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The Risks and Rewards of Going into Business for Yourself

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The Risks and Rewards of Going into Business for Yourself

No one would deny that starting a new business is fraught with risks, but given the uncertainty involved why is it that the US sees over 500,000 new business starts every year? After launching and running several successful businesses, along with my fair share of duds, I’m confident in my explanation. Despite the potential pitfalls, entrepreneurs launch new ventures because the benefits can be equally if not more significant than the chances that something might go wrong.

Nonetheless, it’s up to everyone to decide whether the rewards outweigh the risks of going into business for yourself.

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Risks Associated with Starting a New Venture

Again, there numerous risks associated with starting a business. Here are five of the most common ones to consider before jumping in feet first.

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  1. Long and Erratic Hours. Whether you’re adequately funded and staffed or not, as a new business owner you can expect to put in many more hours than you would at a 9 to 5. In fact, you’ll probably work more hours than anyone else in your company and with good reason–entrepreneurs wear many hats. Plus, at the end of the day when all is said and done, as the business owner, the buck stops with you. So, the moment you start your new venture you’re signing up for long and often erratic hours.
  2. Many Ruffled Feathers. Again, long and unpredictable hours are often commonplace when starting a business. So, as you might imagine the hectic schedules that often come with entering a new venture often leaves little opportunity to cultivate what matters most–relationships. Hence, family and friends can often find themselves on the short end of the stick when you begin your new venture; therefore, it’s important to build breaks into your schedule because if you don’t force yourself to stop and smell the roses, it won’t happen.
  3. Unforeseen Changes in the Market Environment. Sometimes as entrepreneurs, we start businesses oblivious to massive shifts that are occurring all around us. Many of which could easily have the potential to negatively impact your new business concern. For example, I’ve seen so many sink tens of thousands into new storefronts only to be told by local authorities – after the fact – that upcoming zoning laws will require them to make expensive renovations to ‘stay within code’ or close their doors. Of course, you can sometimes offset these types of scenarios by performing your due diligence. Nonetheless, there are some changes that you just won’t see coming no matter how much planning and preparation you do, which is why you must factor a certain degree of the unknown into all that you do as a business owner.
  4. Lack of Management Experience. There is a notion that I’ve seen among many new entrepreneurs that if they hire good managers, the owner’s lack of management experience won’t matter. Unfortunately, as many find out this is often not the case because without the requisite experience, how will you be able to identify whether your managers are making mistakes. This inability to distinguish between wise or poor business decisions is why many business experts recommend that entrepreneurs take on management positions for someone else before striking out on their own.
  5. Potential for Financial Loss. Running a business requires careful budgeting and financial management. However, the problem with many entrepreneurs is that we tend to start businesses without understanding key management functions, like how to forecast profits and losses or create financial reports.

Our lack of financial know-how is often compounded by the fact that many new businesses start before they’ve had an opportunity to secure adequate funding. Hence, it’s not uncommon to see new business owners scrambling to find odd jobs to make ends meet. One way to avoid severe cash shortages is to set aside six to twelve months of personal expenses before starting your business.

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Rewards of Starting a New Business

While there are vast challenges that come with starting your own business, the rewards can often make up for it.

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  1. The Opportunity to Grow through New Challenges. One of the best things about being an entrepreneur is that you get to break away from the monotony of punching a clock and doing the same job duties, day in and out. As a business owner, you’ll face new challenges and tasks on a regular basis. In fact, it is rare that you’ll do the same thing two days in a row! And the best part of performing new activities on a regular basis is that it gives you the opportunity to grow and learn, which will ultimately help you become a better business person.
  2. You Get to Surround Yourself with Great Folks. Let’s face it, as nice as it is to earn a steady paycheck, a 9 to 5 certainly has its drawbacks. Perhaps chief among them is having to work in an environment, not of your choosing. Doing so means that you have zero say in who you will work alongside. Hence, a common complaint among those who choose to work for someone else is that they can’t get along with their supervisor or other co-workers. However, when you’re the boss you get to choose the folks that you work with, and if it turns out that you hired someone that’s hard to get along with, you have the option of letting them go.
  3. Chart Your Own Course. The ability to determine the success or failure of your business is a big draw for many entrepreneurs. In fact, many business owners cite this as their sole reason for going into business. Given that entrepreneurship tends to attract those with a take charge mentality, the business arena is a great place to go if you enjoy making weighty decisions.
  4. A Flexible Schedule. Although we often associate entrepreneurship with long and unpredictable hours, there is another side to it. Running a new business sometimes gives you more flexibility than you’d have as a full-time employee. For example, many business owners have more time to travel and participate in volunteer than full-timers.
  5. Financial Potential. There are many different motivations for doing one thing or another. For instance, some are motivated by helping others, while others find motivation in facing new challenges. But whatever helps you wake up in the morning, it’s difficult to overlook the hefty financial rewards that could await those who can successfully manage business risks. As a business owner, you’re usually only one deal away from reaping huge financial dividends.

There you have it, the most common risks and rewards of starting a business. Learn how to mitigate them, and you’ll be well on your way to big things in the business arena. Here’s to entrepreneurial success!

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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