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5 Effective Ways to Communicate with Millennials

5 Effective Ways to Communicate with Millennials

Millennials are often misunderstood but they are the next generation to take control of both the workplace and economy. Therefore, businesses and marketers want to know the best way to communicate with this confusing generation.

Communication of the past, such as meeting in person and talking on the telephone are not the forms of communication that the majority of millennials engage in. While they are social and like communicating with others, it has to be in a way that makes them feel comfortable.

It may seem like too much of a hassle to try to cater to such strange preferences, but it is better to engage this group of people correctly, rather than bypass them completely. You can’t be a business owner and afford not to convert millennials into your customers.

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Here are the 5 most effective ways to communicate with millennials.

1. Partake in Mobile Communication

Millennials love their phones. Their phones are constantly in their hands, as if it were a permanent attachment. They check their phones immediately when they wake up, the phone is given more attention than actual people at the dinner table, and their phone stores almost all of their entertainment. Their phone is a very important asset for them.

It is in your company’s best interest to take advantage of millennials fascination with their phones. Texting is the preferred form of communication for millennials – entire conversations can be had through text conversation.

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Your business should be using text marketing to communicate with millennials. They will be more receptive to this form of communication and choose to engage with it. It would be wiser to place your money in a marketing activity that will actually provide a positive ROI for your business – converting your target market into customers.

2. Create a Community

Millennials like to feel as if they are partaking in something special – something that provides them with an actual purpose. Just selling a product or service to them without a distinctive message will not work in your favor. They don’t like being sold to, instead they like engaging within a movement that feels authentic and fun. Experiences are what they crave, so your business must work to involve them within your company’s vision and mission.

Develop an interactive community that puts your millennial consumers to work. Give them something distinctive to do, such as working within their local community. Or have them do something different every month, such as a new challenge to complete that will be scored against others in the community. The fun and engaging factor of your business will provide it with more attention, pulling in other millennials who want to be an active member of your growing community.

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3. Leverage the Power of Social Media

Millennials are always on social media communicating and engaging in conversations that resonate with their interest. Beyond texting, social media is the form of communication that millennials frequently use to socialize. Social media platforms are where millennials receive their news and other important information. They also make their purchasing decisions based off of social media feedback and brand engagement.

Your brand must engage with millennial consumers by making them a key focus of the conversation. Ask what they like and don’t like about your product or service. Make them brand ambassadors – placing them in a position of empowerment. Once they feel you actually care about what they feel and have to say, they become more loyal and willing to promote your brand to their friends.

4. Demonstrate You Understand Their Values

Millennials will only do business with those that understand their values. Among these values are: connections, experiences, purpose, encouragement, and innovation. Your company has to communicate its understanding of these values and illustrate that it considers them to be very important within its culture.

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Your company should have millennials as employees who are in a position of leadership. It shows your millennial consumers that you trust their ability to perform and make decisions. Their generation is constantly being talked down upon, so it gives them great satisfaction when people are willing to give them a chance to prove themselves.

5. Don’t be so Serious

Millennials understand that life is serious, but that doesn’t mean that they want to be so serious that they can’t have fun. Being too serious stifles their creativity and freedom, two things that they absolutely need to function well. Once their positive vibe is smothered, they tune out and become less productive.

Show that your brand is all about fun and enjoyment. Add humor into your marketing messages and illustrate that you love for your consumers to enjoy life. Don’t make business strictly business – it has to make people feel excited to be a part of it.

Conclusion

While millennials are vastly different from previous generations, they are not impossible to reach and engage with. Take the time to understand how they communicate and what motivates their behaviors and actions. Once you truly understand how to communicate with them, the easier it will be for you to convert them into your customers.

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Zak Mustapha

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Published on September 20, 2018

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

In today’s fast-paced and never-ending busy world, we are overwhelmed by tasks that need to be completed by tight deadlines. With so much technology it is difficult to find the right tools to help boost our efficiency. And, many tools get obsolete so its essential to stay up-to-date to know when you will have to make adjustments to these tools. Independently of where you work, there’s a good chance that you have to be working on a PC or a laptop.

Do you are feel like you do not have enough time, or cannot accomplish much as of late? It is recommended to take a step back and look at the big picture. Also, you want to explore new and innovative ways to improve productivity.

In this article, I outline 11 features and apps within the Chrome browser that can help you do just that.

Minimizing Tabs

Let’s face it we all have more than a dozen tabs opened on our computers. One neat trick to still keep most of them open is to turn them into pinned tabs. On Google Chrome you can right-click the tab and select “Pin Tab” option. This turns the tab into an icon enabling you to continue multitasking.

Pinning a tab anchors the tabs on the left of your toolbar; a great benefit of the “Pin Tab” feature is that you can’t close these tabs accidentally since the “X” disappears after pinning them.

Incognito Mode

Google Chrome is a very easy-to-use and intuitive. But, Google does collect our browsing data; so to remedy this, you can use Incognito Mode. This feature does not keep your browsing or download history. You can enable or access it in three different ways:

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  1. Press Ctrl/Command+shift+N
  2. Select File Menu and choose New Incognito Window
  3. Download extension New Incognito Window

This feature is very handy if you’d rather not have your browsing history stored and utilized for future advertisement or suggested pages.

Save Webpages as PDF Files

Have you ever browsed interesting or important information and then forgot to bookmark or save it in “favorites”, making it impossible to find again? Chances are you have done this on a number of occasions.

Thankfully, there is an easy solution. You can save webpages as PDF files. On your keyboard, press control/command+p and you will be able to save webpages as PDFs.

Open Recently-closed Tabs

Ever had dozens of tabs opened and all of a sudden your browser shuts down? It has probably happened to all of us. You can easily recover all of your tabs using two approaches. Don’t panic if this happens because there is a workaround and solution for it.

One is by pressing Ctrl/CMD+Shift+T.

The other approach is to click on the three vertical dots on your browser and hover over “History”.

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Solve Mathematical Problems

Google’s Chrome browser doesn’t just search for relevant and updated information. It is also capable of performing some mathematical problems. Within the omnibox (Chrome’s address or URL bar), you can perform mathematical exercises.

For example, if you are struggling with percentages you can search 20 percent of x amount and it will instantly provide a result. Pretty handy, right?!

Play Media Files

Are you frequently met with difficulties when playing or watch a video files? Well, once again Chrome comes to the rescue. You can can listen or play videos from all sorts of movie or music files (mp3, mp4, .mov, .mkv, .ogv, .webm, .wav, etc.) by simply dragging the file into the search bar.

In addition, you can view images, PDF files and Microsoft Office files, too.

Navigate Swiftly Between Tabs

With all of those tabs opened comes great navigation responsibilities. Rather than clicking through every tab, you can use shortcut keys like Ctrl+Tab to navigate all of the different tabs. Also, you are able to navigate to the first tab by pressing Ctrl-1, Ctrl-2, and so on. If you want to switch to the very last tab, press Ctrl-9.

Stay Focus(e)d

Computers nowadays have awesome capabilities.

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Sometimes we like to get work done, but let’s face it, we’re all human. We sometimes procrastinate by visiting a website we really like, or maybe take a break with watching a flick on Netflix, a video on YouTube or browsing Facebook.

With Chrome’s StayFocusd extension, you can truly stay focused and get more done in less time.

This extension naturally helps you stay more productive by limiting the amount of time you spend on websites. You can set the time and it will automatically block those sites after a certain period.

Grammarly for Editing

Grammarly is a must have, and it’s really a complete powerhouse. Grammarly helps you check your grammar and spelling for everything you write online.

You can use it professionally or as a student, which will make the editing process much easier and more efficient. Furthermore, it can automatically check for typos when you send an email, type a Tweet, or post a Facebook comment. It’s like having your own personal copyeditor!

Loom

There are times that words in an email or written text in a chat app will just not convey the right meaning.

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There is a saying that a picture is worth a thousand words. Well, the same is true of videos.

With Loom, you can capture, narrate and immediately share video recordings of your screen, which will help coworkers understand issues you are facing, or to easily convey an explanation on screen. Plus, with video you will be able to easily walk people through a process, and you can use it to create simple how-to videos.

Chrome Calendar Extension

No matter what your level of responsibility is at your job, Google Calendar is another essential resource to have at your fingertips.

Specifically, you can have this extension added as an icon in the toolbar of your browser, which I highly recommend. Once you add the extension to your browser, you can check for upcoming events with a single click without leaving your current page.

Final Thoughts

Google Chrome has definitely evolved from its inception. As you can see you have a very powerful tool that comes as a free installation and is loaded with dozens of capabilities. The above listed Chrome apps can resolve some of the most common obstacles to your time management and productivity.

Featured photo credit: Andrew Neel via unsplash.com

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