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How to Ace a Job Interview….. Tips from an Interviewer’s Perspective.

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How to Ace a Job Interview….. Tips from an Interviewer’s Perspective.

We all know job interviews are terrifying. Just as many people have admitted they would rather die than speak in front of an audience, same goes for interviewing for a job. I don’t know about you, but sometimes I feel as though I sweat more during a job interview than when I am jogging. The whole process is extremely terrifying, but it is something we all have to do. I am going to alleviate some of this fear and excess sweating, by listing several important tips I have learned as a practice interviewer.

First, pre-interview preparation:

1. Don’t lose sleep

The night before is literally the same feeling as the night before an exam or flight. You toss and turn, your mind is running, you keep thinking about the worst, you panic, you can’t breathe. This is where you have to stop yourself and say, there is nothing you can do about it right now, it is midnight, let your mind sleep. We all know sleep is very important, so make sure to go to bed at a decent time so you have at least 7 hours of sleep.

2. Wake up Confident

After all the chaos your mind and body dealt with before you finally fell asleep, you deserve to feel good about yourself as you begin your morning prior to the interview. Give yourself a pep talk and remind yourself of all the good qualities you have. Don’t start panicking and thinking about flaws or convincing yourself you are not good enough, because you are only lying to yourself. You wouldn’t want someone to lie to you, so why lie to yourself?

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3. Put on your best outfit

Make sure to pick out an outfit you feel confident in. It could either be a really nice shirt, a nice pair of pants or skirt. You can even have a pair of socks which are your lucky socks or something like that. It doesn’t matter as long as you have some extra support and comfort from your closet. Studies show that dressing to impress can definitely elevate confidence levels. Go out there looking like the next James Bond or Audrey Hepburn and get that job.

4. Be on time

Being on time is so important. It is better to be early than late. Be sure to set your alarm on time and have everything ready for the morning so you have less running to do. Being on time is also a very important way to show you are reliable.

Now the interview in quick steps:

The first moments are crucial. The way you walk in and present yourself makes a big impression on the interviewer, so be sure to do these few things carefully in order to make a good impression:

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1. Posture

you want to make sure you are walking into the room with confidence. Having a good posture enhances your confidence and makes you feel powerful. Trust me, it works.

2. Smile

A smile is a huge indication that you are friendly, confident and interested. Smiling is a great way to calm your nerves, because smiling increases dopamine levels, allowing you to feel and present confidence. #Science

3. Shake and introduce

It is important to do these two steps in unison. Reaching out your hand and firmly shaking the interviewers hand while introducing yourself loudly and clearly shows you are taking action first. You are showing confidence and allowing yourself to open up the conversation with a kind, professional gesture, instead of holding back and waiting for the interviewer to introduce themselves first.

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4. Eye contact is everything

It is very important to make as much eye contact as you can. Having good eye contact shows confidence, attentiveness and respect. Eye contact also shows trust. They say if someone is looking around and making little eye contact they are not being true to themselves as well as possibly not being honest.

5. Don’t slouch

It is important to sit upright and not slouch. Please don’t have your legs open or have your arms crossed, these are two signs you are not being professional nor are you taking the interview seriously. The more proper you are as ladies and gentlemen, the more professional you will look to the interviewer.

6. Prepare questions

It is extremely important to come to the interview with several written questions. You can Google some “interview questions” incase you are stuck, bring at least one interview question, it counts as interviewers find this preparation piece very authentic. It shows you put time into preparing for your interview.

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7. Do your research

It is important that you research the company, position you are applying for and the interviewer. You have plenty of time to do a little research and write down some bullet points to keep as a reference in case you become nervous. It helps to know a little information about the interviewer too, because it will allow them to share their experiences as well. As humans, we enjoy talking about ourselves, so spice up your interview a bit by directing attention to the interviewer.

8. Make a proper exit

Make sure once the interview has ended that you properly thank the interviewer, shake their hand firmly, smile and exit with confidence.

A little side note: always be yourself and don’t be superficial. As humans, we can smell out a superficial person. The interviewer will see right through you if you are fake. Just be true to yourself, be honest and take the time to make a good impression. Good luck!

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Featured photo credit: http://www.beatrizdacosta.net/wp-content/uploads/2016/06/JobInterview.jpg via beatrizdacosta.net

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Nicollete Izakovic

Candidate of International Relations

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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