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7 Essential Tools Every Serious Startup Needs

7 Essential Tools Every Serious Startup Needs

Being an ideology for the new age, the startup practice has already endowed so many with the means, expertise and experience necessary for thriving in the ever-changing climate of the business world. So far, this practice has been fuelled by great networking potentials, intellectual freedom and state-of-the-art tools, all of which came as hugely beneficial aftereffects of the rapid digitalization.

Once opened, such countless possibilities have allowed us to think more inventively, act more bravely and succeed more easily. In the modern world powered by internet and technology, starting up has never been less arduous – all that is needed is a reliable toolkit and a bit of courage. Here’s what to seek and where to find it.

1. Let There Be An Idea!

Assume you’ve already spent a lot of your time trying to come up with the next big thing that will launch you straight to the top. Yet, instead of the sudden strokes of ingenuity, you’ve been wasting away your brainstorming sessions by beating around the bush. All along, that brilliant business idea has remained on the tip of your tongue, but you still cannot seem to define it. Although frustration can be a strong motivator, there’s no harm in seeking assistance – when a creative mind fails, idea generators come to the rescue.

Even though not intuitive enough to promise an unfailing success story, startup idea generators can do a nice job of crystallising your thoughts, discarding bad notions and helping you choose between a number of viable projects. And once the most promising one has been pinpointed, business name generators like Brandings, Names4Brands and FreshBooks will help you shape it all up and get it ready for the big launch.

2. Analyse First, Act Later

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    There’s no foolproof business plan without performing thorough market research. Everything from marketing strategies to competitive positioning hugely depends on the unique conditions your niche is currently being subjected to, which is why getting familiar with, evaluating and analysing customer habits, field competition and latest business trends is absolutely paramount. Besides, the today’s market is mostly data-driven, and your startup is pretty unlikely to succeed without actionable information.

    To keep the odds in your favour, you’ll need all possible facts, particulars and statistics you can find. Luckily, tools like Think With Google’s Marketer’s Almanac, Nielsen’s MyBestSegments and SurveyMonkey offer much-needed insights on how modern customers browse and buy, provide data necessary for major business decisions, allow greater understanding of targeted demographics and their lifestyles and survey both market and customer preferences.

    3. Spread the Word (Digitally)

    Although businesses are still adjusting to the prevailing automation, advertising is one niche that is already entirely online. In consequence, little can be achieved, marketing-wise, without some serious digital campaigning. Social mingling and blogging, audience engagement and content creation are at the very core of today’s advertising strategies; however effective, these techniques require plenty of time and creativity. Being a philosophy of its own, digital marketing demands a little more than an online presence.

    Nothing has significantly changed since Bill Gates declared content a king way back, and SEO is definitely still one of the most potent strategies for getting noticeable in the online environment. To make the best of your optimization efforts, try Answer The Public or Screaming Fog. Tools like Buffer and Hootsuite, on the other hand, are brilliant for getting your social media campaigns up and running.

    4. Get Your Work Flowing

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      Long ago in the pioneer times, which is how we now call the pre-internet era, hard-working people needed to rely on paper-based planners in order to stay on top of their to-do lists and daily commitments. Although productivity methods have notably changed, a flawless workflow management process is still a prerequisite for running a successful business. Efficient organisation is therefore a necessity for those looking for a structural support sturdy enough to manage both the bigger picture and its little details.

      If in need of a productivity boost, you’ll certainly get it with Toggle, SaneBox or Trello. Whether by saving time, sorting out the emails or reminding of the scheduled tasks, all of them provide virtual assistance and organizational support crucial for making the best of your working hours. Consider it as a clever delegation of assignments – instead of depending on sticky notes to keep you on track of all that’s coming up or due soon, you’ll have a smart and intuitive helper to categorize and outline all of your tasks on a daily basis.

      5. Plan, Manage & Track

      Just like business planning, project management is a long and intricate process with an infinite number of little tasks, but it has a nasty habit of not coming through exactly as imagined. Ultimately, the first is being written and developed by a small circle of startup founders and partners, while the later implies flawless communication within a team.

      As such, project management cannot thrive without an efficient division of labour, knowledge and skills, as well as the organizational method that ties all of these elements into a well-oiled machine with a common objective. Due to its overwhelming complexity, this process may just be in the greatest need of automation.

      For businesses in development, project management tools like the aforementioned Trello, Asana and Basecamp are absolutely essential.

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      Not only will they provide a platform for effortless and comprehensive project planning, help managers with assignment delegation and assist team members in managing their schedules, but they also offer greater visibility and transparency for all parties involved, thus making the process significantly easier and more trackable, all while synchronizing the workflow both within individual teams and at the interdepartmental level.

      6. Nurture Your Relationships

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        While market research helps aspiring entrepreneurs detect patterns in customer’s purchasing habits, customer relation management has a responsible task of identifying and pursuing quality leads, converting them into buying customers and, most importantly, retaining the clientele by keeping it happy and satisfied.

        More than anything else, a unique customer experience is considered a differentiating factor in the saturated marketplace; once the audience is compelled to engage with a brand, everything needed for a long-lasting and profitable customer satisfaction is an efficient managing system.

        It goes without saying that choosing a software system is important, because this one is not an easy feat. For startups particularly, Pipedrive, Hubspot and Vtiger are all equally proficient at tracking leads and closing sales, gathering and analysing data that promises more focused marketing efforts, increasing productivity and coordination, providing sturdier administrative support, and consequently, improving the overall customer service and experience.

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        7. Keep Your Books in Order

        Now, imagine a successful company that, digitalisation or not, has got each of these aspects of business operation neatly arranged and smoothly functioning. No matter its size or phase of development, a thriving business is always in great financial risk if lacking a dependable bookkeeping structure.

        And when it comes to startups, the budgeting issue is even more problematic – faced with little material resources for commencing their corporate endeavour in the first place, startups are in great need of getting properly endorsed for all of their efforts. Financial management is, thereby, a key element for any business growth whatsoever.

        Quick and effortless invoice tracking, daily updates of payment statuses, as well as transparent visualisation of real-time incomes, expenses and profits are all included within the best financial management tools like Salesforce Invoice and Payment Platform, BodeTree and Shoeboxed.

        Apart from turning all of your startup paper clutter into organized, easy to read and mobile accessible data and reports, these platforms are money-saving solutions by themselves, since they provide an accurate and reliable substitution for an entire accounting team.

        Starting a business is hard; even with enough resources, aspiring companies are faced with developmental and management challenges that are sometimes too daunting to overcome. When supported by an unfailing, dependable and user-friendly structure, which is something online tools certainly provide, startups are one step closer to accomplishment.

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        Djordje Todorovic

        Blogger, Gamer Extraordinaire

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        Last Updated on July 8, 2020

        10 Smart Productivity Software to Boost Work Performance

        10 Smart Productivity Software to Boost Work Performance

        Productivity is the ability to perform tasks efficiently and in a timely manner. In today’s busy and competitive business world, productivity is paramount for any business, organization or corporation.

        Productivity is more than just performing tasks successfully. It is about investing and allocating resources, so the company or business can perform to meet its core goals.

        As part of 2019, it is important to commit to new goals. When shopping around for new productivity software keep in mind the following things: cost, reliability, cross-platform compatibility, on the go, technical support, etc.

        In the subsequent sections, we will examine the most recommended productivity software in the marketplace. In addition, we will look at what makes them tick and what separates them from the rest of the pack.

        Projects and Tasks Management

        1. Monday dot com

          Monday dot com was founded to create a team management solution so people connect to workplace processes across any industry. The productivity tool is used in more than 140 countries.

          The user interface is intuitive and impressive. It makes collaboration productive and fun because of its simplicity.

          The tool is deemed to have one of the best user experiences across the mobile and online project and task management platform.

          The product includes usability, customization, admin control, group management and control, private or public control, in-group messaging and more.

          Check out the software here!

          2. Asana

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            The mantra behind Asana’s product is to enable teams from across different organizations to work together effortlessly.

            The software comes with lots of customizations. When you create a project as a user, you can choose between a traditional task view and the kanban-style board view. The dashboard allows you to see the progress on a project, and it includes an excellent advanced set of search tools.

            Also, Asana’s Android and iOS apps do retain the web interface’s clean look and feel.

            Check out the software here!

            3. Trello

              Trello was founded in the summer of 2010 and two years later the platform added 500,000 members. Anyone within sales, marketing, HR and operations can collaborate successfully with this product.

              Moreover, the tool has over 100 plus integrations with Google Drive, Slack, Jira and others. The product works flawlessly across various platforms.

              Some of the well-known features includes is speed, easy-to-use, and set up. The interface includes due dates, assignments, file storage, checklists and more.

              Check out the software here!

              4. Jira

                The Jira software is flexible and heralded as the next-generation project.

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                The software allows teams to design and adapt the software to an organization’s needs. This includes having visibility into long term goals, project roadmaps, status of work, real-time release information and more. In addition, the interface is customizable.

                The Atlassian Cloud does not support multiple separate domains, subdomains or domain aliases in Google Apps.

                Check out the software here!

                5. Evernote Business

                  Evernote was founded in 2008 and reached 11 million users by 2011. The company was founded on the premise that their product should address the ever-increasing volume and speed of information.

                  The product helps bring together groups of teams because of versatility and functionality. It creates documents, collaboration on projects, store information all a single location.

                  Moreover, you can find information quickly and includes effective search capabilities and integrations with existing tools you may already use.

                  Check out the software here!

                  Communication

                  6. Slack

                    Slack was founded in 2013 and the tool is heralded as a collaboration hub. Slack is where productivity happens. When you start a new project, hire new staff, deploy a code, review a sales contract, finalize on a budget, Slack covers all of these. Some of the major highlights include highly customizable notifications and seamless integrations with other collaboration and office tools. The free version of the software comes loaded with features, but does not archive old message. So, you have to review what are the best options for your organization or business.

                    Check out the software here!

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                    7. Spike

                      Newcomer Spike makes emails more conversational by helping teams maintain productivity, communication, and collaboration. All of these are achieved from within their inbox.

                      Spike works on top of any existing email (O365, G suite, and IMAP) turning it into a real-time messenger and making your communication much more functional and efficient.

                      Spike’s features include built-in groups and channels, voice and video calls, email encryption, instant access to all your files, and much more.

                      Check out the software here!

                      Creation

                      8. Office 365

                        Microsoft’s Office 365 could not be excluded from the conversation and especially as it pertains to productivity software.

                        Of course we are all familiar with Word, Excel, PowerPoint, and Outlook. But there is more capabilities that come with it.

                        You have business-class email, online storage space, and teamwork solutions. These services can be accessed from just about anywhere.

                        Within this suite is Microsoft Sway, which is a presentation software and a step above PowerPoint.

                        Check out the software here!

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                        9. Grammarly

                          Grammarly helps to cut down time on editing. Professionals in several industries like law, healthcare, academia, marketing, engineering and journalism use it to provide instant feedback on the accuracy of writing in English.

                          Once you install the extension from Google Chrome, you can get corrections when you are drafting an email, using social media and other apps.

                          Grammarly is AI powered and it’s a wonderful tool to have to check spelling and grammar before a presentation.

                          Check out the software here!

                          Team Analytics

                          10. ActivTrak

                            ActivTrak is a business intelligence tool that allows you to access team behavior analytics. In other words, it is data-driven.

                            The pros include two-factor authentication with active directory integration. You can also automate your alerts and it has an intuitive interface with easy-to-use admin controls.

                            Furthermore, it comes with Google sign-in, iOS app, productivity track, and more. The bottomline is the product offers employee productivity metrics along with team behavior analytics.

                            Check out the software here!

                            The Bottom Line

                            Depending on the size, budget, resources, and immediate needs of your company, not all productivity software will exactly solve your problem. You will have to contact any of the providers above and probe extensively to find the right product that is made for your business.

                            More Productivity Tools

                            Featured photo credit: Domenico Loia via unsplash.com

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