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How To Take Product Photos For Your E-commerce Shop While You’re On A Budget

How To Take Product Photos For Your E-commerce Shop While You’re On A Budget

We are currently in a world dominated by e-commerce. And if you are in the business of e-commerce, you should know that the way you showcase your products on your e-commerce site affects sales significantly. Amateur-looking product shots erode consumers’ trust in the products/services you offer and decreases conversion rates. However, the reality is that most e-commerce startups do not have the budget for a proper DSLR, let alone a professional studio shoot to take product shots. In this article, we’ll outline what you have to do to take product photos that attract visitors and convert them into customers – all by yourself!

What You Need

  1. Smartphone camera with decent resolution
  2. Tripod
  3. Photography lightbox
  4. Large, white sheet of paper
  5. Three pure white table lamps

Set-Up

Getting a good set-up (lighting, backdrop, etc.) goes a long way in ensuring that your photos do not require much editing after they’re shot. Using a lightbox diffuses or “softens” the light so that your product is lit evenly, and you do not have to edit individual areas. A tripod eliminates the effects of a shaky camera so that your photo remains clear when zoomed in. By illuminating your product with pure white light, it ensures colour accuracy so that no hue adjustment is required. For the photos later in this guide, we used an all-in-one photography lightbox that already has a backdrop and LED light built in for its simplicity.[1] However, you can follow the steps outlined below to get the same results if you are using a generic cloth lightbox.

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  1. Set up the table lamps by placing one on each side of the lightbox and one directly above.
  2. Attach the white paper to the upper backside of the lightbox with tape and lay it on the base so that it forms a smooth, continuous curve. This will give the appearance of a white, infinite background to your picture that makes your product the focus of your customers.

Snapping The Photo

Make sure you dust off and wipe the product before taking photos. The menial task of cloning over dust and blemishes can be avoided with this quick step. Mount your camera on the tripod and snap the photo with a voice command or timer instead of using the built-in shutter in order to reduce camera shake. The camera should be positioned at a far enough distance so that the object does not appear distorted from perspective.

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Editing Your Photo

Depending on your camera, you might end up with a website-ready photo, or you could end up with something a little less ready where some editing would have to come into play in post to make the photo website-ready.

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The photo may appear darker or less vibrant because of your camera, but the colours are there nonetheless. Your photo may look like a long way from perfection, but all you have to do to edit the photo is give it a super simple white point setting that can be done in under two minutes.

Setting A White Point

  1. Open your photo on Microsoft Picture Manager. For this method, we’ll be using the one-click Enhance Colour feature of the Picture Manager to correct the colour profile.[2]
  2. Once the photo is opened with Picture Manager, click “Edit Pictures”, “Colour”, then “Enhance Colour”.
  3. Select a white, shadowless area near the product with the crosshair – the algorithm will do the rest! This sets that area to white and adjusts the rest of the photo accordingly.

Useful Photography Tips & Tricks

  • For shiny objects like metals and glass, make sure the light is not being reflected directly into the camera, or the glare will darken the rest of the object in contrast.
  • When photographing transparent glass, putting a roll of black paper on each side of the product helps define the outline. The black paper can be cropped out during editing.
  • You can make metals seem more glamorous and shinier by applying a de-saturation filter. This only works if there are no other colours in the photo.

Featured photo credit: SilverFox Talents via silverfoxtalents.com

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Reference

[1] http://lightbox.sg/edit-photos-perfection-2-minutes-free/
[2] https://www.microsoft.com/en-us/download/details.aspx?id=16573

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Saminu Abass

Content Writer and Blogger

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Last Updated on January 24, 2020

10 Good Habits To Have in Life To Be More Successful

10 Good Habits To Have in Life To Be More Successful

Habits are behaviors and patterns that you showcase by default. They enable you to carry out crucial activities like taking a shower, brushing your teeth, getting prepared for work.

Interestingly, you follow this routine every day without considering them. Your unconscious habits create room for your brain to perform more advanced activities like problem-solving and choosing what book to read.

Everyone has habits, and several of those habits are activated every day. I would classify them into three groups:

  • The first category includes the habits that you hardly notice as they have become a major part of your life- such as brushing teeth or wearing clothes.
  • The second category comprises good habits to have to be more successful-like eating healthily, exercising your body and reading books.
  • The last group consists of those habits that are harmful-like procrastinating, smoking or overeating.

Habits are fundamental to becoming successful in life — or probably ending up a failure. Yet, as significant as habits are, some lack the knowledge of their capabilities.

Habits are default activities that you engage in without giving an afterthought. They are automatic behavioral or mental activities. They help you carry out some actions without exerting too much energy. They simplify your life.

Several people aspire to break bad habits. For instance, some people diet to stop overeating. They exercise to reduce obesity. Habits can hinder or impact your performance and productivity.

That’s why I would share 10 good habits to have to be more successful in life.

1. Begin Your Day with Meditation

I recommend mindful meditation early in the morning. This practice helps you to be in the present moment. Consequently, it enables you to be mindful of challenging situations during the day.

Different stressors may trigger as you go through the day; meditation helps you to remain calm before taking on the challenges.

Personally, it helps me to devise strategies and think about ideas. Meditation is a good habit to have if you want to be connected to what’s significant in your life.

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2. Be Grateful for What You Have

Sometimes, you waste time thinking of what’s not enough. You become immersed in those daunting challenges. However, challenges justify the presence of hope. When you have life, you have expectations. You will be free from challenges when you are six feet under. The only strategy you have to stop focusing on your problems is to focus on what you have.

Gratitude is a time-tested pathway to success, health, and happiness. It redirects your focus to what you have from what you lack. Here’s what James Clear does every day,[1]

“I say one thing I’m grateful for each day when I sit down to eat dinner.”

3. Smile

Can you pause and smile before you continue reading this?

Now here is what just happened based on research conducted by the Association for Psychological Science; you set a pace for living a happier life when you smile. A genuine smile or what’s called a Duchenne smile is a good habit to have if you want to find spiritual, emotional and mental peace of mind.[2]

Smiling induces the release of molecules that function towards fighting stress. The physiological state of your body determines the state of your mind. When you slouch or frown, your mind takes cues relating to unhappiness and depression. But, once you adjust yourself by putting up a smile, you begin to feel a new level of excitement and vibrancy.

Can you smile again?

4. Start Your Day with a Healthy Breakfast

Starting your day with a healthy breakfast is a good habit to have and forms a crucial part of your life. Nevertheless, about 31 million Americans skip their breakfast each day.[3]

If you are fed up hearing that breakfast is a crucial component of your day, you are only fighting the truth. If you want to become more successful, you need to ‘break your fast’ with healthy foods every morning.

This habit is not difficult to form if you usually rush out the door every single morning. You can wake up earlier to fix yourself a meal so you don’t break down during the day.

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Get inspired by these 20 Healthy Breakfast Choices That Will Save You Time.

5. Exercise Daily

One of the good habits to have is to exercise your body and muscles every day. You don’t have to run a marathon or lift a weight. You only need to engage in less strenuous activities that oxygenate your blood and inject endorphins in your body.

Jack Dorsey, the CEO of Twitter, classified exercise as a good habit to maximize his already jam-packed schedule.[4] He said,

‘I wake up by 5, meditate for 30 minutes, seven-minute workout times three, make coffee, and check-in.’

He said on Product Hunt that he follows this routine every day as it gives him a steady-state that empowers him to be more productive.

6. Manage Your Time as You Manage Your Finance

Another good habit is the act of managing your time effectively. This goes a long way to impact your achievement.

Time management is what separates the successful from the rest of the world as we all possess the same amount of time. How you leverage time determines your potential to succeed in life.

So how do you manage your time effectively?

Here’s Jack Dorsey’s recommendation in one of the Techonomy events;

“I accomplish effective time management by theming my days and practicing self-discipline. These themes help me handle distractions and interactions. If a request or task does not align with the theme for that day, I don’t do it. This sets a cadence for everyone in the company to deliver and evaluate their progress”.

And this is Dorsey’s weekly theme:[5]

  • Monday – Management
  • Tuesdays – Product
  • Wednesday – Marketing and growth
  • Thursdays – Developers and partnerships
  • Fridays – Culture and recruiting
  • Saturdays – Taking off
  • Sundays – Reflection, feedback, strategy, and preparing for Monday

No wonder he was able to run two companies when others were struggling with one job.

7. Set Daily Goals with Intentions

Everyone has goals. It may relate to business or personal life. The truth is, we’re all tending towards a particular direction or another. Nevertheless, while long-term goals can offer you direction, it’s your daily goals that you establish that help you develop short-term goals that are essential for your success.

Long-term goals may not give you the motivation you need to keep on. But when you implement your short-term milestones daily, you become fired up, and you can overcome the challenges that come with taking on bigger tasks.

Here’s the main truth:Successful people don’t set goals without establishing their intentions. According to Jennifer Cohen of Forbes,[6]

“What helps you to achieve your desired expectation is ensuring intentions accompany your daily goals.”

Be intentional about your daily goals!

8. Seek Inspiration

It is usually difficult to be inspired for a considerable length of time. Sometimes, you become discouraged and feel like giving up on your goals when things are not working out as intended.

A practical approach to stay on top of the situation is to inspire yourself each day. When you wake up in the morning after meditation, watch some motivational videos, and let the story of great leaders inspire you.

Establish what Anthony Robbins called the ‘hour of power.’ Determine how many minutes you spend but make it count. Inspiration is the fuel for achievement because when you can conceive it in your mind, you can accomplish it.

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Michal Solowow, an investor and the founder of Mitex, a construction company puts it this way,[7]

“The problems I encounter in everyday life motivates me to find solutions. This is a self-propelling mechanism. becoming a billionaire was never a motivating factor.”

9. Save Steadily, Invest with All Prudence

I can exhaust the good habits to have without talking about saving and investing. Most times, you overlook the significance of saving for the future when you are living in your present moment. According to CNBC, a $1000 emergency will propel several Americans into debt.[8]

However, it is not enough to save, and you must invest your fund and be wise with it. If you pay attention to this now, you will set yourself for a life of success in the future. Ensure you save at least six months in your emergency account so you can be prepared for any future emergency.

10. Budget and Track Your Spendings

Benjamin Franklin warned of taking the precaution of little expenses. He said,

“A small leak sinks a great ship.”

It is easy to discard little expenses, but the truth is they always add up. This happens when you fail to budget.

Budgeting is a good habit to have, which can impact your financial life significantly. The money you spend on extravagant lifestyles can be saved and invested in your future.

The Bottom Line

Endeavor to cultivate these good habits to have to become more successful as you journey through life. The quicker you cultivate them, the faster you achieve your goals.

More About Habits

Featured photo credit: Andrijana Bozic via unsplash.com

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Reference

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