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The Cold Hard Facts About Cold Calling

The Cold Hard Facts About Cold Calling

Truth be told, sales is one of the hardest careers to master. Natural charisma and extroversion will only take you so far. If you want to succeed, one must constantly develop their sales skills. It is a constant tug of war between oneself to push forward past the incognito, past the potential rejection (which is often), and past the common phrase, “No, not interested”.

Take it from me, sales is all I really know. I come from a long line of natural-born sales people. My father, my mother, my brother, and my sister are sales professionals, all of them and they are great ones at that. I guess one might say it is in our blood, yet, as anyone in sales will tell you, it takes more than that. Sales is a craft that is perfected only by hours and hours of working on it.

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Cold Calling In Sales

One of the most difficult aspects of sales is the “cold call”. I learned this quite early in my sales career and it really does not get any easier, you just get better and more comfortable with it. Like many things in life, it is all a matter of perception. I used to dread cold calling. It was incredibly daunting, and it made up 90% of what I do! I have always been in a “huntress role” thus, I am constantly in positions where I have to drum up new business. Call lists, drop-ins, networking, and new connections is what I do. I used many different approaches, in many different ways, in a few different roles thousands of times. I have failed, succeeded, lost, and triumphed through the years yet still, no matter how many times I cold called, I could not shake that sinking feeling I had in the pit of my stomach. Although, I fought and pushed through it time and time again, when I stopped to think about it, well, I dreaded it! Then one day, not so long ago, something changed.

Cold Calling Is About Perception

It was my perception. All this time I had been looking at the cold calling aspect of my profession through the wrong lens. My come to Jesus moment is tattooed in my brain, and it went down exactly like this: my little daughter was very nervous about going to summer camp. She had been to camp before, but this was a new camp. She did not know anyone and none of her school friends would be there. She was going in cold. Right away, I sprang into motion because I could relate to her apprehension and her situation so well. As I started my pep talk on how to go right up to people and make new friends, I stopped and looked at her little serious face as she swallowed the lump in her throat and said to me, “But Mommy…they are strangers.” To which I simply replied: “Strangers are just friends we haven’t met yet.”

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And that was it. It dawned on me. If I looked at everything like that with my cold calls, whether in person and or on the phone, my dread and fear would go away! It’s just a causal conversation with a new potential friend. My daughter smiled at me, and as we walked into the camp, she hugged me and said, “I’m going to meet some new friends.”

Important Truths About Cold Calling

It does not have to be that cold

It’s all about perception. Remember my come to Jesus moment? The moment I shifted my mental paradigm to think of people we don’t know as friends we are going to make instead of strangers, that was all it took. When you change your lens, you change your life.

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Don’t be so hard on yourself

I can write a book on this one! Be generous and gentle with yourself. Did one person pick up your call today after your 49th call of the day? That’s actually a win! Did you get one reply to the 32 emails you sent today? Congratulations! Don’t focus on the no’s and the non reply’s. Believe me, it’s counter-productive and will essentially kill your spirit. Celebrate the victories, big and small!

Be real and be yourself

When you think about it, really who else can you be? Be yourself. If you put on a mask or a fake persona, it just won’t come across as real. You will come across as uncomfortable and make whomever you are speaking with feel awkward. You do not need to be anyone but you. People deal with people they like and they can only like the real you. Have fun and enjoy the ride.

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Happy selling!

More by this author

Elisabeth Marmugi

Business woman, Domestic Engineer, Writer, and Entrepreneur

The Cold Hard Facts About Cold Calling The Rise of the Superwoman

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Last Updated on June 19, 2019

8 Life-Changing Skills You Can Learn in Less Than 6 Months

8 Life-Changing Skills You Can Learn in Less Than 6 Months

Everyone has the ability to learn a life-changing skill not just this year, but in the next 6 months.

By life-changing, I mean something that can have a positive impact in your life moving forward, even if it’s something you can’t envision today. Certain skills we can immediately reap the benefits of, while others will be life-changing when we least expect it.

In this article, we’ll share 8 life-changing skills you can learn in 6 months, where you can learn them, and how you can get started today.

1. Speed reading

Bill Gates has been known to state that if he had one superpower, it would be the ability to read faster. What Bill and the rest of the mega-successful understand is that knowledge is power. The ability to process information faster from books, articles, and reports is what will help us learn faster, and therefore improve each aspect of our life faster as well.

Where you can start learning: Speed reading courses are becoming more popular, as more people realize how important it is with the limited time we have. You can check out free courses like Read Speeder or you can start learning how to use Spritzlet, which allows you to speed read articles online with a browser extension.

2. Public speaking

Research shows that people fear public speaking more than death itself. There’s something terrifying about being in front of dozens or hundreds of people, and exposing yourself completely. It’s when you’re most vulnerable, but learning how to public speak is a life-changer.

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Warren Buffett has given advice to recent graduates that the number one skill you can have to succeed is public speaking skills. Everything from communication, confidence, and sales is developed when you develop your public speaking skills.

Where you can start learning: Luckily, there are great communities out there like Toastmasters that organize local meetups all around the world. You’ll find amazing public speakers that are looking to get to the next level to beginners that are just getting started. Check out Toastmasters’ website here.

3. Spanish

As the third most spoken language in the world, the ability to speak Spanish will allow you to reach over 500M people around the world. No matter where you live, knowing how to speak Spanish is becoming increasingly more important, with the Hispanic population and economy spreading quickly worldwide. If you’re living in the US, this is even more important, with over 30% of the population being Hispanic.

Spanish is also on this list, because it’s one of the easiest languages to learn. Sure, Mandarin is an important language to learn, but it’s an incredibly difficult one to learn. If we were to measure the level of importance and the time to learn for all the languages available, Spanish would make it to the top of the list.

One of the biggest reasons why people never reach fluency in any foreign language is: using the wrong method, and lack of time.

It turns out that humans retain only 5% of what we learn from lectures, 20% of what we learn from apps (visual cues), and 90% of what we learn from immediate immersion. Yet, how do 90% of learn a new foreign language? Language schools (lectures), books, Duolingo (apps), etc that don’t provide the real-life immersion required for our brains to learn faster.

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Where to get started: If you want the most effective way to learn a language, learning from real-life interactions is the best way to do it. There are great websites like Rype, which offers Spanish coaching for busy people, solving the issue of lack of time and bringing real-life immersion to your screen. With Rype, you can book as many lessons as you want, at any time of the day, any day of the week, allowing you to fit it into your schedule, no matter how busy you are.

4. Accounting

If you’re looking to get into business, accounting is one of the core fundamentals you’ll need to succeed. While you don’t need to be an expert, you definitely should understand the basics.

This skill can also be used to manage your personal finances, to meet your financial goals, and having more control over your life.

Where to get started learning: If you didn’t learn accounting in school, no worries. You can either teach yourself using books, or check out free accounting courses online.

5. Microsoft Excel

Most people reading this probably have a basic understanding of Microsoft Excel Spreadsheet. While this is a good start, there are so many powerful functionalities that are hidden, which could make your life a lot easier.

Excel is also a great asset to have whenever you’re looking for a job, as many corporations rely on Excel to organize and manage multiple parts of the business.

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Where to get started learning: With the popularity of Excel, you can find tons of free resources and videos online to learn. Check out Excel Exposure, Lynda, and Excel with Business.

6. Blogging/Vlogging

Blogging is a powerful tool if you want to spread your ideas, build your brand, or grow your business. Since it was introduced, blogging has taken on a life of its own, and today there are ~2M blog posts being written on a daily basis.

Where to get started learning: Anyone can start blogging today. All you need is a content-management system like WordPress, which is completely free. Personally, I think the best way to start learning how to blog is to just start writing. There are techniques you can learn on how to promote your blog, but the best way to grow your blog is to write great content.

7. Weight training

Yes, weight training is a skill. It’s not as advanced as learning how to code, nor will it take as long as learning a new language, if you just want to learn the basics.

We’re not promising that you’ll get a body like Arnold Schwarzenegger, but you will see much faster results for whatever goal you have, just by understanding how to workout properly. And of course, when you’re dealing with an activity that involves physical strain, you’ll always want to caution yourself.

Where to get started learning: There are amazing body builders that are sharing all of their secrets for free on Youtube. You can check out Bodybuilding.com’s Youtube channel to get started.

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8. Photo and video editing

In the digital world that we live in, from Youtube, Instagram, and Facebook, there is no avoiding photos and videos. In fact, social media has increasingly gone away from text sharing and almost everything to photo and video editing.

Where to get started learning: For photo editing, you can use Photoshop. For video editing, you can use iMovie or Final Cut Pro. Keep in mind, there are dozens of editing software tools for video and photo editing, but what’s more important are your editing skills, not the tool itself.

Check out education websites like CreativeLIVE or Skillshare, where you can learn from experts themselves on how to best use design and software tools.

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