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5 Effective Ways to Communicate with Millennials

5 Effective Ways to Communicate with Millennials

Millennials are often misunderstood but they are the next generation to take control of both the workplace and economy. Therefore, businesses and marketers want to know the best way to communicate with this confusing generation.

Communication of the past, such as meeting in person and talking on the telephone are not the forms of communication that the majority of millennials engage in. While they are social and like communicating with others, it has to be in a way that makes them feel comfortable.

It may seem like too much of a hassle to try to cater to such strange preferences, but it is better to engage this group of people correctly, rather than bypass them completely. You can’t be a business owner and afford not to convert millennials into your customers.

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Here are the 5 most effective ways to communicate with millennials.

1. Partake in Mobile Communication

Millennials love their phones. Their phones are constantly in their hands, as if it were a permanent attachment. They check their phones immediately when they wake up, the phone is given more attention than actual people at the dinner table, and their phone stores almost all of their entertainment. Their phone is a very important asset for them.

It is in your company’s best interest to take advantage of millennials fascination with their phones. Texting is the preferred form of communication for millennials – entire conversations can be had through text conversation.

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Your business should be using text marketing to communicate with millennials. They will be more receptive to this form of communication and choose to engage with it. It would be wiser to place your money in a marketing activity that will actually provide a positive ROI for your business – converting your target market into customers.

2. Create a Community

Millennials like to feel as if they are partaking in something special – something that provides them with an actual purpose. Just selling a product or service to them without a distinctive message will not work in your favor. They don’t like being sold to, instead they like engaging within a movement that feels authentic and fun. Experiences are what they crave, so your business must work to involve them within your company’s vision and mission.

Develop an interactive community that puts your millennial consumers to work. Give them something distinctive to do, such as working within their local community. Or have them do something different every month, such as a new challenge to complete that will be scored against others in the community. The fun and engaging factor of your business will provide it with more attention, pulling in other millennials who want to be an active member of your growing community.

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3. Leverage the Power of Social Media

Millennials are always on social media communicating and engaging in conversations that resonate with their interest. Beyond texting, social media is the form of communication that millennials frequently use to socialize. Social media platforms are where millennials receive their news and other important information. They also make their purchasing decisions based off of social media feedback and brand engagement.

Your brand must engage with millennial consumers by making them a key focus of the conversation. Ask what they like and don’t like about your product or service. Make them brand ambassadors – placing them in a position of empowerment. Once they feel you actually care about what they feel and have to say, they become more loyal and willing to promote your brand to their friends.

4. Demonstrate You Understand Their Values

Millennials will only do business with those that understand their values. Among these values are: connections, experiences, purpose, encouragement, and innovation. Your company has to communicate its understanding of these values and illustrate that it considers them to be very important within its culture.

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Your company should have millennials as employees who are in a position of leadership. It shows your millennial consumers that you trust their ability to perform and make decisions. Their generation is constantly being talked down upon, so it gives them great satisfaction when people are willing to give them a chance to prove themselves.

5. Don’t be so Serious

Millennials understand that life is serious, but that doesn’t mean that they want to be so serious that they can’t have fun. Being too serious stifles their creativity and freedom, two things that they absolutely need to function well. Once their positive vibe is smothered, they tune out and become less productive.

Show that your brand is all about fun and enjoyment. Add humor into your marketing messages and illustrate that you love for your consumers to enjoy life. Don’t make business strictly business – it has to make people feel excited to be a part of it.

Conclusion

While millennials are vastly different from previous generations, they are not impossible to reach and engage with. Take the time to understand how they communicate and what motivates their behaviors and actions. Once you truly understand how to communicate with them, the easier it will be for you to convert them into your customers.

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Zak Mustapha

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Last Updated on May 18, 2020

25 Essential Windows Keyboard Shortcuts You Need to Know Now

25 Essential Windows Keyboard Shortcuts You Need to Know Now

If you are using Windows regularly, using these Windows keyboard shortcuts will definitely increase your productivity. Compiled below is an exclusive list of shortcuts that will help you breeze through your daily work.

You might know some of them, but there are certainly some hidden gems that you wouldn’t have heard of before. Once you start using them, you will notice how easy navigating and operating on Windows has become.

Basic Windows Keyboard Shortcuts

These are the most basic shortcuts and ones you’ll likely have heard of. They are key in moving through your work quickly and easily.

1. Ctrl+Z : Undo

shortcut

    Irrespective of what you are doing, or where you are doing it, Ctrl + Z is a lifesaver. One possibly can’t survive without this function.

    Whatever program you’re running, this function helps you get back to your last input. So don’t worry about all the mistakes as this particular shortcut will save you every time.

    2. Ctrl + A : Select All

    Nordam: – Sig Nordal, Jr.

      Again, irrespective of which program you are running, this shortcut key selects all of the text, files, folders, or elements in any given program or page.

      Instead of spending your time dragging your mouse all over the page, use this to grab everything in one go.

      3. Ctrl + C : Copy

      shortcut

        You’ve selected what you wanted to. Now you’d like to copy it.

        This is probably one of the top shortcut keys people use when working on their Windows system. Easily copy whatever you like, and it stays with you until you are ready to paste it.

        4. Ctrl + V : Paste

        shortcut

          Easily paste all that you have copied. It could be a text, file, image, or folder. In any case, this is a very useful feature to bring everything together.

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          If you would like to paste plain, simple text without original formatting, just add Shift to it, i.e. Ctrl + Shift + V.

          5. Ctrl + X : Cut

          shortcut

            Don’t want a piece of text/table/image/file in a particular place?

            Simply select it and use the shortcut Ctrl + X. The piece gets removed and copied. Then, use the paste shortcut to paste it anywhere you like.

            6. Alt + Tab : Switch Screen/Tabs

            shortcut

              This one has been around for a while and has been enhanced with upgrades in the Windows OS. Simply press Alt and then the Tab key, and you will switch to the next tab/screen.

              Holding down the Alt button and tapping on Tab let’s you move and choose between multiple screens. Talk about multi-tasking!

              7. Ctrl + Alt + Del : Start Task Manager

              shortcut

                What happens when an application starts to lag or stops responding, or your windows OS stands still and you can’t move a thing? You summon Ctrl + Alt + Del! When you press them together, a magical box called the task manager opens up.

                You can then check out which programs/apps were making your PC slow and shut them down from the task manager itself, bringing your PC back to life.

                8. Alt + F4 : Close App

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                  This shortcut has been around for decades now! Simply press Alt plus the function F4 key and the application you’re using will close.

                  However, it is smart enough to ask you to save your work before it shuts down. It also works almost on anything right from your browser to games and custom applications.

                  9. Ctrl + F : Find

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                  How to Do Basic Keyboard Shortcut in Windows

                    You know you just wrote that sentence, and now you can’t find it! Or you really need to find a particular keyword in a document or a browser? Ctrl + F is the handy shortcut that will open a quick bar where you can type in the keyword, and it will show you all the results in the document matching your request.

                    10. Ctrl +H : Find and Replace

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                      You just finished your essay, and you realize you’ve been spelling the name of that scientist wrong the whole time! Now you not only need to find the keyword but replace all uses of it with something else. Not a problem at all. The Ctrl + H shortcut comes in handy here.

                      Just hit the keys and a box will open. You can simply type in the word that you need to find and replace. This works for most document types.

                      11. Ctrl + E : Select the Search Box

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                        Whether you are in your file explorer or browser, pressing Ctrl+E will select your search/navigation bar, and you can directly start typing into it. This will make your life easier when you need quick search.

                        12. Ctrl + N : Open a New Window

                        shortcut

                          Pressing Ctrl+N together will open up a new file or a window depending on if you are working in your browser or offline. This Windows keyboard shortcut works well with most offline applications and online browsers made for Windows.

                          13. Ctrl + Mouse Scroll Wheel : Zoom In/Out

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                            Text too small? Want to see the details more clearly? Viewing an infographic that requires zooming in? This shortcut provides exactly that.

                            If you are in a document, this command will make your files and folders appear larger, and if you are on your browser, it will simply zoom in on the page. Talk about attention to detail!

                            Advanced Windows Keyboard Shortcuts

                            14. Win + L: Lock Screen

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                            These Short Keys are Going to Make Your Life So Much More Productive

                              Stepping away, but don’t want to shut down or put your system to sleep? Win + L is a great shortcut. It helps you lock down your screen, and unless you re-enter your password nobody can open it (assuming you have a password set for your system).

                              15. Win + D : Show Desktop

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                                This is actually a quick minimize option. No matter how many tabs/windows are open, this shortcut quickly minimizes all of them and shows you the desktop, allowing you to access files or an application in a couple of clicks.

                                16. Win + Tab (+ Shift) : Toggle Task View

                                Awesome Windows Shortcut Keys – SVEN TECHNOLOGY

                                   

                                  This shortcut is very similar to what Alt + Tab does, but it is a more advanced level Windows app navigator. When you press it, you will see tiles of all the open programs and most used programs.

                                  You can scroll or jump between them by additionally pressing the shift key with the Win + Tab command.

                                  17. Win + C : Opens Cortana

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                                    Are you a fan of voice control or like using Cortana to get things done quickly? You can summon her by using the Win + C shortcut. She’ll then be available to grant your every request.

                                    18. Win + Prt Sc : Save Screenshot

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                                      While Prt Sc allows you to take a screenshot, pressing the Windows button at the same time allows you to automatically save the screenshot. There is a folder named “screenshot” in your pictures destination, where PNG files of the screenshot will get saved. No need to add another screenshot tool!

                                      19. Win + I : Open Settings

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                                        Need to quickly open the settings tab? Now, you don’t need to browse through 3-4 destinations to reach the settings tab. Just hit Win + I to open up the settings menu for Windows.

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                                        20. Win + S : Search for Windows

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                                          You will always have that file or application that you can’t find on your PC. For this, Windows introduced the search bar.

                                          You can easily open it by pressing Win + S and typing in the file name you want to look up. Additionally, since Cortana is integrated with the search function, you can use it to ask additional questions as well.

                                          21. Fn + F2 : Rename

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                                            Depending on the hardware manufacturer, F2 keys perform various tasks, like volume up/down or turn Wifi off/on. However, using the Fn + F2, you can quickly use the Rename file option when a file/folder is selected. Say goodbye to the right click.

                                            22. Fn + F5 : Refresh

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                                              Your PC stuck is stuck and the processor can’t keep up. Refresh is a good method to get things moving. Pressing Fn + F5 can refresh Windows, or if you are working on your browser, it can refresh that, too.

                                              23. Win + X : Hidden Menu

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                                                Did you know that windows had a hidden menu? Press Win + X and see it pop-up. It will give you access to all the essential areas of the system.

                                                24. Win + V : Navigate Through Notifications

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                                                  If you have configured notifications and alerts on your systems, this shortcut will help you easily toggle through all of them. It’s extremely useful for people who are especially popular or busy.

                                                  25. Win + Ctrl + B : Open App That Displayed a Notification

                                                    You’re working, and a notification pops up that needs your attention. Use Win + Ctrl + B, and the explorer will switch to the application that sent you the notification. Swift.

                                                    The Bottom Line

                                                    You might be excited to start using all of these Windows keyboard shortcuts right away. While I advise you to try them all out, it entirely depends on how you engage with your system and what work you do. Any number of them can be generally useful. Start experimenting today.

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