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How to Build the Right Team for your Startup

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How to Build the Right Team for your Startup

As a new company your team matters- more than you might think. In a new venture, building a team should be a priority.

Team building is critical for several reasons. However, there are two that stand out. The first is scalability, meaning that until you build a solid team you will be forced to wear all of the hats. While this is something that almost all entrepreneurs do at some point, it’s not sustainable. At a certain point of juggling tasks yourself, the more you do the less efficient you become which is no way to build a business.

The second reason that you shouldn’t put off building a team for your startup is that your first team sets the example for everyone who comes afterward. If your initial team consists of serious go-getters, then your company will continue to attract ambitious people. On the other hand, when you go it alone you can be like a directionless leaf blowing in the wind, not knowing what to expect. If an ambitious team leads to more ambitious people coming onboard, what type of folks will an unsettled team be able to recruit?

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Building a successful startup is all about having the right team that can take on opportunities when they arise. If you can manage to get your team right, you have already won half the battle. As an entrepreneur these are lessons that I’ve had to learn the hard way, but you don’t have to repeat my mistakes. Here are several crucial factors and proven strategies for building a team.

Your Company Is Only as Good as your Team.

Always remember this when hiring new members of your team. They are not just individuals working in your business. They are the business. Seek individuals from diverse backgrounds so that you are well-equipped to successfully handle every aspect of business without having to look anywhere else.

Here are tips for choosing the right team members for your startup:

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  • Be frank about your goals and expectations from the business.
  • Offer them equity with a lock-in period apart from salary.
  • Get your initial funding right to stay afloat for a few quarters.
  • Do not hesitate to choose people who have failed earlier.
  • Always lead from the front to set an example to your team.
  • Have fun with your team once in a while.
  • Be ready to let go of ideas that do not work.

Be Honest with your Team.

Building a team is not just about hiring few people to work in your company. You should look for a common connection when staffing your startup to strike the right chord within your organization.

Never hide anything from your team. Be open with them. Even if you are not sure about certain aspects of your business, make sure to convey the message to your team; this will ensure that they can trust you completely if they agree with your vision. If they’re unsure about your goals, it is better that they back out in the initial stages rather than making an exit in one of the later stages. Be clear about what you expect from them and from the business in future.

Offer Equity with Salary.

This is the standard practice offered by many successful companies all over the world. Do not hesitate to offer some equity to your initial core team. It will motivate them to put in those extra hours that are so critical to the success of any startup. However, make sure that the equity comes with a lock-in period so that you don’t lose out should teammates leave in the early stages. Keep salaries as low as possible in the starting period as it will help you manage without external funding.

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Get your Funding Right.

Whether you plan to build a product-oriented or service-oriented company, you need resources for marketing and development. Any venture capital company prefers to have a team that can run on its own- that doesn’t have to over-rely on external resources. You must always ensure that you have enough funds to run the business for a few quarters without any hiccups. Even though external financing may come at a later stage, you should not depend on it in the initial stages of your startup. There are chances that it can be delayed due to many reasons and this should not affect your team in any way. Make sure you have enough money to pay bills and salaries on time.

Don’t Fear Failure.

Are you afraid of hiring people who have failed before? You should be happy to hire such people because running a startup is like walking on thorns, and such people will have valuable experience to handle failure. They do not immediately lose motivation, and this will be a big advantage when you are faced with some challenge.

Lead your Team.

You must always lead from the front and set a good example for your team members. If there is something that you do not want to do yourself and you tell someone else to do it, it will not be taken positively. Lead your team in every aspect. If you experience setbacks, be ready to take responsibility and motivate your team to get back to work and accomplish the tasks at hand.

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Don’t Forget to Have Fun.

While running a startup comes with its own responsibilities, it should not stop you from having fun with your team. Do not let the burden of work overshadow hobbies and other activities. Also, motivate your team to enjoy their personal lives. It will help you to have employees with a relaxed frame of mind.

Few things are as crucial to an entrepreneur’s success as building the right team. There are many rewards for bringing the right people into your organization. Chief among them is creating a culture around which you can build the business, while creating a system that allows the business to run properly even without your direct input.

Featured photo credit: Pexels.com via pexels.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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