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5 Effective Ways to Communicate with Millennials

5 Effective Ways to Communicate with Millennials

Millennials are often misunderstood but they are the next generation to take control of both the workplace and economy. Therefore, businesses and marketers want to know the best way to communicate with this confusing generation.

Communication of the past, such as meeting in person and talking on the telephone are not the forms of communication that the majority of millennials engage in. While they are social and like communicating with others, it has to be in a way that makes them feel comfortable.

It may seem like too much of a hassle to try to cater to such strange preferences, but it is better to engage this group of people correctly, rather than bypass them completely. You can’t be a business owner and afford not to convert millennials into your customers.

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Here are the 5 most effective ways to communicate with millennials.

1. Partake in Mobile Communication

Millennials love their phones. Their phones are constantly in their hands, as if it were a permanent attachment. They check their phones immediately when they wake up, the phone is given more attention than actual people at the dinner table, and their phone stores almost all of their entertainment. Their phone is a very important asset for them.

It is in your company’s best interest to take advantage of millennials fascination with their phones. Texting is the preferred form of communication for millennials – entire conversations can be had through text conversation.

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Your business should be using text marketing to communicate with millennials. They will be more receptive to this form of communication and choose to engage with it. It would be wiser to place your money in a marketing activity that will actually provide a positive ROI for your business – converting your target market into customers.

2. Create a Community

Millennials like to feel as if they are partaking in something special – something that provides them with an actual purpose. Just selling a product or service to them without a distinctive message will not work in your favor. They don’t like being sold to, instead they like engaging within a movement that feels authentic and fun. Experiences are what they crave, so your business must work to involve them within your company’s vision and mission.

Develop an interactive community that puts your millennial consumers to work. Give them something distinctive to do, such as working within their local community. Or have them do something different every month, such as a new challenge to complete that will be scored against others in the community. The fun and engaging factor of your business will provide it with more attention, pulling in other millennials who want to be an active member of your growing community.

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3. Leverage the Power of Social Media

Millennials are always on social media communicating and engaging in conversations that resonate with their interest. Beyond texting, social media is the form of communication that millennials frequently use to socialize. Social media platforms are where millennials receive their news and other important information. They also make their purchasing decisions based off of social media feedback and brand engagement.

Your brand must engage with millennial consumers by making them a key focus of the conversation. Ask what they like and don’t like about your product or service. Make them brand ambassadors – placing them in a position of empowerment. Once they feel you actually care about what they feel and have to say, they become more loyal and willing to promote your brand to their friends.

4. Demonstrate You Understand Their Values

Millennials will only do business with those that understand their values. Among these values are: connections, experiences, purpose, encouragement, and innovation. Your company has to communicate its understanding of these values and illustrate that it considers them to be very important within its culture.

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Your company should have millennials as employees who are in a position of leadership. It shows your millennial consumers that you trust their ability to perform and make decisions. Their generation is constantly being talked down upon, so it gives them great satisfaction when people are willing to give them a chance to prove themselves.

5. Don’t be so Serious

Millennials understand that life is serious, but that doesn’t mean that they want to be so serious that they can’t have fun. Being too serious stifles their creativity and freedom, two things that they absolutely need to function well. Once their positive vibe is smothered, they tune out and become less productive.

Show that your brand is all about fun and enjoyment. Add humor into your marketing messages and illustrate that you love for your consumers to enjoy life. Don’t make business strictly business – it has to make people feel excited to be a part of it.

Conclusion

While millennials are vastly different from previous generations, they are not impossible to reach and engage with. Take the time to understand how they communicate and what motivates their behaviors and actions. Once you truly understand how to communicate with them, the easier it will be for you to convert them into your customers.

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Zak Mustapha

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Last Updated on February 25, 2020

11 Meeting Scheduler Apps to Boost Your Productivity This Year

11 Meeting Scheduler Apps to Boost Your Productivity This Year

Automations are key to improving efficiency. Set the system up right from the beginning and you’ll reduce the amount of no-shows and cancellations.

Whatever your business is, with automations, meeting scheduler apps do more than just streamline appointment setting. They prime your workflow for maximum results.

A meeting scheduler is awesome if you use it right. Use it wrong and you can look like an arrogant elitist.

In this article, I will share with you 11 great meeting scheduling apps you can start using today to boost your productivity.

1. ScheduleOnce

    ScheduleOnce is an industry leader and robust solution. Whether you work alone or have a large team, ScheduleOnce can support you.

    ScheduleOnce allows you to create multiple users and multiple calendars. I use one calendar for booking podcast guests with automations set up to prep my guests for our interview. I use another calendar for strategy sessions and coaching calls.

    ScheduleOnce also has embeddable widgets so you can keep the scheduler inside your own website.

    Starting at $7 a month and a 14 day free trial, ScheduleOnce can fit a variety of needs in business.

    Available on Web

    2. Calendly

      Calendly stands out for its clean, easy to use interface. If you like clean design, Calendly might be your choice. It too has robust automations and integrations for individuals and teams alike.

      You can try Calendly free for 14 days. Their basic plan is free while their most robust plan is only $12 a month.

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      Available on Web | Google Chrome Extension

      3. Assistant.to

        For those who use gmail, Assistant.to is a super simple solution.

        From inside an email, you click on the Assistant.to icon and pick times your free. Assistant.to embeds the times directly into the email so the recipient can quickly pick a time that works for them.

        While it doesn’t have all the bells and whistles of apps like Calendly or ScheduleOnce, Assistant.to is completely free.

        Available on Web

        4. Acuityscheduling

          Acuity is a robust meeting scheduler very similar to ScheduleOnce. It integrates with CRMs, Email Marketing platforms, Analytics tools and accounting software.

          It comes with a 14 day free trial. They have a free solo account but if you want the benefit of the integrations, you’ll start as low as $15 a month and can cost up to $50 a month.

          Available on Web | iOS | Android

          5. Pick

            Built for simplicity, Pick is direct and easy to use. You can create your own url extension like pick.co/yournamehere and it integrates with Google calendar and Office 365.

            At $3 a month, this is a great tool for quick scheduling.

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            Available on Web

            6. X.ai

              For those who are early adopters of AI, this may be the solution for you. X.ai created two AI assistants they call Amy and Andrew Ingram. After setting up your account you simply CC them on your emails with the person you’re wanting to schedule and the AI assistants will email your guests from there until your appointment is set.

              This type of scheduler feels more personal because of the dialogue. There are stories on their site of people thinking Amy and Andrew are real people. X.ai integrates with Google, Office 365 and Outlook.

              Starting at $29 a month for an Individual account and $39 a month per user for a Team account, Amy and Andrew are ready to schedule meetings for you. Want to try it out first? They do have a free trial.

              Available on Web

              7. YouCanBook.me

                is another competitive solution for scheduling meetings online. You can manage the calendars of your entire team, configure booking forms, and integrate with your calendar.

                They have a free account branded with their company name or you can have some control over your branding and appearance at $10 a month for all their features. Either way, this company is worth a look.

                Available on Web

                8. Doodle

                  Doodle is unique in the space of meeting schedulers because it helps groups of people find a time to meet that works for everyone.

                  It integrates with your calendar and allows you to send a poll to all invited. Once people vote on the poll you can see which time works best for everyone.

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                  You can also run polls for food preferences if you’re scheduling a lunch meeting or a section of town if people are coming from all over.

                  While there is a free account, you’ll unlock it’s potential starting at $39 per year.

                  Available on Web | iOS | Android

                  9. WhenAvailable

                    WhenAvailable is another scheduler that works for groups of people. You can use it to schedule a pickup game of basketball, decide on your next book club or book your family reunion.

                    Their free account allows up to 20 guests, unlimited events and one contact group. For $15 a year you unlock all the goodies including reminders and chat messages.

                    Available on Web

                    10. Rally

                      Like Doodle and WhenAvailable, Rallly is helpful for scheduling meetings and events with multiple people involved. You create a poll and everyone votes. It’s quick and easy.

                      Unlike Doodle, it doesn’t have as many features, but it’s entirely free.

                      Available on Web

                      11. NeedtoMeet

                        Finishing strong, NeedtoMeet is our last app that allows you to schedule meetings or events for multiple people. It has mobile apps, custom urls, easy polling, notifications and commenting.

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                        NeedtoMeet also allows 1:1 Meetings for things like performance reviews for your whole team. You send out the your calendar slots to your team and they can only pick 1 slot, minimizing the amount of emails and scheduling you have to coordinate.

                        While they have a free account, you can unlock all features for only $19 a year.

                        Available on Web

                        Bonus: Don’t Make These Common Mistakes When Using Meeting Schedulers!

                        In the excitement of streamlining your scheduling process, it can be easy to forget the feelings of those you’re inviting to meet. I know. I’ve done this.

                        To say “Hey, schedule time on my calendar” feels colder than “Hey, here’s my calendar. To avoid all the back and forth, pick a time that works best for you.”

                        Always make sure to frame your invite with your scheduler app with the benefit to them and why we’re doing it this way rather than the old fashioned, personal way.

                        A little finesse goes a long way. Without it, you risk seeming transactional and cold.

                        Some meeting scheduler widgets you can embed in your site can take a couple seconds to load. If you go this route, make sure there’s text just above the widget that lets your guest know the calendar will appear below and to wait for it to load.

                        If you use an online meeting tool like Zoom, it’s also important to explicitly let them know the meeting will take place on Zoom and include the Zoom link in the email reminder. Many make the mistake of not clarifying where the meeting will actually take place which can create last minute chaos at the time of the meeting.

                        Should you require special settings, like ethernet, external mics or lighting, let your guests know that on your thank you page and reminder emails so they are prepared for the meeting and you end up with the best meeting possible.

                        With clear communication in your automation, your meeting scheduler tools can almost perform like a virtual assistant for a fraction of the cost, or free, depending on the app you choose.

                        The Bottom Line

                        Meeting scheduler apps are diverse in features and unique in design. Before committing to one and realizing it’s not a fit, I recommend exploring which 3 might best fit you and then doing a trial with each of them at the same time so that you can see how they feel as you use them side by side.

                        Scheduling meetings the old fashioned way can be tedious. Conversely, finding a scheduling app that works seamlessly in the background is heavenly.

                        Like cell phones, meeting scheduler apps are moving from a nice-to-have luxury to must-have necessity in the lives of productive people. As you explore your options, stay true to your brand and the tools that have worked well for you to this point and simply find a meeting scheduler app that plays well with what you have created.

                        Featured photo credit: rawpixel via unsplash.com

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