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4 Visual Merchandising Tips for the Holidays

4 Visual Merchandising Tips for the Holidays

The holidays are quickly approaching, which means it’s time to prepare for an increase in customers, sales, and eyes on your product displays. To take advantage of this busy time of the year, make sure you have updated all of your displays to incorporate different elements from the season. Here are some visual merchandising tips for the holidays to get you started:

1. Target all of the senses

Merchandising tends to only focus on what customers see, but what about the other senses? The holidays are closely associated with very specific scents and sounds, so try to incorporate them into your display to create a better experience for your customers. Spritz a cinnamon or pine tree scent into the air around your holiday displays, and pair it with light music playing in the background. This will activate all of your customers’ senses and create a more enticing display for your merchandise.

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2. Tie in local charities

Celebrate the season of giving by tying local charities into your displays and encouraging customers to get involved in the community. For example, work with a local chapter of the Adopt A Family organization and find out what items are on the wish lists of needy local families. Then, group some of these items together and display them in your store with an informational sign telling customers how they can buy these items to donate to Adopt A Family. If you can, you should try to match donations or give back in some other way so customers don’t think you’re doing this for the sole purpose of increasing sales. Using a charity in your merchandising strategy is a great way to connect and give back to your community with an engaging product display!

3. Focus on impulse buys

What products are you currently displaying near checkout? Most of the year, you might use this space for gum, small candies and magazines, but the holidays are different. During this time of year, customers will be looking for small gifts that can be used as stocking stuffers, and the checkout aisle is the perfect place to display these. Use the checkout aisle to sell candies in holiday-themed packaging, small toys, and gift cards, which are all perfect as stocking stuffers. Just don’t forget to add a sign that creates a sense of urgency by reminding customers they still need to buy stocking stuffers for the little ones in their family!

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The checkout aisle is also the perfect place to put items that customers frequently need during the holiday season. How many times have you run out of tape while right in the middle of wrapping presents? Don’t let it happen to your customers by keeping tape, bows, and other gift wrapping essentials within arm’s reach of the checkout counter.

4. Be nostalgic

Most of the time, retailers and grocery store distributors try to make displays seem as modern and innovative as possible, but that’s not necessarily the best strategy during this time of year. Around the holidays, people tend to think a lot about their childhood. Tap into this emotion by incorporating visuals that look a little vintage or old-fashioned into your displays to make customers feel nostalgic. If your merchandising reminds customers of their childhood, they may start having positive memories about spending the holidays with their family and associate these positive feelings with your products. Think about using muted reds and greens, along with images of families around the dinner table to get through to your holiday shoppers.

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Are you putting together special displays for the holidays? Remember to use these tips to incorporate a holiday theme into your merchandising for increasing your sales.

Featured photo credit: Good Housekeeping via ghk.h-cdn.co

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Joel Goldstein

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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