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10 Essential Tools Used By Professional Bloggers

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10 Essential Tools Used By Professional Bloggers

Blogging requires you to do extensive research. In addition, the posts in your blog must be interesting, grammatically sound and authentic. This will consume a lot of time. However, there are different tools professional bloggers use to make their job easier.

You are going to find here ten essential tools which are there to serve you if you are a blogger. These tools are guaranteed to save your time and help you on your journey to be a professional blogger.

1. Evernote

You might be casually travelling in a public bus and surfing internet for something interesting and new. Lucky for you, you accidentally hit something interesting. What would you do? Well, what would a professional blogger do? A professional blogger would (probably) use the ‘Evernote’ tool.

Evernote allows you to save web pages, which you can access from anywhere at any time. Well its usability doesn’t end here, you can also save images and sounds with it in your own account. Another notable feature of this tool is that you can search specific text from saved pages and even from the pictures.

2. Windows Live Writer

If you know this or not, the material you publish are going to be there for everyone to see on the internet over eternity. Hence, a professional blogger always wants to publish sensible materials, so they mostly use the Windows Live Writer to edit the blog.

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Yes, you’ve got your own blog editor depending upon the blogging platforms, but it allows you to have a preview of the post before you hit the publish button. Moreover, this makes it easier to use multiple blogs as it has hundreds of plugins, which allows you to enjoy many features and functions without spending much money.

3. Plagium

Remember the college days; when you copied your friend’s report and your professor found out and gave you a fair warning. Well, the blogging community also ostracizes plagiarism.

If you have written something novel and are quite unsure about whether the post has appeared earlier, then don’t fret. You can use Plagium tool like professional bloggers. This tool allows you to check whether the content is replicated or unique which increases your confidence in a material.

4. PollDaddy

A material which includes surveys and opinion of the public is always appreciated and readily accepted without a second guess. How does a professional blogger manage to get those surveys done? If you don’t know, they use PollDaddy, which helps you to get opinion and feedback of the reader quickly and easily.

This offsets the process where you have to read and analyze individual comments. You can conduct surveys and get quick responses from iPhone, iPad and iPod users with it.

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5. Grammarly

A professional blogger doesn’t commit any grammatical error. The secret behind this is the use of the Grammarly tool. It’s one of the most used blogging tools by professional bloggers to check grammatical mistakes.

It is available as an extension of Chrome browser or Microsoft Word. It remedies any grammatical error. Fed up with frequent minor grammatical mistakes? Why not to use Grammarly? Who knows? You could be swimming with the big fishes in blogging world with its use.

6. Dropbox

Imagine waking up the next day to find your mobile and laptop gone. You could lose all of your materials for blog, but professional bloggers don’t worry about such losses as they use tools like ‘Dropbox’.

You just need to add those items to Dropbox, it will store your material without any charge. It allows you to sync the files between mobile devices and computers. Since it is available for every type of devices, you don’t need to worry about compatibility issues.

7. Infusionsoft

Infusionsoft is a CRM software, a sales tool and ecommerce platform, all combined into one complete package. This might not be essential for all the professional bloggers out there but it’s a must have for bloggers who are involved in business through their blogs.

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Infusionsoft’s major selling point is its powerful CRM, especially beneficial for small businesses, offering support for importing contacts, tagging and segmentation. It lets you score customers based on their past interactions.

The other benefits include marketing automation, sales automation, ecommerce platform and support for integration. There’s no free trial for you to play around with but there are demos for you to see how the tool fares. Moreover, Infusionsoft pricing has also been set into different categories based on your requirements.

8. SEO Blogger

Ever wonder what professional bloggers use for optimizing their blogs? If you are not quite sure, then believe me when I say this that SEO Blogger is one of the most used tools for optimizing the blogs.

With the help of SEO Blogger, you can find the keywords, which are mostly sought by blog readers. It also allows you to find the most popular keywords and compare many keywords in your content. Moreover, you can find out how many times you have used those words and find out the keyword density in your posts.

9. Sucuri

If your blogs are not famous, you don’t have to worry about external threats such as hacking. However, professional bloggers have to be careful of hackings because it takes considerable time to build a loyal reader base.

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Once their blogs are hacked and insensitive materials are posted, it would be, literally, a matter of days before they lose all of their subscribers. To avoid this, they use Sucuri. It safeguards the blog from hacking and losing its goodwill. The only downside of this tool is that it is very expensive. But, it’s worth every penny.

10. Shareaholic

A good blogger always uses the social media to attract more viewers. How does a professional blogger do it? They use Shareaholic. With its help, you can share your blog posts easily and quickly all over the social web. Actually, Shareaholic is an extension for browsers, and it supports hundreds of services for saving and sharing your posts.

Featured photo credit: Publicdomainpictures via publicdomainpictures.net

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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