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7 Tools To Help You Build And Automate Your Online Business

7 Tools To Help You Build And Automate Your Online Business

Online businesses can be ideal for passive income, once you get them up and running. One of the keys to making your online business successful is to make sure that as many details as possible run on their own; you don’t need to touch them every day. You can do this through delegation, if you’re a large enough organization, but many online businesses are made as lean as possible.

These seven tools will help you manage your online business while keeping your time focused on the important parts of managing your company.

Make marketing campaigns happen on time

When you’re setting up a marketing campaigns, we often suggest that you create an editorial calendar to make sure you’re not repeating yourself, and you’re covering topics in a timely fashion. Hootsuite both lets you schedule your posts for the key moment in the future to make a maximum impact, and lets you track the effect of your posts across your networks.

You can add many of the most popular networks to your dashboard, allowing you to spread your posts quickly and easily without logging in and out of everything. You may also be able to avoid getting distracted by last night’s live tweeting of your favorite show.

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Send high-quality email newsletters with minimum workload

One key in the modern era of blogs and social media is to make sure that you have access to as much of your contact list as possible. Facebook has repeatedly shown its willingness to change algorithms to make it more difficult for businesses to reach their followers. Enter Mailchimp, a great newsletter tool that allows you to access your mailing list at any time.

You can design graphic newsletters, more simple text based ones, or something in between, and when the next big social network arrives, you can easily invite your followers to join you there as well!

Events planning and registration

If your company organizes events for customers or signs people up for online seminars or classes, keeping events running smoothly can be a trial. Events Planner helps. Integrating seamlessly into your WordPress design, the plug-in lets you manage an unlimited number of events.

You can offer both individual and group registrations, see a list of attendees, send email reminders and offer discounts. You can set up your registration forms in any way you need to. You can accept a wide variety of payment types and create discounts as necessary. Plan your training and then let Events Planner collect fees and remind everyone to attend on time.

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Distribute document templates easily and seamlessly

For many businesses, branding of documents is an important element of presenting a consistent message to the world outside your company. Businesses often struggle when a template is updated, finding that people have old copies saved on their computers, or that someone can’t access the right network folder.

With Templafy, you upload a document template once, and everyone in your organization seamlessly accesses it. Problems solved. Anywhere your employees can access the Internet, they have the templates they need to do their work.

Eliminate in-office email with a team messaging app

How much time do you lose in a day to inter-office mail? If you need to quickly communicate with coworkers, a team messaging app can be much more efficient. Slack lets businesses organize their conversations around channels, making them easy to follow. Sorting through information at a later date is easier. Private channels can be created for more sensitive topics, and you can even private message someone for a quick one-on-one conversation. You can also easily share files through this platform.

Private channels can be created for more sensitive topics and you can even private message someone for a quick one-on-one conversation. You can also easily share files through this platform.

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Checking your email can easily become a frustrating time-suck, while using team-messaging keeps users more on task and focused on the moment.

Innovative printed products to offer as freebies

Many companies focus on giving away items at trade shows, prizes online, or with orders of a certain size. It can be difficult to know what types of freebies will give you the biggest boost for your buck, but if you can dream it, odds are The Printful can make it. From posters to leggings, their options are incredible. And if you want to make your company logo into a sideline business instead of a freebie, the site can even help you set up an online shop where you can sell your designs. You can also create mockups on the site which you can then use for your own marketing.

And if you want to make your company logo into a sideline business instead of a freebie, the site can even help you set up an online shop where you can sell your designs. You can also create mockups on the site which you can then use for your own marketing.

Generate leads and improve sales options

For many businesses, Salesforce is considered one of the most involved ways of automatic different aspects of following up on sales leads, tracking the sales funnel and determining what’s working and what isn’t. As one of the most expansive customer relationship management (CRM) programs available, Salesforce is accessed entirely through the Internet.

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This lets employees do their work anywhere, they have an Internet connection, inside or outside of the office. It is most well-known for its sales modules, allowing users to track opportunities and manage contacts from all over, but there are also available modules for marketing, analytics and service.

The software is also so well-known now that some companies can custom design modules to work with the Salesforce CRM, allowing for ultimate customization. Businesses pay based on the number of users accessing the app and the program is generally agreed to scale well with business size.

Business owners have a lot on their plate. They need to manage the overall business, create marketing strategies, delegate tasks and make sure everything runs smoothly.

Especially if a business is just getting off the ground, CEOs tend to wear many different hats. By automating whatever they can, they free up their time to focus on the really crucial business tasks, instead of posting social media updates and making sure that all the computers in the office have up to date forms, and of course, these are just a few of the available tools to help your business move to the next level.

What tools have you used for your business to improve the company environment and push things into a higher gear?

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Margarita Hakobyan

MBA from the University of Utah

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Last Updated on May 22, 2019

Ditch Work Life Balance and Embrace Work Life Harmony

Ditch Work Life Balance and Embrace Work Life Harmony

How do you usually go about your day?

Do you wake up in the morning, get ready for work, and then spend the whole day looking forward to being at home and unwinding?

We often hear about work life balance – having a good balance between work and personal time. Whilst this may sound like a smart idea, it can also imply that we should dedicate at least half of our time to work–and sacrifice time for our “personal life”.

To me, that seems…off balance. Because, the truth is, it’s nearly impossible to split your time equally between the two. And, you may end up stressing out if you’re not able to meet that expectation of balance.

Instead, why not think of having work life harmony instead?

With this mindset, you can actually integrate work into your life in a way that feels more complete. This way, you don’t need to view work and having personal time as separate.

So, how do you achieve work life harmony?

Work Life Harmony Explained

The difference between work life balance and work life harmony is pretty simple.With the former, there is an implication that you have to sacrifice your “life” for work. But, this is the worst way to go about things! How can you truly be at peace in life if you dread 8 hours of your day?

Work life harmony on the other hand, allows your work to be a part of your life. This means that you can choose to be happy both at home, and at work! Work no longer needs to be seen as the ‘bad’ or un-fun activity.

Having work life harmony also ensures you’re truly present in whatever place you find yourself.

Just take a look at Jeff Bezos, CEO of Amazon for example.

He uses a non traditional approach to work by making time for breakfast every morning with his family, doesn’t set his alarm before going to bed, schedules surprisingly few meetings, and still puts aside a few minutes every day to wash his own dishes.

He believes that all his staff should stop trying to achieve a ‘balance’ in their work and personal lives as that implies a trade off. Instead, he envisions a more holistic relationship between the two.

As the world’s richest man, he must be doing something right!

Rethink Time Management

Now, when we think of striking a balance, we usually associate it with time, don’t we? How much time are we spending at work versus how much time are we spending in our personal lives?Are we taking enough time to be with our loved ones, to do meaningful activities with others or even for ourselves, or are we just dedicating all our time to work?

This is the so-called-balance that many struggle with.

With work life harmony, we learn to rethink time management. By re-assessing how you manage your time, you’ll have a lot more of it. It’s incredible how much time can get wasted over the period of a day–especially when you’re not accurately tracking it.

Unfortunately, unless you’re consciously making an effort, your brain is not always the best at making accurate judgement calls when it comes to prioritizing. It tends to have a bias towards short term benefits and short term costs.

As there are often many more options our brains link to short term benefit; when you’re trying to focus on a task that gives you a long term benefit, that task usually becomes low priority. This is otherwise known as Priority Chaos.

In order to overcome this and be in better control of your time, identify the tasks that need the most focus to get accomplished. If it’s a big task, then it’s good to break it down into smaller bite-sized actions that will provide you with a clearer short term benefit.

When setting up tasks, give yourself a time limit. The brain has a bias towards short term benefits, and your attention span is limited, so if your tasks are going to take ages to complete, you’ll end up losing focus… and wasting time.

Once you have all your tasks written down, it’s time to prioritize them. Since you have a time limit, your focus should be on the top priority tasks. By doing this, you will already be able to get more done in less time at work!

Have Passion for What You Do

Managing your time is important in achieving that work life harmony. But, perhaps of greater importance, is loving what you do in life.One of the most effective ways to achieve a work life harmony is to really enjoy, or find a purpose, in what you do for a living. Even though everyone isn’t always lucky enough to find a position that pays them for pursuing their passion, you can strive to find meaning in what you are already doing, or pursue something new entirely!

For example, say you work at an office that sells paper. While many people wouldn’t consider this a world changing pursuit, I beg to differ. Think of all the individuals in the world that rely on paper. From creative types to quantum physics experts, your role at your workplace brings incredible value to many many people all over the world. You will have, without a doubt, helped bring a new idea into existence. Several new ideas to be precise.

So have a think about what you’re doing now. Is it something that allows you to embrace your passion?

Or perhaps you might not even know what it is that you love or enjoy doing. Why not explore and reflect on what gives you joy and contentment? Is there an area or industry that you could see yourself exploring to experience that fulfillment?

Can you find a deeper purpose in what you’re already doing?

When you’re able to find meaning in your work, you’re that much closer to achieving work life harmony.

Don’t Be Intimidated By Obstacles and Limitations

Creating work life harmony is also about understanding yourself–which includes your limitations and past obstacles–as this allows you to become more resilient.

If you never had to experience struggles, challenges or setbacks, then you would never be forced to adapt and mature. So in theory, having to face obstacles in life is actually quite necessary.

Most of us think of setbacks and obstacles as negative. Though, if you’re able to maintain an optimistic attitude, you’ll almost always have a higher chance of success of overcoming those obstacles to reach your eventual goal.

Your attitude towards setbacks will define the outcome of whether you rise from the challenge or remain stuck in it. So, in order to achieve work life harmony, it’s important to have a resilient attitude as challenges will always come your way–especially when you strive to integrate work into your life, and not a separate or dominant part of life.

Delegate When You Need To

Of course, when you want to increase productivity and minimize the time or effort spent, a great way to do so is to delegate!

If you spend a lot of time doing tasks on your own that could be delegated to others (whether at work or at home) you’re losing a lot of precious free time that could otherwise be spent elsewhere.

At the end of the day, we all have a limited amount of time. So we should all be striving to create a harmonious work and living situation where we can find meaning in all that we do.

While an overall goal may be meaningful, not all of the milestones or tasks needed to get there may be meaningful. That’s because we have our strengths and weaknesses, likes and dislikes. Not every task is going to be enjoyable or easy to complete. That’s where delegation comes in.

Delegation simply allows you to leverage time from an external source, thus giving you opportunities to increase your own quality of time. Keep in mind that delegation should be done with deliberate attention, otherwise you may end up over relying on others.

If you find that you’re running into the problem of over delegating, then it may be time to re-evaluate your motivation for doing whatever it is that you’re doing.

Embrace the Circle and Become Happier and More Productive

Living in harmony is about feeling good about the ways in which you spend your time, despite how busy you may be.Your switch from work mode to a more personal mode should be effortless. It’s about integrating your personal life and the things you love into your busy work life!

It all begins with the shift in perspective. Understanding what your passions are, and learning to be resilient, before taking a different approach to the way you manage your time and everyday tasks.

These are steps that you can start taking to move away from balance to harmony. 

Featured photo credit: Photo by Marten Bjork on Unsplash via unsplash.com

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