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Online Visibility Tips for Introverted Entrepreneurs

Online Visibility Tips for Introverted Entrepreneurs

If you’re a heart-centred entrepreneur, you probably got into business to help change people’s lives, share your unique message and make the world a better place by doing the work that you do. In order to do those things though, people need to know who you are and how you can help them. You have to put yourself out there and be visible so that the people you’re here to help can find you. That however, is easier said than done if you’re an introvert.

If you’re an introvert, the thought of being visible and networking can be overwhelming and stressful, even if your business is primarily online and takes place behind your laptop.

Here are 3 ways introverts can overcome overwhelm and increase their online visibility:

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1. Find out where your people are

You don’t need to be visible and active on all the social media platforms, but you do need to be in front of your ideal clients. Finding out where your audience likes to hang out online and then targeting your content to those specific places (ideally 2 or 3 platforms) will help alleviate the anxiety of trying to be everywhere all the time.

If you’re not sure which social media sites they’re on, the easiest way is to ask them. A quick survey will save you a lot of time and you’ll know exactly where to share your content so you can reach your people.

2. Focus on your strengths and create content that feels good for you

Just because everyone else is making videos and starting a Youtube channel, doesn’t mean that you have to. If the thought of being on camera makes you cringe but you love writing, focus on engaging with your audience through blog posts, ebooks, and guest articles.

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With every piece of content you create and share, your energy gets shared with it. That means if you dread creating something or you’re doing it because you think you have to, people will pick up on it (and be turned off). They’ll also be able to sense your passion and excitement through content that you loved creating and be more drawn to you because they’ll be able to feel your positive energy behind it.

3. Keep your focus on them instead of you

If the thought of getting out there and being consistently visible makes you feel overwhelmed or self-conscious, shift your energy from yourself to the clients who need to hear your message. When we get wrapped up in our own feelings and put all of our focus on ourselves, it’s easy to forget that we got into business to serve others.

Take a few minutes and think back to why you started your business and who you’re here to help in a way that only you can. What do they need to hear from you, and how can you best serve them today?

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If you’re an introvert it can be tough to be “out there” marketing yourself and your business in an online space that seems to get more crowded and noisy everyday. Once you find platforms that you enjoy being visible on, and find out how you best deliver your content, it becomes easier and you build momentum.

It’s building momentum and staying consistent with being visible that will make a world of difference. After a while, posting regularly on social media and communicating with your audience will be second nature and won’t be so overwhelming.

The important thing to keep in mind if you do find yourself overwhelmed and wanting to hide, is to remember your clients. Both your current and potential clients want to hear from you. They need your help and are seeking what only you can give them, but you need to be visible in order for them to find you.

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Featured photo credit: Wokandapix via pixabay.com

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Kelly Dawn

Mystic Biz Coach

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Last Updated on July 8, 2020

How to Prevent Decision Fatigue From Clouding Your Judgement

How to Prevent Decision Fatigue From Clouding Your Judgement

What is decision fatigue? Let me explain this with an example:

When determining a court ruling, there are many factors that contribute to their final verdict. You probably assume that the judge’s decision is influenced solely by the nature of the crime committed or the particular laws that were broken. While this is completely valid, there is an even greater influential factor that dictates the judge’s decision: the time of day.

In 2012, a research team from Columbia University[1] examined 1,112 court rulings set in place by a Parole Board Judge over a 10 month period. The judge would have to determine whether the individuals in question would be released from prison on parole, or a change in the parole terms.

While the facts of the case often take precedence in decision making, the judges mental state had an alarming influence on their verdict.

As the day goes on, the chance of a favorable ruling drops:

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    Image source: Proceedings of the National Academy of Sciences

    Does the time of day, or the judges level of hunger really contribute that greatly to their decision making? Yes, it does.

    The research went on to show that at the start of the day the likelihood of the judging giving out a favorable ruling was somewhere around 65%.

    But as the morning dragged on, the judge became fatigued and drained from making decision after decision. As more time went on, the odds of receiving a favorable ruling decreased steadily until it was whittled down to zero.

    However, right after their lunch break, the judge would return to the courtroom feeling refreshed and recharged. Energized by their second wind, their leniency skyrockets back up to a whopping 65%. And again, as the day drags on to its finish, the favorable rulings slowly diminish along with the judge’s spirits.

    This is no coincidence. According to the carefully recorded research, this was true for all 1,112 cases. The severity of the crime didn’t matter. Whether it was rape, murder, theft, or embezzlement, the criminal was more likely to get a favorable ruling either early in the morning, or after the judges lunch break.

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    Are You Suffering from Decision Fatigue Too?

    We all suffer from decision fatigue without even realizing it.

    Perhaps you aren’t a judge with the fate of an individual’s life at your disposal, but the daily decisions you make for yourself could hinder you if you’re not in the right head-space.

    Regardless of how energetic you feel (as I imagine it is somehow caffeine induced anyway), you will still experience decision fatigue. Just like every other muscle, your brain gets tired after periods of overuse, pumping out one decision after the next. It needs a chance to rest in order to function at a productive rate.

    The Detrimental Consequences of Decision Fatigue

    When you are in a position such as a Judge, you can’t afford to let your mental state dictate your decision making; but it still does. According to George Lowenstein, an American educator and economy expert, decision fatigue is to blame for poor decision making among members of high office. The disastrous level of failure among these individuals to control their impulses could be directly related to their day to day stresses at work and their private life.

    When you’re just too tired to think, you stop caring. And once you get careless, that’s when you need to worry. Decision fatigue can contribute to a number of issues such as impulse shopping (guilty), poor decision making at work, and poor decision making with after work relationships. You know what I’m talking about. Don’t dip your pen in the company ink.

    How to Make Decision Effectively

    Either alter the time of decision making to when your mind is the most fresh, or limit the number of decisions to be made. Try utilizing the following hacks for more effective decision making.

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    1. Make Your Most Important Decisions within the First 3 Hours

    You want to make decisions at your peak performance, so either first thing in the morning, or right after a break.

    Research has actually shown that you are the most productive for the first 3 hours[2] of your day. Utilize this time! Don’t waste it on trivial decisions such as what to wear, or mindlessly scrolling through social media.

    Instead, use this time to tweak your game plan. What do you want to accomplish? What can you improve? What steps do you need to take to reach these goals?

    2. Form Habits to Reduce Decision Making

    You don’t have to choose all the time.

    Breakfast is the most important meal of the day, but it doesn’t have to be an extravagant spread every morning. Make a habit out of eating a similar or quick breakfast, and cut that step of your morning out of the way. Can’t decide what to wear? Pick the first thing that catches your eye. We both know that after 20 minutes of changing outfits you’ll just go with the first thing anyway.

    Powerful individuals such as Steve Jobs, Barack Obama, and Mark Zuckerberg don’t waste their precious time deciding what to wear. In fact, they have been known to limiting their outfits down to two options in order to reduce their daily decision making.

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    3. Take Frequent Breaks for a Clearer Mind

    You are at your peak of productivity after a break, so to reap the benefits, you need to take lots of breaks! I know, what a sacrifice. If judges make better decisions in the morning and after their lunch break, then so will you.

    The reason for this is because the belly is now full, and the hunger is gone. Roy Baumeister, Florida State University social psychologist[3] had found that low-glucose levels take a negative toll on decision making. By taking a break to replenish your glucose levels, you will be able to focus better and improve your decision making abilities.

    Even if you aren’t hungry, little breaks are still necessary to let your mind refresh, and come back being able to think more clearly.

    Structure your break times. Decide beforehand when you will take breaks, and eat energy sustaining snacks so that your energy level doesn’t drop too low. The time you “lose” during your breaks will be made up in the end, as your productivity will increase after each break.

    So instead of slogging through your day, letting your mind deteriorate and fall victim to the daily abuses of decision making, take a break, eat a snack. Let your mind refresh and reset, and jump-start your productivity throughout the day.

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    Featured photo credit: Kelly Sikkema via unsplash.com

    Reference

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