Advertising
Advertising

How To Take Product Photos For Your E-commerce Shop While You’re On A Budget

How To Take Product Photos For Your E-commerce Shop While You’re On A Budget

We are currently in a world dominated by e-commerce. And if you are in the business of e-commerce, you should know that the way you showcase your products on your e-commerce site affects sales significantly. Amateur-looking product shots erode consumers’ trust in the products/services you offer and decreases conversion rates. However, the reality is that most e-commerce startups do not have the budget for a proper DSLR, let alone a professional studio shoot to take product shots. In this article, we’ll outline what you have to do to take product photos that attract visitors and convert them into customers – all by yourself!

What You Need

  1. Smartphone camera with decent resolution
  2. Tripod
  3. Photography lightbox
  4. Large, white sheet of paper
  5. Three pure white table lamps

Set-Up

Getting a good set-up (lighting, backdrop, etc.) goes a long way in ensuring that your photos do not require much editing after they’re shot. Using a lightbox diffuses or “softens” the light so that your product is lit evenly, and you do not have to edit individual areas. A tripod eliminates the effects of a shaky camera so that your photo remains clear when zoomed in. By illuminating your product with pure white light, it ensures colour accuracy so that no hue adjustment is required. For the photos later in this guide, we used an all-in-one photography lightbox that already has a backdrop and LED light built in for its simplicity.[1] However, you can follow the steps outlined below to get the same results if you are using a generic cloth lightbox.

Advertising

  1. Set up the table lamps by placing one on each side of the lightbox and one directly above.
  2. Attach the white paper to the upper backside of the lightbox with tape and lay it on the base so that it forms a smooth, continuous curve. This will give the appearance of a white, infinite background to your picture that makes your product the focus of your customers.

Snapping The Photo

Make sure you dust off and wipe the product before taking photos. The menial task of cloning over dust and blemishes can be avoided with this quick step. Mount your camera on the tripod and snap the photo with a voice command or timer instead of using the built-in shutter in order to reduce camera shake. The camera should be positioned at a far enough distance so that the object does not appear distorted from perspective.

Advertising

Editing Your Photo

Depending on your camera, you might end up with a website-ready photo, or you could end up with something a little less ready where some editing would have to come into play in post to make the photo website-ready.

Advertising

The photo may appear darker or less vibrant because of your camera, but the colours are there nonetheless. Your photo may look like a long way from perfection, but all you have to do to edit the photo is give it a super simple white point setting that can be done in under two minutes.

Setting A White Point

  1. Open your photo on Microsoft Picture Manager. For this method, we’ll be using the one-click Enhance Colour feature of the Picture Manager to correct the colour profile.[2]
  2. Once the photo is opened with Picture Manager, click “Edit Pictures”, “Colour”, then “Enhance Colour”.
  3. Select a white, shadowless area near the product with the crosshair – the algorithm will do the rest! This sets that area to white and adjusts the rest of the photo accordingly.

Useful Photography Tips & Tricks

  • For shiny objects like metals and glass, make sure the light is not being reflected directly into the camera, or the glare will darken the rest of the object in contrast.
  • When photographing transparent glass, putting a roll of black paper on each side of the product helps define the outline. The black paper can be cropped out during editing.
  • You can make metals seem more glamorous and shinier by applying a de-saturation filter. This only works if there are no other colours in the photo.

Featured photo credit: SilverFox Talents via silverfoxtalents.com

Advertising

Reference

[1] http://lightbox.sg/edit-photos-perfection-2-minutes-free/
[2] https://www.microsoft.com/en-us/download/details.aspx?id=16573

More by this author

Saminu Abass

Content Writer and Blogger

Don’t Let Social Media Control Your Body and Mind. It’s Killing Your Productivity. To Live a Much More Fulfilling Life, Aim at Self Actualization What Is A Serial Dater And Why Can’t They Stand Loneliness? Will Your Own Business Be a Huge Success? These 8 Predictors Can Tell the Answer Don’t Be Fooled by Social Media. Most People Feel Lonely Too.

Trending in Productivity

1 How to Stop Information Overload 2 7 Natural Memory Boosters That Actually Work for All Ages 3 How to Improve Your Memory: 7 Natural (And Highly Effective) Ways 4 11 Tactics on Increasing Brain Power, Memory, and Motivation 5 How to Use More of Your Brain to Become More Productive and Happy

Read Next

Advertising
Advertising
Advertising

Last Updated on February 21, 2019

How to Stop Information Overload

How to Stop Information Overload

Information overload is a creature that has been growing on the Internet’s back since its beginnings. The bigger the Internet gets, the more information there is. The more quality information we see, the more we want to consume it. The more we want to consume it, the more overloaded we feel.

This has to stop somewhere. And it can.

As the year comes to a close, there’s no time like the present to make the overloading stop.

But before I explain exactly what I mean, let’s discuss information overload in general.

How Serious Is Information Overload?

The sole fact that there’s more and more information published online every single day is not the actual problem. Only the quality information becomes the problem.

This sounds kind of strange…but bear with me.

When we see some half-baked blog posts we don’t even consider reading, we just skip to the next thing. But when we see something truly interesting — maybe even epic — we want to consume it.

We even feel like we have to consume it. And that’s the real problem.

No matter what topic we’re interested in, there are always hundreds of quality blogs publishing entries every single day (or every other day). Not to mention all the forums, message boards, social news sites, and so on.

Advertising

The amount of epic content on the Internet these days is so big that it’s virtually impossible for us to digest it all. But we try anyway.

That’s when we feel overloaded. If you’re not careful, one day you’ll find yourself reading the 15th blog post in a row on some nice WordPress tweaking techniques because you feel that for some reason, “you need to know this.”

Information overload is a plague. There’s no vaccine, there’s no cure. The only thing you have is self-control.

Luckily, you’re not on your own. There are some tips you can follow to protect yourself from information overload and, ultimately, fight it.

But first, admit that information overload is really bad for you.

Why Information Overload Is Bad for You

Information overload stops you from taking action. That’s the biggest problem here.

When you try to consume more and more information every day, you start to notice that even though you’ve been reading tons of articles, watching tons of videos and listening to tons of podcasts, the stream of incoming information seems to be infinite.

Therefore, you convince yourself that you need to be on a constant lookout for new information if you want to be able to accomplish anything in your life, work and/or passion. The final result is that you are consuming way too much information, and taking way too little action because you don’t have enough time for it.

The belief that you need to be on this constant lookout for information is just not true.

Advertising

You don’t need every piece of advice possible to live your life, do your work or enjoy your passion.

How to Stop Information Overload (And Start to Achieve More)

So how to recognize the portion of information that you really need? Start with setting goals.

1. Set Your Goals

If you don’t have your goals put in place, you’ll be just running around grabbing every possible advice and thinking that it’s “just what you’ve been looking for.”

Setting goals is a much more profound task than just a way to get rid of information overload. Now by “goals” I don’t mean things like “get rich, have kids, and live a good life”. I mean something much more within your immediate grasp. Something that can be achieved in the near future — like within a month (or a year) at most.

Basically, something that you want to attract to your life, and you already have some plan on how you’re going to make it happen. So no hopes and dreams, just actionable, precise goals.

Then once you have your goals, they become a set of strategies and tactics you need to act upon.

2. Know What to Skip When Facing New Information

Once you have your goals, plans, strategies and tasks, you can use them to decide what information is really crucial.

First of all, if the information you’re about to read has nothing to do with your current goals and plans, then skip it. You don’t need it.

If it does, then ask yourself these questions:

Advertising

  • Will you be able to put this information into action immediately?
  • Does it have the potential to maybe alter your nearest actions/tasks?
  • Is it so incredible that you absolutely need to take action on it right away?

If the information is not actionable in a day or two, then skip it.

(You’ll forget about it anyway.)

And that’s basically it. Digest only what can be used immediately. If you have a task that you need to do, consume only the information necessary for getting this one task done, nothing more.

You need to be focused in order to have clear judgment, and be able to decide whether some piece of information is mandatory or redundant.

Self-control comes handy too. It’s quite easy to convince yourself that you really need something just because of poor self-control. Try to fight this temptation, and be as ruthless about it as possible – if the information is not matching your goals and plans, and you can’t take action on it in the near future, then SKIP IT.

3. Be Aware of the Minimal Effective Dose

There’s a thing called the MED – Minimal Effective Dose. I was first introduced to this idea by Tim Ferriss. In his book The 4-Hour BodyTim illustrates the minimal effective dose by talking about medical drugs.

Everybody knows that every pill has a MED, and after that specific dose, no other positive effects occur, only some negative side effects if you overdose big.

Consuming information is somewhat similar. You need just a precise amount of it to help you to achieve your goals and put your plans into life.

Everything more than that amount won’t improve your results any further. And if you try to consume too much of it, it will eventually stop you from taking any action altogether.

Advertising

4. Don’t Procrastinate by Consuming More Information

Probably one of the most common causes of consuming ridiculous amounts of information is the need to procrastinate. By reading yet another article, we often feel that we are indeed working, and that we’re doing something good – we’re learning, which in result will make us a more complete and educated person.

This is just self-deception. The truth is we’re simply procrastinating. We don’t feel like doing what really needs to be done – the important stuff – so instead we find something else, and convince ourselves that “that thing” is equally important. Which is just not true.

Don’t consume information just for the sake of it. It gets you nowhere.

The focus of this article is not on how to stop procrastinating, but if you’re having such issue, I recommend you read this:

Procrastination – A Step-By-Step Guide to Stop Procrastinating

Summing It Up

As you can see, information overload can be a real problem and it can have a sever impact on your productivity and overall performance.

I know I have had my share of problems with it (and probably still have from time to time). But creating this simple set of rules helps me to fight it, and to keep my lizard brain from taking over.

I hope it helps you too, especially as we head into a new year with a new chance at setting ourselves up for success.

More Resources About Boosting Brain Power

Featured photo credit: Pexels via pexels.com

Read Next