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3 Ways Setting Up A Blog Can Help Land Your Dream Job

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3 Ways Setting Up A Blog Can Help Land Your Dream Job

Are you looking for a job? Then you should be setting up a blog, if you don’t have one already. Having a blog can and will set you apart from other candidates during the hiring process, in a pure millennial style. While many of the elements of a job interview and application don’t depend on you, the candidate, the content of your blog is something you have complete control over.

This article was inspired by my friend’s experience. In 2015, she set up a blog on health and fitness, while she was working in a bank. Her work was not what she was looking, so her job was simply a necessity. After half a month, she created a presence online, using a pen name.

Six months after this, she was noticed by a fitness vlogger and he invited her to participate in a radio debate. Two days after the debate, a large health and fitness item manufacturer contacted her via her blog, offering her a job as a marketer. Needless to say, she took the opportunity and she’s been working there since.

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1. How can having a blog help you

I am not saying having a blog is going to help you skip the job searching process and wait for companies to contact you. But I am saying that having a blog and an online presence can add credibility to your name and it shows the interviewer that you are serious about the field you are entering. They also get to see how you think, which helps them decide if you’re a good fit for the company.

But I am saying that having a blog and an online presence can add credibility to your name and it shows the interviewer that you are serious about the field you are entering. They also get to see how you think, which helps them decide if you’re a good fit for the company.

2. A blog shows your knowledge on the industry

Having a blog in the niche you want to work shows the interviewer how much experience you have in the niche. Your resume is how you should be proving your experience, but if you have never worked in the field, the only way to prove that you know what you are talking about is your blog.

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As you network, you will meet people in the niche, which is another valuable asset when you are applying for a job. Knowing the right people can alone land you your dream job.

3. Your blog can individualize you

HR managers read dozens of resumes during the hiring process. They won’t remember most of them, but they will remember the stories on your blog.

This is because your own voice and personal stories are easier to remember than a couple of previous jobs in a resume. Your blog helps the interviewer get to know you before actually meeting you. If you don’t know how to start a blog, here is a simple guide, which is going to help you set up your blog and set yourself apart from your peers.

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Choose the topic of the blog

Choosing the topic of the blog is not as easy as it seems. For example, if you are interested in fashion, it’s not enough to write on general fashion-related stuff. You need to define yourself by choosing a niche.

This step is the most important, so consider it carefully. Before setting your own blog, you should know what you want to say to readers and you should have been reading other fashion blogs.

Start writing

Before you actually set your blog, you need to write several articles. This will help you find your voice and it will give you the time you need to actually set up the site and learn to use it. If you don’t write the blogs in advance, you will find yourself trying to learn how to use the site platform while having to write the articles.

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Deal with the logistics

When you set up a blog you have to find a name for it, register the domain, buy a hosting plan and actually build the site. Finding a name is another hard task because it needs to reflect who you are and what you are blogging about. When you find the right name, register the domain. The next step is investing in an inexpensive hosting plan. Like the domain, the hosting needs to be renewed yearly.

Build your blog

Depending on the platform you chose, you now need to set up your account and start building the site. The latter can be done in two ways: by hiring a programmer or by using a free website builder. Because we are talking about a beginner’s blog, I would choose the latter, investing in a programmer’s services later on.

With this last step, your site should be now up and working. Start posting articles and make sure you are promoting each of them on the social media channels. Network with other bloggers in your niche and keep writing in advance, so you are never short of new articles.

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Featured photo credit: Unsplash via hd.unsplash.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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