If you’re a heart-centred entrepreneur, you probably got into business to help change people’s lives, share your unique message and make the world a better place by doing the work that you do. In order to do those things though, people need to know who you are and how you can help them. You have to put yourself out there and be visible so that the people you’re here to help can find you. That however, is easier said than done if you’re an introvert.
If you’re an introvert, the thought of being visible and networking can be overwhelming and stressful, even if your business is primarily online and takes place behind your laptop.
Here are 3 ways introverts can overcome overwhelm and increase their online visibility:
1. Find out where your people are
You don’t need to be visible and active on all the social media platforms, but you do need to be in front of your ideal clients. Finding out where your audience likes to hang out online and then targeting your content to those specific places (ideally 2 or 3 platforms) will help alleviate the anxiety of trying to be everywhere all the time.
If you’re not sure which social media sites they’re on, the easiest way is to ask them. A quick survey will save you a lot of time and you’ll know exactly where to share your content so you can reach your people.
2. Focus on your strengths and create content that feels good for you
Just because everyone else is making videos and starting a Youtube channel, doesn’t mean that you have to. If the thought of being on camera makes you cringe but you love writing, focus on engaging with your audience through blog posts, ebooks, and guest articles.
With every piece of content you create and share, your energy gets shared with it. That means if you dread creating something or you’re doing it because you think you have to, people will pick up on it (and be turned off). They’ll also be able to sense your passion and excitement through content that you loved creating and be more drawn to you because they’ll be able to feel your positive energy behind it.
3. Keep your focus on them instead of you
If the thought of getting out there and being consistently visible makes you feel overwhelmed or self-conscious, shift your energy from yourself to the clients who need to hear your message. When we get wrapped up in our own feelings and put all of our focus on ourselves, it’s easy to forget that we got into business to serve others.
Take a few minutes and think back to why you started your business and who you’re here to help in a way that only you can. What do they need to hear from you, and how can you best serve them today?
If you’re an introvert it can be tough to be “out there” marketing yourself and your business in an online space that seems to get more crowded and noisy everyday. Once you find platforms that you enjoy being visible on, and find out how you best deliver your content, it becomes easier and you build momentum.
It’s building momentum and staying consistent with being visible that will make a world of difference. After a while, posting regularly on social media and communicating with your audience will be second nature and won’t be so overwhelming.
The important thing to keep in mind if you do find yourself overwhelmed and wanting to hide, is to remember your clients. Both your current and potential clients want to hear from you. They need your help and are seeking what only you can give them, but you need to be visible in order for them to find you.
Featured photo credit: Wokandapix via pixabay.com