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10 Essential Things To Know Before Building A Website In 2016

10 Essential Things To Know Before Building A Website In 2016

There are millions of websites nowadays. If you are thinking of building your website, there are many things you should be aware of. This ranges from having a friendly SEO to attractive designs.

For starters, you should place yourself in the shoes of the customer and make a list of what you would have wanted. You should think about the security issues regarding your website and much more.

To talk about all that in a little more detail, here’s a list of 10 essential things to know before building a website in 2016.

1. Domain name

It’s the initial step of web designing. It’s a name of your website. You have to pay certain fee to register for the right to use that name. However, getting a name doesn’t mean you will get a website. It’s just registering a business name.

The domain name must be short, easy and memorable. In addition, branding strategy should also be applied while choosing a domain. In other words, your domain name should represent your brand. However, you should be careful not to violate any copyrights with your domain name as you don’t want to be on the bad side of the law.

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2. Users

When you design your web page, you do so with a specific group of users in your mind. You must appeal to those users’ wants and needs to have a popular website. Otherwise, your website will be just another website in a world of millions of websites.

How can you know what your user’s need is? There are hundreds of analytic tools to answer that question. You can make use of one of those analytic apps to sort that out. These apps will help to get a data in your user, which will ultimately lead to the success in your undertakings.

3. Social media integration

In this age of social media, there is hardly anyone who hasn’t heard about social media. Social media sites such as Twitter, Facebook, Instagram and many others have millions of users, which will provide a great platform to market your website.

If you are thinking of building your website, you should make sure that your website has an option to share the contents of your website in social media. Most of the top website builders provide support for this.

There are many analytic tools that cab track the ways and locations from which people are finding your website. This is vital for a successful website.

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4. Security

Security is the biggest concern in the 21st century, even more so for the Internet. Technological advancements have led to different malwares, viruses and many malicious applications compromising the website integrity. Add the threat of hackers and you have your hands full.

To be more specific, if you are into e-commerce and require sensitive information such as personal information and credit card numbers of your clients, you need to ensure the security of your website.

These threats should be assessed in the beginning of webpage designing. Webpages must have SSL certificates and security checks must be conducted regularly.

5. SEO

You have a website with phenomenal design, interesting content and fast-loading speed. Great, but what good will it do if it has no viewers or just a few users? Therefore, search engine optimization (SEO) is one of the most important part of webpage development. It will make sure that the targeted user will be able to access it.

Hence, it is crucial to have a clean and SEO friendly code. For this, you can use certain CMS services. While some CMS services require you to have a technical knowledge in coding, some services like WordPress require little technical knowledge.

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6. Compatibility

Compatibility is one of the important aspects of a website. A website page must be able to run in any browser from Firefox, Safari to Internet Explorer. Even the older browsers must not be exempt from reaching this webpage. If it doesn’t, we will lose a large number of a customers, which will be very detrimental to the webpage in its infancy.

Moreover, the site should be supported on mobile devices as well. According to one study, 95 percent of mobile users actually use their mobile devices for online searching rather than their computer or laptop. This means a large chunk of your webpage viewers will be mobile users. Hence, webpage must be supported in all types of devices and across all the browsers.

7. Design

How your website looks is an essential thing to consider if you want it to stand out. Since it is the basic element to attract or distract the user, it is one of the important things to keep in mind before building the design.

For instance, if a design of any webpage is eye catching, users will be more likely to spend their time surfing for the content in a page. Good design also affects SEO of a webpage.

8. Hosting

If a site has a very slow loading rate, people are not going to wait unless it is a must. Since there are many webpages to choose from, there is no alternative for good hosting.

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In addition to that, poor hosting is bad for the search engine ranking of a webpage. You should test your website and resolve hosting issues prior to the official release of your website.

9. Navigation

If you are thinking of building a website, let’s be clear that there is no substitute for good navigation. If a customer finds it difficult to navigate your page, they are going to lose interest and may never access it twice.

For a good navigable site, you can use dropdown in navigation menu. This will ensure, there is no confusion for a client while viewing your webpage.

10. Cost

After all the considerations, things eventually boil down to the ‘cost’. Building a website requires money. You need to spend money to get a domain name. You will also need money, if you are employing a web designer to design your webpage.

Furthermore, monthly maintenance must be done, which is also costly. Therefore, one should estimate all the associated costs before starting the project.

Featured photo credit: Pixabay via pixabay.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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