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6 Foolproof Steps to Launching a Unique Online Business

6 Foolproof Steps to Launching a Unique Online Business

In a market that is saturated and filled with strong competitors, you need to come up with a practical but unique idea for a business. Trying to find a business model that fits your skills, doesn’t make you want to kill yourself at the end of the day, is profitable and has room for development isn’t an easy task.

However, there’s a pattern you may follow which can make things a whole lot easier for you. Starting your own business is a risky move and you’ll need to invest your time, money and yourself to ensure that it works out as planned. If you’re ready to go the distance, you should know it’s worth it.

1. Make Sure There Is Market Demand

Many brilliant minds of the past ages have been a center of mockery because the world wasn’t prepared for them. Let’s remember the most obvious example for this claim – people thought Earth was the center of the universe for very, very long time and to say otherwise was to be labeled as a heretic or madman.

My point is that even if you do have a revolutionary business model or an innovation of some kind in mind, you need to make sure that people are ready for it. Therefore, make sure that there’s a demand on the market that can enable you to develop your startup and work your way up from there.

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2. Budget Distribution

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    Even if you do have a great idea and you can wiggle into the world of business thanks to market demand, you can still end up bankrupt, if you don’t know how to handle your money. As a business leader, you need to be prepared for various outcomes and you need to think several steps ahead and count various different factors into your equation, so you’re practically able to predict the future of your business.

    Startups are all about prioritizing – there’s no room in the budget for nothing more than necessary. Other than covering paychecks, your budget also needs to be distributed to utilities, rent, inventory, and promotions.

    3. Get together a Professional Squad

    Team assembly might be the most troubling step here. If you’re starting out with an acquaintance or perhaps a friend, it might be easier for you because you’re already familiar with someone’s skills and abilities – you have more than just an unfamiliar resume and a stranger’s word backing it up.

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    The fact you’re only just beginning with your business implies that you don’t have enough money to pay for experts to work for you. The chances are you’ll employ young people who lack experience but compensate that by being eager to work and earn money.

    Your best chance is to build a small team as soon as possible and transfer your work ethics to them – values you share with them will be the glue that holds you together through both the good things and the bad. On the other hand, a lack of those values will create anarchy, lack of authority and team spirit, which is one certain path to imminent bankruptcy.

    4. Create a Unique Proposition

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      Experts claim how the most important thing to build your business around is differentiation. Let me draw you a little picture; when a person who is in need of a service they have never used before start browsing for a proposal, they won’t be able to tell you apart from your competitors. You need to give them a strong reason to remember you and find you unique.

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      First of all, you need to strive towards profiling your ideal customer. Once you figure out their characteristics, the next step is to fashion your business around them. Applying this strategy to your business will enable it to grow in the right direction from the very beginning, which is quite efficient. If you create a functional version of your business in the beginning, it won’t be necessary for you to make big changes later.

      5. Take Your Online Presence Seriously

      Even if you already own a brick-and-mortar business, launching your business online is paramount – if you’re not present on the internet, you don’t exist. Your website is your business card and everyone who gets there by browsing online will make judgments based on what they see.

      When making a website, you need to stick to the current trends, but don’t try to implement all of them because that can only create a mess. The selection of design options you decide to go with need to be in accordance with what you do and be capable of showcasing your offer in the finest light.

      However, it’s not just what’s on the surface but also what’s beneath it. When trying to decide about your tech support, you need to do thorough research in order to select a good hosting option based on reviews and make sure it fits your budget. Be very confident that your visitors won’t waste their time trying to load a single page of your website if it takes too long, and be sure that they will turn to your competitor in a matter of seconds.

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      6. Tweak according to Feedback

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        Social networks are your most trustworthy partner when it comes to business development. Managing your profiles on these platforms is something that needs to be handled carefully; these accounts will be a way for your audience to reach out to you, leave their comments and share you with the rest of the world.

        The feedback you receive through these mediums should be most precious to you, whether it be a praise, suggestion or a simple complaint – you should look at reviews as if they were pointers for further changes. Even the finest tweak you plan on making should be based on profiling your ideal customer and trying to meet their needs and possibly predict them.

        Following these steps will enable you to transfer from a startup to a full-fledged small business quicker – each of them is a growth hacking method based on sound business logic. One last piece of advice; you should take risks only when necessary, but don’t hesitate from being brave enough to follow your gut when you’re most certain that’s the right thing to do.

        Featured photo credit: https://www.pexels.com/u/kaboompics/ via pexels.com

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        Ivan Dimitrijevic

        Ivan is the CEO and founder of a digital marketing company. He has years of experiences in team management, entrepreneurship and productivity.

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        Last Updated on May 22, 2019

        50 Great People To Follow On LinkedIn, No Matter Your Industry

        50 Great People To Follow On LinkedIn, No Matter Your Industry

        LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

        Job Search Experts

        You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

        1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

        2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

        3. Dr. Marla Gottschalk will help you make an impact in a new job.

        4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

        5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

        Management Experts

        They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

        6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

        7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

        8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

        9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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        Productivity Experts

        By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

        10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

        11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

        12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

        13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

        Marketing Experts

        14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

        15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

        16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

        17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

        18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

        19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

        20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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        21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

        22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

        23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

        24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

        25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

        26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

        Personal Branding Experts

        Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

        Here are some personal branding experts from LinkedIn to improve your own brand.

        27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

        28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

        Other Notable Experts to Follow

        29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

        30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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        31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

        32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

        33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

        34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

        35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

        36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

        37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

        38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

        39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

        40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

        41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

        42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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        43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

        44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

        45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

        46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

        47. Rita J. King connects science, technology and business.

        48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

        49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

        50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

        These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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        Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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