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How To Take Product Photos For Your E-commerce Shop While You’re On A Budget

How To Take Product Photos For Your E-commerce Shop While You’re On A Budget

We are currently in a world dominated by e-commerce. And if you are in the business of e-commerce, you should know that the way you showcase your products on your e-commerce site affects sales significantly. Amateur-looking product shots erode consumers’ trust in the products/services you offer and decreases conversion rates. However, the reality is that most e-commerce startups do not have the budget for a proper DSLR, let alone a professional studio shoot to take product shots. In this article, we’ll outline what you have to do to take product photos that attract visitors and convert them into customers – all by yourself!

What You Need

  1. Smartphone camera with decent resolution
  2. Tripod
  3. Photography lightbox
  4. Large, white sheet of paper
  5. Three pure white table lamps

Set-Up

Getting a good set-up (lighting, backdrop, etc.) goes a long way in ensuring that your photos do not require much editing after they’re shot. Using a lightbox diffuses or “softens” the light so that your product is lit evenly, and you do not have to edit individual areas. A tripod eliminates the effects of a shaky camera so that your photo remains clear when zoomed in. By illuminating your product with pure white light, it ensures colour accuracy so that no hue adjustment is required. For the photos later in this guide, we used an all-in-one photography lightbox that already has a backdrop and LED light built in for its simplicity.[1] However, you can follow the steps outlined below to get the same results if you are using a generic cloth lightbox.

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  1. Set up the table lamps by placing one on each side of the lightbox and one directly above.
  2. Attach the white paper to the upper backside of the lightbox with tape and lay it on the base so that it forms a smooth, continuous curve. This will give the appearance of a white, infinite background to your picture that makes your product the focus of your customers.

Snapping The Photo

Make sure you dust off and wipe the product before taking photos. The menial task of cloning over dust and blemishes can be avoided with this quick step. Mount your camera on the tripod and snap the photo with a voice command or timer instead of using the built-in shutter in order to reduce camera shake. The camera should be positioned at a far enough distance so that the object does not appear distorted from perspective.

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Editing Your Photo

Depending on your camera, you might end up with a website-ready photo, or you could end up with something a little less ready where some editing would have to come into play in post to make the photo website-ready.

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The photo may appear darker or less vibrant because of your camera, but the colours are there nonetheless. Your photo may look like a long way from perfection, but all you have to do to edit the photo is give it a super simple white point setting that can be done in under two minutes.

Setting A White Point

  1. Open your photo on Microsoft Picture Manager. For this method, we’ll be using the one-click Enhance Colour feature of the Picture Manager to correct the colour profile.[2]
  2. Once the photo is opened with Picture Manager, click “Edit Pictures”, “Colour”, then “Enhance Colour”.
  3. Select a white, shadowless area near the product with the crosshair – the algorithm will do the rest! This sets that area to white and adjusts the rest of the photo accordingly.

Useful Photography Tips & Tricks

  • For shiny objects like metals and glass, make sure the light is not being reflected directly into the camera, or the glare will darken the rest of the object in contrast.
  • When photographing transparent glass, putting a roll of black paper on each side of the product helps define the outline. The black paper can be cropped out during editing.
  • You can make metals seem more glamorous and shinier by applying a de-saturation filter. This only works if there are no other colours in the photo.

Featured photo credit: SilverFox Talents via silverfoxtalents.com

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Reference

[1] http://lightbox.sg/edit-photos-perfection-2-minutes-free/
[2] https://www.microsoft.com/en-us/download/details.aspx?id=16573

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Saminu Abass

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Published on April 16, 2019

How Self Care Can Help You Live Your Best Life

How Self Care Can Help You Live Your Best Life

When was the last time you did something for yourself?

Whether it was deciding to treat yourself with a little something or travel for some R&R, how often do you practice self-care?

Well, as good as above sounds, there’s a common misconception that many of us have about self-care: that it’s only about indulgence and enjoyment.

However, self-care goes far beyond indulgence. It’s actually about respecting your mind and body, understanding its limits, and being able to take care of every part of yourself, in a holistic way.

And, you really don’t have to go to extreme measures or do anything specific–like meditating or following a plant based diet–in order to practice self-care. You just have to make sure that what you’re doing is in your best interests.

So how can you make that happen?

Below are a few proven methods that will help you become a better version of you. Follow through with these regularly and you’ll be well on your way to living your very best life.

Listen to Yourself

The bulk of self-care is knowing yourself.

This means knowing your body’s limitations, and being in tune with your feelings, emotions and thoughts. So it’s important, then, to know who you are and what you want to do in life, in order to truly say that you know yourself. 

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What is your purpose?

Have you ever thought about this question?

Your purpose doesn’t have to remain the same throughout your life. What you found a purpose in at age 19 would likely be different at age 49.

In your current situation, think about the different roles that you have – as a working professional, a spouse, a partner, a parent, etc.

Do you feel like you are fulfilling your purpose through any of these roles?

All you have to do is ensure that what you’re chasing is meaningful to you; this will bring focus and motivation as you strive to achieve your goals.

If you have your purpose defined, then that’s awesome! You know what drives you and why.

But, if you don’t feel like you have a purpose nailed down, it’s good to start by asking why.

For example, why are you working in your particular job or industry? If the reason is vague or unclear, then your motivational energy will be the same. In which case, you may find yourself not having a direction for where you’re headed in life.

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If you’d like to learn more about finding your purpose, then I recommend you check out this article:

How to Get Motivated and Be Happy Every Day When You Wake Up

Seek Out Continuous Education

Now, this may seem less common when you think of self-care, but lifelong learning is incredibly useful and an important component of taking care of yourself.

It’s Super Practical

Lifelong learning is extremely practical these days and does not require as much effort as it may have in the past. Long gone are the days when you could only find information on something by visiting a library. In this day of the internet, anything you can imagine is at your fingertips.

You don’t need to physically go to a learning institution to learn. You can watch Youtube videos to learn new skills, take online courses to earn a degree, and scroll through an endless amount of articles, books and journals from reputable news and informative sites.

When you’re constantly pushing yourself to learn and take up new things, your mental health also improves. Research shows that an active and engaged mind is responsible for diminishing age-related memory loss and improves overall cognitive abilities.

Your Confidence Will Skyrocket

You’ll also have improved self worth as it teaches you to step outside of your comfort zone, which will undoubtedly improve your confidence.

You’ll also connect better with others by expanding your knowledge base. Learning exposes you to a multitude of new ideas and perspectives that you may have otherwise never considered. This also increases your adaptability. Whether it’s at work or just wanting to adapt to society, your peers, and loved ones, life long learning prepares you to take on new challenges.

You’ll Be More Desired in the Job Market

Another obvious reason for continuous education, is that your employability will also increase.

With the ever changing economy, and huge influences from technology, social media, science etc., job descriptions today are moving targets. Assignments and roles change so quickly in response to changing business demands, it becomes a Herculean task to keep a job description database current.

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In years past, stability was a characteristic of the world of work. Procedures, information, jobs, and organizations were established and provided continuity. Education was completed in the first 14 to 22 years of one’s life, followed by a long career occasionally punctuated by short-term job training.

Today, however, jobs, companies, and technology are disappearing and being created simultaneously. To remain current and maintain a competitive advantage in the human capital marketplace, an individual is challenged to continually learn.

People return to school at every age to enrich their skills and knowledge for their current positions. Some even prepare themselves for new jobs or career changes, moving them forward into new opportunities and technology.

We can be assured that we will be challenged to continue to learn new tasks and information throughout our lives. Successful careers belong to flexible, curious learners who are prepared for opportunities because they know themselves and where they make their best contribution. As Peter Drucker, the father of modern management stated,

“Knowledge is choice.”

Lifelong learning also increases social awareness and perspective. To genuinely understand and empathize with others, increase social awareness, and foster strong interpersonal relationships, it’s important to seek out new perspectives. Enhancing the skills that positively impact emotional intelligence can bring even greater happiness and success, both personally and at work; and, this is all part of self-care.

Improve Your Habits (Both at Work and at Home)

Now, the last piece of advice I want to introduce to your self-care regimen, is to improve your habits.

Habits define who you are, and are built up over time. You are what you eat is a great example of this. If you make it a habit to eat foods that nourish your body, rather than make your body feel bad, then you will be much healthier overall.

Good Habits Allow You to Reach Your Goals

Since habits dictate your days and nights, such as waking up every morning to get to work before a certain time, or brushing your teeth before bedtime every night, they play a major role in whether we do or do not reach our goals.

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When you form habits that allow you to progress towards your goals, you’re automatically living a purposeful day, everyday.

Habits Make Your Time a Priority

How do you spend your free time? Do you opt to lounge on the couch watching Netflix passively, or do you engage in activities that support your purpose in life?

It’s natural to waste a lot of time during the day, but fostering good habits will make you set a pattern for how you spend your time and give you the choice of what you choose to spend your time on. By improving your habits, you’ll find that you can be a LOT more productive. When you create good habits, you become more efficient with your time and a lot less is wasted.

This in essence creates an overall positive influence on your life, allowing you to treat your mind and body well, which is why improving your habits are so important to self-care.

Your Well Being Comes First

We live in such a fast-paced society, where we are often so caught up in our work, families, maintaining our social lives, our studies and everything in between. It’s an understatement to say that life can get a little overwhelming at times.

If you’ve ever watched the safety video onboard a plane, you’ll know that they always ask for a parent or adult to put on the safety mask first, before tending to the child. This may sound selfish, but the fact is that if you truly want to ensure the child’s safety, then your safety needs to come first so that you can protect and care for the child without complications from your end.

The same goes for self-care. We need to ensure that our well being is priority, so that we can be the best for the people around us.

Listening to yourself, practicing lifelong learning and improving your habits are steps that you can take to ensure you’re constantly in the best state of mind, alongside the indulgence and rest that you reward yourself with.

Featured photo credit: Photo by Raychan on Unsplash via unsplash.com

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