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4 Visual Merchandising Tips for the Holidays

4 Visual Merchandising Tips for the Holidays

The holidays are quickly approaching, which means it’s time to prepare for an increase in customers, sales, and eyes on your product displays. To take advantage of this busy time of the year, make sure you have updated all of your displays to incorporate different elements from the season. Here are some visual merchandising tips for the holidays to get you started:

1. Target all of the senses

Merchandising tends to only focus on what customers see, but what about the other senses? The holidays are closely associated with very specific scents and sounds, so try to incorporate them into your display to create a better experience for your customers. Spritz a cinnamon or pine tree scent into the air around your holiday displays, and pair it with light music playing in the background. This will activate all of your customers’ senses and create a more enticing display for your merchandise.

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2. Tie in local charities

Celebrate the season of giving by tying local charities into your displays and encouraging customers to get involved in the community. For example, work with a local chapter of the Adopt A Family organization and find out what items are on the wish lists of needy local families. Then, group some of these items together and display them in your store with an informational sign telling customers how they can buy these items to donate to Adopt A Family. If you can, you should try to match donations or give back in some other way so customers don’t think you’re doing this for the sole purpose of increasing sales. Using a charity in your merchandising strategy is a great way to connect and give back to your community with an engaging product display!

3. Focus on impulse buys

What products are you currently displaying near checkout? Most of the year, you might use this space for gum, small candies and magazines, but the holidays are different. During this time of year, customers will be looking for small gifts that can be used as stocking stuffers, and the checkout aisle is the perfect place to display these. Use the checkout aisle to sell candies in holiday-themed packaging, small toys, and gift cards, which are all perfect as stocking stuffers. Just don’t forget to add a sign that creates a sense of urgency by reminding customers they still need to buy stocking stuffers for the little ones in their family!

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The checkout aisle is also the perfect place to put items that customers frequently need during the holiday season. How many times have you run out of tape while right in the middle of wrapping presents? Don’t let it happen to your customers by keeping tape, bows, and other gift wrapping essentials within arm’s reach of the checkout counter.

4. Be nostalgic

Most of the time, retailers and grocery store distributors try to make displays seem as modern and innovative as possible, but that’s not necessarily the best strategy during this time of year. Around the holidays, people tend to think a lot about their childhood. Tap into this emotion by incorporating visuals that look a little vintage or old-fashioned into your displays to make customers feel nostalgic. If your merchandising reminds customers of their childhood, they may start having positive memories about spending the holidays with their family and associate these positive feelings with your products. Think about using muted reds and greens, along with images of families around the dinner table to get through to your holiday shoppers.

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Are you putting together special displays for the holidays? Remember to use these tips to incorporate a holiday theme into your merchandising for increasing your sales.

Featured photo credit: Good Housekeeping via ghk.h-cdn.co

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Joel Goldstein

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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