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4 Visual Merchandising Tips for the Holidays

4 Visual Merchandising Tips for the Holidays

The holidays are quickly approaching, which means it’s time to prepare for an increase in customers, sales, and eyes on your product displays. To take advantage of this busy time of the year, make sure you have updated all of your displays to incorporate different elements from the season. Here are some visual merchandising tips for the holidays to get you started:

1. Target all of the senses

Merchandising tends to only focus on what customers see, but what about the other senses? The holidays are closely associated with very specific scents and sounds, so try to incorporate them into your display to create a better experience for your customers. Spritz a cinnamon or pine tree scent into the air around your holiday displays, and pair it with light music playing in the background. This will activate all of your customers’ senses and create a more enticing display for your merchandise.

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2. Tie in local charities

Celebrate the season of giving by tying local charities into your displays and encouraging customers to get involved in the community. For example, work with a local chapter of the Adopt A Family organization and find out what items are on the wish lists of needy local families. Then, group some of these items together and display them in your store with an informational sign telling customers how they can buy these items to donate to Adopt A Family. If you can, you should try to match donations or give back in some other way so customers don’t think you’re doing this for the sole purpose of increasing sales. Using a charity in your merchandising strategy is a great way to connect and give back to your community with an engaging product display!

3. Focus on impulse buys

What products are you currently displaying near checkout? Most of the year, you might use this space for gum, small candies and magazines, but the holidays are different. During this time of year, customers will be looking for small gifts that can be used as stocking stuffers, and the checkout aisle is the perfect place to display these. Use the checkout aisle to sell candies in holiday-themed packaging, small toys, and gift cards, which are all perfect as stocking stuffers. Just don’t forget to add a sign that creates a sense of urgency by reminding customers they still need to buy stocking stuffers for the little ones in their family!

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The checkout aisle is also the perfect place to put items that customers frequently need during the holiday season. How many times have you run out of tape while right in the middle of wrapping presents? Don’t let it happen to your customers by keeping tape, bows, and other gift wrapping essentials within arm’s reach of the checkout counter.

4. Be nostalgic

Most of the time, retailers and grocery store distributors try to make displays seem as modern and innovative as possible, but that’s not necessarily the best strategy during this time of year. Around the holidays, people tend to think a lot about their childhood. Tap into this emotion by incorporating visuals that look a little vintage or old-fashioned into your displays to make customers feel nostalgic. If your merchandising reminds customers of their childhood, they may start having positive memories about spending the holidays with their family and associate these positive feelings with your products. Think about using muted reds and greens, along with images of families around the dinner table to get through to your holiday shoppers.

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Are you putting together special displays for the holidays? Remember to use these tips to incorporate a holiday theme into your merchandising for increasing your sales.

Featured photo credit: Good Housekeeping via ghk.h-cdn.co

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Joel Goldstein

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

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