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10 Essential Things To Know Before Building A Website In 2016

10 Essential Things To Know Before Building A Website In 2016

There are millions of websites nowadays. If you are thinking of building your website, there are many things you should be aware of. This ranges from having a friendly SEO to attractive designs.

For starters, you should place yourself in the shoes of the customer and make a list of what you would have wanted. You should think about the security issues regarding your website and much more.

To talk about all that in a little more detail, here’s a list of 10 essential things to know before building a website in 2016.

1. Domain name

It’s the initial step of web designing. It’s a name of your website. You have to pay certain fee to register for the right to use that name. However, getting a name doesn’t mean you will get a website. It’s just registering a business name.

The domain name must be short, easy and memorable. In addition, branding strategy should also be applied while choosing a domain. In other words, your domain name should represent your brand. However, you should be careful not to violate any copyrights with your domain name as you don’t want to be on the bad side of the law.

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2. Users

When you design your web page, you do so with a specific group of users in your mind. You must appeal to those users’ wants and needs to have a popular website. Otherwise, your website will be just another website in a world of millions of websites.

How can you know what your user’s need is? There are hundreds of analytic tools to answer that question. You can make use of one of those analytic apps to sort that out. These apps will help to get a data in your user, which will ultimately lead to the success in your undertakings.

3. Social media integration

In this age of social media, there is hardly anyone who hasn’t heard about social media. Social media sites such as Twitter, Facebook, Instagram and many others have millions of users, which will provide a great platform to market your website.

If you are thinking of building your website, you should make sure that your website has an option to share the contents of your website in social media. Most of the top website builders provide support for this.

There are many analytic tools that cab track the ways and locations from which people are finding your website. This is vital for a successful website.

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4. Security

Security is the biggest concern in the 21st century, even more so for the Internet. Technological advancements have led to different malwares, viruses and many malicious applications compromising the website integrity. Add the threat of hackers and you have your hands full.

To be more specific, if you are into e-commerce and require sensitive information such as personal information and credit card numbers of your clients, you need to ensure the security of your website.

These threats should be assessed in the beginning of webpage designing. Webpages must have SSL certificates and security checks must be conducted regularly.

5. SEO

You have a website with phenomenal design, interesting content and fast-loading speed. Great, but what good will it do if it has no viewers or just a few users? Therefore, search engine optimization (SEO) is one of the most important part of webpage development. It will make sure that the targeted user will be able to access it.

Hence, it is crucial to have a clean and SEO friendly code. For this, you can use certain CMS services. While some CMS services require you to have a technical knowledge in coding, some services like WordPress require little technical knowledge.

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6. Compatibility

Compatibility is one of the important aspects of a website. A website page must be able to run in any browser from Firefox, Safari to Internet Explorer. Even the older browsers must not be exempt from reaching this webpage. If it doesn’t, we will lose a large number of a customers, which will be very detrimental to the webpage in its infancy.

Moreover, the site should be supported on mobile devices as well. According to one study, 95 percent of mobile users actually use their mobile devices for online searching rather than their computer or laptop. This means a large chunk of your webpage viewers will be mobile users. Hence, webpage must be supported in all types of devices and across all the browsers.

7. Design

How your website looks is an essential thing to consider if you want it to stand out. Since it is the basic element to attract or distract the user, it is one of the important things to keep in mind before building the design.

For instance, if a design of any webpage is eye catching, users will be more likely to spend their time surfing for the content in a page. Good design also affects SEO of a webpage.

8. Hosting

If a site has a very slow loading rate, people are not going to wait unless it is a must. Since there are many webpages to choose from, there is no alternative for good hosting.

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In addition to that, poor hosting is bad for the search engine ranking of a webpage. You should test your website and resolve hosting issues prior to the official release of your website.

9. Navigation

If you are thinking of building a website, let’s be clear that there is no substitute for good navigation. If a customer finds it difficult to navigate your page, they are going to lose interest and may never access it twice.

For a good navigable site, you can use dropdown in navigation menu. This will ensure, there is no confusion for a client while viewing your webpage.

10. Cost

After all the considerations, things eventually boil down to the ‘cost’. Building a website requires money. You need to spend money to get a domain name. You will also need money, if you are employing a web designer to design your webpage.

Furthermore, monthly maintenance must be done, which is also costly. Therefore, one should estimate all the associated costs before starting the project.

Featured photo credit: Pixabay via pixabay.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Published on March 20, 2019

How to Write a Powerful Mission Statement for Your Business

How to Write a Powerful Mission Statement for Your Business

Have you ever felt lost in the minutia of your job?

As a business owner, I can relate to getting bogged down in the day to day operations of my business. Things like inventory, payroll, scheduling, purchasing and employee management take up the bulk of my day.

While these things are important and need to get done, focusing too much on the details can make you lose sight of the big picture. This is why having a good mission statement comes in handy.

What is a Mission Statement?

Put simply, a mission statement is an internal document that provides a clear purpose for the organization. It provides a common reference point for everyone in the organization to start from.

In other words, after reading your company’s mission statement, managers and employees should be able to answer the question “What are company’s main objectives?” For example, Southwest Airlines mission statement reads:[1]

“Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.”

In this single statement, Southwest conveys the company’s goals of providing the highest level of customer service as well as providing a good working environment for their employees.

Mission Statement VS. Vision Statement

While the mission and vision statements are related, there are subtle but distinct differences the you should be aware of.

First of all, a mission statement is designed primarily as an internal company document. It provides clarity and direction for managers and employees.

While there’s nothing wrong with sharing your company’s mission statement with the outside world, its intended audience is within the company.

While a mission statement provides a general framework for the organization, the vision statement is usually a more inspirational statement designed to motivate employees and inspire customers. Going back to Southwest Airlines, their vision statement reads:[2]

“To become the world’s most loved, most flown, and most profitable airline.”

This statement inspires good feeling from the customer while motivating the employees to achieve that vision.

What Does a Good Mission Statement Look Like?

When coming up with a mission statement, it’s important to take your time and do it right. Too often, people (especially entrepreneurs) just write down the first thing that comes to mind and they end up with worthless or (worse yet) a generic mission statement that is utterly useless.

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Remember, a mission statement should provide a common framework for everyone in your organization.

When writing a mission statement, you should always try to incorporate the following;

  • What we do?
  • How we do it?
  • Whom do we do it for?
  • What value are we bringing?

Now, you can see how tempting it is to just come up with something generic that ticks off those four boxes. Something like “We provide the best widgets available online for the consumer.”

After all, that did check off all the boxes:

What we do? Provide widgets.

How we do it? Online.

Who do we do it for? The consumer.

What value we bring? The best widgets.

The problem with this mission statement is that it could apply to any number of companies producing the same widget. There is nothing to distinguish your company or its widgets from any of your competitors widgets.

Compare that mission statement to this one:

“We provide the highest quality widgets directly to the consumer at an affordable price backed up with a 100% satisfaction guarantee. If our clients aren’t 100% satisfied, we’ll make it right.”

What’s the difference?

Both mission statements answer all the same questions of what, how, whom and value. But in the second statement, they are differentiating their company from all other competitors by answering the question “what makes us unique”.

Another way to read that is, “Why you should buy from us.” In this example, it’s because our widgets are of the highest quality and we stand behind them 100%.

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You might have noticed the statement didn’t say that we sell widgets at the lowest possible price. That’s because we are emphasizing quality and satisfaction over price.

A different company’s mission statement may emphasize selling widgets at the lowest possible price with little to no mention of a guarantee.

Hallmarks of a Good Mission Statement

1. Keep It Brief

Your mission statement should be no longer than three sentences. This is not your company’s magnum opus.

You should be able to distill the what, how, who and why questions into a succinct message.

2. Have a Purpose

A company’s missions statement should include the reason it even exists.

Make clear exactly what the company does with statements like “We strive to provide our customers with …….”

3. Include a “How”

Take this as an opportunity to differentiate your company from its competitors.

How do you provide a product or service that’s different or better than how your competitor provides it?

4. Talk About the Value You Bring to the Table

This is where you can really set yourself apart from the competition. This is the “why” customers should buy from you.

Do you offer the lowest prices? Fastest delivery? Exceptional customer service? Whatever it is that sets you apart and gives your particular products, services or company an advantage talk about it in the mission statement.

5. Make Sure It’s Plausible

It’s okay to shoot for the stars just to settle for the moon, but not in a mission statement.

Being overly ambitious will only set you and your employees up for failure, hurt morale and make you lose credibility. You will also scare away potential investors if they think that you are not being realistic in your mission statement.

6. Make It Unique and Distinctive

Imagine if someone who knew nothing about your business walked in and saw how it was operating, then they read your mission statement. Would they be able to recognize that mission statement was attached to that business? If not re-work it.

7. Think Long Term

A mission statement should be narrow enough so that it provides a common framework for the existing business, but open enough to allow for longer term goals. It should be able to grow as the business grows.

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8. Get Feedback

This is very important, especially from managers and employees.

Getting their input can clarify how they currently see the company and their role within the organization. It’s also a good way to get people “on-board,” as studies show that people are more likely to go along with an idea if they feel included in the decision making process beforehand.

9. Review Often and Revise as Necessary

You should review the missions statement often for two reasons.

First, as a reminder of what the essence of the company is. It’s easy to forget when you are in the day to day grind of the business.

And two, to make sure that the mission statement is still relevant. Things change, and not everything can be anticipated at the time a mission statement was written.

For example, if a mission statement was written before the advent of the internet, a company that use to sell things door to door now probably has a website that people order from. You should always update the mission statement to reflect these changes.

The Value of Mission Statements: Why Go Through All of These in the First Place?

It may seem like a lot of work just for a few sentences that describe a company, but the value of a well written mission statement should not be discounted.

First of all, if you are an entrepreneur, crystallizing the what, how, whom and value questions will keep you focused on the core business and its values.

If you are a manager or other employee, knowing the company’s basic tenants will help inform your interactions with both customers and colleagues alike.

Strategic Planning

A relevant mission statement acts as a framework for strategic planning. It provides guidance and parameters for making strategic decisions for the future of the company.

Measuring Performance

By having the company’s mission in a concrete form, it also allows for an objective measurement of how well the organization is meeting its stated goals at any one time.

Management can identify strengths and weaknesses in the organization based on the criteria set forth in the mission statement and make decisions accordingly.

Solidifying the Company’s Goals and Values for Employees

Part of a well run organization is nurturing happy and productive employees.

As humans, we all have an innate need for both purpose and to be part of something larger than ourselves. Providing employees with a clearly defined mission statement helps to define their role in the larger organization. Thus, fulfilling both of these needs.

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Now I’m not saying that a mission statement can overcome low pay and poor working conditions, but with everything else being equal, it can contribute to a happier and more productive workforce.

To Hold Management Accountable

By creating a mission statement, a company is publicly stating its highest values and goals for the world to see. By doing so, you are inviting both the public and your employees to to scrutinize how well the company lives up to its ideals.

So if you state that you only provide the highest quality products, and then offer something less, it’s fair for both the public and the employees to question, and even call for a change in management.

If management doesn’t take the mission statement seriously, no one else will either; and the legitimate authority that management rely’s on will be diminished.

To Serve as an Example

This is the opposite side of the coin from the previous statement. If the highest levels of management are seen taking the mission statement seriously and actively managing within the framework of the statement, that attitude filters down throughout the organization.

After all, a good employee knows what’s important to their boss and will take the steps necessary to curry favor with them.

Finally, use the company’s mission statement as a way to define roles within the company. You can do this by giving each division in the company a copy of the mission statement and challenge the head of each division to create a mission statement for their respective departments.

Their individual mission statements should focus on how each department fits in and ultimately contributes to the success of the company’s overall mission statement. This serves as both a clarifying and a team building exercise for all parts of the organization.

Final Thoughts

Developing a mission statement is too often just an after-thought, especially for entrepreneurs. We tend to prioritize things that we perceive will give us the biggest “bang for our buck.”

Somehow, taking the time and effort to sit down and think seriously about the what, whom, how and value of our business seems like a waste of time. After all, we got in the business to make money and become successful, isn’t that all we need to know?

That mindset will probably get you started okay, but if you find yourself having any success at all, you’ll find that there really is such a thing as growing pains.

By putting in the time and effort to create a mission statement, you are laying the groundwork that will give you a path to follow in your growth. And isn’t building long term success what we are really after?

More Resources About Achieving Business Success

Featured photo credit: Fab Lentz via unsplash.com

Reference

[1] Southwest Airlines: About Page
[2] Fit Small Business: 10 Vision Statement Examples To Spark Your Imagination

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