Advertising
Advertising

6 Hacks to Get More Followers on Instagram

6 Hacks to Get More Followers on Instagram

Reaching 500 millions users during 2016, Instagram has quickly become the second most popular social networking site. Originally created in 2010 and developed by Facebook since 2012, Instagram is an online social networking service that allows users to ‘follow’ each other whilst sharing photos and videos.

On Instagram, like all social media sites, being popular has become extremely relevant – especially for brands and small businesses. So to help everyone grow their Instagram following I’ve put together this article of 6 tips for getting more followers on Instagram.

1. Interact With Your Followers

This is one of the easiest ways to get new followers. Not only because of the fact that it will make your account visible to more people, but because when other users see that you interact with your following they’ll be more likely to follow you. I mean who doesn’t want a little more attention?

At the start, doing this while you grow your account should be easy as you don’t have many followers. It will get harder as your popularity starts increasing though. However, it won’t be long until your followers realize that you won’t have time to reply to every comment or message.

Advertising

2. Post Exciting Content

One of the keys to gaining a lot of followers on Instagram is to post awesome original content. People often use the internet to get away from their own lives for a little.

So you have to be there to excite people and make them laugh. Ultimately, let them take a step out of reality for a short period of time. Try to post interesting photos or videos that your followers aren’t likely to see anywhere else. You’ll be surprised how many followers you start getting just by posting original content.

3. Post Regularly

If you’re wondering why you don’t have many followers on Instagram but are only posting maybe once or twice a week, then we may have found the problem. Regular posts are what keeps new Instagram users coming to your page. If you aren’t posting quality content consistently.

You will find some of your followers may get frustrated or bored waiting for your posts, no matter how good or rare they are. If you have to, write down a schedule and try to stick to it so your followers know when to come back to check for a new post. However, be careful not to post too often or post poor content as this will make people unfollow you.

Advertising

4. Use Effective Hashtags

Hashtags are what generally draws new users towards your account. They may seem simple but using them effectively and consistently over time is crucial if you want to increase your success on Instagram. Generally choosing hashtags that are shown in or described in the picture is a solid strategy.

However, be careful when using really popular hashtags, as you’ll likely go unnoticed. For example, #dog is used so often you’re likely going to get lost in the crowd using it. Instead, you should try and choose a hashtag that is still popular but has a specific audience or a niche waiting to view your photo, in this case #dogsofinstagram is a better choice.

You may have to do some research to find out which hashtags are relevant to your niche or type of account, but there are a few hashtag analytics tools out there, like Keyhole, that will help you find them.

Also be wary of adding too many hashtags, as this just comes off ‘spammy’ and needy, and may end up causing you to lose followers. A good technique is to post your hashtags as your first comment. That way your post will still get noticed in the explore feed using the hashtags but your profile won’t appear spammy as they’re not in the caption.

Advertising

5. Give Back And Be A Follower

Don’t just expect to get followers, go ahead and visit other people’s accounts and become a follower. It’s one of the best ways for them to notice your account as you’ll pop up in their notifications.

If you’re following our other tips, they’ll more than likely be impressed with your account and will happily follow you back. Of course, you can always unfollow them later, but be careful, if they find out they’ll probably return the favor.

6. Buy Them

This is one sneaky little hack that I think most Instagram users are now probably aware of but only a few decide to try. Regardless, it’s certainly the quickest way to add followers to your account. I’ve tried it myself and got some followers from an Instagram service, Gramlike, and the process is pretty simple.

You just pay, give them your username and they add more followers to your account. However, it should be noted that the followers you get aren’t actually real, they’re fake followers who won’t like or engage with your content! But they are useful in helping you attract new followers via the principle of social proof. As the more followers you have the more important you must be, right? Nonetheless, it’s a nice little shortcut though it is probably more suited to businesses and high profile people with money to blow.

Advertising

Whatever way you choose to grow your followers on Instagram, just be sure not to neglect your old ones or you’ll end up taking two steps forward and one step back.

Featured photo credit: StockSnap via stocksnap.io

More by this author

6 Popular Gifts Of The 2016 Holiday Season Party Games 4 Simple Games To Get The Party Started 10 Simple Hacks To Improve Your Study Sessions 6 Hacks to Get More Followers on Instagram

Trending in Productivity

1 We Do What We Know Is Bad for Us, Why? 2 13 Bad Habits You Need to Quit Right Away 3 How to Reprogram Your Brain Like a Computer And Hack Your Habits 4 14 Ideas on How to Measure Productivity to Make Progress 5 11 Things You Can Do to Increase Employee Productivity

Read Next

Advertising
Advertising
Advertising

Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

Advertising

Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

Advertising

It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

Advertising

Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

    Advertising

    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

    More Productivity Tips

    Featured photo credit: William Iven via unsplash.com

    Reference

    Read Next