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5 Effective Ways to Communicate with Millennials

5 Effective Ways to Communicate with Millennials

Millennials are often misunderstood but they are the next generation to take control of both the workplace and economy. Therefore, businesses and marketers want to know the best way to communicate with this confusing generation.

Communication of the past, such as meeting in person and talking on the telephone are not the forms of communication that the majority of millennials engage in. While they are social and like communicating with others, it has to be in a way that makes them feel comfortable.

It may seem like too much of a hassle to try to cater to such strange preferences, but it is better to engage this group of people correctly, rather than bypass them completely. You can’t be a business owner and afford not to convert millennials into your customers.

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Here are the 5 most effective ways to communicate with millennials.

1. Partake in Mobile Communication

Millennials love their phones. Their phones are constantly in their hands, as if it were a permanent attachment. They check their phones immediately when they wake up, the phone is given more attention than actual people at the dinner table, and their phone stores almost all of their entertainment. Their phone is a very important asset for them.

It is in your company’s best interest to take advantage of millennials fascination with their phones. Texting is the preferred form of communication for millennials – entire conversations can be had through text conversation.

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Your business should be using text marketing to communicate with millennials. They will be more receptive to this form of communication and choose to engage with it. It would be wiser to place your money in a marketing activity that will actually provide a positive ROI for your business – converting your target market into customers.

2. Create a Community

Millennials like to feel as if they are partaking in something special – something that provides them with an actual purpose. Just selling a product or service to them without a distinctive message will not work in your favor. They don’t like being sold to, instead they like engaging within a movement that feels authentic and fun. Experiences are what they crave, so your business must work to involve them within your company’s vision and mission.

Develop an interactive community that puts your millennial consumers to work. Give them something distinctive to do, such as working within their local community. Or have them do something different every month, such as a new challenge to complete that will be scored against others in the community. The fun and engaging factor of your business will provide it with more attention, pulling in other millennials who want to be an active member of your growing community.

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3. Leverage the Power of Social Media

Millennials are always on social media communicating and engaging in conversations that resonate with their interest. Beyond texting, social media is the form of communication that millennials frequently use to socialize. Social media platforms are where millennials receive their news and other important information. They also make their purchasing decisions based off of social media feedback and brand engagement.

Your brand must engage with millennial consumers by making them a key focus of the conversation. Ask what they like and don’t like about your product or service. Make them brand ambassadors – placing them in a position of empowerment. Once they feel you actually care about what they feel and have to say, they become more loyal and willing to promote your brand to their friends.

4. Demonstrate You Understand Their Values

Millennials will only do business with those that understand their values. Among these values are: connections, experiences, purpose, encouragement, and innovation. Your company has to communicate its understanding of these values and illustrate that it considers them to be very important within its culture.

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Your company should have millennials as employees who are in a position of leadership. It shows your millennial consumers that you trust their ability to perform and make decisions. Their generation is constantly being talked down upon, so it gives them great satisfaction when people are willing to give them a chance to prove themselves.

5. Don’t be so Serious

Millennials understand that life is serious, but that doesn’t mean that they want to be so serious that they can’t have fun. Being too serious stifles their creativity and freedom, two things that they absolutely need to function well. Once their positive vibe is smothered, they tune out and become less productive.

Show that your brand is all about fun and enjoyment. Add humor into your marketing messages and illustrate that you love for your consumers to enjoy life. Don’t make business strictly business – it has to make people feel excited to be a part of it.

Conclusion

While millennials are vastly different from previous generations, they are not impossible to reach and engage with. Take the time to understand how they communicate and what motivates their behaviors and actions. Once you truly understand how to communicate with them, the easier it will be for you to convert them into your customers.

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Zak Mustapha

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

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    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

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          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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