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How To Start A Successful Blog: 7 Easy Tricks

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How To Start A Successful Blog: 7 Easy Tricks

Would you like to create a blog to promote your company or manage your career, or would you simply like to share your feelings and ideas on any subject close to your heart? Keeping a blog is inexpensive or sometimes free, and there are easy step-by-step guides to creating your blog very quickly on Blogger or WordPress and making amazing posts. If you want to develop your project, launch your site and promote your writing, this list of 7 foolproof tricks should be your companion.

1. Find a Suitable Name for Your Blog

Dig into your head to find all kinds of names by brainstorming. Talk to friends or family, because they may give you ideas. Also, try automatic writing: quickly write everything that comes out of your brain!

2. Write About What You Like

Ask yourself what you really like, what you care about and what you want to share with others. The best way to write amazing blog posts is to love writing and to truly love your topics. If you are going to write regularly to update your blog, then choose one or more themes that you are passionate about. Below are some themes that could inspire you:

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  • Games. As lots of people play online games, you can publish articles about the games you know and offer tips and cheats to help people enjoy the gaming adventure.
  • Policy. Of course, more or less everyone has a political opinion, but maybe you have a point of view that deserves to be heard!
  • The kitchen. Who does not like good food? Share your recipes, write for local cooking magazines, or let us know that Chinese cuisine served in the United States has nothing to do with the horrible Chinese cuisine … of China.
  • Cinema. Write reviews of movies, old and new, which are always very appreciated by moviegoers. And, if you add clips from the films in question, as well as new analyses, you might have a successful blog.
  • Cars. Are you a car enthusiast? Post photos of your favorite new models or reviews of the shows you have visited.
  • Business. A blog is not always meant to satisfy a passion. A business blog can be a fantastic tool by which you can communicate with and inform your customers.
  • Love. Everyone wants to be loved! If you give valuable advice on how to seduce, love and perhaps also make love, you will be able to get many passionate readers.

3. Think About How You Could Help

Ask yourself how you could help people. After you’ve chosen a broad domain (cinema, politics, etc.), you must guide your blog towards one or two more specialized sub-themes so as to have a clear and defined objective. Here are some ideas for how your blog might meet its audience’s needs:

  • Teach something. If you are passionate about a particular theme and you have a lot of experience in the field, then you can share your knowledge with both people who are novices on the subject and others who are as experienced as you are.
  • Advertise the latest news and trends. Write about the latest news related to your theme. This will only attract more readers to your blog.
  • Make people laugh. Are you the funniest person you know? No matter the theme of your blog (with a few exceptions), if you present your experiences, your thoughts, and your moods in a funny way, you are likely to find a certain audience.
  • Help others. Have you ever survived a painful experience, such as a serious illness or an accident? Do you want to share your experience and your solutions with those who are experiencing the same difficulties you have experienced? If so, then make a self-help blog.
  • Also, note that there are certain things you should not blog about, as your company, colleagues, family members, etc. could disapprove of the disclosure of secret facts or personal information, posts that make fun of them, or any posts that otherwise interfere with their images. Ask yourself where the limits are. Check with your company what is allowed or not allowed in a personal blog, and ask your relatives to authorize the post before you quote them in your writings.

4. Watch Your Competitors

Take a look at the other blogs on your theme to see what has already happened. You must be unique and or exceptional. Finding a niche gives an exceptional side to your blog and distinguishes it from others.

5. Initiate a Search for Relevant Keywords to Ensure Readers Can Find Your Blog Easily

Go to a site like the Google Adwords keyword generator.

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In the search box, type the keywords related to your blog theme. You can enter either single words or phrases. You can search by site or topic.

The generator will generate words or phrases in connection with your topic. Retrieve words that have a large number of monthly occurrences, but that are uncompetitive or have low competition. Try to put these results in the name of your blog.

Check these keywords from time to time as your posts are published. If these keywords are not too intrusive in your posts, include them, and search engines will make your blog appear in the right place. Thus, Internet users will come to you more easily when they search for information on your topic.

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6. Where to Create and Host Your Blog

On the net, Blogger and WordPress are two of the most popular blogging sites.

  • Blogger:

Blogger belongs to Google, and the company has done everything to make its use very efficient and simple. Your blog will be very easy to create, and maintenance will be just as easy. In addition, Google provides you with a wide range of tools to manage your traffic. For $10 a year, you can buy a custom domain name, or you can get a free BlogSpot domain of gender monblog.blogspot.com. If you already have a domain name, you can use it at no charge.

  • Tumblr:

Tumblr is an interesting international site for microblogging. Its interface is simple to use, and you can even make money by adding ads to your publications.

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  • WordPress:

With WordPress, it takes a little longer to set up. You’ll see that WordPress offers a huge selection of sophisticated tools to improve and promote your blog. For $13 a year, you can purchase a custom domain name, or you can redeem an already-existing name. If you want a free domain name, try a site like “yourlog.wordpress.com.”

  • www.webs.com:

The site “Webs” has been around since 2001. This site allows users to make changes by moving elements by drag-and-drop. Another advantage of this site is that using it does not require technical knowledge. Just follow the directions to edit and create the content. The major functions on this site are free, but to enjoy all the advantages, you may be required to pay a basic fee.

7. Write Your First Post

Now that your blog is set up, write your first post. You can simply click “New Message” and enter the title and content of your message. You can also add photos, videos, or links using the buttons provided. When everything is perfect, click “Post.”

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Featured photo credit: www.blogmidia8.com via moneyontheonline.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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