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5 Effective Ways to Communicate with Millennials

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5 Effective Ways to Communicate with Millennials

Millennials are often misunderstood but they are the next generation to take control of both the workplace and economy. Therefore, businesses and marketers want to know the best way to communicate with this confusing generation.

Communication of the past, such as meeting in person and talking on the telephone are not the forms of communication that the majority of millennials engage in. While they are social and like communicating with others, it has to be in a way that makes them feel comfortable.

It may seem like too much of a hassle to try to cater to such strange preferences, but it is better to engage this group of people correctly, rather than bypass them completely. You can’t be a business owner and afford not to convert millennials into your customers.

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Here are the 5 most effective ways to communicate with millennials.

1. Partake in Mobile Communication

Millennials love their phones. Their phones are constantly in their hands, as if it were a permanent attachment. They check their phones immediately when they wake up, the phone is given more attention than actual people at the dinner table, and their phone stores almost all of their entertainment. Their phone is a very important asset for them.

It is in your company’s best interest to take advantage of millennials fascination with their phones. Texting is the preferred form of communication for millennials – entire conversations can be had through text conversation.

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Your business should be using text marketing to communicate with millennials. They will be more receptive to this form of communication and choose to engage with it. It would be wiser to place your money in a marketing activity that will actually provide a positive ROI for your business – converting your target market into customers.

2. Create a Community

Millennials like to feel as if they are partaking in something special – something that provides them with an actual purpose. Just selling a product or service to them without a distinctive message will not work in your favor. They don’t like being sold to, instead they like engaging within a movement that feels authentic and fun. Experiences are what they crave, so your business must work to involve them within your company’s vision and mission.

Develop an interactive community that puts your millennial consumers to work. Give them something distinctive to do, such as working within their local community. Or have them do something different every month, such as a new challenge to complete that will be scored against others in the community. The fun and engaging factor of your business will provide it with more attention, pulling in other millennials who want to be an active member of your growing community.

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3. Leverage the Power of Social Media

Millennials are always on social media communicating and engaging in conversations that resonate with their interest. Beyond texting, social media is the form of communication that millennials frequently use to socialize. Social media platforms are where millennials receive their news and other important information. They also make their purchasing decisions based off of social media feedback and brand engagement.

Your brand must engage with millennial consumers by making them a key focus of the conversation. Ask what they like and don’t like about your product or service. Make them brand ambassadors – placing them in a position of empowerment. Once they feel you actually care about what they feel and have to say, they become more loyal and willing to promote your brand to their friends.

4. Demonstrate You Understand Their Values

Millennials will only do business with those that understand their values. Among these values are: connections, experiences, purpose, encouragement, and innovation. Your company has to communicate its understanding of these values and illustrate that it considers them to be very important within its culture.

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Your company should have millennials as employees who are in a position of leadership. It shows your millennial consumers that you trust their ability to perform and make decisions. Their generation is constantly being talked down upon, so it gives them great satisfaction when people are willing to give them a chance to prove themselves.

5. Don’t be so Serious

Millennials understand that life is serious, but that doesn’t mean that they want to be so serious that they can’t have fun. Being too serious stifles their creativity and freedom, two things that they absolutely need to function well. Once their positive vibe is smothered, they tune out and become less productive.

Show that your brand is all about fun and enjoyment. Add humor into your marketing messages and illustrate that you love for your consumers to enjoy life. Don’t make business strictly business – it has to make people feel excited to be a part of it.

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Conclusion

While millennials are vastly different from previous generations, they are not impossible to reach and engage with. Take the time to understand how they communicate and what motivates their behaviors and actions. Once you truly understand how to communicate with them, the easier it will be for you to convert them into your customers.

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Last Updated on December 18, 2020

Can Technology have Biases Like Humans?

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Can Technology have Biases Like Humans?

Technology has taken a vantage leap in providing solutions for man. Before now, technology used to appear complex and would require a great deal of expertise to handle solutions available. Today, we have technology applicable in the simplest human activities as smart products with intelligent algorithms powering them as they make error-free judgments and provide intelligent and analytic solutions.

Does technology have all the answers?

This article from Credit Suisse, tells us that technology does not have all the answers because it has been found to exhibit “similar biases,” as humans. No one can discredit the impact of technology, but it is not totally free of human input and this is the reason we experience these biases in many areas we have technology holding foot.

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Creating technological solutions transparently

This article suggests that the process of creating technological solutions be made transparent and subject to contribution from many people who would end up as users of the product – male, female, young, old, learned, unlearned and all other preferences as we have them. It also underscores the importance of having women on product development teams. This approach is not sure to eliminate all forms of bias, but it is a good way to start in order to appraise the full benefits of technology.

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Technology as the connecting tool

Technology so far has been a major connecting tool amongst us humans. It is used and appreciated by all regardless of race, language and sex. In order to keep it less subjective to these arguments about human biases. I believe we should gather opinions on products and solutions before making them available to the public. This could be done by gathering input from intended target users and receiving feedback across the stages of production.

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“Recognizing the problem is a start…success will depend on inclusive technologies that meet this vast untapped market.” This cannot be more apt especially at a time when we look up to technology for solutions. We should not muzzle our progress with technology by battling algorithm bias. The first way to avoid this battle is by reading this article here.

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