, but treat them well enough so they don’t want to.”

With a reputation for ‘happy and playful’ companies, from Virgin Mobile, Virgin Money, Virgin Media and more, Branson’s companies offer employees unlimited vacation time among their perks. He makes sure he takes care of his team. The laid-back Branson believes in the simple formula: happy staff = happy customers.[2] His successful business ventures prove this philosophy works.

Vishen Lakhiani: change the way we think

Mindvalley founder and CEO, Vishen Lakhiani believes in smashing the rules. His unique employee- friendly company, based on transformational education, encourages creativity and interaction.

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He provides bean bag chairs in the conference room, and comfortable places to work, not confining his team members to desks.[3] Every year he hosts the Awesomeness Fest, a party/learning experience in a tropical location, introducing new ideas and innovative ways of changing the way people think and view their world.

Thinking outside the box may prove a challenge for some, but for Lakhiani, the box doesn’t even exist!

Henry Ford, Alexander Graham Bell, Gandhi and many more: change the societies

Although it appears that transformational leadership has reached a crescendo during our time, many leaders throughout history have used the practices to change the world as we know it. Without it, we would still be living in caves.

Henry Ford’s envisioned the automobile and gathered a team together to make his dream a reality.

Alexander Graham Bell, the telephone.

Tesla and Thomas Edison, Electricity.

Nelson Mandela stood his ground against apartheid in South Africa.[4] He created a momentum that swept across the world, ending apartheid and unifying his country.

Gandhi, another transformational leader, changed society in India through peace.

None of these leaders could have achieved their visions without motivating a team to back them up.

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How to Become a Transformational Leader

1. Have a vision so that you can sell it to your team

Do you see a solution to a problem? An area of society that could be improved? An outdated system in your workplace that needs an overhaul?

Observe what’s lacking in the world and aspire to improve it.

2. Gather a team of like-minded people

Get a team or tribe of like-minded individuals together. If your values and goals are too different, the following steps won’t work no matter how hard you work on it.

To do that, put yourself out there, join communities and conferences related to what you care about. Network and meet people who share your ambition.

3. Brainstorm solutions with your team members

Brainstorm different possible solutions to the problem with your team. Don’t just tell them what to do without discussing with them beforehand. Only bad leaders would think they know it all.

List out as many options as possible. Evaluate the cost and benefits of the potential solutions, list out their pros and cons. Select the most efficient answer to work on.

4. Write a concrete action plan

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Write down what is required: tools, money, time to make the best solution work.

Break down big tasks into smaller ones, make sure each task is actionable.

5. Make your goal a mission

Make your goal ambitious and achievable. Share your mission with your team and align everyone’s effort with the ultimate goal.

A clear goal can also motivate the team throughout the way.

6. Always keep your team in mind.

Be the cheerleader, the head coach and work with your team towards the goal.

Talk to your team and listen to their concerns. Take actions accordingly. The best leaders foster growth, independence and creativity.

7. Celebrate your victories and learn from your failures.

Celebrate the small wins, no matter how small they are, don’t take them for granted. Take every mistake made as a chance to learn. Do 5 Whys, find out the root cause of the mistake, learn from it and solve it once and for all.

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Embrace transformational leadership, gather your tribe and change the world.

Featured photo credit: Heisenberg Media via flickr.com

Reference

[1] Langston.edu: Transformational Leadership
[2] Virgin.com: Look After Your Staff
[3] MindvalleyInsights.com: Building the World’s Greatest Workplace
[4] thefamouspeople.com: Nelson Mandela Biography

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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