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Online Visibility Tips for Introverted Entrepreneurs

Online Visibility Tips for Introverted Entrepreneurs

If you’re a heart-centred entrepreneur, you probably got into business to help change people’s lives, share your unique message and make the world a better place by doing the work that you do. In order to do those things though, people need to know who you are and how you can help them. You have to put yourself out there and be visible so that the people you’re here to help can find you. That however, is easier said than done if you’re an introvert.

If you’re an introvert, the thought of being visible and networking can be overwhelming and stressful, even if your business is primarily online and takes place behind your laptop.

Here are 3 ways introverts can overcome overwhelm and increase their online visibility:

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1. Find out where your people are

You don’t need to be visible and active on all the social media platforms, but you do need to be in front of your ideal clients. Finding out where your audience likes to hang out online and then targeting your content to those specific places (ideally 2 or 3 platforms) will help alleviate the anxiety of trying to be everywhere all the time.

If you’re not sure which social media sites they’re on, the easiest way is to ask them. A quick survey will save you a lot of time and you’ll know exactly where to share your content so you can reach your people.

2. Focus on your strengths and create content that feels good for you

Just because everyone else is making videos and starting a Youtube channel, doesn’t mean that you have to. If the thought of being on camera makes you cringe but you love writing, focus on engaging with your audience through blog posts, ebooks, and guest articles.

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With every piece of content you create and share, your energy gets shared with it. That means if you dread creating something or you’re doing it because you think you have to, people will pick up on it (and be turned off). They’ll also be able to sense your passion and excitement through content that you loved creating and be more drawn to you because they’ll be able to feel your positive energy behind it.

3. Keep your focus on them instead of you

If the thought of getting out there and being consistently visible makes you feel overwhelmed or self-conscious, shift your energy from yourself to the clients who need to hear your message. When we get wrapped up in our own feelings and put all of our focus on ourselves, it’s easy to forget that we got into business to serve others.

Take a few minutes and think back to why you started your business and who you’re here to help in a way that only you can. What do they need to hear from you, and how can you best serve them today?

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If you’re an introvert it can be tough to be “out there” marketing yourself and your business in an online space that seems to get more crowded and noisy everyday. Once you find platforms that you enjoy being visible on, and find out how you best deliver your content, it becomes easier and you build momentum.

It’s building momentum and staying consistent with being visible that will make a world of difference. After a while, posting regularly on social media and communicating with your audience will be second nature and won’t be so overwhelming.

The important thing to keep in mind if you do find yourself overwhelmed and wanting to hide, is to remember your clients. Both your current and potential clients want to hear from you. They need your help and are seeking what only you can give them, but you need to be visible in order for them to find you.

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Featured photo credit: Wokandapix via pixabay.com

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Kelly Dawn

Mystic Biz Coach

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Last Updated on March 23, 2021

Manage Your Energy so You Can Manage Your Time

Manage Your Energy so You Can Manage Your Time

One of the greatest ironies of this age is that while various gadgets like smartphones and netbooks allow you to multitask, it seems that you never manage to get things done. You are caught in the busyness trap. There’s just too much work to do in one day that sometimes you end up exhausted with half-finished tasks.

The problem lies in how to keep our energy level high to ensure that you finish at least one of your most important tasks for the day. There’s just not enough hours in a day and it’s not possible to be productive the whole time.

You need more than time management. You need energy management

1. Dispel the idea that you need to be a “morning person” to be productive

How many times have you heard (or read) this advice – wake up early so that you can do all the tasks at hand. There’s nothing wrong with that advice. It’s actually reeks of good common sense – start early, finish early. The thing is that technique alone won’t work with everyone. Especially not with people who are not morning larks.

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I should know because I was once deluded with the idea that I will be more productive if I get out of bed by 6 a.m. Like most of you Lifehackers, I’m always on the lookout for productivity hacks because I have a lot of things in my plate. I’m working full time as an editor for a news agency, while at the same time tending to my side business as a content marketing strategist. I’m also a travel blogger and oh yeah, I forgot, I also have a life.

I read a lot of productivity books and blogs looking for ways to make the most of my 24 hours. Most stories on productivity stress waking up early. So I did – and I was a major failure in that department – both in waking up early and finishing early.

2. Determine your “peak hours”

Energy management begins with looking for your most productive hours in a day. Getting attuned to your body clock won’t happen instantly but there’s a way around it.

Monitor your working habits for one week and list down the time when you managed to do the most work. Take note also of what you feel during those hours – do you feel energized or lethargic? Monitor this and you will find a pattern later on.

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My experiment with being a morning lark proved that ignoring my body clock and just doing it by disciplining myself to wake up before 8 a.m. will push me to be more productive. I thought that by writing blog posts and other reports in the morning that I would be finished by noon and use my lunch break for a quick gym session. That never happened. I was sleepy, distracted and couldn’t write jack before 10 a.m.

In fact that was one experiment that I shouldn’t have tried because I should know better. After all, I’ve been writing for a living for the last 15 years, and I have observed time and again that I write more –and better – in the afternoon and in evenings after supper. I’m a night owl. I might as well, accept it and work around it.

Just recently, I was so fired up by a certain idea that – even if I’m back home tired from work – I took out my netbook, wrote and published a 600-word blog post by 11 p.m. This is a bit extreme and one of my rare outbursts of energy, but it works for me.

3. Block those high-energy hours

Once you have a sense of that high-energy time, you can then mold your schedule so that your other less important tasks will be scheduled either before or after this designated productive time.

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Block them out in your calendar and use the high-energy hours for your high priority tasks – especially those that require more of your mental energy and focus. You also need to use these hours to any task that will bring you closer to you life’s goal.

If you are a morning person, you might want to schedule most business meetings before lunch time as it’s important to keep your mind sharp and focused. But nothing is set in stone. Sometimes you have to sacrifice those productive hours to attend to other personal stuff – like if you or your family members are sick or if you have to attend your son’s graduation.

That said, just remember to keep those productive times on your calendar. You may allow for some exemptions but stick to that schedule as much as possible.

There’s no right or wrong way of using this energy management technique because everything depends on your own personal circumstances. What you need to remember is that you have to accept what works for you – and not what other productivity gurus say you should do.

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Understanding your own body clock is the key to time management. Without it, you end up exhausted chasing a never-ending cycle of tasks and frustrations.

Featured photo credit: Collin Hardy via unsplash.com

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