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3 Ways Setting Up A Blog Can Help Land Your Dream Job

3 Ways Setting Up A Blog Can Help Land Your Dream Job

Are you looking for a job? Then you should be setting up a blog, if you don’t have one already. Having a blog can and will set you apart from other candidates during the hiring process, in a pure millennial style. While many of the elements of a job interview and application don’t depend on you, the candidate, the content of your blog is something you have complete control over.

This article was inspired by my friend’s experience. In 2015, she set up a blog on health and fitness, while she was working in a bank. Her work was not what she was looking, so her job was simply a necessity. After half a month, she created a presence online, using a pen name.

Six months after this, she was noticed by a fitness vlogger and he invited her to participate in a radio debate. Two days after the debate, a large health and fitness item manufacturer contacted her via her blog, offering her a job as a marketer. Needless to say, she took the opportunity and she’s been working there since.

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1. How can having a blog help you

I am not saying having a blog is going to help you skip the job searching process and wait for companies to contact you. But I am saying that having a blog and an online presence can add credibility to your name and it shows the interviewer that you are serious about the field you are entering. They also get to see how you think, which helps them decide if you’re a good fit for the company.

But I am saying that having a blog and an online presence can add credibility to your name and it shows the interviewer that you are serious about the field you are entering. They also get to see how you think, which helps them decide if you’re a good fit for the company.

2. A blog shows your knowledge on the industry

Having a blog in the niche you want to work shows the interviewer how much experience you have in the niche. Your resume is how you should be proving your experience, but if you have never worked in the field, the only way to prove that you know what you are talking about is your blog.

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As you network, you will meet people in the niche, which is another valuable asset when you are applying for a job. Knowing the right people can alone land you your dream job.

3. Your blog can individualize you

HR managers read dozens of resumes during the hiring process. They won’t remember most of them, but they will remember the stories on your blog.

This is because your own voice and personal stories are easier to remember than a couple of previous jobs in a resume. Your blog helps the interviewer get to know you before actually meeting you. If you don’t know how to start a blog, here is a simple guide, which is going to help you set up your blog and set yourself apart from your peers.

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Choose the topic of the blog

Choosing the topic of the blog is not as easy as it seems. For example, if you are interested in fashion, it’s not enough to write on general fashion-related stuff. You need to define yourself by choosing a niche.

This step is the most important, so consider it carefully. Before setting your own blog, you should know what you want to say to readers and you should have been reading other fashion blogs.

Start writing

Before you actually set your blog, you need to write several articles. This will help you find your voice and it will give you the time you need to actually set up the site and learn to use it. If you don’t write the blogs in advance, you will find yourself trying to learn how to use the site platform while having to write the articles.

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Deal with the logistics

When you set up a blog you have to find a name for it, register the domain, buy a hosting plan and actually build the site. Finding a name is another hard task because it needs to reflect who you are and what you are blogging about. When you find the right name, register the domain. The next step is investing in an inexpensive hosting plan. Like the domain, the hosting needs to be renewed yearly.

Build your blog

Depending on the platform you chose, you now need to set up your account and start building the site. The latter can be done in two ways: by hiring a programmer or by using a free website builder. Because we are talking about a beginner’s blog, I would choose the latter, investing in a programmer’s services later on.

With this last step, your site should be now up and working. Start posting articles and make sure you are promoting each of them on the social media channels. Network with other bloggers in your niche and keep writing in advance, so you are never short of new articles.

Featured photo credit: Unsplash via hd.unsplash.com

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Last Updated on February 11, 2021

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

Not a lot of people are good at public speaking. You could even say that virtually everyone needs to get some practice, and preferably good guidance, before they can learn to stay calm when facing a room full of people. Having all eyes on you is an uncomfortable experience and it takes time to get used to. However, even if you can manage to control your stage fright and stay focused, it doesn’t necessarily mean that your presentation won’t put people to sleep. This is usually the case with long presentations on a very dull subject, with the presenter speaking in a monotone voice and dimming the lights to play a PowerPoint presentation.

You have to work hard to develop the right skills

If you want to be remembered and actually get people engaged, you need to make your presentation fun and enjoyable, without coming off as corny or desperate to please. I know, it doesn’t sound that easy at all! A good presentation during a promotional event or given to an important client can be a game changer for your business, so it is easy to get stressed out and fail to perform all that well. Luckily, giving an interesting lecture is something that can be practiced and perfected. There is plenty of advice out there on the topic, but let’s look at the most important aspects of giving a memorable and fun presentation.

1. Make your presentation short and sweet

With very long, meandering speeches you tend to lose the audience pretty early on, and from then on out it’s just a test of endurance for the few bravest listeners. Not only will people’s attention start to drop rapidly after sitting and listening to you talk for 30 minutes, but you also risk watering down your core ideas and leaving your audience with little in the way of key phrases and important bits of information to take away from the whole ordeal. Famous speakers throughout history have known the importance of condensing the information by using well thought out sentences and short phrases loaded with meaning.

JFK’s famous: ”It’s not what your country can do for you, but what you can do for your country,” expresses so much in very few words and gets the audience thinking. Ancient Spartans, for example were famous for their quick, dry wit, often demolishing their opponent’s argument with a single word or phrase. You’ll want to channel that ancient spirit and be as concise as possible when preparing your presentation.

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2. Open up with a good ice breaker

At the beginning, you are new to the audience. There is no rapport, no trust and the atmosphere is fairly neutral. Even if some of the people there know you personally, the concept of you as an authority on a particular matter giving a speech will be foreign to them. The best way to encourage a warm and friendly atmosphere is to get some kind of emotional response out of the audience right at the beginning. It doesn’t matter what emotion it is, you just need to connect with them on a more personal level. It can be shock, curiosity, laughter, knowing smirks, nervousness – whatever gets them out of that initial feeling of indifference. There are different kinds of effective ice-breakers, but generally speaking, the most successful ones utilize one of these tactics:

  • Joking
  • Tugging on their heart strings
  • Dropping a bombastic statement
  • Telling an interesting and relevant anecdote
  • Using a metaphor or drawing comparisons

You can make a small, self-deprecating comment, stir the presentation one way and then suddenly surprise the audience, use sarcasm, open up with a short childhood story that taught you a lesson, quote a famous person and elaborate on it from personal experience, use an inspirational anecdote or hit them with a bit of nostalgia. Just remember to keep it short and move on once you’ve gotten a reaction.

3. Keep things simple and to the point

Once you’re done warming up the crowd you can ease them into the core concepts and important ideas that you will be presenting. Keep the same presentation style thoughout. If you’ve started off a bit ironic, using dry wit, you can’t just jump into a boring monologue. If you’ve started off with a bang, telling a couple of great little jokes and getting the crowd riled up, you have to keep them happy by throwing in little jokes here and there and being generally positive and energetic during the presentation. You need a certain structure that you won’t deviate too far from at any point. A good game plan consists of several important points that need to be addressed efficiently. This means moving on from one point to another in a logical manner, coming to a sound conclusion and making sure to accentuate the key information.

4. Use a healthy dose of humor

Some of the best speeches and presentations in the world, which have been heard and viewed by millions, all feature plenty of humor. No matter the subject, a great speaker will use natural charisma, humor and beautiful language to convey their points and get the crowd excited about what they are saying. A great example of building rapport with the audience through the use of humor is Barrack Obama talking about the government building Iron Man.

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It is silly and fun, and absolutely not something that you would expect from a man in a position of power speaking in such a serious setting – and it’s exactly why it works. The more serious the situation and the bigger the accent on proper social behavior, the harder your jokes will hit.

5. Try to tell a story instead of ranting

Some people can do all of the above things right and still manage to turn their short and fun little presentation into a chaotic mess of information. You don’t want your speech to look like you just threw a bunch of information in a blender in no particular order. To avoid rambling, create a strong structure. Start with the ice breaker, introduce the core concepts and your goals briefly, elaborate on the various points in a bit more detail, draw logical conclusions and leave your audience with a clear takeaway message. You want to flow naturally from one part to the next like you are telling a big story chapter by chapter.

6. Practice your delivery

Standing in front of the mirror and practicing a speech or presentation is a technique as old as mirrors – well, come to think of it, as old as human speech, since you can see yourself reflected in any clear and calm body of water – and that means that it is tried and true. The theory is incredibly simple, yet the real problem is actually putting in the effort day in and day out. Work on your posture, your tone of voice, accent, pauses between sentences and facial expressions. The most important thing is to talk slowly and loudly enough to be heard and understood clearly. Many famous speakers, such as Demosthenes and King George VI, overcame speech impediments through hard work.

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7. Move around and use your hands

Although you won’t instill confidence in your project if you are very jittery, moving around erratically, not knowing what to do with your hands and making fast movements, standing dead still can be just as bad. You shouldn’t be afraid to use your arms and hands when talking as it makes you seem more passionate and confident. The same goes for moving around and taking up some space. However, try to make slower, calculated and deliberate movements. You want your movements to seem powerful, yet effortless. You can achieve this through practice.

8. Engage the audience by making them relate

Sometimes you will lose the audience somewhat in techno-babble, numbers, graphs and abstract ideas. At that point it is important to reel them back in using some good, old-fashioned storytelling. Make comparisons to events from everyday life that most people are more than familiar with. By making things look simple, not only will you help your audience get a better understanding of the subject by enabling them to visualize the information more clearly, you will also draw a connection between you. After all, you are all just regular people with similar experience, you just happen to be performing different roles at the moment.

9. Use funny images in your slides

Although slides are not really necessary at all times, if you do need them to make your point and present your information more effectively, it’s best to liven them up. They say that facts aren’t always black and white, and your presentation should reflect this. Add a bit of color, make the information stand out and use an interesting animation to switch from slide to slide. You can use the slides to add some more humor, both in terms of the text and the images. An image that is used to elicit a positive response needs to be funny within the context of what you are discussing. For example, if you are discussing the topic of authority, an image of Eric Cartman from South Park in a police uniform, demanding that you respect his “authoritah,” is a nice way to have a bit of fun and lighten things up.

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10. End on a more serious note

When all is said and done you will want the audience to remember the core concepts and keep thinking about what you have said after the presentation is over. This is why you should let things naturally calm down and end with an important idea, quote or even a question. Plant a seed in their mind and make them think. Let us turn to Patrick Henry for a great way to end a speech: “Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death.”

As you can see, there is quite a bit to learn when it comes to giving a good presentation, one that is both memorable and fun. Be sure to work on your skills tirelessly and follow in the footsteps of great orators.

Featured photo credit: Austin Distel via unsplash.com

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